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Leveraging Competitive Intelligence for Successful Marketing of Academic Library Services 利用竞争情报成功营销高校图书馆服务
Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2020-01-02 DOI: 10.1080/13614533.2019.1632215
J. Iwu-James, Yacob Haliso, Goodluck Ifijeh
Abstract Academic libraries are increasingly becoming affected by intrusive and disruptive technologies, changing user needs, and alternative information providers who offer similar services as the library. The dilemma of academic libraries is evident, based on the declining support from parent institutions and decreasing patronage. In the face of stiff competition, their response has to be rapid in order to preserve their position. Academic librarians cannot effectively prepare for the future or position themselves until they understand the nature of their competitors and what draws the customers to them. To remain relevant, librarians must re-strategize their marketing techniques using competitive intelligence (CI). The article explores practical application of CI principles and strategies to the marketing mix variables of academic libraries. It identifies competitive strategies that could give library marketing a competitive edge. The article also identifies possible challenges in implementing competitive intelligence strategies in marketing for academic libraries and makes recommendations. The article concludes that it is expedient for academic libraries to adopt competitive intelligence to guide their marketing efforts so as to guarantee the survival and continuous growth of academic libraries.
摘要学术图书馆越来越受到侵入性和破坏性技术、不断变化的用户需求以及提供与图书馆类似服务的替代信息提供商的影响。高校图书馆的困境显而易见,这是基于来自上级机构的支持减少和读者减少。面对激烈的竞争,他们必须迅速做出反应才能保住自己的地位。学术图书馆员在了解竞争对手的性质以及吸引客户的原因之前,无法有效地为未来做好准备或定位自己。为了保持相关性,图书馆员必须利用竞争情报(CI)重新制定营销策略。本文探讨了CI原则和策略在高校图书馆营销组合变量中的实际应用。它确定了可以使图书馆营销具有竞争优势的竞争战略。文章还指出了在高校图书馆市场营销中实施竞争情报战略可能面临的挑战,并提出了建议。文章认为,运用竞争情报指导高校图书馆的营销工作,是高校图书馆生存和持续发展的重要保障。
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引用次数: 15
A Question of Space: Surveying Student Usage of LGBTQ Resources in the LGBTQ Student Center Library and the Campus Library 空间问题:调查学生对LGBTQ学生中心图书馆和校园图书馆LGBTQ资源的使用情况
Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2020-01-02 DOI: 10.1080/13614533.2018.1564336
A. Hays
Abstract This article explores how self-identified lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) students use the library located within a culture center on campus serving LGBTQ students, compared to the ways those students use the main campus library. In particular, this study asks how LGBTQ students’ needs of library collections may differ based on where those collections are located. While much has been written about pluralism, diversity, and multiculturalism in the library, there have been strikingly few studies by librarians attempting to work with minority student cultural centers on campus. Through an in-depth survey, this study directly asks LGBTQ students who frequent the LGBTQ Resource Center about their needs and usage habits in each library collection. By learning from the students directly, one can make claims about best practices for outreach, collection development, and information literacy practices specific to LGBTQ students who may have different needs for collections in different spaces.
摘要本文探讨了自我认同的女同性恋、男同性恋、双性恋、跨性别者、酷儿和质疑(LGBTQ)学生如何使用位于校园文化中心内的图书馆,为LGBTQ学生提供服务,并与这些学生使用主校园图书馆的方式进行了比较。特别是,这项研究询问了LGBTQ学生对图书馆藏品的需求如何因藏品所在地而异。虽然关于图书馆的多元化、多样性和多元文化已经写了很多文章,但图书馆员试图与校园内的少数民族学生文化中心合作的研究却少得惊人。通过深入调查,本研究直接询问了经常光顾LGBTQ资源中心的LGBTQ学生在每个图书馆馆藏中的需求和使用习惯。通过直接向学生学习,可以提出针对LGBTQ学生的外联、收集发展和信息素养实践的最佳实践,这些学生可能对不同空间的收集有不同的需求。
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引用次数: 5
Library Staff Learning to Support Learners Learning: Reflections from a Two-Year Professional Development Project 图书馆工作人员学习支持学习者学习:来自两年专业发展项目的思考
Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2020-01-02 DOI: 10.1080/13614533.2019.1681483
M. Delaney, Ann Cleary, P. Cohen, B. Devlin
Abstract In 2016 the National Forum for the Enhancement of Teaching and Learning in Higher Education funded three Irish academic libraries to review, implement and evaluate a new National Professional Development Framework for All Staff who Teach in Higher Education over two years. The Framework situates professional development as a process that starts with the ‘self’ in teaching and learning, but also emphasises communication and dialogue, and can be formal or informal. Its flexible, inclusive design encourages all staff who contribute to student learning to tailor it to their individual and group needs throughout their careers. The present study explains how project participants used reflective practice, action research, communities of practice, seminars and workshops to interrogate and apply the Framework, and reflects on what they learned from their experiences, and how it has influenced library practice in Ireland. Project outcomes include a website hosting reusable learning objects, an open access book evidencing reflection and scholarly communication skills, and insights into the identity of librarians as teachers and the role of personal, professional and organisational values and philosophy in professional development.
摘要2016年,提高高等教育教学水平的国家论坛资助了三家爱尔兰学术图书馆,以审查、实施和评估一项新的面向两年以上高等教育教职员工的国家专业发展框架。该框架将职业发展定位为一个从教学和学习中的“自我”开始的过程,但也强调沟通和对话,可以是正式的,也可以是非正式的。它灵活、包容的设计鼓励所有为学生学习做出贡献的员工在整个职业生涯中根据个人和群体的需求进行定制。本研究解释了项目参与者如何利用反思实践、行动研究、实践社区、研讨会和研讨会来询问和应用该框架,并反思了他们从经验中学到的东西,以及它如何影响爱尔兰的图书馆实践。项目成果包括一个托管可重复使用的学习对象的网站,一本证明反思和学术交流技能的开放式书籍,以及对图书馆员作为教师的身份以及个人、专业和组织价值观和哲学在专业发展中的作用的见解。
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引用次数: 1
Approaches in Information Research 信息研究方法
Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2020-01-02 DOI: 10.1080/13614533.2019.1632216
P. Kankam
Abstract Research approaches are general techniques that researchers follow when conducting a study. Employing research approaches in information research is noted to vary from one researcher to another based on the investigator’s choice as well as the nature of the topic under investigation. The differences in the use of research approaches in information research do not rely on data gathering alone, but also on the practical consequences of the inquiry and the interpretation of the findings. The study looked into the three most major research approaches, qualitative, quantitative, and mixed methods, and discussed how the adoption of these approaches fit into information research. It was found that application of research approaches in information research is beneficial. However, information researchers are advised to be cautious of the weaknesses of the approaches they would adopt for a study.
研究方法是研究人员在进行研究时遵循的一般技术。在信息研究中使用的研究方法根据研究者的选择以及调查主题的性质而有所不同。在信息研究中使用的研究方法的差异不仅依赖于数据收集,而且还依赖于调查的实际结果和对结果的解释。本研究探讨了三种最主要的研究方法,定性、定量和混合方法,并讨论了如何采用这些方法来适应信息研究。研究发现,在信息研究中应用研究方法是有益的。然而,建议信息研究人员对他们将采用的研究方法的弱点保持谨慎。
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引用次数: 5
Adapting Evidence-Based Practices to Improve Library Instruction: Using Customized Tools to Support Peer Mentoring and Observation 采用循证实践改进图书馆教学:使用定制工具支持同行指导和观察
Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2020-01-02 DOI: 10.1080/13614533.2019.1628078
Mary K. Oberlies, K. Buxton, Annie Zeidman-Karpinski
Abstract To improve the quality of our instruction and to contribute to student success, we designed an instructional development program using peer mentoring and observation grounded in evidence-based practices. We identified three methods of peer observation and mentoring to create an innovative progressively in-depth program that helps librarians understand what is happening in the classroom, and works within a community of practice to identify ways to improve the quality of our instruction. These tools, used in higher education, were then customized to work for information literacy instruction: Teaching Squares, the Teaching Practices Inventory - Information Literacy Instruction, and the Classroom Observation Protocol for Information Literacy. The customized tools help librarians identify evidence-based practices, enable them to understand what occurred in their classrooms, and lead to student-focused teaching. This article discusses the development of these tools and initial findings.
摘要为了提高我们的教学质量并为学生的成功做出贡献,我们设计了一个基于循证实践的教学发展计划,使用同伴指导和观察。我们确定了三种同伴观察和指导方法,以创建一个创新的、逐步深入的计划,帮助图书馆员了解课堂上发生的事情,并在实践社区内工作,以确定提高教学质量的方法。这些用于高等教育的工具随后被定制用于信息素养教学:教学广场、教学实践清单-信息素养教学和信息素养课堂观察协议。定制的工具有助于图书馆员识别循证实践,使他们能够了解课堂上发生的事情,并引导以学生为中心的教学。本文讨论了这些工具的发展和初步发现。
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引用次数: 4
A Systematic Review of E-Books in Academic Libraries: Access, Advantages, and Usage 高校图书馆电子图书的系统评价:获取、优势与使用
Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2020-01-02 DOI: 10.1080/13614533.2018.1524390
Barbara A. Blummer, Jeffrey M. Kenton
Abstract This article presents a systematic review of E-book user studies from 2001 to 2017. It focused on qualitative and quantitative studies that examined academic user groups’ attitudes and interactions with E-books. The review aimed to reveal users’ knowledge of the E-book format, their ability to define an E-book, their awareness of E-books’ availabilities from the institutions’ libraries, as well as their appreciation of E-books’ advantages. The authors also considered respondents’ usage of E-books such as the devices that fostered E-book access, internet avenues individuals’ utilized to locate the materials, printing and downloading of E-books, and the time individuals’ spent reading E-books online and the frequency of their access. The literature illustrated the importance of E-books to all members of the academic community for research and coursework. Still, studies pointed to a lack of awareness or familiarity among students, faculty, and staff of their institution’s E-books especially with the format’s features and the various collections owned by the university. To that end, it is especially critical that librarians promote E-books to all potential users.
本文对2001年至2017年的电子书用户研究进行了系统回顾。它侧重于定性和定量研究,研究学术用户群体对电子书的态度和互动。该调查旨在揭示用户对电子书格式的了解程度、他们定义电子书的能力、他们对各机构图书馆可获得电子书的了解程度,以及他们对电子书优势的欣赏程度。作者还考虑了受访者对电子书的使用情况,如促进电子书访问的设备,个人用于查找材料的互联网渠道,电子书的打印和下载,以及个人在线阅读电子书的时间和访问频率。这些文献说明了电子书对学术界所有成员的研究和课程的重要性。然而,研究指出,学生、教师和工作人员对他们学校的电子书缺乏认识或熟悉,尤其是对这种格式的特点和学校拥有的各种藏书。为此,图书馆员向所有潜在用户推广电子书尤为重要。
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引用次数: 21
Institutional Repository Promotion: Current Practices and Opinions in Texas Academia 机构知识库推广:德克萨斯州学术界的当前实践和观点
Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2020-01-02 DOI: 10.1080/13614533.2019.1587483
Soo-yeon Hwang, Susan A. Elkins, Mitchell Hanson, T. Shotwell, Molly Thompson
Abstract Promoting an institutional repository (IR) to both faculty and end-users can be challenging. We surveyed academic libraries with an IR in Texas, and asked both library administrators and IR managers about their efforts to promote and grow their IR in both size and downloads. In addition, we studied the websites of Association of Research Libraries and Texas academic libraries to see how other institutions place links to their IRs on the websites and name them in different ways to draw attention. We probed and discuss findings regarding active marketing to faculty in order to grow the IR size, and passive promotion efforts such as linking on the library website, custom branding to help people find and remember the IR, and so on. We found that most marketing was geared toward faculty, and a minimal amount of active marketing efforts were made to the end-users.
向教师和最终用户推广机构存储库(IR)可能具有挑战性。我们调查了德克萨斯州拥有IR的学术图书馆,并询问了图书馆管理员和IR经理他们在推广和扩大IR规模和下载量方面所做的努力。此外,我们还研究了美国研究图书馆协会(Association of Research Libraries)和德克萨斯州学术图书馆(Texas academic Libraries)的网站,以了解其他机构如何在网站上放置指向其IRs的链接,并以不同的方式命名它们,以吸引人们的注意。我们调查并讨论了对教师进行主动营销以扩大IR规模的发现,以及被动推广工作,如图书馆网站链接,定制品牌以帮助人们找到并记住IR,等等。我们发现,大多数市场营销都是针对教师的,而针对最终用户的积极营销努力却很少。
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引用次数: 7
Engagement With Impact: Enhancing the Student Learning Experience During Year One of a Functional Library Model 有影响力的参与:在功能性图书馆模式的第一年提高学生的学习体验
Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2020-01-02 DOI: 10.1080/13614533.2019.1630450
Tamasine Ashcroft, Lisa Bird, S. Bull, P. Harper, A. James, Catherine Robertson
Abstract In summer 2017, the University of Birmingham reconfigured from a subject librarian model of academic library support to a functional or task-based model, including the creation of a dedicated Engagement Team. Using case studies from the new team, an internal survey of staff across the University alongside a survey of librarians from other institutions, the article highlights the many perspectives on the debate: the Library management impetus for consistency and strategic engagement, academic perspectives on how well the Engagement Team works for them, and views of Library staff. The case studies demonstrate the team’s contribution to the institutional teaching and learning agenda, particularly around academic skills enhancements, creating connections with staff and students, and through improved processes of collection development. This article adds to the relatively small body of literature on the impact and value of a functional model configuration that includes a dedicated Engagement Team.
摘要2017年夏天,伯明翰大学将学术图书馆支持的学科馆员模式重新配置为功能或基于任务的模式,包括创建一个专门的参与团队。这篇文章利用新团队的案例研究、对大学工作人员的内部调查以及对其他机构图书馆员的调查,强调了对这场辩论的许多观点:图书馆管理层对一致性和战略参与的推动、对参与团队为他们工作的学术观点,以及图书馆工作人员的看法。案例研究表明,该团队对机构教学议程的贡献,特别是在提高学术技能、与员工和学生建立联系以及通过改进收集发展过程方面。这篇文章增加了关于功能模型配置的影响和价值的相对较少的文献,其中包括一个专门的参与团队。
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引用次数: 0
Academic Libraries – Changing the Approach: Resilience Building against Disruptive Events and the Contribution to Disaster Risk Reduction Frameworks 大学图书馆——改变方法:抵御破坏性事件的复原力建设和对减少灾害风险框架的贡献
Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2019-12-24 DOI: 10.1080/13614533.2019.1703767
J. Garnett
Abstract Academic libraries have been subjected to disruptive events throughout history. Academic literature primarily provides case study examples of incidents, guidance on developing an emergency management plan or advice on recovering or restoring items, particularly related to Special Collections, which require specific handling expertise. Increasingly, however, academic libraries may require a changed approach to traditional risk management thinking, increasing consideration towards resilience-building measures. In addition, many academic libraries are unaware of how efforts to protect items of cultural or historical significance held in Special Collections, are contributing to international frameworks in disaster risk reduction. This paper will review findings from a literature review, providing examples of disruptive events within academic libraries, and consider how academic libraries may build resilience against disruptive events in order to contribute to international efforts to protect cultural heritage within international disaster risk reduction frameworks.
学术图书馆在历史上一直受到破坏性事件的影响。学术文献主要提供事件的案例研究,制定应急管理计划的指导,或关于恢复或修复物品的建议,特别是与特殊藏品有关的,这需要特定的处理专业知识。然而,越来越多的学术图书馆可能需要改变传统风险管理思维的方法,增加对弹性建设措施的考虑。此外,许多学术图书馆没有意识到,保护特殊馆藏中具有文化或历史意义的物品的努力是如何为减少灾害风险的国际框架做出贡献的。本文将回顾文献综述的发现,提供学术图书馆破坏性事件的例子,并考虑学术图书馆如何建立应对破坏性事件的复原力,以便在国际减灾框架内为保护文化遗产做出贡献。
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引用次数: 4
From Seed to Harvest: Growing the Macdonald Campus Seed Library 从种子到收获:麦克唐纳校园种子图书馆的成长
Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2019-12-18 DOI: 10.1080/13614533.2019.1699838
D. Ingalls
Abstract In 2017, the Macdonald Campus Seed Library was launched at the Macdonald Campus Library of McGill University. This seed library, the first in an academic library in Quebec and the third in Canada, is an unusual, innovative program, and has generated a great deal of interest and enthusiasm from the university community. It has proven to be an effective tool for outreach, offering many opportunities for community engagement and library promotion. This article defines seed libraries and discusses their history and educational significance, and details the process of conceptualizing, creating, and operating a seed library in an academic library.
2017年,麦吉尔大学麦克唐纳校区图书馆启动了麦克唐纳校园种子图书馆。这个种子图书馆是魁北克的第一个学术图书馆,也是加拿大的第三个,是一个不同寻常的创新项目,引起了大学社区的极大兴趣和热情。事实证明,它是一种有效的外联工具,为社区参与和图书馆推广提供了许多机会。本文对种子库进行了界定,讨论了种子库的历史和教育意义,详细介绍了高校图书馆种子库的概念、创建和运作过程。
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引用次数: 2
期刊
New Review of Academic Librarianship
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