Pub Date : 2023-01-01DOI: 10.3727/152599523x16957834460330
Zahed Ghaderi, Gelareh A Holden, Sara Abhari, Luc Béal, Zahra Behboodi
The management of major crises, resilience and organizational learning are important issues that have received scant attention in the event management industry, and limited information can be found in the mainstream literature. The current research focuses on crisis management practices, resilience, and organizational learning of event planners and management companies during the health pandemic crisis. A total of 15 in-depth interviews were conducted with event planners and management companies in Malaysia. The results showed that there were five stages of encountering the pandemic: a) panic and anxiety, b) crumbling motivation and thwarting career moves, c) paralyzing decision-making processes, d) bleeding inwards and creating an uncertain and complex environment in the organization, and e) reconsidering business operation. Moreover, three resilience adaptation strategies e.g., psychological, technological and organizational resilience were found. Event organizational learning in the form of knowledge management was another important practice during the pandemic crisis management. The study significantly contributes to literature, exploring the implication of organizational learning and resilience in the event crisis management. It further offers practical implications to event management stakeholders.
{"title":"Crisis management, resilience and organizational learning in the event management sector: An insight from Malaysia","authors":"Zahed Ghaderi, Gelareh A Holden, Sara Abhari, Luc Béal, Zahra Behboodi","doi":"10.3727/152599523x16957834460330","DOIUrl":"https://doi.org/10.3727/152599523x16957834460330","url":null,"abstract":"The management of major crises, resilience and organizational learning are important issues that have received scant attention in the event management industry, and limited information can be found in the mainstream literature. The current research focuses on crisis management practices, resilience, and organizational learning of event planners and management companies during the health pandemic crisis. A total of 15 in-depth interviews were conducted with event planners and management companies in Malaysia. The results showed that there were five stages of encountering the pandemic: a) panic and anxiety, b) crumbling motivation and thwarting career moves, c) paralyzing decision-making processes, d) bleeding inwards and creating an uncertain and complex environment in the organization, and e) reconsidering business operation. Moreover, three resilience adaptation strategies e.g., psychological, technological and organizational resilience were found. Event organizational learning in the form of knowledge management was another important practice during the pandemic crisis management. The study significantly contributes to literature, exploring the implication of organizational learning and resilience in the event crisis management. It further offers practical implications to event management stakeholders.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134882282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599522x16419948695297
H. Preuss, Maike Weitzmann
Expected large cost overruns of Olympic Games have recently led to negative referendums. We will analyze the costs and revenues of the Olympic Games and how they change from the first budget estimation promise made to the taxpayer to the end of the Games. To accomplish this, we separate revenues and expenditures of Organizing Committees of the Olympic Games (OCOG) from capital investments for Olympics-specific infrastructure (e.g., Olympic Stadiums, Villages) from Sydney 2000 to Tokyo 2020. Irrespective of inflation in all Games, costs for Olympics-specific infrastructure overrun moderately. Expenditure overruns of the OCOG are usually compensated by increased revenues and have even ended in small profits. This paper shows the most complete set of cost, revenues and expenditure sources to calculate budget overruns while differentiating the OCOG from the non-OCOG budgets. Further, we distinguish between false budget estimations and cost overruns, then we end with a theory-led discussion of reasons for overruns, and give management recommendations.
{"title":"CHANGES OF COSTS, EXPENDITURES AND REVENUES BETWEEN BIDDING AND STAGING THE OLYMPIC GAMES FROM SYDNEY 2000 TO TOKYO 2020","authors":"H. Preuss, Maike Weitzmann","doi":"10.3727/152599522x16419948695297","DOIUrl":"https://doi.org/10.3727/152599522x16419948695297","url":null,"abstract":"Expected large cost overruns of Olympic Games have recently led to negative referendums. We will analyze the costs and revenues of the Olympic Games and how they change from the first budget estimation promise made to the taxpayer to the end of the Games. To accomplish this, we separate revenues and expenditures of Organizing Committees of the Olympic Games (OCOG) from capital investments for Olympics-specific infrastructure (e.g., Olympic Stadiums, Villages) from Sydney 2000 to Tokyo 2020. Irrespective of inflation in all Games, costs for Olympics-specific infrastructure overrun moderately. Expenditure overruns of the OCOG are usually compensated by increased revenues and have even ended in small profits. This paper shows the most complete set of cost, revenues and expenditure sources to calculate budget overruns while differentiating the OCOG from the non-OCOG budgets. Further, we distinguish between false budget estimations and cost overruns, then we end with a theory-led discussion of reasons for overruns, and give management recommendations.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69737750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599522x16419948695215
Elisa Alén-González, Lorena Rodríguez-Campo, J. A. Fraiz-Brea, Montserrat Louredo-Lorenzo
Although scholars agree that the festival experience is multidimensional, there is still no consensus in terms of the dimensions of quality and perceived value, being the analysis of the utilitarian and socio-psychological perspectives of value in the musical context insufficient. This study uses a multidimensional analysis to investigate the predictors of attendees’ behavioral intentions at an International Festival which is held annually since the year 2008. To this end, the paper begins with festival quality, using perceived value and satisfaction as intermediate constructs, which are antecedents of behavioral intentions. The results show a positive impact of festival quality on the perceived value and a direct relationship between satisfaction and loyalty. The relationship between value and satisfaction was significant for only two of the dimensions (functional and emotional value). This knowledge is necessary to implement effective strategies to improve festival experiences and satisfy attendees’ musical, artistic, psychological and social needs.
{"title":"MULTIDIMENSIONAL ANALYSIS OF PREDICTORS OF BEHAVIORAL INTENTIONS IN MUSIC FESTIVALS USING ENVIRONMENTAL PSYCHOLOGY","authors":"Elisa Alén-González, Lorena Rodríguez-Campo, J. A. Fraiz-Brea, Montserrat Louredo-Lorenzo","doi":"10.3727/152599522x16419948695215","DOIUrl":"https://doi.org/10.3727/152599522x16419948695215","url":null,"abstract":"Although scholars agree that the festival experience is multidimensional, there is still no consensus in terms of the dimensions of quality and perceived value, being the analysis of the utilitarian and socio-psychological perspectives of value in the musical context insufficient. This study uses a multidimensional analysis to investigate the predictors of attendees’ behavioral intentions at an International Festival which is held annually since the year 2008. To this end, the paper begins with festival quality, using perceived value and satisfaction as intermediate constructs, which are antecedents of behavioral intentions. The results show a positive impact of festival quality on the perceived value and a direct relationship between satisfaction and loyalty. The relationship between value and satisfaction was significant for only two of the dimensions (functional and emotional value). This knowledge is necessary to implement effective strategies to improve festival experiences and satisfy attendees’ musical, artistic, psychological and social needs.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69737937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599522x16419948695242
Insun Sunny Son, S. Huang
This study aims to understand tourism and hospitality small and medium-sized enterprises’ (THSMEs) decision-making about event leveraging, specifically by exploring the critical factors that drive THSMEs to engage in event leveraging. By examining event leveraging from the entrepreneurial process perspective, this study provides new understanding of evaluating and interpreting local businesses’ event leveraging. The results from semi-structured interviews with THSMEs’ owners and managers revealed four critical factors affecting THSMEs’ decision-making regarding event leveraging. Information availability, which refers to obtaining information about upcoming events in a timely manner and acquiring know-how in event leveraging, was found to be the most critical factor. This factor was found to influence another three factors, namely, business strategy, internal resources, and attitude and belief toward event leveraging. Based on the findings of this study, practical recommendations are provided for destination marketing organisations and local business associations to better support THSMEs to benefit through events.
{"title":"UNDERSTANDING THE CRITICAL FACTORS DRIVING EVENT LEVERAGING: PERSPECTIVES FROM SMALL AND MEDIUM-SIZED ENTERPRISES","authors":"Insun Sunny Son, S. Huang","doi":"10.3727/152599522x16419948695242","DOIUrl":"https://doi.org/10.3727/152599522x16419948695242","url":null,"abstract":"This study aims to understand tourism and hospitality small and medium-sized enterprises’ (THSMEs) decision-making about event leveraging, specifically by exploring the critical factors that drive THSMEs to engage in event leveraging. By examining event leveraging from the entrepreneurial process perspective, this study provides new understanding of evaluating and interpreting local businesses’ event leveraging. The results from semi-structured interviews with THSMEs’ owners and managers revealed four critical factors affecting THSMEs’ decision-making regarding event leveraging. Information availability, which refers to obtaining information about upcoming events in a timely manner and acquiring know-how in event leveraging, was found to be the most critical factor. This factor was found to influence another three factors, namely, business strategy, internal resources, and attitude and belief toward event leveraging. Based on the findings of this study, practical recommendations are provided for destination marketing organisations and local business associations to better support THSMEs to benefit through events.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69738080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16896548396734
E. Kitchen, Insun Sunny Son, Julia J Jones
Festivals and events can be a platform for interactions and social connections. More recently, events have been linked to social well-being, assisting in reducing loneliness and increasing social connectedness. However, with the emergence of COVID-19, event attendance has been altered as people have been restricted from attending face-to-face events and virtual events have become a popular mode of events. This study, therefore, aims to examine whether the frequency and mode (face-to-face and virtual) of event attendance influence attendees’ feelings of loneliness and social connections. The survey results reveal the significant relationship between face-to-face event attendance and social connectedness. In contrast, the frequency of virtual event attendance was not found to have a significant effect on social connectedness or loneliness. The type of face-to-face and virtual events attended was also reported in the study, providing us with some understanding of event attendance amongst changing times.
{"title":"Can events impact on social connectedness and loneliness? An analysis of face-to-face and virtual events attended in South Australia","authors":"E. Kitchen, Insun Sunny Son, Julia J Jones","doi":"10.3727/152599523x16896548396734","DOIUrl":"https://doi.org/10.3727/152599523x16896548396734","url":null,"abstract":"Festivals and events can be a platform for interactions and social connections. More recently, events have been linked to social well-being, assisting in reducing loneliness and increasing social connectedness. However, with the emergence of COVID-19, event attendance has been altered as people have been restricted from attending face-to-face events and virtual events have become a popular mode of events. This study, therefore, aims to examine whether the frequency and mode (face-to-face and virtual) of event attendance influence attendees’ feelings of loneliness and social connections. The survey results reveal the significant relationship between face-to-face event attendance and social connectedness. In contrast, the frequency of virtual event attendance was not found to have a significant effect on social connectedness or loneliness. The type of face-to-face and virtual events attended was also reported in the study, providing us with some understanding of event attendance amongst changing times.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69738296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16830662072107
Meng Qu, Simona Zollet
This paper examines how creativity-based social entrepreneurship and entrepreneurial networks in the context of small-scale rural art festivals can advance social and regional revitalization goals in peripheral island communities. This qualitative- and action-based research explores the effects of artistic activities on rural revitalization through the analysis of four small-scale rural events: a traditional matsuri (festival), and three contemporary art, music, and film festivals. The adaptability and diversity of the festivals’ entrepreneurial networks are investigated in greater depth by combining the literatures on rural revitalization, social entrepreneurship, bricolage and resourcefulness with the embedded and relational aspects of creative entrepreneurial networks. The study also analyzes the complex relationship between the individual actions of creative festival entrepreneurs and the socially engaged creative networks that facilitate population retention and resource exchanges in a community, and therefore rural revitalization.
{"title":"RURAL ART FESTIVALS AND CREATIVE SOCIAL ENTREPRENEURSHIP","authors":"Meng Qu, Simona Zollet","doi":"10.3727/152599523x16830662072107","DOIUrl":"https://doi.org/10.3727/152599523x16830662072107","url":null,"abstract":"This paper examines how creativity-based social entrepreneurship and entrepreneurial networks in the context of small-scale rural art festivals can advance social and regional revitalization goals in peripheral island communities. This qualitative- and action-based research explores the effects of artistic activities on rural revitalization through the analysis of four small-scale rural events: a traditional matsuri (festival), and three contemporary art, music, and film festivals. The adaptability and diversity of the festivals’ entrepreneurial networks are investigated in greater depth by combining the literatures on rural revitalization, social entrepreneurship, bricolage and resourcefulness with the embedded and relational aspects of creative entrepreneurial networks. The study also analyzes the complex relationship between the individual actions of creative festival entrepreneurs and the socially engaged creative networks that facilitate population retention and resource exchanges in a community, and therefore rural revitalization.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69738405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16847420514773
Aaron Tkaczynski, D. Arli
Through the lens of social identity theory, this study aims to identify which motivations are pertinent for Christian conference attendance. It also aims to determine what constitutes religiosity for attendees and if Christian conference attendance is dependent on attendees’ religiosity, demographics and/or ministry role. Based on survey responses (n = 209) collected at four Australian Christian conferences that were analysed using correlation analysis, it was concluded that although motivations are largely correlated, spiritual encouragement and congregating with like-minded people are the dominant motivations for attendance. Religiosity comprised beliefs, emotions, and behaviour. Chi-square analysis determined that attendees are of different ages, education, and ministry roles and analysis-of-variance identified respondents that exhibited high religiosity are differentiated on their demographics. Binary regression identified that Christian conference motivation was largely dependent on attendees’ religious behaviour. To further satisfy attendees, it is recommended that Christian conference organisers promote the need for togetherness and spiritual encouragement.
{"title":"INTRINSIC MOTIVATIONS AND RELIGIOSITY OF CHRISTIAN CONFERENCE ATTENDEES","authors":"Aaron Tkaczynski, D. Arli","doi":"10.3727/152599523x16847420514773","DOIUrl":"https://doi.org/10.3727/152599523x16847420514773","url":null,"abstract":"Through the lens of social identity theory, this study aims to identify which motivations are pertinent for Christian conference attendance. It also aims to determine what constitutes religiosity for attendees and if Christian conference attendance is dependent on attendees’ religiosity, demographics and/or ministry role. Based on survey responses (n = 209) collected at four Australian Christian conferences that were analysed using correlation analysis, it was concluded that although motivations are largely correlated, spiritual encouragement and congregating with like-minded people are the dominant motivations for attendance. Religiosity comprised beliefs, emotions, and behaviour. Chi-square analysis determined that attendees are of different ages, education, and ministry roles and analysis-of-variance identified respondents that exhibited high religiosity are differentiated on their demographics. Binary regression identified that Christian conference motivation was largely dependent on attendees’ religious behaviour. To further satisfy attendees, it is recommended that Christian conference organisers promote the need for togetherness and spiritual encouragement.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69738698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16950749084376
Emma Abson, Mark Norman, Peter Schofield
This research note addresses the substantial theoretical and empirical gaps in understanding event leadership and highlights the need for urgent scholarly attention in this area. In both the events industries and event studies there still exists a prevailing view that leadership is conducted only by those in formal leadership positions. In the wider frame of leadership studies, this view has been largely dismissed. We therefore challenge the conventional view of leadership in the event sector, and call for engagement with contemporary, rather than traditional perspectives of leadership, and a shift in understanding of leadership as an integral aspect of the creation and delivery of event experiences. Specifically, we propose that one of the contemporary theories of leadership, that of shared leadership, provides an effective model that could be developed further by other scholars in order to empirically understand how this theory can improve working practices in events.
{"title":"Event leadership matters: why a shared approach might be the answer to improved working practices in events","authors":"Emma Abson, Mark Norman, Peter Schofield","doi":"10.3727/152599523x16950749084376","DOIUrl":"https://doi.org/10.3727/152599523x16950749084376","url":null,"abstract":"This research note addresses the substantial theoretical and empirical gaps in understanding event leadership and highlights the need for urgent scholarly attention in this area. In both the events industries and event studies there still exists a prevailing view that leadership is conducted only by those in formal leadership positions. In the wider frame of leadership studies, this view has been largely dismissed. We therefore challenge the conventional view of leadership in the event sector, and call for engagement with contemporary, rather than traditional perspectives of leadership, and a shift in understanding of leadership as an integral aspect of the creation and delivery of event experiences. Specifically, we propose that one of the contemporary theories of leadership, that of shared leadership, provides an effective model that could be developed further by other scholars in order to empirically understand how this theory can improve working practices in events.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135501424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.3727/152599523x16990639314792
Krzysztof Celuch, Barbara Neuhofer
This research note reviews and discusses the state-of-the-art research on event experiences. Through an in-depth literature review, the study bridges events research and experience design to zoom in on transformative event experiences as an emerging area of interest in events research and practice. A shift from managing events to designing events, as well as a change in events to human transformation is highlighted. Finally, an agenda for future research is presented that outlines five distinct avenues for deepening our understanding of the mechanisms of transformative event experiences. The paper has important implications for research and practice for designing, facilitating, and guiding future event experiences, particularly those with a transformative potential.
{"title":"Towards Transformative Event Experiences: State of the Art and Future Research","authors":"Krzysztof Celuch, Barbara Neuhofer","doi":"10.3727/152599523x16990639314792","DOIUrl":"https://doi.org/10.3727/152599523x16990639314792","url":null,"abstract":"This research note reviews and discusses the state-of-the-art research on event experiences. Through an in-depth literature review, the study bridges events research and experience design to zoom in on transformative event experiences as an emerging area of interest in events research and practice. A shift from managing events to designing events, as well as a change in events to human transformation is highlighted. Finally, an agenda for future research is presented that outlines five distinct avenues for deepening our understanding of the mechanisms of transformative event experiences. The paper has important implications for research and practice for designing, facilitating, and guiding future event experiences, particularly those with a transformative potential.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135559729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The co-creation of the tourist experience in sporting events has received little scientific attention. This study aimed to analyse the influence of co-creation of the tourist experience on the memorability of the experience through the attention and involvement of sporting event tourists, and to verify whether this influence changes with the type of experience (i.e. active participant versus spectator). A total of 356 questionnaires was collected at two international cycling events held in Portugal in 2021. The data were analysed with structural equation analysis and a Mann-Whitney test. Co-creation influences attention and involvement, which, in turn, help to explain the relationship between co-creation and memorability, highlighting differences between the two types of experience. For the first time, the on-site co-creation model was applied to sport tourism events. In this touristic context, experiences must be developed through a customized approach based on the creation of hedonic and eudaimonic experiences.
{"title":"Co-Creation of The Tourism Experience at International Sport Tourism Events","authors":"Margarida Mascarenhas, Joana Alves, Elsa Pereira, Rute Martins","doi":"10.3727/152599523x16957834460303","DOIUrl":"https://doi.org/10.3727/152599523x16957834460303","url":null,"abstract":"The co-creation of the tourist experience in sporting events has received little scientific attention. This study aimed to analyse the influence of co-creation of the tourist experience on the memorability of the experience through the attention and involvement of sporting event tourists, and to verify whether this influence changes with the type of experience (i.e. active participant versus spectator). A total of 356 questionnaires was collected at two international cycling events held in Portugal in 2021. The data were analysed with structural equation analysis and a Mann-Whitney test. Co-creation influences attention and involvement, which, in turn, help to explain the relationship between co-creation and memorability, highlighting differences between the two types of experience. For the first time, the on-site co-creation model was applied to sport tourism events. In this touristic context, experiences must be developed through a customized approach based on the creation of hedonic and eudaimonic experiences.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135009006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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