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The travel motivations and experiences of female Vietnamese solo travellers 越南女性独自旅行者的旅行动机和经历
IF 2.4 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-06-01 DOI: 10.1177/1468797619878307
Hanaa Osman, Lorraine Brown, Thi Minh Trang Phung
Solo travel is a growing trend, a significant proportion made up of international students who take solo trips during their study abroad. However there is limited empirical research on the Asian proportion of this growing market. This study explores the main motivations and constraints of 10 female Vietnamese students’ solo travellers through in-depth interviews. The findings indicate that travel motivations can be categorised into personal factors, such as freedom and flexibility, self-empowerment, independence and exploration, and social interaction factors including a lack of companions and meeting new people. Travel constraints relate to being female and alone and being of Asian descent. This research extends understanding of this important market segment. As a result, tourism providers and destination marketing organisation (DMOs) can capitalise by developing their products and marketing.
独自旅行是一种日益增长的趋势,其中很大一部分是在留学期间独自旅行的国际学生。然而,对亚洲在这个不断增长的市场中所占比例的实证研究有限。本研究通过深入访谈,探讨了10名越南女学生独自旅行的主要动机和制约因素。研究结果表明,旅行动机可分为个人因素,如自由和灵活性、自我赋权、独立和探索,以及社会互动因素,包括缺乏同伴和结识新朋友。旅行限制涉及女性和单身以及亚裔。这项研究扩展了对这一重要细分市场的理解。因此,旅游提供商和目的地营销组织(DMO)可以通过开发产品和营销来进行资本化。
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引用次数: 37
From food to feet: Analysing A Bite of China as food-based destination image 从食物到脚:分析舌尖上的中国作为以食物为基础的目的地形象
IF 2.4 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-06-01 DOI: 10.1177/1468797619888305
Min Xu, Sangkyun Kim, S. Reijnders
This article discusses the reception of the highly popular documentary television series A Bite of China among potential young domestic travellers. It aims to investigate how this series, and similar food- and culture-themed TV programmes, contributes to regional food-based destination images among the aforementioned class of travellers. The analysis of 15 semi-structured interviews with viewers suggests that the documentary can influence and change viewers’ perceptions of regional cuisine as well as local culture. Viewers engage in both cinematic and touristic consumption as they interpret the documentary. Credible food images aid the process of building perceptual images that distinguish a destination from other destinations, which in some cases also inspires viewers to actually visit the related destinations or locations. More particularly, this exploratory study shows how these travellers perceive food-based destination images not as an isolated phenomenon, but as an integral part of a broader place-identity.
这篇文章讨论了备受欢迎的纪录片电视连续剧《咬一口中国》在潜在的年轻国内游客中的受欢迎程度。它旨在调查这部电视剧以及类似的以食物和文化为主题的电视节目是如何在上述类别的旅行者中塑造出基于地区食物的目的地形象的。对15次观众半结构化采访的分析表明,这部纪录片可以影响和改变观众对当地美食和当地文化的看法。观众在解读纪录片时,既参与了电影消费,也参与了旅游消费。可信的食物图像有助于构建将目的地与其他目的地区分开来的感知图像,在某些情况下,这也会激发观众实际访问相关目的地或地点。更具体地说,这项探索性研究表明,这些旅行者如何将基于食物的目的地形象视为更广泛的地方认同的一个组成部分,而不是一种孤立的现象。
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引用次数: 14
Tour guides and the transnational promotion of human rights: Agency, structure and norm translators in responsible travel 导游与跨国促进人权:负责任旅行中的机构、结构和规范翻译
IF 2.4 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-05-24 DOI: 10.1177/1468797620920991
Jonathan F D Liljeblad
Within tourism studies, the movement for ‘responsible tourism’ seeks to direct tourism in support of ideals such as sustainability and human rights. Central to the promotion of such ideals, however, is the tour guide who holds a critical position influencing the orientation of a tourism encounter. This article explores the capacities of tour guides to direct tourism encounters in support of human rights. The analysis draws upon tourism and human rights literature to frame tour guides within the theoretical concept of norm translators. The analysis applies a case study approach to a case of an individual tour guide leading a Vietnam tour package under the employ of a responsible travel company supportive of human rights, with the purpose of clarifying the role of tour guides in promoting human rights and elaborating the theory of norm translators.
在旅游研究中,“负责任的旅游业”运动试图引导旅游业支持可持续性和人权等理想。然而,促进这些理想的核心是导游,他在影响旅游体验的方向方面发挥着关键作用。本文探讨了导游为支持人权而直接与旅游业接触的能力。该分析借鉴了旅游和人权文献,将导游纳入规范译者的理论概念。该分析采用案例研究的方法,以一名个人导游在一家支持人权的负责任旅行公司的雇佣下带领越南旅行团的案例为例,目的是阐明导游在促进人权方面的作用,并阐述规范翻译者的理论。
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引用次数: 4
Decomposing and relating user engagement in festivals’ virtual brand communities: An analysis of Sónar’s Twitter and Facebook 艺术节虚拟品牌社区中用户参与度的分解与关联:Sónar的Twitter和Facebook分析
IF 2.4 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-01 DOI: 10.1177/1468797619873109
Lluís Garay, S. Morales
Festival branding is undergoing a revolution based on the consolidation of new communicative behaviours in virtual brand communities (VBCs), above all, channelled through social media platforms. Although the literature on festivals has analysed engagement in VBCs, this study provides an in-depth observation of the profiles of festival VBCs users, how they modulate engagement attributes and behaviours and how these relate to their engagement focus, highlighting festival branding while also considering other main focuses (i.e. social capital creation and place-making). Thus, this article aims to characterize these elements in festivals’ VBCs through a multidimensional analysis of nearly 2150 entries in the Twitter and Facebook VBCs of one of the most prominent music festivals in Europe, Sónar (Barcelona). Moreover, it does so through a longitudinal observation covering a whole year, showing the relevance of ongoing communication to festival success. The results show the benefits (for organizers as well as other users) of understanding these elements and their mutual relationships.
节日品牌正在经历一场革命,其基础是巩固虚拟品牌社区(VBC)中的新传播行为,尤其是通过社交媒体平台进行传播。尽管有关节日的文献分析了VBC的参与度,但本研究深入观察了节日VBC用户的概况,他们如何调节参与属性和行为,以及这些属性和行为如何与他们的参与重点相关,突出了节日品牌,同时也考虑了其他主要重点(即社会资本创造和场所营造)。因此,本文旨在通过对欧洲最著名的音乐节之一Sónar(巴塞罗那)的推特和脸书VBC中近2150个条目的多维分析,来描述音乐节VBC中的这些元素。此外,它通过一整年的纵向观察做到了这一点,显示了持续沟通与节日成功的相关性。结果显示了理解这些元素及其相互关系的好处(对组织者和其他用户来说)。
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引用次数: 5
The roles of social media in tourists’ choices of travel components 社交媒体在游客旅游要素选择中的作用
IF 2.4 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-01 DOI: 10.1177/1468797619873107
Xuerui Liu, F. Mehraliyev, Chun Liu, M. Schuckert
Social media are acknowledged as an important information source that influences tourists’ travel choices. However, qualitative studies that take an inductive approach to identify the roles of social media by investigating how social media affect travel choices are limited. By interviewing 21 tourists who had recently taken trips, this article aimed to identify the roles that social media played in the tourists’ choices of six travel components (destination, transportation, accommodation, food and dining activities, attractions, as well as shopping and leisure activities). Four roles have been identified: Need Generator, Supporter, Guider and Approver. Theoretical and practical implications along with future research suggestions are discussed.
社交媒体被公认为影响游客旅行选择的重要信息来源。然而,采用归纳方法通过调查社交媒体如何影响旅行选择来确定社交媒体的作用的定性研究是有限的。通过采访21名最近旅行过的游客,本文旨在确定社交媒体在游客选择六个旅行组成部分(目的地、交通、住宿、餐饮活动、景点以及购物和休闲活动)中所起的作用。已经确定了四个角色:需求生成器、支持者、指导者和批准者。讨论了理论和实践意义以及未来的研究建议。
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引用次数: 91
Festive traditions and tourism in Mallorca: Ludic transgressions and the disruption of otherness 马略卡岛的节日传统和旅游业:滑稽的越界和对他者的破坏
IF 2.4 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-01 DOI: 10.1177/1468797619873058
Antoni Vives Riera, P. Obrador
Invented traditions are worldmaking devices that mobilise places for tourism consumption. They are regularly used to project a tourist sense of otherness. However, they can also be sites of resistance and transgression in tourism. This article explores the transgressive potential of invented traditions as a locus of cultural change that challenges processes of othering in tourism. It reflects on the disruption of alterity with a case study of La Mucada, an invented rural tradition in Mallorca, which problematises the romantic categories through which the island is consumed by tourists. Invented traditions are reconsidered in relational terms as progressive spaces that can generate more partial, fluid or unfixed identifications. A performative understanding of transgression is proposed, emphasising the banal tourist ways in which epistemologies of difference are disrupted. Ludic transgressions also target other dichotomies, including stable notions of sexuality and gender.
发明的传统是创造世界的设备,调动地方进行旅游消费。它们经常被用来表现游客的另类感。然而,它们也可能是旅游业中的抵抗和越界地点。这篇文章探讨了被发明的传统作为文化变革的场所的越轨潜力,它挑战了旅游业中的他者化过程。它以马略卡岛一种虚构的乡村传统La Mucada为案例研究,反映了争吵的破坏,这对游客消费该岛的浪漫类别提出了问题。发明的传统在关系方面被重新考虑为进步的空间,可以产生更多的局部、流动或不固定的认同。提出了对越轨行为的表演性理解,强调了差异认识论被破坏的平庸的旅游方式。Ludic违法行为还针对其他二分法,包括稳定的性观念和性别观念。
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引用次数: 1
How can the use of a mobile application change the course of a sightseeing tour? A question of pace, gaze and information processing 移动应用程序的使用如何改变观光旅游的过程?一个关于速度,凝视和信息处理的问题
IF 2.4 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-01 DOI: 10.1177/1468797619885955
Cédric Calvignac, Jan Smolinski
When we use a smartphone as we move about, we see our surroundings in a different way, adopting new practices to combine physical exploration of place with digital navigation on the Web. This article seeks to identify how consulting digital information as we go along modifies our behaviour. Specifically, we will focus on the use of a mobile application dedicated to the presentation of a tourist site. Our exploratory study is based on a comparison of two groups of visitors: the first group was provided with a printed tourist guide, and the second had the same guide plus a smartphone with a tourist guide application. For the purposes of comparison, the visitors were followed step by step (their movements were tracked by GPS) and click by click (the application recorded the user’s browsing history). At the end of the tour, participants were also invited to comment on their experience, in semi-structured interviews. The results of the study suggest that the use of a smartphone while sightseeing modifies significantly our walking pace, the number of halts and slowdowns we make, and also the type of circuit we follow. Using the smartphone leads visitors to follow more carefully the itinerary proposed and, as a result, to explore the world with greater application
当我们在移动时使用智能手机时,我们会以不同的方式看待周围环境,采用新的做法,将物理探索与网络数字导航相结合。这篇文章试图确定在我们前进的过程中查阅数字信息是如何改变我们的行为的。具体来说,我们将专注于使用专门用于展示旅游景点的移动应用程序。我们的探索性研究是基于对两组游客的比较:第一组游客得到了一份打印的导游,第二组游客得到的是同一份导游,外加一部带导游应用程序的智能手机。为了进行比较,访问者被一步一步地跟踪(他们的移动被GPS跟踪),并点击(应用程序记录了用户的浏览历史)。在参观结束时,参与者还被邀请在半结构化访谈中评论他们的经历。研究结果表明,在观光时使用智能手机会显著改变我们的行走速度、停顿和减速的次数,以及我们所走的路线类型。使用智能手机可以让游客更仔细地遵循建议的行程,从而探索更具应用性的世界
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引用次数: 5
Travel connectivity 旅行的连接
IF 2.4 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-01 DOI: 10.1177/1468797619899343
Michelangelo Magasic, U. Gretzel
The use of information and communication technology (ICT) devices has been recognised as a significant component of travel experiences. However, the portrayal of internet connectivity as a binary entity within literature has overlooked the significant experiential breadth that exists within the state of being connected. Drawing on the contexts of roaming and the digital divide, this article demonstrates the variable and dynamic nature of connectivity on a worldwide basis, thus highlighting the variety of states of connectivity which may be encountered by tourists. Research was conducted using an autoethnographic methodology employed during a 3-month period of multi-country fieldwork. As its research findings, the article first defines travel connectivity and presents a travel connectivity typology featuring four principal modes based on network quality and range. Second, impacts of each mode of connectivity upon the travel experience are discussed.
信息和通信技术设备的使用已被公认为旅行体验的重要组成部分。然而,将互联网连接描述为文学中的二元实体,忽略了连接状态中存在的显著经验广度。本文以漫游和数字鸿沟为背景,展示了世界范围内连接的可变和动态性质,从而突出了游客可能遇到的各种连接状态。在为期3个月的多国实地调查中,采用了民族志方法进行了研究。作为其研究结果,本文首先定义了旅行连通性,并提出了一种基于网络质量和范围的旅行连通性类型,其特征是四种主要模式。其次,讨论了每种连接模式对旅行体验的影响。
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引用次数: 11
Speed tourism: The German Autobahn as a tourist destination and location of “unruly rules” 速度旅游:德国高速公路作为旅游目的地和“不守规矩”的所在地
IF 2.4 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-02-19 DOI: 10.1177/1468797620905786
M. Gross
The German Autobahn has inspired many people’s imagination with its lack of a general speed limit, the quality of its road surface as well as its allegedly well-behaved drivers. One of the consequences of this positive reputation has been the emergence of a phenomenon I would like to call “speed tourism.” In this article, I treat speed tourism as a special form of tourism that involves viewing the driving experience as an opportunity for either testing the capacity of one’s own car or driving it at high speed as a way of experiencing the native culture at firsthand. I explore speed tourism as an alternative way of getting to know the real Germany as a tourist. Based on an analysis of several of its peculiarities, I argue that the Autobahn can be understood as a location where tourists can mix with “locals” while keeping a distance from them, since the interaction is restricted to learning and obeying the country’s rules of the road. The Autobahn then becomes a time-bound “dream location” created by the ideal of limitless driving freedom on the one hand and the paradoxical requirement of unruliness in relation to strict rules on the other; together, these are believed to offer an “authentic” driving experience according to local cultural customs.
德国高速公路因其缺乏一般限速、路面质量以及据称表现良好的司机而激发了许多人的想象力。这种正面声誉的后果之一是出现了一种我想称之为“速度旅游”的现象,我将速度旅游视为一种特殊的旅游形式,将驾驶体验视为测试自己汽车能力的机会,或将其高速驾驶视为亲身体验本土文化的一种方式。作为一名游客,我探索速度旅游作为了解真实德国的另一种方式。基于对高速公路几个特点的分析,我认为高速公路可以被理解为游客可以在与“当地人”保持距离的同时与他们交往的地方,因为互动仅限于学习和遵守国家的道路规则。高速公路于是成为一个有时间限制的“梦想之地”,一方面是无限驾驶自由的理想,另一方面是与严格规则相关的不规则性的矛盾要求;这些都被认为是根据当地文化习俗提供的“真实”驾驶体验。
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引用次数: 6
Tourism practices and experience value creation: The case of a themed attraction restaurant 旅游实践与体验价值创造:以某主题景点餐厅为例
IF 2.4 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-01-21 DOI: 10.1177/1468797619899347
Flemming Sørensen, Lars Fuglsang, Jon Sundbo, J. F. Jensen
This article uses practice theory to analyse experience value creation in an innovative tourism setting characterised by high interdependence between tourism actors. The theory is applied in a case- and action-oriented study of a themed restaurant in a medieval re-enactment centre. It exemplifies how integration of a restaurant into a specific attraction theme provides opportunities for experience value co-creation through tourism practices. It also illustrates how integration can cause co-destruction of experience value. The action-oriented part of the study included a workshop, interviews and other communication with relevant actors. It aimed to sustain a change of practices, providing solutions to issues of value-co-destruction found in the case study. The article theorises and illustrates the complexity of experience value creation in complex tourist settings and suggests how a practice theory approach to innovation may lead to value creation in tourism and be a powerful tool for tourism managers.
本文运用实践理论分析了旅游主体之间高度相互依赖的创新旅游环境下的体验价值创造。将该理论应用于中世纪重演中心的主题餐厅的案例和行动导向研究。它举例说明了如何将餐厅融入特定的景点主题,通过旅游实践为体验价值的共同创造提供机会。它还说明了整合如何导致体验价值的共同破坏。这项研究面向行动的部分包括一个讲习班、访谈和与有关行动者的其他交流。它旨在维持实践的变化,为案例研究中发现的价值共同破坏问题提供解决办法。本文对复杂旅游环境中体验价值创造的复杂性进行了理论分析和说明,并提出了实践理论创新方法如何引导旅游价值创造,并成为旅游管理者的有力工具。
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引用次数: 22
期刊
Tourist Studies
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