Pub Date : 2024-01-10DOI: 10.1177/20438869231226395
Firdous Mohd Farouk, Eu-Gene Siew, Siti Hawa Yusof
BigBank is a large commercial bank in Malaysia. The bank aims to implement big data analytics to enhance decision-making and improve customer services. Integrating big data analytics into the bank’s existing information systems not only requires specialized hardware, software, and data processing techniques but also a restructuring of the organization structure and processes. It is currently confronting challenges, particularly in terms of employee resistance. To tackle this issue, BigBank has introduced a new role known as “Translators,” who serve as intermediaries between the analytics IT team and operating business departments. In this case study, students will take on the role of Translators and analyze these obstacles while proposing strategic solutions.
BigBank 是马来西亚的一家大型商业银行。该银行的目标是实施大数据分析，以加强决策和改善客户服务。将大数据分析整合到银行现有的信息系统中，不仅需要专业的硬件、软件和数据处理技术，还需要对组织结构和流程进行重组。目前，银行正面临着各种挑战，尤其是员工的抵触情绪。为了解决这个问题，BigBank 引入了一个新的角色，即 "翻译"，作为分析 IT 团队和运营业务部门之间的中间人。在本案例研究中，学生将扮演 "翻译 "的角色，分析这些障碍，并提出战略解决方案。
{"title":"Overcoming resistance to change in a big data analytics implementation case study","authors":"Firdous Mohd Farouk, Eu-Gene Siew, Siti Hawa Yusof","doi":"10.1177/20438869231226395","DOIUrl":"https://doi.org/10.1177/20438869231226395","url":null,"abstract":"BigBank is a large commercial bank in Malaysia. The bank aims to implement big data analytics to enhance decision-making and improve customer services. Integrating big data analytics into the bank’s existing information systems not only requires specialized hardware, software, and data processing techniques but also a restructuring of the organization structure and processes. It is currently confronting challenges, particularly in terms of employee resistance. To tackle this issue, BigBank has introduced a new role known as “Translators,” who serve as intermediaries between the analytics IT team and operating business departments. In this case study, students will take on the role of Translators and analyze these obstacles while proposing strategic solutions.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":"8 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139439511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-05DOI: 10.1177/20438869231226394
S. Juteau
This case study focuses on Netflix’s technological journey, emphasizing its role as a startup that revolutionized a sector through tech-savvy approaches. Until 2023, Netflix continues to innovate. This exploration delves into how Netflix has evolved as a platform organization, leveraging advanced technologies to enhance user experience and business models. The case discusses Netflix’s use of cloud computing and proposes elaboration on artificial intelligence and blockchain technologies. This case will be particularly useful for graduate and post-graduate students or MBA students in courses on digital technologies and business perspectives.
{"title":"Netflix: Disrupting the entertainment market with digital technologies, time and again","authors":"S. Juteau","doi":"10.1177/20438869231226394","DOIUrl":"https://doi.org/10.1177/20438869231226394","url":null,"abstract":"This case study focuses on Netflix’s technological journey, emphasizing its role as a startup that revolutionized a sector through tech-savvy approaches. Until 2023, Netflix continues to innovate. This exploration delves into how Netflix has evolved as a platform organization, leveraging advanced technologies to enhance user experience and business models. The case discusses Netflix’s use of cloud computing and proposes elaboration on artificial intelligence and blockchain technologies. This case will be particularly useful for graduate and post-graduate students or MBA students in courses on digital technologies and business perspectives.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":"5 39","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139380999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-11DOI: 10.1177/20438869231220676
Poondy Rajan Y, B. Aiswarya, Jenifer Arokia Selvi A
An emoji is a small digital picture or icon that is used in electronic messaging to show a feeling, thought, or idea. Emoticons are frequently employed in written communication, such as text messaging, social media platforms and various digital mediums, with the purpose of expressing emotions or providing more meaning to a statement. Adopting emojis in the professional environment has become a modern method to convey emotions, offer feedback, and express appreciation amongst peers. This exploration underlines the intersection of technology – specifically the use of emojis – and its influence on interpersonal interactions and dynamics within the professional setting. This draws attention to the need for effective communication, setting clear expectations, and understanding the implications of technology on workers' attitudes and behaviours. For deeper analysis, this study employs two pivotal frameworks: the theory of operant conditioning and the Technology Acceptance Model (TAM). The former probes into the effects of outcomes, such as the usage of emojis, on employees' behaviours in the office context. The latter, on the other hand, explores the acceptance and perceptions employees have towards such technological innovations. Emphasizing effective communication becomes paramount when we consider the role technology plays in shaping our interactions and viewpoints. While emojis can potentially enhance the clarity and effectiveness of communication, they come with their set of challenges. It's vital to approach their use with discretion, particularly in sensitive scenarios like performance evaluations. In such contexts, the margin for misunderstanding is high, and incorrect interpretations can lead to unintended consequences.
{"title":"Embracing emojis: Bridging the gap in workplace technology adoption and elevating communication effectiveness","authors":"Poondy Rajan Y, B. Aiswarya, Jenifer Arokia Selvi A","doi":"10.1177/20438869231220676","DOIUrl":"https://doi.org/10.1177/20438869231220676","url":null,"abstract":"An emoji is a small digital picture or icon that is used in electronic messaging to show a feeling, thought, or idea. Emoticons are frequently employed in written communication, such as text messaging, social media platforms and various digital mediums, with the purpose of expressing emotions or providing more meaning to a statement. Adopting emojis in the professional environment has become a modern method to convey emotions, offer feedback, and express appreciation amongst peers. This exploration underlines the intersection of technology – specifically the use of emojis – and its influence on interpersonal interactions and dynamics within the professional setting. This draws attention to the need for effective communication, setting clear expectations, and understanding the implications of technology on workers' attitudes and behaviours. For deeper analysis, this study employs two pivotal frameworks: the theory of operant conditioning and the Technology Acceptance Model (TAM). The former probes into the effects of outcomes, such as the usage of emojis, on employees' behaviours in the office context. The latter, on the other hand, explores the acceptance and perceptions employees have towards such technological innovations. Emphasizing effective communication becomes paramount when we consider the role technology plays in shaping our interactions and viewpoints. While emojis can potentially enhance the clarity and effectiveness of communication, they come with their set of challenges. It's vital to approach their use with discretion, particularly in sensitive scenarios like performance evaluations. In such contexts, the margin for misunderstanding is high, and incorrect interpretations can lead to unintended consequences.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":"27 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138980115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-04DOI: 10.1177/20438869231219511
Indah Pangestu Murni Prasasti, Mahendrawathi Er, A. I. Sonhaji, Ika Nurkasanah
Public sector organisations must continuously improve the quality of their services. To do so, they must pay attention to their activities to provide value to citizens, that is, their business processes. A system redesign carried out with business process guides can provide more targeted results. This teaching case is based on the Surabaya City Office for Population Administration and Civil Registration (COPACR), an agency responsible for handling population administration and civil registration issues in the city of Surabaya, Indonesia. The case describes the problems in the complaint service business process and how to address them by redesigning the business process using a qualitative approach. The complaint service process redesign begins with an analysis of the existing (as-is) complaint service process. This is followed by documenting and identifying the root cause of the problems. Ideas were developed to redesign the complaint service process to solve the root cause of the existing problems. This case demonstrates the redesigning of business processes leading to improvements in the public sector.
{"title":"Improving complaint handling service with a qualitative approach: A public sector case","authors":"Indah Pangestu Murni Prasasti, Mahendrawathi Er, A. I. Sonhaji, Ika Nurkasanah","doi":"10.1177/20438869231219511","DOIUrl":"https://doi.org/10.1177/20438869231219511","url":null,"abstract":"Public sector organisations must continuously improve the quality of their services. To do so, they must pay attention to their activities to provide value to citizens, that is, their business processes. A system redesign carried out with business process guides can provide more targeted results. This teaching case is based on the Surabaya City Office for Population Administration and Civil Registration (COPACR), an agency responsible for handling population administration and civil registration issues in the city of Surabaya, Indonesia. The case describes the problems in the complaint service business process and how to address them by redesigning the business process using a qualitative approach. The complaint service process redesign begins with an analysis of the existing (as-is) complaint service process. This is followed by documenting and identifying the root cause of the problems. Ideas were developed to redesign the complaint service process to solve the root cause of the existing problems. This case demonstrates the redesigning of business processes leading to improvements in the public sector.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":"2 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138604670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.1177/20438869231219517
Laurent Florès, Catherine Lejealle
This case study provides a comprehensive understanding of the value creation web 3 can bring to customers and to the wineries. Learners develop an appreciation of how NFTs’ and DAO’s characteristics can create value in a disruptive way compared to web 2. This is explored through applying the framework of perceived value by customers and online customers brand activities to Chateau Edmus, a Bordeaux winery, led by Laurent David, a former tech manager from Apple. Web 3 brings economic, functional, affective, and social value to customers. It enables Laurent to get a competitive advantage in the marketing funnel, to gain efficiency in his own process, and to obtain knowledge from customers in order to innovate further. In spite of its additional value created for all stakeholders, technical and legal risks may shadow web 3 broader adoption and need to keep the purchase stage on web 2 platform.
{"title":"Web 3 and NFT create value to the wine industry: The case of Chateau Edmus","authors":"Laurent Florès, Catherine Lejealle","doi":"10.1177/20438869231219517","DOIUrl":"https://doi.org/10.1177/20438869231219517","url":null,"abstract":"This case study provides a comprehensive understanding of the value creation web 3 can bring to customers and to the wineries. Learners develop an appreciation of how NFTs’ and DAO’s characteristics can create value in a disruptive way compared to web 2. This is explored through applying the framework of perceived value by customers and online customers brand activities to Chateau Edmus, a Bordeaux winery, led by Laurent David, a former tech manager from Apple. Web 3 brings economic, functional, affective, and social value to customers. It enables Laurent to get a competitive advantage in the marketing funnel, to gain efficiency in his own process, and to obtain knowledge from customers in order to innovate further. In spite of its additional value created for all stakeholders, technical and legal risks may shadow web 3 broader adoption and need to keep the purchase stage on web 2 platform.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139197714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-21DOI: 10.1177/20438869231216995
Olgerta Tona, Aleksandre Asatiani
This teaching case examines the challenges of designing a digital solution to address complex sustainability problems. The case follows the vice president for innovation of a mid-sized European digital agency involved in a project dedicated to designing a digital application that connects climate-conscious investors, banks, and homeowners in need of loans for green house renovations. In this case, students need to navigate stakeholders’ conflicting needs and consider broader aspects of environmental, social, and economic sustainability in the design of digital applications. At the same time, this digital solution should seek to promote stakeholders’ dignity.
{"title":"Designing digital solutions for sustainability: Navigating conflicting stakeholder requirements with dignity in mind","authors":"Olgerta Tona, Aleksandre Asatiani","doi":"10.1177/20438869231216995","DOIUrl":"https://doi.org/10.1177/20438869231216995","url":null,"abstract":"This teaching case examines the challenges of designing a digital solution to address complex sustainability problems. The case follows the vice president for innovation of a mid-sized European digital agency involved in a project dedicated to designing a digital application that connects climate-conscious investors, banks, and homeowners in need of loans for green house renovations. In this case, students need to navigate stakeholders’ conflicting needs and consider broader aspects of environmental, social, and economic sustainability in the design of digital applications. At the same time, this digital solution should seek to promote stakeholders’ dignity.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":"89 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139252629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-15DOI: 10.1177/20438869231215089
Rashmi Aggarwal, Harsahib Singh, Poonam Garg
Dell Technologies Inc. (Dell) launched one of its kind laptop Luna in 2021 to pivot into circular electronic products. The laptop was developed in collaboration with Intel Corporation (Intel). It was a fully modular laptop that used sustainable materials, ensured no use of adhesives, reduced the size of the motherboard and other components, and extended the life of the product to promote the 3 Rs of sustainability: reuse, recycle, and refurbishment. However, the feasibility of the Luna was a challenge as a similar product Alienware launched by Dell in 2020 had failed because of a lack of upgradeable parts. Further, its competitors also planned to contribute to circularity using practical product innovations. With the entire electronics industry driven by efforts to design and launch sustainable goods, the circular economy (CE) market is bound to be more complicated. Amidst a competitive environment, the case examines the dilemma for Dell with respect to the mass production of Luna for the market. It analyzes the significance of strategic alliances for the company for the success of Luna and developing consumer trust in circular products. The case allows the readers to understand the innovations in the electronics industry to implement CE through new product development and challenges to scale up production and sales.
戴尔科技公司（Dell）于 2021 年推出了一款独一无二的笔记本电脑 Luna，进军循环电子产品领域。这款笔记本电脑是与英特尔公司（Intel）合作开发的。它是一款完全模块化的笔记本电脑，使用可持续材料，确保不使用粘合剂，缩小主板和其他组件的尺寸，并延长产品的使用寿命，以促进可持续发展的 3 R：再利用、再循环和翻新。然而，"月神 "的可行性是一个挑战，因为戴尔公司在 2020 年推出的类似产品 Alienware 因缺乏可升级部件而失败。此外，其竞争对手也计划利用实用的产品创新为循环做出贡献。随着整个电子行业都在努力设计和推出可持续产品，循环经济（CE）市场势必会变得更加复杂。在竞争激烈的环境中，本案例探讨了戴尔公司在为市场大规模生产 Luna 方面所面临的困境。案例分析了战略联盟对于该公司成功生产 Luna 以及培养消费者对循环产品的信任的重要意义。本案例让读者了解电子行业通过新产品开发实施消费电子产品的创新，以及扩大生产和销售规模所面临的挑战。
{"title":"Dell Technologies Inc.: Innovating toward circularity","authors":"Rashmi Aggarwal, Harsahib Singh, Poonam Garg","doi":"10.1177/20438869231215089","DOIUrl":"https://doi.org/10.1177/20438869231215089","url":null,"abstract":"Dell Technologies Inc. (Dell) launched one of its kind laptop Luna in 2021 to pivot into circular electronic products. The laptop was developed in collaboration with Intel Corporation (Intel). It was a fully modular laptop that used sustainable materials, ensured no use of adhesives, reduced the size of the motherboard and other components, and extended the life of the product to promote the 3 Rs of sustainability: reuse, recycle, and refurbishment. However, the feasibility of the Luna was a challenge as a similar product Alienware launched by Dell in 2020 had failed because of a lack of upgradeable parts. Further, its competitors also planned to contribute to circularity using practical product innovations. With the entire electronics industry driven by efforts to design and launch sustainable goods, the circular economy (CE) market is bound to be more complicated. Amidst a competitive environment, the case examines the dilemma for Dell with respect to the mass production of Luna for the market. It analyzes the significance of strategic alliances for the company for the success of Luna and developing consumer trust in circular products. The case allows the readers to understand the innovations in the electronics industry to implement CE through new product development and challenges to scale up production and sales.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":"16 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139271143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-13DOI: 10.1177/20438869231215085
Mayukh Mukhopadhyay
Purpose: This case study explores the evolving landscape of digital art and non-fungible tokens (NFTs) through the journey of Niklas Elmehed, a renowned freelance artist responsible for the Nobel Laureate portraits. It delves into the challenges and opportunities presented by NFTs, touching upon topics such as data privacy, generative AI, and the changing nature of visual communication. Pedagogical Objective: The case aims to help learners understand the impact of NFTs on the art world, the cognitive theory of visual communication, and the influence of generative AI. It prompts critical thinking about the future of digital art, personal branding, and strategic choices for artists in the digital era. Case Positioning and Setting: This case is suitable for undergraduate and graduate courses in art, digital marketing, and entrepreneurship. It can be used to facilitate discussions on NFT adoption, the intersection of technology and art, and the implications for artists and collectors. The case protagonist is based in Stockholm, Sweden and the timeline is from 1997 to 2023.
{"title":"Golden brush and evolving canvas—Navigating the digital art and Non-fungible tokens","authors":"Mayukh Mukhopadhyay","doi":"10.1177/20438869231215085","DOIUrl":"https://doi.org/10.1177/20438869231215085","url":null,"abstract":"Purpose: This case study explores the evolving landscape of digital art and non-fungible tokens (NFTs) through the journey of Niklas Elmehed, a renowned freelance artist responsible for the Nobel Laureate portraits. It delves into the challenges and opportunities presented by NFTs, touching upon topics such as data privacy, generative AI, and the changing nature of visual communication. Pedagogical Objective: The case aims to help learners understand the impact of NFTs on the art world, the cognitive theory of visual communication, and the influence of generative AI. It prompts critical thinking about the future of digital art, personal branding, and strategic choices for artists in the digital era. Case Positioning and Setting: This case is suitable for undergraduate and graduate courses in art, digital marketing, and entrepreneurship. It can be used to facilitate discussions on NFT adoption, the intersection of technology and art, and the implications for artists and collectors. The case protagonist is based in Stockholm, Sweden and the timeline is from 1997 to 2023.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":"60 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136349335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-07DOI: 10.1177/20438869231213989
Arif Perdana, Pearpilai Jutasompakorn, Charles Carroll, Jawn Lim
While technological advancements have reshaped numerous industries, the human factor remains paramount, providing unmatched advisory expertise. A central element of the storyline in this paper is the company Precursor Assurance. This local Singaporean accounting firm exemplifies how technological advancements, and the involvement of humans are seamlessly integrated. With KG Tan as its leader, the company promotes a work environment that values transparency, respect, and trust while emphasising grit and flexibility. The case depicts a scenario wherein technology amplifies human potentials in accounting rather than supplanting them.
{"title":"The human touch in a digital era: Culture, technology and capabilities at precursor assurance","authors":"Arif Perdana, Pearpilai Jutasompakorn, Charles Carroll, Jawn Lim","doi":"10.1177/20438869231213989","DOIUrl":"https://doi.org/10.1177/20438869231213989","url":null,"abstract":"While technological advancements have reshaped numerous industries, the human factor remains paramount, providing unmatched advisory expertise. A central element of the storyline in this paper is the company Precursor Assurance. This local Singaporean accounting firm exemplifies how technological advancements, and the involvement of humans are seamlessly integrated. With KG Tan as its leader, the company promotes a work environment that values transparency, respect, and trust while emphasising grit and flexibility. The case depicts a scenario wherein technology amplifies human potentials in accounting rather than supplanting them.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":"57 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135539714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1177/20438869231212216
M Dominic Jayakumar, B Aiswarya, Selvi Jenifer Arokia
Ubiquitous emergent technologies including social media (SM) dramatically impact human lives: the way we live, learn, communicate and do our business. Despite its darker side, people make use of social media’s transformative potential to advance socio-economic-political narratives and for catalysing public engagement for social causes. This case study illustrates how a group of women social entrepreneurs in Food For Chennai (FFC), India, innovatively used social media, mobilized more than 250 volunteers, and saved more than 40,000 COVID-19 patients in a month through efficient and virtual operation. Data were collected via telephonic interviews using semi-structured questionnaires with founders and 20 other volunteers. While the findings can demonstrate that social media can serve as a catalyst for social change, especially in times of crisis, they may not be generalizable. Future researchers could employ a comparative, quantitative approach for broader validation.
包括社交媒体(SM)在内的无处不在的新兴技术极大地影响了人类的生活:我们的生活、学习、交流和做生意的方式。尽管有其黑暗的一面，但人们利用社交媒体的变革潜力来推进社会经济政治叙事，并促进公众参与社会事业。本案例研究展示了印度金奈粮食援助组织(Food For Chennai, FFC)的一群女性社会企业家如何创新地利用社交媒体，动员250多名志愿者，通过高效和虚拟的运作，在一个月内拯救了4万多名COVID-19患者。数据是通过电话采访收集的，采用半结构化的问卷调查方式询问创始人和其他20名志愿者。虽然这些发现可以证明社交媒体可以作为社会变革的催化剂，尤其是在危机时期，但它们可能无法推广。未来的研究人员可以采用比较、定量的方法进行更广泛的验证。
{"title":"Social media: A tool for collective action in food for Chennai, India – A case study","authors":"M Dominic Jayakumar, B Aiswarya, Selvi Jenifer Arokia","doi":"10.1177/20438869231212216","DOIUrl":"https://doi.org/10.1177/20438869231212216","url":null,"abstract":"Ubiquitous emergent technologies including social media (SM) dramatically impact human lives: the way we live, learn, communicate and do our business. Despite its darker side, people make use of social media’s transformative potential to advance socio-economic-political narratives and for catalysing public engagement for social causes. This case study illustrates how a group of women social entrepreneurs in Food For Chennai (FFC), India, innovatively used social media, mobilized more than 250 volunteers, and saved more than 40,000 COVID-19 patients in a month through efficient and virtual operation. Data were collected via telephonic interviews using semi-structured questionnaires with founders and 20 other volunteers. While the findings can demonstrate that social media can serve as a catalyst for social change, especially in times of crisis, they may not be generalizable. Future researchers could employ a comparative, quantitative approach for broader validation.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135634755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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