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Does economy wide knowledge spillover determine firm level process innovation 经济范围内的知识溢出是否决定了企业层面的过程创新
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-02-24 DOI: 10.1108/nbri-02-2021-0010
Abel Dula Wedajo, M. Berhe, Huilin Xiao
PurposeThe purpose of this study is to see how the economy-wide spillover effect affects company process innovation.Design/methodology/approachTo account for national differences, the current study used a hierarchical model.FindingsThe findings of this study show that knowledge spillover is related to and influences the innovation process of businesses. Only a level two study that takes into account country-specific differences may reveal this. The current work uses a hierarchical model to try to capture knowledge spillover. Furthermore, the findings suggest that medium and large businesses, as well as businesses conducting research and development (R&D), are more inventive than small businesses and firms not conducting R&D. Furthermore, female-owned businesses are more likely than their male counterparts to innovate their processes.Originality/valueThis study is unique in that it makes predictions about how businesses innovate (behave) based on firm-level characteristics, or macroeconomic structure, without sacrificing information and variance. Furthermore, this study attempts to solve the difficulty of prior empirical research’s single-level analysis and cross-level inference. The research is based on data from the 2019 World Bank regular Enterprise Survey, which includes 18,148 businesses from 38 countries.
目的本研究旨在了解经济范围内的溢出效应如何影响公司流程创新。设计/方法/方法为了解释国家差异,目前的研究使用了一个层次模型。研究结果表明,知识溢出与企业创新过程有关,并对企业创新过程产生影响。只有考虑到具体国家差异的二级研究才能揭示这一点。目前的工作使用了一个层次模型来试图捕捉知识溢出。此外,研究结果表明,中大型企业以及进行研发的企业比小企业和不进行研发的公司更有创造力。此外,女性拥有的企业比男性拥有的企业更有可能创新其流程。独创性/价值这项研究的独特之处在于,它在不牺牲信息和方差的情况下,根据企业层面的特征或宏观经济结构预测企业如何创新(行为)。此外,本研究试图解决以往实证研究的单层次分析和跨层次推理的困难。这项研究基于2019年世界银行定期企业调查的数据,该调查包括来自38个国家的18148家企业。
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引用次数: 1
Enhancing customer satisfaction with chatbots: the influence of anthropomorphic communication styles and anthropomorphised roles 通过聊天机器人提高客户满意度:拟人化沟通风格和拟人化角色的影响
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-02-15 DOI: 10.1108/nbri-06-2021-0041
Ying Xu, Jianyu Zhang, Rui Chi, Guangkuan Deng
PurposeChatbots are increasingly used in online retail settings and are becoming a powerful tool for brands to engage customers. However, consumers’ satisfaction with these chatbots is mixed. Thus, this paper aims to investigate how using a social- versus task-oriented anthropomorphic communication style can improve customer satisfaction.Design/methodology/approachThe authors explore the link between the anthropomorphic communication style use and customer perceptions/customer satisfaction in online customer service interactions. Two experiment scenarios were developed to test these links.FindingsOverall, using a social-oriented communication style boosts customer satisfaction. Warmth perception of the chatbot mediates this effect, while chatbot’s anthropomorphised role (servant versus partner) moderates this effect.Originality/valueThis paper enriches the bilateral communication literature by extending the investigation on communication style effects to chatbot service interactions and revealing the psychological process driving the impacts. It also adds to the existing literature on chatbots as a customer service and contributes to the prominent topic examining how consumers react to artificial intelligence that is used to establish and maintain a relationship with them. Additionally, the authors also make contribution to the warmth and competence literature by demonstrating that customers can interpret social cues in chatbot service interactions mainly based on the warmth dimension. Thus, the authors further add to the growing chatbot humanness perception literature and respond to the calls for investigating more anthropomorphic design cues to enhance chatbot humanness. Finally, the authors also provide a way to help reconcile seemingly conflicting prior findings.
聊天机器人越来越多地用于在线零售环境,并正在成为品牌吸引客户的有力工具。然而,消费者对这些聊天机器人的满意度参差不齐。因此,本文旨在探讨如何使用社会导向与任务导向的拟人沟通风格可以提高客户满意度。设计/方法/途径作者探讨了在线客户服务互动中拟人化沟通风格的使用与客户感知/客户满意度之间的联系。开发了两个实验场景来测试这些联系。总的来说,使用社交导向的沟通方式可以提高客户满意度。聊天机器人的温暖感知调节了这一效应,而聊天机器人的拟人化角色(仆人与伴侣)调节了这一效应。独创性/价值本文将沟通风格效应的研究扩展到聊天机器人服务交互中,揭示了驱动这种影响的心理过程,丰富了双边传播文献。它还增加了关于聊天机器人作为客户服务的现有文献,并有助于研究消费者对用于与他们建立和维持关系的人工智能的反应。此外,作者还通过证明客户可以主要基于温暖维度来解释聊天机器人服务交互中的社交线索,对温暖和能力的文献做出了贡献。因此,作者进一步增加了不断增长的聊天机器人人性感知文献,并回应了研究更多拟人化设计线索以增强聊天机器人人性的呼吁。最后,作者还提供了一种方法来帮助调和看似矛盾的先前发现。
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引用次数: 5
Knowledge is power: toward a combined model of knowledge acquisition and knowledge application of enterprises 知识就是力量:走向企业知识获取与知识应用的结合模式
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-01-31 DOI: 10.1108/nbri-09-2021-0062
Guoquan Chen, Jingyi Wang, Wei Liu, Fen Xu, Qiong Wu
PurposeThis paper aims to theoretically investigate a knowledge management model from the combined perspective of knowledge acquisition and knowledge application and its effect on organizational performance.Design/methodology/approachThis study reviews prior research on knowledge acquisition and knowledge application, puts forward the concepts of “the extensiveness of knowledge acquisition” and “the concentration of knowledge application” and more importantly proposes an integrated model by combining these two dimensions. Four case examples of enterprises are subsequently described and analyzed to illustrate the sources of knowledge acquisition, the objects of knowledge application and their influences on organizational performance.FindingsFour knowledge management modes and their impacts are confirmed in this study. Specifically, the organization of the turbojet engine mode (high extensiveness of knowledge acquisition and high concentration of knowledge application) can achieve good performance. The pipeline mode (high extensiveness of knowledge acquisition and low concentration of knowledge application) is the second, which has limited influence on good organizational performance. Organizations with the flashlight mode (low extensiveness of knowledge acquisition and high concentration of knowledge application) can achieve limited performance under the appropriate environment. The candle mode (low extensiveness of knowledge acquisition and low concentration of knowledge application) is the worst, performance of which is poor due to the break of the knowledge chain.Practical implicationsThis paper holds that organizations should actively use the turbojet engine mode, adopt the pipeline mode and the flashlight mode cautiously, and avoid falling into the candle mode.Originality/valueTo the best of the authors’ knowledge, this study is among the first to propose the concepts of “the extensiveness of knowledge acquisition” and “the concentration of knowledge application,” and provides a combined model for analyzing differences in organizational performance from the perspective of knowledge.
目的从知识获取和知识应用相结合的角度,从理论上研究知识管理模式及其对组织绩效的影响。设计/方法论/方法本研究回顾了以往关于知识获取和知识应用的研究,提出了“知识获取的广泛性”和“知识应用的集中性”的概念,更重要的是结合这两个维度提出了一个综合模型。随后对四个企业案例进行了描述和分析,以说明知识获取的来源、知识应用的对象及其对组织绩效的影响。研究发现,四种知识管理模式及其影响在本研究中得到了证实。具体而言,涡喷发动机模式的组织(知识获取的高度广泛性和知识应用的高度集中性)可以获得良好的性能。管道模式(知识获取的广泛性高,知识应用的集中度低)是第二种模式,对良好的组织绩效影响有限。手电筒模式(知识获取的广泛性低,知识应用的集中度高)的组织在适当的环境下可以获得有限的绩效。蜡烛模式(知识获取的广度低,知识应用的集中度低)是最差的,由于知识链的断裂,蜡烛模式的性能较差。实践意义本文认为,组织应积极使用涡喷发动机模式,谨慎采用管道模式和手电筒模式,避免陷入蜡烛模式。原创性/价值据作者所知,本研究是最早提出“知识获取的广泛性”和“知识应用的集中性”概念的研究之一,并为从知识角度分析组织绩效差异提供了一个组合模型。
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引用次数: 3
Seeking approval: adopting impression management tactics upon experiencing workplace ostracism 寻求认可:在经历职场排斥时采用印象管理策略
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-01-24 DOI: 10.1108/nbri-07-2021-0048
Xinyan Mu, Jih‐Yu Mao, Mengying Liao
PurposeBeing ignored or excluded is a painful experience. Belongingness theory suggests that individuals inherently desire for belongingness and social interactions. This study aims to explore whether ostracized employees take actions to seek potential re-inclusion in the workplace.Design/methodology/approachData were collected from a two-wave survey. Ordinary least squares regressions were conducted to test the hypotheses.FindingsWorkplace ostracism is positively associated with victims’ impression management behaviors (i.e. self-promotion and exemplification) through need for approval. In addition, these indirect relationships are more salient for victims with stronger self-face concerns.Originality/valueThis study examines how ostracized employees strive for potential re-inclusion and who are more likely to seek approval. Specifically, this study identifies two impression management behaviors as victims’ potential re-inclusion tactics in response to ostracism in the workplace.
目的被忽视或排斥是一种痛苦的经历。归属理论认为,个体天生渴望归属感和社会互动。本研究旨在探讨被排斥的员工是否会采取行动寻求重新融入工作场所的可能性。设计/方法/方法从两波调查中收集数据。对这些假设进行了普通最小二乘回归检验。发现工作场所的排斥与受害者通过需要批准的印象管理行为(即自我推销和例证)呈正相关。此外,这些间接关系对于有更强自我面子顾虑的受害者来说更为突出。独创性/价值这项研究考察了被排斥的员工如何争取潜在的重新融入,以及谁更有可能寻求批准。具体而言,本研究将两种印象管理行为确定为受害者在应对工作场所排斥时的潜在重新融入策略。
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引用次数: 0
Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective 基于绿色营销工具的马来西亚国际游客绿色购买行为:计划行为视角理论
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-01-18 DOI: 10.1108/nbri-06-2021-0044
Ataul Karim Patwary, Muharis Mohamed, Md Karim Rabiul, W. Mehmood, M. Ashraf, A. A. Adamu
PurposeThis study aims to examine the effects of green marketing tools on tourists’ behavioural intention to buy green products by measuring individuals’ subjective norms, attitudes and perceived behavioural control.Design/methodology/approachA total of 421 international tourists from several tourist attractions in Malaysia, selected through convenience sampling, participated in a survey.FindingsThe analysis results using partial least squares structural equation modelling suggest that behavioural intention of international tourists is firmly influenced by attitude, perceived behavioural control, subjective norms and green marketing tools. However, the subjective norm does not work as a mediator.Practical implicationsThe relationships established in this study provide insight into hoteliers’ knowledge for further implementation of green marketing strategies (eco-label, eco-brand, environmental advertising), which can enhance green attitudes and behavioural intention of purchasing green products in the hospitality industry.Originality/valueThis study expands the theory of planned behaviour by including green marketing tools to measure international tourists’ green buying tendency in Malaysia.
目的本研究旨在通过测量个人的主观规范、态度和感知行为控制,检验绿色营销工具对游客购买绿色产品的行为意向的影响。设计/方法/方法通过方便抽样,共有421名来自马来西亚多个旅游景点的国际游客参加了一项调查。结果使用偏最小二乘结构方程模型的分析结果表明,国际游客的行为意图受到态度、感知行为控制、主观规范和绿色营销工具的坚定影响。然而,主观规范并不能起到中介作用。实践意义本研究中建立的关系为酒店经营者进一步实施绿色营销战略(生态标签、生态品牌、环境广告)提供了深入的知识,这可以提高酒店业购买绿色产品的绿色态度和行为意图。独创性/价值本研究通过纳入绿色营销工具来衡量国际游客在马来西亚的绿色购买倾向,扩展了计划行为理论。
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引用次数: 34
Organizational governance in the smart era: the implications of blockchain 智能时代的组织治理:区块链的启示
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-01-18 DOI: 10.1108/nbri-02-2021-0014
Runhui Lin, Lun Wang, Biting Li, Yanhong Lu, Zhiqiang Qi, Li Xie
PurposeBlockchain is a technical solution integrating multiple technologies, with the potential to overcome the drawbacks of organizational governance. Given the emergence and prevalence of blockchain, its importance for organizational governance has progressively increased. Therefore, this study aims to analyze how blockchain restructure organizational governance.Design/methodology/approachThis study presents a structured systematic literature review of blockchain-enabled applications across diverse organizational governance models and several case studies to illustrate them. Based on the above analysis, governance mechanisms, transaction upgrading and challenges are proposed.FindingsBased on the literature review and typical applications, the authors summarize the advances in the research on the theoretical and practical applications of blockchain in organizational governance. We also identify the influence mechanisms of organizational governance and investigate transaction upgrading based on blockchain. Finally, the authors discuss three types of challenges (i.e. administrative, technical and environmental) to the relationship between blockchain and organizational governance. Along with the development of blockchain applications, the impact of blockchain on organizational governance has progressed in both theory and practice. Therefore, these findings will have significant implications for both academics and practitioners.Originality/valueThis paper makes three key theoretical contributions: we review the literature on the impact of blockchain on organizational governance and present typical cases to illustrate it; propose four governance mechanisms for the application of blockchain in organizational governance; and propose an innovating-and-matching-oriented model of transaction upgrading based on blockchain.
目的区块链是一种集成多种技术的技术解决方案,有可能克服组织治理的缺点。随着区块链的出现和流行,它对组织治理的重要性逐渐增加。因此,本研究旨在分析区块链如何重构组织治理。设计/方法论/方法本研究对不同组织治理模型中的区块链应用程序进行了结构化的系统文献综述,并通过几个案例研究进行了说明。基于以上分析,提出了治理机制、交易升级和挑战。发现基于文献综述和典型应用,总结了区块链在组织治理中的理论和实践应用研究进展。我们还确定了组织治理的影响机制,并研究了基于区块链的交易升级。最后,作者讨论了区块链与组织治理之间关系的三种挑战(即行政、技术和环境)。随着区块链应用的发展,区块链对组织治理的影响在理论和实践上都取得了进展。因此,这些发现将对学术界和从业者产生重大影响。原创性/价值本文做出了三个关键的理论贡献:我们回顾了区块链对组织治理影响的文献,并通过典型案例加以说明;提出了区块链在组织治理中应用的四种治理机制;并提出了一种基于区块链的面向创新匹配的交易升级模型。
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引用次数: 1
Does psychological safety at school affect psychological capital at work? Evidence from part-time MBA students 学校的心理安全是否影响工作中的心理资本?来自非全日制MBA学生的证据
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-01-17 DOI: 10.1108/nbri-08-2021-0056
Fan Wu, Guoquan Chen, Shuting Xiang
PurposeExisting research regarding the value of school education focuses primarily on the effects of educational level on core task performance after graduation. However, it is worth noting that knowledge, skills and abilities are not the only individual gains from school education. For part-time Master of Business Administration (MBA) students, the impact of MBA education on their real-time work during their two-year or so study journey has not been reported. This study aims to provide theoretical reasoning and empirical insights to clarify the impact of psychological safety at school on psychological capital (PsyCap) at work for part-time MBA students and examines the moderating role of constructive controversy at school in this relationship.Design/methodology/approachA survey of 286 part-time MBA students was conducted in a university located in Beijing to address the theoretical issue.FindingsStudents’ psychological safety at school is positively related to PsyCap at work. Constructive controversy at school acts as a positive moderator in the relationship between psychological safety at school and PsyCap at work.Originality/valueThis study establishes a link between the school and the workplace. It explores the relationship between an individual’s psychological states at school and at work and contributes to the literature on human resources and management education. Furthermore, the findings prove that students not only gain knowledge, skills and abilities from education but also positive psychological states, such as psychological safety.
目的现有关于学校教育价值的研究主要集中在教育水平对毕业后核心任务表现的影响上。然而,值得注意的是,知识、技能和能力并不是个人从学校教育中获得的唯一收获。对于非全日制工商管理硕士(MBA)学生来说,MBA教育对他们两年左右学习过程中实时工作的影响尚未报道。本研究旨在提供理论推理和实证见解,以阐明学校心理安全对非全日制MBA学生工作心理资本(PsyCap)的影响,并考察学校建设性争议在这种关系中的调节作用。设计/方法/方法北京一所大学对286名非全日制MBA学生进行了一项调查,以解决这一理论问题。发现学生在学校的心理安全与工作中的心理Cap呈正相关。学校中的建设性争议在学校心理安全和工作中的心理资本之间的关系中起着积极的调节作用。创意/价值这项研究建立了学校和工作场所之间的联系。它探讨了个人在学校和工作中的心理状态之间的关系,并为人力资源和管理教育的文献做出了贡献。此外,研究结果证明,学生不仅从教育中获得了知识、技能和能力,而且还获得了积极的心理状态,如心理安全。
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引用次数: 1
The influences of cultural values on the cultural product trade: evidence from China, Japan and Korea 文化价值观对文化产品贸易的影响——来自中日韩的证据
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-01-17 DOI: 10.1108/nbri-07-2020-0035
Jiaqi Zhou, Zhibin Zhou
PurposeInternational trade flows of cultural goods have grown noticeably in the past few decades and the development of cultural products trade has been an important issue in the international business field. Therefore, this study aims to explore how per capita gross domestic product, distance, culture, Internet penetration and other factors affect the trade of cultural products.Design/methodology/approachThe paper focuses on the international trade in cultural goods of China, Japan and Korea with other countries. To analyze the essential reason, the study has applied the classical gravity model along with variables, which mainly represent global connectedness to investigate which variables have the most impact on trade in cultural products.FindingsThe result shows that in terms of China, cultural similarity boosts the volume of trade volume with other countries, however, for South Korea and Japan, cultural similarity does not have a significant impact. On top of cultural similarity, individual cultural value dimension differences between countries show mixed results for each country and their directions of trade. Global connectedness, on the other hand, is not congruent with the general expectations of previous studies.Research limitations implicationsDue to the limited time for data collection, the research was done with a relatively small country list with a limited number of cultural good items. Second, the Kogut and Singh index is one of the most popular measures based on cultural dimension deviation. It is based on the Euclidean calculation method used by most scholars but some scholars believe that the Euclidean method has some shortcomings. Third, the authors do not actively promote robust testing after regression analysis this work would be carried out in the future. Finally, using the four basic cultural dimensions proposed by Hofstede in 1980 may be another limitation.Practical implicationsFirst, the authors should further promote the establishment of the China-Japan-South Korea Free Trade Area. The three countries should formulate special policies to favor the trade of cultural products and support the development of the cultural industry. Additionally, the three sides should also set up a joint research center to explore the issue of improving the international competitiveness of cultural products trade and find common solutions. And the three countries should further open their doors within the reasonable range, relax the restrictions on tourism and trade visas.Originality/valueThe analysis provides some different results as the previous papers. Distance variables show positive effect on trade which defines that long distance between countries do no matter on trade in cultural goods. Moreover, the variables of tourism receipt shows that global connectedness positively effects on trade. The cultural variables of the KS composite index show opposite result with the conventional logic which advocates that cultural
在过去的几十年里,文化产品的国际贸易流量有了显著的增长,文化产品贸易的发展已经成为国际商务领域的一个重要问题。因此,本研究旨在探讨人均国内生产总值、距离、文化、互联网普及率等因素对文化产品贸易的影响。本文主要研究中、日、韩三国与其他国家的文化产品国际贸易。为了分析其本质原因,本研究运用了经典的引力模型以及主要代表全球连通性的变量来考察哪些变量对文化产品贸易的影响最大。研究结果表明,就中国而言,文化相似性促进了与其他国家的贸易额,而对韩国和日本而言,文化相似性没有显著影响。除了文化相似性之外,各国之间的个人文化价值维度差异对每个国家及其贸易方向显示出不同的结果。另一方面,全球连通性与以往研究的普遍预期并不一致。由于收集数据的时间有限,本研究是在一个相对较小的国家名单上完成的,文化好项目的数量有限。其次,Kogut和Singh指数是基于文化维度偏差的最流行的测量方法之一。它是基于大多数学者使用的欧几里得计算方法,但也有学者认为欧几里得方法存在一些缺点。第三,作者没有积极推动回归分析后的稳健测试,这项工作将在未来进行。最后,使用Hofstede在1980年提出的四个基本文化维度可能是另一个限制。现实意义一是进一步推动中日韩自由贸易区的建立。三国应制定有利于文化产品贸易的特殊政策,支持文化产业发展。此外,三方还应成立联合研究中心,探讨提高文化产品贸易国际竞争力的问题,寻求共同解决方案。三国应在合理范围内进一步开放,放宽旅游和贸易签证限制。原创性/价值分析提供了一些不同于以往论文的结果。距离变量对贸易表现出正向影响,即国家之间的距离对文化商品贸易没有影响。此外,旅游收入的变量表明,全球连通性对贸易有积极影响。KS综合指数的文化变量与传统的文化差异促进文化商品贸易的逻辑相反。
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引用次数: 1
Strategic corporate social responsibility with spillover effect in innovation 战略企业社会责任与创新溢出效应
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-01-05 DOI: 10.1108/nbri-04-2021-0025
Yan Liu, Heng Xu
PurposeThis paper aims to investigate the motivation for firms to innovate their products to be socially responsible in the presence of the spillover effect. The follower of the innovation in corporate social responsibility (CSR) can benefit from the leader’s innovation by technological spillover. For instance, evidence can be found in the cosmetics industry (e.g. Lush Retail Ltd. and The Body Shop) and the market of hybrid electric vehicles (e.g. Toyota and Honda). Moreover, consumers may have different perceptions on the sequence of CSR innovation by firms, they may prefer more on the CSR product launched by the leader because they usually relate the desired stage to their interests when making a purchase decision. Therefore, the firms’ decision to be a leader of the CSR innovation depends on the trade-off between the loss in the spillover effect and the benefit of the first-mover advantage, which has not been considered by the existing literature. This paper explains the firms’ motivation on CSR innovation in a realistic situation where competing firms’ CSR programs are launched sequentially and sheds light on the private sector’s decision on strategy from the perspective on the social contribution, and provides some managerial implications about the competing firms’ strategies of launching the CSR innovation.Design/methodology/approachThe authors construct a two-period Hotelling model in which consumers are divided into two groups: the altruistic and normal consumers. The altruistic consumers have more willingness to pay for the CSR product while the normal consumers only care about the product performance improved by the firms’ CSR activities. Firms have the option to innovate their basic products to be socially responsible and make their decision on such CSR innovation sequentially. Moreover, the follower of the innovation can receive a spillover effect from the leader, meaning that there may exist a second-mover advantage in terms of innovation (the authors define this as a spillover effect), but in the meanwhile, the altruistic consumers value more on the CSR product sold by the leader than that by the follower (the authors define this as a preference-reduction effect). This implies that the firm can benefit in the production process from being a second-mover of the CSR innovation but may lose its first-mover advantage in terms of the preference-reduction effect. By finding and analyzing the sub-game perfect Nash equilibrium, the authors try to figure out the firms’ decisions on CSR innovation in various situations.FindingsThe authors find that the firms’ motivation of CSR innovation crucially depends on the fraction of the altruistic consumers, as well as the spillover effect and the preference-reduction effect. A large (small) fraction of the altruistic consumers attracts (restricts) both the leader and the follower to engage in CSR innovation. More importantly, when such fraction is not too large but stays at a relatively hig
目的本文旨在研究在溢出效应存在的情况下,企业创新产品以承担社会责任的动机。企业社会责任创新的追随者可以通过技术溢出从领导者的创新中受益。例如,可以在化妆品行业(如Lush Retail有限公司和the Body Shop)和混合动力电动汽车市场(如丰田和本田)找到证据。此外,消费者可能对企业的CSR创新顺序有不同的看法,他们可能更喜欢领导者推出的CSR产品,因为他们在做出购买决策时通常会将所需阶段与自己的兴趣联系起来。因此,企业决定成为企业社会责任创新的领导者取决于溢出效应的损失和先发优势的收益之间的权衡,这在现有文献中没有得到考虑。本文解释了在竞争企业的企业社会责任计划按顺序启动的现实情况下,企业对企业社会责任创新的动机,并从社会贡献的角度阐明了私营部门的战略决策,并对竞争企业启动企业社会责任创新的战略提供了一些管理启示。设计/方法论/方法作者构建了一个两阶段的Hotelling模型,将消费者分为两组:利他主义消费者和正常消费者。无私的消费者更愿意为企业社会责任产品付费,而普通消费者只关心企业社会责任活动提高的产品性能。企业可以选择对其基本产品进行创新,以对社会负责,并依次做出企业社会责任创新的决定。此外,创新的追随者可以从领导者那里获得溢出效应,这意味着在创新方面可能存在后发优势(作者将其定义为溢出效应),但与此同时,利他主义消费者对领导者销售的CSR产品的价值高于追随者(作者将此定义为偏好减少效应)。这意味着,企业可以在生产过程中受益于企业社会责任创新的后起之秀,但可能会失去其在优惠减少效应方面的先发优势。通过寻找和分析子博弈完美纳什均衡,作者试图找出企业在各种情况下对企业社会责任创新的决策。研究发现,企业的企业社会责任创新动机主要取决于利他主义消费者的比例,以及溢出效应和偏好减少效应。大部分(小部分)无私的消费者吸引(限制)领导者和追随者参与企业社会责任创新。更重要的是,当这一比例不太大,但保持在相对较高的水平时,企业社会责任创新的潜在领导者可能不希望创新。因此,潜在的追随者可能是社会责任产品市场上的垄断者。此外,作者在一个变化模型中重新审视了这一结果,在该模型中,领导者可以通过允许其在第1或第2阶段进行创新,使其对企业社会责任创新的决策更加灵活。作者证明,当利他主义消费者的比例处于中间范围时,领导者可能希望将企业社会责任创新推迟到第2阶段。在这种情况下,企业社会责任创新的领导者可能倾向于用其先发优势换取与跟随者的正面竞争,并阻止跟随者从溢出效应中受益。此外,企业社会责任创新的灵活选择为企业成为创新的领导者带来了更大的主动性。原创性/价值几乎所有关于企业企业社会责任创新决策的研究都是在同时迁移的环境中进行的,这不适合描述真实的商业世界;许多证据表明,许多CSR项目是按顺序启动的,而不是同时启动的。该理论在更现实的情况下确定了企业社会责任创新的两个重要因素,即企业社会责任的连续创新。溢出效应和偏好减少效应都对企业创新产品以承担社会责任的决策产生了至关重要的影响,这有助于现有的企业社会责任和战略决策文献。本文还揭示了在各种竞争情况下企业社会责任创新的管理含义。
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引用次数: 0
Action research: alternative paths for the transformation of management academic research to practice 行动研究:管理学术研究向实践转化的替代路径
IF 2.8 Q3 MANAGEMENT Pub Date : 2021-12-28 DOI: 10.1108/nbri-07-2021-0045
Xingwang Li, Jingwei Zhang, Zhigang Li, Feng Gao, Chengpu Yu
PurposeThis study aims to let researchers sort out the past, look to the future and boost further management research.Design/methodology/approachThis paper takes the exploration of the application of AR in the field of management research as the starting point. Through the combing and induction of AR literature to accurately grasp the essential characteristics of AR, this paper analyzes the application prospects and possible difficulties of AR in the field of management research in China, puts forward specific suggestions and explores the specific path of the transformation of management academic research to practice from the perspective of research methods.FindingsIn research methods, empirical research and case studies have become the mainstream research methods, but there is a passive research limitation of “study what happens.” Action research is different from the standpoint of empirical research that is independent of the research object. It no longer simply treats managers as the “object of information acquisition,” but as the subject of participating in the research. Management should be oriented towards the transformation of practice, and action research (AR) that can organically integrate researchers and practitioners is just a “bridge” to break the gap between academia and business circles to establish a cooperative relationship.Originality/valueThis paper takes the exploration of the application of AR in the field of management research as the starting point. Through the combing and induction of AR literature to accurately grasp the essential characteristics of AR, this paper analyzes the application prospects and possible difficulties of AR in the field of management research in China, puts forward specific suggestions and explores the specific path of the transformation of management academic research to practice from the perspective of research methods.
目的本研究旨在让研究人员梳理过去,展望未来,推动进一步的管理研究。设计/方法论/方法本文以探索AR在管理研究领域的应用为切入点。通过对AR文献的梳理和归纳,准确把握AR的本质特征,分析了AR在我国管理研究领域的应用前景和可能存在的困难,从研究方法的角度提出具体建议,探索管理学学术研究向实践转化的具体路径。发现在研究方法上,实证研究和案例研究已成为主流研究方法,但存在“研究发生了什么”的被动研究局限。行动研究不同于独立于研究对象的实证研究立场。它不再简单地将管理者视为“信息获取的对象”,而是将其视为参与研究的主体。管理应该面向实践的转变,而能够将研究者和从业者有机结合的行动研究(AR)只是打破学术界和商界之间建立合作关系的“桥梁”。原创性/价值本文以探索AR在管理研究领域的应用为切入点。通过对AR文献的梳理和归纳,准确把握AR的本质特征,分析了AR在我国管理研究领域的应用前景和可能存在的困难,从研究方法的角度提出具体建议,探索管理学学术研究向实践转化的具体路径。
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引用次数: 1
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Nankai Business Review International
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