Pub Date : 2024-03-28DOI: 10.1177/02761467241241672
Yee Wen Lim, Juliana Angeline French
Multicultural interactions bring individuals from varied cultural backgrounds together, leading to situations that either foster or impede social cohesion. This issue is critical as social cohesion significantly influences quality-of-life (QOL), which, together with marketing systems, forms the core of macromarketing. Our research contributes by introducing “boundary interweaving” – a novel concept in boundary-making strategy that aims to improve QOL and cultural well-being within marketing systems. Boundary interweaving is a process wherein two or more cultural boundaries interweave together to create a new, unique cultural boundary. Integrating marketing systems and boundary-making theories, this study on ethnic minority marketing shifts from the traditional single-level focus to explore multi-level interactions among market actors. Employing discourse analysis of a documentary and news articles, particularly focusing on food narratives from wet markets and adjacent hawker stalls, we examine interactions between market actors consisting of government, politicians, mass media, sellers, and consumers. Our findings reveal that interactions among market actors exemplify boundary interweaving within the realms of space, language, and foodways. Rather than delineating us and them among different ethnic groups, this paper demonstrates that joint efforts by market actors across macro-, meso-, and microlevels can facilitate the integration, social inclusion and coexistence of diverse ethnic cultures within the marketing system. Boundary interweaving fosters cultural well-being, promotes a sense of belonging and facilitates social cohesion among different ethnic groups. This study highlights the influence of culture on the functioning, growth, and evolution of a marketing system.
{"title":"Boundary Interweaving: The Boundary-Making Strategy for Multicultural Coexistence in Marketing Systems","authors":"Yee Wen Lim, Juliana Angeline French","doi":"10.1177/02761467241241672","DOIUrl":"https://doi.org/10.1177/02761467241241672","url":null,"abstract":"Multicultural interactions bring individuals from varied cultural backgrounds together, leading to situations that either foster or impede social cohesion. This issue is critical as social cohesion significantly influences quality-of-life (QOL), which, together with marketing systems, forms the core of macromarketing. Our research contributes by introducing “boundary interweaving” – a novel concept in boundary-making strategy that aims to improve QOL and cultural well-being within marketing systems. Boundary interweaving is a process wherein two or more cultural boundaries interweave together to create a new, unique cultural boundary. Integrating marketing systems and boundary-making theories, this study on ethnic minority marketing shifts from the traditional single-level focus to explore multi-level interactions among market actors. Employing discourse analysis of a documentary and news articles, particularly focusing on food narratives from wet markets and adjacent hawker stalls, we examine interactions between market actors consisting of government, politicians, mass media, sellers, and consumers. Our findings reveal that interactions among market actors exemplify boundary interweaving within the realms of space, language, and foodways. Rather than delineating us and them among different ethnic groups, this paper demonstrates that joint efforts by market actors across macro-, meso-, and microlevels can facilitate the integration, social inclusion and coexistence of diverse ethnic cultures within the marketing system. Boundary interweaving fosters cultural well-being, promotes a sense of belonging and facilitates social cohesion among different ethnic groups. This study highlights the influence of culture on the functioning, growth, and evolution of a marketing system.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140368778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research explores the legitimation processes underpinning the implementation of specific urban policies in cities grappling with socio-economic challenges, such as in a post-industrial context. Focusing on Europe, where public authorities are seeking to enhance the socio-economic dynamics of post-industrial cities through cultural initiatives like branch museums, our research is based on a historical study of media relating to the establishment in 2012 of the Louvre-Lens museum in northern France. Within this framework, we reveal how institutional actors have performed strategies of legitimation to develop the Louvre-Lens. Our findings underscore the confluence of two primary strategies – economic and cultural –in an effort to navigate the complexities and tensions inherent in establishing a cultural offer in a disadvantaged post-industrial region. We conclude with a discussion about the broader implications of these strategies within the realm of macromarketing. We provide practical recommendations for practitioners and policy makers involved in the development of branch museums.
{"title":"Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France","authors":"Melvin Grefils, Hélène Gorge, Nil Özçaǧlar-Toulouse","doi":"10.1177/02761467241241236","DOIUrl":"https://doi.org/10.1177/02761467241241236","url":null,"abstract":"This research explores the legitimation processes underpinning the implementation of specific urban policies in cities grappling with socio-economic challenges, such as in a post-industrial context. Focusing on Europe, where public authorities are seeking to enhance the socio-economic dynamics of post-industrial cities through cultural initiatives like branch museums, our research is based on a historical study of media relating to the establishment in 2012 of the Louvre-Lens museum in northern France. Within this framework, we reveal how institutional actors have performed strategies of legitimation to develop the Louvre-Lens. Our findings underscore the confluence of two primary strategies – economic and cultural –in an effort to navigate the complexities and tensions inherent in establishing a cultural offer in a disadvantaged post-industrial region. We conclude with a discussion about the broader implications of these strategies within the realm of macromarketing. We provide practical recommendations for practitioners and policy makers involved in the development of branch museums.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140376732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-27DOI: 10.1177/02761467241244538
B. Wooliscroft
Roger Layton (1934–2021) spent his career investigating (macro)marketing systems. He left macromarketing a canon of research on the development of provisioning systems that will serve as the foundation for many scholars to come. The following commentaries and papers honour Roger Layton with a special issue of the Journal of Macromarketing on the Evolution and Investigation of Markets, Macromarketing and Systems.
罗杰-雷顿（1934-2021 年）的职业生涯一直在研究（宏观）营销系统。他为宏观营销学留下了一部关于供给系统发展的研究典籍，为后来的许多学者奠定了基础。为纪念罗杰-雷顿，《宏观营销期刊》（Journal of Macromarketing）出版了一期关于市场、宏观营销和系统的演变与研究的特刊，刊载了以下评论和论文。
{"title":"The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton","authors":"B. Wooliscroft","doi":"10.1177/02761467241244538","DOIUrl":"https://doi.org/10.1177/02761467241244538","url":null,"abstract":"Roger Layton (1934–2021) spent his career investigating (macro)marketing systems. He left macromarketing a canon of research on the development of provisioning systems that will serve as the foundation for many scholars to come. The following commentaries and papers honour Roger Layton with a special issue of the Journal of Macromarketing on the Evolution and Investigation of Markets, Macromarketing and Systems.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140375450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-25DOI: 10.1177/02761467241237138
Hélène Cristini, Arch G. Woodside, Hannele Kauppinen-Räisänen
While prior research describes the transformation of luxury from a micro level with an individualistic focus to a macro level with a sustainable foundation, this study anticipates that a radical reconfiguration of individualistic-focused luxury and tourism to a meta level well-being perspective is necessary for nurturing a positive Anthropocene. Therefore, the study constructs the perspective that luxury and tourism can contribute to environmental and human well-being, which is transformative from an individualistic, dolce vita, luxury travel Zeitgeist (i.e., complementing Roth's tragedy, The Human Stain) to collective well-being that is authentic and holistically encompassing the entire ecosystem. The analyses here indicate that human attitudes, beliefs, and actions must change radically in configurations to embrace this meta-level luxury and tourism perspectives. The theoretical and practical reconfigurations include shifting from being selfish to generous, temporal to everlasting, exclusive to inclusive, hubris to humility, and linear to circular.
{"title":"Shifting from Individual Opulence to Collective Well-Being: Replacing Luxury and Tourism as Human Stains by Nurturing a Positive Anthropocene","authors":"Hélène Cristini, Arch G. Woodside, Hannele Kauppinen-Räisänen","doi":"10.1177/02761467241237138","DOIUrl":"https://doi.org/10.1177/02761467241237138","url":null,"abstract":"While prior research describes the transformation of luxury from a micro level with an individualistic focus to a macro level with a sustainable foundation, this study anticipates that a radical reconfiguration of individualistic-focused luxury and tourism to a meta level well-being perspective is necessary for nurturing a positive Anthropocene. Therefore, the study constructs the perspective that luxury and tourism can contribute to environmental and human well-being, which is transformative from an individualistic, dolce vita, luxury travel Zeitgeist (i.e., complementing Roth's tragedy, The Human Stain) to collective well-being that is authentic and holistically encompassing the entire ecosystem. The analyses here indicate that human attitudes, beliefs, and actions must change radically in configurations to embrace this meta-level luxury and tourism perspectives. The theoretical and practical reconfigurations include shifting from being selfish to generous, temporal to everlasting, exclusive to inclusive, hubris to humility, and linear to circular.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140302962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-18DOI: 10.1177/02761467241238184
Kelley Cours Anderson, Hans Hansen, Debra Laverie
This study explores how technology attains agency in a service system. By applying a systems view through the lenses of service-dominant logic and actor-network theory (ANT), we clarify and conceptualize resource and agency forms for a technology as it connects with other actors in a network as part of the value cocreation process. We conduct a qualitative study to explore a technology's role (i.e., VR-tours) in the residential real estate market. We find that VR-tour technology gains causal agency through others’ connection to and reliance on the technology. As value is determined, there is potential for structural agency, where it cocreates and transforms valuations, influencing actors to renegotiate their roles and practices and enabling value destabilization in the marketing system. Theoretical and macromarketing implications are discussed.
{"title":"Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System","authors":"Kelley Cours Anderson, Hans Hansen, Debra Laverie","doi":"10.1177/02761467241238184","DOIUrl":"https://doi.org/10.1177/02761467241238184","url":null,"abstract":"This study explores how technology attains agency in a service system. By applying a systems view through the lenses of service-dominant logic and actor-network theory (ANT), we clarify and conceptualize resource and agency forms for a technology as it connects with other actors in a network as part of the value cocreation process. We conduct a qualitative study to explore a technology's role (i.e., VR-tours) in the residential real estate market. We find that VR-tour technology gains causal agency through others’ connection to and reliance on the technology. As value is determined, there is potential for structural agency, where it cocreates and transforms valuations, influencing actors to renegotiate their roles and practices and enabling value destabilization in the marketing system. Theoretical and macromarketing implications are discussed.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140168383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Globally, more than 1.2 billion people depend directly on nature for their basic needs. These nature-dependent subsistence communities (NDSCs) bear the brunt of environmental disruptions caused by climate change. Prevailing climate solutions crafted by external “experts” often pursue narrow technocratic objectives that erode the dignity of NDSCs. In this paper, we conduct ethnographic research in a subsistence fishing community to develop a dignity-centric framework for crafting climate solutions for subsistence communities. We center the voices of community members in deriving our framework, which is a departure from prior approaches rooted in normative ethical frameworks. A unique feature of our framework is the dual focus on deontological (process-based) and teleological (outcome-based) dignity considerations. Furthermore, taking a dialectical approach to dignity outcomes, our framework reveals that climate solutions must account for three important dialectical tensions playing out within communities: cultural continuity versus cultural adaptation, place rootedness versus spatial mobility, and consumption adequacy versus aspirational consumption.
{"title":"Crafting Climate Solutions for Nature-Dependent Subsistence Communities: A Dignity-Centric View","authors":"Srinivas Venugopal, Sarthak Mohapatra, Anaka Aiyar","doi":"10.1177/02761467241238177","DOIUrl":"https://doi.org/10.1177/02761467241238177","url":null,"abstract":"Globally, more than 1.2 billion people depend directly on nature for their basic needs. These nature-dependent subsistence communities (NDSCs) bear the brunt of environmental disruptions caused by climate change. Prevailing climate solutions crafted by external “experts” often pursue narrow technocratic objectives that erode the dignity of NDSCs. In this paper, we conduct ethnographic research in a subsistence fishing community to develop a dignity-centric framework for crafting climate solutions for subsistence communities. We center the voices of community members in deriving our framework, which is a departure from prior approaches rooted in normative ethical frameworks. A unique feature of our framework is the dual focus on deontological (process-based) and teleological (outcome-based) dignity considerations. Furthermore, taking a dialectical approach to dignity outcomes, our framework reveals that climate solutions must account for three important dialectical tensions playing out within communities: cultural continuity versus cultural adaptation, place rootedness versus spatial mobility, and consumption adequacy versus aspirational consumption.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140153794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-12DOI: 10.1177/02761467241237941
Christine Domegan
This short commentary shares some insights into the reading, writing and critical thinking strategies behind the many award-winning papers of Roger Alexander Layton.
这篇短评与大家分享了罗杰-亚历山大-雷顿众多获奖论文背后的阅读、写作和批判性思维策略。
{"title":"Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton","authors":"Christine Domegan","doi":"10.1177/02761467241237941","DOIUrl":"https://doi.org/10.1177/02761467241237941","url":null,"abstract":"This short commentary shares some insights into the reading, writing and critical thinking strategies behind the many award-winning papers of Roger Alexander Layton.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140153800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-12DOI: 10.1177/02761467241236485
Aditya Gupta, Meike Eilert, James W. Gentry
While consumers frequently seek meaning through their marketplace interactions, a comprehensive understanding of meaningful consumption is conspicuously absent from marketing literature. Such insight would notably benefit macromarketing scholars who aim to evaluate the implications of consumer purchasing decisions on quality of life. Addressing this gap, our study employs 40 in-depth interviews to arrive at the phenomenological essence of meaningful consumption. We discover that meaningful consumption comprises three key themes—rejuvenation, expansion, and consolidation—accompanied by seven related sub-themes: repair and reconnection; intellectual, pragmatic, and relational expansion; and crystallization and contextualization. Our overarching framework enriches macromarketing theory by virtue of its ability to accommodate a large variety of meaningful consumption experiences while simultaneously enhancing existing discourse on the eudaimonic aspects of consumption.
{"title":"Meaningful Consumption","authors":"Aditya Gupta, Meike Eilert, James W. Gentry","doi":"10.1177/02761467241236485","DOIUrl":"https://doi.org/10.1177/02761467241236485","url":null,"abstract":"While consumers frequently seek meaning through their marketplace interactions, a comprehensive understanding of meaningful consumption is conspicuously absent from marketing literature. Such insight would notably benefit macromarketing scholars who aim to evaluate the implications of consumer purchasing decisions on quality of life. Addressing this gap, our study employs 40 in-depth interviews to arrive at the phenomenological essence of meaningful consumption. We discover that meaningful consumption comprises three key themes—rejuvenation, expansion, and consolidation—accompanied by seven related sub-themes: repair and reconnection; intellectual, pragmatic, and relational expansion; and crystallization and contextualization. Our overarching framework enriches macromarketing theory by virtue of its ability to accommodate a large variety of meaningful consumption experiences while simultaneously enhancing existing discourse on the eudaimonic aspects of consumption.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140153799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-12DOI: 10.1177/02761467241236391
Hamish Simmonds
Marketing systems, while being pivotal to contemporary progress, have been linked to multifaceted global challenges, notably increasing inequalities and accelerated climate change repercussions. These challenges are not natural phenomena, but rather, human-induced crises, emerging predominantly from flawed systems of perception and action. Unfortunately, these flawed perspectives are also embedded within research and theoretical practices, leading to overly simplistic and disjointed results. This paper champions the introduction and application of corrective metatheories, specifically targeting these tendencies of reductionism, to bring coherence to the various domains of existence – be they subjective, intersubjective, interobjective, or objective. Using Roy Bhaskar's philosophy of critical realism, this paper elucidates how this particular metatheoretical approach can address the complexities inherent to marketing systems. Through Critical Realism, the paper aims to challenge reductionist narratives, critique societal shortcomings, and promotes both individual and collective potentials to support overall flourishing.
{"title":"Towards a Bhaskarian Metatheory for Marketing Systems","authors":"Hamish Simmonds","doi":"10.1177/02761467241236391","DOIUrl":"https://doi.org/10.1177/02761467241236391","url":null,"abstract":"Marketing systems, while being pivotal to contemporary progress, have been linked to multifaceted global challenges, notably increasing inequalities and accelerated climate change repercussions. These challenges are not natural phenomena, but rather, human-induced crises, emerging predominantly from flawed systems of perception and action. Unfortunately, these flawed perspectives are also embedded within research and theoretical practices, leading to overly simplistic and disjointed results. This paper champions the introduction and application of corrective metatheories, specifically targeting these tendencies of reductionism, to bring coherence to the various domains of existence – be they subjective, intersubjective, interobjective, or objective. Using Roy Bhaskar's philosophy of critical realism, this paper elucidates how this particular metatheoretical approach can address the complexities inherent to marketing systems. Through Critical Realism, the paper aims to challenge reductionist narratives, critique societal shortcomings, and promotes both individual and collective potentials to support overall flourishing.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140153889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.1177/02761467241234250
Octavio J. Martinez
This research investigates how exchange governance and the local market system influence a firm's adaptability to an economic crisis. This paper unveils a nuanced performance disparity by leveraging a rich dataset of manufacturing firms in Spain. While vertically integrated firms exhibit superior performance during periods of stability, they confront more significant setbacks in the aftermath of economic crises. This study demonstrates that the extent of this performance divergence is contingent upon the thickness of the local market system, supporting the hypothesis that vertically integrated firms derive reduced adaptive benefits from agglomeration economies. These findings shed light on the dynamic interrelationship between a firm's vertical scope and geographical context. They underscore the significance of a holistic assessment when determining the optimal approach to exchange governance. This assessment must evaluate the advantages and drawbacks of autonomous versus coordinated adaptation across economic cycles and geographies.
{"title":"Adapting to an Economic Crisis: The Market System vs Hierarchical Governance","authors":"Octavio J. Martinez","doi":"10.1177/02761467241234250","DOIUrl":"https://doi.org/10.1177/02761467241234250","url":null,"abstract":"This research investigates how exchange governance and the local market system influence a firm's adaptability to an economic crisis. This paper unveils a nuanced performance disparity by leveraging a rich dataset of manufacturing firms in Spain. While vertically integrated firms exhibit superior performance during periods of stability, they confront more significant setbacks in the aftermath of economic crises. This study demonstrates that the extent of this performance divergence is contingent upon the thickness of the local market system, supporting the hypothesis that vertically integrated firms derive reduced adaptive benefits from agglomeration economies. These findings shed light on the dynamic interrelationship between a firm's vertical scope and geographical context. They underscore the significance of a holistic assessment when determining the optimal approach to exchange governance. This assessment must evaluate the advantages and drawbacks of autonomous versus coordinated adaptation across economic cycles and geographies.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140036565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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