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Influence of consumer brand attitude on purchase intention -in case of selected branded atta products 消费者品牌态度对购买意愿的影响——以选定的品牌atta产品为例
Q3 Decision Sciences Pub Date : 2022-09-30 DOI: 10.26524/jms.12.76
V. P, S. A. S.
Consumer behaviour change every day and evolve from time to time based on various factors, but the one thing that would always stay constant is their mentality on value consciousness, people always tend to gain more value for the spending money.Value consciousness means the value a customer gains for the amount of money he pays. People are starting to become more and more value conscious, as businesses are getting really competitive and the customers use the bet out of it. Purchase intention had showed remarkable work in contributing to the theory of buyer behaviour. However, the impact brand attitude on purchase intention in marketing has not yet been well explored especially in a developing economy. The fact that there are conceptual connections of trust to the notion of satisfaction and loyalty, and that this effort is especially lacking in the brand-consumer relationship, moves the authors to focus on analyzing the relationships existing among these concepts. Further the relationship between brand attitude, product knowledge, the way it affects the perceived value of consumers and the ultimate result on brand trust is also tested.
消费者的行为每天都在变化,并且基于各种因素不断演变,但有一点是永远不变的,那就是他们的价值意识心态,人们总是倾向于通过花钱来获得更多的价值。价值意识指的是顾客所付的钱所获得的价值。人们开始变得越来越有价值意识,因为企业的竞争越来越激烈,客户也开始从中获利。购买意向对买方行为理论的贡献是显著的。然而,在市场营销中,品牌态度对购买意愿的影响还没有得到很好的探讨,特别是在发展中经济体。信任与满意度和忠诚度之间存在概念上的联系,而这种联系在品牌-消费者关系中尤其缺乏,这一事实促使作者将重点放在分析这些概念之间存在的关系上。进一步检验了品牌态度、产品知识及其对消费者感知价值的影响方式与最终品牌信任结果之间的关系。
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引用次数: 0
A successful, temporary, pragmatic, emergency management of dislodged crowns 一种成功的、暂时的、务实的、对脱落的王冠的紧急处理方法
Q3 Decision Sciences Pub Date : 2022-09-30 DOI: 10.26524/jms.12.55
Touyz L Z G
Full crowns are often used as treatment in dentistry. Dislodgement of a crown may occur at any time if a negative tensile force on the crown allows displacement. Keeping the displaced crown in situ is problematic, as the crown tends to come off the stump,may be lost and or swallowed. Emergency refixing is often not feasible or available. This note suggests an easy, successful,emergency management of temporarily refixing the crown with sugarless chewing gum until the crown can be recemented by a dentist.
全冠通常用于牙科治疗。如果牙冠上的负拉力允许移位,则牙冠随时可能发生移位。将移位的牙冠保持在原位是有问题的,因为牙冠往往会从树桩上脱落,可能会丢失或被吞下。紧急修复通常不可行或不可用。这篇文章建议用无糖口香糖暂时修复牙冠,直到牙冠可以由牙医重新修复。
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引用次数: 0
An empirical review of the effect of climate change on agriculture: a contingent valuation method 气候变化对农业影响的实证研究:一种条件评估方法
Q3 Decision Sciences Pub Date : 2022-09-30 DOI: 10.26524/jms.12.52
Unachukwu, Ijeoma Blessing, Ojiako, Ndubueze basil, Ebere Veronica
This study is an empirical review of the effect of climate change on agriculture: a contingent valuation method. The paper relied on content analysis of extant literature. The paper viewed contingency valuation or the Contingent Valuation Method (CVM) is an economic, non-market based valuation method especially used to infer individual's preferences for public goods, notably environmental quality and more precisely it is used to place a monetary value on nonmarket goods. Available of the literature investigated suggest that there is a paucity of empirical literature in this area of study. However, findings from the empirical literature showed that climate impact negatively on agricultural production which suggests the need for proactive a mitigation and adaptation policy measures to help address the consequences of extreme events of climate change.
本文对气候变化对农业的影响进行了实证研究:一种条件评估方法。本文主要依靠对现存文献的内容分析。本文认为,权变评估或条件评估方法(CVM)是一种经济的,非市场为基础的评估方法,特别用于推断个人对公共产品的偏好,特别是环境质量,更准确地说,它用于对非市场商品进行货币价值。现有的文献调查表明,在这方面的研究缺乏实证文献。然而,经验文献的研究结果表明,气候对农业生产产生负面影响,这表明需要采取积极的缓解和适应政策措施,以帮助解决气候变化极端事件的后果。
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引用次数: 0
Role of ethics in global business 道德在全球商业中的作用
Q3 Decision Sciences Pub Date : 2022-09-30 DOI: 10.26524/jms.12.49
Hamid Saremi, Pedram Saremi
Man wants success, since the success of a person in personal, professional, and social life depends on his patterns of communication behavior, the correction of these patterns also plays an essential role in achieving success.Success is achieved in the light of man's right and easy connection with himself and others; Because people are constantly interacting with themselves and others. Man is a social being and today, with the amazing development of societies, globalization,Individuals interact with a multitude of different organizations, and this has significantly complicated the relationship of individuals with each other and with organizations and the interrelationship of organizations with each other.Despite these complexities, everyone wants easy and correct communication with each other; Because they find comfort and tranquility in its light. This article seeks to examine the role of professional ethics in business, the history of business ethics in the world, the principles and foundations of business ethics and the views of thinkers, fair and unfair business practices, ethical guidelines on commercial advertising, consumer rights and ethics In production, globalization and business ethics, social marketing and its relationship with ethics, business ethics, and intellectual property rights, definitions of moral values, fair or just trade, ethical charters, and their codification circumstance business ethics terminology, international organizations active in the field of professional ethics.
人都想要成功,因为一个人在个人、职业和社会生活中的成功取决于他的沟通行为模式,所以纠正这些模式对取得成功也起着至关重要的作用。成功是根据人与自己和他人的正确和容易的联系来实现的;因为人们不断地与自己和他人互动。人是一种社会生物,今天,随着社会的惊人发展,全球化,个人与众多不同的组织互动,这使得个人与组织之间的关系以及组织与组织之间的相互关系变得非常复杂。尽管存在这些复杂性,但每个人都希望彼此之间进行简单而正确的沟通;因为他们在它的光芒中找到了安慰和宁静。本文旨在研究职业道德在商业中的作用,世界商业道德的历史,商业道德的原则和基础以及思想家的观点,公平和不公平的商业行为,商业广告的道德准则,消费者权利和道德在生产中,全球化和商业道德,社会营销及其与道德的关系,商业道德和知识产权,道德价值观的定义,公平或公正的贸易,道德宪章,以及它们的编纂环境,商业道德术语,活跃在职业道德领域的国际组织。
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引用次数: 0
Contribution of economics in business sustainability 经济学对商业可持续发展的贡献
Q3 Decision Sciences Pub Date : 2022-06-30 DOI: 10.26524/jms.12.20
Srinivasulu Bayineni, Prashanthi Chagal
Keeping considering the necessities of things to come age, business supportability is an exertion that includes business improvement in the current climate without consumption of the normal assets in the climate. With regards to the feasible advancement of business we can notice an interconnection of climate including a harmony between shortages of assets and resolving the issues like environment changes, Global warming and accomplishing the designated development pace of the business movement utilizing the advances. Climate being a fundamental piece of our reality, working together, receiving climate cordial choices is unavoidable and fostering the green innovation measures is the indispensable way for eco-accommodating manageable business. The wide vision and the innate job of MSMEs in the economy have gotten more extensive in the post pandemic financial emergency. The weigh up truth of the meaning of MSMEs is acknowledged again in the development far away present scale all the more generally connected with business openings with adjusted turn of events and country's flourishing. In any case, "Make in India" with zero imperfection and zero impact drive by the Government of India is a huge advance towards:monetary development + supportability + social incorporation. This paper enlightens on the drive by the Government of India as a critical advance in reinforcing MSMEs and the financial arrangements under the exceptional proportion of Atma Nirbhar Bharat Abhiyaan, basically taken to make MSMEs' business reasonable.
考虑到未来事物的必要性,业务可支持性是一种努力,包括在当前环境下的业务改善,而不消耗环境下的正常资产。关于商业的可行发展,我们可以注意到气候的相互联系,包括资产短缺与解决环境变化、全球变暖等问题之间的和谐,以及利用这些进步完成商业运动的指定发展速度。气候是我们现实的基本组成部分,共同努力,接受气候友好的选择是不可避免的,促进绿色创新措施是生态适应可管理业务的必经之路。在疫情后金融危机中,中小微企业在经济中的广阔视野和内在作用更加广泛。中小微企业意义的衡量真理在当前规模的发展中得到了再次的承认,更普遍地与企业的开放、时局的调整和国家的繁荣联系在一起。无论如何,印度政府推动的零缺陷和零影响的“印度制造”是一个巨大的进步:货币发展+可支持性+社会融合。本文对印度政府在加强中小微企业方面的推动以及在Atma Nirbhar Bharat Abhiyaan特殊比例下的财务安排进行了启发,基本上是为了使中小微企业的业务合理化。
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引用次数: 0
An hedperf assessment of marketing, tourism and entrepreneurship education and graduate unemployment in osun state southwest nigeria 对尼日利亚西南部奥松州市场营销、旅游和创业教育及毕业生失业情况的综合评估
Q3 Decision Sciences Pub Date : 2022-06-30 DOI: 10.26524/jms.12.37
U. E. A., Motajo A I, Osinubi O B
Entrepreneurship drives both industrial and economic development globally. This is particularly true for marketing and tourism in emerging markets. Evidently, marketing/tourism graduates and entrepreneurs (MTGE) stand better chances in these markets.But MTGEs are yet to profitably and effectively scale the unemployment huddles in Nigeria. This study attempts a qualitative adaptation of Abdullah’s (2006) HEdPERF and Sultan and Wong’s (2011) core quality dimensions to understand why MTGEs are still unable to scale the unemployment huddles. The study posits first that the current perceptions of Marketing, tourism and entrepreneurship education (MTEE) are rather mistaken; MTEE perceptions and expectations are incongruent. Secondly,currents attempts are synonymous with learning to walk before crawling. Thirdly, there are largely mismatches between taught skills and actual market demand. Urgent steps like diligent stock taking, conscientiously imbibing relevant vocations and skills at early learning ages, change in mind set and keenly supervised capacity building programmes for teachers/trainers are suggested.Above all, complete overhaul of the Nigerian entrepreneurship education curricula is deemed prudent. Thus do we submit that we may sow good seeds of MTEE on fertile land and move away from the entrapment of a mono-product economy.
企业家精神是全球产业和经济发展的动力。新兴市场的市场营销和旅游业尤其如此。显然,市场营销/旅游专业毕业生和企业家(MTGE)在这些市场上有更好的机会。但MTGEs尚未实现盈利,并有效地扩大了尼日利亚的失业群体。本研究试图对Abdullah(2006)的HEdPERF和Sultan和Wong(2011)的核心质量维度进行定性调整,以理解为什么MTGEs仍然无法衡量失业会议。研究首先认为,目前对营销、旅游和创业教育(MTEE)的认识是相当错误的;MTEE的认知和期望是不一致的。其次,电流的尝试等同于先学走路,再学爬行。第三,教授的技能与实际市场需求在很大程度上不匹配。建议采取紧急措施,如勤奋地进行盘点,在早期学习年龄认真吸收相关职业和技能,改变思维定式,并为教师/培训师提供密切监督的能力建设方案。最重要的是,彻底改革尼日利亚的创业教育课程被认为是谨慎的。因此,我们认为,我们可以在肥沃的土地上播下MTEE的好种子,摆脱单一产品经济的束缚。
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引用次数: 0
Evolutionary life cycle of organizations and its intervention in the design of organizational structures 组织演化生命周期及其对组织结构设计的干预
Q3 Decision Sciences Pub Date : 2022-06-30 DOI: 10.26524/jms.12.38
Israel Patiño Galvan
Organizations break overpass their life cycle through different stages, which evidence experiences, failures, learning and knowledge, which accumulate and serve as the basis for the subsequent stages. This is in addition to the interaction with internal and external organizational variables that influence it. In these stages, there is one in which the proposal lies, which suggests that in the stages of development and maturity there is a stage called evolutionary, which at present and given the conditions of competitiveness, innovation, and global markets. Allow organizations, to move from a stage of development to an evolutionary stage in which it continues to develop, and even in the stage of maturity can return to the evolutionary stage and return to development, which leads to a continuous cycle of evolution. This directly affects their organizational structure, which is altered by the change of stages. For the present article, scientific methodologies of induction - deduction and analysis - synthesis were used, as well as documentary and field research to substantiate and demonstrate the existence of the evolutionary stage.
组织通过不同的阶段打破其生命周期,这些阶段证明了经验,失败,学习和知识,这些阶段积累并作为后续阶段的基础。这是除了与影响它的内部和外部组织变量的相互作用之外。在这些阶段中,有一个提议所在,这表明在发展和成熟阶段有一个阶段称为进化,这在目前和给定的竞争,创新和全球市场的条件下。允许组织,从一个发展阶段移动到一个进化阶段,在其中它继续发展,甚至在成熟阶段可以返回到进化阶段并返回到发展,从而导致一个连续的进化循环。这直接影响到他们的组织结构,组织结构随着阶段的变化而改变。本文采用归纳-演绎和分析-综合的科学方法,以及文献和实地研究来证实和证明进化阶段的存在。
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引用次数: 0
Corporate social responsibility of firm’s during covid-19 pandemic: evidence from cross national studies.with exceptional reference to msmes covid-19大流行期间公司的企业社会责任:来自跨国研究的证据。特别提到中小微企业
Q3 Decision Sciences Pub Date : 2022-06-30 DOI: 10.26524/jms.12.21
Sathvik
Over the year, the whole world has been struggling with the covid-19 pandemic in business and its stakeholders, general public. The people and business firms across the globe were strongly committed and to working together and helping each other in possible way during the unprecedented times filled with fear and uncertainty. The awareness about Corporate Social Responsibility practices is growing among several stakeholders of business firms. In the 21st Corporate Social Responsibility firms are facing challenges like stiff competition. The present study attempts to explore firm’s response towards Covid-19 and CSR outlays to support vital stakeholders. The objective of the present study was to understand the conceptual base of corporate social responsibility and to look over the literature review from two perspectives i.e, Financial and social perspective. The data has been collected from various articles, peer-reviewed journals, CSR Box and guidelines released by ministry of corporate affairs and the top firms spent on CSR activities beyond 100 crores were chosen with help of Inclusion and Exclusion criteria and it is descriptive study. The findings of the study revealed that CSR has provided business firms with ample of investment opportunities to spend on Covid-19 pandemic crisis and social welfare, also it was found that all the firms have spent on CSR outlays and CSR act as supporting arm to face the unprecedented times.
一年来,全世界都在与2019冠状病毒病大流行作斗争,商界及其利益攸关方、公众都在努力应对。在充满恐惧和不确定性的前所未有的时期,全球人民和企业坚定地致力于共同努力,以可能的方式相互帮助。企业社会责任实践的意识在商业公司的一些利益相关者中日益增强。在21世纪,企业社会责任公司面临着激烈竞争等挑战。本研究试图探讨公司对Covid-19的反应和企业社会责任支出,以支持重要的利益相关者。本研究的目的是了解企业社会责任的概念基础,并从财务和社会两个角度回顾文献综述。数据收集自各种文章、同行评议期刊、CSR Box和企业事务部发布的指南,在纳入和排除标准的帮助下,选择了在CSR活动上花费超过10亿卢比的顶级公司,这是描述性研究。研究结果表明,企业社会责任为企业提供了充足的投资机会,用于应对新冠疫情和社会福利,并发现所有企业都将企业社会责任支出用于企业社会责任支出,企业社会责任在面对前所未有的时代起到了支撑作用。
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引用次数: 0
Demystifying the oil price fluctuations and mitigating its effect on the nations 揭开石油价格波动的神秘面纱,减轻其对各国的影响
Q3 Decision Sciences Pub Date : 2022-06-30 DOI: 10.26524/jms.12.30
S. S, Justin Joy
This paper studies the causes of oil price fluctuations in the last fifty years and critically analyses the factors affecting the oil price. It also put forth the business problem of loss incurred by the oil-importing countries like India due to oil price fluctuations and gives the solution to lower the severity of the loss incurred by them. The findings are based on the ANOVA test carried out using the prices of the three major crude oil benchmarks such as WTI, Brent crude and OPEC. The findings of this study can be beneficial to the oil-importing nations whose portfolio is less diversified, and they can mitigate the adverse effect of possible oil price fluctuations.
本文研究了近50年来石油价格波动的原因,并对影响石油价格的因素进行了批判性分析。提出了印度等石油进口国因油价波动而遭受损失的商业问题,并给出了降低其损失严重程度的解决方案。这些发现是基于对WTI、布伦特原油和欧佩克等三大原油基准价格进行的方差分析得出的。本研究结果对投资组合多元化程度较低的石油进口国具有一定的借鉴意义,可以缓解石油价格波动可能带来的不利影响。
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引用次数: 0
A theoretical study on the impediments of artificial intelligence in banking industry 银行业人工智能发展障碍的理论研究
Q3 Decision Sciences Pub Date : 2022-06-30 DOI: 10.26524/jms.12.35
Shweta Solanki, Meera Mathur
In recent years technology has become pertinent element of success for businesses and manufacturing industries. Technologies have also changed the ways in which the organizations perform their businesses. Artificial intelligence has become the buzz word in the field of technology in the recent scenario with enormous power to transform the traditional methods & to bring wide range of benefits. This technological innovation is gaining all the attraction of corporate world also has become the key issues of any nation’s strategy. Due to rapid rise in digitization and online banking, there is growing need to adopt & implement Artificial Intelligence technology in banking organizations too. AI has become important disruptor for banking industry. AI substantially reduces operating cost, increases efficiency & improves customer satisfaction. As the use of technology increases, it also brings numerous risks & challenges along with legal & governance issues. Machines decisions are going to replace human decisions,but how reliable, ethical & logical these decisions stay, becomes the question of everyone’s mind. Numbers of barrier are present for this technological driven innovation of AI. The study aims to focus on the challenges that banking organizations are experiencing. Banks are encountering all the hurdles starting from AI adoption to reluctance of customers for acceptance of AI driven decisions.
近年来,技术已成为商业和制造业成功的相关因素。技术也改变了组织执行业务的方式。近年来,人工智能已经成为技术领域的热门词汇,它以巨大的力量改变了传统的方法并带来了广泛的好处。这种技术创新正受到企业界的广泛关注,也已成为任何一个国家战略的关键问题。由于数字化和网上银行的迅速兴起,银行组织也越来越需要采用和实施人工智能技术。人工智能已经成为银行业的重要颠覆者。人工智能大大降低了运营成本,提高了效率,提高了客户满意度。随着技术使用的增加,它也带来了许多风险和挑战,以及法律和治理问题。机器的决策将取代人类的决策,但这些决策的可靠性、道德性和逻辑性如何,将成为每个人心中的问题。这种技术驱动的人工智能创新存在许多障碍。这项研究的目的是关注银行组织正在经历的挑战。从采用人工智能到客户不愿接受人工智能驱动的决策,银行正面临各种障碍。
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引用次数: 0
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Journal of Management Information and Decision Science
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