Electromagnetic vibrational harvesters are low-cost devices featuring high-power densities and robust structures, often used for capturing the energy of environmental vibrations (civil infrastructures, transportation, human motion, etc.,). Based on Faraday’s law, energy generation relies on the modification of the magnetic field distribution within a magnetic element caused by mechanical vibrations inducing an electromotive force (EMF) in a pick-up coil. However, the practical implementation of this type of vibrational harvester is currently limited due to the reduced generated power under low-frequency vibrations. In this work, an electromagnetic vibrational harvester is experimentally characterized and analyzed employing magnetic circuit analysis. The harvester consists of a ferromagnetic U-shaped cantilever, a NdFeB magnet and a ferrite magnet used as “magnetic tip mass” to enhance the magnetic flux changes under vibrations of frequency < 100 Hz. For this configuration, an experimental voltage of ∼ 1.2 V peak-to-peak (open circuit) was obtained at a resonant frequency of 77 Hz, enabling the subsequent electronic rectification stage. Additionally, Finite Element Method (FEM) is used to explore different design possibilities including the modeling of complex geometries, mechanical properties and non-linear magnetic materials, enabling the tuning of the resonance frequency from 51 to 77 Hz, keeping constant the induced voltage.