Pub Date : 2023-01-11DOI: 10.1177/14673584231151895
Daniel P Vieira, E. R. Junior, Gabriel de Lacerda Rangel
Social network analysis has been widely used in tourism studies. Few studies, however, adopted the tourist perspective as a source of analysis or analyze how interactions in the network evolve. The present work analyzes the evolution of the tourist attractions network. Social network analysis was used as analysis technique to map the relationships between tourist attractions in a Brazilian destination based on user-generated content collected from the TripAdvisor website. Results confirm the perspective that density is positively associated with destination development and resilience to economic turmoil. Despite network stability, one can observe network evolution from the entry of new actors. The findings indicate different strategies for entering the network and confirm the perspective that the network evolves in a non-linear way.
{"title":"New entrants for attractions network evolution","authors":"Daniel P Vieira, E. R. Junior, Gabriel de Lacerda Rangel","doi":"10.1177/14673584231151895","DOIUrl":"https://doi.org/10.1177/14673584231151895","url":null,"abstract":"Social network analysis has been widely used in tourism studies. Few studies, however, adopted the tourist perspective as a source of analysis or analyze how interactions in the network evolve. The present work analyzes the evolution of the tourist attractions network. Social network analysis was used as analysis technique to map the relationships between tourist attractions in a Brazilian destination based on user-generated content collected from the TripAdvisor website. Results confirm the perspective that density is positively associated with destination development and resilience to economic turmoil. Despite network stability, one can observe network evolution from the entry of new actors. The findings indicate different strategies for entering the network and confirm the perspective that the network evolves in a non-linear way.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45196739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-16DOI: 10.1177/14673584221119379
Arej Alhemimah
Due to people’s anxieties about COVID-19, it may take years before international tourism returns to pre-pandemic levels. Thus, it is crucial to understand how tourists’ health beliefs influence their travel decision-making processes during and after the SARS-COV2 pandemic, and to develop new strategies to support and meet tourists’ current needs and concerns. The current study employs a Health Belief Model (HBM) perspective to examine the influence on tourists’ health risk prevention – and subsequently on their travel intention – of reading travel health information online, while considering tourists’ perceptions of threat susceptibility and severity, and usefulness of travel health information. As risk perception is influenced by individual differences such as gender and previous experience, the study model includes the demographic factors of age, gender, and health status. The model was tested using a survey questionnaire completed by 261 respondents in Saudi Arabia who were considering travelling abroad for tourism. Results were analyzed using PLS-SEM. The study found that perceived susceptibility and perceived usefulness each significantly and positively influenced the perception of importance of reading health information, and the perception of importance of reading travel health information online significantly and positively influenced travel intention. The discussion includes additional findings as well as implications for industry practice and policy regarding online pandemic-related information, in order to improve protection efficacy and enhance information content and style to adequately serve the needs of tourists from a health belief perspective.
{"title":"Understanding Tourists’ Attitude Toward Online Travel Health Information During and Post-COVID-19: A Health Belief Model Application","authors":"Arej Alhemimah","doi":"10.1177/14673584221119379","DOIUrl":"https://doi.org/10.1177/14673584221119379","url":null,"abstract":"Due to people’s anxieties about COVID-19, it may take years before international tourism returns to pre-pandemic levels. Thus, it is crucial to understand how tourists’ health beliefs influence their travel decision-making processes during and after the SARS-COV2 pandemic, and to develop new strategies to support and meet tourists’ current needs and concerns. The current study employs a Health Belief Model (HBM) perspective to examine the influence on tourists’ health risk prevention – and subsequently on their travel intention – of reading travel health information online, while considering tourists’ perceptions of threat susceptibility and severity, and usefulness of travel health information. As risk perception is influenced by individual differences such as gender and previous experience, the study model includes the demographic factors of age, gender, and health status. The model was tested using a survey questionnaire completed by 261 respondents in Saudi Arabia who were considering travelling abroad for tourism. Results were analyzed using PLS-SEM. The study found that perceived susceptibility and perceived usefulness each significantly and positively influenced the perception of importance of reading health information, and the perception of importance of reading travel health information online significantly and positively influenced travel intention. The discussion includes additional findings as well as implications for industry practice and policy regarding online pandemic-related information, in order to improve protection efficacy and enhance information content and style to adequately serve the needs of tourists from a health belief perspective.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"1 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65802546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.1177/14673584221145822
Ángel Herrero-Crespo, Héctor San Martín-Gutiérrez, Jesús Collado-Agudo, María-del-Mar García-de-los-Salmones-Sánchez
This paper examines how tourist behaviour is conditioned by the COVID-19 pandemic, developing a theoretical framework that considers not only traditional variables such as image, satisfaction, and variety seeking, but also the risks perceived during a pandemic to better explain loyalty towards a tourist destination. Moreover, the paper explores whether the effects of these variables differ in loyalty formation if people who consider visiting a destination in their country again are compared to people who contemplate travelling again to an international destination. Empirical evidence from a survey sample comprising more than 1000 Spanish tourists shows that pandemic-related risks differently influence the tourist loyalty dimensions intention to revisit and recommend both a national destination (441 respondents) and an international destination (600 respondents). Finally, affective image and satisfaction are the main drivers of loyalty in both subsamples.
{"title":"Destination loyalty and pandemic risks: Revisiting the study of tourist loyalty during the covid-19 pandemic","authors":"Ángel Herrero-Crespo, Héctor San Martín-Gutiérrez, Jesús Collado-Agudo, María-del-Mar García-de-los-Salmones-Sánchez","doi":"10.1177/14673584221145822","DOIUrl":"https://doi.org/10.1177/14673584221145822","url":null,"abstract":"This paper examines how tourist behaviour is conditioned by the COVID-19 pandemic, developing a theoretical framework that considers not only traditional variables such as image, satisfaction, and variety seeking, but also the risks perceived during a pandemic to better explain loyalty towards a tourist destination. Moreover, the paper explores whether the effects of these variables differ in loyalty formation if people who consider visiting a destination in their country again are compared to people who contemplate travelling again to an international destination. Empirical evidence from a survey sample comprising more than 1000 Spanish tourists shows that pandemic-related risks differently influence the tourist loyalty dimensions intention to revisit and recommend both a national destination (441 respondents) and an international destination (600 respondents). Finally, affective image and satisfaction are the main drivers of loyalty in both subsamples.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48672873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-12DOI: 10.1177/14673584221145818
Stephanie Man Fung Lee, S. Filep, Sera Vada, Brian King
Travel has been identified as a significant contributor to psychological well-being. The recent COVID-19 global pandemic disrupted travel patterns and behaviours, thereby negatively affecting the psychological health and well-being of those involved. With accelerating technology use, multiple forms of virtual tourism have emerged as alternatives to physical travel, including travel via webcam. Webcam travel has received limited scholarly attention, despite the unique capacity of global place-based webcams to offer cost-free, real-time viewing of places and destinations. Similarly, there has been limited research on how participation in webcam travel influences psychological well-being. This research note examines how the digital experience accelerates the hedonic and eudaimonic psychological well-being of webcam viewers by proposing a new model – Webcam Travel DREAMA (detachment-recovery, engagement, affiliation, meaning and achievement) model. The findings provide a better understanding of webcam travel and psychological well-being, establishing potential directions for future researchers.
{"title":"Webcam travel: A preliminary examination of psychological well-being","authors":"Stephanie Man Fung Lee, S. Filep, Sera Vada, Brian King","doi":"10.1177/14673584221145818","DOIUrl":"https://doi.org/10.1177/14673584221145818","url":null,"abstract":"Travel has been identified as a significant contributor to psychological well-being. The recent COVID-19 global pandemic disrupted travel patterns and behaviours, thereby negatively affecting the psychological health and well-being of those involved. With accelerating technology use, multiple forms of virtual tourism have emerged as alternatives to physical travel, including travel via webcam. Webcam travel has received limited scholarly attention, despite the unique capacity of global place-based webcams to offer cost-free, real-time viewing of places and destinations. Similarly, there has been limited research on how participation in webcam travel influences psychological well-being. This research note examines how the digital experience accelerates the hedonic and eudaimonic psychological well-being of webcam viewers by proposing a new model – Webcam Travel DREAMA (detachment-recovery, engagement, affiliation, meaning and achievement) model. The findings provide a better understanding of webcam travel and psychological well-being, establishing potential directions for future researchers.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42924274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-12DOI: 10.1177/14673584221145600
Bianca Köstinger, Xavier Matteucci
The need to embrace unstructured approaches to explore holistically the way in which people conceive places has been underscored by many researchers. Yet, few attempts have drawn from an arts-based method such as the drawing technique. This paper, therefore, presents the way drawings were used to explore Austrian past visitors’ and non-visitors' images of Singapore. Content analysis of rich and idiosyncratic drawings revealed clear images differences between past visitors and non-visitors. Past visitors could better identify and represent features of Singapore’s tangible and intangible heritage than non-visitors. Overall, Singapore is conceived as a modern, urbanized and disciplined destination that primarily offers conspicuous consumptive experiences. The value of the drawing technique to identify a destination’s attributes and to bring out participants' subjectivities is highlighted.
{"title":"Researching the image of Singapore with the drawing technique","authors":"Bianca Köstinger, Xavier Matteucci","doi":"10.1177/14673584221145600","DOIUrl":"https://doi.org/10.1177/14673584221145600","url":null,"abstract":"The need to embrace unstructured approaches to explore holistically the way in which people conceive places has been underscored by many researchers. Yet, few attempts have drawn from an arts-based method such as the drawing technique. This paper, therefore, presents the way drawings were used to explore Austrian past visitors’ and non-visitors' images of Singapore. Content analysis of rich and idiosyncratic drawings revealed clear images differences between past visitors and non-visitors. Past visitors could better identify and represent features of Singapore’s tangible and intangible heritage than non-visitors. Overall, Singapore is conceived as a modern, urbanized and disciplined destination that primarily offers conspicuous consumptive experiences. The value of the drawing technique to identify a destination’s attributes and to bring out participants' subjectivities is highlighted.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43646060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-09DOI: 10.1177/14673584221145817
Villy Abraham, Ohad Shaked
A growing body of research points to the influence of animosity in general and political animosity in particular (henceforth referred to as PA) on tourism behavior. However, past research overlooked the role of perceived intergroup threat (henceforth referred to as PIT) and trust in the context of PA. This research note challenges previous theoretical frameworks designed to elucidate animosity as a consumer phenomenon. Preliminary research findings suggest PIT, tourist trust, and overall destination image (henceforth referred to as ODI) are salient constructs accounting for a substantial proportion of explained variances in the proposed model. Initial analyses of the research data suggest that PA is more strongly associated with trust than willingness to travel (henceforth referred to as WTT). Furthermore, ODI partly mediates the relationship between PA and WTT. Several practical implications are suggested to assist intermediate to high-ranking administrators in the industry mitigate the effect of the health crisis on their companies.
{"title":"Political animosity: A novel theoretical framework","authors":"Villy Abraham, Ohad Shaked","doi":"10.1177/14673584221145817","DOIUrl":"https://doi.org/10.1177/14673584221145817","url":null,"abstract":"A growing body of research points to the influence of animosity in general and political animosity in particular (henceforth referred to as PA) on tourism behavior. However, past research overlooked the role of perceived intergroup threat (henceforth referred to as PIT) and trust in the context of PA. This research note challenges previous theoretical frameworks designed to elucidate animosity as a consumer phenomenon. Preliminary research findings suggest PIT, tourist trust, and overall destination image (henceforth referred to as ODI) are salient constructs accounting for a substantial proportion of explained variances in the proposed model. Initial analyses of the research data suggest that PA is more strongly associated with trust than willingness to travel (henceforth referred to as WTT). Furthermore, ODI partly mediates the relationship between PA and WTT. Several practical implications are suggested to assist intermediate to high-ranking administrators in the industry mitigate the effect of the health crisis on their companies.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2022-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44634550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-08DOI: 10.1177/14673584221145819
Kanapot Kalnaovakul, P. Promsivapallop
This study examines service quality dimensions and attributes of the hotel industry in a famous beach resort destination of Phuket based on 25,267 online reviews from the TripAdvisor website collected for 56 hotels. Machine learning analysis using the KNIME analytics platform was employed to analyze four datasets, namely the total dataset, the couple dataset, the family dataset, and the friend dataset. The results reveal six dimensions of guest service quality in the hotel industry: leisure activities, tangibles and surroundings, reliability, responsiveness, service process, and food, with specific attributes identified in each dimension. The study was able to verify the robustness of HOLSERV Plus model as the dimensions developed by topic modelling of online reviews are found to correspond to the dimensions of HOLSERV framework, with some adaptation required. It is also confirmed by the current study that the same set of service quality dimensions and attributes is not applicable to all groups of customers, instead each group has its own unique requirements and expectations. In addition, service process is revealed in this study as the most sensitive dimension that determines customer dissatisfaction.
{"title":"Hotel service quality dimensions and attributes: An analysis of online hotel customer reviews","authors":"Kanapot Kalnaovakul, P. Promsivapallop","doi":"10.1177/14673584221145819","DOIUrl":"https://doi.org/10.1177/14673584221145819","url":null,"abstract":"This study examines service quality dimensions and attributes of the hotel industry in a famous beach resort destination of Phuket based on 25,267 online reviews from the TripAdvisor website collected for 56 hotels. Machine learning analysis using the KNIME analytics platform was employed to analyze four datasets, namely the total dataset, the couple dataset, the family dataset, and the friend dataset. The results reveal six dimensions of guest service quality in the hotel industry: leisure activities, tangibles and surroundings, reliability, responsiveness, service process, and food, with specific attributes identified in each dimension. The study was able to verify the robustness of HOLSERV Plus model as the dimensions developed by topic modelling of online reviews are found to correspond to the dimensions of HOLSERV framework, with some adaptation required. It is also confirmed by the current study that the same set of service quality dimensions and attributes is not applicable to all groups of customers, instead each group has its own unique requirements and expectations. In addition, service process is revealed in this study as the most sensitive dimension that determines customer dissatisfaction.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":"23 1","pages":"420 - 440"},"PeriodicalIF":3.5,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45796477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-08DOI: 10.1177/14673584221141387
Celestine Katongole, Innocent Mukama
International tourists often seek to have traditional food experience in the destinations they visit. The experience ranges from food harvesting to preparation and dining. While this experience is well developed in many advanced destinations, in Africa traditional food is yet to be accepted in many tourist facilities. In part this is because of limited information about the nutritional composition of traditional food and its contribution to the Recommended Dietary Allowances (RDAs). This paper establishes the nutritional composition of Luwombo, a special traditional foodstuff that is becoming common among tourists to Uganda. The paper further assesses the contribution of Luwombo towards meeting the RDAs of the tourists. Understanding the nutritional value of luwombo is important for its own promotion, preservation and consumption. This would be helpful in instilling pride and cultural identity of Ugandans within a changing global system. For tourists, luwombo preparation and dining would be an additional experience, and once a positive experience is achieved, local communities can benefit both socially and economically. The study established that luwombo is nutritious, able to meet the RDAs of tourists across different age groups. Trust in the nutritional value of luwombo as well as the benefits associated with experiential preparation can generate socio-cultural and economic impacts in the host communities. A linkage with the African diaspora can even create further positive impacts.
{"title":"Nutritional richness of traditional foods in Uganda’s tourism industry: An investigation of luwombo","authors":"Celestine Katongole, Innocent Mukama","doi":"10.1177/14673584221141387","DOIUrl":"https://doi.org/10.1177/14673584221141387","url":null,"abstract":"International tourists often seek to have traditional food experience in the destinations they visit. The experience ranges from food harvesting to preparation and dining. While this experience is well developed in many advanced destinations, in Africa traditional food is yet to be accepted in many tourist facilities. In part this is because of limited information about the nutritional composition of traditional food and its contribution to the Recommended Dietary Allowances (RDAs). This paper establishes the nutritional composition of Luwombo, a special traditional foodstuff that is becoming common among tourists to Uganda. The paper further assesses the contribution of Luwombo towards meeting the RDAs of the tourists. Understanding the nutritional value of luwombo is important for its own promotion, preservation and consumption. This would be helpful in instilling pride and cultural identity of Ugandans within a changing global system. For tourists, luwombo preparation and dining would be an additional experience, and once a positive experience is achieved, local communities can benefit both socially and economically. The study established that luwombo is nutritious, able to meet the RDAs of tourists across different age groups. Trust in the nutritional value of luwombo as well as the benefits associated with experiential preparation can generate socio-cultural and economic impacts in the host communities. A linkage with the African diaspora can even create further positive impacts.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48982121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-06DOI: 10.1177/14673584221142449
Xiaojing Dong
Drawing on a social cognition perspective, this research challenges the existing comprehension of the fundamental characteristics of resident-tourist relations by proposing that residents have a preference to avoid prosocial behavior toward tourists. Data from 787 residents were analyzed across three experiments to examine residents’ prosocial avoidance effect toward tourists, as well as the mediating mechanism and boundary condition of such effect. Study 1 demonstrates that residents have a preference to avoid prosociality toward tourists. Study 2 shows that perceived cognitive load is a mediating mechanism underlying this avoidance effect in that residents may perceive tourist-oriented prosocial behavior as more cognitively effortful and aversive with less self-efficacy. Finally, study 3 indicates that the perceived cognitive load may not hinder prosocial behavior for residents with high levels of subjective well-being (SWB) because SWB can buffer the cognitive deterrents by stimulating expansive cognitive capability, and increasing inclusive and connected social categorization. This research also advances the understanding of the basics of human nature involving in tourism industry by examining the conflicting motivational dynamics of residents’ prosocial behavior. Theoretical and practical implications are presented.
{"title":"What hinders residents’ prosocial behavior toward tourists? A social cognition perspective","authors":"Xiaojing Dong","doi":"10.1177/14673584221142449","DOIUrl":"https://doi.org/10.1177/14673584221142449","url":null,"abstract":"Drawing on a social cognition perspective, this research challenges the existing comprehension of the fundamental characteristics of resident-tourist relations by proposing that residents have a preference to avoid prosocial behavior toward tourists. Data from 787 residents were analyzed across three experiments to examine residents’ prosocial avoidance effect toward tourists, as well as the mediating mechanism and boundary condition of such effect. Study 1 demonstrates that residents have a preference to avoid prosociality toward tourists. Study 2 shows that perceived cognitive load is a mediating mechanism underlying this avoidance effect in that residents may perceive tourist-oriented prosocial behavior as more cognitively effortful and aversive with less self-efficacy. Finally, study 3 indicates that the perceived cognitive load may not hinder prosocial behavior for residents with high levels of subjective well-being (SWB) because SWB can buffer the cognitive deterrents by stimulating expansive cognitive capability, and increasing inclusive and connected social categorization. This research also advances the understanding of the basics of human nature involving in tourism industry by examining the conflicting motivational dynamics of residents’ prosocial behavior. Theoretical and practical implications are presented.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49590353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-28DOI: 10.1177/14673584221126794
Shi-chang Lu, Jiseon Ahn
Building on the literature on luxury consumption behavior, this study investigates customers’ perceived values on their patronage behavior toward luxury service brands. Partial least squares-structural equation modeling is used to test the research model with a sample of 177 American luxury hotel customers. The findings suggest that functional, individual, and social values from experiences influence customers’ perceived connection with a luxury service brand. The bond between customers and brands affects customers’ patronage behavior. Moreover, the role of the self-brand connection on the relationship between the perceived value and behavioral intention indicates that the impact of functional, individual, and social values on patronage behavior, and the self-brand connection is different depending on the perceived congruity with the luxury hotel brand. However, the affluent customers’ perception of financial value does not enhance the self-brand connection. The results suggest that it would be more effective for luxury hotel service providers to build strong and meaningful ties with customers. This study identifies the role of the self-brand connection in the relationships between multidimensional perceived value (i.e. financial, functional, individual, social) and loyal behavior in the luxury service context.
{"title":"The role of perceived value in shaping luxury service customers’ self-brand connection","authors":"Shi-chang Lu, Jiseon Ahn","doi":"10.1177/14673584221126794","DOIUrl":"https://doi.org/10.1177/14673584221126794","url":null,"abstract":"Building on the literature on luxury consumption behavior, this study investigates customers’ perceived values on their patronage behavior toward luxury service brands. Partial least squares-structural equation modeling is used to test the research model with a sample of 177 American luxury hotel customers. The findings suggest that functional, individual, and social values from experiences influence customers’ perceived connection with a luxury service brand. The bond between customers and brands affects customers’ patronage behavior. Moreover, the role of the self-brand connection on the relationship between the perceived value and behavioral intention indicates that the impact of functional, individual, and social values on patronage behavior, and the self-brand connection is different depending on the perceived congruity with the luxury hotel brand. However, the affluent customers’ perception of financial value does not enhance the self-brand connection. The results suggest that it would be more effective for luxury hotel service providers to build strong and meaningful ties with customers. This study identifies the role of the self-brand connection in the relationships between multidimensional perceived value (i.e. financial, functional, individual, social) and loyal behavior in the luxury service context.","PeriodicalId":47333,"journal":{"name":"Tourism and Hospitality Research","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46693084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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