Pub Date : 2025-09-01Epub Date: 2025-08-03DOI: 10.1016/j.iedeen.2025.100292
Mercedes Segarra-Ciprés, Ana B. Escrig-Tena, Georgiana-Alexandra Badoiu
Can corporate entrepreneurship (CE) benefit from insights gained from stakeholders? This study develops a novel framework to analyse how stakeholder relationships provide opportunities and resources for CE, with a particular focus on the role of employees as key stakeholders in driving entrepreneurial activities within organisations. It also examines the consequences of CE for creating value in terms of triple bottom line performance. Matched data on 358 employees working in 125 technology-based companies in Spain were analysed to examine the proposed relationships. Structural equation models were estimated using EQS software. The research concludes that close relationships with stakeholders and employees’ proactive and risk-taking behaviour lead to high levels of CE. Employees’ innovative behaviour contributes to CE when coupled with a shared vision. Moreover, CE creates shared value by contributing positively to economic, environmental and social performance. Through this approach, we not only shed light on the drivers of CE, but also underline its transformative potential in promoting sustainable growth.
{"title":"Stakeholders as enablers of corporate entrepreneurship leading to triple bottom line performance","authors":"Mercedes Segarra-Ciprés, Ana B. Escrig-Tena, Georgiana-Alexandra Badoiu","doi":"10.1016/j.iedeen.2025.100292","DOIUrl":"10.1016/j.iedeen.2025.100292","url":null,"abstract":"<div><div>Can corporate entrepreneurship (CE) benefit from insights gained from stakeholders? This study develops a novel framework to analyse how stakeholder relationships provide opportunities and resources for CE, with a particular focus on the role of employees as key stakeholders in driving entrepreneurial activities within organisations. It also examines the consequences of CE for creating value in terms of triple bottom line performance. Matched data on 358 employees working in 125 technology-based companies in Spain were analysed to examine the proposed relationships. Structural equation models were estimated using EQS software. The research concludes that close relationships with stakeholders and employees’ proactive and risk-taking behaviour lead to high levels of CE. Employees’ innovative behaviour contributes to CE when coupled with a shared vision. Moreover, CE creates shared value by contributing positively to economic, environmental and social performance. Through this approach, we not only shed light on the drivers of CE, but also underline its transformative potential in promoting sustainable growth.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100292"},"PeriodicalIF":6.4,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144763629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-07-17DOI: 10.1016/j.iedeen.2025.100288
Ge Ren , Ping Zeng , Xi Zhong
Exmilitary strategic leaders, by whether and when they affect corporate social performance (CSP), have not been systematically explored to date. On the basis of imprinting theory, upper echelons theory, and empirical data from Chinese listed firms from 2011 to 2020, we obtain the following findings: (1) Exmilitary strategic leaders have a positive effect on firms’ CSP. (2) From the perspective of managerial discretion, industry discretion (e.g., industry turbulence) and institutional discretion (e.g., regional marketization) enhance the positive effect of ex-military strategic leaders on firms’ CSP. (3) From the perspective of firm characteristics, the positive effect of ex-military strategic leaders on firms’ CSP is more pronounced in state-owned and heavily polluting firms. (4) Social responsibility attention is a potential mechanism for ex-military strategic leaders and CSP. We contribute to the literature on strategic leaders and CSP by validating the influence of ex-military strategic leaders on firms’ CSP.
{"title":"Ex-military strategic leaders and corporate social performance: effects and boundaries","authors":"Ge Ren , Ping Zeng , Xi Zhong","doi":"10.1016/j.iedeen.2025.100288","DOIUrl":"10.1016/j.iedeen.2025.100288","url":null,"abstract":"<div><div>Exmilitary strategic leaders, by whether and when they affect corporate social performance (CSP), have not been systematically explored to date. On the basis of imprinting theory, upper echelons theory, and empirical data from Chinese listed firms from 2011 to 2020, we obtain the following findings: (1) Exmilitary strategic leaders have a positive effect on firms’ CSP. (2) From the perspective of managerial discretion, industry discretion (e.g., industry turbulence) and institutional discretion (e.g., regional marketization) enhance the positive effect of ex-military strategic leaders on firms’ CSP. (3) From the perspective of firm characteristics, the positive effect of ex-military strategic leaders on firms’ CSP is more pronounced in state-owned and heavily polluting firms. (4) Social responsibility attention is a potential mechanism for ex-military strategic leaders and CSP. We contribute to the literature on strategic leaders and CSP by validating the influence of ex-military strategic leaders on firms’ CSP.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100288"},"PeriodicalIF":7.1,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144654942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-07-22DOI: 10.1016/j.iedeen.2025.100286
Lluís Bermúdez , David Anaya , Jaume Belles-Sampera
Explainable Artificial Intelligence (xAI) plays a crucial role in enhancing our understanding of decision-making processes within black-box Machine Learning models. Our objective is to introduce various xAI methodologies, providing risk managers with accessible approaches to model interpretation. To exemplify this, we present a case study focused on mitigating surrender risk in insurance savings products. We begin by using real data from universal life policies to build logistic regression and tree-based models. Using a range of xAI techniques, we gain valuable insight into the inner workings of tree-based models. We then propose a novel supervised clustering approach that integrates Shapley values with a Kohonen neural network (KNN). The process involves three main steps: computing Shapley values from a supervised tree-based model; clustering individuals into homogeneous profiles using an unsupervised KNN; and interpreting these profiles with a supervised decision tree model. Finally, we present several key findings derived from the application of xAI techniques, which have the potential to enhance surrender risk management practices.
{"title":"Leveraging xAI for enhanced surrender risk management in life insurance products","authors":"Lluís Bermúdez , David Anaya , Jaume Belles-Sampera","doi":"10.1016/j.iedeen.2025.100286","DOIUrl":"10.1016/j.iedeen.2025.100286","url":null,"abstract":"<div><div>Explainable Artificial Intelligence (xAI) plays a crucial role in enhancing our understanding of decision-making processes within black-box Machine Learning models. Our objective is to introduce various xAI methodologies, providing risk managers with accessible approaches to model interpretation. To exemplify this, we present a case study focused on mitigating surrender risk in insurance savings products. We begin by using real data from universal life policies to build logistic regression and tree-based models. Using a range of xAI techniques, we gain valuable insight into the inner workings of tree-based models. We then propose a novel supervised clustering approach that integrates Shapley values with a Kohonen neural network (KNN). The process involves three main steps: computing Shapley values from a supervised tree-based model; clustering individuals into homogeneous profiles using an unsupervised KNN; and interpreting these profiles with a supervised decision tree model. Finally, we present several key findings derived from the application of xAI techniques, which have the potential to enhance surrender risk management practices.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100286"},"PeriodicalIF":7.1,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144679384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01Epub Date: 2025-07-02DOI: 10.1016/j.iedeen.2025.100285
Ali Nawaz Khan , Naseer Abbas Khan
This study investigates the impact of belief about artificial intelligence (AI) on AI continuous usage in Business-to-Business (B2B) contexts through the lens of socio-technical system theory (STST). Using multilevel structural equation modeling of data from 460 employees across 78 software firms in Southern China, this study examines how beliefs about AI influence AI continuous usage, mediated by intention to use AI and moderated by top management support. Results demonstrate that positive belief about AI significantly enhance intention to use AI and AI continuous usage, and also indicate a significant mediating effect of intention to use AI. Top management support emerged as a significant organizational-level moderator of these relationships. The findings of this study contribute to understanding AI adoption in B2B service sectors by integrating human and technical factors within an STST framework.
{"title":"Belief triggers to action in artificial intelligence arenas: Exploring the role of AI intention and top management support in multi-level investigation","authors":"Ali Nawaz Khan , Naseer Abbas Khan","doi":"10.1016/j.iedeen.2025.100285","DOIUrl":"10.1016/j.iedeen.2025.100285","url":null,"abstract":"<div><div>This study investigates the impact of belief about artificial intelligence (AI) on AI continuous usage in Business-to-Business (B2B) contexts through the lens of socio-technical system theory (STST). Using multilevel structural equation modeling of data from 460 employees across 78 software firms in Southern China, this study examines how beliefs about AI influence AI continuous usage, mediated by intention to use AI and moderated by top management support. Results demonstrate that positive belief about AI significantly enhance intention to use AI and AI continuous usage, and also indicate a significant mediating effect of intention to use AI. Top management support emerged as a significant organizational-level moderator of these relationships. The findings of this study contribute to understanding AI adoption in B2B service sectors by integrating human and technical factors within an STST framework.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100285"},"PeriodicalIF":7.1,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144522763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01Epub Date: 2025-03-09DOI: 10.1016/j.iedeen.2025.100274
Pen-Yuan Liao
Drawing on the theory of threatened egotism, this study hypothesized that organization-based self-esteem moderates the negative relationship between abusive supervision and affective organizational commitment, as well as the positive relationships between abusive supervision and intentions to quit, supervisor-directed deviance, and organizational deviance. A two-wave survey was used to collect data from 284 employees nested within 55 organizations. The results of HLM analyses supported this study's hypothesized model. Specifically, organization-based self-esteem moderated all the relationships between abusive supervision and the work outcomes in this study in such a way that the relationships were stronger for employees who were higher rather than lower in organization-based self-esteem. The implications pertaining to practice and theory are discussed.
{"title":"Does organization-based self-esteem moderate the relationships between abusive supervision and work outcomes? The threatened egotism perspective","authors":"Pen-Yuan Liao","doi":"10.1016/j.iedeen.2025.100274","DOIUrl":"10.1016/j.iedeen.2025.100274","url":null,"abstract":"<div><div>Drawing on the theory of threatened egotism, this study hypothesized that organization-based self-esteem moderates the negative relationship between abusive supervision and affective organizational commitment, as well as the positive relationships between abusive supervision and intentions to quit, supervisor-directed deviance, and organizational deviance. A two-wave survey was used to collect data from 284 employees nested within 55 organizations. The results of HLM analyses supported this study's hypothesized model. Specifically, organization-based self-esteem moderated all the relationships between abusive supervision and the work outcomes in this study in such a way that the relationships were stronger for employees who were higher rather than lower in organization-based self-esteem. The implications pertaining to practice and theory are discussed.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100274"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143577838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01Epub Date: 2025-05-12DOI: 10.1016/j.iedeen.2025.100284
Marc Hasselwander, Daniel Weiss
Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers’ preferences for super app services in a European context, where these apps are beginning to emerge. Using cluster analysis and multinomial logistic regression, we analyze data from 764 potential super app adopters in Germany, identifying five distinct preference-based clusters: (1) Urban Explorers, (2) Efficiency Experts, (3) the Versatile Majority, (4) Digital Enthusiasts, and (5) the Golden Triangle. Each cluster is defined by a unique combination of desired features, with e-commerce, social media, and banking/financial services emerging as the most in-demand categories. Our findings indicate that super app providers should work to strategically integrate highly demanded services rather than focusing on the incorporation of an increasingly wide array of features. To our knowledge, this is the first scholarly effort to quantify super app service preferences in a European context, offering managers and policymakers evidence-based insights to effectively navigate this disruptive technology.
{"title":"Consumer preferences for super app services: E-commerce, social media, and banking dominate","authors":"Marc Hasselwander, Daniel Weiss","doi":"10.1016/j.iedeen.2025.100284","DOIUrl":"10.1016/j.iedeen.2025.100284","url":null,"abstract":"<div><div>Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers’ preferences for super app services in a European context, where these apps are beginning to emerge. Using cluster analysis and multinomial logistic regression, we analyze data from 764 potential super app adopters in Germany, identifying five distinct preference-based clusters: (1) Urban Explorers, (2) Efficiency Experts, (3) the Versatile Majority, (4) Digital Enthusiasts, and (5) the Golden Triangle. Each cluster is defined by a unique combination of desired features, with e-commerce, social media, and banking/financial services emerging as the most in-demand categories. Our findings indicate that super app providers should work to strategically integrate highly demanded services rather than focusing on the incorporation of an increasingly wide array of features. To our knowledge, this is the first scholarly effort to quantify super app service preferences in a European context, offering managers and policymakers evidence-based insights to effectively navigate this disruptive technology.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100284"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143935816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the relationship between managers’ abnormal disclosure tone and opportunistic behaviour in managerial accounting, grounded in agency theory. Using a quantitative ex-post-facto design, we analysed data from 1411 annual reports of 143 companies listed on the Tehran Stock Exchange between 2008 and 2020. Finance-oriented dictionaries were employed to quantify abnormal disclosure tone, and a panel smooth transition regression model was used for analysis. The results reveal nuanced correlations between abnormal tone and various dimensions of opportunistic behaviour, including earnings management, management compensation, financial leverage, capital increase plans, and accounting conservatism. Notably, positive earnings management and financial leverage are positively associated with the abnormal tone, while capital increase plans are significant only in companies with negative earnings management.
Contrary to expectations, accounting conservatism shows a positive relationship with abnormal tone. The findings highlight the need for companies to recognise and mitigate risks associated with opportunistic behaviour and provide insights for stakeholders in the financial sector. The study contributes to the literature by offering empirical evidence on the interplay between disclosure tone and managerial opportunism, with implications for corporate governance and decision-making.
{"title":"Unravelling the complex link between managers’ disclosure of abnormal tone and opportunistic behaviour","authors":"Azam Pouryousof , Farzaneh Nassirzadeh , Davood Askarany","doi":"10.1016/j.iedeen.2025.100277","DOIUrl":"10.1016/j.iedeen.2025.100277","url":null,"abstract":"<div><div>This study investigates the relationship between managers’ abnormal disclosure tone and opportunistic behaviour in managerial accounting, grounded in agency theory. Using a quantitative ex-post-facto design, we analysed data from 1411 annual reports of 143 companies listed on the Tehran Stock Exchange between 2008 and 2020. Finance-oriented dictionaries were employed to quantify abnormal disclosure tone, and a panel smooth transition regression model was used for analysis. The results reveal nuanced correlations between abnormal tone and various dimensions of opportunistic behaviour, including earnings management, management compensation, financial leverage, capital increase plans, and accounting conservatism. Notably, positive earnings management and financial leverage are positively associated with the abnormal tone, while capital increase plans are significant only in companies with negative earnings management.</div><div>Contrary to expectations, accounting conservatism shows a positive relationship with abnormal tone. The findings highlight the need for companies to recognise and mitigate risks associated with opportunistic behaviour and provide insights for stakeholders in the financial sector. The study contributes to the literature by offering empirical evidence on the interplay between disclosure tone and managerial opportunism, with implications for corporate governance and decision-making.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100277"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143918425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01Epub Date: 2025-03-24DOI: 10.1016/j.iedeen.2025.100275
David Córcoles , Ángela Triguero
This paper analyses the influence of eco-innovation on the dynamics of firm performance in the context of a circular economy. From a firm-level approach, we investigate whether firms whose innovation strategies simultaneously aim at significant reductions in material and energy consumption and high environmental awareness (circular eco-innovators) have a higher probability of both reaching (entry) and remaining (persistence) in the group of high-performing firms (top of high-productivity firms). The sample data are from a panel of Spanish manufacturing firms for the period 2003–2016. To deal with endogeneity problems, a two-step methodology is used combining survival models and matching techniques. The results show higher firm productivity for circular eco-innovators at entry and persistence in the upper part of the productivity distribution. The study concludes that circular eco-innovations effectively promote more persistent and resilient performance in Spanish manufacturing firms.
{"title":"The influence of eco-innovation on high-performing firms: The dynamics of productivity in the context of circular economy","authors":"David Córcoles , Ángela Triguero","doi":"10.1016/j.iedeen.2025.100275","DOIUrl":"10.1016/j.iedeen.2025.100275","url":null,"abstract":"<div><div>This paper analyses the influence of eco-innovation on the dynamics of firm performance in the context of a circular economy. From a firm-level approach, we investigate whether firms whose innovation strategies simultaneously aim at significant reductions in material and energy consumption and high environmental awareness (circular eco-innovators) have a higher probability of both reaching (entry) and remaining (persistence) in the group of high-performing firms (top of high-productivity firms). The sample data are from a panel of Spanish manufacturing firms for the period 2003–2016. To deal with endogeneity problems, a two-step methodology is used combining survival models and matching techniques. The results show higher firm productivity for circular eco-innovators at entry and persistence in the upper part of the productivity distribution. The study concludes that circular eco-innovations effectively promote more persistent and resilient performance in Spanish manufacturing firms.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100275"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143685343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01Epub Date: 2025-05-06DOI: 10.1016/j.iedeen.2025.100279
Jorge Luna-Amador , Alexander Caraballo-Payares , Andres Escobar-Espinoza
This paper aims to identify emerging research topics related to brand activism: analyzing current research trends and providing a comprehensive overview of its various aspects. Brand activism, transcending traditional business roles, represents a strategic alignment of corporate identities with broader societal values and issues. This study employs a structured approach, including data identification, filtering, and systematization, with a focus on scientific literature in the field. We conduct a systematic literature review using the PRISMA methodology and the SCOPUS database, we identify and analyze 150 relevant documents. VOSviewer software for network analysis and Atlas TI 23 for data categorization are employed to conduct cluster identifications and content analysis. This research identifies four main topics: Corporate Social Responsibility (CSR), Social Media, Brand Equity, and Authenticity. It explores the transition of brand activism from CSR to a more integrated approach in brand identity, examines the significant role of social media in brand activism, and discusses how brand activism impacts brand equity. The study also delves into the concept of authenticity in brand activism, distinguishing genuine efforts from woke-washing. The paper concludes with managerial implications, emphasizing the importance of integrating brand activism into corporate strategies with the dynamic, evolving nature of brand activism. It suggests future research directions, focusing on long-term impacts of brand activism on consumer behavior, brand loyalty and corporate reputation, and on ethical dimensions and risks in various cultural and political contexts.
本文旨在确定与品牌行动主义相关的新兴研究课题：分析当前的研究趋势，并提供其各个方面的全面概述。品牌行动主义超越了传统的商业角色，代表了企业身份与更广泛的社会价值观和问题的战略一致性。本研究采用结构化方法，包括数据识别、过滤和系统化，重点关注该领域的科学文献。我们使用PRISMA方法和SCOPUS数据库进行了系统的文献综述，我们确定并分析了150篇相关文献。使用网络分析软件VOSviewer和数据分类软件Atlas TI 23进行聚类识别和内容分析。这项研究确定了四个主要主题：企业社会责任（CSR）、社交媒体、品牌资产和真实性。它探讨了品牌行动主义从企业社会责任到品牌认同的更综合的方法的转变，考察了社交媒体在品牌行动主义中的重要作用，并讨论了品牌行动主义如何影响品牌资产。该研究还深入探讨了品牌行动主义中的真实性概念，将真正的努力与粉饰的努力区分开来。本文总结了管理意义，强调了将品牌行动主义与品牌行动主义的动态演变性质整合到企业战略中的重要性。本文提出了未来的研究方向，重点关注品牌行动主义对消费者行为、品牌忠诚度和企业声誉的长期影响，以及不同文化和政治背景下的伦理维度和风险。
{"title":"Brand activism: Research trends and cluster analysis","authors":"Jorge Luna-Amador , Alexander Caraballo-Payares , Andres Escobar-Espinoza","doi":"10.1016/j.iedeen.2025.100279","DOIUrl":"10.1016/j.iedeen.2025.100279","url":null,"abstract":"<div><div>This paper aims to identify emerging research topics related to brand activism: analyzing current research trends and providing a comprehensive overview of its various aspects. Brand activism, transcending traditional business roles, represents a strategic alignment of corporate identities with broader societal values and issues. This study employs a structured approach, including data identification, filtering, and systematization, with a focus on scientific literature in the field. We conduct a systematic literature review using the PRISMA methodology and the SCOPUS database, we identify and analyze 150 relevant documents. VOSviewer software for network analysis and Atlas TI 23 for data categorization are employed to conduct cluster identifications and content analysis. This research identifies four main topics: Corporate Social Responsibility (CSR), Social Media, Brand Equity, and Authenticity. It explores the transition of brand activism from CSR to a more integrated approach in brand identity, examines the significant role of social media in brand activism, and discusses how brand activism impacts brand equity. The study also delves into the concept of authenticity in brand activism, distinguishing genuine efforts from woke-washing. The paper concludes with managerial implications, emphasizing the importance of integrating brand activism into corporate strategies with the dynamic, evolving nature of brand activism. It suggests future research directions, focusing on long-term impacts of brand activism on consumer behavior, brand loyalty and corporate reputation, and on ethical dimensions and risks in various cultural and political contexts.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100279"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143907832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01Epub Date: 2025-05-06DOI: 10.1016/j.iedeen.2025.100281
Mingzhi Hu , Yinxin Su
Drawing on imprinting theory, this study hypothesizes that military experience negatively influences entrepreneurship by fostering a preference for stability, lower risk tolerance, and limited innovation due to the hierarchical and rule-bound nature of military service. It is further hypothesized that age moderates this relationship, as older veterans accumulate human and social capital over time, which mitigates the rigid impact of military service. Data from 14,046 households and 54,293 observations from the Panel Study of Income Dynamics (PSID) spanning 2011–2021 were analyzed to test the hypotheses. The results show that military experience reduces entrepreneurial tendencies, and age mitigates this negative effect. Theoretical and practical implications are discussed.
{"title":"Military experience and entrepreneurship: An imprinting perspective","authors":"Mingzhi Hu , Yinxin Su","doi":"10.1016/j.iedeen.2025.100281","DOIUrl":"10.1016/j.iedeen.2025.100281","url":null,"abstract":"<div><div>Drawing on imprinting theory, this study hypothesizes that military experience negatively influences entrepreneurship by fostering a preference for stability, lower risk tolerance, and limited innovation due to the hierarchical and rule-bound nature of military service. It is further hypothesized that age moderates this relationship, as older veterans accumulate human and social capital over time, which mitigates the rigid impact of military service. Data from 14,046 households and 54,293 observations from the Panel Study of Income Dynamics (PSID) spanning 2011–2021 were analyzed to test the hypotheses. The results show that military experience reduces entrepreneurial tendencies, and age mitigates this negative effect. Theoretical and practical implications are discussed.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100281"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143907833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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