Elsa Rahima, R. S. Hamid, Sofyan Syamsuddin, Muhammad Ikbal
Background: In the realm of entrepreneurship, women's engagement has gained prominence, necessitating an exploration of the multifaceted factors that underpin their motivation and decision-making processes. This study seeks to develop a comprehensive conceptual framework and conduct empirical assessments to elucidate the contributions of self-empowerment, interests, and the role of husbands in shaping women's entrepreneurial motivation and decision-making dynamics. This study aims to examine the relationship between self-empowerment, interest, the role of husbands, motivation, and decision-making as women entrepreneurs. Method: The empirical analysis was conducted using a sample of 150 women entrepreneurs. This study used an online survey for data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. Results: The research results indicate that self-empowerment has a significant positive direct influence on motivation. Interest also has a significant direct positive influence on motivation. Furthermore, the role of husbands has no significant effect on motivation. Finally, motivation also has a significant positive influence on decision-making as an entrepreneur. Conclusion: This study has established a robust conceptual framework and conducted empirical evaluations that shed light on the intricate interplay of self-empowerment, interests, and the role of husbands in influencing women's motivation and decision-making as entrepreneurs. These findings provide valuable insights for policymakers, practitioners, and researchers, emphasizing the importance of tailored strategies to support and empower women in the entrepreneurial domain, ultimately fostering their success and contribution to economic growth.
{"title":"The Role of Self-Empowerment, Interest, and the Role of Husbands of Women's Motivation and Decision-Making as Entrepreneurs: A Conceptual Framework and Empirical Evaluation","authors":"Elsa Rahima, R. S. Hamid, Sofyan Syamsuddin, Muhammad Ikbal","doi":"10.30595/pssh.v15i.931","DOIUrl":"https://doi.org/10.30595/pssh.v15i.931","url":null,"abstract":"Background: In the realm of entrepreneurship, women's engagement has gained prominence, necessitating an exploration of the multifaceted factors that underpin their motivation and decision-making processes. This study seeks to develop a comprehensive conceptual framework and conduct empirical assessments to elucidate the contributions of self-empowerment, interests, and the role of husbands in shaping women's entrepreneurial motivation and decision-making dynamics. This study aims to examine the relationship between self-empowerment, interest, the role of husbands, motivation, and decision-making as women entrepreneurs. Method: The empirical analysis was conducted using a sample of 150 women entrepreneurs. This study used an online survey for data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. Results: The research results indicate that self-empowerment has a significant positive direct influence on motivation. Interest also has a significant direct positive influence on motivation. Furthermore, the role of husbands has no significant effect on motivation. Finally, motivation also has a significant positive influence on decision-making as an entrepreneur. Conclusion: This study has established a robust conceptual framework and conducted empirical evaluations that shed light on the intricate interplay of self-empowerment, interests, and the role of husbands in influencing women's motivation and decision-making as entrepreneurs. These findings provide valuable insights for policymakers, practitioners, and researchers, emphasizing the importance of tailored strategies to support and empower women in the entrepreneurial domain, ultimately fostering their success and contribution to economic growth.","PeriodicalId":426946,"journal":{"name":"Proceedings Series on Social Sciences & Humanities","volume":"25 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Salwa Salsabila Aulia Rahmani, Repita Dewi, Septia Pintanawati, Mira Nurfitriya, A. Fauziyah
The succession process certainly has an important impact on the sustainability of the family business. However, in the process there are several obstacles caused by friction on harmony between family members in a family business. The purpose of this study is to determine the description of family harmony and succession in several family business companies, and to find out how much influence family harmony has on succession in a family business. The object of this research includes three family businesses which are Azka Loundry, Payung Geulis and Kelom Geulis. This research uses a quantitative method with a descriptive verification approach. Quantitative data were obtained using linear regression techniques. The population of this study was 35 people. This study uses a saturated sample where the population size is the same as the sample size. Estimated results in this study indicate that family harmony has a positive influence on family business succession. This research also provides insight into maintaining family harmony to achieve successful succession in the family business.
{"title":"The Effect of Family Harmony on Family Business Succession","authors":"Salwa Salsabila Aulia Rahmani, Repita Dewi, Septia Pintanawati, Mira Nurfitriya, A. Fauziyah","doi":"10.30595/pssh.v15i.937","DOIUrl":"https://doi.org/10.30595/pssh.v15i.937","url":null,"abstract":"The succession process certainly has an important impact on the sustainability of the family business. However, in the process there are several obstacles caused by friction on harmony between family members in a family business. The purpose of this study is to determine the description of family harmony and succession in several family business companies, and to find out how much influence family harmony has on succession in a family business. The object of this research includes three family businesses which are Azka Loundry, Payung Geulis and Kelom Geulis. This research uses a quantitative method with a descriptive verification approach. Quantitative data were obtained using linear regression techniques. The population of this study was 35 people. This study uses a saturated sample where the population size is the same as the sample size. Estimated results in this study indicate that family harmony has a positive influence on family business succession. This research also provides insight into maintaining family harmony to achieve successful succession in the family business.","PeriodicalId":426946,"journal":{"name":"Proceedings Series on Social Sciences & Humanities","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to determine the influence of morale and internal locus of control on the organizational commitment of civil servants at Transportation Department of Pontianak City. This research employs an associative research method. The population in this study consists all civil servants at Transportation Department of Pontianak City. Totaling 62 civil servants working at Transportation Department of Pontianak City. The sampling technique used in this research is total sampling. The data analysis tools used in this study are multiple linear regression analysis, multiple correlation coefficient (R), coefficient of determination (R2), simultaneous test (F test), and partial test (t test). The research results indicate that the multiple linear regression equation model is: Y = 0.995 + 0.418X1 + 0.312X2. The correlation coefficient value shows an R value of 0.581, indicating that morale (X1) and internal locus of control (X2) have a significant correlation with organizational commitment (Y). The coefficient of determination value, denoted as R2, is 0.337, which means that morale and internal locus of control collectively influence organizational commitment by 33.7%, while the remaining 66.3% is influenced by other factors not examined in this study. The simultaneous test results (F-test) indicate a significant influence of both morale and internal locus of control on organizational commitment. The partial test results (t-test) show that there is a significant influence of morale on organizational commitment and a significant influence of internal locus of control on organizational commitment.
{"title":"The Influence of Morale and Internal Locus of Control Toward Organizational Commitment on Civil Servants at Transportation Department of Pontianak City","authors":"Suci Rahmadiah, Devi Yasmin, Irfan Mahdi","doi":"10.30595/pssh.v15i.949","DOIUrl":"https://doi.org/10.30595/pssh.v15i.949","url":null,"abstract":"This research aims to determine the influence of morale and internal locus of control on the organizational commitment of civil servants at Transportation Department of Pontianak City. This research employs an associative research method. The population in this study consists all civil servants at Transportation Department of Pontianak City. Totaling 62 civil servants working at Transportation Department of Pontianak City. The sampling technique used in this research is total sampling. The data analysis tools used in this study are multiple linear regression analysis, multiple correlation coefficient (R), coefficient of determination (R2), simultaneous test (F test), and partial test (t test). The research results indicate that the multiple linear regression equation model is: Y = 0.995 + 0.418X1 + 0.312X2. The correlation coefficient value shows an R value of 0.581, indicating that morale (X1) and internal locus of control (X2) have a significant correlation with organizational commitment (Y). The coefficient of determination value, denoted as R2, is 0.337, which means that morale and internal locus of control collectively influence organizational commitment by 33.7%, while the remaining 66.3% is influenced by other factors not examined in this study. The simultaneous test results (F-test) indicate a significant influence of both morale and internal locus of control on organizational commitment. The partial test results (t-test) show that there is a significant influence of morale on organizational commitment and a significant influence of internal locus of control on organizational commitment.","PeriodicalId":426946,"journal":{"name":"Proceedings Series on Social Sciences & Humanities","volume":"46 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Saryatun Saryatun, Sulis Riptiono, Siti Nur Azizah, Intan Muliana Rhamdhani
Background: This study aims to investigate the effect of destination image, self-congruity, and visitor engagement on memorable tourism experiences. Method: Tourists who visited Borobudur Temple were used as respondents who were taken using convenience techniques, as many as 150 questionnaires were distributed and analysed using multiple linear regression analysis with the SPSS version 28 statistical tool. Results: The results showed that all the hypotheses tested in this study were accepted. Image destinations play the most important role in increasing MTE, next are visitor engagement and self-congruity. The results of this study provide evidence that the tourist experience is an important emotional element for visitors to interact in their tourism activities. The substantial of the destination image, self-congruity, and visitor engagement will further increase the MTE. Conclusion: The antecedents of Memorable Tourism Experiences that exam in this research is an important element for the tourism business so that it can foster memories and memorable experiences for visitors when they carry out tourism activities.
{"title":"How to Increasing Memorable Tourism Experiences at Heritage Destination","authors":"Saryatun Saryatun, Sulis Riptiono, Siti Nur Azizah, Intan Muliana Rhamdhani","doi":"10.30595/pssh.v15i.939","DOIUrl":"https://doi.org/10.30595/pssh.v15i.939","url":null,"abstract":"Background: This study aims to investigate the effect of destination image, self-congruity, and visitor engagement on memorable tourism experiences. Method: Tourists who visited Borobudur Temple were used as respondents who were taken using convenience techniques, as many as 150 questionnaires were distributed and analysed using multiple linear regression analysis with the SPSS version 28 statistical tool. Results: The results showed that all the hypotheses tested in this study were accepted. Image destinations play the most important role in increasing MTE, next are visitor engagement and self-congruity. The results of this study provide evidence that the tourist experience is an important emotional element for visitors to interact in their tourism activities. The substantial of the destination image, self-congruity, and visitor engagement will further increase the MTE. Conclusion: The antecedents of Memorable Tourism Experiences that exam in this research is an important element for the tourism business so that it can foster memories and memorable experiences for visitors when they carry out tourism activities.","PeriodicalId":426946,"journal":{"name":"Proceedings Series on Social Sciences & Humanities","volume":"40 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140503609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Background : The village-owned enterprise ( BUMDes ) "Sepoor Bridge" has been able to provide village revenue from the results of the clean water supply business unit, but has not been able to have a major influence on improving the general welfare of the community. Methods : This study used a descriptive qualitative approach, namely through observation, interviews, and documentation. Results : The Village-Owned Enterprise "Sepoor Bridge" still relies on one business unit and its revenue is still used to add equipment, channel installation tools, and payment for water sources. Conclusion : The Village-Owned Enterprise " Sepoor Bridge " can help the community save on clean water costs and make it easier to get it.
{"title":"The Role of Village-Owned Enterprises in Improving Community Welfare in Gunungtawang Village, Selomerto District","authors":"Romandhon Romandhon, B. Pramuka, Puji Lestari","doi":"10.30595/pssh.v15i.936","DOIUrl":"https://doi.org/10.30595/pssh.v15i.936","url":null,"abstract":"Background : The village-owned enterprise ( BUMDes ) \"Sepoor Bridge\" has been able to provide village revenue from the results of the clean water supply business unit, but has not been able to have a major influence on improving the general welfare of the community. Methods : This study used a descriptive qualitative approach, namely through observation, interviews, and documentation. Results : The Village-Owned Enterprise \"Sepoor Bridge\" still relies on one business unit and its revenue is still used to add equipment, channel installation tools, and payment for water sources. Conclusion : The Village-Owned Enterprise \" Sepoor Bridge \" can help the community save on clean water costs and make it easier to get it.","PeriodicalId":426946,"journal":{"name":"Proceedings Series on Social Sciences & Humanities","volume":"25 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to determine the impact of teacher competencies, academic supervisors, and principal leadership on teacher performance. A quantitative method was used in this study. A questionnaire utilizing a Likert-type of 5 rating scales was used to collect information using the survey method. The study included 125 respondents who were chosen at random from the senior high schools in Regional Education Directorate I&II. Multiple linear regression and the coefficient of determination test (R2) were used to analyze the data. According to the findings, teacher competencies, academic supervision, and principal leadership all have a positive and significant impact on teachers' performance. Leadership is necessary to guide, oversee, and regulate people, property, and challenges affecting the school, as well as to identify appropriate solutions to problems that may appear in order to achieve the desired objectives. The efforts of the vice principals and other senior teachers as supervisors can supplement the endeavors of the principal to ensure the correct execution of plans and accomplish their objectives. Academic supervision assists teachers in identifying and strengthening their weak areas in order to deliver appropriately, as well as improving their skills and performance. Activities like these could add to good working conditions, ethics, and a welcoming environment for teachers and students, as well as increasing teachers' competencies by providing them with thorough knowledge and mastery of their subject area and job in order boost their performance. This study will give insights into the factors that have a significant impact on teachers' performance.
{"title":"The Impact of Teacher Competencies, Academic Supervision, and Principal Leadership on Teacher Performance in the Gambia's Government High Schools","authors":"Kebba Saine, S. Santoso","doi":"10.30595/pssh.v15i.934","DOIUrl":"https://doi.org/10.30595/pssh.v15i.934","url":null,"abstract":"The purpose of this study is to determine the impact of teacher competencies, academic supervisors, and principal leadership on teacher performance. A quantitative method was used in this study. A questionnaire utilizing a Likert-type of 5 rating scales was used to collect information using the survey method. The study included 125 respondents who were chosen at random from the senior high schools in Regional Education Directorate I&II. Multiple linear regression and the coefficient of determination test (R2) were used to analyze the data. According to the findings, teacher competencies, academic supervision, and principal leadership all have a positive and significant impact on teachers' performance. Leadership is necessary to guide, oversee, and regulate people, property, and challenges affecting the school, as well as to identify appropriate solutions to problems that may appear in order to achieve the desired objectives. The efforts of the vice principals and other senior teachers as supervisors can supplement the endeavors of the principal to ensure the correct execution of plans and accomplish their objectives. Academic supervision assists teachers in identifying and strengthening their weak areas in order to deliver appropriately, as well as improving their skills and performance. Activities like these could add to good working conditions, ethics, and a welcoming environment for teachers and students, as well as increasing teachers' competencies by providing them with thorough knowledge and mastery of their subject area and job in order boost their performance. This study will give insights into the factors that have a significant impact on teachers' performance.","PeriodicalId":426946,"journal":{"name":"Proceedings Series on Social Sciences & Humanities","volume":"231 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rise of the Indonesian economy after passing through the Covid-19 pandemic, Madiun city specialty food entrepreneurs have a competitive strategy to achieve customer satisfaction so that customer loyalty is maintained in the long term by improving business quality regularly and periodically.This study aims to analyze the effectiveness of e-service quality and website quality on e-loyalty with e-satisfication as a mediating variable at the Cokro bluder company. The number of respondents in this study were 150 respondents who had experience shopping for bluder Cokro products online. The survey of respondents was conducted online using the google form facility so that the technique used to take samples in this study was purposive sampling technique because it was in accordance with certain considerations based on the objectives of this study. The data that has been obtained from respondents then goes through several test stages using the Smart PLS 3.0 program. Outer model there are several tests carried out such as validity test, reliability test and multicollinearity test while the inner model conducts Godness of Fit (Gof) test and hypothesis testing. The results of the analysis explain that e-service quality has a significant positive effect on e-loyalty, e-service quality has a significant positive effect on e-satisfication, website quality has a significant positive effect on e-loyalty, website quality has a significant positive effect on e-satisfication, e-satisfication also has a significant positive effect on e-loyalty so that e-satisfication successfully mediates the relationship between e-service quality and website quality on e-loyalty.
{"title":"The Effect of E-Service Quality and Website Quality on E-Loyalty with E-Satisfication as an Mediating Variable at the Bluder Cokro Company","authors":"Eka Wawan Febriyanti, Irmawati Irmawati","doi":"10.30595/pssh.v15i.930","DOIUrl":"https://doi.org/10.30595/pssh.v15i.930","url":null,"abstract":"The rise of the Indonesian economy after passing through the Covid-19 pandemic, Madiun city specialty food entrepreneurs have a competitive strategy to achieve customer satisfaction so that customer loyalty is maintained in the long term by improving business quality regularly and periodically.This study aims to analyze the effectiveness of e-service quality and website quality on e-loyalty with e-satisfication as a mediating variable at the Cokro bluder company. The number of respondents in this study were 150 respondents who had experience shopping for bluder Cokro products online. The survey of respondents was conducted online using the google form facility so that the technique used to take samples in this study was purposive sampling technique because it was in accordance with certain considerations based on the objectives of this study. The data that has been obtained from respondents then goes through several test stages using the Smart PLS 3.0 program. Outer model there are several tests carried out such as validity test, reliability test and multicollinearity test while the inner model conducts Godness of Fit (Gof) test and hypothesis testing. The results of the analysis explain that e-service quality has a significant positive effect on e-loyalty, e-service quality has a significant positive effect on e-satisfication, website quality has a significant positive effect on e-loyalty, website quality has a significant positive effect on e-satisfication, e-satisfication also has a significant positive effect on e-loyalty so that e-satisfication successfully mediates the relationship between e-service quality and website quality on e-loyalty.","PeriodicalId":426946,"journal":{"name":"Proceedings Series on Social Sciences & Humanities","volume":"45 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sepriyanto Paberu Balik, Sulaiman Kinder, Puput Silfia Adi Saputra, Muhammad Taufik, Munzir Munzir
Background: The development of coastal communities has benefits that can improve community welfare in the economic aspect. Coastal communities need special attention, especially regarding sustainable programs so that they can be felt for future generations. In particular, the people of the Arar Islands, Sorong Regency, have potential that needs to be developed in order to fulfill the welfare of the community and maintain the stability of the welfare of the local community. The phenomenon that occurs is that using natural resources that are managed sustainably will have a positive economic growth impact on the people of Arar Island. Method: This research uses a qualitative approach, a type of research whose findings are not obtained by statistical procedures or other forms of calculation. A qualitative approach was chosen because it can be used to uncover and understand something behind unknown phenomena. Results: Based on the results of qualitative analysis, it shows that coastal communities in the Arar Islands, Sorong Regency, are mostly categorized as having moderate economic conditions. Thus, the development of this area does not have an impact on changes in the local community's economy. Conclusion: Management of the Mangrove Tourism Area in the Arar Islands, Sorong Regency does not show a positive impact on the economic conditions of the community. This is because the management carried out so far has not been optimal and is temporal in nature and has not been fully supported by the Regency government.
{"title":"Development of Mangrove Ecotourism on the Economic Aspects of Coastal Communities in the Arar Islands, Sorong Regency","authors":"Sepriyanto Paberu Balik, Sulaiman Kinder, Puput Silfia Adi Saputra, Muhammad Taufik, Munzir Munzir","doi":"10.30595/pssh.v15i.950","DOIUrl":"https://doi.org/10.30595/pssh.v15i.950","url":null,"abstract":"Background: The development of coastal communities has benefits that can improve community welfare in the economic aspect. Coastal communities need special attention, especially regarding sustainable programs so that they can be felt for future generations. In particular, the people of the Arar Islands, Sorong Regency, have potential that needs to be developed in order to fulfill the welfare of the community and maintain the stability of the welfare of the local community. The phenomenon that occurs is that using natural resources that are managed sustainably will have a positive economic growth impact on the people of Arar Island. Method: This research uses a qualitative approach, a type of research whose findings are not obtained by statistical procedures or other forms of calculation. A qualitative approach was chosen because it can be used to uncover and understand something behind unknown phenomena. Results: Based on the results of qualitative analysis, it shows that coastal communities in the Arar Islands, Sorong Regency, are mostly categorized as having moderate economic conditions. Thus, the development of this area does not have an impact on changes in the local community's economy. Conclusion: Management of the Mangrove Tourism Area in the Arar Islands, Sorong Regency does not show a positive impact on the economic conditions of the community. This is because the management carried out so far has not been optimal and is temporal in nature and has not been fully supported by the Regency government.","PeriodicalId":426946,"journal":{"name":"Proceedings Series on Social Sciences & Humanities","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research addresses the challenge of maintaining competitiveness and customer satisfaction in fitness centers, during the increasing popularity of fitness activities after the COVID-19 pandemic. With a study case of RPM Body Fitness, this research aims to explore the correlation of Social Media Marketing, Service Quality, Brand Image, and Customer Satisfaction. The number of samples used in this study was 104 using non-probability sampling techniques with purposive sampling methods. In this study, the tool used to analyze is the Structural Equation Model Partial Least Square (SEM-PLS) with the help of SMART PLS 4.0 software. The results of the analysis show that social media marketing has a positive and significant effect on brand image, Social media marketing does not have a positive and significant effect on customer satisfaction, Service quality has a positive and significant effect on brand image, Service quality has a positive and significant effect on customer satisfaction, Brand image has a positive and significant effect on customer satisfaction, Brand image can mediate social media marketing on customer satisfaction, Brand image can mediate service quality on customer satisfaction. RPM Body Fitness has successfully treated its customers with great customer service and optimized its social media to increase brand image and customer satisfaction.
本研究探讨了在 COVID-19 大流行后健身活动日益普及的情况下，健身中心如何保持竞争力和客户满意度所面临的挑战。本研究以 RPM Body Fitness 为研究案例，旨在探讨社交媒体营销、服务质量、品牌形象和客户满意度之间的相关性。本研究采用非概率抽样技术和目的性抽样方法，样本数量为 104 个。本研究使用的分析工具是结构方程模型部分最小二乘法（SEM-PLS），并借助了 SMART PLS 4.0 软件。分析结果表明：社交媒体营销对品牌形象有正向显著影响；社交媒体营销对顾客满意度没有正向显著影响；服务质量对品牌形象有正向显著影响；服务质量对顾客满意度有正向显著影响；品牌形象对顾客满意度有正向显著影响；品牌形象可以调解社交媒体营销对顾客满意度的影响；品牌形象可以调解服务质量对顾客满意度的影响。RPM Body Fitness 成功地为客户提供了优质服务，并优化了社交媒体，从而提高了品牌形象和客户满意度。
{"title":"The Effect of Social Media Marketing and Service Quality on Customer Satisfaction of “Rpm Body Fitness” with Brand Image as an Intervening Variable","authors":"Rahmad Ageng Handoko, K. Kussudyarsana","doi":"10.30595/pssh.v15i.947","DOIUrl":"https://doi.org/10.30595/pssh.v15i.947","url":null,"abstract":"This research addresses the challenge of maintaining competitiveness and customer satisfaction in fitness centers, during the increasing popularity of fitness activities after the COVID-19 pandemic. With a study case of RPM Body Fitness, this research aims to explore the correlation of Social Media Marketing, Service Quality, Brand Image, and Customer Satisfaction. The number of samples used in this study was 104 using non-probability sampling techniques with purposive sampling methods. In this study, the tool used to analyze is the Structural Equation Model Partial Least Square (SEM-PLS) with the help of SMART PLS 4.0 software. The results of the analysis show that social media marketing has a positive and significant effect on brand image, Social media marketing does not have a positive and significant effect on customer satisfaction, Service quality has a positive and significant effect on brand image, Service quality has a positive and significant effect on customer satisfaction, Brand image has a positive and significant effect on customer satisfaction, Brand image can mediate social media marketing on customer satisfaction, Brand image can mediate service quality on customer satisfaction. RPM Body Fitness has successfully treated its customers with great customer service and optimized its social media to increase brand image and customer satisfaction.","PeriodicalId":426946,"journal":{"name":"Proceedings Series on Social Sciences & Humanities","volume":"10 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aldi Akbar Ramadhan, Ibrahim Hasan, Muhamad Delvin Azzahra, Muhamad Rizki Akbar, Mira Nurfitriya, A. Fauziyah
Failure in a family business can result in interpersonal tensions and serious financial problems. Factors such as lack of planning, conflicts of interest and lack of innovation can lead to such failures. The difficulty in maintaining a balance between personal and professional relationships is often a major challenge in family businesses. The purpose of this study is to identify the factors that lead to family business failure, evaluate the associated risks, and explore the recovery actions that can be taken. This research uses a quantitative method with a descriptive verification approach to collect and analyze data. The object of this research is a family business owned by a student family in Tasikmalaya. The results of this study indicate that conflicts of interest and innovation have an effect of 80.5% on the failure of family businesses owned by UPI Tasikmalaya campus students. This proves that if there is a conflict of interest and innovation in the family business that is not immediately resolved properly, the family business will fail.
{"title":"The Effect of Conflict of Interest and Lack of Innovation on Family Business Failure","authors":"Aldi Akbar Ramadhan, Ibrahim Hasan, Muhamad Delvin Azzahra, Muhamad Rizki Akbar, Mira Nurfitriya, A. Fauziyah","doi":"10.30595/pssh.v15i.918","DOIUrl":"https://doi.org/10.30595/pssh.v15i.918","url":null,"abstract":"Failure in a family business can result in interpersonal tensions and serious financial problems. Factors such as lack of planning, conflicts of interest and lack of innovation can lead to such failures. The difficulty in maintaining a balance between personal and professional relationships is often a major challenge in family businesses. The purpose of this study is to identify the factors that lead to family business failure, evaluate the associated risks, and explore the recovery actions that can be taken. This research uses a quantitative method with a descriptive verification approach to collect and analyze data. The object of this research is a family business owned by a student family in Tasikmalaya. The results of this study indicate that conflicts of interest and innovation have an effect of 80.5% on the failure of family businesses owned by UPI Tasikmalaya campus students. This proves that if there is a conflict of interest and innovation in the family business that is not immediately resolved properly, the family business will fail.","PeriodicalId":426946,"journal":{"name":"Proceedings Series on Social Sciences & Humanities","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140504151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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