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Novartis Oncology Spain: Agile innovation and the RWE cell 诺华肿瘤西班牙:敏捷创新和RWE细胞
Q2 Social Sciences Pub Date : 2023-06-10 DOI: 10.1177/20438869231165537
J. Busquets, S. Ramírez-Peinado, M. Peiró, Marta Camacho
Healthcare and life science companies are transforming their business models from product development toward precision medicine. Vasant Narasimhan was appointed in 2018 as the new CEO of Novartis—a global pharma company. He champions a multi-faceted strategic intent: 1) transform the company from “selling pills” to investing heavily in discovering of new treatments that combine life sciences and digital technologies. In Spain, José Marcilla, the Director General of Novartis Oncology, pioneered an organizational transformation by developing (1) a cell-based innovation organization and process and (2) a new startup accelerator. This case explores both initiatives and their far-reaching consequences. The “Spanish experiment” helped to develop of digital services that reach the patient in a highly regulated environment. This duo of cases—Novartis Oncology Spain: Agile Innovation and The RWE (real wold evidence) Cell—gives students the opportunity to examine the motivations behind the transformation at Novartis, explore the implementation of its strategic intent, and ask what is the appropriate pace for such a dramatic change. The case is taught as a single class for decision-making regarding which cells and startups are suitable to be continued given the innovation horizons. By walking with students through these innovation horizons, the case enables decisions to be made about whether this pioneering Spanish program should be continued or not.
医疗保健和生命科学公司正在将其商业模式从产品开发转向精准医疗。Vasant Narasimhan于2018年被任命为全球制药公司诺华的新任首席执行官。他支持一个多方面的战略意图:1)将公司从“卖药”转变为大力投资于发现结合生命科学和数字技术的新疗法。在西班牙,诺华肿瘤总干事jos Marcilla率先通过开发(1)基于细胞的创新组织和流程以及(2)新的创业加速器进行了组织转型。本案例探讨了这两项倡议及其深远的影响。“西班牙实验”有助于发展在高度监管的环境中为患者提供的数字服务。这两个案例——诺华西班牙肿瘤:敏捷创新和RWE(真实世界的证据)细胞——让学生有机会研究诺华转型背后的动机,探索其战略意图的实施,并询问这种戏剧性变化的适当步伐。这个案例是作为一个单独的课程来教授的,用于决定哪些细胞和创业公司适合在创新视野下继续发展。通过与学生们一起走过这些创新的视野,这个案例可以让学生们决定这个开创性的西班牙语项目是否应该继续下去。
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引用次数: 0
Digital marketing in West Bengal tourism – A case study 西孟加拉邦旅游业的数字营销——一个案例研究
Q2 Social Sciences Pub Date : 2023-06-10 DOI: 10.1177/20438869231181149
A. Raja
‘Ignoring online marketing is like opening a business but not telling anyone’. The role of digital marketing is quite essential in the business world today. Raja, a consultant for DSMM agency, is given a task to assess and audit the digital handles of the website of WBTDCL, a government agency that promotes tourism and travel in West Bengal, an eastern state of India. This case study describes the tourism background, scenario, prominent destinations of West Bengal, expectations of the client, findings of the professional team and provokes the reader on how to create a web persona for the target audience, to chart out a customer journey map, to identify the top travel and tourism influencers and to develop an online customer experience pyramid.
“忽视网络营销就像开了一家公司却不告诉任何人。”数字营销在当今的商业世界中扮演着至关重要的角色。Raja是DSMM机构的顾问,他的任务是评估和审计WBTDCL网站的数字处理,WBTDCL是一个促进印度东部西孟加拉邦旅游业和旅行的政府机构。本案例研究描述了西孟加拉邦的旅游背景、场景、主要目的地、客户的期望、专业团队的发现,并激发读者如何为目标受众创建网络角色,绘制客户旅程地图,识别顶级旅游和旅游影响者,并开发在线客户体验金字塔。
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引用次数: 0
Innovating the digital product development toolchain with digital twins at Helbling Technik AG 在Helbling Technik AG通过数字双胞胎创新数字产品开发工具链
Q2 Social Sciences Pub Date : 2023-06-08 DOI: 10.1177/20438869231182450
Kateryna Bettega, Wilhelm Düggelin, J. Ehrenthal, Philipp Ulrich
This teaching case examines how engineering consultants Helbling Technik AG overcame challenges in implementing a digital twin approach to mechatronics product development, saving costs, and reducing time to market. It challenges students to understand digital twins in mechatronic system development and their implications for processes, use cases, and service models. This real-world example is relevant for students and educators interested in the challenges and opportunities of digital twin implementation.
本教学案例考察了工程咨询公司Helbling Technik AG如何克服在机电一体化产品开发中实施数字孪生方法的挑战,从而节省成本,缩短产品上市时间。它要求学生理解机电系统开发中的数字孪生及其对流程、用例和服务模型的影响。这个现实世界的例子与对数字孪生实施的挑战和机遇感兴趣的学生和教育工作者相关。
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引用次数: 1
TheFork by TripAdvisor: A French success story TripAdvisor的TheFork:法国的成功故事
Q2 Social Sciences Pub Date : 2023-06-06 DOI: 10.1177/20438869231179989
S. Juteau
Two-sided platforms are developing and changing the way we work. They often embed an app. This case study aims at understanding the development of a two-sided platform in the restaurant industry to discuss its functioning, the details of its attractive characteristics, the value proposition for each side, and multiple network effects. The case deepens the reflection of the transition from a value chain to an ecosystem through the two-sided platform. A review of the exploitation of data and their valorization is included. This case will be particularly useful for post-graduate or MBA students in courses on platforms, ecosystems, innovative business models, and/or data exploitation.
双边平台正在发展和改变我们的工作方式。他们经常嵌入一个应用程序。本案例研究旨在了解双边平台在餐饮业的发展,讨论其功能,其吸引人的特征的细节,双方的价值主张,以及多重网络效应。案例通过双边平台加深了对价值链向生态系统转型的反思。包括对数据的利用及其增值的回顾。这个案例对于学习平台、生态系统、创新商业模式和/或数据利用课程的研究生或MBA学生特别有用。
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引用次数: 0
A sustainable solution for the hospitality industry: The QR code menus 酒店业的可持续解决方案:二维码菜单
Q2 Social Sciences Pub Date : 2023-06-02 DOI: 10.1177/20438869231181599
S. Ozturkcan, O. Ki̇tapci
This case presents a study of how QR code menus have emerged as a popular and sustainable solution for the hospitality industry in the wake of the COVID-19 pandemic. The case explores the environmental benefits of QR code menus in the restaurant industry by drawing on existing literature and examining how QR code menus can reduce paper waste, lower carbon footprint, and promote sustainable practices. The case also discusses how QR code menus contribute to several United Nations Sustainable Development Goals (SDGs), such as SDG 12 (Responsible Consumption and Production), SDG 13 (Climate Action), and SDG 17 (Partnerships for the Goals). The case concludes that QR code menus offer various benefits for restaurants and customers, such as reducing waste, enhancing customer experience, supporting local and organic food producers, and promoting responsible consumption and production. The case also suggests that QR code menus are not only a digital transformation tool but also a step towards creating a more eco-friendly and resilient restaurant industry.
本案例研究了在2019冠状病毒病大流行之后,二维码菜单如何成为酒店业流行和可持续的解决方案。本案例通过借鉴现有文献,探讨了QR码菜单在餐饮业中的环境效益,并研究了QR码菜单如何减少纸张浪费,降低碳足迹,促进可持续发展。本案例还讨论了二维码菜单如何为若干联合国可持续发展目标(SDG)做出贡献,如可持续发展目标12(负责任的消费和生产)、可持续发展目标13(气候行动)和可持续发展目标17(目标伙伴关系)。该案例的结论是,二维码菜单为餐馆和顾客提供了各种好处,比如减少浪费、增强顾客体验、支持当地和有机食品生产商,以及促进负责任的消费和生产。该案例还表明,二维码菜单不仅是一种数字化转型工具,也是创造一个更环保、更有弹性的餐饮业的一步。
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引用次数: 2
Unified Payment Interface—Taking India to the next generation in payments 统一支付接口——将印度带入支付的新时代
Q2 Social Sciences Pub Date : 2023-05-31 DOI: 10.1177/20438869231178843
Arthi Mc, K. Shanmugam
Unified Payments Interface (UPI) is India’s fastest-growing payment system which makes users mobile as a single platform to send and receive money anytime and anywhere. It is built on top of IMPS, an existing mode used for instant money transfers. UPI is governed by the National Payment Corporation of India (NPCI), which monitors and promotes the UPI payment system. This case study on the payment platform will give detailed information about UPI, its initiatives like UPI123 and “UPI Chalega” and its progress. The case study also expounds on the growth of UPI, the challenges that are prevalent in UPI payments, and the analysis of data published by NPCI on UPI payments.
统一支付接口(UPI)是印度发展最快的支付系统,它使用户作为一个平台随时随地发送和接收资金。它建立在IMPS之上,这是一种用于即时转账的现有模式。UPI由印度国家支付公司(NPCI)管理,该公司负责监督和推广UPI支付系统。这个支付平台的案例研究将详细介绍UPI,它的举措,如UPI123和“UPI Chalega”及其进展。本案例研究还阐述了UPI的发展、UPI支付中普遍存在的挑战,以及NPCI公布的UPI支付数据分析。
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引用次数: 0
Digital transformation towards a sustainable circular economy: Can it be the way forward? 向可持续循环经济的数字化转型:这是前进的方向吗?
Q2 Social Sciences Pub Date : 2023-05-27 DOI: 10.1177/20438869231178036
T. Akarsu
The circular economy became a widely accepted economic model among businesses and policymakers as it aims to maximise resources while reducing waste, and energy usage, and mitigate the impact on climate and the environment. The digitalization and digital transformation of the circular economy make this business model even more sustainable and inclusive by improving resource flow and empowering consumers to make better-informed decisions. This case focuses on how Oddbox—a circular economy enabler company, uses digital transformation to facilitate a food rescue mission and promote sustainable growth. The discussion centres on how digitalization and digital transformation in the circular economy have enabled a more sustainable business model that creates social impact and captures value.
循环经济已成为企业和政策制定者广泛接受的经济模式,因为它旨在最大限度地利用资源,同时减少浪费和能源使用,并减轻对气候和环境的影响。循环经济的数字化和数字化转型通过改善资源流动和赋予消费者更明智的决策能力,使这种商业模式更具可持续性和包容性。本案例主要讲述了oddbox公司是一家循环经济的推动者,如何利用数字化转型来促进食品救援任务并促进可持续增长。讨论的重点是循环经济中的数字化和数字化转型如何实现更可持续的商业模式,从而产生社会影响并获取价值。
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引用次数: 1
Integrating design thinking and agile approaches in analytics development: The case of Aginic 在分析开发中集成设计思维和敏捷方法:Aginic案例
Q2 Social Sciences Pub Date : 2023-05-25 DOI: 10.1177/20438869231178035
Edgar Brea, I. Someh, E. Freya, Brett Thebault, Shazia Sadiq
Drawing on the story of Aginic and its educational analytics platform edPortal, this teaching case study examines how applying agile methods and design thinking to analytics has helped unlock significant value for Aginic, its clients and the education sector overall. It describes key factors driving the successful integration of agile values and design approaches, allowing students to gain a deep understanding on how such integration can facilitate the development of innovative data analytics products.
本教学案例研究以Aginic及其教育分析平台edPortal的故事为背景,探讨了如何将敏捷方法和设计思维应用于分析,从而为Aginic、其客户和整个教育行业释放巨大价值。它描述了驱动敏捷价值和设计方法成功集成的关键因素,让学生深入了解这种集成如何促进创新数据分析产品的开发。
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引用次数: 0
Money in the age of bits and bytes: Technology in reshaping finance 比特和字节时代的货币:重塑金融的技术
Q2 Social Sciences Pub Date : 2023-05-24 DOI: 10.1177/20438869231178845
Madhava Priya Dananjayan, Sridevi Gopakumar, Parthasarathi Narayanasamy
In contemporary times, there has been a growing convergence between the finance and technology sectors. The emergence of FinTech has revolutionized the delivery of financial services and created new opportunities for innovation in the financial sector. The use of artificial intelligence, blockchain, and mobile banking are examples of how technology is reshaping the financial industry. This case explores the emergence of the Indian banking sector’s adoption of technology, starting with computerization in the late 1980’s and its growth through to the present day. Financial services have benefited from technology in the form of streamlined processes, lower costs, happier customers, and easier access to relevant data. In addition, by using technology, risk can be evaluated, superior investments can be made, and customer habits may be comprehended. Conversely, technology presents a set of difficulties such as cybersecurity risks, financial misconduct, prejudiced algorithms, and the marginalization of specific demographics from digital financial amenities. This case brings out the perspective that the future of financial services is expected to be shaped in large part by the effects of technological progress.
在当代,金融和科技部门之间的融合越来越紧密。金融科技的出现彻底改变了金融服务的提供方式,为金融领域的创新创造了新的机遇。人工智能、区块链和移动银行的使用是技术如何重塑金融业的例子。本案例探讨了印度银行业采用技术的兴起,从20世纪80年代末的计算机化开始,一直发展到今天。金融服务已从技术中受益,其形式包括流程简化、成本降低、客户满意度提高以及更容易获取相关数据。此外,通过使用技术,可以评估风险,可以做出更好的投资,并且可以了解客户的习惯。相反,技术带来了一系列困难,如网络安全风险、金融不当行为、有偏见的算法,以及数字金融设施中特定人群的边缘化。这个案例提出了一个观点,即金融服务的未来预计将在很大程度上受到技术进步的影响。
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引用次数: 0
The effect of outsourcing and insourcing on Agile and DevOps 外包和内包对敏捷和DevOps的影响
Q2 Social Sciences Pub Date : 2023-05-24 DOI: 10.1177/20438869231176841
J. Langerman, W. S. Leung
The Chief Information Officer of the Standard Bank Group, Brenda Niehaus, was contemplating her next steps. It is 2014 and she has just been appointed in her role and was burdened with a considerable set of challenges. Standard Bank Group’s IT costs were far above industry benchmarks, delivery was slow, staff was unhappy and there were a couple of large signature projects that were over time and budget by orders of magnitudes. Her predecessor has embarked on a large whole scale outsourcing journey and a decision needs to be made if that will continue. Dawie Olivier, her Head of Build, advocates something different: Agile and DevOps. The dream in this approach is to have many small cross-functional two-pizza teams that work together in close proximity and build software. The code created on a developer’s laptop will then seamlessly deploy to production automatically without the interference of pesky change control boards or some manual intervention. Should she continue with outsourcing or insource and focus on Agile? What she didn’t realise was that her successors will all face a similar situation and that answers will not be ready at hand. Many organisations face a similar dilemma of balancing outsourcing, Agile, DevOps and general constraints around skilled resources. We provide a rich narrative of the choices CIOs face in developing countries around these themes to help students understand the risks and opportunities these different approaches bring.
标准银行集团(Standard Bank Group)的首席信息官布兰达·尼豪斯(Brenda Niehaus)正在考虑她的下一步行动。现在是2014年,她刚刚被任命为她的角色,背负着相当多的挑战。标准银行集团的IT成本远高于行业基准,交付缓慢,员工不满意,有几个大型签名项目超出了时间和预算的数量级。她的前任已经开始了大规模的外包之旅,需要做出决定,是否会继续下去。她的构建主管Dawie Olivier提倡一些不同的东西:敏捷和DevOps。这种方法的梦想是拥有许多小型的跨职能的“两披萨”团队,这些团队紧密地合作并构建软件。然后,在开发人员的笔记本电脑上创建的代码将无缝地自动部署到生产环境中,而不会受到烦人的变更控制委员会或某些人工干预的干扰。她应该继续外包还是内包,专注于敏捷吗?她没有意识到的是,她的继任者都将面临类似的情况,而答案并非现成。许多组织在平衡外包、敏捷、DevOps和围绕熟练资源的一般限制方面面临着类似的困境。我们围绕这些主题提供了发展中国家首席信息官面临的选择的丰富叙述,以帮助学生了解这些不同方法带来的风险和机遇。
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引用次数: 0
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Journal of Information Technology Teaching Cases
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