Pub Date : 2025-07-31DOI: 10.1016/j.iedeen.2025.100290
Mumin Dayan , Zafar Husain , Betul Dayan , Anthony Di Benedetto
This study develops a moderated mediation model to investigate the relationship between organizational innovativeness and organizational competitiveness, with service innovation as a mediating variable. It further explores the moderating effects of organizational support and organizational flexibility on this relationship. A quantitative, cross-sectional survey was conducted among 1350 IT solution providers operating within Software Export Zones in India. Data were collected from 110 firms, targeting project managers, senior project managers, general managers, and vice presidents responsible for project oversight. A pretested, self-administered questionnaire was used for data collection. Structural equation modeling was employed to validate the measurement model and to test the hypothesized relationships. The findings demonstrate that service innovation plays a key mediating role between organizational innovativeness and competitiveness. Moreover, both organizational support and flexibility significantly moderate this relationship. The results underscore the importance of dynamic organizational capabilities in enhancing service innovation and sustaining competitive advantage in the IT services sector.
{"title":"Roles of service innovation and dynamic internal resources on the organizational innovativeness-competitiveness relationship in Indian IT sector—A moderated mediation model","authors":"Mumin Dayan , Zafar Husain , Betul Dayan , Anthony Di Benedetto","doi":"10.1016/j.iedeen.2025.100290","DOIUrl":"10.1016/j.iedeen.2025.100290","url":null,"abstract":"<div><div>This study develops a moderated mediation model to investigate the relationship between organizational innovativeness and organizational competitiveness, with service innovation as a mediating variable. It further explores the moderating effects of organizational support and organizational flexibility on this relationship. A quantitative, cross-sectional survey was conducted among 1350 IT solution providers operating within Software Export Zones in India. Data were collected from 110 firms, targeting project managers, senior project managers, general managers, and vice presidents responsible for project oversight. A pretested, self-administered questionnaire was used for data collection. Structural equation modeling was employed to validate the measurement model and to test the hypothesized relationships. The findings demonstrate that service innovation plays a key mediating role between organizational innovativeness and competitiveness. Moreover, both organizational support and flexibility significantly moderate this relationship. The results underscore the importance of dynamic organizational capabilities in enhancing service innovation and sustaining competitive advantage in the IT services sector.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100290"},"PeriodicalIF":6.4,"publicationDate":"2025-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144748753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-07-31DOI: 10.1016/j.iedeen.2025.100291
Melih Sefa Yavuz , Hilal Çalik
This study investigates the long-term impact of artificial intelligence (AI) and machine learning (ML) patent intensity on firms’ performance, focusing on innovation-driven competitive advantage. Using a panel of 20 technology-intensive firms from 2013 to 2023, this study employs eXtreme gradient boosting (XGBoost) and random forest algorithms to capture nonlinear relationships between AI and ML patent intensity and key financial indicators, including return on assets (ROA), operating margin, and net profit margin. The results indicate that AI and ML patents significantly enhance ROA and operating margins, particularly with a five-year lag, highlighting the delayed but positive influence of such innovations. However, the effect on net profit margin remains limited. These findings underscore the strategic value of AI and ML innovation in driving sustainable firm performance while also emphasizing the importance of long-term planning and complementary investments for maximizing financial returns.
{"title":"AI and ML patent intensity and firm performance: A machine learning-based lagged analysis","authors":"Melih Sefa Yavuz , Hilal Çalik","doi":"10.1016/j.iedeen.2025.100291","DOIUrl":"10.1016/j.iedeen.2025.100291","url":null,"abstract":"<div><div>This study investigates the long-term impact of artificial intelligence (AI) and machine learning (ML) patent intensity on firms’ performance, focusing on innovation-driven competitive advantage. Using a panel of 20 technology-intensive firms from 2013 to 2023, this study employs eXtreme gradient boosting (XGBoost) and random forest algorithms to capture nonlinear relationships between AI and ML patent intensity and key financial indicators, including return on assets (ROA), operating margin, and net profit margin. The results indicate that AI and ML patents significantly enhance ROA and operating margins, particularly with a five-year lag, highlighting the delayed but positive influence of such innovations. However, the effect on net profit margin remains limited. These findings underscore the strategic value of AI and ML innovation in driving sustainable firm performance while also emphasizing the importance of long-term planning and complementary investments for maximizing financial returns.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100291"},"PeriodicalIF":6.4,"publicationDate":"2025-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144748752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to demonstrate how the female university students’ perceptions of the two main categories of financing—formal and informal—can influence their entrepreneurial intentions. Analyzing data collected through a custom-designed instrument grounded in existing literature via a structural equation modeling (SEM) approach, the study draws on a sample of 473 female university students from a public university in Mexico. The findings reveal that perceptions of the importance, accessibility, and convenience of formal financing sources—such as bank loans, government credit programs, and other institutional financial services—exert a stronger influence on entrepreneurial intentions than perceptions of informal financing sources—such as loans from family or friends, non-institutional angel investors, and informal lenders such as loan sharks.
{"title":"Perceptions of formal and informal financing sources as a predictor of female university students’ entrepreneurial intentions","authors":"Alejandro Campos-Sánchez , Citlalli Rocío Flores-Rodríguez , Gloria Yaneth Zápari-Romero","doi":"10.1016/j.iedeen.2025.100289","DOIUrl":"10.1016/j.iedeen.2025.100289","url":null,"abstract":"<div><div>This research aims to demonstrate how the female university students’ perceptions of the two main categories of financing—formal and informal—can influence their entrepreneurial intentions. Analyzing data collected through a custom-designed instrument grounded in existing literature via a structural equation modeling (SEM) approach, the study draws on a sample of 473 female university students from a public university in Mexico. The findings reveal that perceptions of the importance, accessibility, and convenience of formal financing sources—such as bank loans, government credit programs, and other institutional financial services—exert a stronger influence on entrepreneurial intentions than perceptions of informal financing sources—such as loans from family or friends, non-institutional angel investors, and informal lenders such as loan sharks.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100289"},"PeriodicalIF":6.4,"publicationDate":"2025-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144738990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Companies that prioritize product responsibility often develop stronger brand identities and foster greater consumer loyalty. However, these outcomes are influenced by the firm's capital structure. This study applies the trade-off theory to examine how capital structure affects product responsibility and corporate reputation. Using purposive sampling, the study analyzed 22 years of data (2002–2023) from 163 non-financial firms listed on the London Stock Exchange, sourced from Thomson Reuters Eikon DataStream. The analysis employed the Common Correlated Effects Mean Group (CCEMG) and two-step Generalized Method of Moments (GMM) estimation techniques. Findings reveal a significant negative relationship between the debt-to-equity ratio and both product responsibility and corporate reputation. Additionally, the interaction between governance and the debt-to-equity ratio negatively influences product responsibility but positively affects corporate reputation. To enhance product responsibility, companies should adopt sustainable practices, such as implementing environmentally friendly technologies and promoting supply chain transparency. Management may also consider increasing equity financing—through retained earnings or new share issuance—to improve financial stability and stakeholder confidence, thereby strengthening market perception and corporate reputation.
{"title":"The impact of capital structure on product responsibility and corporate reputation: Evidence from non-financial institutions listed on the London stock exchange","authors":"Leviticus Mensah , Richard Arhinful , Hayford Asare Obeng , Bright Akwasi Gyamfi","doi":"10.1016/j.iedeen.2025.100287","DOIUrl":"10.1016/j.iedeen.2025.100287","url":null,"abstract":"<div><div>Companies that prioritize product responsibility often develop stronger brand identities and foster greater consumer loyalty. However, these outcomes are influenced by the firm's capital structure. This study applies the trade-off theory to examine how capital structure affects product responsibility and corporate reputation. Using purposive sampling, the study analyzed 22 years of data (2002–2023) from 163 non-financial firms listed on the London Stock Exchange, sourced from Thomson Reuters Eikon DataStream. The analysis employed the Common Correlated Effects Mean Group (CCEMG) and two-step Generalized Method of Moments (GMM) estimation techniques. Findings reveal a significant negative relationship between the debt-to-equity ratio and both product responsibility and corporate reputation. Additionally, the interaction between governance and the debt-to-equity ratio negatively influences product responsibility but positively affects corporate reputation. To enhance product responsibility, companies should adopt sustainable practices, such as implementing environmentally friendly technologies and promoting supply chain transparency. Management may also consider increasing equity financing—through retained earnings or new share issuance—to improve financial stability and stakeholder confidence, thereby strengthening market perception and corporate reputation.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100287"},"PeriodicalIF":7.1,"publicationDate":"2025-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144695342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-07-22DOI: 10.1016/j.iedeen.2025.100286
Lluís Bermúdez , David Anaya , Jaume Belles-Sampera
Explainable Artificial Intelligence (xAI) plays a crucial role in enhancing our understanding of decision-making processes within black-box Machine Learning models. Our objective is to introduce various xAI methodologies, providing risk managers with accessible approaches to model interpretation. To exemplify this, we present a case study focused on mitigating surrender risk in insurance savings products. We begin by using real data from universal life policies to build logistic regression and tree-based models. Using a range of xAI techniques, we gain valuable insight into the inner workings of tree-based models. We then propose a novel supervised clustering approach that integrates Shapley values with a Kohonen neural network (KNN). The process involves three main steps: computing Shapley values from a supervised tree-based model; clustering individuals into homogeneous profiles using an unsupervised KNN; and interpreting these profiles with a supervised decision tree model. Finally, we present several key findings derived from the application of xAI techniques, which have the potential to enhance surrender risk management practices.
{"title":"Leveraging xAI for enhanced surrender risk management in life insurance products","authors":"Lluís Bermúdez , David Anaya , Jaume Belles-Sampera","doi":"10.1016/j.iedeen.2025.100286","DOIUrl":"10.1016/j.iedeen.2025.100286","url":null,"abstract":"<div><div>Explainable Artificial Intelligence (xAI) plays a crucial role in enhancing our understanding of decision-making processes within black-box Machine Learning models. Our objective is to introduce various xAI methodologies, providing risk managers with accessible approaches to model interpretation. To exemplify this, we present a case study focused on mitigating surrender risk in insurance savings products. We begin by using real data from universal life policies to build logistic regression and tree-based models. Using a range of xAI techniques, we gain valuable insight into the inner workings of tree-based models. We then propose a novel supervised clustering approach that integrates Shapley values with a Kohonen neural network (KNN). The process involves three main steps: computing Shapley values from a supervised tree-based model; clustering individuals into homogeneous profiles using an unsupervised KNN; and interpreting these profiles with a supervised decision tree model. Finally, we present several key findings derived from the application of xAI techniques, which have the potential to enhance surrender risk management practices.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100286"},"PeriodicalIF":7.1,"publicationDate":"2025-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144679384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-07-17DOI: 10.1016/j.iedeen.2025.100288
Ge Ren , Ping Zeng , Xi Zhong
Exmilitary strategic leaders, by whether and when they affect corporate social performance (CSP), have not been systematically explored to date. On the basis of imprinting theory, upper echelons theory, and empirical data from Chinese listed firms from 2011 to 2020, we obtain the following findings: (1) Exmilitary strategic leaders have a positive effect on firms’ CSP. (2) From the perspective of managerial discretion, industry discretion (e.g., industry turbulence) and institutional discretion (e.g., regional marketization) enhance the positive effect of ex-military strategic leaders on firms’ CSP. (3) From the perspective of firm characteristics, the positive effect of ex-military strategic leaders on firms’ CSP is more pronounced in state-owned and heavily polluting firms. (4) Social responsibility attention is a potential mechanism for ex-military strategic leaders and CSP. We contribute to the literature on strategic leaders and CSP by validating the influence of ex-military strategic leaders on firms’ CSP.
{"title":"Ex-military strategic leaders and corporate social performance: effects and boundaries","authors":"Ge Ren , Ping Zeng , Xi Zhong","doi":"10.1016/j.iedeen.2025.100288","DOIUrl":"10.1016/j.iedeen.2025.100288","url":null,"abstract":"<div><div>Exmilitary strategic leaders, by whether and when they affect corporate social performance (CSP), have not been systematically explored to date. On the basis of imprinting theory, upper echelons theory, and empirical data from Chinese listed firms from 2011 to 2020, we obtain the following findings: (1) Exmilitary strategic leaders have a positive effect on firms’ CSP. (2) From the perspective of managerial discretion, industry discretion (e.g., industry turbulence) and institutional discretion (e.g., regional marketization) enhance the positive effect of ex-military strategic leaders on firms’ CSP. (3) From the perspective of firm characteristics, the positive effect of ex-military strategic leaders on firms’ CSP is more pronounced in state-owned and heavily polluting firms. (4) Social responsibility attention is a potential mechanism for ex-military strategic leaders and CSP. We contribute to the literature on strategic leaders and CSP by validating the influence of ex-military strategic leaders on firms’ CSP.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100288"},"PeriodicalIF":7.1,"publicationDate":"2025-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144654942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-07-02DOI: 10.1016/j.iedeen.2025.100285
Ali Nawaz Khan , Naseer Abbas Khan
This study investigates the impact of belief about artificial intelligence (AI) on AI continuous usage in Business-to-Business (B2B) contexts through the lens of socio-technical system theory (STST). Using multilevel structural equation modeling of data from 460 employees across 78 software firms in Southern China, this study examines how beliefs about AI influence AI continuous usage, mediated by intention to use AI and moderated by top management support. Results demonstrate that positive belief about AI significantly enhance intention to use AI and AI continuous usage, and also indicate a significant mediating effect of intention to use AI. Top management support emerged as a significant organizational-level moderator of these relationships. The findings of this study contribute to understanding AI adoption in B2B service sectors by integrating human and technical factors within an STST framework.
{"title":"Belief triggers to action in artificial intelligence arenas: Exploring the role of AI intention and top management support in multi-level investigation","authors":"Ali Nawaz Khan , Naseer Abbas Khan","doi":"10.1016/j.iedeen.2025.100285","DOIUrl":"10.1016/j.iedeen.2025.100285","url":null,"abstract":"<div><div>This study investigates the impact of belief about artificial intelligence (AI) on AI continuous usage in Business-to-Business (B2B) contexts through the lens of socio-technical system theory (STST). Using multilevel structural equation modeling of data from 460 employees across 78 software firms in Southern China, this study examines how beliefs about AI influence AI continuous usage, mediated by intention to use AI and moderated by top management support. Results demonstrate that positive belief about AI significantly enhance intention to use AI and AI continuous usage, and also indicate a significant mediating effect of intention to use AI. Top management support emerged as a significant organizational-level moderator of these relationships. The findings of this study contribute to understanding AI adoption in B2B service sectors by integrating human and technical factors within an STST framework.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100285"},"PeriodicalIF":7.1,"publicationDate":"2025-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144522763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-18DOI: 10.1016/j.iedeen.2025.100282
Yenus Muhammed Argaw, Yingqi Liu
Small and medium-scale enterprises (SMEs) play a crucial role in most developing countries. However, many of these enterprises face a range of challenges that hinder their growth and survival. This research aimed to examine the critical success factors affecting the growth of different sizes of SMEs in the Ethiopian construction industry. The novelty of the paper lies in addressing the identification problem found in the existing literature by employing appropriate estimation techniques to quantify the contribution of multiple success factors, thereby moving beyond descriptive statistics. Using an ordered logit model, we obtained interesting and informative results about the effects of critical success factors on the growth of SMEs. The results invariably suggest that the contribution of the critical success factors depends on the firm's specific factors (annual turnover). We found that not all factors exert comparable effects on success; certain factors wield a substantial influence for larger SMEs, whereas others demonstrate a significant impact on smaller SMEs. The gender of the owner has a positive and significant impact on the sustainable growth and success of Ethiopian construction firms with an annual turnover below 500,000 Birr. In contrast, for firms with an annual turnover above 500,000 Birr, the entrepreneur’s education level and entrepreneurial orientation are strongly and positively associated with firm success, showing a greater influence compared to lower-turnover firms. Therefore, this paper strongly recommends SME owners, managers, and staffs consider the level of annual turnover as the effectiveness of success factors depends on the level of annual turnover.
{"title":"The pathway to winning: optimizing small and medium enterprises performance in the construction industry through tailored success factors","authors":"Yenus Muhammed Argaw, Yingqi Liu","doi":"10.1016/j.iedeen.2025.100282","DOIUrl":"10.1016/j.iedeen.2025.100282","url":null,"abstract":"<div><div>Small and medium-scale enterprises (SMEs) play a crucial role in most developing countries. However, many of these enterprises face a range of challenges that hinder their growth and survival. This research aimed to examine the critical success factors affecting the growth of different sizes of SMEs in the Ethiopian construction industry. The novelty of the paper lies in addressing the identification problem found in the existing literature by employing appropriate estimation techniques to quantify the contribution of multiple success factors, thereby moving beyond descriptive statistics. Using an ordered logit model, we obtained interesting and informative results about the effects of critical success factors on the growth of SMEs. The results invariably suggest that the contribution of the critical success factors depends on the firm's specific factors (annual turnover). We found that not all factors exert comparable effects on success; certain factors wield a substantial influence for larger SMEs, whereas others demonstrate a significant impact on smaller SMEs. The gender of the owner has a positive and significant impact on the sustainable growth and success of Ethiopian construction firms with an annual turnover below 500,000 Birr. In contrast, for firms with an annual turnover above 500,000 Birr, the entrepreneur’s education level and entrepreneurial orientation are strongly and positively associated with firm success, showing a greater influence compared to lower-turnover firms. Therefore, this paper strongly recommends SME owners, managers, and staffs consider the level of annual turnover as the effectiveness of success factors depends on the level of annual turnover.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100282"},"PeriodicalIF":7.1,"publicationDate":"2025-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144313354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01DOI: 10.1016/j.iedeen.2025.100284
Marc Hasselwander, Daniel Weiss
Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers’ preferences for super app services in a European context, where these apps are beginning to emerge. Using cluster analysis and multinomial logistic regression, we analyze data from 764 potential super app adopters in Germany, identifying five distinct preference-based clusters: (1) Urban Explorers, (2) Efficiency Experts, (3) the Versatile Majority, (4) Digital Enthusiasts, and (5) the Golden Triangle. Each cluster is defined by a unique combination of desired features, with e-commerce, social media, and banking/financial services emerging as the most in-demand categories. Our findings indicate that super app providers should work to strategically integrate highly demanded services rather than focusing on the incorporation of an increasingly wide array of features. To our knowledge, this is the first scholarly effort to quantify super app service preferences in a European context, offering managers and policymakers evidence-based insights to effectively navigate this disruptive technology.
{"title":"Consumer preferences for super app services: E-commerce, social media, and banking dominate","authors":"Marc Hasselwander, Daniel Weiss","doi":"10.1016/j.iedeen.2025.100284","DOIUrl":"10.1016/j.iedeen.2025.100284","url":null,"abstract":"<div><div>Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers’ preferences for super app services in a European context, where these apps are beginning to emerge. Using cluster analysis and multinomial logistic regression, we analyze data from 764 potential super app adopters in Germany, identifying five distinct preference-based clusters: (1) Urban Explorers, (2) Efficiency Experts, (3) the Versatile Majority, (4) Digital Enthusiasts, and (5) the Golden Triangle. Each cluster is defined by a unique combination of desired features, with e-commerce, social media, and banking/financial services emerging as the most in-demand categories. Our findings indicate that super app providers should work to strategically integrate highly demanded services rather than focusing on the incorporation of an increasingly wide array of features. To our knowledge, this is the first scholarly effort to quantify super app service preferences in a European context, offering managers and policymakers evidence-based insights to effectively navigate this disruptive technology.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100284"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143935816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01DOI: 10.1016/j.iedeen.2025.100279
Jorge Luna-Amador , Alexander Caraballo-Payares , Andres Escobar-Espinoza
This paper aims to identify emerging research topics related to brand activism: analyzing current research trends and providing a comprehensive overview of its various aspects. Brand activism, transcending traditional business roles, represents a strategic alignment of corporate identities with broader societal values and issues. This study employs a structured approach, including data identification, filtering, and systematization, with a focus on scientific literature in the field. We conduct a systematic literature review using the PRISMA methodology and the SCOPUS database, we identify and analyze 150 relevant documents. VOSviewer software for network analysis and Atlas TI 23 for data categorization are employed to conduct cluster identifications and content analysis. This research identifies four main topics: Corporate Social Responsibility (CSR), Social Media, Brand Equity, and Authenticity. It explores the transition of brand activism from CSR to a more integrated approach in brand identity, examines the significant role of social media in brand activism, and discusses how brand activism impacts brand equity. The study also delves into the concept of authenticity in brand activism, distinguishing genuine efforts from woke-washing. The paper concludes with managerial implications, emphasizing the importance of integrating brand activism into corporate strategies with the dynamic, evolving nature of brand activism. It suggests future research directions, focusing on long-term impacts of brand activism on consumer behavior, brand loyalty and corporate reputation, and on ethical dimensions and risks in various cultural and political contexts.
本文旨在确定与品牌行动主义相关的新兴研究课题:分析当前的研究趋势,并提供其各个方面的全面概述。品牌行动主义超越了传统的商业角色,代表了企业身份与更广泛的社会价值观和问题的战略一致性。本研究采用结构化方法,包括数据识别、过滤和系统化,重点关注该领域的科学文献。我们使用PRISMA方法和SCOPUS数据库进行了系统的文献综述,我们确定并分析了150篇相关文献。使用网络分析软件VOSviewer和数据分类软件Atlas TI 23进行聚类识别和内容分析。这项研究确定了四个主要主题:企业社会责任(CSR)、社交媒体、品牌资产和真实性。它探讨了品牌行动主义从企业社会责任到品牌认同的更综合的方法的转变,考察了社交媒体在品牌行动主义中的重要作用,并讨论了品牌行动主义如何影响品牌资产。该研究还深入探讨了品牌行动主义中的真实性概念,将真正的努力与粉饰的努力区分开来。本文总结了管理意义,强调了将品牌行动主义与品牌行动主义的动态演变性质整合到企业战略中的重要性。本文提出了未来的研究方向,重点关注品牌行动主义对消费者行为、品牌忠诚度和企业声誉的长期影响,以及不同文化和政治背景下的伦理维度和风险。
{"title":"Brand activism: Research trends and cluster analysis","authors":"Jorge Luna-Amador , Alexander Caraballo-Payares , Andres Escobar-Espinoza","doi":"10.1016/j.iedeen.2025.100279","DOIUrl":"10.1016/j.iedeen.2025.100279","url":null,"abstract":"<div><div>This paper aims to identify emerging research topics related to brand activism: analyzing current research trends and providing a comprehensive overview of its various aspects. Brand activism, transcending traditional business roles, represents a strategic alignment of corporate identities with broader societal values and issues. This study employs a structured approach, including data identification, filtering, and systematization, with a focus on scientific literature in the field. We conduct a systematic literature review using the PRISMA methodology and the SCOPUS database, we identify and analyze 150 relevant documents. VOSviewer software for network analysis and Atlas TI 23 for data categorization are employed to conduct cluster identifications and content analysis. This research identifies four main topics: Corporate Social Responsibility (CSR), Social Media, Brand Equity, and Authenticity. It explores the transition of brand activism from CSR to a more integrated approach in brand identity, examines the significant role of social media in brand activism, and discusses how brand activism impacts brand equity. The study also delves into the concept of authenticity in brand activism, distinguishing genuine efforts from woke-washing. The paper concludes with managerial implications, emphasizing the importance of integrating brand activism into corporate strategies with the dynamic, evolving nature of brand activism. It suggests future research directions, focusing on long-term impacts of brand activism on consumer behavior, brand loyalty and corporate reputation, and on ethical dimensions and risks in various cultural and political contexts.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100279"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143907832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}