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The non-substitutability of local news?Advertising and the decline of journalism's umbrella market model 地方新闻的不可替代性?广告与新闻业伞式市场模式的衰落
IF 1.1 Q2 COMMUNICATION Pub Date : 2021-01-01 DOI: 10.2478/nor-2021-0001
Helle Sjøvaag, T. Owren
Abstract This article addresses the challenges facing local newspapers as the digital economy transitions to artificial intelligence (AI). We interview five CEOs of Scandinavian newspaper corporations, representing small, mid-sized, and large newspaper chains. The analysis focuses on three main factors emerging from the interviews – technological transformations, digital advertising markets, and corporate enrolment – and how they relate to business model disruption and the non-substitutability of local news. The analysis is set within the framework of the digital transformation, which, for the purpose of this study, we argue consists of two phases: getting online (until about 2014), and algorithmic adaptation (the introduction of programmatic advertising and audience metrics from about 2014). The analysis concludes that as non-substitutability is lost on the advertising side of the market, this challenges the umbrella model of newspaper publishing.
摘要本文论述了随着数字经济向人工智能(AI)转型,地方报纸面临的挑战。我们采访了五位斯堪的纳维亚报业公司的首席执行官,他们分别代表小型、中型和大型报业连锁店。该分析重点关注采访中出现的三个主要因素——技术转型、数字广告市场和企业注册——以及它们与商业模式颠覆和当地新闻的不可替代性之间的关系。该分析是在数字化转型的框架内进行的,为了本研究的目的,我们认为数字化转型包括两个阶段:上线(直到2014年左右)和算法调整(从2014年左右开始引入程序广告和受众指标)。分析得出的结论是,由于市场广告方面失去了不可替代性,这对报纸出版的伞形模式提出了挑战。
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引用次数: 1
Fostering the truthful individualCommunicating media literacy in the comic Bamse 在漫画班培养真实的个人传播媒介素养
IF 1.1 Q2 COMMUNICATION Pub Date : 2021-01-01 DOI: 10.2478/nor-2021-0032
Ernesto Abalo, Johan Nilsson
Abstract This study examines the construction of media literacy in a special issue on source criticism of the Swedish children's comic Bamse – Världens Starkaste Björn [Bamse – The World's Strongest Bear]. This is done with the purpose of understanding what values, perspectives, and practices are promoted when media literacy is communicated via children's edutainment media. Using narrative and discourse analysis, we problematise how notions of truth (such as post-truth) guide much of the discourse on digital media in today's post-political society, and how that and individualisation shape notions of media literacy. This is visible in the analysed case in how source criticism is constructed in relation to notions of truth and falsehood, and as moral lessons aimed at the individual media user. We argue that such an individualised, decontextualised, and depoliticised take on media literacy is problematic and an expression of neoliberalism and a middle-class gaze.
摘要本研究在瑞典儿童漫画《Bamse–Världens Starcaste Björn》的来源批评特刊中探讨了媒体素养的构建。这样做的目的是了解当通过儿童教育娱乐媒体传播媒体素养时,会促进哪些价值观、观点和实践。通过叙事和话语分析,我们对真相的概念(如后真相)如何指导当今后政治社会中数字媒体的大部分话语,以及这和个性化如何塑造媒体素养的概念提出了质疑。这一点在分析的案例中可以看出,来源批评是如何根据真实和虚假的概念构建的,也是针对个人媒体用户的道德教训。我们认为,这种个性化、去文本化和非政治化的媒体素养是有问题的,是新自由主义和中产阶级凝视的表现。
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引用次数: 2
Norway ReimaginedPopular geopolitics and the Russophone fans of Skam 挪威重新想象流行的地缘政治和斯卡姆的俄罗斯粉丝
IF 1.1 Q2 COMMUNICATION Pub Date : 2020-09-01 DOI: 10.2478/nor-2020-0016
S. Ratilainen
Abstract In this article, I discuss the geopolitical underpinnings of Russophone fans’ response to the Norwegian hit teen series Skam [Shame]. Starting from the wide-spread distribution of Skam through informal horizontal networks, my article highlights the context specificity of fan participation in meaning-making around global television. Employing multimodal discourse analysis to the social media platform VKontakte, I examine how Russophone audiences of global television imagine the country of origin of their object of fandom, and how spatial imaginations embedded in this process contribute to popular geopolitics of Norden – that is, to geopolitical reasoning of narratives and representations of Nordic countries available through popular culture. My analysis shows how Norway and its positioning in the world provides an important symbolic resource for further discussions on identity and belonging. A close examination of mediated transnational cultural exchange through fan communities advances our understanding of the meaning of popular geopolitics in the age of global television.
在本文中,我将讨论俄罗斯粉丝对挪威热门青少年电视剧《羞耻》(Skam [Shame])反应的地缘政治基础。从Skam通过非正式的横向网络广泛传播开始,我的文章强调了粉丝参与全球电视意义制造的语境特殊性。通过对社交媒体平台VKontakte的多模态话语分析,我研究了全球电视的俄语观众如何想象他们的粉丝对象的原籍国,以及在这一过程中嵌入的空间想象如何有助于诺顿的流行地缘政治——即通过流行文化对北欧国家的叙事和表征进行地缘政治推理。我的分析表明,挪威及其在世界上的定位为进一步讨论身份和归属感提供了重要的象征性资源。通过粉丝社区对中介跨国文化交流的仔细研究,有助于我们理解全球电视时代流行地缘政治的意义。
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引用次数: 1
Landscape, Geopolitics, and National Identity in the Norwegian Thrillers Occupied and Nobel 挪威惊悚片《被占领》和《诺贝尔》中的景观、地缘政治和国家认同
IF 1.1 Q2 COMMUNICATION Pub Date : 2020-09-01 DOI: 10.2478/nor-2020-0006
R. Saunders
Abstract Focusing on the use of landscape in the Norwegian series Occupied (2015–2020) and Nobel (2016), this article examines the ways in which cityscapes and panoramas of the natural environment are employed as affective, as well as aesthetic tools for storytelling within a geopolitically inflected framework. Drawing on literature from popular geopolitics, geocriticism, and visual politics, my analysis interrogates the ways in which geopolitical codes and visions manifest via televisual fiction, reflecting a variety of insecurities associated with Norway's current position in world affairs, as well as contemporary challenges to Norwegian national identity. This article also discusses how these two series have adapted key geovisual elements of the what I deem the “near Nordic Noir” style to focus more explicitly on geopolitical questions, linking Occupied and Nobel to other geopolitically inflected series from Nordic Europe.
本文以挪威系列作品《占领》(2015-2020)和《诺贝尔》(2016)中景观的运用为重点,探讨了在地缘政治变化的框架下,城市景观和自然环境全景是如何作为情感和美学工具来讲述故事的。从流行的地缘政治、地缘批评和视觉政治的文学作品中,我的分析询问了地缘政治代码和愿景通过电视小说表现出来的方式,反映了与挪威当前在世界事务中的地位相关的各种不安全感,以及挪威民族认同面临的当代挑战。本文还讨论了这两个系列如何适应我认为的“近北欧黑色”风格的关键地理视觉元素,更明确地关注地缘政治问题,将《占领》和《诺贝尔》与北欧其他地缘政治影响的系列联系起来。
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引用次数: 3
Geopolitical Television Drama Within and Beyond the Nordic Region 北欧地区内外的地缘政治电视剧
IF 1.1 Q2 COMMUNICATION Pub Date : 2020-09-01 DOI: 10.2478/nor-2020-0013
P. Chow, Anne Marit Waade, R. Saunders
Abstract This article presents a framework for thinking about the intersections between geopolitics and Northern European television drama by examining the contemporary Nordic Noir genre of crime drama. Nordic Noir features not only the double plot that combines sociopolitical critique with crime drama, but also a third “gaze” that engages aesthetics and territorial features that further individual series’ geopolitical critique. Nordic Noir has become especially attuned to contemporary geopolitical issues specific to its setting (climate change, East-West rivalries, etc.), through which viewers engage with region-specific geopolitical codes and visions. However, what happens when Nordic geopolitical television drama series are exported and transculturally adapted to different geopolitical and cultural realities? By examining the Southeast Asian localisation of The Bridge (Viu/HBO Asia, 2018–) that transforms Nordic Noir into “tropical noir”, this article critically reflects on the geopolitical power and societal engagement of the Nordic Noir template both within and beyond the Nordic region.
摘要本文通过考察当代北欧黑色犯罪剧类型,提出了一个思考地缘政治与北欧电视剧交集的框架。《北欧黑色》的特点不仅是将社会政治批判与犯罪剧结合起来的双重情节,而且还有第三种“凝视”,这种“凝视”结合了美学和领土特征,进一步推动了个别系列的地缘政治批判。北欧黑色已经变得特别适合当代地缘政治问题,具体到它的设置(气候变化,东西方竞争等),通过它,观众参与到特定地区的地缘政治代码和愿景。然而,当北欧地缘政治电视剧被出口并跨文化地适应不同的地缘政治和文化现实时会发生什么?通过研究《桥》在东南亚的本地化(Viu/HBO Asia, 2018 -),将北欧黑色电影转变为“热带黑色”,本文批判性地反思了北欧地区内外的地缘政治力量和北欧黑色电影模板的社会参与。
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引用次数: 2
Nordic Noir from Within and Beyond: Negotiating geopolitical regionalisation through SVoD crime narratives 来自内外的北欧黑:通过SVoD犯罪叙事谈判地缘政治区域化
IF 1.1 Q2 COMMUNICATION Pub Date : 2020-09-01 DOI: 10.2478/NOR-2020-0012
Hansen Toft Kim
Abstract In this article, I show how a vision for the Nordic region exists as a banal Nordism, based on years of content exchange, Nordic co-production models, and public funding opportunities. I document how new commercial players have been able to gain a very large market share in only a few years, significantly disrupting the reach of public service broadcasters in the Nordic region. The three largest contemporary commercial players on the Nordic market – Viaplay, HBO, and Netflix – have been able to, in very different ways, tap into the ideology of banal Nordism and the geopolitical unity of the Nordic region, and they have done so by producing and acquiring content that has deep associations with one of the Nordic region's main international brands: Scandinavian crime fiction and Nordic Noir.
摘要在这篇文章中,我展示了北欧地区的愿景是如何作为一个平庸的北欧主义存在的,基于多年的内容交流、北欧联合制作模式和公共资金机会。我记录了新的商业参与者是如何在短短几年内获得巨大的市场份额的,这大大扰乱了公共服务广播公司在北欧地区的影响力。北欧市场上最大的三家当代商业公司——Viaplay、HBO和Netflix——能够以截然不同的方式利用平庸的北欧主义意识形态和北欧地区的地缘政治统一,他们通过制作和获取与北欧地区主要国际品牌之一有着深刻联系的内容来做到这一点:斯堪的纳维亚犯罪小说和北欧黑。
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引用次数: 4
The Landscapes of Eco-NoirReimagining Norwegian eco-exceptionalism in Occupied 《被占领》中挪威生态例外论的景观
IF 1.1 Q2 COMMUNICATION Pub Date : 2020-09-01 DOI: 10.2478/nor-2020-0018
A. Mrozewicz
Abstract This article examines the Norwegian climate fiction television series Okkupert [Occupied] (2015–), focusing on the ways in which it reveals the complicity of Nordic subjects in an ecological dystopia. I argue that in illuminating this complicity, the series reimagines the Norwegian national self-conception rooted in a discourse of Norway's exceptionalist relation to nature. I show how Norway's green (self-)image is expressed through what I call “white ecology” – an aesthetics of whiteness encoded in neoromantic mountainous winter landscapes widely associated with the North, but also in the figure of the Norwegian white male polar explorer. I argue in this article that Occupied challenges this white-ecological masculine discourse through “dark ecology” (Morton, 2007), embodied by Russia and expressed by the avoidance of spectacular landscape aesthetics as well as by the strategy of “enmeshment”, facilitated by the medium of televisual long-form storytelling and the eco-noir aesthetics.
本文研究了挪威气候小说电视连续剧Okkupert[占领](2015 -),重点关注它揭示北欧主题在生态反乌托邦中的共谋方式。我认为,在阐明这种共谋时,该系列重新想象了根植于挪威与自然的例外主义关系的话语中的挪威民族自我概念。我展示了挪威的绿色(自我)形象是如何通过我所谓的“白色生态”来表达的——这是一种白色的美学,体现在与北方广泛相关的新浪漫主义的冬季山区景观中,也体现在挪威白人男性极地探险家的形象中。我在这篇文章中认为,“占领”通过“黑暗生态”(Morton, 2007)挑战了这种白人生态男性话语,这种“黑暗生态”体现在俄罗斯,并通过避免壮观的景观美学以及通过电视长篇叙事和生态黑色美学媒介促进的“纠缠”策略来表达。
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引用次数: 4
Transformations of the Evil Forest in the Swedish Television Series Jordskott: An ecocritical reading 瑞典电视连续剧《Jordskott》中邪恶森林的转变:生态批判解读
IF 1.1 Q2 COMMUNICATION Pub Date : 2020-09-01 DOI: 10.2478/nor-2020-0011
I. Souch
Abstract This article is an ecocritical reading of the Swedish television series Jordskott. I discuss the effects in the series produced by the combination of the Nordic Noir's style and narrative techniques with elements of other genres, especially Gothic horror. I argue that through the contemporary reworking of the centuries-old Nordic mythology, Jordskott demonstrates how the aggressive powers of nature in Gothic narratives can no more be conventionally explained by referring to the pagan, pre-Christian beliefs, but need to be reconceived in light of the relentless environmental devastation brought about by humankind. The link unveiled between natural ecology and cultural mythology allows the series to surpass the limitations of the regionally informed folkloric story and to evolve into an ecological cautionary tale of global significance.
摘要本文是对瑞典电视连续剧《Jordskott》的生态批判解读。我讨论了北欧黑的风格和叙事技巧与其他类型元素,特别是哥特式恐怖元素相结合所产生的系列效果。我认为,通过对数百年前北欧神话的当代改编,Jordskott展示了哥特式叙事中自然的侵略性力量如何不再能够通过提及异教徒、前基督教信仰来进行传统解释,而是需要根据人类带来的无情环境破坏来重新认识。自然生态和文化神话之间的联系使该系列超越了区域性民间传说故事的局限性,发展成为一个具有全球意义的生态警示故事。
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引用次数: 4
Wallander's Dark Geopolitics 沃兰德的黑暗地缘政治
IF 1.1 Q2 COMMUNICATION Pub Date : 2020-09-01 DOI: 10.2478/nor-2020-0014
J. Stougaard-Nielsen
Abstract A current fault line in the study of crime fiction as a transnational genre is to what extent crime novels offer readers genuine cosmopolitan windows onto other worlds and cultures or whether it simply is bound to reproduce trite imagologies and national stereotypes. The overarching premise for this article is to explore the extent to which Henning Mankell's crime novels and their adaptations engage the character Wallander's own and “other” worlds with a cosmopolitan perspective, by considering the mutations of Wallander's fictional local world as intricately tied to discursive geopolitical realities of the post–Cold War world. More specifically, I consider what may be gained from exploring the Wallander series within two distinct – yet, I shall argue, related – perspectives on geopolitics and crime fiction: on the one hand, the geopolitics of the translation, adaptation, and reception networks that have “worlded” the Wallander series (what I call Wallander's geopolitical adaptation networks), and on the other, the fictional geopolitical networks that weave the Global North and the Global South together in several of Mankell's intricate crime plots (Wallander's dark geopolitics).
摘要犯罪小说作为一种跨国类型的研究,目前的一条断层线是,犯罪小说在多大程度上为读者提供了了解其他世界和文化的真正世界性窗口,或者它是否注定要复制陈腐的意象和民族刻板印象。本文的首要前提是,通过考虑到瓦兰德虚构的地方世界的突变与后冷战世界的地缘政治现实错综复杂地联系在一起,探索亨宁·曼克尔的犯罪小说及其改编作品在多大程度上以国际化的视角与瓦兰德自己和“其他”世界接触。更具体地说,我认为,从地缘政治和犯罪小说的两个不同的——但我认为,是相关的——视角中探索《瓦兰德》系列可能会获得什么:一方面,翻译、改编和接收网络的地缘政治使《瓦兰德系列》“世界化”(我称之为《瓦兰德的地缘政治改编网络》),另一方面,虚构的地缘政治网络将全球北方和全球南方编织在一起,形成了曼克尔的几个复杂犯罪阴谋(瓦兰德的黑暗地缘政治)。
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引用次数: 0
The Geopolitics of Nordic Noir: Representations of current threats and vigilantes in contemporary Danish and Norwegian serial drama 北欧黑色的地缘政治:当代丹麦和挪威系列戏剧中当前威胁和义务警员的表现
IF 1.1 Q2 COMMUNICATION Pub Date : 2020-09-01 DOI: 10.2478/nor-2020-0015
K. Dodds, Tobias Hochscherf
Abstract The “golden age” of Scandinavian television has often been associated with Nordic Noir crime dramas, yet many of the acclaimed serials also engage with geopolitical themes such as migration, cross-border crime, military conflicts, and global terrorism. In this article, we examine the ways in which Nordic Noir contributes to discourses on such topics. We look specifically at the dramas Okkupert [Occupied] (NRK, 2015–), Ørnen [The Eagle] (DR, 2004–2006), Nobel – fred for enhver pris [Nobel – Peace at any Cost] (NRK, 2016), and Kriger [Warrior] (Netflix, 2018–) as they explore potential threats to Scandinavian society and the Nordic welfare state through the distinct figure of the vigilante veteran. Returning soldiers, as we argue, are particularly productive of geopolitics because they are shown to be adept (even well suited) to dealing with the geopolitical uncanny. They, in fact, problematise the positive Scandinavian self-image. While Scandinavian society, as can be inferred from the dramas, has become hypocritical and complacent owing to a very high standard of living, the veterans are the only people adept at responding to threats and crises.
摘要斯堪的纳维亚电视台的“黄金时代”经常与北欧黑色犯罪剧联系在一起,但许多备受赞誉的连续剧也涉及地缘政治主题,如移民、跨境犯罪、军事冲突和全球恐怖主义。在这篇文章中,我们考察了Nordic Noir在这些主题的话语中所起的作用。我们特别关注戏剧《Okkupert[占领]》(NRK,2015–)、《Örnen[鹰]》(DR,2004–2006)、《Nobel–fred for enhver pris[Nobel–Peace at any Cost]》(NR K,2016)和《Kriger[Warrior]》(Netflix,2018–),因为它们通过治安维持老兵的独特形象探索了斯堪的纳维亚社会和北欧福利国家的潜在威胁。正如我们所说,回归的士兵在地缘政治方面尤其富有成效,因为他们被证明擅长(甚至非常适合)应对地缘政治的神秘事件。事实上,他们对斯堪的纳维亚积极的自我形象提出了质疑。从剧中可以看出,斯堪的纳维亚社会由于生活水平非常高而变得虚伪和自满,但退伍军人是唯一善于应对威胁和危机的人。
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引用次数: 1
期刊
Nordicom Review
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