Pub Date : 2021-03-24DOI: 10.5771/0042-059X-2021-1-76
H. Bohne
Zusammenfassung: Dieser Beitrag zeigt Erfolgskriterien gemeinsamer Personalund Bildungsprojekte von Hotelunternehmen und Hochschulen mit hotelspezifischen Studienangeboten auf. Beeinflusst durch demografische Entwicklungen und eine veränderte Präferenzordnung gewinnen Markenschärfung und Personalgewinnung an Bedeutung, so dass Kooperationsmodelle ein lösungsorientiertes Instrument darstellen, um auf Marktentwicklungen strategisch-innovativ zu reagieren. Als Referenzmodelle werden sowohl die Typologie-Matrix mit zehn unterschiedlichen Kooperationsmodellen als auch der ASP-Trialog eingesetzt, aus denen sich die drei Erfolgsfaktoren privilegierter Bildungspartnerschaften „Attraktivität“, „Sicherheit“ und „Persönlichkeit“ ableiten lassen. Dadurch können mit intelligenten Kooperationsmodellen nachhaltige wirtschaftliche Vorteile erzeugt werden, so dass Bildung als Markenkern eines attraktiven Arbeitgebers interpretiert wird. Kooperationsfähigkeit und -wille werden dadurch zu einem strategischen Erfolgsfaktor der Hotellerie.
{"title":"Kooperative Bildungsstrukturen zwischen der Hotellerie und der Wissenschaft als Erfolgsmodelle für Arbeitgebermarkenbildung und Mitarbeitergewinnung","authors":"H. Bohne","doi":"10.5771/0042-059X-2021-1-76","DOIUrl":"https://doi.org/10.5771/0042-059X-2021-1-76","url":null,"abstract":"Zusammenfassung: Dieser Beitrag zeigt Erfolgskriterien gemeinsamer Personalund Bildungsprojekte von Hotelunternehmen und Hochschulen mit hotelspezifischen Studienangeboten auf. Beeinflusst durch demografische Entwicklungen und eine veränderte Präferenzordnung gewinnen Markenschärfung und Personalgewinnung an Bedeutung, so dass Kooperationsmodelle ein lösungsorientiertes Instrument darstellen, um auf Marktentwicklungen strategisch-innovativ zu reagieren. Als Referenzmodelle werden sowohl die Typologie-Matrix mit zehn unterschiedlichen Kooperationsmodellen als auch der ASP-Trialog eingesetzt, aus denen sich die drei Erfolgsfaktoren privilegierter Bildungspartnerschaften „Attraktivität“, „Sicherheit“ und „Persönlichkeit“ ableiten lassen. Dadurch können mit intelligenten Kooperationsmodellen nachhaltige wirtschaftliche Vorteile erzeugt werden, so dass Bildung als Markenkern eines attraktiven Arbeitgebers interpretiert wird. Kooperationsfähigkeit und -wille werden dadurch zu einem strategischen Erfolgsfaktor der Hotellerie.","PeriodicalId":41513,"journal":{"name":"Du","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88114805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-24DOI: 10.5771/0042-059X-2021-1-1
T. Bieger, C. Laesser
Tourism is a multidimensional phenomenon that not only represents an important global economic sector, but also influences geographical patterns, social communities, regional economic networks, and political relations. Due to the comprehensive nature and integrative character of the tourism sector, there have always been efforts to analyze this object of investigation based on systemic and cross-disciplinary approaches. One of the main properties of tourism services is the dependence on co-creation, because tourism products consist of various service elements delivered by independent companies and even customers. This special issue features contributions that cover different perspectives on the coordination of the tourism service chain. It also contains articles dealing with important resources with public good character for tourism company networks and destinations such as data and quality of labor markets. Second homes open access to important resources for destinations. The different roles of customers as co-producers, customers, and even investors is a topic covered in the last contribution.
{"title":"Managing Experiential Co-creations in Cooperative Networks – Learnings from Tourism","authors":"T. Bieger, C. Laesser","doi":"10.5771/0042-059X-2021-1-1","DOIUrl":"https://doi.org/10.5771/0042-059X-2021-1-1","url":null,"abstract":"Tourism is a multidimensional phenomenon that not only represents an important global economic sector, but also influences geographical patterns, social communities, regional economic networks, and political relations. Due to the comprehensive nature and integrative character of the tourism sector, there have always been efforts to analyze this object of investigation based on systemic and cross-disciplinary approaches. One of the main properties of tourism services is the dependence on co-creation, because tourism products consist of various service elements delivered by independent companies and even customers. This special issue features contributions that cover different perspectives on the coordination of the tourism service chain. It also contains articles dealing with important resources with public good character for tourism company networks and destinations such as data and quality of labor markets. Second homes open access to important resources for destinations. The different roles of customers as co-producers, customers, and even investors is a topic covered in the last contribution.","PeriodicalId":41513,"journal":{"name":"Du","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74088284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-24DOI: 10.5771/0042-059X-2021-1-11
Stephan Bingemer, Ralf Vogler
The IATA distribution standard NDC and the fulfilment standard One Order could help airlines to facilitate co-creation in the airline industry. This paper sheds light on the pitfalls and hurdles that accompany this process making it an interesting learning case of technology disruption and technology adaption for all industries. Even though an open API structure is urgently needed to realize distributed and decentralized co-creation, a main challenge remains the need to organize the cutover from older systems to the next generation.
{"title":"Evolvement of ICT in Airline Distribution – Perspectives on Co-creation with IATA NDC and One Order","authors":"Stephan Bingemer, Ralf Vogler","doi":"10.5771/0042-059X-2021-1-11","DOIUrl":"https://doi.org/10.5771/0042-059X-2021-1-11","url":null,"abstract":"The IATA distribution standard NDC and the fulfilment standard One Order could help airlines to facilitate co-creation in the airline industry. This paper sheds light on the pitfalls and hurdles that accompany this process making it an interesting learning case of technology disruption and technology adaption for all industries. Even though an open API structure is urgently needed to realize distributed and decentralized co-creation, a main challenge remains the need to organize the cutover from older systems to the next generation.","PeriodicalId":41513,"journal":{"name":"Du","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78790834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-10DOI: 10.5771/0042-059x-2020-4-334
Oliver Roll, P. Loh
Die Digitalisierung führt zu einer Zunahme von digitalen Angeboten, zu einer verbesserten Datenverfügbarkeit und zu neuen Ansätzen im Preismanagement - dieses betrifft vor allem die Verwendung von Daten sowie die Anwendung von Software und künstlicher Intelligenz im Pricing. Dadurch beeinflusst die Digitalisierung die grundsätzlichen Ansatzpunkte, Modelle und Methoden im Preismanagement und erzeugt gleichzeitig neue Möglichkeiten und Chancen. Dieser praxisorientierte Beitrag legt ausgewählte Facetten des Einflusses der Digitalisierung auf das Preismanagement offen und zeigt Handlungschancen und -notwendigkeiten auf. Darauf aufbauend werden relevante Schlussfolgerungen für die Praxis des Preismanagements abgeleitet.
{"title":"Der Einfluss der Digitalisierung auf das Preismanagement – Ansatzpunkte, Modelle und Methoden","authors":"Oliver Roll, P. Loh","doi":"10.5771/0042-059x-2020-4-334","DOIUrl":"https://doi.org/10.5771/0042-059x-2020-4-334","url":null,"abstract":"Die Digitalisierung führt zu einer Zunahme von digitalen Angeboten, zu einer verbesserten Datenverfügbarkeit und zu neuen Ansätzen im Preismanagement - dieses betrifft vor allem die Verwendung von Daten sowie die Anwendung von Software und künstlicher Intelligenz im Pricing. Dadurch beeinflusst die Digitalisierung die grundsätzlichen Ansatzpunkte, Modelle und Methoden im Preismanagement und erzeugt gleichzeitig neue Möglichkeiten und Chancen. Dieser praxisorientierte Beitrag legt ausgewählte Facetten des Einflusses der Digitalisierung auf das Preismanagement offen und zeigt Handlungschancen und -notwendigkeiten auf. Darauf aufbauend werden relevante Schlussfolgerungen für die Praxis des Preismanagements abgeleitet.","PeriodicalId":41513,"journal":{"name":"Du","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80466807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-01DOI: 10.5771/0042-059x-2020-4-384
G. Scheidegger, Marc Linzmajer, T. Rudolph
This research uses a large set of price promotion field data to better understand the application of price discount strategies by Swiss grocery retailers. Taking the prevalence of these strategies in the Swiss grocery retail market as a basis, we use an online experiment that builds on recent developments in technology usage by consumers and investigate the impact of price comparison on store price image. The results show that Swiss grocery retailers have increased their number of discounts offered over the observation period of two years. In addition, store price image significantly improved with the number of discounted products offered. On the other hand, discount depth had no influence on store price image. These effects, however, are dependent on consumers’ price consciousness and their (non-) usage of a price comparison tool. Lastly, theoretical and practical implications are being provided.
{"title":"Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image","authors":"G. Scheidegger, Marc Linzmajer, T. Rudolph","doi":"10.5771/0042-059x-2020-4-384","DOIUrl":"https://doi.org/10.5771/0042-059x-2020-4-384","url":null,"abstract":"This research uses a large set of price promotion field data to better understand the application of price discount strategies by Swiss grocery retailers. Taking the prevalence of these strategies in the Swiss grocery retail market as a basis, we use an online experiment that builds on recent developments in technology usage by consumers and investigate the impact of price comparison on store price image. The results show that Swiss grocery retailers have increased their number of discounts offered over the observation period of two years. In addition, store price image significantly improved with the number of discounted products offered. On the other hand, discount depth had no influence on store price image. These effects, however, are dependent on consumers’ price consciousness and their (non-) usage of a price comparison tool. Lastly, theoretical and practical implications are being provided.","PeriodicalId":41513,"journal":{"name":"Du","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91345522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-27DOI: 10.5771/0042-059x-2020-3-285
Birgit Haberl-Arkhurst, Andrea Sternisko
The pressure on companies from investors and other stakeholders to address climate change keeps increasing. On the one hand companies play a major part in the realisation of climate targets; on the other hand, many face significant climate risks. Hence it becomes a necessity to incorporate climate-related risks in their risk management procedures and their external reporting. However, reporting on climate-related risks and opportunities and especially their impact on financial statements is still in its infancy as companies struggle to follow the TCFD recommendations and define the interrelation between nonfinancial and financial performance. This is revealed by the latest PwC study on climate-related disclosure in Austrian companies’ annual reports. The authors present the results of the study and provide guidance on how to define and incorporate the respective interrelations on climate-related risks and opportunities.
{"title":"Reporting on climate-related risks and opportunities – Status quo and recommendations","authors":"Birgit Haberl-Arkhurst, Andrea Sternisko","doi":"10.5771/0042-059x-2020-3-285","DOIUrl":"https://doi.org/10.5771/0042-059x-2020-3-285","url":null,"abstract":"The pressure on companies from investors and other stakeholders to address climate change keeps increasing. On the one hand companies play a major part in the realisation of climate targets; on the other hand, many face significant climate risks. Hence it becomes a necessity to incorporate climate-related risks in their risk management procedures and their external reporting. However, reporting on climate-related risks and opportunities and especially their impact on financial statements is still in its infancy as companies struggle to follow the TCFD recommendations and define the interrelation between nonfinancial and financial performance. This is revealed by the latest PwC study on climate-related disclosure in Austrian companies’ annual reports. The authors present the results of the study and provide guidance on how to define and incorporate the respective interrelations on climate-related risks and opportunities.","PeriodicalId":41513,"journal":{"name":"Du","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91186687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-24DOI: 10.5771/0042-059x-2020-2-155
Lukas Heidt, Felix Gauger, B. Wagner, Andreas Pfnür
In Zeiten dynamischer Veränderungen von Unternehmensumwelten sowie der digitalen Transformation wächst die Bedeutung von agilem Projektmanagement. Dies verändert auch die Anforderungen an das Change Management und dessen Beitrag zum Projekterfolg. Ziel des Forschungsbeitrages ist es, anhand der Begleitung eines agilen Projektes mithilfe von Interviews der Projektbeteiligten die damit einhergehenden Anpassungsnotwendigkeiten des Change Managements zu identifizieren. Das Change Management muss dabei besonders in den Bereichen des Kommunikationsmanagements und des Stakeholdermanagements sowie durch die Integration in agile Projektmanagement-Methoden angepasst werden. Persönliche Kommunikation, individuelles Stakeholdermanagement und Partizipation sind Anpassungsmöglichkeiten zur Integration des Change Managements in das agile Projektmanagement.
{"title":"Widerstände gegen Agilität: Agiles Change Management als Erfolgsfaktor in Projekten der digitalen Transformation","authors":"Lukas Heidt, Felix Gauger, B. Wagner, Andreas Pfnür","doi":"10.5771/0042-059x-2020-2-155","DOIUrl":"https://doi.org/10.5771/0042-059x-2020-2-155","url":null,"abstract":"In Zeiten dynamischer Veränderungen von Unternehmensumwelten sowie der digitalen Transformation wächst die Bedeutung von agilem Projektmanagement. Dies verändert auch die Anforderungen an das Change Management und dessen Beitrag zum Projekterfolg. Ziel des Forschungsbeitrages ist es, anhand der Begleitung eines agilen Projektes mithilfe von Interviews der Projektbeteiligten die damit einhergehenden Anpassungsnotwendigkeiten des Change Managements zu identifizieren. Das Change Management muss dabei besonders in den Bereichen des Kommunikationsmanagements und des Stakeholdermanagements sowie durch die Integration in agile Projektmanagement-Methoden angepasst werden. Persönliche Kommunikation, individuelles Stakeholdermanagement und Partizipation sind Anpassungsmöglichkeiten zur Integration des Change Managements in das agile Projektmanagement.","PeriodicalId":41513,"journal":{"name":"Du","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84223400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-08DOI: 10.13109/9783666403958.15
{"title":"2 Die erste Generation der Patienten: »Aufklären und bewusst machen!«","authors":"","doi":"10.13109/9783666403958.15","DOIUrl":"https://doi.org/10.13109/9783666403958.15","url":null,"abstract":"","PeriodicalId":41513,"journal":{"name":"Du","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81482116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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