Pub Date : 2022-08-01DOI: 10.1177/02761467221116294
Sakhhi Chhabra, Sumita Sindhi, M. Nandy
The growing consumer consciousness is accelerating the interest in sustainable products that offer better value and longevity. Slow fashion is one such philosophy that aims to provide meaningful and sustainable products advocating the needs of stakeholders. In this exploratory study, we find the barriers and support mechanisms affecting the adoption of slow fashion, specifically Indian handloom. The handloom industry is gradually depleting, posing challenges for stakeholders in the value chain. Though the extant literature delineates several factors, it does not explain the inter-factor interactions nor integrates these factors into themes. We conducted 36 in-depth multi-stakeholder interviews and found eight barriers preventing handloom adoption as a slow fashion alternative and five support mechanisms that counter these barriers. An extensive thematic analysis, led to seventeen sub-themes as barriers and eleven sub-themes as support mechanisms. We established a framework through matrix analysis to map support mechanisms addressing the corresponding barriers. The study's practical implications can be related to UN SDGs.
{"title":"Factors Affecting the Adoption of Slow Fashion – An Exploratory Study of Multiple Stakeholders","authors":"Sakhhi Chhabra, Sumita Sindhi, M. Nandy","doi":"10.1177/02761467221116294","DOIUrl":"https://doi.org/10.1177/02761467221116294","url":null,"abstract":"The growing consumer consciousness is accelerating the interest in sustainable products that offer better value and longevity. Slow fashion is one such philosophy that aims to provide meaningful and sustainable products advocating the needs of stakeholders. In this exploratory study, we find the barriers and support mechanisms affecting the adoption of slow fashion, specifically Indian handloom. The handloom industry is gradually depleting, posing challenges for stakeholders in the value chain. Though the extant literature delineates several factors, it does not explain the inter-factor interactions nor integrates these factors into themes. We conducted 36 in-depth multi-stakeholder interviews and found eight barriers preventing handloom adoption as a slow fashion alternative and five support mechanisms that counter these barriers. An extensive thematic analysis, led to seventeen sub-themes as barriers and eleven sub-themes as support mechanisms. We established a framework through matrix analysis to map support mechanisms addressing the corresponding barriers. The study's practical implications can be related to UN SDGs.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"492 - 509"},"PeriodicalIF":3.1,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43435471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-27DOI: 10.1177/02761467221111159
A. Lučić, Marija Uzelac, Nikolina Vidovic
The paper aims to investigate in detail the strategies and efforts of children consumer protection national policies in order to conduct a comprehensive review of ongoing practices. Through content analysis, the paper investigates four dimensions of national policies: general elements of children consumer protection policies, marketing communication restrictions, harmful product-specific restrictions, and empowerment and education in five different countries of diverse cultural dimensions: Germany, the USA, the UK, Spain, and Croatia. The paper fills an existing research gap by emphasizing practices of children consumer protection strategies that should be encouraged and those that should be avoided, thereby formulating the recommendations needed to prevent the negative consequences of marketing communication. The findings confirm that successful strategies have strong national legislations, market self-regulation, and education on media literacy. Advertisement for all potentially harmful product categories should be strictly regulated in order for children to be fully protected. According to the results, Germany and the UK are the most efficient in children consumer protection policies, followed by Spain, Croatia, and the USA.
{"title":"Critical Review of Children Consumer Protection National Policies","authors":"A. Lučić, Marija Uzelac, Nikolina Vidovic","doi":"10.1177/02761467221111159","DOIUrl":"https://doi.org/10.1177/02761467221111159","url":null,"abstract":"The paper aims to investigate in detail the strategies and efforts of children consumer protection national policies in order to conduct a comprehensive review of ongoing practices. Through content analysis, the paper investigates four dimensions of national policies: general elements of children consumer protection policies, marketing communication restrictions, harmful product-specific restrictions, and empowerment and education in five different countries of diverse cultural dimensions: Germany, the USA, the UK, Spain, and Croatia. The paper fills an existing research gap by emphasizing practices of children consumer protection strategies that should be encouraged and those that should be avoided, thereby formulating the recommendations needed to prevent the negative consequences of marketing communication. The findings confirm that successful strategies have strong national legislations, market self-regulation, and education on media literacy. Advertisement for all potentially harmful product categories should be strictly regulated in order for children to be fully protected. According to the results, Germany and the UK are the most efficient in children consumer protection policies, followed by Spain, Croatia, and the USA.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"510 - 532"},"PeriodicalIF":3.1,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48456016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-25DOI: 10.1177/02761467221111846
{"title":"Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 3, September 2022","authors":"","doi":"10.1177/02761467221111846","DOIUrl":"https://doi.org/10.1177/02761467221111846","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"344 - 344"},"PeriodicalIF":3.1,"publicationDate":"2022-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46259844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-18DOI: 10.1177/02761467221111987
N. Chen, F. E. Petersen
In this research, we investigate consumers’ willingness to cooperate with luxury versus non-luxury hotels’ environmental protection programs. We find that while consumers’ cooperation with non-luxury hotels becomes less favorable when consumers perceive the sustainability program to have a profit motive, consumers’ cooperation with luxury hotels remains high even when consumers perceive the hotel’s sustainability program to be profit-driven. We find a similar pattern for customer loyalty. In addition, we find that this interactive effect emerges when affective attitudes toward luxury brands are strong. These results contribute to the literature by identifying a condition where profit motive attribution does not hurt consumer conservation intentions and by revealing a condition where luxury brands may benefit from sustainability programs. We discuss theoretical and practical implications as well as directions for future research.
{"title":"Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution","authors":"N. Chen, F. E. Petersen","doi":"10.1177/02761467221111987","DOIUrl":"https://doi.org/10.1177/02761467221111987","url":null,"abstract":"In this research, we investigate consumers’ willingness to cooperate with luxury versus non-luxury hotels’ environmental protection programs. We find that while consumers’ cooperation with non-luxury hotels becomes less favorable when consumers perceive the sustainability program to have a profit motive, consumers’ cooperation with luxury hotels remains high even when consumers perceive the hotel’s sustainability program to be profit-driven. We find a similar pattern for customer loyalty. In addition, we find that this interactive effect emerges when affective attitudes toward luxury brands are strong. These results contribute to the literature by identifying a condition where profit motive attribution does not hurt consumer conservation intentions and by revealing a condition where luxury brands may benefit from sustainability programs. We discuss theoretical and practical implications as well as directions for future research.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"655 - 672"},"PeriodicalIF":3.1,"publicationDate":"2022-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46504955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-15DOI: 10.1177/02761467221113456
Vimala Kunchamboo, V. Little, S. K. A. Cheah
Food waste is a problem that occurs throughout the supply chain, squandering natural resources, and contributing to greenhouse gas (GHG) emissions. While attention has been directed at systems designed to facilitate movement of food from manufacturer to consumers, little is known on alternative practices to recover food products no longer desired by the consumers. Responding to calls for greater attention to systems elements in macromarketing and for work that challenges the WEIRD hegemony, we investigate the issue of how collaborative networks can support more robust food systems. A qualitative case study draws on prolonged participant observation and depth interviews to address the question, “How do stakeholders in collaborative networks achieve shared system outcomes?” We apply institutional logic and the concept of coopetition to explore the dynamics within a food recovery network. Our findings suggest that notwithstanding shared commitments to sustainability, competition and conflicting interests can compromise systems performance. This study contributes a new perspective of collaborative network behaviour and highlights shortfalls in current theory and practices resulting from reliance on data collected from WEIRD contexts.
{"title":"Corrigendum to Common Cause, coopetition or competition? Resource contestation in food waste recovery networks","authors":"Vimala Kunchamboo, V. Little, S. K. A. Cheah","doi":"10.1177/02761467221113456","DOIUrl":"https://doi.org/10.1177/02761467221113456","url":null,"abstract":"Food waste is a problem that occurs throughout the supply chain, squandering natural resources, and contributing to greenhouse gas (GHG) emissions. While attention has been directed at systems designed to facilitate movement of food from manufacturer to consumers, little is known on alternative practices to recover food products no longer desired by the consumers. Responding to calls for greater attention to systems elements in macromarketing and for work that challenges the WEIRD hegemony, we investigate the issue of how collaborative networks can support more robust food systems. A qualitative case study draws on prolonged participant observation and depth interviews to address the question, “How do stakeholders in collaborative networks achieve shared system outcomes?” We apply institutional logic and the concept of coopetition to explore the dynamics within a food recovery network. Our findings suggest that notwithstanding shared commitments to sustainability, competition and conflicting interests can compromise systems performance. This study contributes a new perspective of collaborative network behaviour and highlights shortfalls in current theory and practices resulting from reliance on data collected from WEIRD contexts.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"283 - 283"},"PeriodicalIF":3.1,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42785107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-11DOI: 10.1177/02761467221109136
R. Layton, C. Domegan, Sarah Duffy
Climate change and a pandemic demonstrate that for most individuals, organisations and governments, it is the tensions that emerge between authoritarian regulatory control and small group independent self-organization, and between simple and complex choices in collective decision making, that present the most difficulties for a shared future. The hoped for outcomes do not always follow the choices made, highlighting the unpredictability of such complex crises. Consequently, drawing on macromarketing, marketing systems and human social evolution, we consider how to avoid failure or collapse, enhance quality of life for all, foster insights into community flexibility and resilience, whilst continually shaping over time and space our social, economic, political and environmental systems.
{"title":"Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems","authors":"R. Layton, C. Domegan, Sarah Duffy","doi":"10.1177/02761467221109136","DOIUrl":"https://doi.org/10.1177/02761467221109136","url":null,"abstract":"Climate change and a pandemic demonstrate that for most individuals, organisations and governments, it is the tensions that emerge between authoritarian regulatory control and small group independent self-organization, and between simple and complex choices in collective decision making, that present the most difficulties for a shared future. The hoped for outcomes do not always follow the choices made, highlighting the unpredictability of such complex crises. Consequently, drawing on macromarketing, marketing systems and human social evolution, we consider how to avoid failure or collapse, enhance quality of life for all, foster insights into community flexibility and resilience, whilst continually shaping over time and space our social, economic, political and environmental systems.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"1 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2022-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48020619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-21DOI: 10.1177/02761467221105190
C. Mele, Tiziana Russo-Spena, Marco Tregua, J. Pels
This article presents and illustrates a novel value-based well-being framework, derived from service-dominant logic notions of the link between value and well-being. Based in a wide range of disciplines, this framework links well-being to four value outcomes: use, option, existence, and bequest value. Such value outcomes stem from the interaction of three dimensions: beneficiary (individual or collective), time (present or future), and space (proximal or broader context). By combining the three dimensions, the proposed framework reveals how people evaluate their own individual well-being according to different beneficiaries, times, and spaces.
{"title":"A Value-Based Well-Being Framework","authors":"C. Mele, Tiziana Russo-Spena, Marco Tregua, J. Pels","doi":"10.1177/02761467221105190","DOIUrl":"https://doi.org/10.1177/02761467221105190","url":null,"abstract":"This article presents and illustrates a novel value-based well-being framework, derived from service-dominant logic notions of the link between value and well-being. Based in a wide range of disciplines, this framework links well-being to four value outcomes: use, option, existence, and bequest value. Such value outcomes stem from the interaction of three dimensions: beneficiary (individual or collective), time (present or future), and space (proximal or broader context). By combining the three dimensions, the proposed framework reveals how people evaluate their own individual well-being according to different beneficiaries, times, and spaces.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"85 - 97"},"PeriodicalIF":3.1,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44122032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-13DOI: 10.1177/02761467221107556
S. Jagadale, Joya A. Kemper
This paper examines how the Government of India (GOI) used macrosocial marketing (MSM) to address the issues of clean cooking fuel accessibility and affordability and structural inequalities in subsidy redistribution. It highlights a novel MSM application to address chrematistics in marketing systems. Two initiatives established by the GOI are examined. “Give It Up” encourages wealthier households to surrender liquid petroleum gas (LPG) subsidies, leaving these to poorer families, and Pradhan Mantri Ujjwala Yojana (PMUY) installs LPG connections for poor, rural women. The research explores how the GOI has addressed economic inefficiencies and structural inequalities, focusing on institutional norms and affordability, accessibility, awareness, and acceptability (the “4As”). The research expands the theoretical boundaries of MSM in relation to poverty and identifies its capacity to affect individual and systemic change through formal and informal institutional changes. Although new institutional norms were adopted, PMUY could not address the ongoing affordability of LPG, despite the changes to LPG subsidies.
{"title":"‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access","authors":"S. Jagadale, Joya A. Kemper","doi":"10.1177/02761467221107556","DOIUrl":"https://doi.org/10.1177/02761467221107556","url":null,"abstract":"This paper examines how the Government of India (GOI) used macrosocial marketing (MSM) to address the issues of clean cooking fuel accessibility and affordability and structural inequalities in subsidy redistribution. It highlights a novel MSM application to address chrematistics in marketing systems. Two initiatives established by the GOI are examined. “Give It Up” encourages wealthier households to surrender liquid petroleum gas (LPG) subsidies, leaving these to poorer families, and Pradhan Mantri Ujjwala Yojana (PMUY) installs LPG connections for poor, rural women. The research explores how the GOI has addressed economic inefficiencies and structural inequalities, focusing on institutional norms and affordability, accessibility, awareness, and acceptability (the “4As”). The research expands the theoretical boundaries of MSM in relation to poverty and identifies its capacity to affect individual and systemic change through formal and informal institutional changes. Although new institutional norms were adopted, PMUY could not address the ongoing affordability of LPG, despite the changes to LPG subsidies.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"433 - 453"},"PeriodicalIF":3.1,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48191825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-22DOI: 10.1177/02761467221099815
A. Nill
A recent article by Laczniak and Shultz (2021), which appeared in the Journal of Macromarketing, conceptually explores a possible framework towards a doctrine of Socially Responsible Marketing (SRM). Using a normative versus positive and a macro versus micro approach the article lays the intellectual groundwork for a meaningful definition of and roadmap towards SRM. The definition is broad enough to withstand the ever-changing economic, political and ideological conditions of a society and specific enough to be meaningful.
{"title":"Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine","authors":"A. Nill","doi":"10.1177/02761467221099815","DOIUrl":"https://doi.org/10.1177/02761467221099815","url":null,"abstract":"A recent article by Laczniak and Shultz (2021), which appeared in the Journal of Macromarketing, conceptually explores a possible framework towards a doctrine of Socially Responsible Marketing (SRM). Using a normative versus positive and a macro versus micro approach the article lays the intellectual groundwork for a meaningful definition of and roadmap towards SRM. The definition is broad enough to withstand the ever-changing economic, political and ideological conditions of a society and specific enough to be meaningful.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"583 - 589"},"PeriodicalIF":3.1,"publicationDate":"2022-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42856750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-22DOI: 10.1177/02761467221099818
T. Sarker, Subhendu Dey, Moutusy Maity, D. Arli, Giang Nguyen
Researchers in the marketing domain have investigated some key drivers of market development in subsistence marketplaces in emerging economies. This article contributes to the literature by proposing a 7A framework that identifies an enhanced set of drivers of market development in subsistence marketplaces in emerging markets (EMs) (by extending the 4A framework). Using qualitative data collected through in-depth interviews with farmers (i.e., micro-entrepreneurs) in subsistence marketplaces from two EMs (countries: India, Vietnam), the study findings provide evidence of the 7A's as facilitators and/or inhibitors of market development in such markets. This article draws attention to the growing importance of the selling processes and strategies used by farmers in such markets for maintaining relationships with customers and investigates the benefits and challenges of selling at farmers’ markets that contribute to developing the 7A framework. The study uniquely contributes to the base of pyramid (BoP) literature in emerging markets, which could be of interest to future researchers examining the effectiveness of the 7A marketing framework on micro-entrepreneurs. The study findings offer important insights into policy and practice by uncovering new dimensions of market development for micro-entrepreneurs in emerging markets.
{"title":"The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam","authors":"T. Sarker, Subhendu Dey, Moutusy Maity, D. Arli, Giang Nguyen","doi":"10.1177/02761467221099818","DOIUrl":"https://doi.org/10.1177/02761467221099818","url":null,"abstract":"Researchers in the marketing domain have investigated some key drivers of market development in subsistence marketplaces in emerging economies. This article contributes to the literature by proposing a 7A framework that identifies an enhanced set of drivers of market development in subsistence marketplaces in emerging markets (EMs) (by extending the 4A framework). Using qualitative data collected through in-depth interviews with farmers (i.e., micro-entrepreneurs) in subsistence marketplaces from two EMs (countries: India, Vietnam), the study findings provide evidence of the 7A's as facilitators and/or inhibitors of market development in such markets. This article draws attention to the growing importance of the selling processes and strategies used by farmers in such markets for maintaining relationships with customers and investigates the benefits and challenges of selling at farmers’ markets that contribute to developing the 7A framework. The study uniquely contributes to the base of pyramid (BoP) literature in emerging markets, which could be of interest to future researchers examining the effectiveness of the 7A marketing framework on micro-entrepreneurs. The study findings offer important insights into policy and practice by uncovering new dimensions of market development for micro-entrepreneurs in emerging markets.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"42 1","pages":"356 - 380"},"PeriodicalIF":3.1,"publicationDate":"2022-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45812078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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