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How Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes 品牌资产和电影喜好如何克服误导性品牌植入对品牌态度的影响
IF 0.5 Q4 MANAGEMENT Pub Date : 2014-05-05 DOI: 10.21002/SEAM.V8I1.3102
A. Afiff, Westi Noria Furi, Denyza Wahyuadi Mertoprawiro
The starting point of this study is the phenomenon termed misleading brand placement, a condition found where the brand placement in a movie depict the brand in a time where the brand has not yet exist, providing the brand an older age. As the brand used in the brand placement is a brand with high brand equity, the combination of older age and high brand equity is suspected to give a higher evaluation of the brand. To test these suspicions, three experiments were conducted to see the influence of consumer knowledge of the misleading brand placement, brand equity and movie liking toward the brand attitude. The results show that when consumers do not have knowledge of the misleading brand placement they are not affected by misleading brand placement; but when they know of the misleading brand placement, brand attitude tend to be still be high when brand equity is high; and finally, when brand equity is high, a positive movie liking can further strengthen brand equity in reducing the negative effect of the misleading brand placement. Normal 0 false false false IN X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}
本研究的出发点是被称为误导性品牌植入的现象,在这种情况下,电影中的品牌植入在品牌还不存在的时候描绘了品牌,给品牌提供了一个更老的时代。由于在品牌植入中使用的品牌是一个具有高品牌资产的品牌,因此年龄较大和高品牌资产的组合可能会给品牌更高的评价。为了验证这些怀疑,我们进行了三个实验来观察消费者对误导性品牌植入、品牌资产和电影喜好的了解对品牌态度的影响。结果表明,当消费者不知道误导性品牌植入时,他们不受误导性品牌植入的影响;但当他们知道误导性的品牌植入时,当品牌资产较高时,品牌态度往往仍然较高;最后,当品牌资产较高时,积极的电影喜好可以进一步增强品牌资产,减少误导性品牌植入的负面影响。正常0 false false false IN X-NONE X-NONE /* Style Definitions */表。mso-style-name:"Table Normal";mso-tstyle-rowband-size: 0;mso-tstyle-colband-size: 0;mso-style-noshow:是的;mso-style-priority: 99;mso-style-qformat:是的;mso-style-parent:“”;Mso-padding-alt:0cm 5.4pt;mso-para-margin: 0厘米;mso-para-margin-bottom: .0001pt;mso-pagination: widow-orphan;字体大小:11.0分;字体类型:“威尔士”、“衬”;mso-ascii-font-family:威尔士;mso-ascii-theme-font: minor-latin;mso-hansi-font-family:威尔士;mso-hansi-theme-font: minor-latin;}
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引用次数: 2
Factors that Influence the Dissemination of Knowledge in Technology Transfer among Malaysian Manufacturing Employees 影响马来西亚制造业员工技术转移知识传播的因素
IF 0.5 Q4 MANAGEMENT Pub Date : 2014-04-01 DOI: 10.21002/SEAM.V8I1.3093
Mughaneswari ap Sahadevan, Mohd Haniff Jedin
The meaning of technology transfer is so wide but mostly involving some form of technology-related exchange. However, in this particular paper, technology transfer is consider as a concept to examine the process of disseminating knowledge and skills that a person owned to another person in order to generate higher productivity with new approach of producing a particular product or service. Although, many researchers have explored the evolution of technology transfer, nonetheless some drivers are yet to be explored in a Malaysian manufacturing industry. This study, therefore attempts to determine the relationship between absorptive capacity, transfer capacity, communication motivation and learning intent and technology transfer performance. A survey methodology was used in a Japanese multinational company based in Klang Valley, Malaysia. A total of 117 questionnaires were received. Results show that absorptive capacity is the most significant to influence technology transfer performance. Normal 0 false false false IN X-NONE X-NONE Key words: Technology transfer, absorptive capacity, Malaysia. Normal 0 false false false IN X-NONE X-NONE
技术转让的含义非常广泛,但主要涉及某种形式的技术交流。然而,在这篇特别的论文中,技术转让被认为是一个概念,以检查一个人拥有的知识和技能传播给另一个人的过程,以便用生产特定产品或服务的新方法产生更高的生产力。尽管许多研究人员已经探索了技术转移的演变,但马来西亚制造业的一些驱动因素尚未被探索。因此,本研究试图确定吸收能力、迁移能力、沟通动机和学习意图与技术迁移绩效之间的关系。在马来西亚巴生谷的一家日本跨国公司中使用了一种调查方法。共收到117份问卷。结果表明,吸收能力对技术转移绩效的影响最为显著。关键词:技术转移,吸收能力,马来西亚。正常0 false false false IN X-NONE X-NONE
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引用次数: 0
The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals 赞助-事件一致性对音乐节赞助的影响
IF 0.5 Q4 MANAGEMENT Pub Date : 2014-04-01 DOI: 10.21002/SEAM.V8I1.3101
Penny Hutabarat, G. Gayatri
Sponsorship is the most essential element in integrated market- ing communication to any kind of enterprise and organization among the types of marketing communication (i.e. public relations, advertising, personal Selling, Sales promotions and Direct Marketing). currently Sponsor- ship is believed as "one of the most powerful media" which is used to con- nect between communication and rela- tion of stakeholders and target markets (Bowdin, allen & McDonnell, 2003 p. 442). Sponsorship is the most popular tool in marketing communication and being more used by many companies (Maxwell & lough, 2009, p.188). The development of event sponsorship as a marketing communication strategy, is more likely caused by the decreased number of audiences for conventional media such as newspaper, magazine, radio and television. In addition, now- adays audiences are more fragmanted so it is harder for marketers to interact effectively with their target markets as they want them to. (Blonde & roozen, 2007; Tseng & lee, 2001).Based on the previous research, spon- sorship has influence and effect on brand image, brand awareness, cor- porate image (Javalgi et.al. 1994; McDonald 1991; farrelly & Quester 1997; Turco 1995; Witcher et al. 1991) as well as adding financial value to brand (cornwell, pruit & ness 2001). Event sponsorship also has influence to an increase of brand equity, con- sumer attitudes towards brand spon- sor and has an effect to the sponsor profitability through the increasing of sales and loyalty (cornwell & Maig- nan, 1998). Sponsorhip effectivity, ac- cording to cornwell, prutt and ness (2001), tend to get more influence from congruency between sponsor and sponsored event. a consumer who per- ceives congruency between sponsor and event has a more positive response including sponsor recognition (Johan & pham, 1999; pham & Johar, 2001), image transfer resulted from an event to a sponsor (gwinner & eaton, 1999), favorability towards a sponsor (Speed & Thompson, 2000) and intention of buying the sponsor's product or ser- vice (rodgers, 2003; De Souza, owen & lings, 2005; Tseng & lee, 2011).The form of sponsorship which grow- ing rapidly is a sponsorship in an area such as sport and arts event (cornwell, 2004). academic literature mostly em- pirically tests an effect of sponsorship in the sport-event area (e.g. cornwell, 2004 ; Martensen, 2008); but few and limited sponsorship research has been done in the arts-event area. o'reilly (2005) has supported that a lack of discussion about brand in market- ing literatures specifically in arts area has created an opportunity for further investigation. hackley & Tiwsakul (2006) also have mentioned that a re- search in music sponsorship event or "entertainment marketing" is still lim- ited.Event sponsorship in arts area, spe- cifically music festival is one of spon- sorship event that is more considered and used as media promotion by many product brands. Sponsorship is a im- portant revenue stream for music festi- v
在各种营销传播(即公共关系、广告、个人销售、促销和直接营销)中,赞助是对任何企业和组织进行整合营销传播的最基本要素。目前,赞助被认为是“最强大的媒介之一”,用于连接利益相关者和目标市场之间的沟通和关系(Bowdin, allen & McDonnell, 2003 p. 442)。赞助是营销传播中最受欢迎的工具,被许多公司更多地使用(Maxwell & lough, 2009, p.188)。赛事赞助作为一种营销传播策略的发展,更有可能是由于报纸、杂志、广播、电视等传统媒体的受众数量减少所致。此外,如今的受众更加分散,因此营销人员很难按照他们的意愿与目标市场进行有效的互动。(Blonde & roozen, 2007;Tseng & lee, 2001)。根据以往的研究,赞助对品牌形象、品牌意识、企业形象有影响和作用(Javalgi等)。1994;麦当劳1991年;farrelly & Quester 1997;阿尔及利亚士兵1995;Witcher et al. 1991)以及增加品牌的财务价值(cornwell, pruit & ness 2001)。赛事赞助还会影响品牌资产的增加,消费者对品牌赞助商的态度,并通过增加销售额和忠诚度来影响赞助商的盈利能力(cornwell & Maig- nan, 1998)。根据cornwell, prutt和ness(2001)的研究,赞助商和赞助活动之间的一致性对赞助有效性的影响更大。如果消费者认为赞助商和活动是一致的,那么他们会有更积极的反应,包括对赞助商的认可(Johan & pham, 1999;pham & Johar, 2001),从事件到赞助商的形象转移(gwinner & eaton, 1999),对赞助商的好感度(Speed & Thompson, 2000)和购买赞助商产品或服务的意愿(rodgers, 2003;De Souza, owen & lings, 2005;Tseng & lee, 2011)。发展迅速的赞助形式是在体育和艺术活动等领域的赞助(cornwell, 2004)。学术文献大多是实证地检验赞助在体育赛事领域的影响(如cornwell, 2004;Martensen, 2008);但在艺术活动领域,关于赞助的研究很少,也很有限。O 'reilly(2005)认为市场营销文献中缺乏关于品牌的讨论,特别是在艺术领域,这为进一步调查创造了机会。hackley & Tiwsakul(2006)也提到对音乐赞助事件或“娱乐营销”的研究仍然有限。艺术领域的活动赞助,尤其是音乐节,是众多产品品牌更重视和利用的媒体推广赞助活动之一。赞助是音乐节的重要收入来源(rowley & Williams, 2008)。此外,从品牌经理的角度来看,音乐节的赞助提供了有针对性的沟通机会,主要是由年轻人组成的相对同质的节日观众(奥克斯,2003)。在消费者心目中,音乐以形象和知识的形式对品牌和产品具有吸引力。音乐节的积极环境是明确的,能够吸引参与其中的品牌。音乐节也提供了环境和条件,品牌可以与消费者创造一种内在的、亲密的、有意义的互动(allen & o'Toole, 2011)。McDan- iel的研究(1999)证明,粉丝对音乐团体或体育联盟的忠诚度会依附于赞助他们最喜欢的音乐活动或体育比赛的品牌,并与品牌有特别的接近性。如前所述,针对音乐活动赞助的研究仍然有限(hack- ley & Tiwsakul, 2006)。…
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引用次数: 18
Households Perceptions on Factors Affecting Resilience towards Natural Disasters in Indonesia 印度尼西亚家庭对影响抵御自然灾害能力的因素的看法
IF 0.5 Q4 MANAGEMENT Pub Date : 2014-04-01 DOI: 10.21002/SEAM.V8I1.3099
V. Viverita, R. Kusumastuti, Z. Husodo, Lenny Suardi, D. Danarsari
Most areas in Indonesia are prone to natural disasters. Learning the lessons from the Aceh Tsunami in 2004, areas with high risks of natural disasters are in the process of preparing themselves for such an unexpected event, by increasing their resilience. The objective of this study is to shed more lights on factors affecting the resilience from two sources namely, existing literatures and the application of disaster management in four disaster-prone areas in Indonesia -Padang, Sleman, Cilacap, and Palu. To enrich our analysis, we collect data from the field to compare the preparedness and to get insights on peoplers perceptions towards the factors of resilience in those areas.We employ IDI and FGD to identify the factors of resilience and the preparedness in the areas investigated. Thereafter, a preliminary survey is conducted to identify peoplers perceptions towards the aspects of resilience in the areas. Results from the survey conducted to 800 households in Padang and Cilacap indicates that from the social aspect, communityrs value cohesiveness is one of important factor affecting their resilience towards natural disaster. In addition, when disaster occurred, they heavily relied on the help of debt or selling some of their assets, as well as used cash in hand as emergency funds. In general, respondents in all sample cities are able to re-start their economic activities as soon as two weeks after the event of disaster. In addition, the survey found that most of respondents were aware that the government has programs to educate people on the disaster mitigation.
印度尼西亚的大部分地区容易发生自然灾害。从2004年亚齐海啸中吸取教训后,自然灾害高风险地区正在为应对这类意外事件做好准备,提高抗灾能力。本研究的目的是通过两个来源,即现有文献和灾害管理在印度尼西亚巴东、Sleman、Cilacap和Palu四个易发地区的应用,来更多地揭示影响恢复力的因素。为了丰富我们的分析,我们从实地收集数据,以比较准备情况,并深入了解人们对这些地区恢复力因素的看法。我们使用IDI和FGD来确定受调查地区的复原力和准备因素。此后,进行了初步调查,以确定人们对该地区复原力方面的看法。对巴东和奇拉恰普800户家庭的调查结果表明,从社会层面来看,社区价值凝聚力是影响其抵御自然灾害能力的重要因素之一。此外,当灾难发生时,他们严重依赖债务或出售部分资产的帮助,并将手中的现金用作应急资金。总的来说,所有样本城市的受访者都能够在灾难发生后两周内重新开始他们的经济活动。此外,调查发现,大多数受访者都知道政府有关于减灾教育的计划。
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引用次数: 9
Relationship Between Organizational Justice Perception and Engagement in Deviant Workplace Behavior 工作偏差行为中组织公平感与敬业度的关系
IF 0.5 Q4 MANAGEMENT Pub Date : 2013-10-07 DOI: 10.21002/SEAM.V5I1.1795
M. Syaebani, Riani Rachmawati Sobri
Deviant workplace behavior is not something unusual and is prevalent in organizational dynamics. It is found in all types of organizations and in all levels of positions. This deviance is costly not only in financial, but also in social and psychological terms. This research aims to reveal whether there is any association between organizational justice perception and engagement in deviant workplace behavior since so many scholars argue that organizational injustice can serve as one of the causes to workplace deviance. Three forms of organizational justice are used in this research; they are: distributive, procedural, and interactional justice. Additionally, two dimensions are used to classify deviant workplace behavior, which are severity and target. Putting these two dimensions into low-high continuum, it helps to develop a typology of deviant workplace behavior into four classifications: production, political, property, and personal aggression. Result findings show us that organizational justice perception play important role in the occurrence of deviant workplace behavior. However, it is not the sole predictor since only one deviant workplace behavior (out of twelve) which correlates significantly with one form of organizational justice.
不正常的工作场所行为并不罕见,在组织动力学中很普遍。它存在于所有类型的组织和所有级别的职位中。这种偏差不仅在经济上,而且在社会和心理上都是昂贵的。由于许多学者认为组织不公正可能是导致工作场所偏差的原因之一,因此本研究旨在揭示组织公正感知与工作场所偏差行为的参与之间是否存在关联。本研究采用了三种形式的组织公平感;它们是:分配正义、程序正义和互动正义。此外,本文还采用严重性和目标性两个维度对职场越轨行为进行分类。将这两个维度置于高低连续体中,有助于将工作场所异常行为的类型学分为四类:生产、政治、财产和个人侵犯。结果表明,组织公平感在员工越轨行为的发生中起着重要作用。然而,这并不是唯一的预测因素,因为只有一种异常的工作场所行为(在12种行为中)与一种形式的组织公正显著相关。
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引用次数: 3
Government Financial Management, Strategy for Preventing Corruption in Indonesia 政府财务管理,印尼预防腐败战略
IF 0.5 Q4 MANAGEMENT Pub Date : 2013-07-10 DOI: 10.21002/seam.v5i1.1793
Haryono Umar
In popular view, the term accountability generally refers to a wide spectrum of public expectations dealing with organizational performance, responsiveness, good governance, and even morality of government and nonprofit organizations. These expectations often include implicit performance criteria – related to obligations and responsibilities – that are subjectively interpreted and sometimes even contradictory. And in this broader conception of accountability, the range of people and institutions to whom public and nonprofit organizations must account include not only higher authorities in the institutional chain of command but also the general public, the news media, peer agencies, donors, and many other stakeholders (Kearns, 1996). Government could build its accountability by implementing good and proper financial management. Financial management is a tool for government to show its performance and accountability to the public. Meanwhile, corruption is the misuse of public office for private gain. As such, it involves the improper and unlawful behavior of public-service officials, both politicians and civil servants, whose positions create opportunities for the diversion of money and assets from government to them and their accomplices (Langseth, 1999). The more corruption, the more far away from good governance, and the less public accountability. According to Klitgaard (1988), power minus accountability is corruption. This paper explains about the influences of implementing government financial management to corruption fighting and good governance in broadly view. Discussion will be derived to find out the understanding of financial management, corruption, and good governance terminology fits for Indonesia environment. The purpose of this paper is to achieve common knowledge that financial management should be implemented by public organization from strategic management for public organization approaches. Besides, reader will find out explanation from both theoretical approach and pragmatical approach as well. Keywords: Corruption, accountability, good governance, performance, financial management
在流行的观点中,问责一词通常指的是公众对组织绩效、反应能力、良好治理甚至政府和非营利组织道德的广泛期望。这些期望通常包括与义务和责任有关的隐性业绩标准,这些标准被主观地解释,有时甚至是相互矛盾的。在这个更广泛的责任概念中,公共和非营利组织必须对其负责的人员和机构的范围不仅包括机构指挥链中的上级当局,还包括普通公众、新闻媒体、同行机构、捐助者和许多其他利益相关者(卡恩斯,1996)。政府可以通过实施良好和适当的财政管理来建立问责制。财务管理是政府向公众展示其政绩和问责制的工具。同时,腐败是滥用公职谋取私利。因此,它涉及公共服务官员的不当和非法行为,包括政治家和公务员,他们的职位为资金和资产从政府转移到他们和他们的同伙创造了机会(Langseth, 1999)。腐败越多,善治就越远,公共问责制就越少。根据Klitgaard(1988),权力减去问责制就是腐败。本文从宏观的角度阐述了实施政府财政管理对反腐败和善政的影响。讨论将衍生出来,找出财务管理,腐败和善治术语适合印尼环境的理解。本文的目的是从公共组织战略管理的角度出发,使公众认识到公共组织应该实施财务管理。此外,读者还可以从理论和语用两个方面找到解释。关键词:腐败、问责、善治、绩效、财务管理
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引用次数: 1
Revisiting the Miles and snow typology strategic path Mediating Business strategy and Resource Configuration for Innovation 重新审视Miles and snow类型的战略路径——以商业战略和资源配置为中介进行创新
IF 0.5 Q4 MANAGEMENT Pub Date : 2013-04-01 DOI: 10.21002/SEAM.V7I1.1524
Yasmina Zubaedah, Avanti Fontana, A. Afiff
This article provides the results of an exploratory study that investigated the effect of Capability Lifecycle Path on attaining effective adaptation through innovation. Based on Miles and Snow (1978), an empirical study was conducted to explore whether performing firms are those that indicate consistency within the strategy, process, structure and Capability Lifecycle Path arrangement. The basic premise of this study is adaptability for sustainability, where firms go through adaptation cycles through Business Model Innovation would perform well when they are able to consistently create value and effectively manage adopted business models, or denoted as Business Model Effectiveness. Using data obtained from seven Indonesian firms in various industries, PLS Analysis was conducted to investigate the relationships between Business Strategy, Firm Resource Configuration, Capability Lifecycle Path and Business Model Effectiveness. Findings indicated that Capability Lifecycle Path, or decisions made on the development of capabilities at the mature stage, is an important part of the series of decisions made during adaptation to ensure performance. Normal 0 false false false IN X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
本文提供了一项探索性研究的结果,探讨了能力生命周期路径对通过创新获得有效适应的影响。基于Miles和Snow(1978)的实证研究,我们探讨了绩效企业是否就是那些在战略、流程、结构和能力生命周期路径安排中表现出一致性的企业。本研究的基本前提是可持续性适应性,当企业能够持续地创造价值并有效地管理所采用的商业模式时,通过商业模式创新经历适应周期的企业将表现良好,或表示为商业模式有效性。利用从印尼7家不同行业的企业获得的数据,进行PLS分析,以调查企业战略,企业资源配置,能力生命周期路径和商业模式有效性之间的关系。研究结果表明,能力生命周期路径,或在成熟阶段对能力发展做出的决策,是在适应过程中为确保绩效而做出的一系列决策的重要组成部分。正常0 false false false IN X-NONE X-NONE /* Style Definitions */表。mso-style-name:"Table Normal";mso-tstyle-rowband-size: 0;mso-tstyle-colband-size: 0;mso-style-noshow:是的;mso-style-priority: 99;mso-style-qformat:是的;mso-style-parent:“”;Mso-padding-alt:0cm 5.4pt;mso-para-margin: 0厘米;mso-para-margin-bottom: .0001pt;mso-pagination: widow-orphan;字体大小:11.0分;字体类型:“Calibri”、“无衬线”;mso-ascii-font-family: Calibri;mso-ascii-theme-font: minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font: minor-fareast;mso-hansi-font-family: Calibri;mso-hansi-theme-font: minor-latin;mso-bidi-font-family:宋体;mso-bidi-theme-font: minor-bidi;}
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引用次数: 6
Analyzing Project Management Maturity Level in Indonesia 分析印尼的项目管理成熟度水平
IF 0.5 Q4 MANAGEMENT Pub Date : 2013-04-01 DOI: 10.21002/SEAM.V7I1.1521
E. Simangunsong, Elisabeth Novira Da Silva
Project management has been generally known and increasingly used by many organizations to gain competitive advantage. In this context, many studies have proposed maturity models to evaluate how project management knowledge has been deployed effectively and efficiently in organization. As a developing country, Indonesia needs many development projects managed by government and private companies in different industries. Here, a study to assess project management maturity level in Indonesian businesses may bring insight about current business practices, which is important to speed up country development and business sustainability.n Adapting the Project Management Maturity Model (ProMMM), a survey instrument has been developed and applied to professionals from Jakarta and surrounding area.n The result of analysis shows that construction and primary industry have a higher maturity level compare to manufacturing and services.n It is to be noted, however, that the level of project management understanding is low across industries.n This indicates that more quality project management training or certification is required to improve overall project management knowledge in Indonesia.
项目管理已经广为人知,并且越来越多地被许多组织用来获得竞争优势。在此背景下,许多研究提出了成熟度模型来评估项目管理知识如何在组织中有效和高效地部署。作为一个发展中国家,印尼需要许多由不同行业的政府和私营公司管理的开发项目。在这里,一项评估印尼企业项目管理成熟度水平的研究可能会带来有关当前商业实践的见解,这对加快国家发展和商业可持续性非常重要。n采用项目管理成熟度模型(ProMMM),开发了一种调查工具,并应用于雅加达及周边地区的专业人员。n分析结果表明,建筑业和第一产业的成熟度水平高于制造业和服务业。n然而,值得注意的是,各个行业对项目管理的理解水平都很低。n这表明印度尼西亚需要更多高质量的项目管理培训或认证来提高整体项目管理知识。
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引用次数: 9
Repositioning Strategy for Malaysian Companies Internationalization 马来西亚企业国际化的再定位战略
IF 0.5 Q4 MANAGEMENT Pub Date : 2013-04-01 DOI: 10.21002/SEAM.V7I1.1523
Ismi Rajiani, Edna Buyong
1024x768 The rise of the emerging-market countries offers both developing and developed countries a unique opportunity to gain the benefits of a truly international economy. Consequently, it is imperative to advance our knowledge of emerging-market countries MNC emergence and competitiveness including Malaysian firms on how will they position their products strategically? Based on the framework of Porter’s Generic Strategy this paper is composed of price/ volume segments and impacts on product strategy theory. The aim is to identify crucial triggering cues and focus areas for Malaysian companies and measure what role these play in different segments. This study argues that some Malaysian companies will reposition themselves strategically when internationalizing and that they will focus on other factors or triggering cues when doing so not merely adapting the prevalent price leadership strategy. Normal 0 false false false IN X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
新兴市场国家的崛起为发展中国家和发达国家提供了从真正的国际经济中获益的独特机会。因此,有必要提高我们对新兴市场国家跨国公司的崛起和竞争力的认识,包括马来西亚公司将如何战略性地定位他们的产品?本文在波特通用战略的框架下,研究了价格/数量细分及其对产品战略的影响理论。其目的是为马来西亚公司确定关键的触发因素和重点领域,并衡量这些因素在不同领域发挥的作用。本研究认为,一些马来西亚公司在国际化时将重新定位自己的战略,他们将关注其他因素或触发线索,而不仅仅是适应普遍的价格领先战略。正常0 false false false IN X-NONE X-NONE /* Style Definitions */表。mso-style-name:"Table Normal";mso-tstyle-rowband-size: 0;mso-tstyle-colband-size: 0;mso-style-noshow:是的;mso-style-priority: 99;mso-style-qformat:是的;mso-style-parent:“”;Mso-padding-alt:0cm 5.4pt;mso-para-margin: 0厘米;mso-para-margin-bottom: .0001pt;mso-pagination: widow-orphan;字体大小:11.0分;字体类型:“Calibri”、“无衬线”;mso-ascii-font-family: Calibri;mso-ascii-theme-font: minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font: minor-fareast;mso-hansi-font-family: Calibri;mso-hansi-theme-font: minor-latin;mso-bidi-font-family:宋体;mso-bidi-theme-font: minor-bidi;}
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引用次数: 2
Sustainable Growth and Ethics: A Study of Business Ethics in Vietnam between Business Students and Working Adults 可持续增长与伦理:越南商科学生与在职成人的商业伦理研究
IF 0.5 Q4 MANAGEMENT Pub Date : 2013-04-01 DOI: 10.21002/SEAM.V7I1.1525
Lam D. Nguyen, B. Mujtaba, C. N. Tran, Q. Tran
1024x768 Sustainable growth is not only the ultimate goal of business corporations but also the primary target of local governments as well as regional and global economies. One of the cornerstones of sustainable growth is ethics. An ethical organizational culture provides support to achieve sustainable growth. Ethical leaders and employees have great potential for positive influence on decisions and behaviors that lead to sustainability. Ethical behavior, therefore, is expected of everyone in the modern workplace. As a result, companies devote many resources and training programs to make sure their employees live according to the high ethical standards. This study provides an analysis of Vietnamese business students’ level of ethical maturity based on gender, education, work experience, and ethics training. The results of data from 260 business students compared with 704 working adults in Vietnam demonstrate that students have a significantly higher level of ethical maturity. Furthermore, gender and work experience are significant factors in ethical maturity. While more educated respondents and those who had completed an ethics course did have a higher level of ethical maturity, the results were not statistically significant. Analysis of the results along with suggestions and implications are provided. Normal 0 false false false IN X-NONE X-NONE
可持续增长不仅是企业的最终目标,也是地方政府、区域和全球经济的主要目标。道德是可持续增长的基石之一。道德的组织文化为实现可持续发展提供了支持。有道德的领导者和员工对导致可持续发展的决策和行为产生积极影响的潜力很大。因此,道德行为是现代职场中每个人的期望。因此,公司投入了大量的资源和培训项目,以确保他们的员工按照高道德标准生活。本研究以性别、教育程度、工作经验、伦理训练为基础,分析越南商科学生的伦理成熟度。260名商科学生与704名越南在职成人的数据对比结果表明,学生的道德成熟度水平明显更高。此外,性别和工作经验是影响道德成熟度的重要因素。虽然受教育程度较高的受访者和那些完成了道德课程的受访者确实有更高的道德成熟度,但结果在统计上并不显著。对研究结果进行了分析,并提出了建议和启示。正常0 false false false IN X-NONE X-NONE
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引用次数: 15
期刊
South East Asian Journal of Management
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