Pub Date : 2023-03-13DOI: 10.1177/14673584231162279
L. Zizka, Meng-Mei Chen
Since the first reports of the Covid-19 virus in December 2019, the tourism industry has struggled to find solutions to this unprecedented crisis. During crises, organizational learning can develop crisis management and communication skills while enhancing organizational resilience in coping with crises. This research examines whether organizational learning for communicating during crises occurred in the Swiss hotel industry in the past 2 years. By tracking and visualizing the messages communicated by Swiss hotels on their websites, this study analyzes the communication strategies employed by hoteliers over the past 20 months through thematic analysis, co-occurrence analysis, and Situational Crisis Communication (SCCT) strategies. The results of this study identified the evolution of communication strategies over time. Specifically, ingratiation, corrective action, transferring, victimization, and justification are the five key strategies. This study also visualizes the crisis responses in concept maps in three snapshots (June 2020, June 2021, and February 2022). The concepts and colors of the visualization provide a different perspective on the evolution of crisis communication over the past 2 years. This study contributes to academia and practitioners by demonstrating the evolution of crisis communication messages through both the granular analysis of SCCT strategies and the bird’s-eye view of themes and concepts.
{"title":"“Sanitary measures, social distancing, safety”: The evolution of Swiss hoteliers’ Covid-19 communication through three snapshots","authors":"L. Zizka, Meng-Mei Chen","doi":"10.1177/14673584231162279","DOIUrl":"https://doi.org/10.1177/14673584231162279","url":null,"abstract":"Since the first reports of the Covid-19 virus in December 2019, the tourism industry has struggled to find solutions to this unprecedented crisis. During crises, organizational learning can develop crisis management and communication skills while enhancing organizational resilience in coping with crises. This research examines whether organizational learning for communicating during crises occurred in the Swiss hotel industry in the past 2 years. By tracking and visualizing the messages communicated by Swiss hotels on their websites, this study analyzes the communication strategies employed by hoteliers over the past 20 months through thematic analysis, co-occurrence analysis, and Situational Crisis Communication (SCCT) strategies. The results of this study identified the evolution of communication strategies over time. Specifically, ingratiation, corrective action, transferring, victimization, and justification are the five key strategies. This study also visualizes the crisis responses in concept maps in three snapshots (June 2020, June 2021, and February 2022). The concepts and colors of the visualization provide a different perspective on the evolution of crisis communication over the past 2 years. This study contributes to academia and practitioners by demonstrating the evolution of crisis communication messages through both the granular analysis of SCCT strategies and the bird’s-eye view of themes and concepts.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49141414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-13DOI: 10.1177/14673584231162275
S. Chakrabarti, Anneli Ekblom
Local comparisons of effects, responses and mitigations to the Covid-19 pandemic are of vital importance in building a sustainable tourism. This is particularly the case for conservancies in Africa which is largely dependent on international tourism. Qualitative interviews were carried out in the Kenya Maasai Mara Wildlife Conservancies Association (MMWCA)with landowners, lodge managers and staff, tourism operators, community organisations and NGOs between January and May 2021. The MMWCA is an important case study as conservancies pay lease payments to more than 14,528 landowners through tourism revenues. The results show how partner conservancies took different paths in securing payments of leases and salaries by rotating staff, attracting international funding and by targeting domestic tourism. Meanwhile, landowners experimented with alternative economic activities such as cattle herding and diary production. The study shows the strength of MMWCA as a stakeholder partnership to proactively design measures including renegotiation of lease-payments, in soliciting external funding and in re-distributing funding. The positive role of domestic tourism is also stressed. The pandemic brought to the forefront discussions on equity and benefit sharing and on the sustainability of the model itself. Recommendations are given to strengthen possibilities for alternative incomes sources and for a diversification of strategies of the MMWCA partners, including the need to stimulate domestic tourism as a parallel source of income. These recommendations are also relevant to conservation areas across the African continent.
{"title":"Covid-19 pandemic effects and responses in the Maasai Mara conservancy","authors":"S. Chakrabarti, Anneli Ekblom","doi":"10.1177/14673584231162275","DOIUrl":"https://doi.org/10.1177/14673584231162275","url":null,"abstract":"Local comparisons of effects, responses and mitigations to the Covid-19 pandemic are of vital importance in building a sustainable tourism. This is particularly the case for conservancies in Africa which is largely dependent on international tourism. Qualitative interviews were carried out in the Kenya Maasai Mara Wildlife Conservancies Association (MMWCA)with landowners, lodge managers and staff, tourism operators, community organisations and NGOs between January and May 2021. The MMWCA is an important case study as conservancies pay lease payments to more than 14,528 landowners through tourism revenues. The results show how partner conservancies took different paths in securing payments of leases and salaries by rotating staff, attracting international funding and by targeting domestic tourism. Meanwhile, landowners experimented with alternative economic activities such as cattle herding and diary production. The study shows the strength of MMWCA as a stakeholder partnership to proactively design measures including renegotiation of lease-payments, in soliciting external funding and in re-distributing funding. The positive role of domestic tourism is also stressed. The pandemic brought to the forefront discussions on equity and benefit sharing and on the sustainability of the model itself. Recommendations are given to strengthen possibilities for alternative incomes sources and for a diversification of strategies of the MMWCA partners, including the need to stimulate domestic tourism as a parallel source of income. These recommendations are also relevant to conservation areas across the African continent.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45160332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-08DOI: 10.1177/14673584231162278
Matias Thuen Jørgensen, J. Larsen
This research note introduces the concept of ‘small encounters’ and highlights its importance for the tourist experience. Defined as situations where tourists briefly encounter residents, small encounters are temporally brief, physically distanced, cursory in terms of involvement and often revolve around everyday situations. The concept is developed and elaborated in a dialogue between our own empirical findings from a larger study of Chinese tourists visiting Copenhagen, Denmark, and the literature on social contact, gazing, and mundane tourism experiences.
{"title":"Small encounters, big experiences – on the significance of tourists’ passing encounters with residents","authors":"Matias Thuen Jørgensen, J. Larsen","doi":"10.1177/14673584231162278","DOIUrl":"https://doi.org/10.1177/14673584231162278","url":null,"abstract":"This research note introduces the concept of ‘small encounters’ and highlights its importance for the tourist experience. Defined as situations where tourists briefly encounter residents, small encounters are temporally brief, physically distanced, cursory in terms of involvement and often revolve around everyday situations. The concept is developed and elaborated in a dialogue between our own empirical findings from a larger study of Chinese tourists visiting Copenhagen, Denmark, and the literature on social contact, gazing, and mundane tourism experiences.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46153765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-28DOI: 10.1177/14673584231151900
Sulhaini, A. Saufi, L. Herman, N. Scott
This study applies a relationship perspective to study tourism crisis management and resilience. Despite the growing academic interest in crisis management, few studies have examined how tourism businesses utilise their networks as a crisis management strategy. This research uses a multi-case study design and longitudinal data collection to study the effects of a natural disaster on tourism businesses in Lombok, Indonesia. Results indicate that the characteristics and capabilities of individual tourism business actors and their networking behaviour affected the speed of their recovery. Networks can be used as a strategic tool and business recovery is improved by strengthening network resilience.
{"title":"Network behaviour for tourism business resilience","authors":"Sulhaini, A. Saufi, L. Herman, N. Scott","doi":"10.1177/14673584231151900","DOIUrl":"https://doi.org/10.1177/14673584231151900","url":null,"abstract":"This study applies a relationship perspective to study tourism crisis management and resilience. Despite the growing academic interest in crisis management, few studies have examined how tourism businesses utilise their networks as a crisis management strategy. This research uses a multi-case study design and longitudinal data collection to study the effects of a natural disaster on tourism businesses in Lombok, Indonesia. Results indicate that the characteristics and capabilities of individual tourism business actors and their networking behaviour affected the speed of their recovery. Networks can be used as a strategic tool and business recovery is improved by strengthening network resilience.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49106613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-13DOI: 10.1177/14673584221145813
K. Grande, L. Botti
The adoption of appropriate strategies is an obligation for firms to gain in competitiveness. This paper develops a camping comparative advantage measure methodology by composing an operational definition of this concept and by implementing an assessment method. The paper first undertakes a literature review concerning competitiveness and performance measurement in tourism and hospitality. Secondly, it develops a multi-criteria framework to evaluate comparative advantage of camping businesses. This framework is then applied to French firms by using the ELECTRE TRI methodology. The article has management implications in relation to the usefulness of the proposed methodology to real-world situations. Its results have theoretical significances: the paper extends the literature regarding hospitality firms’ competitiveness and specifies criteria concerning camping businesses advantage against competitors. Findings reveal three homogeneous categories. To ensure the relevance of these categories, the investment strategies and then the camping manager feedbacks are detailed. In terms of limitations, the adopted approach recalls to an accumulation of resources, and this does not automatically equate to competitiveness as exposed the resource quality or capabilities to manage these large number of resources.
{"title":"Measuring the comparative advantage of camping businesses: A multicriteria sorting methodology","authors":"K. Grande, L. Botti","doi":"10.1177/14673584221145813","DOIUrl":"https://doi.org/10.1177/14673584221145813","url":null,"abstract":"The adoption of appropriate strategies is an obligation for firms to gain in competitiveness. This paper develops a camping comparative advantage measure methodology by composing an operational definition of this concept and by implementing an assessment method. The paper first undertakes a literature review concerning competitiveness and performance measurement in tourism and hospitality. Secondly, it develops a multi-criteria framework to evaluate comparative advantage of camping businesses. This framework is then applied to French firms by using the ELECTRE TRI methodology. The article has management implications in relation to the usefulness of the proposed methodology to real-world situations. Its results have theoretical significances: the paper extends the literature regarding hospitality firms’ competitiveness and specifies criteria concerning camping businesses advantage against competitors. Findings reveal three homogeneous categories. To ensure the relevance of these categories, the investment strategies and then the camping manager feedbacks are detailed. In terms of limitations, the adopted approach recalls to an accumulation of resources, and this does not automatically equate to competitiveness as exposed the resource quality or capabilities to manage these large number of resources.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48571878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.1177/14673584231153367
Mohammad Soliman, S. Gulvady, A. Elbaz, Maha Mosbah, M. Wahba
Due to the COVID-19 epidemic, visitors’ worries about health and safety in tourist destinations have become paramount. Consequently, this research aims to evaluate the impact of health and safety considerations on visitors’ satisfaction. It also examines the influence of health consciousness and satisfaction on visitors’ willingness toward robot-delivered tourism and hospitality services usage and the impact of destination healthcare system and satisfaction on loyalty intentions. Applying a quantitative-based methodology, 650 responses were collected from domestic tourists visiting Egyptian tourism destinations using multiple non-probability sampling techniques. Using PLS-SEM, the results articulated that emotional well-being, perceived safety, and perceived green image positively impacted visitors’ satisfaction, which in turn, positively affected their willingness toward service robot’s usage and loyalty. Tourists’ health consciousness also positively affected their satisfaction and intentions to use robot-delivered services. Additionally, destination healthcare system significantly influenced visitors’ satisfaction and loyalty intentions. Theoretical and managerial contributions as well as future research are outlined.
{"title":"Robot-delivered tourism and hospitality services: How to evaluate the impact of health and safety considerations on visitors’ satisfaction and loyalty?","authors":"Mohammad Soliman, S. Gulvady, A. Elbaz, Maha Mosbah, M. Wahba","doi":"10.1177/14673584231153367","DOIUrl":"https://doi.org/10.1177/14673584231153367","url":null,"abstract":"Due to the COVID-19 epidemic, visitors’ worries about health and safety in tourist destinations have become paramount. Consequently, this research aims to evaluate the impact of health and safety considerations on visitors’ satisfaction. It also examines the influence of health consciousness and satisfaction on visitors’ willingness toward robot-delivered tourism and hospitality services usage and the impact of destination healthcare system and satisfaction on loyalty intentions. Applying a quantitative-based methodology, 650 responses were collected from domestic tourists visiting Egyptian tourism destinations using multiple non-probability sampling techniques. Using PLS-SEM, the results articulated that emotional well-being, perceived safety, and perceived green image positively impacted visitors’ satisfaction, which in turn, positively affected their willingness toward service robot’s usage and loyalty. Tourists’ health consciousness also positively affected their satisfaction and intentions to use robot-delivered services. Additionally, destination healthcare system significantly influenced visitors’ satisfaction and loyalty intentions. Theoretical and managerial contributions as well as future research are outlined.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42781128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study examines the mediation role of fear of COVID-19 on the relationships between the ambiguity of death and intolerance of uncertainty related to the holiday. Data was obtained from a total of 538 participants in the quantitative research and a total of 19 participants in the qualitative research in Türkiye. Quantitative results showed that the relationship between intolerance of uncertainty related to holiday and ambiguity of death was partially mediated by fear of COVID-19. Qualitative results differ in some points. This study sheds light on the perception of travel risk and its causes and offers a new perspective.
{"title":"The mediation role of fear of COVID-19 in the relationship between ambiguity of death and intolerance of uncertainty related to holiday","authors":"Süheyla Golcheshmeh, Selçuk Efe Küçükkambak, Melek Süler","doi":"10.1177/14673584231151899","DOIUrl":"https://doi.org/10.1177/14673584231151899","url":null,"abstract":"The study examines the mediation role of fear of COVID-19 on the relationships between the ambiguity of death and intolerance of uncertainty related to the holiday. Data was obtained from a total of 538 participants in the quantitative research and a total of 19 participants in the qualitative research in Türkiye. Quantitative results showed that the relationship between intolerance of uncertainty related to holiday and ambiguity of death was partially mediated by fear of COVID-19. Qualitative results differ in some points. This study sheds light on the perception of travel risk and its causes and offers a new perspective.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45516114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-16DOI: 10.1177/14673584231151896
Riccardo Spinelli, Clara Benevolo
This study investigates the sustainability practices of tourist ports, a little explored research area despite the environmental and social impacts of these infrastructures. Our research evaluates the diffusion of quality, environmental and social certifications among 225 Mediterranean tourist ports. We analyse the ports websites for an explicit graphic or textual reference to any certifications obtained. Our results show a limited adoption of certifications, with about half of the sample ports indicating possession of at least one certification. The port managers’ commitment towards certifications is limited, and focused on the most common ones – although not industry-specific – such as ISO 9001 and ISO 14001. The small size and limited entrepreneurial approach of the companies managing tourist ports are identified as contributing causes. A greater commitment to obtaining and communicating certifications is desirable, considering the increasing competition in the sector – which requires continuous innovation and improvement of processes and products – and the growing demand for quality and sustainability by nautical tourists.
{"title":"Sustainability in the Mediterranean tourist ports: The role of certifications","authors":"Riccardo Spinelli, Clara Benevolo","doi":"10.1177/14673584231151896","DOIUrl":"https://doi.org/10.1177/14673584231151896","url":null,"abstract":"This study investigates the sustainability practices of tourist ports, a little explored research area despite the environmental and social impacts of these infrastructures. Our research evaluates the diffusion of quality, environmental and social certifications among 225 Mediterranean tourist ports. We analyse the ports websites for an explicit graphic or textual reference to any certifications obtained. Our results show a limited adoption of certifications, with about half of the sample ports indicating possession of at least one certification. The port managers’ commitment towards certifications is limited, and focused on the most common ones – although not industry-specific – such as ISO 9001 and ISO 14001. The small size and limited entrepreneurial approach of the companies managing tourist ports are identified as contributing causes. A greater commitment to obtaining and communicating certifications is desirable, considering the increasing competition in the sector – which requires continuous innovation and improvement of processes and products – and the growing demand for quality and sustainability by nautical tourists.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45481435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-13DOI: 10.1177/14673584231151897
T. Hoang, Anh Thi Van Nguyen, V. Ngo, H. Nguyen
This paper explores the current obstacles, contemporary practices, and potential solutions for recovery in Vietnam tourism, based on the views of tour operators after the COVID-19 pandemic. This research utilizes twenty-three semi-structured interviews with senior managers and business leaders from five leading tour operators in Vietnam. The findings of this research highlight that, given the current difficulties in operation, Vietnam tourism enterprises developed various response strategies to help their tourism businesses to survive during the pandemic. This research is among the first attempts aims to extend the literature on the implications of COVID-19 to the tourism industry by reflecting the perceptions of tour operators. Furthermore, findings from this study can assist the tourism businesses by highlighting potential solutions and proposing recommendations for the recovery of tourism after the COVID-19 pandemic.
{"title":"Current obstacles, contemporary practices, and potential solutions for recovery in Vietnam tourism after the COVID-19 pandemic: Tour operators’ perspectives","authors":"T. Hoang, Anh Thi Van Nguyen, V. Ngo, H. Nguyen","doi":"10.1177/14673584231151897","DOIUrl":"https://doi.org/10.1177/14673584231151897","url":null,"abstract":"This paper explores the current obstacles, contemporary practices, and potential solutions for recovery in Vietnam tourism, based on the views of tour operators after the COVID-19 pandemic. This research utilizes twenty-three semi-structured interviews with senior managers and business leaders from five leading tour operators in Vietnam. The findings of this research highlight that, given the current difficulties in operation, Vietnam tourism enterprises developed various response strategies to help their tourism businesses to survive during the pandemic. This research is among the first attempts aims to extend the literature on the implications of COVID-19 to the tourism industry by reflecting the perceptions of tour operators. Furthermore, findings from this study can assist the tourism businesses by highlighting potential solutions and proposing recommendations for the recovery of tourism after the COVID-19 pandemic.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44941341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-12DOI: 10.1177/14673584231151894
Velvet Nelson
The number of craft breweries on the American landscape has grown exponentially over the past several decades. The literature on craft beer and beer tourism has grown accordingly. Yet, visitors’ experience of the craft brewery taproom remains an under-examined aspect of this literature. O’Dell (2005 ) proposed the idea of examining the landscapes of experiences, or experiencescapes, including the physical and social spaces that allow for the co-creation of experiences. The concept has increasingly been used to examine culinary, gastronomic, and wine tourism experiences. Thus, this exploratory study begins to address the gap in the craft beer and beer tourism literature by reconstructing the experiencescape of craft brewery taprooms from visitor narratives in online travel reviews for microbreweries and taproom breweries in Houston, Texas (USA). The study employs thematic narrative analysis to identify the components of the physical and social environments of the brewery taproom that comprise the experiencescape and contribute to positive, memorable experiences. Findings indicate that consuming the craft beer product is only one part of the taproom experiencescape; breweries must consider the taproom experience holistically. Opportunities exist to facilitate a more conscious experiencescape design to engage visitors’ senses for more immersive and memorable experiences.
{"title":"Reconstructing the microbrewery taproom experiencescape through narratives in online travel reviews: A case from Houston, Texas USA","authors":"Velvet Nelson","doi":"10.1177/14673584231151894","DOIUrl":"https://doi.org/10.1177/14673584231151894","url":null,"abstract":"The number of craft breweries on the American landscape has grown exponentially over the past several decades. The literature on craft beer and beer tourism has grown accordingly. Yet, visitors’ experience of the craft brewery taproom remains an under-examined aspect of this literature. O’Dell (2005 ) proposed the idea of examining the landscapes of experiences, or experiencescapes, including the physical and social spaces that allow for the co-creation of experiences. The concept has increasingly been used to examine culinary, gastronomic, and wine tourism experiences. Thus, this exploratory study begins to address the gap in the craft beer and beer tourism literature by reconstructing the experiencescape of craft brewery taprooms from visitor narratives in online travel reviews for microbreweries and taproom breweries in Houston, Texas (USA). The study employs thematic narrative analysis to identify the components of the physical and social environments of the brewery taproom that comprise the experiencescape and contribute to positive, memorable experiences. Findings indicate that consuming the craft beer product is only one part of the taproom experiencescape; breweries must consider the taproom experience holistically. Opportunities exist to facilitate a more conscious experiencescape design to engage visitors’ senses for more immersive and memorable experiences.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45447944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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