首页 > 最新文献

Journal of Creative Communications最新文献

英文 中文
Media During Pandemic Crisis in India: An Analysis of People’s Perception During the First Wave of COVID-19 印度大流行危机中的媒体:第一波疫情期间民众认知分析
IF 1.5 Q2 Social Sciences Pub Date : 2022-04-27 DOI: 10.1177/09732586221090750
Manash P. Goswami, R. Anjali, Adharsh Raj, Hashim Hamza Puthiyakath, Jyoti Thanvi
In April 2021, India was hit by the second wave of COVID-19 (News18, 2021, Second wave of COVID-19 very similar to first wave: Govt cites data to alleviate fear). People realised that the second wa...
2021年4月,印度遭受了第二波COVID-19的袭击(news18,2021,第二波COVID-19与第一波非常相似:政府引用数据来缓解恐惧)。人们意识到第二个是……
{"title":"Media During Pandemic Crisis in India: An Analysis of People’s Perception During the First Wave of COVID-19","authors":"Manash P. Goswami, R. Anjali, Adharsh Raj, Hashim Hamza Puthiyakath, Jyoti Thanvi","doi":"10.1177/09732586221090750","DOIUrl":"https://doi.org/10.1177/09732586221090750","url":null,"abstract":"In April 2021, India was hit by the second wave of COVID-19 (News18, 2021, Second wave of COVID-19 very similar to first wave: Govt cites data to alleviate fear). People realised that the second wa...","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138508140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames 探究广告游戏的有效性:交通工具对广告游戏持续意向的作用
IF 1.5 Q2 Social Sciences Pub Date : 2022-04-27 DOI: 10.1177/09732586221093700
Yunju Kim, Heejun Lee
This study argues that research on advergames needs to better address the relationships between players’ psychological characteristics and their behavioural responses. In this article, we present a theoretical model that explains the antecedents and consequences of players’ transportation experience to have positive advergame outcomes. Our model demonstrates that three key psychological traits (sensation seeking, transportability and perceived interactivity) foster positive attitudes towards the featured brand in an advergame and intention to replay the game. The results also reveal that transportability is the most influential factor than others. Then, we show a mediation effect of transportation in the association between the psychological traits and desired advergame outcomes. Implications for research and practice are discussed.
本研究认为,广告游戏研究需要更好地解决玩家心理特征与其行为反应之间的关系。在这篇文章中,我们提出了一个理论模型来解释玩家的交通体验产生积极广告游戏结果的前因和后果。我们的模型表明,三个关键的心理特征(感觉寻求、可转移性和感知交互性)培养了人们对广告游戏中的特色品牌的积极态度和重玩游戏的意愿。结果还表明,可运输性是最重要的影响因素。然后,我们展示了运输在心理特质与期望广告结果之间的中介作用。讨论了对研究和实践的启示。
{"title":"Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames","authors":"Yunju Kim, Heejun Lee","doi":"10.1177/09732586221093700","DOIUrl":"https://doi.org/10.1177/09732586221093700","url":null,"abstract":"This study argues that research on advergames needs to better address the relationships between players’ psychological characteristics and their behavioural responses. In this article, we present a theoretical model that explains the antecedents and consequences of players’ transportation experience to have positive advergame outcomes. Our model demonstrates that three key psychological traits (sensation seeking, transportability and perceived interactivity) foster positive attitudes towards the featured brand in an advergame and intention to replay the game. The results also reveal that transportability is the most influential factor than others. Then, we show a mediation effect of transportation in the association between the psychological traits and desired advergame outcomes. Implications for research and practice are discussed.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42328263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Introducing Fairy Comments: Gen Z’s Instrument of Online Kudos Trolling 引入童话评论:Z世代的在线口碑工具
IF 1.5 Q2 Social Sciences Pub Date : 2022-04-17 DOI: 10.1177/09732586221090367
Karman Khanna, Priyanka Kataria
Social media platforms have come a long way from being spaces for just informal interactions between friends and family. Today, these platforms provide numerous ways for people to express their ideas, views and opinions. In this article, we look at one such medium of expression that gained widespread popularity on Instagram during the 2020 pandemic. Popularly known as ‘fairy comments’, these are comments with a very typical syntactic structure used on social media platforms. The syntactic structure involves several emoticons in the middle of a sentence rather than the end. The aim is to define what a fairy comment is and understand the characteristics responsible for its popularity among the youth. We conducted in-depth interviews with 17 Gen Z participants who are active users of Instagram and fairy comment makers tractioning high engagement on their comments. Besides, a rhetorical criticism of high engagement comments on posts of an Indian political leader helped develop an anatomy of a fairy comment. Based on the findings, we propose that Gen Z’s inclination for using fairy comments in the online public sphere is contingent on two characteristics intrinsic to the nature of a fairy comment. First, the potential for creative expression that fairy comments provide, and second, the potential of fairy comments to tread on borders of offense but not harm as they steer clear of abuse or suggested violence in the online space. A collateral outcome of making fairy comments is a coalition between the youth on matters of public interest. These characteristics indicate that fairy comments constitute a medium of trolling under the ‘kudos trolling’ category used by the youth as an instrument of expression in the online space.
社交媒体平台已经从仅仅是朋友和家人之间非正式互动的空间发展到现在。如今,这些平台为人们提供了许多表达想法、观点和意见的方式。在这篇文章中,我们来看看2020年疫情期间在Instagram上广受欢迎的一种表达方式。这些评论通常被称为“童话评论”,是社交媒体平台上使用的具有非常典型句法结构的评论。句法结构包括句子中间的几个表情符号,而不是结尾。其目的是定义什么是童话评论,并了解其在年轻人中流行的特点。我们对17名Z世代参与者进行了深入采访,他们是Instagram的活跃用户,也是吸引高参与度评论的仙女评论制作者。此外,对一位印度政治领导人帖子上的高参与度评论的修辞批评有助于形成一种童话般的评论。基于这些发现,我们认为Z世代在网络公共领域使用童话评论的倾向取决于童话评论本质的两个特征。首先,童话评论提供了创造性表达的潜力,其次,童话评论在避开网络空间中的虐待或暗示暴力时,有可能触及冒犯的边界,但不会造成伤害。发表童话评论的附带结果是青年人在公共利益问题上结成联盟。这些特征表明,在年轻人用作网络空间表达工具的“荣誉诽谤”类别下,童话评论构成了一种诽谤媒介。
{"title":"Introducing Fairy Comments: Gen Z’s Instrument of Online Kudos Trolling","authors":"Karman Khanna, Priyanka Kataria","doi":"10.1177/09732586221090367","DOIUrl":"https://doi.org/10.1177/09732586221090367","url":null,"abstract":"Social media platforms have come a long way from being spaces for just informal interactions between friends and family. Today, these platforms provide numerous ways for people to express their ideas, views and opinions. In this article, we look at one such medium of expression that gained widespread popularity on Instagram during the 2020 pandemic. Popularly known as ‘fairy comments’, these are comments with a very typical syntactic structure used on social media platforms. The syntactic structure involves several emoticons in the middle of a sentence rather than the end. The aim is to define what a fairy comment is and understand the characteristics responsible for its popularity among the youth. We conducted in-depth interviews with 17 Gen Z participants who are active users of Instagram and fairy comment makers tractioning high engagement on their comments. Besides, a rhetorical criticism of high engagement comments on posts of an Indian political leader helped develop an anatomy of a fairy comment. Based on the findings, we propose that Gen Z’s inclination for using fairy comments in the online public sphere is contingent on two characteristics intrinsic to the nature of a fairy comment. First, the potential for creative expression that fairy comments provide, and second, the potential of fairy comments to tread on borders of offense but not harm as they steer clear of abuse or suggested violence in the online space. A collateral outcome of making fairy comments is a coalition between the youth on matters of public interest. These characteristics indicate that fairy comments constitute a medium of trolling under the ‘kudos trolling’ category used by the youth as an instrument of expression in the online space.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49572752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India 重新定义数字场所制作:来自印度北阿坎德邦的网络研究
IF 1.5 Q2 Social Sciences Pub Date : 2022-04-17 DOI: 10.1177/09732586221088137
Aanchal Sharma, R. Jaggi
This article aims to contribute towards the theoretical and practical implications of ‘digital placemaking’ in the context of the state of Uttarakhand, India. In this study, we conducted a prolonged netnographic immersion with a popular online community on Facebook and analysed how the members make sense of digital placemaking in the cultural context of Uttarakhand. The data is collected using observations of the digital community and in-depth interviews of the administrators. We draw the theoretical inspirations from the perspective of ‘dialogue’ and ‘participation’ to further re-conceptualise digital placemaking and align its conceptual roots with the discipline of social change communication. Furthermore, using inductive insights, we propose key strategies shaping the process of digital placemaking.
本文旨在探讨印度北阿坎德邦背景下“数字场所制作”的理论和实践意义。在这项研究中,我们对Facebook上一个受欢迎的在线社区进行了长时间的网络沉浸,并分析了成员们如何在北阿坎德邦的文化背景下理解数字场所制作。数据是通过对数字社区的观察和对管理员的深入访谈收集的。我们从“对话”和“参与”的角度汲取了理论灵感,以进一步重新概念化数字场所制作,并将其概念根源与社会变革传播学科相一致。此外,利用归纳见解,我们提出了塑造数字场所制作过程的关键策略。
{"title":"Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India","authors":"Aanchal Sharma, R. Jaggi","doi":"10.1177/09732586221088137","DOIUrl":"https://doi.org/10.1177/09732586221088137","url":null,"abstract":"This article aims to contribute towards the theoretical and practical implications of ‘digital placemaking’ in the context of the state of Uttarakhand, India. In this study, we conducted a prolonged netnographic immersion with a popular online community on Facebook and analysed how the members make sense of digital placemaking in the cultural context of Uttarakhand. The data is collected using observations of the digital community and in-depth interviews of the administrators. We draw the theoretical inspirations from the perspective of ‘dialogue’ and ‘participation’ to further re-conceptualise digital placemaking and align its conceptual roots with the discipline of social change communication. Furthermore, using inductive insights, we propose key strategies shaping the process of digital placemaking.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41295025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Creative Self-efficacy, Political Decision-making, and Offline and Online Political Participation 创造性自我效能、政治决策、线下和线上政治参与
IF 1.5 Q2 Social Sciences Pub Date : 2022-04-17 DOI: 10.1177/09732586221091985
M. Kushin, F. Dalisay, Jinhee Kim, A. Forbes, Clarissa C. David, L. Somera
Creativity plays an important role in politics in both online and offline spaces. Creative forms of political participation have long been tools of disenfranchised groups in their efforts to influence the government. Further, the rise of online creative participatory cultures has afforded new opportunities for civic and political involvement. Creative forms of participatory politics have the potential to facilitate exposure to ideas, foster dialogues, influence agendas and serve as ways to back talk authority. While many avenues for political involvement are creative, the role creativity may play in citizens’ political engagement is not well understood. This study examined the role of creative self-efficacy in political engagement and civic outcomes. Creative self-efficacy represents a belief in one’s ability to produce creative outcomes. A survey of participants living in Australia, South Korea, the Philippines and the USA (USA, Hawaii and Guam) (N = 807) was conducted. Findings suggest that creative self-efficacy was positively associated with political efficacy and scepticism and not associated with apathy. Creative self-efficacy was indirectly associated with offline and online political participation through political efficacy. The implications of these findings are discussed in context of the role creative self-efficacy may play in impacting political outcomes.
无论是在线上还是线下,创造力在政治中都扮演着重要角色。长期以来,创造性的政治参与形式一直是被剥夺权利的群体影响政府的工具。此外,在线创意参与文化的兴起为公民和政治参与提供了新的机会。参与式政治的创造性形式有可能促进思想的接触,促进对话,影响议程,并作为支持权威的方式。虽然政治参与的许多途径都是创造性的,但创造力在公民政治参与中可能发挥的作用还没有得到很好的理解。本研究考察了创造性自我效能感在政治参与和公民结果中的作用。创造性自我效能感代表一种对自己产生创造性结果的能力的信念。对居住在澳大利亚、韩国、菲律宾和美国(美国、夏威夷和关岛)的参与者进行了一项调查(N=807)。研究结果表明,创造性自我效能感与政治效能感和怀疑主义呈正相关,而与冷漠无关。创造性自我效能感通过政治效能感与线下和线上的政治参与间接相关。这些发现的含义是在创造性自我效能感可能在影响政治结果中发挥作用的背景下讨论的。
{"title":"Creative Self-efficacy, Political Decision-making, and Offline and Online Political Participation","authors":"M. Kushin, F. Dalisay, Jinhee Kim, A. Forbes, Clarissa C. David, L. Somera","doi":"10.1177/09732586221091985","DOIUrl":"https://doi.org/10.1177/09732586221091985","url":null,"abstract":"Creativity plays an important role in politics in both online and offline spaces. Creative forms of political participation have long been tools of disenfranchised groups in their efforts to influence the government. Further, the rise of online creative participatory cultures has afforded new opportunities for civic and political involvement. Creative forms of participatory politics have the potential to facilitate exposure to ideas, foster dialogues, influence agendas and serve as ways to back talk authority. While many avenues for political involvement are creative, the role creativity may play in citizens’ political engagement is not well understood. This study examined the role of creative self-efficacy in political engagement and civic outcomes. Creative self-efficacy represents a belief in one’s ability to produce creative outcomes. A survey of participants living in Australia, South Korea, the Philippines and the USA (USA, Hawaii and Guam) (N = 807) was conducted. Findings suggest that creative self-efficacy was positively associated with political efficacy and scepticism and not associated with apathy. Creative self-efficacy was indirectly associated with offline and online political participation through political efficacy. The implications of these findings are discussed in context of the role creative self-efficacy may play in impacting political outcomes.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48924866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Life of Consumption Communities: A Study on Vegan Communities 消费社群的生活:纯素社群的研究
IF 1.5 Q2 Social Sciences Pub Date : 2022-04-08 DOI: 10.1177/09732586221084377
Ana Hungara, Helena Nobre
Marketplace cultures, one of the main theoretical frameworks within consumer culture theory (CCT), offers grounds for the study of consumer interactions with the marketplace. One kind of consumer interaction occurs inside consumption communities. Most of the consumption communities nowadays are online. Consumers go online to get information and advice from peers on their consumption options and processes. They participate in online forums and communities to connect with like-minded individuals, discuss topics of interest and share experiences. Taking the interpretive lens of CCT, we propose to analyse the ‘life’ of online consumption communities in the context of vegan consumption communities. We present the research agenda for this in-progress study and the suggestions for further research on consumption communities and, more specifically, vegan communities, as identified in our literature review.
市场文化是消费者文化理论的主要理论框架之一,为研究消费者与市场的互动提供了依据。一种消费者互动发生在消费社区内部。如今,大多数消费社区都是在线的。消费者上网从同行那里获得有关其消费选择和流程的信息和建议。他们参加在线论坛和社区,与志同道合的人建立联系,讨论感兴趣的话题并分享经验。以CCT的解释视角,我们建议在素食消费社区的背景下分析在线消费社区的“生活”。我们介绍了这项正在进行的研究的研究议程,以及对消费社区,更具体地说,素食社区进行进一步研究的建议,如我们的文献综述所述。
{"title":"The Life of Consumption Communities: A Study on Vegan Communities","authors":"Ana Hungara, Helena Nobre","doi":"10.1177/09732586221084377","DOIUrl":"https://doi.org/10.1177/09732586221084377","url":null,"abstract":"Marketplace cultures, one of the main theoretical frameworks within consumer culture theory (CCT), offers grounds for the study of consumer interactions with the marketplace. One kind of consumer interaction occurs inside consumption communities. Most of the consumption communities nowadays are online. Consumers go online to get information and advice from peers on their consumption options and processes. They participate in online forums and communities to connect with like-minded individuals, discuss topics of interest and share experiences. Taking the interpretive lens of CCT, we propose to analyse the ‘life’ of online consumption communities in the context of vegan consumption communities. We present the research agenda for this in-progress study and the suggestions for further research on consumption communities and, more specifically, vegan communities, as identified in our literature review.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47530595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Critical Visual Analysis and Communication of Jide Okonkwo’s Facebook Challenge Illustration Jide Okonkwo的Facebook挑战插图的批判性视觉分析与传播
IF 1.5 Q2 Social Sciences Pub Date : 2022-04-08 DOI: 10.1177/09732586221085882
T. Morgan, O. Uzoagba, Chukwunonso Uzoagba
In this article, we explore and probe the critical visual analysis framework on the ‘challenge’ illustrations of Jide Okonkwo distributed on Facebook in 2019 while considering contents, contexts and communication of the images. Engaging with critical visual analysis is in order to deepen our understanding of its dynamics and potential for visual semiosis. The images are visual data for this analysis, and they are relevant considering their rich visual contents. Using critical visual analysis framework as developed by Jiayu Wang, we explore and interpret these images against the backdrop of their sociocultural and communication foci. The theoretical analysis is substantiated with elements of visual grammar (VG). The article expounds the understanding regarding the theoretical tool as well as the semiosis of the social practices connected with these images.
在本文中,我们探索和探讨了2019年在Facebook上发布的Jide Okonkwo的“挑战”插图的关键视觉分析框架,同时考虑了图像的内容、背景和传播。参与批判性视觉分析是为了加深我们对其动态和视觉符号学潜力的理解。这些图像是本分析的视觉数据,考虑到它们丰富的视觉内容,它们是相关的。我们使用王嘉宇开发的批判性视觉分析框架,在其社会文化和传播焦点的背景下探索和解读这些图像。理论分析得到了视觉语法元素(VG)的证实。文章阐述了对这些形象的理论工具的认识,以及与这些形象相联系的社会实践的符号学。
{"title":"A Critical Visual Analysis and Communication of Jide Okonkwo’s Facebook Challenge Illustration","authors":"T. Morgan, O. Uzoagba, Chukwunonso Uzoagba","doi":"10.1177/09732586221085882","DOIUrl":"https://doi.org/10.1177/09732586221085882","url":null,"abstract":"In this article, we explore and probe the critical visual analysis framework on the ‘challenge’ illustrations of Jide Okonkwo distributed on Facebook in 2019 while considering contents, contexts and communication of the images. Engaging with critical visual analysis is in order to deepen our understanding of its dynamics and potential for visual semiosis. The images are visual data for this analysis, and they are relevant considering their rich visual contents. Using critical visual analysis framework as developed by Jiayu Wang, we explore and interpret these images against the backdrop of their sociocultural and communication foci. The theoretical analysis is substantiated with elements of visual grammar (VG). The article expounds the understanding regarding the theoretical tool as well as the semiosis of the social practices connected with these images.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47679619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference? 理解导航体验:虚拟客户服务代理有什么不同吗?
IF 1.5 Q2 Social Sciences Pub Date : 2022-04-04 DOI: 10.1177/09732586221084137
A. Soares, J. Pinho, António Alves
The purpose of this study is to contribute to understanding website usage and loyalty and specifically whether the navigation experience varies with the presence of a virtual customer service agent (VCSA) on the website. Two online surveys were carried out with a random sample of 1,000 frequent flyers before and after the inclusion of the VCSA in an airline company website. Results are tested using partial least squares (PLS) structural equation modelling and importance–performance map analysis. Results show that perceived ease of use (PEU), perceived usefulness (PU), perceived visual attractiveness, perceived enjoyment and social presence impact website loyalty. In the website without the VCSA, usability variables (PU and PEU) and perceived visual attractiveness are the strongest antecedents of loyalty, while perceived visual attractiveness and social presence are the strongest predictors in the VCSA setting.
本研究的目的是帮助了解网站的使用和忠诚度,特别是导航体验是否随着网站上虚拟客户服务代理(VCSA)的存在而变化。在VCSA被纳入航空公司网站之前和之后,我们随机抽取了1000名常旅客进行了两次在线调查。使用偏最小二乘(PLS)结构方程模型和重要性-性能图分析对结果进行了检验。结果表明,感知易用性(PEU)、感知有用性(PU)、感知视觉吸引力(视觉吸引力)、感知享受(视觉吸引力)和感知社交存在(social presence)影响网站忠诚度。在没有VCSA设置的网站中,可用性变量(PU和PEU)和感知视觉吸引力是忠诚的最强前因,而感知视觉吸引力和社交存在是VCSA设置下最强的预测因子。
{"title":"Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference?","authors":"A. Soares, J. Pinho, António Alves","doi":"10.1177/09732586221084137","DOIUrl":"https://doi.org/10.1177/09732586221084137","url":null,"abstract":"The purpose of this study is to contribute to understanding website usage and loyalty and specifically whether the navigation experience varies with the presence of a virtual customer service agent (VCSA) on the website. Two online surveys were carried out with a random sample of 1,000 frequent flyers before and after the inclusion of the VCSA in an airline company website. Results are tested using partial least squares (PLS) structural equation modelling and importance–performance map analysis. Results show that perceived ease of use (PEU), perceived usefulness (PU), perceived visual attractiveness, perceived enjoyment and social presence impact website loyalty. In the website without the VCSA, usability variables (PU and PEU) and perceived visual attractiveness are the strongest antecedents of loyalty, while perceived visual attractiveness and social presence are the strongest predictors in the VCSA setting.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46462794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analysis of Stakeholders’ Perception of the Role of Development Communication: Disturbing Tales from the Niger Delta 利益相关者对发展沟通作用的认知分析——来自尼日尔三角洲的令人不安的故事
IF 1.5 Q2 Social Sciences Pub Date : 2022-04-04 DOI: 10.1177/09732586221084378
K. Alakwe, Ngozi Okpara
Extant literature and critical observation indicate that the Niger Delta has grappled with developmental challenges for decades. The underdevelopment has often been referred to as a paradox in relation to the abundant natural resources domiciled in the region. This research is, therefore, initiated to explore the role communication plays in the development of the Niger Delta and most importantly, analyse the way the stakeholders perceive development communication. Leveraging a qualitative, exploratory and phenomenological approach and working with 53 participants drawn from 6 different communities in the Niger Delta, this study utilised focus group discussions and digital ethnography to extract answers to the research questions. Findings reveal a high level of dissonance between the people and the government, attributed to the style and forms of communication, and the apparent lack of participation of the people in developmental plans. The study argues that these result in a negative perception of communication from the government and other developmental agencies while affirming positively the centrality of the participatory model of development communication in the development of the region.
现存文献和批判性观察表明,尼日尔三角洲几十年来一直在努力应对发展挑战。不发达常常被认为是与该地区丰富的自然资源相矛盾的现象。因此,本研究旨在探讨沟通在尼日尔三角洲发展中的作用,最重要的是,分析利益相关者对发展沟通的看法。本研究利用定性、探索性和现象学方法,与来自尼日尔三角洲6个不同社区的53名参与者合作,利用焦点小组讨论和数字人种学来提取研究问题的答案。调查结果显示,由于沟通的方式和形式,以及人民在发展计划中明显缺乏参与,人民与政府之间存在高度的不协调。该研究认为,这些导致政府和其他发展机构对沟通的负面看法,同时积极肯定了参与式发展沟通模式在该地区发展中的中心地位。
{"title":"Analysis of Stakeholders’ Perception of the Role of Development Communication: Disturbing Tales from the Niger Delta","authors":"K. Alakwe, Ngozi Okpara","doi":"10.1177/09732586221084378","DOIUrl":"https://doi.org/10.1177/09732586221084378","url":null,"abstract":"Extant literature and critical observation indicate that the Niger Delta has grappled with developmental challenges for decades. The underdevelopment has often been referred to as a paradox in relation to the abundant natural resources domiciled in the region. This research is, therefore, initiated to explore the role communication plays in the development of the Niger Delta and most importantly, analyse the way the stakeholders perceive development communication. Leveraging a qualitative, exploratory and phenomenological approach and working with 53 participants drawn from 6 different communities in the Niger Delta, this study utilised focus group discussions and digital ethnography to extract answers to the research questions. Findings reveal a high level of dissonance between the people and the government, attributed to the style and forms of communication, and the apparent lack of participation of the people in developmental plans. The study argues that these result in a negative perception of communication from the government and other developmental agencies while affirming positively the centrality of the participatory model of development communication in the development of the region.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48042362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Achieving Brand Engagement and Brand Equity Through Co-creation Process 通过共同创造过程实现品牌参与和品牌资产
IF 1.5 Q2 Social Sciences Pub Date : 2022-03-28 DOI: 10.1177/09732586221083862
Teresa Pereira, S. Loureiro, E. Sarmento
The current study investigates real-time marketing as one strategy for businesses to take advantage of this social and technologic ecosystem. The challenge of a more social and connected consumer is that they engage on online conversations, trends and things. The goal is to analyse the relationship among co-creation, user-generated content (UGC), brand equity and brand engagement. The proposed model revealed a good fit and proved the antecedent role of co-creation on UGC that, in turn, positively influence brand equity and engagement. This study proves that real-time marketing leads to situations of increased UGC—complementing previous findings—and it addresses the gap in the literature proving that real-time marketing leads to situations of increased brand equity and brand engagement.
当前的研究调查了实时营销作为企业利用这种社会和技术生态系统的一种策略。更具社交性和互联性的消费者面临的挑战是,他们会参与在线对话、趋势和其他事情。目标是分析共同创作、用户生成内容(UGC)、品牌资产和品牌参与之间的关系。所提出的模型显示出良好的契合度,并证明了共同创作对UGC的先决作用,而共同创作反过来又对品牌资产和参与度产生积极影响。本研究证明,实时营销会导致ugc增加的情况,与之前的研究结果相补充,并解决了证明实时营销会导致品牌资产和品牌参与增加的文献空白。
{"title":"Achieving Brand Engagement and Brand Equity Through Co-creation Process","authors":"Teresa Pereira, S. Loureiro, E. Sarmento","doi":"10.1177/09732586221083862","DOIUrl":"https://doi.org/10.1177/09732586221083862","url":null,"abstract":"The current study investigates real-time marketing as one strategy for businesses to take advantage of this social and technologic ecosystem. The challenge of a more social and connected consumer is that they engage on online conversations, trends and things. The goal is to analyse the relationship among co-creation, user-generated content (UGC), brand equity and brand engagement. The proposed model revealed a good fit and proved the antecedent role of co-creation on UGC that, in turn, positively influence brand equity and engagement. This study proves that real-time marketing leads to situations of increased UGC—complementing previous findings—and it addresses the gap in the literature proving that real-time marketing leads to situations of increased brand equity and brand engagement.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65365533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
期刊
Journal of Creative Communications
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1