In recent years, the shared housing rental platform (hereafter, the short-term rental platform), designed to serve the Peer-2-Peer (P2P) market, has flourished and received extensive attention from the business community and academia. However, few studies have focused on the effect of hosts’ personal information on consumer purchase behavior. This article selects the host’s photo as an entry point because of its important position in the site interface and builds a conceptual framework among host photo, reputation, initial trust, and consumer purchase probability based on Face Processing Theory. Three-hundred valid, scenario-based questionnaires were used for hypotheses testing. Results show that photo-based social impression perception and reputation both help consumers form initial trust, which ultimately affects consumer purchase probability ； photo-based perceived social impression has a greater impact on initial trust and purchase probability than does reputation. Results will provide some guidance for the marketing management of sharing platform organizations .
{"title":"THE IMPACTS OF HOST PHOTOS ON CONSUMER PURCHASE PROBABILITY IN P2P SHORT-TERM RENTAL PLATFORM: MEDIATING EFFECT OF INITIAL TRUST","authors":"Hui Wu, J. Chen, Muhittin Cavusoglu, C. Cobanoglu","doi":"10.30519/AHTR.453268","DOIUrl":"https://doi.org/10.30519/AHTR.453268","url":null,"abstract":"In recent years, the shared housing rental platform (hereafter, the short-term rental platform), designed to serve the Peer-2-Peer (P2P) market, has flourished and received extensive attention from the business community and academia. However, few studies have focused on the effect of hosts’ personal information on consumer purchase behavior. This article selects the host’s photo as an entry point because of its important position in the site interface and builds a conceptual framework among host photo, reputation, initial trust, and consumer purchase probability based on Face Processing Theory. Three-hundred valid, scenario-based questionnaires were used for hypotheses testing. Results show that photo-based social impression perception and reputation both help consumers form initial trust, which ultimately affects consumer purchase probability ； photo-based perceived social impression has a greater impact on initial trust and purchase probability than does reputation. Results will provide some guidance for the marketing management of sharing platform organizations .","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"47 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91124194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Crises may influence the most economies differently in the world and cause to diminish their national wealth and rise in unemployment rates. As a developing country, Turkey has been impressed by some economic slumps in the world in different periods. This study aims to investigate the tourism participation of households and estimate the most sensitive household groups after the 2008 financial crisis by employing Heckman two-stage model. It also reveals which household groups change their tourism consumption expenditures more in Turkey. The results show that variations in income elasticity during the crisis are different to household groups. In other words, households with high income level were not significantly affected by the world economic crisis, while households with low income reduced tourism consumption expenditures both in domestic and outbound tourism.
{"title":"DETERMINING TURKISH HOUSEHOLDS’ TOURISM CONSUMPTION EXPENDITURES IN ECONOMIC CRISIS","authors":"H. Gül","doi":"10.30519/AHTR.456904","DOIUrl":"https://doi.org/10.30519/AHTR.456904","url":null,"abstract":"Crises may influence the most economies differently in the world and cause to diminish their national wealth and rise in unemployment rates. As a developing country, Turkey has been impressed by some economic slumps in the world in different periods. This study aims to investigate the tourism participation of households and estimate the most sensitive household groups after the 2008 financial crisis by employing Heckman two-stage model. It also reveals which household groups change their tourism consumption expenditures more in Turkey. The results show that variations in income elasticity during the crisis are different to household groups. In other words, households with high income level were not significantly affected by the world economic crisis, while households with low income reduced tourism consumption expenditures both in domestic and outbound tourism.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"48 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86477434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study explores the tourism-urbanization-CO2 emissions nexus in the top 10 touristic destination over the period 1995-2016. Panel VAR methodology is employed. The findings of bivariate VAR models suggest the urbanization (UP) to have a significant positive response to the tourism receipts per capita (TR) as well as the negative response of the UP to the emissions of CO2. The outcome of trivariate model suggests a significant positive response of UP to its lagged value. However, tourism receipts per capita are found to respond negatively to the urbanization. The significant negative coefficient of -0.032 with UP suggests a negative response of urbanization to CO2 emissions. IRFs (Impulse Response Functions) suggest a negative response of CO2 to TR in the short-run. The impact is not found to be significant in the long-run. Besides that, the results suggest a positive decreasing response of urbanization to emissions of CO2. The results of this paper advocate the great environmental-awareness of citizens in the top 10 tourist destination suggesting that sustainable tourism has no alternative and key decision makers should develop strategies and do necessary steps in order to promote the development of sustainable tourism since the environment-friendly tourism is suggested to be the only acceptable one.
{"title":"THE EMPIRICAL EVIDENCE ON TOURISM-URBANIZATION-CO2 EMISSIONS NEXUS","authors":"Elma Satrovic, Adnan Muslija","doi":"10.30519/AHTR.484287","DOIUrl":"https://doi.org/10.30519/AHTR.484287","url":null,"abstract":"This study explores the tourism-urbanization-CO2 emissions nexus in the top 10 touristic destination over the period 1995-2016. Panel VAR methodology is employed. The findings of bivariate VAR models suggest the urbanization (UP) to have a significant positive response to the tourism receipts per capita (TR) as well as the negative response of the UP to the emissions of CO2. The outcome of trivariate model suggests a significant positive response of UP to its lagged value. However, tourism receipts per capita are found to respond negatively to the urbanization. The significant negative coefficient of -0.032 with UP suggests a negative response of urbanization to CO2 emissions. IRFs (Impulse Response Functions) suggest a negative response of CO2 to TR in the short-run. The impact is not found to be significant in the long-run. Besides that, the results suggest a positive decreasing response of urbanization to emissions of CO2. The results of this paper advocate the great environmental-awareness of citizens in the top 10 tourist destination suggesting that sustainable tourism has no alternative and key decision makers should develop strategies and do necessary steps in order to promote the development of sustainable tourism since the environment-friendly tourism is suggested to be the only acceptable one.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"96 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80471816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Firm survival in tourism cities has long been a topic of discussion, due to particularly the fragile nature of the tourism industry. Crises make tourism cities even more fragile, which makes them an ideal case for studying the effects of crises on firm survival. Antalya, Turkey's leading tourist destination, has suffered from economic and political crises in recent years. This study investigates the factors influencing firm survival in a crisis-ridden tourism city. The results of a time-discrete survival analysis show that firm survival depends on firm-, industry-, and location-specific factors. Business survival declines in times of downturns. The survival rate is higher for smaller and younger firms and lower for corporate firms. There are no differences between foreign owned and domestic firms.
{"title":"Survival of firms in crisis: The case of Antalya tourism city","authors":"K. Türkcan, Hilal Erkuş Öztürk","doi":"10.30519/AHTR.438189","DOIUrl":"https://doi.org/10.30519/AHTR.438189","url":null,"abstract":"Firm survival in tourism cities has long been a topic of discussion, due to particularly the fragile nature of the tourism industry. Crises make tourism cities even more fragile, which makes them an ideal case for studying the effects of crises on firm survival. Antalya, Turkey's leading tourist destination, has suffered from economic and political crises in recent years. This study investigates the factors influencing firm survival in a crisis-ridden tourism city. The results of a time-discrete survival analysis show that firm survival depends on firm-, industry-, and location-specific factors. Business survival declines in times of downturns. The survival rate is higher for smaller and younger firms and lower for corporate firms. There are no differences between foreign owned and domestic firms.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"3 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72825412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this study was to find out the predictors for aesthetic tourism patients´ satisfaction of the American travelers to Tijuana. The information was obtained by applying a survey to a sample of 385 visitors - patients from clinics in the city. Four dimensions were included in the multiple regression analysis. The results obtained show that the two key factors influence satisfaction level: Medical facilities, services and price dimension, and Geographical and cultural proximity dimensions. Theoretical value of this article is in its contribution to the few body of knowledge on factors that influence the aesthetic tourism satisfaction, as well as, the identification of its main characteristics that allow for the understanding of tourist’s behavior in a binational environment. In the same sense, the results allow the owners and managers of clinics in this binational region to develop strategies to attract this market segment.
{"title":"TRIGGERS TO SATISFACTION FOR AMERICAN AESTHETIC TOURISM IN SOUTH OF THE BORDER","authors":"Karen Ramos, Onesimo Cuamea","doi":"10.30519/AHTR.468484","DOIUrl":"https://doi.org/10.30519/AHTR.468484","url":null,"abstract":"The aim of this study was to find out the predictors for aesthetic tourism patients´ satisfaction of the American travelers to Tijuana. The information was obtained by applying a survey to a sample of 385 visitors - patients from clinics in the city. Four dimensions were included in the multiple regression analysis. The results obtained show that the two key factors influence satisfaction level: Medical facilities, services and price dimension, and Geographical and cultural proximity dimensions. Theoretical value of this article is in its contribution to the few body of knowledge on factors that influence the aesthetic tourism satisfaction, as well as, the identification of its main characteristics that allow for the understanding of tourist’s behavior in a binational environment. In the same sense, the results allow the owners and managers of clinics in this binational region to develop strategies to attract this market segment.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"1 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90314758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Over the years, archaeology maturated towards something else than a scientific discipline. Archaeological sites are culturally showed as emerging and recycled tourist attractions (Robb 1998; Bateman 2006; Rowan & Baram 2004; Karlsson & Gustafsson, 2006). At a closer look, tourism is understood as a leisure activity which is enrooted in the needs of relaxing and evasion while archaeology -as a knowledge platform which is based on scientific method- explores the history of ancient cultures. This raises a more than interesting question respecting the commonalities and differences between archaeology and tourism. To some extent, archaeologists find ancient relics and objects which not only belonged to “Others” who have perished but –and what is more important- have no sense beyond the borders of archaeological knowledge. At the same time, tourists visit archaeological ruins which are interpreted according to the social imaginary which was filled by archaeologists
{"title":"An Anthropological insight on the commonalities between Tourism and Archaeology","authors":"M. Korstanje","doi":"10.30519/AHTR.556565","DOIUrl":"https://doi.org/10.30519/AHTR.556565","url":null,"abstract":"Over the years, archaeology maturated towards something else than a scientific discipline. Archaeological sites are culturally showed as emerging and recycled tourist attractions (Robb 1998; Bateman 2006; Rowan & Baram 2004; Karlsson & Gustafsson, 2006). At a closer look, tourism is understood as a leisure activity which is enrooted in the needs of relaxing and evasion while archaeology -as a knowledge platform which is based on scientific method- explores the history of ancient cultures. This raises a more than interesting question respecting the commonalities and differences between archaeology and tourism. To some extent, archaeologists find ancient relics and objects which not only belonged to “Others” who have perished but –and what is more important- have no sense beyond the borders of archaeological knowledge. At the same time, tourists visit archaeological ruins which are interpreted according to the social imaginary which was filled by archaeologists","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"1 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76393169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Our research extends the current recruiting relevant studies by identifying how intrinsic (person-organization ethical fit, P-O ethical fit) and extrinsic factors (pay level and perceived corporate image) influence job choice decision solely and interactively. A 2×2 between-subjects experimental design was conducted with 210 graduating students in Taiwan, and written scenarios were used to simulate a job choice setting. These scenario cases are related to hotels which focus on environmentally relative corporate social responsibility (CSR) activities. The results show a significant difference in job offer acceptance rates among job seekers with diverse P-O ethical fit and the effect of P-O ethical fit on perceived corporate image was partially supported. The following discussion and suggestion will be made to provide ideas for recruiting management and it will also contribute to academic research.
{"title":"THE EFFECTS OF P-O ETHICAL FIT, EXPECTED PAY AND CORPORATE IMAGE ON JOB CHOICE DECISION","authors":"Zhu-ying Wang, Wen-Ching Chang","doi":"10.30519/AHTR.525116","DOIUrl":"https://doi.org/10.30519/AHTR.525116","url":null,"abstract":"Our research extends the current recruiting relevant studies by identifying how intrinsic (person-organization ethical fit, P-O ethical fit) and extrinsic factors (pay level and perceived corporate image) influence job choice decision solely and interactively. A 2×2 between-subjects experimental design was conducted with 210 graduating students in Taiwan, and written scenarios were used to simulate a job choice setting. These scenario cases are related to hotels which focus on environmentally relative corporate social responsibility (CSR) activities. The results show a significant difference in job offer acceptance rates among job seekers with diverse P-O ethical fit and the effect of P-O ethical fit on perceived corporate image was partially supported. The following discussion and suggestion will be made to provide ideas for recruiting management and it will also contribute to academic research.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"81 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79320786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims at identifying the existence of menu design techniques in actual menu cards, and to question whether use of those techniques is intentional. In total, 86 menu cards were collected from restaurants located in Alanya which is a tourist resort in Antalya, Turkey. Both qualitative and quantitative analyses were performed. First, content analysis was utilized to categorize the qualitative data, and second logistic regression was conducted to test the prescribed relations between menu variety and existence of techniques. Findings from qualitative analysis revealed that restaurant operators rarely use menu design techniques intentionally for boosting sales of high-price menu items. Subsequently, the quantitative analysis showed that existence of a technique on the menu card is not predicted by menu variety. This finding confirms the view that use of menu design techniques was unintentional. Theoretical and practical implications of findings were also discussed along with the limitations of current study and recommendations for future research.
{"title":"USE OF MENU DESIGN TECHNIQUES: EVIDENCES FROM MENU CARDS OF RESTAURANTS IN ALANYA","authors":"B. Özdemir, O. Nebioğlu","doi":"10.30519/AHTR.440123","DOIUrl":"https://doi.org/10.30519/AHTR.440123","url":null,"abstract":"This study aims at identifying the existence of menu design techniques in actual menu cards, and to question whether use of those techniques is intentional. In total, 86 menu cards were collected from restaurants located in Alanya which is a tourist resort in Antalya, Turkey. Both qualitative and quantitative analyses were performed. First, content analysis was utilized to categorize the qualitative data, and second logistic regression was conducted to test the prescribed relations between menu variety and existence of techniques. Findings from qualitative analysis revealed that restaurant operators rarely use menu design techniques intentionally for boosting sales of high-price menu items. Subsequently, the quantitative analysis showed that existence of a technique on the menu card is not predicted by menu variety. This finding confirms the view that use of menu design techniques was unintentional. Theoretical and practical implications of findings were also discussed along with the limitations of current study and recommendations for future research.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"42 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2018-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82723627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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