In this era, sellers can take advantage of many technological developments, such as online sales transactions. Business actors need to be reviewed and analyzed in terms of the practice of buying and selling online with the reseller system and the application of Islamic business ethics in buying and selling online with the reseller system in Indonesia has been implemented properly and correctly. In this study, data was collected through a questionnaire which was distributed to 10 people where the respondents had been involved in the online reseller sales system. The results of the responses to this questionnaire will be collected for observation and analysis in more detail and depth. The results of this study indicate that, of the 10 informants buying and selling online with a reseller system, at least there are still those who have not implemented Islamic business ethics. This can be seen from the explanation of shop operating hours and delivery of goods, responsibility for the products sold and complaints from consumers, and being honest in selling does not display images that are not from the product itself. Business actors must understand, understand and apply Islamic business ethics in order to create a sense of justice and protect consumer rights in buying and selling transactions online. Islamic business ethics includes four aspects, honest and trustworthy, disciplined, responsible and grateful.
{"title":"Online Business According to Islamic Business Ethics with A Reseller System in Bantarjati Village, Klapanunggal District","authors":"Acep Yunus, Kholifatul Husna Asri","doi":"10.37010/alif.v2i2.1489","DOIUrl":"https://doi.org/10.37010/alif.v2i2.1489","url":null,"abstract":"In this era, sellers can take advantage of many technological developments, such as online sales transactions. Business actors need to be reviewed and analyzed in terms of the practice of buying and selling online with the reseller system and the application of Islamic business ethics in buying and selling online with the reseller system in Indonesia has been implemented properly and correctly. In this study, data was collected through a questionnaire which was distributed to 10 people where the respondents had been involved in the online reseller sales system. The results of the responses to this questionnaire will be collected for observation and analysis in more detail and depth. The results of this study indicate that, of the 10 informants buying and selling online with a reseller system, at least there are still those who have not implemented Islamic business ethics. This can be seen from the explanation of shop operating hours and delivery of goods, responsibility for the products sold and complaints from consumers, and being honest in selling does not display images that are not from the product itself. Business actors must understand, understand and apply Islamic business ethics in order to create a sense of justice and protect consumer rights in buying and selling transactions online. Islamic business ethics includes four aspects, honest and trustworthy, disciplined, responsible and grateful.","PeriodicalId":36717,"journal":{"name":"Alif","volume":"590 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139841296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this era, sellers can take advantage of many technological developments, such as online sales transactions. Business actors need to be reviewed and analyzed in terms of the practice of buying and selling online with the reseller system and the application of Islamic business ethics in buying and selling online with the reseller system in Indonesia has been implemented properly and correctly. In this study, data was collected through a questionnaire which was distributed to 10 people where the respondents had been involved in the online reseller sales system. The results of the responses to this questionnaire will be collected for observation and analysis in more detail and depth. The results of this study indicate that, of the 10 informants buying and selling online with a reseller system, at least there are still those who have not implemented Islamic business ethics. This can be seen from the explanation of shop operating hours and delivery of goods, responsibility for the products sold and complaints from consumers, and being honest in selling does not display images that are not from the product itself. Business actors must understand, understand and apply Islamic business ethics in order to create a sense of justice and protect consumer rights in buying and selling transactions online. Islamic business ethics includes four aspects, honest and trustworthy, disciplined, responsible and grateful.
{"title":"Online Business According to Islamic Business Ethics with A Reseller System in Bantarjati Village, Klapanunggal District","authors":"Acep Yunus, Kholifatul Husna Asri","doi":"10.37010/alif.v2i2.1489","DOIUrl":"https://doi.org/10.37010/alif.v2i2.1489","url":null,"abstract":"In this era, sellers can take advantage of many technological developments, such as online sales transactions. Business actors need to be reviewed and analyzed in terms of the practice of buying and selling online with the reseller system and the application of Islamic business ethics in buying and selling online with the reseller system in Indonesia has been implemented properly and correctly. In this study, data was collected through a questionnaire which was distributed to 10 people where the respondents had been involved in the online reseller sales system. The results of the responses to this questionnaire will be collected for observation and analysis in more detail and depth. The results of this study indicate that, of the 10 informants buying and selling online with a reseller system, at least there are still those who have not implemented Islamic business ethics. This can be seen from the explanation of shop operating hours and delivery of goods, responsibility for the products sold and complaints from consumers, and being honest in selling does not display images that are not from the product itself. Business actors must understand, understand and apply Islamic business ethics in order to create a sense of justice and protect consumer rights in buying and selling transactions online. Islamic business ethics includes four aspects, honest and trustworthy, disciplined, responsible and grateful.","PeriodicalId":36717,"journal":{"name":"Alif","volume":"75 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139781469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Islamic economic principles through online business training to SR12 product entrepreneurs in Klapanunggal sub-district, Bogor district. This research was conducted through observation, interviews and documentation. The object of this research is SR12 product business actors in Klapanunggal District, Bogor Regency. With the existence of a business training program through online media, it is hoped that it can 1) help increase people's income in Bantarjati Village, Bogor Regency, because it does not require a lot of capital so it can be accepted by the community at the same time, 2) increase understanding of Islamic economic principles in business, 3) can help Marketing SR12 herbal products is better known to many consumers, and 4) can help develop more attractive and innovative products. Based on research results, business training based on Islamic economic principles is very important to be implemented in various fields, especially SR12 products, especially after Covid-19. Business actors receive online business training by creating a TikTok or using TikTok social media. This training implements the principles of Islamic economics, namely 1) product transactions are permitted based on Islamic law, 2) transactions must be based on benefit and justice, and 3) no usury element. Online business makes it easy for SR12 product entrepreneurs to market products to various regions, therefore it is necessary to understand how to implement online business in accordance with Islamic business ethics.
{"title":"Online Business Training for SR12 Herbal Products in Bantarjati Village, Kelapanunggal District based on Islamic Economic Principles","authors":"Wulan Lismanda Putri, Kholifatul Husna Asri","doi":"10.37010/alif.v2i2.1403","DOIUrl":"https://doi.org/10.37010/alif.v2i2.1403","url":null,"abstract":"Islamic economic principles through online business training to SR12 product entrepreneurs in Klapanunggal sub-district, Bogor district. This research was conducted through observation, interviews and documentation. The object of this research is SR12 product business actors in Klapanunggal District, Bogor Regency. With the existence of a business training program through online media, it is hoped that it can 1) help increase people's income in Bantarjati Village, Bogor Regency, because it does not require a lot of capital so it can be accepted by the community at the same time, 2) increase understanding of Islamic economic principles in business, 3) can help Marketing SR12 herbal products is better known to many consumers, and 4) can help develop more attractive and innovative products. Based on research results, business training based on Islamic economic principles is very important to be implemented in various fields, especially SR12 products, especially after Covid-19. Business actors receive online business training by creating a TikTok or using TikTok social media. This training implements the principles of Islamic economics, namely 1) product transactions are permitted based on Islamic law, 2) transactions must be based on benefit and justice, and 3) no usury element. Online business makes it easy for SR12 product entrepreneurs to market products to various regions, therefore it is necessary to understand how to implement online business in accordance with Islamic business ethics.","PeriodicalId":36717,"journal":{"name":"Alif","volume":" 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138994702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine how the management of dodol products by Mrs. Wiwin, a micro-business owner in Caringin Village, Caringin district, can contribute to the growth of the creative economy based on Islamic economic principles. Sharia economics, which is based on Islamic principles, encourages justice, ethics, and sustainability in the economy. This object is interesting to study in the context of the development of the local creative economy. This study uses qualitative research methods that involve in-depth interviews with Ibu Wiwin and members of the local community, participatory observation, and analysis of documents related to Islamic economics. The results showed that dodol products made by Ibu Wiwin have properties that are in accordance with Sharia economic principles such as halal, justice, and sustainability. This study also found that management based on local wisdom and environmental concerns is the main focus in the production process of dodol. The income of the people of Caringin village has increased since Ibu Wiwin implemented the concept of sharia economics in the management of dodol. Community involvement in the production and marketing of dodol has increased local economic participation, which helps to reduce economic disparities. This study emphasizes how important it is to combine the concept of creative economy with the principles of Islamic economics to produce innovative solutions for the sake of local economic growth. This study shows that other micro-business actors can use this method to increase the income and welfare of the community in various places.
本研究的目的是确定卡林因区卡林因村的微型企业主 Wiwin 女士对多多产品的管理如何能够在伊斯兰经济原则的基础上促进创意经济的发展。基于伊斯兰原则的伊斯兰教法经济学鼓励经济中的正义、道德和可持续性。在当地创意经济发展的背景下，对这一对象进行研究很有意义。本研究采用定性研究方法，包括与 Ibu Wiwin 和当地社区成员进行深入访谈、参与式观察以及分析与伊斯兰经济学相关的文件。结果表明，Ibu Wiwin 制作的多多产品具有符合伊斯兰教法经济原则的特性，如清真、公正和可持续性。这项研究还发现，基于当地智慧和环境问题的管理是多多生产过程中的重点。自从 Ibu Wiwin 在多多管理中实施伊斯兰教法经济学概念以来，Caringin 村村民的收入增加了。社区参与多多的生产和营销提高了当地的经济参与度，有助于缩小经济差距。这项研究强调了将创意经济的概念与伊斯兰经济学的原则相结合，为当地经济增长提供创新解决方案的重要性。这项研究表明，其他微型企业行为者也可以利用这种方法来增加各地社区的收入和福利。
{"title":"Creative Economic Development in the Management of Mrs. Wiwin Dodol to Increase Community Income in Caringin Village, Caringin District based on Sharia Economy","authors":"Mupti Jaenudin, Amin Ilyas","doi":"10.37010/alif.v2i2.1402","DOIUrl":"https://doi.org/10.37010/alif.v2i2.1402","url":null,"abstract":"The purpose of this study was to determine how the management of dodol products by Mrs. Wiwin, a micro-business owner in Caringin Village, Caringin district, can contribute to the growth of the creative economy based on Islamic economic principles. Sharia economics, which is based on Islamic principles, encourages justice, ethics, and sustainability in the economy. This object is interesting to study in the context of the development of the local creative economy. This study uses qualitative research methods that involve in-depth interviews with Ibu Wiwin and members of the local community, participatory observation, and analysis of documents related to Islamic economics. The results showed that dodol products made by Ibu Wiwin have properties that are in accordance with Sharia economic principles such as halal, justice, and sustainability. This study also found that management based on local wisdom and environmental concerns is the main focus in the production process of dodol. The income of the people of Caringin village has increased since Ibu Wiwin implemented the concept of sharia economics in the management of dodol. Community involvement in the production and marketing of dodol has increased local economic participation, which helps to reduce economic disparities. This study emphasizes how important it is to combine the concept of creative economy with the principles of Islamic economics to produce innovative solutions for the sake of local economic growth. This study shows that other micro-business actors can use this method to increase the income and welfare of the community in various places.","PeriodicalId":36717,"journal":{"name":"Alif","volume":"11 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138970579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Garbage that accumulates will cause a lot of losses for us, therefore we need Waste Management. If we are able to manage waste properly, we will get a positive impact on the environment and also benefits in the economic aspect. To overcome the problem of waste, it is necessary to make changes that view waste as a resource that has economic value and can be utilized. Which was originally just throwing garbage frivolity place changed to waste management by applying 3R (Reduce, Reuse, Recycle). One of the efforts in waste management in a good and right way is to use the Ecobricks concept which is able to reduce the amount of plastic waste that is difficult to decompose. The aim of writing this scientific work is to find out the causes of the accumulation of waste and to find solutions to the accumulation of waste in Banyuwangi Village. This research was conducted using qualitative research. This is because qualitative research methodology is a scientific research that aims to understand a phenomenon in a natural social context by prioritizing the process of in-depth communication interaction between the researcher and the phenomenon under study. One of the goals of Ecobricksing is to change habits that have not previously been a special concern in maintaining environmental cleanliness. This can be used as an opportunity and make it an alternative solution for the people of banyuwangi village in developing and improving knowledge about plastic waste management and the creativity of local residents in utilizing materials that exist in the surrounding environment that have a positive value in the lives of residents, such as utilizing plastic waste to make it a valuable product.
{"title":"Creative economic assistance in Ecobricks craft empowerment reviewed from the perspective of Islamic Economics","authors":"Siti Alifia Maulida, Kahfi Kahfi","doi":"10.37010/alif.v2i2.1400","DOIUrl":"https://doi.org/10.37010/alif.v2i2.1400","url":null,"abstract":"Garbage that accumulates will cause a lot of losses for us, therefore we need Waste Management. If we are able to manage waste properly, we will get a positive impact on the environment and also benefits in the economic aspect. To overcome the problem of waste, it is necessary to make changes that view waste as a resource that has economic value and can be utilized. Which was originally just throwing garbage frivolity place changed to waste management by applying 3R (Reduce, Reuse, Recycle). One of the efforts in waste management in a good and right way is to use the Ecobricks concept which is able to reduce the amount of plastic waste that is difficult to decompose. The aim of writing this scientific work is to find out the causes of the accumulation of waste and to find solutions to the accumulation of waste in Banyuwangi Village. This research was conducted using qualitative research. This is because qualitative research methodology is a scientific research that aims to understand a phenomenon in a natural social context by prioritizing the process of in-depth communication interaction between the researcher and the phenomenon under study. One of the goals of Ecobricksing is to change habits that have not previously been a special concern in maintaining environmental cleanliness. This can be used as an opportunity and make it an alternative solution for the people of banyuwangi village in developing and improving knowledge about plastic waste management and the creativity of local residents in utilizing materials that exist in the surrounding environment that have a positive value in the lives of residents, such as utilizing plastic waste to make it a valuable product.","PeriodicalId":36717,"journal":{"name":"Alif","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138997732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Syamil Fatih Muhammad Alfaruqiy, Esa Fadillah Kurniawan, Nawal Shofwah Maulidiah, Karin Fortuna Wulandari
Dengan adanya digitalisasi pada zaman ini, segala aspek dalam kehidupan manusia telah berubah mengikuti perkembangan teknologi, termasuk dengan kegiatan jual-beli dengan dampaknya kepada bisnis UMKM. Dengan itu, peneliti tertarik untuk menganalisis bagaimana cara mengintegrasikan UMKM dengan digital marketing yang berjalan sesuai dengan prinsip syariah, serta mencari relevansi dari kegiatan jual-beli secara konvensional di era digital saat ini. Jenis penelitian ini merupakan penelitian deskriptif dengan analisis kualitatif. Metode yang digunakan dalam mengkaji topik ini adalah dengan melakukan analisis literatur dari fatwa-fatwa DSN-MUI, data statistik UMKM dari Badan Pusat Statistik Jakarta, serta penelitian terdahulu terkait moral hazard dalam kegiatan jual-beli. Adapun metode lain dalam melakukan observasi di Mangga Dua Square dan membandingkannya dengan keadaan sebelum tahun 2019. Hasil yang didapatkan dalam analisis antara lain DSN-MUI sudah membuat fatwa terkait digital marketing pada fatwanya tentang penjualan langsung berjenjang syariah. Kemudian ada penemuan dalam penelitian-penelitian terdahulu bahwa digital marketing masih memiliki potensi dalam melakukan kejahatan dalam kegiatan jual-beli. Data statistik dari industri mikro dan kecil di Jakarta pada rentang tahun 2019 hingga 2021 menunjukkan sebuah pola perkembangan di mana jumlah industri mikro yang menurun di 2020 kembali meningkat di tahun 2021 dengan jumlah melebihi tahun sebelumnya. Sedangkan jumlah industri berskala kecil tumbuh stagnan dari 2019 ke 2020, namun menurun di 2021. Dalam data tersebut juga ditemukan pada tahun 2021, pemanfaatan internet dalam pemasaran adalah sebesar 53,7% sehingga dapat diasumsikan digital marketing memiliki pengaruh positif terhadap unit usaha mikro. Hasil observasi yang dilakukan di Mangga Dua Square menunjukkan sudah sepi pengunjung akibat kurang mampu menghadapi gelombang penggunaan e-commerce.
在数字化时代，人类生活的方方面面都随着技术的发展而发生了变化，包括对中小微企业产生影响的买卖活动。因此，研究人员有兴趣分析如何将中小微企业与符合伊斯兰教法原则的数字营销结合起来，并寻找传统买卖活动在当今数字时代的相关性。这类研究属于描述性研究，采用定性分析。研究该主题所采用的方法是从 DSN-MUI 法特瓦、雅加达中央统计局提供的中小微企业统计数据以及以往与买卖活动中的道德风险相关的研究中进行文献分析。另一种方法是在 Mangga Dua 广场进行观察，并与 2019 年之前的情况进行比较。分析得出的结果包括：DSN-MUI 在其关于伊斯兰教多层次直销的法特瓦中发布了与数字营销相关的法特瓦。此外，以往的研究也发现，数字营销仍有可能在买卖活动中实施犯罪。2019年至2021年雅加达微型和小型工业的统计数据显示了一种发展模式，即2020年减少的微型工业数量在2021年再次增加，数量超过了上一年。与此同时，小型工业的数量在 2019 年至 2020 年停滞增长，但在 2021 年有所减少。数据还发现，2021 年在营销中使用互联网的比例为 53.7%，因此可以认为数字营销对微型企业单位产生了积极影响。在 Mangga Dua 广场的观察结果显示，由于无法面对电子商务的使用浪潮，该广场已被游客遗弃。
{"title":"Peran Digital Marketing terhadap UMKM dalam Perspektif Ekonomi Syariah","authors":"Syamil Fatih Muhammad Alfaruqiy, Esa Fadillah Kurniawan, Nawal Shofwah Maulidiah, Karin Fortuna Wulandari","doi":"10.37010/alif.v2i2.1393","DOIUrl":"https://doi.org/10.37010/alif.v2i2.1393","url":null,"abstract":"Dengan adanya digitalisasi pada zaman ini, segala aspek dalam kehidupan manusia telah berubah mengikuti perkembangan teknologi, termasuk dengan kegiatan jual-beli dengan dampaknya kepada bisnis UMKM. Dengan itu, peneliti tertarik untuk menganalisis bagaimana cara mengintegrasikan UMKM dengan digital marketing yang berjalan sesuai dengan prinsip syariah, serta mencari relevansi dari kegiatan jual-beli secara konvensional di era digital saat ini. Jenis penelitian ini merupakan penelitian deskriptif dengan analisis kualitatif. Metode yang digunakan dalam mengkaji topik ini adalah dengan melakukan analisis literatur dari fatwa-fatwa DSN-MUI, data statistik UMKM dari Badan Pusat Statistik Jakarta, serta penelitian terdahulu terkait moral hazard dalam kegiatan jual-beli. Adapun metode lain dalam melakukan observasi di Mangga Dua Square dan membandingkannya dengan keadaan sebelum tahun 2019. Hasil yang didapatkan dalam analisis antara lain DSN-MUI sudah membuat fatwa terkait digital marketing pada fatwanya tentang penjualan langsung berjenjang syariah. Kemudian ada penemuan dalam penelitian-penelitian terdahulu bahwa digital marketing masih memiliki potensi dalam melakukan kejahatan dalam kegiatan jual-beli. Data statistik dari industri mikro dan kecil di Jakarta pada rentang tahun 2019 hingga 2021 menunjukkan sebuah pola perkembangan di mana jumlah industri mikro yang menurun di 2020 kembali meningkat di tahun 2021 dengan jumlah melebihi tahun sebelumnya. Sedangkan jumlah industri berskala kecil tumbuh stagnan dari 2019 ke 2020, namun menurun di 2021. Dalam data tersebut juga ditemukan pada tahun 2021, pemanfaatan internet dalam pemasaran adalah sebesar 53,7% sehingga dapat diasumsikan digital marketing memiliki pengaruh positif terhadap unit usaha mikro. Hasil observasi yang dilakukan di Mangga Dua Square menunjukkan sudah sepi pengunjung akibat kurang mampu menghadapi gelombang penggunaan e-commerce.","PeriodicalId":36717,"journal":{"name":"Alif","volume":"31 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139000705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
MSMEs are one of the determinants of the speed of monetary motion at this time. MSMEs also are companies or companies carried out via people, corporations, small commercial enterprise entities, and families. Indonesia as a developing united states of america makes MSMEs the principle foundation of the network's financial sector, that is executed to encourage the potential of independence in growing in the network, specifically in the monetary sector. The life of latest improvements in MSMEs is some thing that has not been extensively generic by means of all community members regarding attitudes and has not been usual and implemented by using all neighborhood network residents. however the improvement of MSMEs in Indonesia keeps to growth in terms of fine, this is due to the strong support from the authorities inside the improvement performed to MSME business activists, which could be very vital in looking ahead to destiny economic situations and preserving and strengthening the structure of the countrywide economic system. in the MSME region, additionally having creativity and innovation is indeed very a good deal wished. in an effort to drift both of those important elements, An MSME actor on this look at, it is hoped that it may provide information and solutions for the complete community, particularly Muslims as the biggest population in Indonesia in overcoming the present day economic surprise. And no longer only for the business proprietors themselves, the presence of MSMEs can create jobs and advance the economy and prosper on this united states even though MSMEs is considered one-sided or includes small agencies, however MSMEs are taken into consideration one of the backbones of the Indonesian economic system. MSMEs can not be doubted due to the fact they're tested so one can survive and come to be financial drivers, particularly after the economic disaster. however, SMEs additionally revel in many issues, particularly restricted operating capital, low resources of human power, and absence of talent in technology and era (Sudaryanto and Hanim, 2002).
{"title":"Building Innovative and Prosperous MSMEs in the Perspective of the Islamic Economy","authors":"Rizka Awaliyah, Kholifatul Husna Asri","doi":"10.37010/alif.v2i1.1022","DOIUrl":"https://doi.org/10.37010/alif.v2i1.1022","url":null,"abstract":"MSMEs are one of the determinants of the speed of monetary motion at this time. MSMEs also are companies or companies carried out via people, corporations, small commercial enterprise entities, and families. Indonesia as a developing united states of america makes MSMEs the principle foundation of the network's financial sector, that is executed to encourage the potential of independence in growing in the network, specifically in the monetary sector. The life of latest improvements in MSMEs is some thing that has not been extensively generic by means of all community members regarding attitudes and has not been usual and implemented by using all neighborhood network residents. however the improvement of MSMEs in Indonesia keeps to growth in terms of fine, this is due to the strong support from the authorities inside the improvement performed to MSME business activists, which could be very vital in looking ahead to destiny economic situations and preserving and strengthening the structure of the countrywide economic system. in the MSME region, additionally having creativity and innovation is indeed very a good deal wished. in an effort to drift both of those important elements, An MSME actor on this look at, it is hoped that it may provide information and solutions for the complete community, particularly Muslims as the biggest population in Indonesia in overcoming the present day economic surprise. And no longer only for the business proprietors themselves, the presence of MSMEs can create jobs and advance the economy and prosper on this united states even though MSMEs is considered one-sided or includes small agencies, however MSMEs are taken into consideration one of the backbones of the Indonesian economic system. MSMEs can not be doubted due to the fact they're tested so one can survive and come to be financial drivers, particularly after the economic disaster. however, SMEs additionally revel in many issues, particularly restricted operating capital, low resources of human power, and absence of talent in technology and era (Sudaryanto and Hanim, 2002).","PeriodicalId":36717,"journal":{"name":"Alif","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75406833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this research is to analyze people's knowledge and skills about digital marketing, especially in social media platforms for Small and Medium Enterprises (UKM) actors who can increase sales and profits. In this study the authors used a qualitative descriptive research methodology. The object of this research is the SMEs in Ciherang Pondok Village, Caringin Subdistrict. The results of this study indicate that there are still many factors that hinder the people of Ciherang Pondok Village from using digital marketing. Marketing through online can increase and marketing profits. From the results of the study it was found that only a small proportion actively used social media as a means of promotion, the use of accounts was not separated between personal and shops. This also causes a lack of customer convenience in visiting the store. The reason for this is due to the lack of community guidance regarding the understanding and use of technology, especially in digital marketing techniques. Even though many people show great interest in using social media for shopping, because it is practical in its use, so do sellers who show an interest in using digital marketing but are hampered by their knowledge
{"title":"e Knowledge of the UKM Community on the Use of Digital Marketing Strategies in Ciherang Pondok Village, Kec. Caringin Based on Islamic Economic Perspective","authors":"Ardi Gusnadi Awaludin, Fariddudin Malikur Rahmat","doi":"10.37010/alif.v2i1.1236","DOIUrl":"https://doi.org/10.37010/alif.v2i1.1236","url":null,"abstract":"The purpose of this research is to analyze people's knowledge and skills about digital marketing, especially in social media platforms for Small and Medium Enterprises (UKM) actors who can increase sales and profits. In this study the authors used a qualitative descriptive research methodology. The object of this research is the SMEs in Ciherang Pondok Village, Caringin Subdistrict. The results of this study indicate that there are still many factors that hinder the people of Ciherang Pondok Village from using digital marketing. Marketing through online can increase and marketing profits. From the results of the study it was found that only a small proportion actively used social media as a means of promotion, the use of accounts was not separated between personal and shops. This also causes a lack of customer convenience in visiting the store. The reason for this is due to the lack of community guidance regarding the understanding and use of technology, especially in digital marketing techniques. Even though many people show great interest in using social media for shopping, because it is practical in its use, so do sellers who show an interest in using digital marketing but are hampered by their knowledge","PeriodicalId":36717,"journal":{"name":"Alif","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77217367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The opening of opportunities and opportunities for women in various fields and aspects makes it easier for women to increase competitiveness. PC Fatayat NU Bogor City has a big role in the effort to create strong generations of Indonesian women. Women are the hope of the nation as a superior and competitive generation. This research focuses on how to empower women through Fatayat NU which is needed to support professionalism and competitiveness in facing world competition. The design in this study uses a qualitative research type, with data taken through interviews by researchers to key informants regarding related problems and becoming the focus of systematic and in-depth discussion. The results of the study indicate that Fatayat NU has a major and important role in cultural change with the capabilities possessed by the chairman as its leader. The empowerment of women or PC Fatayat NU members in Bogor City is carried out through various activities carried out. Through the role of PC Fatayat NU, Bogor City is expected to produce strong and superior women to answer and face world competition as a form of women's progress
在各个领域和方面为妇女提供机会和机会，使妇女更容易提高竞争力。PC Fatayat NU Bogor City在努力创造强大的印尼女性方面发挥了重要作用。女性是国家的希望，是优秀的、有竞争力的一代。这项研究的重点是如何通过Fatayat NU赋予妇女权力，这是在面对世界竞争时支持专业精神和竞争力所需要的。本研究的设计采用定性研究类型，研究人员通过对相关问题的关键信息提供者的访谈获取数据，成为系统深入讨论的焦点。研究结果表明，Fatayat NU在文化变革中具有重大而重要的作用，主席作为其领导者所拥有的能力。在茂物市，通过各种活动赋予妇女或Fatayat NU成员权力。通过PC Fatayat NU的角色，茂物市有望培养出强大而优秀的女性，以应对和面对世界竞争，作为女性进步的一种形式
{"title":"Fatayat NU as A Source Of Women's Progress In The Middle Of World Competition","authors":"Kholifatul Husna Asri, Suimah Herniawati","doi":"10.37010/alif.v2i1.1237","DOIUrl":"https://doi.org/10.37010/alif.v2i1.1237","url":null,"abstract":"The opening of opportunities and opportunities for women in various fields and aspects makes it easier for women to increase competitiveness. PC Fatayat NU Bogor City has a big role in the effort to create strong generations of Indonesian women. Women are the hope of the nation as a superior and competitive generation. This research focuses on how to empower women through Fatayat NU which is needed to support professionalism and competitiveness in facing world competition. The design in this study uses a qualitative research type, with data taken through interviews by researchers to key informants regarding related problems and becoming the focus of systematic and in-depth discussion. The results of the study indicate that Fatayat NU has a major and important role in cultural change with the capabilities possessed by the chairman as its leader. The empowerment of women or PC Fatayat NU members in Bogor City is carried out through various activities carried out. Through the role of PC Fatayat NU, Bogor City is expected to produce strong and superior women to answer and face world competition as a form of women's progress","PeriodicalId":36717,"journal":{"name":"Alif","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83532572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital marketing is a combination of all marketing activities carried out through electronic media and the internet. Some of the digital marketing activities include SEO, SEM, social media marketing, email marketing, content marketing and more. Facebook Instagram with the advent of the Internet in the 1990s, digital marketing has become widespread on the internet through marketplaces or social networks such as Facebook, Tiktok and Instagram. The purpose of this study is to explain the impact of digital marketing and digital marketing expertise, especially with social media access, to increase sales and profits for small and medium enterprises (MSMEs) in Telukpinang Village. The research approach used consisted of a qualitative method using a triangulation model that combined in-depth interviews and observations with the chairman of the Teluk Pinang village MSME Forum, Bunda Wilis Sugiarti, and several MSME stakeholders in the forum discussing the economic situation of MSME stakeholders after the COVID-19 pandemic and several MSME marketing strategies in Teluk Pinang village: based on the results of the study, one of the challenges experienced by some MSME business actors is Product Marketing. After the implementation of extensive social restrictions (PSBB) and community activity restrictions (PPKM) in 2021 is still ongoing, agents are trying various ways to market their products to keep their business running. Therefore, these MSMEs need to be educated about the importance of using digital marketing to improve their marketing system. Thus, MSMEs can expand the scope of their business objectives and show better sales activity. Digital marketing makes it easy for MSME players to provide information, interact directly with consumers, increase understanding of digital marketing strategies, and increase MSME awareness.
{"title":"The role of Digital Marketing as an Online marketing strategy for Micro, Small, and Medium Enterprises (UMKM) based on Islamic Sharia in Teluk Pinang Village, Ciawi District","authors":"Egi Setiadi, Kholifatul Husna Asri","doi":"10.37010/alif.v2i1.1235","DOIUrl":"https://doi.org/10.37010/alif.v2i1.1235","url":null,"abstract":"Digital marketing is a combination of all marketing activities carried out through electronic media and the internet. Some of the digital marketing activities include SEO, SEM, social media marketing, email marketing, content marketing and more. Facebook Instagram with the advent of the Internet in the 1990s, digital marketing has become widespread on the internet through marketplaces or social networks such as Facebook, Tiktok and Instagram. The purpose of this study is to explain the impact of digital marketing and digital marketing expertise, especially with social media access, to increase sales and profits for small and medium enterprises (MSMEs) in Telukpinang Village. The research approach used consisted of a qualitative method using a triangulation model that combined in-depth interviews and observations with the chairman of the Teluk Pinang village MSME Forum, Bunda Wilis Sugiarti, and several MSME stakeholders in the forum discussing the economic situation of MSME stakeholders after the COVID-19 pandemic and several MSME marketing strategies in Teluk Pinang village: based on the results of the study, one of the challenges experienced by some MSME business actors is Product Marketing. After the implementation of extensive social restrictions (PSBB) and community activity restrictions (PPKM) in 2021 is still ongoing, agents are trying various ways to market their products to keep their business running. Therefore, these MSMEs need to be educated about the importance of using digital marketing to improve their marketing system. Thus, MSMEs can expand the scope of their business objectives and show better sales activity. Digital marketing makes it easy for MSME players to provide information, interact directly with consumers, increase understanding of digital marketing strategies, and increase MSME awareness.","PeriodicalId":36717,"journal":{"name":"Alif","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76554361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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