Pub Date : 2023-09-16DOI: 10.1177/20438869231202712
Sridevi Gopakumar, Madhava Priya Dananjayan
In an era where digital saturation poses significant challenges for marketers, capturing and sustaining the attention of increasingly budget-conscious consumers have become paramount. Businesses are in critical need of innovative marketing strategies that resonate with today’s discerning audience due to the frequent failure of conventional marketing methods. This case explores the transformative potential of Augmented Reality (AR), Virtual Reality (VR), and interactive content as instruments for captivating and engaging audiences. By delivering immersive experiences, these technologies provide an opportunity to cut through the digital cacophony, delivering value and entertainment that can influence even the most discerning consumer. Utilizing case studies of successful augmented reality (AR) and virtual reality (VR) marketing campaigns, as well as the technological advancements that support them, we examine how businesses can leverage these immersive tools to create memorable, impactful connections with their audience. Ultimately, as the boundaries between the physical and virtual worlds continue to merge, marketers seeking to navigate the challenges and opportunities of the modern digital landscape will need to comprehend and harness the power of interactive and immersive content.
{"title":"Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed, budget-conscious audience?","authors":"Sridevi Gopakumar, Madhava Priya Dananjayan","doi":"10.1177/20438869231202712","DOIUrl":"https://doi.org/10.1177/20438869231202712","url":null,"abstract":"In an era where digital saturation poses significant challenges for marketers, capturing and sustaining the attention of increasingly budget-conscious consumers have become paramount. Businesses are in critical need of innovative marketing strategies that resonate with today’s discerning audience due to the frequent failure of conventional marketing methods. This case explores the transformative potential of Augmented Reality (AR), Virtual Reality (VR), and interactive content as instruments for captivating and engaging audiences. By delivering immersive experiences, these technologies provide an opportunity to cut through the digital cacophony, delivering value and entertainment that can influence even the most discerning consumer. Utilizing case studies of successful augmented reality (AR) and virtual reality (VR) marketing campaigns, as well as the technological advancements that support them, we examine how businesses can leverage these immersive tools to create memorable, impactful connections with their audience. Ultimately, as the boundaries between the physical and virtual worlds continue to merge, marketers seeking to navigate the challenges and opportunities of the modern digital landscape will need to comprehend and harness the power of interactive and immersive content.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135306286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-05DOI: 10.1177/20438869231200286
Arthi Mc, K. Shanmugam
The Aadhaar number has become a basic identification system for all Indian residents and is used for all purposes from air ticket booking, to ration cards and opening bank accounts. The purpose of Aadhaar in India started with a basic need to provide access to public services and Government benefits. But currently, Aadhaar is considered as a high potential, technology-enabled unique identification system that upholds the financial inclusion agenda for the Government of India. Further, its usage is growing day by day like making UPI transactions with only the Aadhaar number and linking many financial systems with Aadhaar. Implementing Aadhaar in a massive country like India is not an easy task but the Unique Identification Authority of India achieved it effectively with strong backing from the Government. This case discusses the origin, features, penetration and growth of Aadhaar and its role in financial inclusion. It also examines similar identification systems in other countries. The case deliberates the challenges faced in the implementation of Aadhaar in India.
{"title":"Implementing unique identification technology: The journey and success story of Aadhaar in India","authors":"Arthi Mc, K. Shanmugam","doi":"10.1177/20438869231200286","DOIUrl":"https://doi.org/10.1177/20438869231200286","url":null,"abstract":"The Aadhaar number has become a basic identification system for all Indian residents and is used for all purposes from air ticket booking, to ration cards and opening bank accounts. The purpose of Aadhaar in India started with a basic need to provide access to public services and Government benefits. But currently, Aadhaar is considered as a high potential, technology-enabled unique identification system that upholds the financial inclusion agenda for the Government of India. Further, its usage is growing day by day like making UPI transactions with only the Aadhaar number and linking many financial systems with Aadhaar. Implementing Aadhaar in a massive country like India is not an easy task but the Unique Identification Authority of India achieved it effectively with strong backing from the Government. This case discusses the origin, features, penetration and growth of Aadhaar and its role in financial inclusion. It also examines similar identification systems in other countries. The case deliberates the challenges faced in the implementation of Aadhaar in India.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87444812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-05DOI: 10.1177/20438869231200284
P. Datta, Thomas Acton
Defense in Depth (DiD) has become an industry buzzword. But practicing DiD is easier said than done. While cybersecurity researchers have predominantly focused on securing corporate networks, there remains a serious gap in endpoint-threat awareness. Yet endpoint threats were the progenitor of 68% of breaches and hacks in 2019 (Computers Nationwide, 2022), a vulnerability that increased during the COVID-19 lockdown with relaxed BYOD (Bring Your Own Device) policies, more IoTs, and cheaper and larger USB flash drives. This teaching case uses the 2009 Stuxnet attack on Iran’s nuclear facilities to exemplify how a single USB drive was used as an endpoint threat to disrupt a nuclear infrastructure, drawing attention to the need for and how to practice DiD to counter towering complexities ushered in burgeoning endpoints cyberattacks, from hacks to ransomware. The case shows the need for DiD to simultaneously pay heed toward physical, technical, and processual (administrative) measures to prevent, defend, and mitigate cyberattacks, from hacks to ransomware. The case and its teaching notes highlight the opportunities and challenges of practicing DiD for endpoints, from flash drives to IoTs.
{"title":"Did a USB drive disrupt a nuclear program? A Defense in Depth (DiD) teaching case","authors":"P. Datta, Thomas Acton","doi":"10.1177/20438869231200284","DOIUrl":"https://doi.org/10.1177/20438869231200284","url":null,"abstract":"Defense in Depth (DiD) has become an industry buzzword. But practicing DiD is easier said than done. While cybersecurity researchers have predominantly focused on securing corporate networks, there remains a serious gap in endpoint-threat awareness. Yet endpoint threats were the progenitor of 68% of breaches and hacks in 2019 (Computers Nationwide, 2022), a vulnerability that increased during the COVID-19 lockdown with relaxed BYOD (Bring Your Own Device) policies, more IoTs, and cheaper and larger USB flash drives. This teaching case uses the 2009 Stuxnet attack on Iran’s nuclear facilities to exemplify how a single USB drive was used as an endpoint threat to disrupt a nuclear infrastructure, drawing attention to the need for and how to practice DiD to counter towering complexities ushered in burgeoning endpoints cyberattacks, from hacks to ransomware. The case shows the need for DiD to simultaneously pay heed toward physical, technical, and processual (administrative) measures to prevent, defend, and mitigate cyberattacks, from hacks to ransomware. The case and its teaching notes highlight the opportunities and challenges of practicing DiD for endpoints, from flash drives to IoTs.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80256579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-22DOI: 10.1177/20438869231196308
Catherine Lejealle, Eric Dolansky
Squadeasy, founded in France in 2014 with a move-to-earn app, launched a metaverse called Squadland in 2022, with a goal of increasing the company’s positive impact on the planet. When app users engaged in fitness activity in the real world, they earned tokens to buy land and other digital assets (NFTs) in Squadland, thereby improving the environment both inside the app and in the real world; Squadeasy bought land in the real world to mirror users’ actions in the metaverse. In this way, users could contribute to positive social change and have a sustainable effect on the world. This case discusses users’ motivations to engage in this metaverse, through the lens of Self Determination Theory. First, rather than fun and rewards, identified regulation is the relevant motivation to trigger commitment to the metaverse as it related to personal values and self-identity. Second, three external situational factors (autonomy, competence, and relatedness) positively increase commitment and will help users stay with the app. The metaverse fits well with these three external situational factors and can help achieve actual sustainable change.
{"title":"How can Squadland motivate people to adopt sustainable behaviours through its metaverse?","authors":"Catherine Lejealle, Eric Dolansky","doi":"10.1177/20438869231196308","DOIUrl":"https://doi.org/10.1177/20438869231196308","url":null,"abstract":"Squadeasy, founded in France in 2014 with a move-to-earn app, launched a metaverse called Squadland in 2022, with a goal of increasing the company’s positive impact on the planet. When app users engaged in fitness activity in the real world, they earned tokens to buy land and other digital assets (NFTs) in Squadland, thereby improving the environment both inside the app and in the real world; Squadeasy bought land in the real world to mirror users’ actions in the metaverse. In this way, users could contribute to positive social change and have a sustainable effect on the world. This case discusses users’ motivations to engage in this metaverse, through the lens of Self Determination Theory. First, rather than fun and rewards, identified regulation is the relevant motivation to trigger commitment to the metaverse as it related to personal values and self-identity. Second, three external situational factors (autonomy, competence, and relatedness) positively increase commitment and will help users stay with the app. The metaverse fits well with these three external situational factors and can help achieve actual sustainable change.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74245776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-19DOI: 10.1177/20438869231196312
S. S. Huda, S. B. Nazmul, Syeda Madeha Mowla, Syeda Aida Mowla
In 2012, Stanford University graduates “Ian Shakil” and “Pelu Tan” founded Augmedix in Silicon Valley (Augmedix Remote Documentation Services, 2019). Augmedix serves patients in the United States and three other countries. One of them is Bangladesh. This case is developed to present the operational framework of Augmedix Bangladesh based on secondary sources of information. To free up doctors’ time, this app instantly documents doctor-patient talks in the patient’s medical file. Augmedix’s platform uses NLP Technology and skilled staff to ensure correct and consistent documentation. In Bangladesh, this highly skilled group goes by the name “Scribe.” Using audio and visual input, a doctor in the United States and a scribe in Bangladesh (Augmedix BD) build a patient’s medical record in real-time. Clinicians using the Augmedix Ambient Automation Platform carry out Augmedix processes. This innovation will reduce the amount of time spent by doctors manually documenting patient information. This innovative technology might save doctors two to 3 hours per day. In this service, they provide live communication, notes, data service, etc.
{"title":"Augmedix Bangladesh re-humanizing healthcare service","authors":"S. S. Huda, S. B. Nazmul, Syeda Madeha Mowla, Syeda Aida Mowla","doi":"10.1177/20438869231196312","DOIUrl":"https://doi.org/10.1177/20438869231196312","url":null,"abstract":"In 2012, Stanford University graduates “Ian Shakil” and “Pelu Tan” founded Augmedix in Silicon Valley (Augmedix Remote Documentation Services, 2019). Augmedix serves patients in the United States and three other countries. One of them is Bangladesh. This case is developed to present the operational framework of Augmedix Bangladesh based on secondary sources of information. To free up doctors’ time, this app instantly documents doctor-patient talks in the patient’s medical file. Augmedix’s platform uses NLP Technology and skilled staff to ensure correct and consistent documentation. In Bangladesh, this highly skilled group goes by the name “Scribe.” Using audio and visual input, a doctor in the United States and a scribe in Bangladesh (Augmedix BD) build a patient’s medical record in real-time. Clinicians using the Augmedix Ambient Automation Platform carry out Augmedix processes. This innovation will reduce the amount of time spent by doctors manually documenting patient information. This innovative technology might save doctors two to 3 hours per day. In this service, they provide live communication, notes, data service, etc.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88666668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the ever-evolving landscape of financial markets, algo trading has emerged as a powerful force, revolutionizing the way investors execute trades. With the speed and precision of computer algorithms, algo trading offers advantages such as faster trade execution, reduced errors, and access to complex trading strategies. However, its impact on investors is not without its challenges and risks. This case explores the profound influence of algo trading on investors and their portfolios. It delves into the opportunities and pitfalls associated with this technological advancement, shedding light on its implications for market liquidity, volatility, and investor behavior. It explores the potential for improved portfolio diversification and efficient risk management, while also addressing concerns about market manipulation and unfair advantages. Furthermore, the case study investigates the regulatory environment surrounding algo trading, highlighting the measures implemented to ensure fair and transparent markets. By presenting a nuanced understanding of the impact of algo trading on investor portfolios, this case study equips readers with the knowledge and insights necessary to navigate the algorithmic frontier. It encourages critical thinking and strategic decision-making, empowering investors to harness the potential of algo trading while managing its inherent risks.
{"title":"Unleashing the algorithmic frontier: Navigating the impact of algo trading on investor portfolios","authors":"Madhava Priya Dananjayan, Sridevi Gopakumar, Parthasarathi Narayanasamy","doi":"10.1177/20438869231189519","DOIUrl":"https://doi.org/10.1177/20438869231189519","url":null,"abstract":"In the ever-evolving landscape of financial markets, algo trading has emerged as a powerful force, revolutionizing the way investors execute trades. With the speed and precision of computer algorithms, algo trading offers advantages such as faster trade execution, reduced errors, and access to complex trading strategies. However, its impact on investors is not without its challenges and risks. This case explores the profound influence of algo trading on investors and their portfolios. It delves into the opportunities and pitfalls associated with this technological advancement, shedding light on its implications for market liquidity, volatility, and investor behavior. It explores the potential for improved portfolio diversification and efficient risk management, while also addressing concerns about market manipulation and unfair advantages. Furthermore, the case study investigates the regulatory environment surrounding algo trading, highlighting the measures implemented to ensure fair and transparent markets. By presenting a nuanced understanding of the impact of algo trading on investor portfolios, this case study equips readers with the knowledge and insights necessary to navigate the algorithmic frontier. It encourages critical thinking and strategic decision-making, empowering investors to harness the potential of algo trading while managing its inherent risks.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77506707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-26DOI: 10.1177/20438869231189526
R. Bargavi, K. Shanmugam
India's education sector is one of the largest in the world, with over 260 million students enrolled in more than a million schools and universities. The country's education system is facing several challenges, including low levels of learning outcomes, inadequate infrastructure, and a shortage of skilled teachers. In recent years, the EdTech industry has emerged as a potential solution to these challenges, providing students with access to quality education and personalized learning experiences. This case study explores the revolutionary growth and challenges faced by the EdTech industry in India.
{"title":"EdTech industry in India: Revolution and challenges in the Indian market: Teaching case study","authors":"R. Bargavi, K. Shanmugam","doi":"10.1177/20438869231189526","DOIUrl":"https://doi.org/10.1177/20438869231189526","url":null,"abstract":"India's education sector is one of the largest in the world, with over 260 million students enrolled in more than a million schools and universities. The country's education system is facing several challenges, including low levels of learning outcomes, inadequate infrastructure, and a shortage of skilled teachers. In recent years, the EdTech industry has emerged as a potential solution to these challenges, providing students with access to quality education and personalized learning experiences. This case study explores the revolutionary growth and challenges faced by the EdTech industry in India.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72730084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The service industry is polarizing e-commerce in Bangladesh across multiple sectors. Sheba.xyz is a marketplace for household services linking customers with verified on-demand professional service providers. By integrating technology and service experts, the platform has transformed the service industry, paving the way for other service provider markets to also adopt virtual strategies. This is probably because online platforms, like Sheba.xyz, have a sustainable future—commercially speaking—in this domain. Furthermore, the notion of an industry’s lifecycle has become outdated as innovations can be frequently made in a virtual form. This case provides an overview of Sheba.xyz, along with its current challenges and its future opportunities.
{"title":"Sheba.xyz: Codifying household service solutions using a digital platform","authors":"J. Ahmed, Md. Shamim Talukder, Amreen Talukdar, Asma Ahmed, Afrin Rifat","doi":"10.1177/20438869231187666","DOIUrl":"https://doi.org/10.1177/20438869231187666","url":null,"abstract":"The service industry is polarizing e-commerce in Bangladesh across multiple sectors. Sheba.xyz is a marketplace for household services linking customers with verified on-demand professional service providers. By integrating technology and service experts, the platform has transformed the service industry, paving the way for other service provider markets to also adopt virtual strategies. This is probably because online platforms, like Sheba.xyz, have a sustainable future—commercially speaking—in this domain. Furthermore, the notion of an industry’s lifecycle has become outdated as innovations can be frequently made in a virtual form. This case provides an overview of Sheba.xyz, along with its current challenges and its future opportunities.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90500063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-07DOI: 10.1177/20438869231187662
S. Gayathri, K. Shanmugam
Giottus is one of India’s most preferred cryptocurrency exchanges, which saw a user growth rate of more than 400% during the pandemic. The platform offers unique and innovative products and secured transactions, making its application interface very user-friendly. This case study elucidates the various factors that enable the immense growth of Giottus exchange in the cryptocurrency market. The case also discusses cryptocurrency’s existing regulatory environment and its challenges. This teaching case also addresses the significant issues that deter the growth of cryptocurrency exchanges in India. It also addresses the future pathway for crypto investments in India and how exchanges like Giottus play an essential role in regulating their market vulnerability.
{"title":"Giottus story—A case study of India’s highly rated crypto exchange","authors":"S. Gayathri, K. Shanmugam","doi":"10.1177/20438869231187662","DOIUrl":"https://doi.org/10.1177/20438869231187662","url":null,"abstract":"Giottus is one of India’s most preferred cryptocurrency exchanges, which saw a user growth rate of more than 400% during the pandemic. The platform offers unique and innovative products and secured transactions, making its application interface very user-friendly. This case study elucidates the various factors that enable the immense growth of Giottus exchange in the cryptocurrency market. The case also discusses cryptocurrency’s existing regulatory environment and its challenges. This teaching case also addresses the significant issues that deter the growth of cryptocurrency exchanges in India. It also addresses the future pathway for crypto investments in India and how exchanges like Giottus play an essential role in regulating their market vulnerability.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75216150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1177/20438869231181151
E. Ellinger, T. Mini, R. Gregory, Alexander Dietz
The global adoption and diffusion of cryptocurrencies and blockchain technologies has given rise to a new form of organizing referred to as decentralized autonomous organizations (DAO). Many DAOs sit at the intersection between decentralized blockchain technologies and finance, so-called decentralized finance (DeFi). This teaching case focuses on one of the most prominent and established DeFi DAOs, MakerDAO, a community-driven initiative that leverages blockchain technology to create a stablecoin pegged to the US Dollar as a basis for decentralized financial services such as lending and yield generation. The case describes the delicate balancing act between centralization and decentralization in the evolution of MakerDAO. It can be used in graduate business programs to achieve the following learning objectives: (1) Understand the concept of decentralized autonomous organization (DAO) as a new form of organizing in which communities leverage blockchain technologies and community-based principles to work jointly on a common goal, (2) Be able to assess the benefits and risks of novel decentralized finance (DeFi) models, such as MakerDAO, which offer alternative financial tools and resources that are not controlled by traditional financial institutions, (3) Evaluate the potential and pathway for disruptive innovation in the era of blockchain, cryptocurrencies, and Web3, where decentralized applications (dapps) on blockchain networks enable decentralized and trustless transactions and interactions.
{"title":"Decentralized Autonomous Organization (DAO): The case of MakerDAO","authors":"E. Ellinger, T. Mini, R. Gregory, Alexander Dietz","doi":"10.1177/20438869231181151","DOIUrl":"https://doi.org/10.1177/20438869231181151","url":null,"abstract":"The global adoption and diffusion of cryptocurrencies and blockchain technologies has given rise to a new form of organizing referred to as decentralized autonomous organizations (DAO). Many DAOs sit at the intersection between decentralized blockchain technologies and finance, so-called decentralized finance (DeFi). This teaching case focuses on one of the most prominent and established DeFi DAOs, MakerDAO, a community-driven initiative that leverages blockchain technology to create a stablecoin pegged to the US Dollar as a basis for decentralized financial services such as lending and yield generation. The case describes the delicate balancing act between centralization and decentralization in the evolution of MakerDAO. It can be used in graduate business programs to achieve the following learning objectives: (1) Understand the concept of decentralized autonomous organization (DAO) as a new form of organizing in which communities leverage blockchain technologies and community-based principles to work jointly on a common goal, (2) Be able to assess the benefits and risks of novel decentralized finance (DeFi) models, such as MakerDAO, which offer alternative financial tools and resources that are not controlled by traditional financial institutions, (3) Evaluate the potential and pathway for disruptive innovation in the era of blockchain, cryptocurrencies, and Web3, where decentralized applications (dapps) on blockchain networks enable decentralized and trustless transactions and interactions.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83300708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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