Pub Date : 2023-07-13DOI: 10.1177/02761467231187306
Rafi M. M. I. Chowdhury
Research related to consumers’ ethical judgments has generally neglected the effects of psycho-social variables (variables with both social and personal psychological components), e.g., perceived income inequality and subjective socio-economic status. In order to address this gap, an online survey of 373 US consumers was conducted to examine relationships between perceived income inequality and judgments regarding unethical and prosocial consumer actions. The mediating role of trust (general distrust of others and distrust of corporations) and moderating role of subjective socio-economic status were examined. Moderated mediation analyses demonstrated that the effects of perceived income inequality on consumers’ ethical judgments were mediated by distrust of corporations (but not by general distrust of others), for consumers who had higher subjective socio-economic status. These novel findings related to the effects of distrust of corporations highlight that, in order to explain consumers’ ethical judgments, it is essential to focus on trust relationships between consumers and other participants in the marketing system. Perceived income inequality erodes trust within marketing systems leading to negative effects on consumers’ ethical judgments. These effects are paradoxically only evident among consumers with higher subjective socio-economic status. Findings contribute to the macromarketing literature on marketing systems, marketing ethics, sustainable consumption, and distributive justice.
{"title":"Perceived Income Inequality, Trust, and Consumers’ Ethical Judgments","authors":"Rafi M. M. I. Chowdhury","doi":"10.1177/02761467231187306","DOIUrl":"https://doi.org/10.1177/02761467231187306","url":null,"abstract":"Research related to consumers’ ethical judgments has generally neglected the effects of psycho-social variables (variables with both social and personal psychological components), e.g., perceived income inequality and subjective socio-economic status. In order to address this gap, an online survey of 373 US consumers was conducted to examine relationships between perceived income inequality and judgments regarding unethical and prosocial consumer actions. The mediating role of trust (general distrust of others and distrust of corporations) and moderating role of subjective socio-economic status were examined. Moderated mediation analyses demonstrated that the effects of perceived income inequality on consumers’ ethical judgments were mediated by distrust of corporations (but not by general distrust of others), for consumers who had higher subjective socio-economic status. These novel findings related to the effects of distrust of corporations highlight that, in order to explain consumers’ ethical judgments, it is essential to focus on trust relationships between consumers and other participants in the marketing system. Perceived income inequality erodes trust within marketing systems leading to negative effects on consumers’ ethical judgments. These effects are paradoxically only evident among consumers with higher subjective socio-economic status. Findings contribute to the macromarketing literature on marketing systems, marketing ethics, sustainable consumption, and distributive justice.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45747733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-13DOI: 10.1177/02761467231188005
C. Huston, A. Cruz, Eloise Zoppos
Toxic practices are anti-social interactions that result in a breakdown of communication between consumers. We draw on in-depth interviews, netnography, and insider experience in the context of online gaming to describe the technological configurations that embed the neoliberal logics of competitiveness, individual responsibilization, and entrepreneurialism. Taken together, these embedded logics craft the toxic consumer subject as the dominant way of inhabiting online spaces. Overall, this study illustrates how technocultures align consumer subjectivity to market logics that erode consumer wellbeing.
{"title":"Normalizing the Toxic Consumer Subject: Sustaining Neoliberal Logics Within Online Gaming","authors":"C. Huston, A. Cruz, Eloise Zoppos","doi":"10.1177/02761467231188005","DOIUrl":"https://doi.org/10.1177/02761467231188005","url":null,"abstract":"Toxic practices are anti-social interactions that result in a breakdown of communication between consumers. We draw on in-depth interviews, netnography, and insider experience in the context of online gaming to describe the technological configurations that embed the neoliberal logics of competitiveness, individual responsibilization, and entrepreneurialism. Taken together, these embedded logics craft the toxic consumer subject as the dominant way of inhabiting online spaces. Overall, this study illustrates how technocultures align consumer subjectivity to market logics that erode consumer wellbeing.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47385361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-12DOI: 10.1177/02761467231187307
O. U. Oteh, Romanus Osabohien, J. Mbanasor, N. Agwu, Ambrose Ogbonna Oloveze, K. Hefferon
This paper proposed that marketing capability is a critical component of market orientation. As such, knowledge of intelligence and competitive strategy, aspects of market capability obtained through training is essential for market orientation. Cross-sectional survey was used. Data were collected with a structured questionnaire and analysed using the structural equation model (SEM). The structural model and path estimates indicate that all the constructs intervene in food security, implying that a systemic approach rather than individual strength can help achieve food security. The study's findings support the perspective that marketing capabilities have spill-over effects that improve market orientation and food security performance. Therefore, BoP producers through training can generate significant marketing capabilities that can improve the food market. It highlights the importance of producers adopting a market-oriented approach. The study recommended a multi-stakeholder engagement model toward integrating biofortification into public and private policies and programmes. This would encourage investment and continuous training of producers on how to improve communication and customer relationship management to stimulate consumption and supply.
{"title":"Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria","authors":"O. U. Oteh, Romanus Osabohien, J. Mbanasor, N. Agwu, Ambrose Ogbonna Oloveze, K. Hefferon","doi":"10.1177/02761467231187307","DOIUrl":"https://doi.org/10.1177/02761467231187307","url":null,"abstract":"This paper proposed that marketing capability is a critical component of market orientation. As such, knowledge of intelligence and competitive strategy, aspects of market capability obtained through training is essential for market orientation. Cross-sectional survey was used. Data were collected with a structured questionnaire and analysed using the structural equation model (SEM). The structural model and path estimates indicate that all the constructs intervene in food security, implying that a systemic approach rather than individual strength can help achieve food security. The study's findings support the perspective that marketing capabilities have spill-over effects that improve market orientation and food security performance. Therefore, BoP producers through training can generate significant marketing capabilities that can improve the food market. It highlights the importance of producers adopting a market-oriented approach. The study recommended a multi-stakeholder engagement model toward integrating biofortification into public and private policies and programmes. This would encourage investment and continuous training of producers on how to improve communication and customer relationship management to stimulate consumption and supply.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45602647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-12DOI: 10.1177/02761467231187299
L. Godwin
This paper considers the current value of three reflective papers published in the Journal of Marketing by Richard N. Farmer in 1967, 1977, and 1987. Farmer examined the global impact of marketing on war, peace, healthcare, education, and societal well-being. Through the utilization of a stylistic homage, Farmer's perspectives on marketing are reviewed and re-examined. For better or for worse, current societal (and marital) implications are discussed.
本文考虑了Richard N. Farmer于1967年、1977年和1987年在《市场营销杂志》上发表的三篇反思性论文的当前价值。法默考察了营销对战争、和平、医疗、教育和社会福祉的全球影响。通过对风格的致敬，法默对市场营销的观点进行了回顾和重新审视。无论是好是坏，目前的社会(和婚姻)影响讨论。
{"title":"Marketers as Appropriate Marital Partners: Historical Perspectives and Future Prospects","authors":"L. Godwin","doi":"10.1177/02761467231187299","DOIUrl":"https://doi.org/10.1177/02761467231187299","url":null,"abstract":"This paper considers the current value of three reflective papers published in the Journal of Marketing by Richard N. Farmer in 1967, 1977, and 1987. Farmer examined the global impact of marketing on war, peace, healthcare, education, and societal well-being. Through the utilization of a stylistic homage, Farmer's perspectives on marketing are reviewed and re-examined. For better or for worse, current societal (and marital) implications are discussed.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42294505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-02DOI: 10.1177/02761467231184141
D. Stoyanov, Rumyana Dobreva Stoyanova, Kiril Stoyanov Stoyanov
Over the years, marketing has been influenced by the soft sciences (i.e., economics, psychology, and sociology) and hard sciences (i.e., mathematics and physics). In this study, we discuss the various intersections between chemistry and marketing, and we elaborate on the areas in which chemistry can help develop marketing from both theoretical and practical perspectives. In doing so, we do not intend to assert definitive conclusions or provide substantial scientific evidence but instead to introduce a new interdisciplinary research area that we call the chemistry of marketing and highlight its potential areas of application and some future research directions. To establish the initial scientific bridge between marketing and chemistry, we rely on: 1) metaphors which as figures of speech have long been used in the development of marketing science and 2) the general systems theory which is recognized as a prevailing form of generalization. Moreover, we provide a novel explanation of closed and isolated marketing systems, present initial evidence on their emerging importance in the business world, and offer some suggestions for their potential application to the first and second laws of chemical thermodynamics.
{"title":"Chemistry of Marketing: Application of Chemical Thermodynamics Laws to Closed and Isolated Marketing Systems","authors":"D. Stoyanov, Rumyana Dobreva Stoyanova, Kiril Stoyanov Stoyanov","doi":"10.1177/02761467231184141","DOIUrl":"https://doi.org/10.1177/02761467231184141","url":null,"abstract":"Over the years, marketing has been influenced by the soft sciences (i.e., economics, psychology, and sociology) and hard sciences (i.e., mathematics and physics). In this study, we discuss the various intersections between chemistry and marketing, and we elaborate on the areas in which chemistry can help develop marketing from both theoretical and practical perspectives. In doing so, we do not intend to assert definitive conclusions or provide substantial scientific evidence but instead to introduce a new interdisciplinary research area that we call the chemistry of marketing and highlight its potential areas of application and some future research directions. To establish the initial scientific bridge between marketing and chemistry, we rely on: 1) metaphors which as figures of speech have long been used in the development of marketing science and 2) the general systems theory which is recognized as a prevailing form of generalization. Moreover, we provide a novel explanation of closed and isolated marketing systems, present initial evidence on their emerging importance in the business world, and offer some suggestions for their potential application to the first and second laws of chemical thermodynamics.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48343692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-28DOI: 10.1177/02761467231184947
{"title":"Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation","authors":"","doi":"10.1177/02761467231184947","DOIUrl":"https://doi.org/10.1177/02761467231184947","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"182 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135260113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.1177/02761467231180091
A. Nanda, Diptiman Banerji, Nihal Singh
Marketing as a discipline has evolved with the unintended consequences of making consumers spend more and buy things they do not need, resulting in significant consumer well-being challenges such as financial debt, negative emotional states, and ill-health. Even though the ill-effects of buying have been investigated in the extant literature, a comprehensive understanding of situational factors (or environmental factors) that socially responsible marketers can act upon has been missing. We find that compulsive buying behavior (CBB) poses significant challenges to consumer well-being but is rarely given due importance. CBB has been conceptualized by impulse purchase in its most basic form, progressing to obsession-compulsion, lack of self-control, and addiction in its extreme form requiring clinical interventions. After a thematic analysis of N = 67 articles around situational factors leading to CBB, the findings are arranged under five broad categories resulting in the BEEST framework (Brand, Environment, Economic, Sociological, and Technological). Further, ten sub-themes under these five broad categories and four sub-themes under psychological moderating factors affecting the relationship between situational factors and CBB are explicated. The study ends with future research directions in situational factors research in CBB area to increase consumer well-being or minimize consumer ill-being.
{"title":"Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know","authors":"A. Nanda, Diptiman Banerji, Nihal Singh","doi":"10.1177/02761467231180091","DOIUrl":"https://doi.org/10.1177/02761467231180091","url":null,"abstract":"Marketing as a discipline has evolved with the unintended consequences of making consumers spend more and buy things they do not need, resulting in significant consumer well-being challenges such as financial debt, negative emotional states, and ill-health. Even though the ill-effects of buying have been investigated in the extant literature, a comprehensive understanding of situational factors (or environmental factors) that socially responsible marketers can act upon has been missing. We find that compulsive buying behavior (CBB) poses significant challenges to consumer well-being but is rarely given due importance. CBB has been conceptualized by impulse purchase in its most basic form, progressing to obsession-compulsion, lack of self-control, and addiction in its extreme form requiring clinical interventions. After a thematic analysis of N = 67 articles around situational factors leading to CBB, the findings are arranged under five broad categories resulting in the BEEST framework (Brand, Environment, Economic, Sociological, and Technological). Further, ten sub-themes under these five broad categories and four sub-themes under psychological moderating factors affecting the relationship between situational factors and CBB are explicated. The study ends with future research directions in situational factors research in CBB area to increase consumer well-being or minimize consumer ill-being.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"384 - 402"},"PeriodicalIF":3.1,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45111941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-18DOI: 10.1177/02761467231179880
Alexander Krasnikov, Clifford J. Shultz, I. Solovyov, Mehran Haddadi, N. Danilina, Daniil Leontyev, Vladislav Chaltsev
The authors introduce meta-analysis as a compelling tool for macromarketing research in an increasingly complex and data-driven world, and share an example of its application. They synthesize and generalize empirical findings on the relationships between marketing systems (MS) and quality-of-life (QOL), two concepts integral to macromarketing. Results indicate dimensions of MS are positively associated with QOL, suggesting that marketing systems enhance consumer well-being across contexts and metrics. The promotion dimension of MS has the highest correlation with QOL; the strongest positive MS-QOL relationship was estimated for personal health. Measurement, cultural, and socioeconomic factors that affect the strength of MS-QOL relationships also were assessed. Results suggest the association between MS and QOL is stronger in studies based on primary/subjective measures of QOL constructs, in samples drawn from developed economies, and in more indulgent, uncertainty-tolerant, and long-term-oriented cultures. Implications for theory, policy, practice, and opportunities for further research are discussed.
{"title":"Meta-Analysis: Quality of Life and Marketing Systems","authors":"Alexander Krasnikov, Clifford J. Shultz, I. Solovyov, Mehran Haddadi, N. Danilina, Daniil Leontyev, Vladislav Chaltsev","doi":"10.1177/02761467231179880","DOIUrl":"https://doi.org/10.1177/02761467231179880","url":null,"abstract":"The authors introduce meta-analysis as a compelling tool for macromarketing research in an increasingly complex and data-driven world, and share an example of its application. They synthesize and generalize empirical findings on the relationships between marketing systems (MS) and quality-of-life (QOL), two concepts integral to macromarketing. Results indicate dimensions of MS are positively associated with QOL, suggesting that marketing systems enhance consumer well-being across contexts and metrics. The promotion dimension of MS has the highest correlation with QOL; the strongest positive MS-QOL relationship was estimated for personal health. Measurement, cultural, and socioeconomic factors that affect the strength of MS-QOL relationships also were assessed. Results suggest the association between MS and QOL is stronger in studies based on primary/subjective measures of QOL constructs, in samples drawn from developed economies, and in more indulgent, uncertainty-tolerant, and long-term-oriented cultures. Implications for theory, policy, practice, and opportunities for further research are discussed.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47581578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-15DOI: 10.1177/02761467231181116
M. Peterson, Forrest Watson, Walid J. Abou-Khalil
Frontier markets of the world are countries with promising long-term rewards for investors, but risky and uncertain prospects in the next few years. These pre-emerging markets include such countries as Nigeria, Bangladesh, Jordan and Lebanon. Although sustainable business practices have appeared in frontier markets, the fragility and volatility of these markets raise the question about the nature of consumer support for sustainability in these challenging markets. Specifically, not much is currently known about factors influencing consumers’ purchasing support for firms pursuing sustainable business practices in frontier markets. This study contributes to macromarketers’ understanding of frontier markets by addressing consumers’ support for sustainable business practices in Lebanon. Structural equation modeling results of survey responses suggest that sustainable business practices influence purchasing of Lebanese consumers and are positively affected by antecedents, such as 1) Attitude toward Business Benevolence, 2) Environmental Values, and 3) Concern about Business Ethics. These results correspond to those from a US sample suggesting that support for sustainable business is not merely a phenomenon for developed markets—but for frontier markets, as well.
{"title":"Explaining Consumer Support for Sustainable Business Practices in the Frontier Market of Lebanon","authors":"M. Peterson, Forrest Watson, Walid J. Abou-Khalil","doi":"10.1177/02761467231181116","DOIUrl":"https://doi.org/10.1177/02761467231181116","url":null,"abstract":"Frontier markets of the world are countries with promising long-term rewards for investors, but risky and uncertain prospects in the next few years. These pre-emerging markets include such countries as Nigeria, Bangladesh, Jordan and Lebanon. Although sustainable business practices have appeared in frontier markets, the fragility and volatility of these markets raise the question about the nature of consumer support for sustainability in these challenging markets. Specifically, not much is currently known about factors influencing consumers’ purchasing support for firms pursuing sustainable business practices in frontier markets. This study contributes to macromarketers’ understanding of frontier markets by addressing consumers’ support for sustainable business practices in Lebanon. Structural equation modeling results of survey responses suggest that sustainable business practices influence purchasing of Lebanese consumers and are positively affected by antecedents, such as 1) Attitude toward Business Benevolence, 2) Environmental Values, and 3) Concern about Business Ethics. These results correspond to those from a US sample suggesting that support for sustainable business is not merely a phenomenon for developed markets—but for frontier markets, as well.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"351 - 366"},"PeriodicalIF":3.1,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46501762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-12DOI: 10.1177/02761467231181033
D. Kadirov, A. Bardakci, Nazan Madak Öztürk, Nilufar Allayarova
Rebounding off the denaturized concept of business ecosystem, we develop an initial conceptualization of the marketing ecoverse. The marketing ecoverse refers to the confluence of three equally important types of ecosystems: business, sociocultural, and [natural] biogeophysical. We argue that the marketing ecoverse is based on shared natural phenomena, ecosystem functions, and native/inter-ecosystem service and disservice flows. The marketing ecoverse's self-regulative processes include material-to-moral signaling, resilience moderation, source-sink constraints, and artifact dispersal. A case of the growth and partial collapse of fourth-generation bike-sharing systems and their impact on African rural communities is presented to further illustrate the marketing ecoverse processes.
{"title":"The Marketing Ecoverse: A Sustainable Confluence of Business, Social, and Natural Ecosystems","authors":"D. Kadirov, A. Bardakci, Nazan Madak Öztürk, Nilufar Allayarova","doi":"10.1177/02761467231181033","DOIUrl":"https://doi.org/10.1177/02761467231181033","url":null,"abstract":"Rebounding off the denaturized concept of business ecosystem, we develop an initial conceptualization of the marketing ecoverse. The marketing ecoverse refers to the confluence of three equally important types of ecosystems: business, sociocultural, and [natural] biogeophysical. We argue that the marketing ecoverse is based on shared natural phenomena, ecosystem functions, and native/inter-ecosystem service and disservice flows. The marketing ecoverse's self-regulative processes include material-to-moral signaling, resilience moderation, source-sink constraints, and artifact dispersal. A case of the growth and partial collapse of fourth-generation bike-sharing systems and their impact on African rural communities is presented to further illustrate the marketing ecoverse processes.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"1 1","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42246220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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