Pub Date : 2025-07-02DOI: 10.1016/j.iedeen.2025.100285
Ali Nawaz Khan , Naseer Abbas Khan
This study investigates the impact of belief about artificial intelligence (AI) on AI continuous usage in Business-to-Business (B2B) contexts through the lens of socio-technical system theory (STST). Using multilevel structural equation modeling of data from 460 employees across 78 software firms in Southern China, this study examines how beliefs about AI influence AI continuous usage, mediated by intention to use AI and moderated by top management support. Results demonstrate that positive belief about AI significantly enhance intention to use AI and AI continuous usage, and also indicate a significant mediating effect of intention to use AI. Top management support emerged as a significant organizational-level moderator of these relationships. The findings of this study contribute to understanding AI adoption in B2B service sectors by integrating human and technical factors within an STST framework.
{"title":"Belief triggers to action in artificial intelligence arenas: Exploring the role of AI intention and top management support in multi-level investigation","authors":"Ali Nawaz Khan , Naseer Abbas Khan","doi":"10.1016/j.iedeen.2025.100285","DOIUrl":"10.1016/j.iedeen.2025.100285","url":null,"abstract":"<div><div>This study investigates the impact of belief about artificial intelligence (AI) on AI continuous usage in Business-to-Business (B2B) contexts through the lens of socio-technical system theory (STST). Using multilevel structural equation modeling of data from 460 employees across 78 software firms in Southern China, this study examines how beliefs about AI influence AI continuous usage, mediated by intention to use AI and moderated by top management support. Results demonstrate that positive belief about AI significantly enhance intention to use AI and AI continuous usage, and also indicate a significant mediating effect of intention to use AI. Top management support emerged as a significant organizational-level moderator of these relationships. The findings of this study contribute to understanding AI adoption in B2B service sectors by integrating human and technical factors within an STST framework.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100285"},"PeriodicalIF":7.1,"publicationDate":"2025-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144522763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-18DOI: 10.1016/j.iedeen.2025.100282
Yenus Muhammed Argaw, Yingqi Liu
Small and medium-scale enterprises (SMEs) play a crucial role in most developing countries. However, many of these enterprises face a range of challenges that hinder their growth and survival. This research aimed to examine the critical success factors affecting the growth of different sizes of SMEs in the Ethiopian construction industry. The novelty of the paper lies in addressing the identification problem found in the existing literature by employing appropriate estimation techniques to quantify the contribution of multiple success factors, thereby moving beyond descriptive statistics. Using an ordered logit model, we obtained interesting and informative results about the effects of critical success factors on the growth of SMEs. The results invariably suggest that the contribution of the critical success factors depends on the firm's specific factors (annual turnover). We found that not all factors exert comparable effects on success; certain factors wield a substantial influence for larger SMEs, whereas others demonstrate a significant impact on smaller SMEs. The gender of the owner has a positive and significant impact on the sustainable growth and success of Ethiopian construction firms with an annual turnover below 500,000 Birr. In contrast, for firms with an annual turnover above 500,000 Birr, the entrepreneur’s education level and entrepreneurial orientation are strongly and positively associated with firm success, showing a greater influence compared to lower-turnover firms. Therefore, this paper strongly recommends SME owners, managers, and staffs consider the level of annual turnover as the effectiveness of success factors depends on the level of annual turnover.
{"title":"The pathway to winning: optimizing small and medium enterprises performance in the construction industry through tailored success factors","authors":"Yenus Muhammed Argaw, Yingqi Liu","doi":"10.1016/j.iedeen.2025.100282","DOIUrl":"10.1016/j.iedeen.2025.100282","url":null,"abstract":"<div><div>Small and medium-scale enterprises (SMEs) play a crucial role in most developing countries. However, many of these enterprises face a range of challenges that hinder their growth and survival. This research aimed to examine the critical success factors affecting the growth of different sizes of SMEs in the Ethiopian construction industry. The novelty of the paper lies in addressing the identification problem found in the existing literature by employing appropriate estimation techniques to quantify the contribution of multiple success factors, thereby moving beyond descriptive statistics. Using an ordered logit model, we obtained interesting and informative results about the effects of critical success factors on the growth of SMEs. The results invariably suggest that the contribution of the critical success factors depends on the firm's specific factors (annual turnover). We found that not all factors exert comparable effects on success; certain factors wield a substantial influence for larger SMEs, whereas others demonstrate a significant impact on smaller SMEs. The gender of the owner has a positive and significant impact on the sustainable growth and success of Ethiopian construction firms with an annual turnover below 500,000 Birr. In contrast, for firms with an annual turnover above 500,000 Birr, the entrepreneur’s education level and entrepreneurial orientation are strongly and positively associated with firm success, showing a greater influence compared to lower-turnover firms. Therefore, this paper strongly recommends SME owners, managers, and staffs consider the level of annual turnover as the effectiveness of success factors depends on the level of annual turnover.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100282"},"PeriodicalIF":7.1,"publicationDate":"2025-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144313354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01DOI: 10.1016/j.iedeen.2025.100284
Marc Hasselwander, Daniel Weiss
Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers’ preferences for super app services in a European context, where these apps are beginning to emerge. Using cluster analysis and multinomial logistic regression, we analyze data from 764 potential super app adopters in Germany, identifying five distinct preference-based clusters: (1) Urban Explorers, (2) Efficiency Experts, (3) the Versatile Majority, (4) Digital Enthusiasts, and (5) the Golden Triangle. Each cluster is defined by a unique combination of desired features, with e-commerce, social media, and banking/financial services emerging as the most in-demand categories. Our findings indicate that super app providers should work to strategically integrate highly demanded services rather than focusing on the incorporation of an increasingly wide array of features. To our knowledge, this is the first scholarly effort to quantify super app service preferences in a European context, offering managers and policymakers evidence-based insights to effectively navigate this disruptive technology.
{"title":"Consumer preferences for super app services: E-commerce, social media, and banking dominate","authors":"Marc Hasselwander, Daniel Weiss","doi":"10.1016/j.iedeen.2025.100284","DOIUrl":"10.1016/j.iedeen.2025.100284","url":null,"abstract":"<div><div>Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers’ preferences for super app services in a European context, where these apps are beginning to emerge. Using cluster analysis and multinomial logistic regression, we analyze data from 764 potential super app adopters in Germany, identifying five distinct preference-based clusters: (1) Urban Explorers, (2) Efficiency Experts, (3) the Versatile Majority, (4) Digital Enthusiasts, and (5) the Golden Triangle. Each cluster is defined by a unique combination of desired features, with e-commerce, social media, and banking/financial services emerging as the most in-demand categories. Our findings indicate that super app providers should work to strategically integrate highly demanded services rather than focusing on the incorporation of an increasingly wide array of features. To our knowledge, this is the first scholarly effort to quantify super app service preferences in a European context, offering managers and policymakers evidence-based insights to effectively navigate this disruptive technology.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100284"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143935816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01DOI: 10.1016/j.iedeen.2025.100279
Jorge Luna-Amador , Alexander Caraballo-Payares , Andres Escobar-Espinoza
This paper aims to identify emerging research topics related to brand activism: analyzing current research trends and providing a comprehensive overview of its various aspects. Brand activism, transcending traditional business roles, represents a strategic alignment of corporate identities with broader societal values and issues. This study employs a structured approach, including data identification, filtering, and systematization, with a focus on scientific literature in the field. We conduct a systematic literature review using the PRISMA methodology and the SCOPUS database, we identify and analyze 150 relevant documents. VOSviewer software for network analysis and Atlas TI 23 for data categorization are employed to conduct cluster identifications and content analysis. This research identifies four main topics: Corporate Social Responsibility (CSR), Social Media, Brand Equity, and Authenticity. It explores the transition of brand activism from CSR to a more integrated approach in brand identity, examines the significant role of social media in brand activism, and discusses how brand activism impacts brand equity. The study also delves into the concept of authenticity in brand activism, distinguishing genuine efforts from woke-washing. The paper concludes with managerial implications, emphasizing the importance of integrating brand activism into corporate strategies with the dynamic, evolving nature of brand activism. It suggests future research directions, focusing on long-term impacts of brand activism on consumer behavior, brand loyalty and corporate reputation, and on ethical dimensions and risks in various cultural and political contexts.
本文旨在确定与品牌行动主义相关的新兴研究课题：分析当前的研究趋势，并提供其各个方面的全面概述。品牌行动主义超越了传统的商业角色，代表了企业身份与更广泛的社会价值观和问题的战略一致性。本研究采用结构化方法，包括数据识别、过滤和系统化，重点关注该领域的科学文献。我们使用PRISMA方法和SCOPUS数据库进行了系统的文献综述，我们确定并分析了150篇相关文献。使用网络分析软件VOSviewer和数据分类软件Atlas TI 23进行聚类识别和内容分析。这项研究确定了四个主要主题：企业社会责任（CSR）、社交媒体、品牌资产和真实性。它探讨了品牌行动主义从企业社会责任到品牌认同的更综合的方法的转变，考察了社交媒体在品牌行动主义中的重要作用，并讨论了品牌行动主义如何影响品牌资产。该研究还深入探讨了品牌行动主义中的真实性概念，将真正的努力与粉饰的努力区分开来。本文总结了管理意义，强调了将品牌行动主义与品牌行动主义的动态演变性质整合到企业战略中的重要性。本文提出了未来的研究方向，重点关注品牌行动主义对消费者行为、品牌忠诚度和企业声誉的长期影响，以及不同文化和政治背景下的伦理维度和风险。
{"title":"Brand activism: Research trends and cluster analysis","authors":"Jorge Luna-Amador , Alexander Caraballo-Payares , Andres Escobar-Espinoza","doi":"10.1016/j.iedeen.2025.100279","DOIUrl":"10.1016/j.iedeen.2025.100279","url":null,"abstract":"<div><div>This paper aims to identify emerging research topics related to brand activism: analyzing current research trends and providing a comprehensive overview of its various aspects. Brand activism, transcending traditional business roles, represents a strategic alignment of corporate identities with broader societal values and issues. This study employs a structured approach, including data identification, filtering, and systematization, with a focus on scientific literature in the field. We conduct a systematic literature review using the PRISMA methodology and the SCOPUS database, we identify and analyze 150 relevant documents. VOSviewer software for network analysis and Atlas TI 23 for data categorization are employed to conduct cluster identifications and content analysis. This research identifies four main topics: Corporate Social Responsibility (CSR), Social Media, Brand Equity, and Authenticity. It explores the transition of brand activism from CSR to a more integrated approach in brand identity, examines the significant role of social media in brand activism, and discusses how brand activism impacts brand equity. The study also delves into the concept of authenticity in brand activism, distinguishing genuine efforts from woke-washing. The paper concludes with managerial implications, emphasizing the importance of integrating brand activism into corporate strategies with the dynamic, evolving nature of brand activism. It suggests future research directions, focusing on long-term impacts of brand activism on consumer behavior, brand loyalty and corporate reputation, and on ethical dimensions and risks in various cultural and political contexts.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100279"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143907832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the relationship between managers’ abnormal disclosure tone and opportunistic behaviour in managerial accounting, grounded in agency theory. Using a quantitative ex-post-facto design, we analysed data from 1411 annual reports of 143 companies listed on the Tehran Stock Exchange between 2008 and 2020. Finance-oriented dictionaries were employed to quantify abnormal disclosure tone, and a panel smooth transition regression model was used for analysis. The results reveal nuanced correlations between abnormal tone and various dimensions of opportunistic behaviour, including earnings management, management compensation, financial leverage, capital increase plans, and accounting conservatism. Notably, positive earnings management and financial leverage are positively associated with the abnormal tone, while capital increase plans are significant only in companies with negative earnings management.
Contrary to expectations, accounting conservatism shows a positive relationship with abnormal tone. The findings highlight the need for companies to recognise and mitigate risks associated with opportunistic behaviour and provide insights for stakeholders in the financial sector. The study contributes to the literature by offering empirical evidence on the interplay between disclosure tone and managerial opportunism, with implications for corporate governance and decision-making.
{"title":"Unravelling the complex link between managers’ disclosure of abnormal tone and opportunistic behaviour","authors":"Azam Pouryousof , Farzaneh Nassirzadeh , Davood Askarany","doi":"10.1016/j.iedeen.2025.100277","DOIUrl":"10.1016/j.iedeen.2025.100277","url":null,"abstract":"<div><div>This study investigates the relationship between managers’ abnormal disclosure tone and opportunistic behaviour in managerial accounting, grounded in agency theory. Using a quantitative ex-post-facto design, we analysed data from 1411 annual reports of 143 companies listed on the Tehran Stock Exchange between 2008 and 2020. Finance-oriented dictionaries were employed to quantify abnormal disclosure tone, and a panel smooth transition regression model was used for analysis. The results reveal nuanced correlations between abnormal tone and various dimensions of opportunistic behaviour, including earnings management, management compensation, financial leverage, capital increase plans, and accounting conservatism. Notably, positive earnings management and financial leverage are positively associated with the abnormal tone, while capital increase plans are significant only in companies with negative earnings management.</div><div>Contrary to expectations, accounting conservatism shows a positive relationship with abnormal tone. The findings highlight the need for companies to recognise and mitigate risks associated with opportunistic behaviour and provide insights for stakeholders in the financial sector. The study contributes to the literature by offering empirical evidence on the interplay between disclosure tone and managerial opportunism, with implications for corporate governance and decision-making.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100277"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143918425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01DOI: 10.1016/j.iedeen.2025.100281
Mingzhi Hu , Yinxin Su
Drawing on imprinting theory, this study hypothesizes that military experience negatively influences entrepreneurship by fostering a preference for stability, lower risk tolerance, and limited innovation due to the hierarchical and rule-bound nature of military service. It is further hypothesized that age moderates this relationship, as older veterans accumulate human and social capital over time, which mitigates the rigid impact of military service. Data from 14,046 households and 54,293 observations from the Panel Study of Income Dynamics (PSID) spanning 2011–2021 were analyzed to test the hypotheses. The results show that military experience reduces entrepreneurial tendencies, and age mitigates this negative effect. Theoretical and practical implications are discussed.
{"title":"Military experience and entrepreneurship: An imprinting perspective","authors":"Mingzhi Hu , Yinxin Su","doi":"10.1016/j.iedeen.2025.100281","DOIUrl":"10.1016/j.iedeen.2025.100281","url":null,"abstract":"<div><div>Drawing on imprinting theory, this study hypothesizes that military experience negatively influences entrepreneurship by fostering a preference for stability, lower risk tolerance, and limited innovation due to the hierarchical and rule-bound nature of military service. It is further hypothesized that age moderates this relationship, as older veterans accumulate human and social capital over time, which mitigates the rigid impact of military service. Data from 14,046 households and 54,293 observations from the Panel Study of Income Dynamics (PSID) spanning 2011–2021 were analyzed to test the hypotheses. The results show that military experience reduces entrepreneurial tendencies, and age mitigates this negative effect. Theoretical and practical implications are discussed.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100281"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143907833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-01DOI: 10.1016/j.iedeen.2025.100283
María Encina Morales de Vega , María-Carmen García-Centeno , Ricardo Palomo-Zurdo
Recently, advocacy for gender diversity in corporate governance has intensified, following the hypothesis that heterogeneous boards can optimize management processes and improve financial performance. Existing literature primarily focuses on the banking or financial industry, with limited research on European insurers. Using a sample of 22 insurers included in EUROSTOXX 600 index over 2013–2023, a dynamic panel data model is employed to assess the impact of the presence of women on board and chair positions on Return on Equity (ROE) and Return on Assets (ROA), effectively accounting for unobserved firm characteristics and time-varying data. The results reveal that a female CEO increases performance by 0.3 %, higher female board representation improves returns by 3 %, and a smaller pay gap increases performance by 1 %. On the contrary, the existence of a quota does not have a significant influence due to issues with its design and implementation. These findings support the need to increase the number of women on insurers’ boards to enhance performance and strengthen a company's ethical standing and social responsibility. They are consistent with the literature review, underscoring the significance of gender equality policies in management for enhancing efficiency and innovation in the insurers’ future.
{"title":"Innovative governance for the future: Will gender diversity on boards enhance business performance in the European insurance industry?","authors":"María Encina Morales de Vega , María-Carmen García-Centeno , Ricardo Palomo-Zurdo","doi":"10.1016/j.iedeen.2025.100283","DOIUrl":"10.1016/j.iedeen.2025.100283","url":null,"abstract":"<div><div>Recently, advocacy for gender diversity in corporate governance has intensified, following the hypothesis that heterogeneous boards can optimize management processes and improve financial performance. Existing literature primarily focuses on the banking or financial industry, with limited research on European insurers. Using a sample of 22 insurers included in EUROSTOXX 600 index over 2013–2023, a dynamic panel data model is employed to assess the impact of the presence of women on board and chair positions on <em>Return on Equity</em> (ROE) and <em>Return on Assets</em> (ROA), effectively accounting for unobserved firm characteristics and time-varying data. The results reveal that a female CEO increases performance by 0.3 %, higher female board representation improves returns by 3 %, and a smaller pay gap increases performance by 1 %. On the contrary, the existence of a quota does not have a significant influence due to issues with its design and implementation. These findings support the need to increase the number of women on insurers’ boards to enhance performance and strengthen a company's ethical standing and social responsibility. They are consistent with the literature review, underscoring the significance of gender equality policies in management for enhancing efficiency and innovation in the insurers’ future.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100283"},"PeriodicalIF":7.1,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143922572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-04-25DOI: 10.1016/j.iedeen.2025.100280
Alain Neher , Lucia Wuersch , Alfred Wong , Marc K. Peter
This study explores how the adoption of digital technologies has influenced working from home (WFH) practices and the use of communication tools during disruptive times. Focusing on micro and small enterprises (MSEs), this pooled cross section research includes three survey investigations. The first two were conducted during the COVID-19 pandemic in Switzerland in 2020 and 2021. The third was conducted after the pandemic in 2022. Over these three phases, >1500 MSE managing directors were surveyed using the Computer-Assisted Telephone Interviewing (CATI) technique. Inferential statistical analyses revealed that technological pioneers implemented more WFH arrangements than either early or late followers. Similarly, pioneers and early followers utilised Information and Communication Technologies (ICTs) more extensively than late followers, who, in some cases, demonstrated considerable adaptability in embracing digital transformation. Overall, WFH opportunities across all three technology groups (pioneers, early followers, and late followers) remained higher than before the pandemic. This study advances the often-overlooked MSE literature by demonstrating the association between WFH and digital transformation through ICT across the three technology groups. Methodologically, the novel ‘Digital Communication Score’ was introduced, determining the extent to which an MSE utilises various communication tools. Practical implications highlight the need for MSEs to develop digital roadmaps, which include the systematic adoption of appropriate online communication tools, in order to prepare for future disruptions. This will require implementing conduct standards and, ultimately, policies aligned with developing digital capabilities to ensure employee satisfaction and motivation, leading to greater overall success.
{"title":"The association between technology group, working from home behaviour and preferred communication tools in disruptive times: A micro and small enterprise perspective","authors":"Alain Neher , Lucia Wuersch , Alfred Wong , Marc K. Peter","doi":"10.1016/j.iedeen.2025.100280","DOIUrl":"10.1016/j.iedeen.2025.100280","url":null,"abstract":"<div><div>This study explores how the adoption of digital technologies has influenced working from home (WFH) practices and the use of communication tools during disruptive times. Focusing on micro and small enterprises (MSEs), this pooled cross section research includes three survey investigations. The first two were conducted during the COVID-19 pandemic in Switzerland in 2020 and 2021. The third was conducted after the pandemic in 2022. Over these three phases, >1500 MSE managing directors were surveyed using the Computer-Assisted Telephone Interviewing (CATI) technique. Inferential statistical analyses revealed that technological pioneers implemented more WFH arrangements than either early or late followers. Similarly, pioneers and early followers utilised Information and Communication Technologies (ICTs) more extensively than late followers, who, in some cases, demonstrated considerable adaptability in embracing digital transformation. Overall, WFH opportunities across all three technology groups (pioneers, early followers, and late followers) remained higher than before the pandemic. This study advances the often-overlooked MSE literature by demonstrating the association between WFH and digital transformation through ICT across the three technology groups. Methodologically, the novel ‘Digital Communication Score’ was introduced, determining the extent to which an MSE utilises various communication tools. Practical implications highlight the need for MSEs to develop digital roadmaps, which include the systematic adoption of appropriate online communication tools, in order to prepare for future disruptions. This will require implementing conduct standards and, ultimately, policies aligned with developing digital capabilities to ensure employee satisfaction and motivation, leading to greater overall success.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100280"},"PeriodicalIF":7.1,"publicationDate":"2025-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143868272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-04-24DOI: 10.1016/j.iedeen.2025.100278
Pedro Cuesta-Valiño , Sergey Kazakov , Patricia Durán-Álamo , Pablo Gutiérrez-Rodríguez
Grounded in consumer motivation theory, this study examined how trust in AI, along with its credibility and versatility, drives consumers to adopt AI in online retail, ultimately improving consumer satisfaction and happiness. Survey data from 1,471 consumers in Spain were analysed to scrutinise these linkages. The findings confirmed the proposed estimated model: trust, credibility, and versatility significantly motivated AI adoption, which in turn positively influenced satisfaction and consumer happiness. Сonversely, our results cannot evince the influence of two drivers, namely privacy/security and UI/UX, on consumer motivation to use AI for shopping. The outcomes of this study underscore the strategic value of trustworthy and adaptive AI in shaping consumer behaviour and improving retail experiences, suggesting practical guidance for businesses aiming to foster engagement and emotional connection with their target consumers through AI-driven platforms.
{"title":"The role of AI as an unconventional salesperson in consumer buying decisions, satisfaction and happiness","authors":"Pedro Cuesta-Valiño , Sergey Kazakov , Patricia Durán-Álamo , Pablo Gutiérrez-Rodríguez","doi":"10.1016/j.iedeen.2025.100278","DOIUrl":"10.1016/j.iedeen.2025.100278","url":null,"abstract":"<div><div>Grounded in consumer motivation theory, this study examined how trust in AI, along with its credibility and versatility, drives consumers to adopt AI in online retail, ultimately improving consumer satisfaction and happiness. Survey data from 1,471 consumers in Spain were analysed to scrutinise these linkages. The findings confirmed the proposed estimated model: trust, credibility, and versatility significantly motivated AI adoption, which in turn positively influenced satisfaction and consumer happiness. Сonversely, our results cannot evince the influence of two drivers, namely privacy/security and UI/UX, on consumer motivation to use AI for shopping. The outcomes of this study underscore the strategic value of trustworthy and adaptive AI in shaping consumer behaviour and improving retail experiences, suggesting practical guidance for businesses aiming to foster engagement and emotional connection with their target consumers through AI-driven platforms.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100278"},"PeriodicalIF":7.1,"publicationDate":"2025-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143868399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-03-28DOI: 10.1016/j.iedeen.2025.100276
Muhammad Waseem Bari , Qurratulain Khan , Francesca Di Virgilio
High performance punishment occurs when organizations distribute more work responsibilities to their best performers without offering supplementary compensation or recognition. The lack of appreciation through additional rewards creates burnout and employee resentment in such situations. Drawing on social exchange theory, this study examines the impact of high-performance punishment on high performers’ knowledge behaviors: knowledge donation, hoarding, and hiding. Besides, how deviant silence mediates these relationships. The sample data are collected from 534 employees of IT organizations across countries, and data are analyzed using the PLS-SEM technique with the Smartpls 4 software. The results show that high-performance punishment positively impacts knowledge hoarding and hiding behaviors but does not significantly impact knowledge donation. Deviant silence partly mediates the relationship between high-performance punishment and knowledge behaviors. It is deduced that although high-performance punishment promotes negative knowledge behaviors, but it does not affect willingness to donate knowledge until an employee indulges in deviant silence. The paper concludes with practical implications for organizations and submissions for future studies on managing high-performing employees.
{"title":"Knowledge donation, hoarding, and hiding behaviors of high performers: Mediation role of deviant silence","authors":"Muhammad Waseem Bari , Qurratulain Khan , Francesca Di Virgilio","doi":"10.1016/j.iedeen.2025.100276","DOIUrl":"10.1016/j.iedeen.2025.100276","url":null,"abstract":"<div><div>High performance punishment occurs when organizations distribute more work responsibilities to their best performers without offering supplementary compensation or recognition. The lack of appreciation through additional rewards creates burnout and employee resentment in such situations. Drawing on social exchange theory, this study examines the impact of high-performance punishment on high performers’ knowledge behaviors: knowledge donation, hoarding, and hiding. Besides, how deviant silence mediates these relationships. The sample data are collected from 534 employees of IT organizations across countries, and data are analyzed using the PLS-SEM technique with the Smartpls 4 software. The results show that high-performance punishment positively impacts knowledge hoarding and hiding behaviors but does not significantly impact knowledge donation. Deviant silence partly mediates the relationship between high-performance punishment and knowledge behaviors. It is deduced that although high-performance punishment promotes negative knowledge behaviors, but it does not affect willingness to donate knowledge until an employee indulges in deviant silence. The paper concludes with practical implications for organizations and submissions for future studies on managing high-performing employees.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 2","pages":"Article 100276"},"PeriodicalIF":7.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143724560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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