Pub Date : 2022-04-08DOI: 10.1177/09732586221085882
T. Morgan, O. Uzoagba, Chukwunonso Uzoagba
In this article, we explore and probe the critical visual analysis framework on the ‘challenge’ illustrations of Jide Okonkwo distributed on Facebook in 2019 while considering contents, contexts and communication of the images. Engaging with critical visual analysis is in order to deepen our understanding of its dynamics and potential for visual semiosis. The images are visual data for this analysis, and they are relevant considering their rich visual contents. Using critical visual analysis framework as developed by Jiayu Wang, we explore and interpret these images against the backdrop of their sociocultural and communication foci. The theoretical analysis is substantiated with elements of visual grammar (VG). The article expounds the understanding regarding the theoretical tool as well as the semiosis of the social practices connected with these images.
{"title":"A Critical Visual Analysis and Communication of Jide Okonkwo’s Facebook Challenge Illustration","authors":"T. Morgan, O. Uzoagba, Chukwunonso Uzoagba","doi":"10.1177/09732586221085882","DOIUrl":"https://doi.org/10.1177/09732586221085882","url":null,"abstract":"In this article, we explore and probe the critical visual analysis framework on the ‘challenge’ illustrations of Jide Okonkwo distributed on Facebook in 2019 while considering contents, contexts and communication of the images. Engaging with critical visual analysis is in order to deepen our understanding of its dynamics and potential for visual semiosis. The images are visual data for this analysis, and they are relevant considering their rich visual contents. Using critical visual analysis framework as developed by Jiayu Wang, we explore and interpret these images against the backdrop of their sociocultural and communication foci. The theoretical analysis is substantiated with elements of visual grammar (VG). The article expounds the understanding regarding the theoretical tool as well as the semiosis of the social practices connected with these images.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"319 - 335"},"PeriodicalIF":1.5,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47679619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-04DOI: 10.1177/09732586221084137
A. Soares, J. Pinho, António Alves
The purpose of this study is to contribute to understanding website usage and loyalty and specifically whether the navigation experience varies with the presence of a virtual customer service agent (VCSA) on the website. Two online surveys were carried out with a random sample of 1,000 frequent flyers before and after the inclusion of the VCSA in an airline company website. Results are tested using partial least squares (PLS) structural equation modelling and importance–performance map analysis. Results show that perceived ease of use (PEU), perceived usefulness (PU), perceived visual attractiveness, perceived enjoyment and social presence impact website loyalty. In the website without the VCSA, usability variables (PU and PEU) and perceived visual attractiveness are the strongest antecedents of loyalty, while perceived visual attractiveness and social presence are the strongest predictors in the VCSA setting.
{"title":"Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference?","authors":"A. Soares, J. Pinho, António Alves","doi":"10.1177/09732586221084137","DOIUrl":"https://doi.org/10.1177/09732586221084137","url":null,"abstract":"The purpose of this study is to contribute to understanding website usage and loyalty and specifically whether the navigation experience varies with the presence of a virtual customer service agent (VCSA) on the website. Two online surveys were carried out with a random sample of 1,000 frequent flyers before and after the inclusion of the VCSA in an airline company website. Results are tested using partial least squares (PLS) structural equation modelling and importance–performance map analysis. Results show that perceived ease of use (PEU), perceived usefulness (PU), perceived visual attractiveness, perceived enjoyment and social presence impact website loyalty. In the website without the VCSA, usability variables (PU and PEU) and perceived visual attractiveness are the strongest antecedents of loyalty, while perceived visual attractiveness and social presence are the strongest predictors in the VCSA setting.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46462794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-04DOI: 10.1177/09732586221084378
K. Alakwe, Ngozi Okpara
Extant literature and critical observation indicate that the Niger Delta has grappled with developmental challenges for decades. The underdevelopment has often been referred to as a paradox in relation to the abundant natural resources domiciled in the region. This research is, therefore, initiated to explore the role communication plays in the development of the Niger Delta and most importantly, analyse the way the stakeholders perceive development communication. Leveraging a qualitative, exploratory and phenomenological approach and working with 53 participants drawn from 6 different communities in the Niger Delta, this study utilised focus group discussions and digital ethnography to extract answers to the research questions. Findings reveal a high level of dissonance between the people and the government, attributed to the style and forms of communication, and the apparent lack of participation of the people in developmental plans. The study argues that these result in a negative perception of communication from the government and other developmental agencies while affirming positively the centrality of the participatory model of development communication in the development of the region.
{"title":"Analysis of Stakeholders’ Perception of the Role of Development Communication: Disturbing Tales from the Niger Delta","authors":"K. Alakwe, Ngozi Okpara","doi":"10.1177/09732586221084378","DOIUrl":"https://doi.org/10.1177/09732586221084378","url":null,"abstract":"Extant literature and critical observation indicate that the Niger Delta has grappled with developmental challenges for decades. The underdevelopment has often been referred to as a paradox in relation to the abundant natural resources domiciled in the region. This research is, therefore, initiated to explore the role communication plays in the development of the Niger Delta and most importantly, analyse the way the stakeholders perceive development communication. Leveraging a qualitative, exploratory and phenomenological approach and working with 53 participants drawn from 6 different communities in the Niger Delta, this study utilised focus group discussions and digital ethnography to extract answers to the research questions. Findings reveal a high level of dissonance between the people and the government, attributed to the style and forms of communication, and the apparent lack of participation of the people in developmental plans. The study argues that these result in a negative perception of communication from the government and other developmental agencies while affirming positively the centrality of the participatory model of development communication in the development of the region.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"199 - 215"},"PeriodicalIF":1.5,"publicationDate":"2022-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48042362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-28DOI: 10.1177/09732586221083862
Teresa Pereira, S. Loureiro, E. Sarmento
The current study investigates real-time marketing as one strategy for businesses to take advantage of this social and technologic ecosystem. The challenge of a more social and connected consumer is that they engage on online conversations, trends and things. The goal is to analyse the relationship among co-creation, user-generated content (UGC), brand equity and brand engagement. The proposed model revealed a good fit and proved the antecedent role of co-creation on UGC that, in turn, positively influence brand equity and engagement. This study proves that real-time marketing leads to situations of increased UGC—complementing previous findings—and it addresses the gap in the literature proving that real-time marketing leads to situations of increased brand equity and brand engagement.
{"title":"Achieving Brand Engagement and Brand Equity Through Co-creation Process","authors":"Teresa Pereira, S. Loureiro, E. Sarmento","doi":"10.1177/09732586221083862","DOIUrl":"https://doi.org/10.1177/09732586221083862","url":null,"abstract":"The current study investigates real-time marketing as one strategy for businesses to take advantage of this social and technologic ecosystem. The challenge of a more social and connected consumer is that they engage on online conversations, trends and things. The goal is to analyse the relationship among co-creation, user-generated content (UGC), brand equity and brand engagement. The proposed model revealed a good fit and proved the antecedent role of co-creation on UGC that, in turn, positively influence brand equity and engagement. This study proves that real-time marketing leads to situations of increased UGC—complementing previous findings—and it addresses the gap in the literature proving that real-time marketing leads to situations of increased brand equity and brand engagement.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"303 - 318"},"PeriodicalIF":1.5,"publicationDate":"2022-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65365533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-11DOI: 10.1177/09732586221078524
Andrés Barrios Rubio
Changes experienced by the social environment because of the SARS-CoV-2 established a new roadmap in the news agenda that addresses the radio industry, convergence of sound semiotics with textual and visual elements to explore new narratives, and meet the needs of an audience focused on screen devices. Adaptation of the radio medium to the digital sonosphere of the audience invites to focus the attention of researchers on the transformation of productive routines in the context of the pandemic, and the analysis of the communicative content that is used to capture the attention of the public. This research took as the focus of study the five Colombian generalist stations, with national coverage—Caracol Radio, W Radio, Blu Radio, RCN Radio and La FM–through a mixed methodology; observation of journalistic coverage broadcast on the air, web-radio and digital platforms, a quantitative input that is contrasted with the qualitative analysis of the messages and the approach of the radio agents. Exploration of the investigative corpus warns of the presence of new styles, formats and narratives that bet on the interaction with the listener/user in the smartphone; journalistic work constituted by the principle of topicality and immediacy that is permeated by technological resources in the context offline and online. Technological innovation has imposed new forms of consumption whose logics no longer correspond to the analogue system of production, distribution and consumption of information; the normalisation of connectivity, ubiquity, timelessness and interactivity are values today inherent in the content broadcasted by radio.
{"title":"Transformation of the Colombian Radio in the Informative Sonosphere of the SARS-CoV-2","authors":"Andrés Barrios Rubio","doi":"10.1177/09732586221078524","DOIUrl":"https://doi.org/10.1177/09732586221078524","url":null,"abstract":"Changes experienced by the social environment because of the SARS-CoV-2 established a new roadmap in the news agenda that addresses the radio industry, convergence of sound semiotics with textual and visual elements to explore new narratives, and meet the needs of an audience focused on screen devices. Adaptation of the radio medium to the digital sonosphere of the audience invites to focus the attention of researchers on the transformation of productive routines in the context of the pandemic, and the analysis of the communicative content that is used to capture the attention of the public. This research took as the focus of study the five Colombian generalist stations, with national coverage—Caracol Radio, W Radio, Blu Radio, RCN Radio and La FM–through a mixed methodology; observation of journalistic coverage broadcast on the air, web-radio and digital platforms, a quantitative input that is contrasted with the qualitative analysis of the messages and the approach of the radio agents. Exploration of the investigative corpus warns of the presence of new styles, formats and narratives that bet on the interaction with the listener/user in the smartphone; journalistic work constituted by the principle of topicality and immediacy that is permeated by technological resources in the context offline and online. Technological innovation has imposed new forms of consumption whose logics no longer correspond to the analogue system of production, distribution and consumption of information; the normalisation of connectivity, ubiquity, timelessness and interactivity are values today inherent in the content broadcasted by radio.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"143 3","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138508209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-05DOI: 10.1177/09732586211067840
Sonika Nagpal, G. Gupta
The unprecedented crisis due to the COVID-19 pandemic has resulted in a shift in consumers’ attitude, behaviour and purchasing habits across the globe. While brands make all the efforts to cope up, they also need to devise strategies to survive in the post-crisis situation. It is in the light of this disturbed equilibrium that the present study is undertaken. Using structural equation modeling (SEM)-based analysis of 240 consumer responses, the article analyses the direct influence of pandemic communication and the indirect impact of brand attitude and product category on three specific brand outcomes, viz. image, trust and loyalty. The findings reveal a positive and significant impact of communication during pandemic on all three brand outcomes under investigation. Further, though the results do not divulge the moderating role of brand attitude, they establish the impact of pandemic communication on brand loyalty for non-essential product category. On the basis of the findings, the study yields useful suggestions that can be implemented by brands to hold themselves more strongly in the post-pandemic future.
{"title":"Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category","authors":"Sonika Nagpal, G. Gupta","doi":"10.1177/09732586211067840","DOIUrl":"https://doi.org/10.1177/09732586211067840","url":null,"abstract":"The unprecedented crisis due to the COVID-19 pandemic has resulted in a shift in consumers’ attitude, behaviour and purchasing habits across the globe. While brands make all the efforts to cope up, they also need to devise strategies to survive in the post-crisis situation. It is in the light of this disturbed equilibrium that the present study is undertaken. Using structural equation modeling (SEM)-based analysis of 240 consumer responses, the article analyses the direct influence of pandemic communication and the indirect impact of brand attitude and product category on three specific brand outcomes, viz. image, trust and loyalty. The findings reveal a positive and significant impact of communication during pandemic on all three brand outcomes under investigation. Further, though the results do not divulge the moderating role of brand attitude, they establish the impact of pandemic communication on brand loyalty for non-essential product category. On the basis of the findings, the study yields useful suggestions that can be implemented by brands to hold themselves more strongly in the post-pandemic future.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":" ","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49524037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-19DOI: 10.1177/09732586211060010
Aditi Paul, Saifuddin Ahmed, Karolina Zaluski
This study extends our understanding of the influence of culture on advertising within the novel context of online dating. People around the world have come to depend on online dating services (ODSs) to participate in the dating process. Since the norms and expectations of dating are influenced by a country’s cultural values, we expect ODSs to adapt their advertising messages to be congruent with these values. Using the Pollay–Hofstede framework, we examine the relationship between advertising appeals used by 1,003 ODSs from 51 countries and the cultural dimensions of these countries. Results showed that ODS advertisements appealed to people’s need for relationship, friendship, entertainment, sex, status, design and identity. The use of these appeals was congruent with only the individualism/collectivism and uncertainty avoidance cultural dimensions. Based on these results, we argue that ODS’s overwhelming use of culturally incongruent advertising messages can lead to a global transformation and homogenisation of the dating culture.
{"title":"Does Online Dating Promotion Vary Across Cultures? A Cross-cultural Analysis of Homepage Advertisements of Online Dating Services in 51 Countries","authors":"Aditi Paul, Saifuddin Ahmed, Karolina Zaluski","doi":"10.1177/09732586211060010","DOIUrl":"https://doi.org/10.1177/09732586211060010","url":null,"abstract":"This study extends our understanding of the influence of culture on advertising within the novel context of online dating. People around the world have come to depend on online dating services (ODSs) to participate in the dating process. Since the norms and expectations of dating are influenced by a country’s cultural values, we expect ODSs to adapt their advertising messages to be congruent with these values. Using the Pollay–Hofstede framework, we examine the relationship between advertising appeals used by 1,003 ODSs from 51 countries and the cultural dimensions of these countries. Results showed that ODS advertisements appealed to people’s need for relationship, friendship, entertainment, sex, status, design and identity. The use of these appeals was congruent with only the individualism/collectivism and uncertainty avoidance cultural dimensions. Based on these results, we argue that ODS’s overwhelming use of culturally incongruent advertising messages can lead to a global transformation and homogenisation of the dating culture.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"179 - 198"},"PeriodicalIF":1.5,"publicationDate":"2021-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43505478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-17DOI: 10.1177/09732586211056109
C. Brooks, Brigitte Juanals, J. Minel
This study examined research centre Biosphere 2 (B2) coverage by US newspapers between 1984 (as stories of conception before construction emerged) and 2019 (at the time this research was conducted) in order to uncover news diffusion relative to B2 in public media across historic eras and amid shifts in stakeholders over time. The analysis focussed on how a scientific institution and its innovative activities implied values, impacted the meaning-making of its project, as well as influenced the amount of information shared across sources (i.e., regional, metropole or elite) and media scale (i.e., local, regional, national outlets). This analysis identified nine eras delimited by scientific or organisational events. The findings emerging from this study can inform understandings of media behaviour around other scientific institutions and experiments.
{"title":"Trends in Media Coverage and Information Diffusion Over Time: The Case of the American Earth Systems Research Centre Biosphere 2","authors":"C. Brooks, Brigitte Juanals, J. Minel","doi":"10.1177/09732586211056109","DOIUrl":"https://doi.org/10.1177/09732586211056109","url":null,"abstract":"This study examined research centre Biosphere 2 (B2) coverage by US newspapers between 1984 (as stories of conception before construction emerged) and 2019 (at the time this research was conducted) in order to uncover news diffusion relative to B2 in public media across historic eras and amid shifts in stakeholders over time. The analysis focussed on how a scientific institution and its innovative activities implied values, impacted the meaning-making of its project, as well as influenced the amount of information shared across sources (i.e., regional, metropole or elite) and media scale (i.e., local, regional, national outlets). This analysis identified nine eras delimited by scientific or organisational events. The findings emerging from this study can inform understandings of media behaviour around other scientific institutions and experiments.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"88 - 107"},"PeriodicalIF":1.5,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48812498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-17DOI: 10.1177/09732586211049232
M. Deori, M. Verma, Vinit Kumar
Sentiment analysis is the channel to pick out the text from the social media dataset to inquire about the positive and negative opinions of the statement and its subjective and objectiveness. The purpose of the study is to manifest the sentiment of the text posted in five Hindi news channels, that is, AajTak, ABP News, India TV, NDTV India and Republic Bharat on YouTube are investigated by adopting the Mozdeh software to highlight the sequential temperament of the viewers by evaluating the positive and negative sentiments. The present study is subsequently limited to the data being extracted and evaluated by the software Mozdeh. The sentiments of each Hindi news channel are analysed along with the top word frequencies and displaying the time-series graph. The investigation presents that the channel with maximum average positive average negative sentiment belongs to India TV and the female category was in the peak compared to male altogether but the unidentified gender was the highest. During the time series analysis, the year 2020 was seen to be the most productive year since all the spikes were precisely detected. The audience of these channels turns out to be more attentive towards the political and entertainment news world. The study also highlights the tendency and interest of the common audiences to watch the news which dedicates that people are usually unsatisfied with the content being displayed in the videos and the common concentration is mostly based on the political news.
{"title":"Sentiment Analysis of Users’ Comments on Indian Hindi News Channels Using Mozdeh: An Evaluation Based on YouTube Videos","authors":"M. Deori, M. Verma, Vinit Kumar","doi":"10.1177/09732586211049232","DOIUrl":"https://doi.org/10.1177/09732586211049232","url":null,"abstract":"Sentiment analysis is the channel to pick out the text from the social media dataset to inquire about the positive and negative opinions of the statement and its subjective and objectiveness. The purpose of the study is to manifest the sentiment of the text posted in five Hindi news channels, that is, AajTak, ABP News, India TV, NDTV India and Republic Bharat on YouTube are investigated by adopting the Mozdeh software to highlight the sequential temperament of the viewers by evaluating the positive and negative sentiments. The present study is subsequently limited to the data being extracted and evaluated by the software Mozdeh. The sentiments of each Hindi news channel are analysed along with the top word frequencies and displaying the time-series graph. The investigation presents that the channel with maximum average positive average negative sentiment belongs to India TV and the female category was in the peak compared to male altogether but the unidentified gender was the highest. During the time series analysis, the year 2020 was seen to be the most productive year since all the spikes were precisely detected. The audience of these channels turns out to be more attentive towards the political and entertainment news world. The study also highlights the tendency and interest of the common audiences to watch the news which dedicates that people are usually unsatisfied with the content being displayed in the videos and the common concentration is mostly based on the political news.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"1 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47813919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-08DOI: 10.1177/09732586211048990
Rizwan Ahmad
This study provides an overview of the media’s role in shaping public discourse and belief through framing news stories in a biased perspective and setting an agenda that is in keeping with the interests of the corporate and institutional funders of the media apparatus. Support for such an analysis is provided by a literature review that covers many critical aspects of news framing, agenda setting and cultivation theory, especially with respect to the emergence of a new ‘network society’. The ‘content analysis’ approach is utilised to search for biased content via the use of coders and decoders in some 140 randomly selected sampled links of the ‘Glenn Beck’ show during the two periods of time from 1 January 2010 to 30 June 2010, and from 1 January 2011 to 30 June 2011, each of these periods consisting of 70 samples. The results ultimately show that the programme almost unilaterally provides supportive views of moral conservative values, and slight negative portrayals of Muslims. The programme presents critical views of President Obama and his policies, although the finding in opposing Obama’s policies is not statistically significant. The significance of these findings is discussed within the larger context of media bias and its influence on political reality, as well as public discourse and belief; although the study and hence, the findings suggesting ‘bias’ do not represent the entire media industry representing conservative values.
{"title":"Analysis of Media Bias—Glenn Beck TV Shows: A Content Analysis","authors":"Rizwan Ahmad","doi":"10.1177/09732586211048990","DOIUrl":"https://doi.org/10.1177/09732586211048990","url":null,"abstract":"This study provides an overview of the media’s role in shaping public discourse and belief through framing news stories in a biased perspective and setting an agenda that is in keeping with the interests of the corporate and institutional funders of the media apparatus. Support for such an analysis is provided by a literature review that covers many critical aspects of news framing, agenda setting and cultivation theory, especially with respect to the emergence of a new ‘network society’. The ‘content analysis’ approach is utilised to search for biased content via the use of coders and decoders in some 140 randomly selected sampled links of the ‘Glenn Beck’ show during the two periods of time from 1 January 2010 to 30 June 2010, and from 1 January 2011 to 30 June 2011, each of these periods consisting of 70 samples. The results ultimately show that the programme almost unilaterally provides supportive views of moral conservative values, and slight negative portrayals of Muslims. The programme presents critical views of President Obama and his policies, although the finding in opposing Obama’s policies is not statistically significant. The significance of these findings is discussed within the larger context of media bias and its influence on political reality, as well as public discourse and belief; although the study and hence, the findings suggesting ‘bias’ do not represent the entire media industry representing conservative values.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"67 - 87"},"PeriodicalIF":1.5,"publicationDate":"2021-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45540465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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