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ODNOSI MED SPLETNIM TRŽENJEM OD UST DO UST, OGLAŠEVANJEM IN DIMENZIJAMI PREMOŽENJA BLAGOVNE ZNAMKE
IF 0.4 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY Pub Date : 2022-12-29 DOI: 10.51936/tip.59.4.805-828
Maja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž
Trženjsko-komunikacijska orodja v interak-tivnem okolju niso več pod polnim nadzorom tržni-kov, zato je pomembno poznati njihov vpliv na proces ustvarjanja premoženja blagovne znamke. V članku pod drobnogled vzamemo vpliv spletnega trženja od ust do ust in televizijskega oglaševanja na posamezne dimenzije premoženja blagovne znamke v očeh porab-nikov in ga preverjamo na vzorcu slovenskih porab-nikov. Raziskava potrjuje pomembno vlogo obeh vrst orodij, a tudi opozarja na previdnost pri naslavljanju posameznih dimenzij premoženja blagovne znamke. Rezultati pritrjujejo nadgradnji tradicionalnih trženj-sko-komunikacijskih orodij z interaktivnimi orodji, ki običajno vključujejo porabnike in jih spodbujajo k soustvarjanju blagovne znamke, vendar ne na račun zanemarjanja tradicionalnega oglaševanja. Ključni pojmi: trženjsko komuniciranje, spletno trženje od ust do ust, televizijsko oglaševanje, premoženje bla-govne znamke v očeh porabnikov
互动环境中的营销和沟通工具不再完全受市场控制,因此了解它们对品牌资产创建过程的影响很重要。本文考察了口碑网络营销和电视广告对消费者眼中品牌资产个体维度的影响,并以斯洛文尼亚消费者为样本进行了研究。这项研究证实了这两种工具的重要作用,但也提醒人们注意在解决品牌资产的个人层面时要谨慎。研究结果证实了传统营销和传播工具向互动工具的升级,互动工具通常让消费者参与进来,鼓励他们共同创建品牌,但不能以忽视传统广告为代价。关键概念:营销传播、网络口碑营销、电视广告、消费者眼中的品牌资产
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引用次数: 0
DISKURZIVNE REPREZENTACIJE MEDNARODNIH ODNOSOV »ZAHODA« S KITAJSKO 论西方对华国际关系的表征
IF 0.4 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY Pub Date : 2022-12-29 DOI: 10.51936/tip.59.4.907-927
Nina Pejič
Članek znotraj postpozitivistične metateo-retske pozicije trdi, da je študij poglavitnih zahodnih reprezentacij Kitajske v literaturi konsistentno zane-marjen in površno obravnavan. Pomen teh reprezen-tacij za dejansko oblikovanje politik zahoda do Kitajske je prav tako v veliki meri prezrt. Članek želi znova ovrednotiti zahodne reprezentacije Kitajske kot grožnje in Kitajske kot priložnosti, na katere gleda kot neločljive od znanstvenega diskurza med zahodom in Kitajsko, ki z nami ostanejo tudi v daljšem časovnem obdobju: pri tem se osredotoči na zahodne zgodovinske reprezenta-cije Kitajske v mednarodnih odnosih in prenos teh idej v moderni čas. Ključna ugotovitev članka je, da takšni pristopi gradijo na ideji drugačnosti Kitajske, kar nam pove, da zahod vidi Kitajsko v kontekstu zahodne indu-strializacije, zahodne univerzalnosti in skozi posplo-šene zahodne izkušnje, prenešene na lokalni kontekst kitajske države. Vse povedano uspešno zmanjšuje sicer večplastno kitajsko družbo in državo na niz poenosta-vljenih empiričnih primerov, ki služijo generalizaciji zahodnega pogleda na kitajsko rast. Ključni pojmi: Kitajska, kitajska rast, znanstvene repre-zentacije, znanstveni diskurz, zahod, grožnja
在后实证主义元理论的立场下,本文认为,对西方文学对中国的主要表征的研究一直是集中的,而且是肤浅的。这些表述对西方实际制定对华政策的重要性也在很大程度上被忽视。本文旨在重新评价西方将中国视为威胁和机遇的表述,这些表述与西方与中国之间的科学话语密不可分,这些话语长期存在:关注西方在国际关系中对中国的历史表述以及这些思想向现代的转移。文章的关键结论是,这些方法建立在中国差异的基础上,这告诉我们,西方是在西方工业化、西方普遍性的背景下看待中国的,并通过转移到中国国家地方背景下的一般西方经验来看待中国。所有这些都成功地将中国多层次的社会和国家简化为一系列简化的实证例子,这些例子有助于概括西方对中国增长的看法。关键概念:中国、中国成长、科学表征、科学话语、西方、威胁
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引用次数: 0
VPLIV PROSTORA NA VOLILNO VEDENJE: ANALIZA DELITVE MED URBANIM IN RURALNIM NA PRIMERU VOLITEV V DRŽAVNI ZBOR 1996–2022
IF 0.4 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY Pub Date : 2022-12-29 DOI: 10.51936/tip.59.4.871-891
Matjaž Uršič, Jernej Tiran
V članku ugotavljamo, kako se prostorske vrednote prek aktivne vloge kraja, neformalnega druž-benega in političnega nadzora ter drugih značilnosti teritorialno-kulturnega okolja povezujejo s političnimi preferencami in prostorskim sistemom Slovenije. Članek se opira na geoprostorsko analizo volilnega vedenja na osmih zaporednih državnozborskih volitvah v obdob-ju 1996–2022, v kateri so volilni izidi opazovani skozi delitev med urbanim in ruralnim, natančneje skozi tip naselja glede na stopnjo urbaniziranosti in indeks fra-gmentiranosti. Rezultati so po eni strani pokazali, da so volilna telesa slovenskih političnih strank razmeroma heterogena, kar prispeva k ideji postopnega razvoja vse bolj raznolikih življenjskih stilov, načinov bivanja in splošnega funkcionalnega mešanja urbanih in pode-želskih območij. Po drugi strani pa rezultati kažejo, da je delitev na bolj levo usmerjena urbana in bolj desno usmerjena podeželska območja zelo zakoreninjena, da ob določenih nihanjih vztraja in se skozi politične dis-kurze napaja z elementi lokalizma.Ključni pojmi: prostorske vrednote, kraj, družbeni in politični nadzor, urbanizacija, mesto, podeželje, politič-ni razcep, lokalizem
文章探讨了空间价值观如何通过地方的积极作用、非正式的社会和政治控制以及领土和文化环境的其他特征与斯洛文尼亚的政治偏好和空间系统联系起来。这篇文章基于对1996-2022年期间连续八次全国议会选举中选举行为的地理空间分析,其中选举结果是通过城市和农村的划分来观察的,更准确地说是通过根据城市化程度和碎片化指数的定居点类型来观察的。结果表明,一方面,斯洛文尼亚政党的选举机构相对多样化,这有助于逐步发展日益多样化的生活方式、生活方式以及城乡地区的总体功能混合。另一方面,研究结果表明,向更左倾的城市和更右倾的农村地区的划分是根深蒂固的,在某些波动中持续存在,并通过政治话语助长了地方主义的成分。关键概念:空间价值观、地点、社会和政治控制、城市化、城市、乡村、政治分歧、地方主义
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引用次数: 0
IZZIVI UPORABE NEVERJETNOSTIH SPLETNIH PANELOV V DRUŽBOSLOVNEM RAZISKOVANJU 在社会研究中使用网络面板失败的挑战
IF 0.4 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY Pub Date : 2022-12-29 DOI: 10.51936/tip.59.4.849-870
Vasja Vehovar, Gregor Čehovin
V sodobnem družboslovnem raziskovanju se anketiranje izvaja predvsem prek spleta. Pri tem se zara-di visokih stroškov rekrutiranja enot v vzorec vse pogoste-je uporabljajo spletni paneli. Gre za velike baze potenci-alnih anketirancev, ki so podali soglasje, da za določeno nagrado sodelujejo v različnih spletnih anketah. Večina tržnih ter določeni delež raziskav javnega sektorja sta že prešla na neverjetnostne spletne panele, ki so bistve-no cenejši od anket na osnovi verjetnostnih vzorcev. Te pa na drugi strani zagotavljajo večjo točnost anketnih ocen. Članek pregleda evalvacije neverjetnostnih splet-nih panelov, ilustrira tipične težave, ki pri tem nastajajo, ter predstavi smernice za presojo o njihovi uporabi.Ključni pojmi: spletne ankete, spletni paneli, verjetno-stno vzorčenje, neverjetnostno vzorčenje, točnost, pri-stranskost
在现代社会科学研究中,访谈主要在网上进行。在这种情况下,由于在样本中招募单位的成本很高,越来越多地使用网络小组。这些是潜在受访者的大型数据库,他们同意参加各种在线调查以获得特定奖项。大多数市场和一定比例的公共部门调查已经转向了不太可能的在线小组,这比基于概率的调查便宜得多。另一方面,这些措施确保了调查评估的准确性。这篇文章回顾了对不太可能的网络面板的评估,说明了出现的典型问题,并提出了评估其使用的指导方针。关键概念:在线调查、网络小组、概率抽样、概率抽样,准确性,并排
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引用次数: 0
RAZUMEVANJE TIMSKEGA DELA MLADIH MENEDŽERJEV ČLOVEŠKIH VIROV 理解青年人力资源管理者的团队合作
IF 0.4 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY Pub Date : 2022-12-29 DOI: 10.51936/tip.59.4.829-848
Peter Cimprič, Samo Pavlin
V članku z lastno analizo opazujemo spre-membe na treh različnih kariernih stopnjah menedžer-jev človeških virov: v procesu izobraževanja, prehodu na trg dela ter pri profesionalnem delu. Rezultati poka-žejo na sorodnosti in razlike timskega dela med posa-meznimi kariernimi stopnjami ter na prepletenost opa-zovane generične kompetence z drugimi. Pojasnimo, da menedžer človeških virov s svojim delom pomembno vpliva na to, kaj se s timskim delom dogaja v organiza-ciji, hkrati pa razvoj timskega dela predstavlja pomem-ben izziv tudi za same izvajalce tega poklica. Poleg tega v članku prikažemo inovativen metodološki pristop pri analizi poklicev, izobraževalnih programov in na šir-šem področju razvoja človeških virov.Ključni pojmi: timsko delo, kompetence, izobraževanje, zaposlovanje, menedžment človeških virov, menedžer človeških virov
在这篇文章中,我们观察了人力资源经理三个不同职业阶段的变化:教育过程、向劳动力市场的过渡和专业工作。研究结果基于研究生职业水平之间团队合作的异同,以及观察到的一般能力与他人的交织。我们解释说,人力资源经理对组织中的团队合作有着重大影响,而团队合作的发展对该行业的从业者来说也是一个重大挑战。此外,文章还提出了一种创新的方法论方法,用于分析职业、教育计划和更广泛的人力资源开发领域。关键概念:团队合作、能力、教育、就业、人力资源管理、人力资源经理
{"title":"RAZUMEVANJE TIMSKEGA DELA MLADIH MENEDŽERJEV ČLOVEŠKIH VIROV","authors":"Peter Cimprič, Samo Pavlin","doi":"10.51936/tip.59.4.829-848","DOIUrl":"https://doi.org/10.51936/tip.59.4.829-848","url":null,"abstract":"V članku z lastno analizo opazujemo spre-membe na treh različnih kariernih stopnjah menedžer-jev človeških virov: v procesu izobraževanja, prehodu na trg dela ter pri profesionalnem delu. Rezultati poka-žejo na sorodnosti in razlike timskega dela med posa-meznimi kariernimi stopnjami ter na prepletenost opa-zovane generične kompetence z drugimi. Pojasnimo, da menedžer človeških virov s svojim delom pomembno vpliva na to, kaj se s timskim delom dogaja v organiza-ciji, hkrati pa razvoj timskega dela predstavlja pomem-ben izziv tudi za same izvajalce tega poklica. Poleg tega v članku prikažemo inovativen metodološki pristop pri analizi poklicev, izobraževalnih programov in na šir-šem področju razvoja človeških virov.Ključni pojmi: timsko delo, kompetence, izobraževanje, zaposlovanje, menedžment človeških virov, menedžer človeških virov","PeriodicalId":44389,"journal":{"name":"TEORIJA IN PRAKSA","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49433970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A PARADIGMATIC SHIFT? ECONOMIC CRISES AND LABOUR MARKET POLICIES ON THE EU’S (SEMI-)PERIPHERY 范式的转变?欧盟(半)外围国家的经济危机和劳动力市场政策
IF 0.4 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY Pub Date : 2022-12-29 DOI: 10.51936/tip.59.4.945-968
M. Hočevar
Ireland, Portugal and Slovenia – three states with different historical legacies and institutional frameworks – promoted labour market flexibility and active labour market policies before and during the 2008 crisis. These policies were postulated as basic poli-cies on the EU level. However, a significant change came with the COVID-19 crisis when governments in all three states implemented measures much more resembling neo-Keynesian policies. In the article, we show that the crucial mechanisms for the various labour market poli-cy choices made in these three countries were due to the two crises being of distinct types, the (non)coincidence of interests of a range of actors and classes, and the dif-ferent policy frameworks promoted by the EU. Keywords: crises, flexibility, labour market, European union, semi-periphery, COVID-19
爱尔兰、葡萄牙和斯洛文尼亚这三个拥有不同历史遗产和体制框架的国家在2008年危机之前和期间促进了劳动力市场的灵活性和积极的劳动力市场政策。这些政策被假定为欧盟层面的基本政策。然而,新冠肺炎危机带来了重大变化,三个州的政府都实施了更类似于新肯尼亚政策的措施。在这篇文章中,我们表明,这三个国家做出各种劳动力市场政策选择的关键机制是由于两次不同类型的危机,一系列行为者和阶层的利益(非)巧合,以及欧盟推动的不同政策框架。关键词:危机、灵活性、劳动力市场、欧盟、半边缘国家、新冠肺炎
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引用次数: 0
EMPLOYMENT IN SOCIAL ENTERPRISES WITHIN THE TYPOLOGY OF EMPLOYMENT MODELS FOR PEOPLE WITH DISABILITIES 社会企业内残疾人就业类型的就业模式
IF 0.4 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY Pub Date : 2022-11-02 DOI: 10.51936/tip.59.3.745-765
Anja Uršič
On the basis of a systematic review of the literature, this article addresses the issue of employment of people with disabilities and analyzes current trends in disability employment to classify employment in social enterprises in the typology of employment models for people with disabilities. For the purpose of classification, the article also identifies individual models of disability which coincide with the characteristics of employment in social enterprises. The upgraded typology is the main contribution of the article; it could serve as an important classification tool for individual approaches to this issue, and thus help to develop appropriate policies for the employment of people with disabilities through a comparative analysis of individual countries. Keywords: employment, typology of employment models, people with disabilities, social enterprises, work-integration social enterprises, models of disability
本文在系统梳理文献的基础上,探讨残障人士就业问题,分析残障人士就业现状趋势,以残障人士就业模式类型学对社会企业就业进行分类。为了进行分类,文章还确定了与社会企业就业特点相一致的个人残疾模式。升级后的类型学是文章的主要贡献;它可以作为处理这一问题的个别办法的重要分类工具,从而通过对个别国家的比较分析,帮助制定适当的残疾人就业政策。关键词:就业,就业模式类型学,残疾人,社会企业,工作融合社会企业,残疾人模式
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引用次数: 0
TURNING PLATFORM WORKERS INTO OWNERS: ESOP-TYPE BUYOUTS OF LABOUR-BASED PLATFORMS 将平台员工转变为所有者:基于员工的平台的ESOP型收购
IF 0.4 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY Pub Date : 2022-11-02 DOI: 10.51936/tip.59.3.665-681
T. Gonza, D. Ellerman
Platform work is often characterised by economic insecurity, dehumanising control procedures, isolation, deepening racial, economic and gender inequalities, and other socio-economic problems. There are lively debates underway concerned with how to regulate or limit the negative effects of platform capitalism. This article reviews two of the most common calls for action – regulation and platform co-operatives. We argue that there is also an unexplored, complementary option, which uses the network effects of platforms to provide greater benefits for platform workers. To understand this alternative, we introduce the American Employee Stock Ownership Plan (ESOP) mechanism for employee buyouts, redefine the model according to the main cooperative values, and apply it to the platform economy. We conclude that there is a third option is available to governments and municipalities, namely to require an Employee Stock Ownership Plan (ESOP) in the local subsidiary of the platform company. Keywords: Platform economy, platform co-operativism, employee buyouts, platform ESOP
平台工作的特点往往是经济不安全、缺乏人性的控制程序、孤立、种族、经济和性别不平等加剧以及其他社会经济问题。关于如何监管或限制平台资本主义的负面影响,目前正在进行激烈的辩论。本文回顾了两种最常见的行动呼吁——监管和平台合作社。我们认为,还有一种尚未探索的互补选择,即利用平台的网络效应为平台工作者提供更大的利益。为了理解这种替代方案,我们引入了员工买断的美国员工持股计划(ESOP)机制,根据主要的合作价值观重新定义了该模型,并将其应用于平台经济。我们得出的结论是,政府和市政当局还有第三种选择,即要求平台公司的本地子公司制定员工持股计划(ESOP)。关键词:平台经济、平台合作、员工买断、平台员工持股计划
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引用次数: 0
IMPACT OF VIRTUAL LEARNING ON PERCEIVED MENTAL HEALTH OF COLLEGE STUDENTS DURING COVID-19 PANDEMIC 新冠肺炎疫情期间虚拟学习对大学生心理健康感知的影响
IF 0.4 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY Pub Date : 2022-11-02 DOI: 10.51936/tip.59.3.644-664
P. Nayak
The study in this article addresses three research questions: a) how do college students view the effectiveness of technology-mediated virtual learning during the COVID-19 pandemic; b) how does virtual learning impact their perceived mental health; and c) what is the mode of learning they most prefer? It follows an explanatory research design and survey method. Data are collected using a questionnaire with a purposive sample of 102 students and interviews with 20 students and 40 faculty members in India. The conceptual framework of this study is quite similar to the modified version of the Technology Acceptance Model (Venkatesh and Davis, 2000). The study reveals that 86% of the students find virtual learning to be ineffective. Such learning not only fails to provide adequate opportunities for experiential learning for developing knowledge, skills, and leadership abilities but also creates several perceived mental health problems. This study may help higher education institutions while designing and implementing virtual teaching-learning systems in order to prevent their negative impact on student’s perceived mental health in future crises. Keywords: Virtual learning, perceived mental health, COVID-19 pandemic, Behavioural Intention, Perceived Usefulness
本文的研究解决了三个研究问题:a)在新冠肺炎大流行期间,大学生如何看待以技术为媒介的虚拟学习的有效性;b) 虚拟学习如何影响他们感知的心理健康;c)他们最喜欢的学习方式是什么?它遵循一种解释性的研究设计和调查方法。数据是通过对102名学生的调查问卷和对印度20名学生和40名教职员工的采访收集的。本研究的概念框架与技术接受模型的修改版本非常相似(Venkatesh和Davis,2000)。研究表明,86%的学生认为虚拟学习是无效的。这种学习不仅不能为体验式学习提供足够的机会来发展知识、技能和领导能力,而且还会造成一些明显的心理健康问题。这项研究可能有助于高等教育机构设计和实施虚拟教学系统,以防止其在未来危机中对学生感知的心理健康产生负面影响。关键词:虚拟学习、感知心理健康、新冠肺炎大流行、行为意图、感知有用性
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引用次数: 1
BRIDGING CONCEPTS: MULTI-LEVEL GOVERNANCE AND PARADIPLOMACY EXPLAINING TERRITORIAL CHANGES IN EUROPE 桥接概念:多层次治理与准外交解释欧洲领土变迁
IF 0.4 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY Pub Date : 2022-11-02 DOI: 10.51936/tip.59.3.766-783
Martin Christie
There are two distant conceptual cousins that analyse the external mobilisation of subnational entities, one being European Studies – Multi-Level Governance and the other International Relations – Paradiplomacy. The article first aims to analyse each concept against the dimensions of the politik to determine the conceptual focus and find more pronounced differences in the policy and politics dimensions. The second aim is to identify the theoretical bedrock underpinning both concepts. This article proposes the analogous theory of Neo-Medievalism, establishing that it has some application here; in this sense, the two concepts may be better at explaining wider territorial reconfiguration underway in Europe. Keywords: Paradiplomacy, Multi-Level Governance, Neo-Medievalism, European Union
分析国家以下实体的外部动员有两个概念上的远亲,一个是欧洲研究——多级治理,另一个是国际关系——范式。本文首先旨在对照政治的维度分析每个概念,以确定概念的重点,并发现政策和政治维度上更明显的差异。第二个目的是确定支撑这两个概念的理论基础。本文提出了新中世纪主义的类比理论,认为它在这里有一定的应用;从这个意义上讲,这两个概念可能更能解释欧洲正在进行的更广泛的领土重组。关键词:范式、多层次治理、新中世纪主义、欧盟
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引用次数: 0
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