Pub Date : 2021-11-01DOI: 10.1177/09732586211020204
S. Loureiro
{"title":"Creative Communications and Interactions among Stakeholders","authors":"S. Loureiro","doi":"10.1177/09732586211020204","DOIUrl":"https://doi.org/10.1177/09732586211020204","url":null,"abstract":"","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"231 - 232"},"PeriodicalIF":1.5,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45713744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-28DOI: 10.1177/09732586211050332
Jandy Luik, A. I. Aritonang
This article presents our analysis of the nature of informality of media freelancers and its implications to creative workers. Employing a series of 15 interviews, we offer an interpretive understanding through the subjective experience of the Indonesian media freelancers. Accordingly, we analyse the participants’ responses in four dimensions of informality: personal, professional, technological and social. This analysis brings up a discussion about the flexibility, challenges and opportunities of working as a media freelancer. Specifically, three themes emerged from our discussion: motivations of doing freelance, managing ‘uncertainty’ through creativity and self-management, and the importance of social–technological infrastructure. Considering the demographic bonus in Indonesia, we suggest a future research agenda towards the potentials of informality of media freelancers. This future direction would shed light on whether the informality, on the one hand, can lead to the casualization of work, or, on the other hand, can lead to the idea of flexibility and self-management of media freelancers.
{"title":"Informality of Media Freelancers in Indonesia: Motives and Prospects","authors":"Jandy Luik, A. I. Aritonang","doi":"10.1177/09732586211050332","DOIUrl":"https://doi.org/10.1177/09732586211050332","url":null,"abstract":"This article presents our analysis of the nature of informality of media freelancers and its implications to creative workers. Employing a series of 15 interviews, we offer an interpretive understanding through the subjective experience of the Indonesian media freelancers. Accordingly, we analyse the participants’ responses in four dimensions of informality: personal, professional, technological and social. This analysis brings up a discussion about the flexibility, challenges and opportunities of working as a media freelancer. Specifically, three themes emerged from our discussion: motivations of doing freelance, managing ‘uncertainty’ through creativity and self-management, and the importance of social–technological infrastructure. Considering the demographic bonus in Indonesia, we suggest a future research agenda towards the potentials of informality of media freelancers. This future direction would shed light on whether the informality, on the one hand, can lead to the casualization of work, or, on the other hand, can lead to the idea of flexibility and self-management of media freelancers.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"288 - 302"},"PeriodicalIF":1.5,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46214179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-28DOI: 10.1177/09732586211048243
N. Gupta
This article looks at the practices of digital performativity of bodies-in-remission on Instagram to detail the affective and temporal experience of post-treatment patienthood. To explore these performativities, I use the images and narratives of the post-treatment breast-cancer body to have a conversation about the vicarious ‘re-experience’ of the malady—now in abeyance—through the discursive register of fear and the clinical haunting of the everyday in trying to offset the side-effects of the treatment regimes. I further argue that these techno-digital enactments of post-treatment patienthood co-emerge through complex ‘intra-actions’ of and within entanglements of materialities, networks, discourses, affect, and multiple registers of techno-social mediation that shape and constrict them. Accordingly, this article is an effort to make sense of how people ‘memorise’ chronic illness and prolonged suffering—especially when it impacts key sources of their gender identity—through negotiations with the temporal-discursive processes of networked communications.
{"title":"The Afterlife of Breast Cancer: Exploring the Digital Performativity of Post-Treatment Patienthood","authors":"N. Gupta","doi":"10.1177/09732586211048243","DOIUrl":"https://doi.org/10.1177/09732586211048243","url":null,"abstract":"This article looks at the practices of digital performativity of bodies-in-remission on Instagram to detail the affective and temporal experience of post-treatment patienthood. To explore these performativities, I use the images and narratives of the post-treatment breast-cancer body to have a conversation about the vicarious ‘re-experience’ of the malady—now in abeyance—through the discursive register of fear and the clinical haunting of the everyday in trying to offset the side-effects of the treatment regimes. I further argue that these techno-digital enactments of post-treatment patienthood co-emerge through complex ‘intra-actions’ of and within entanglements of materialities, networks, discourses, affect, and multiple registers of techno-social mediation that shape and constrict them. Accordingly, this article is an effort to make sense of how people ‘memorise’ chronic illness and prolonged suffering—especially when it impacts key sources of their gender identity—through negotiations with the temporal-discursive processes of networked communications.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"216 - 230"},"PeriodicalIF":1.5,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48291036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-28DOI: 10.1177/09732586211048034
W. Aslam, Sadia Mehfooz Khan, Imtiaz Arif, S. Zaman
The study aims to determine the impact of vlogger’s reputation on viewers’ trust on vlogger’s recommendations (TVR) and perceived usefulness of vlogger’s recommendations (PUVR). Moreover, the study examines the impact of TVR and PUVR on attitude and intention to shop online. A sample of 250 responses was collected from social media users and structural equation analysis technique was employed. The findings indicate that vlogger’s reputation has a significant role in building TVR, and PUVR and TVR and PUVR significantly influence the attitude and intention to shop online. The study also identified a positive impact of attitude towards online shopping on online shopping intention. The research provides insights to the marketers and practitioners as the findings guides on crafting promotional strategies using vloggers.
{"title":"Vlogger’s Reputation: Connecting Trust and Perceived Usefulness of Vloggers’ Recommendation with Intention to Shop Online","authors":"W. Aslam, Sadia Mehfooz Khan, Imtiaz Arif, S. Zaman","doi":"10.1177/09732586211048034","DOIUrl":"https://doi.org/10.1177/09732586211048034","url":null,"abstract":"The study aims to determine the impact of vlogger’s reputation on viewers’ trust on vlogger’s recommendations (TVR) and perceived usefulness of vlogger’s recommendations (PUVR). Moreover, the study examines the impact of TVR and PUVR on attitude and intention to shop online. A sample of 250 responses was collected from social media users and structural equation analysis technique was employed. The findings indicate that vlogger’s reputation has a significant role in building TVR, and PUVR and TVR and PUVR significantly influence the attitude and intention to shop online. The study also identified a positive impact of attitude towards online shopping on online shopping intention. The research provides insights to the marketers and practitioners as the findings guides on crafting promotional strategies using vloggers.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"49 - 66"},"PeriodicalIF":1.5,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46044656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-04DOI: 10.1177/09732586211031380
R. D. da Silva, Catarina Marques, D. Martinho, N. Teixeira, José Crespo de Carvalho
The purpose of the research was to shed light on the interrelatedness between Instagram and corporate reputation, on the one hand, and customer service expectations, on the other. A conceptual model was proposed to be tested in the context of the civil aviation economy. A national flagship airline company was chosen in which to conduct the research. An online questionnaire was made available, and 283 responses were collected. Partial least squares structural equation modelling (PLS SEM) was used to test the research hypotheses derived from the literature. The novelty of the work is in the scarce research found when scrutinising the literature on possible links between Instagram and airline corporate reputation. The study found a positive correlation between social media usage and corporate reputation in the airline sector. Future research needs to replicate this study across other airlines to ascertain the external validity of the current study and its potential for extrapolation.
{"title":"Instagram: A Gimmick or a Serious Reputation Builder in the Airline Business?","authors":"R. D. da Silva, Catarina Marques, D. Martinho, N. Teixeira, José Crespo de Carvalho","doi":"10.1177/09732586211031380","DOIUrl":"https://doi.org/10.1177/09732586211031380","url":null,"abstract":"The purpose of the research was to shed light on the interrelatedness between Instagram and corporate reputation, on the one hand, and customer service expectations, on the other. A conceptual model was proposed to be tested in the context of the civil aviation economy. A national flagship airline company was chosen in which to conduct the research. An online questionnaire was made available, and 283 responses were collected. Partial least squares structural equation modelling (PLS SEM) was used to test the research hypotheses derived from the literature. The novelty of the work is in the scarce research found when scrutinising the literature on possible links between Instagram and airline corporate reputation. The study found a positive correlation between social media usage and corporate reputation in the airline sector. Future research needs to replicate this study across other airlines to ascertain the external validity of the current study and its potential for extrapolation.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"285 - 302"},"PeriodicalIF":1.5,"publicationDate":"2021-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49373579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-08DOI: 10.1177/09732586211038923
V. C. Martínez, Alberto Garcia, Ignacio José Martín Moraleda
In 2015, YouTube was the first online platform to enable the option of uploading and playing 360-degree videos on the Internet. In 2020, during the COVID-19 pandemic, the consumption of these videos rebounded. To conclude this, we performed a quantitative analysis with the data from searches for ‘360 video’ on YouTube from the four countries most affected by COVID-19 during the first months of the pandemic: the USA, the UK, Spain and Italy. Even though the analysis of variance (ANOVA), according to Fisher’s F (0.48 < 2.62), shows there is a correlation between searches in the USA, the UK, Spain and Italy for the past 10 years, the tendency changes when the first months of the pandemic are analysed. We conclude that each country’s restrictions, by which citizens were forced to stay at home during different dates, depending on the country, may have influenced the consumption of 360-degree videos on YouTube.
{"title":"360 Video Trend on YouTube Before and During the COVID-19 Pandemic","authors":"V. C. Martínez, Alberto Garcia, Ignacio José Martín Moraleda","doi":"10.1177/09732586211038923","DOIUrl":"https://doi.org/10.1177/09732586211038923","url":null,"abstract":"In 2015, YouTube was the first online platform to enable the option of uploading and playing 360-degree videos on the Internet. In 2020, during the COVID-19 pandemic, the consumption of these videos rebounded. To conclude this, we performed a quantitative analysis with the data from searches for ‘360 video’ on YouTube from the four countries most affected by COVID-19 during the first months of the pandemic: the USA, the UK, Spain and Italy. Even though the analysis of variance (ANOVA), according to Fisher’s F (0.48 < 2.62), shows there is a correlation between searches in the USA, the UK, Spain and Italy for the past 10 years, the tendency changes when the first months of the pandemic are analysed. We conclude that each country’s restrictions, by which citizens were forced to stay at home during different dates, depending on the country, may have influenced the consumption of 360-degree videos on YouTube.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"17 1","pages":"22 - 34"},"PeriodicalIF":1.5,"publicationDate":"2021-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48517506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-08DOI: 10.1177/09732586211036551
Aya Shata, Michelle I. Seelig
Social media can advocate for social causes and catalyse audience support. To better understand the role of social media in advocacy communication, this article explores how advocates utilised Facebook to advocate for the ‘Taa Marbuta’ women empowerment campaign in Egypt. Our research draws on the dragonfly effect model and muted group theory as theoretical and analytical frameworks. In-depth interviews are conducted with advocates from all campaign partners who were directly involved in planning and managing the campaign. Following the dragonfly effect model, findings show that the campaign has a clear goal and uses various message strategies and pop culture for grabbing audience attention and generating audience engagement; however, there is no clear call for action. Thematic analysis also reveals two emerging themes: customisation of women empowerment communication and a supportive community of women empowerment that can stimulate societal debates necessary for social change. This study contends that including men can mitigate the muted effect on women in a male-dominant society and paves the way towards women’s empowerment. Overall, this study shows how social media helps make the ‘Taa Marbuta’ campaign an icon of women empowerment.
{"title":"The Dragonfly Effect: Analysis of the Social Media Women’s Empowerment Campaign","authors":"Aya Shata, Michelle I. Seelig","doi":"10.1177/09732586211036551","DOIUrl":"https://doi.org/10.1177/09732586211036551","url":null,"abstract":"Social media can advocate for social causes and catalyse audience support. To better understand the role of social media in advocacy communication, this article explores how advocates utilised Facebook to advocate for the ‘Taa Marbuta’ women empowerment campaign in Egypt. Our research draws on the dragonfly effect model and muted group theory as theoretical and analytical frameworks. In-depth interviews are conducted with advocates from all campaign partners who were directly involved in planning and managing the campaign. Following the dragonfly effect model, findings show that the campaign has a clear goal and uses various message strategies and pop culture for grabbing audience attention and generating audience engagement; however, there is no clear call for action. Thematic analysis also reveals two emerging themes: customisation of women empowerment communication and a supportive community of women empowerment that can stimulate societal debates necessary for social change. This study contends that including men can mitigate the muted effect on women in a male-dominant society and paves the way towards women’s empowerment. Overall, this study shows how social media helps make the ‘Taa Marbuta’ campaign an icon of women empowerment.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"331 - 346"},"PeriodicalIF":1.5,"publicationDate":"2021-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48194314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-08DOI: 10.1177/09732586211036768
Martha Rivera-Pesquera, Silvia Cacho-Elizondo, Rafael Duran-Dergal
New immersive technologies (NITs) can be an ally or a rival when it comes to brand relationships. Given the multiplicity of options, marketers need to understand their customers also as audiences seeking experiences. However, such experiences need to exist within a company’s digital ecosystem. This study presents an analysis of six companies that have used NITs to varying degrees. We propose a framework in which more cases of NIT usage in companies can be studied. We conclude that the more the initiatives come from a company’s top-management overall ecosystem transformation, the more likely NIT adoption will fit into a general strategy for a brand-strengthening process and the more it will be effective. This exploratory analysis opens up a path for building new frameworks to measure a company’s degree of involvement with and usage of interactive technologies.
{"title":"Forget-me-not? Using Immersive Technologies in Brand-building Communication Processes: An Exploratory Study in the Mexican Context","authors":"Martha Rivera-Pesquera, Silvia Cacho-Elizondo, Rafael Duran-Dergal","doi":"10.1177/09732586211036768","DOIUrl":"https://doi.org/10.1177/09732586211036768","url":null,"abstract":"New immersive technologies (NITs) can be an ally or a rival when it comes to brand relationships. Given the multiplicity of options, marketers need to understand their customers also as audiences seeking experiences. However, such experiences need to exist within a company’s digital ecosystem. This study presents an analysis of six companies that have used NITs to varying degrees. We propose a framework in which more cases of NIT usage in companies can be studied. We conclude that the more the initiatives come from a company’s top-management overall ecosystem transformation, the more likely NIT adoption will fit into a general strategy for a brand-strengthening process and the more it will be effective. This exploratory analysis opens up a path for building new frameworks to measure a company’s degree of involvement with and usage of interactive technologies.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"303 - 313"},"PeriodicalIF":1.5,"publicationDate":"2021-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42902226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-23DOI: 10.1177/09732586211034929
R. Cayolla, S. Loureiro
We live in a time when symbolism is of enormous priority. Memories are a particularly important part of the construction of individual identity and the subsequent relationships established, personal and with the loved brands. Previous research in psychology and neurosciences on negativity effect claims that negative events have more impact than positive ones. In an emotional context like the sports industry, being a fan has implications at all levels: psychological, mental and behavioural. Deepening the theme of memory from a psychological perspective, the present study theorises about the hypothesis of positivity effect in memory in the behaviour of sport fans in consumer neuroscience studies. Theoretical contribution and managerial suggestions are presented, in addition, as direction for further research.
{"title":"What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry","authors":"R. Cayolla, S. Loureiro","doi":"10.1177/09732586211034929","DOIUrl":"https://doi.org/10.1177/09732586211034929","url":null,"abstract":"We live in a time when symbolism is of enormous priority. Memories are a particularly important part of the construction of individual identity and the subsequent relationships established, personal and with the loved brands. Previous research in psychology and neurosciences on negativity effect claims that negative events have more impact than positive ones. In an emotional context like the sports industry, being a fan has implications at all levels: psychological, mental and behavioural. Deepening the theme of memory from a psychological perspective, the present study theorises about the hypothesis of positivity effect in memory in the behaviour of sport fans in consumer neuroscience studies. Theoretical contribution and managerial suggestions are presented, in addition, as direction for further research.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"347 - 355"},"PeriodicalIF":1.5,"publicationDate":"2021-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48706246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-01DOI: 10.1177/09732586211031166
I. Mir
Social media platforms such as social network sites (SNS) have become an essential part of users’ everyday activities. Users frequently engage in SNS to socialise and access information. The business model of several SNS firms is rooted in advertising. The challenge for SNS firms is to make sure that users accept SNS advertising. Based on uses and gratifications theory (UGT) and motivated reasoning theory (MRT), the current research offers a motivational cognitive mechanism model of SNS advertising acceptance. To assess the applicability of this model, the current research assesses how pre-purchase and ongoing information seeking motivations via cognitive processes influence users’ SNS banner ad click behaviour. To attest the offered theory and hypotheses, an offline survey using self-administered questionnaire was conducted with 240 SNS users living in Pakistan. Data supported the proposed model and indicated that pre-purchase and ongoing SNS information seeking motivations via cognitive processes influence users’ SNS banner ad click behaviour.
{"title":"A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations","authors":"I. Mir","doi":"10.1177/09732586211031166","DOIUrl":"https://doi.org/10.1177/09732586211031166","url":null,"abstract":"Social media platforms such as social network sites (SNS) have become an essential part of users’ everyday activities. Users frequently engage in SNS to socialise and access information. The business model of several SNS firms is rooted in advertising. The challenge for SNS firms is to make sure that users accept SNS advertising. Based on uses and gratifications theory (UGT) and motivated reasoning theory (MRT), the current research offers a motivational cognitive mechanism model of SNS advertising acceptance. To assess the applicability of this model, the current research assesses how pre-purchase and ongoing information seeking motivations via cognitive processes influence users’ SNS banner ad click behaviour. To attest the offered theory and hypotheses, an offline survey using self-administered questionnaire was conducted with 240 SNS users living in Pakistan. Data supported the proposed model and indicated that pre-purchase and ongoing SNS information seeking motivations via cognitive processes influence users’ SNS banner ad click behaviour.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"314 - 330"},"PeriodicalIF":1.5,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/09732586211031166","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43665368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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