Pub Date : 2023-11-02DOI: 10.1177/02761467231203051
{"title":"Ad Hoc Reviewers","authors":"","doi":"10.1177/02761467231203051","DOIUrl":"https://doi.org/10.1177/02761467231203051","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135973109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.1177/02761467231209896
Thaíssa Velloso Castelo Branco, Solange Alfinito
Despite the aging population, studies on the subject are scarce, notably focusing on the impotence experienced by older adults when purchasing food products. This research aims to analyze the vulnerability of older people during their food purchases. Amid the COVID-19 pandemic, we conducted 17 telephone semi-structured interviews with people aged 60 or over, food buyers in person, identified as independent. The content analysis using the software IRAMUTEQ showed problematic packaging and labels; predisposition to repeat previous choices due to the wide variety of foods; excessive portions incompatible with the social changes experienced by older adults; reduction of commensality; physical elements of the supermarket excluding older adults; and the COVID-19 pandemic as an impediment to maximizing well-being due to changes in habits and alternative shopping modalities needs. As a contribution, we propose an empirical vulnerability model that considers the particularities of older people for the food market and other markets.
{"title":"Vulnerability of Older Adults in the Context of Food Purchase","authors":"Thaíssa Velloso Castelo Branco, Solange Alfinito","doi":"10.1177/02761467231209896","DOIUrl":"https://doi.org/10.1177/02761467231209896","url":null,"abstract":"Despite the aging population, studies on the subject are scarce, notably focusing on the impotence experienced by older adults when purchasing food products. This research aims to analyze the vulnerability of older people during their food purchases. Amid the COVID-19 pandemic, we conducted 17 telephone semi-structured interviews with people aged 60 or over, food buyers in person, identified as independent. The content analysis using the software IRAMUTEQ showed problematic packaging and labels; predisposition to repeat previous choices due to the wide variety of foods; excessive portions incompatible with the social changes experienced by older adults; reduction of commensality; physical elements of the supermarket excluding older adults; and the COVID-19 pandemic as an impediment to maximizing well-being due to changes in habits and alternative shopping modalities needs. As a contribution, we propose an empirical vulnerability model that considers the particularities of older people for the food market and other markets.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135929238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-12DOI: 10.1177/02761467231204866
Benjamin Rosenthal, Massimo Airoldi
Moral disputes regarding consumption issues are increasingly mediated by social media platforms. Nevertheless, there is a lack of research explaining how social media platforms shape consumer morality. Thus, this article combines large-scale quantitative text analysis with qualitative methods to explain the construction of moral discourses concerning guns on YouTube and Twitter among Brazilian users. We contribute to theory on consumer morality by proposing the Process of Morality Formation on Social Media Platforms, which explains how moral discourses are fueled by social actors displaying and commenting about news pieces and political events; how the expressive and connective affordances of social media platforms mediate the dynamics of moral discourses; and how social actors differently appropriate content, frame and justify their public positions by adopting different “worlds of justification” (Boltanski and Thévenot 2006). The implications of this work for marketing and society are discussed, and government and corporate initiatives are suggested.
{"title":"Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil","authors":"Benjamin Rosenthal, Massimo Airoldi","doi":"10.1177/02761467231204866","DOIUrl":"https://doi.org/10.1177/02761467231204866","url":null,"abstract":"Moral disputes regarding consumption issues are increasingly mediated by social media platforms. Nevertheless, there is a lack of research explaining how social media platforms shape consumer morality. Thus, this article combines large-scale quantitative text analysis with qualitative methods to explain the construction of moral discourses concerning guns on YouTube and Twitter among Brazilian users. We contribute to theory on consumer morality by proposing the Process of Morality Formation on Social Media Platforms, which explains how moral discourses are fueled by social actors displaying and commenting about news pieces and political events; how the expressive and connective affordances of social media platforms mediate the dynamics of moral discourses; and how social actors differently appropriate content, frame and justify their public positions by adopting different “worlds of justification” (Boltanski and Thévenot 2006). The implications of this work for marketing and society are discussed, and government and corporate initiatives are suggested.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136014573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-09DOI: 10.1177/02761467231205448
Ingo Balderjahn, Stefan Hoffmann
Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals) on participants’ actual spending levels during a real shopping trip compared to a control group (no appeal). In addition, the study tests whether these appeals evoke negative rebounds (in terms of post-purchase climate donation) or positive rebounds (in terms of accepting post-purchase material giveaways). A field experiment in a grocery store in Germany with 170 participants shows that social normative and the emotional appeals reduce actual shopping spending. Informative and social normative appeals increase donations, and emotional appeals reduce the items of taken giveaways. The findings further support certain indirect impacts of the consume-less appeals on rebounds in terms of spending levels.
{"title":"The Effectiveness of Consume-less Appeals in Social Marketing","authors":"Ingo Balderjahn, Stefan Hoffmann","doi":"10.1177/02761467231205448","DOIUrl":"https://doi.org/10.1177/02761467231205448","url":null,"abstract":"Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals) on participants’ actual spending levels during a real shopping trip compared to a control group (no appeal). In addition, the study tests whether these appeals evoke negative rebounds (in terms of post-purchase climate donation) or positive rebounds (in terms of accepting post-purchase material giveaways). A field experiment in a grocery store in Germany with 170 participants shows that social normative and the emotional appeals reduce actual shopping spending. Informative and social normative appeals increase donations, and emotional appeals reduce the items of taken giveaways. The findings further support certain indirect impacts of the consume-less appeals on rebounds in terms of spending levels.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135146290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-08DOI: 10.1177/02761467231206983
Terrence H. Witkowski
{"title":"Book Review: <i>Capitalism and the Senses</i> by Regina Lee Blaszczyk and David Suisman","authors":"Terrence H. Witkowski","doi":"10.1177/02761467231206983","DOIUrl":"https://doi.org/10.1177/02761467231206983","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135198286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-05DOI: 10.1177/02761467231203007
Alpaslan Kelleci
To date, orthodox marketing has regarded markets and marketing systems as static and mechanistic rather than dynamic and emergent under the aegis of neoclassical economics. Nevertheless, today, as we transition to a post-industrial era, multiple marketing systems coexist to create consumer satisfaction. This paper, synthesizing Follett's power dichotomy with Alderson's systems approach, aims to typologize marketing systems from a political economic paradigm, which stresses the importance of power phenomena in developing an alternative marketing theory. The present paper also aims to contribute to theory from a higher-order perspective by integrating various phenomena (i.e., marketing systems and power), which have previously been addressed in a piecemeal fashion across diverse domains. The author proposes the “power-with oriented marketing system” as the ideal marketing system, which aims to facilitate resource transfers and the fair distribution of co-created value in a prosumption disposed, post-capitalist marketing era.
{"title":"Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era","authors":"Alpaslan Kelleci","doi":"10.1177/02761467231203007","DOIUrl":"https://doi.org/10.1177/02761467231203007","url":null,"abstract":"To date, orthodox marketing has regarded markets and marketing systems as static and mechanistic rather than dynamic and emergent under the aegis of neoclassical economics. Nevertheless, today, as we transition to a post-industrial era, multiple marketing systems coexist to create consumer satisfaction. This paper, synthesizing Follett's power dichotomy with Alderson's systems approach, aims to typologize marketing systems from a political economic paradigm, which stresses the importance of power phenomena in developing an alternative marketing theory. The present paper also aims to contribute to theory from a higher-order perspective by integrating various phenomena (i.e., marketing systems and power), which have previously been addressed in a piecemeal fashion across diverse domains. The author proposes the “power-with oriented marketing system” as the ideal marketing system, which aims to facilitate resource transfers and the fair distribution of co-created value in a prosumption disposed, post-capitalist marketing era.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135482259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-03DOI: 10.1177/02761467231201507
Hanh N. Pham, Nguyen T. Thai, Troy William Heffernan, Nina Reynolds
Governments and policymakers play a crucial role in promoting consumer behaviors to mitigate climate change. The research on environmental policies over the past decades has not significantly increased knowledge regarding how effectively these policies help consumers embrace pro-environmental behaviors. Using the motivation–opportunity–ability (MOA) framework, this systematic review reveals that regulatory policies that constrain opportunities are more likely to promote pro-environmental behavior. Furthermore, economic policy instruments that facilitate opportunities are also more likely to promote pro-environmental behaviors. Despite being more commonly employed, informational policy instruments are less effective than regulatory and economic instruments. Although informational policy instruments that target opportunities instead of motivations and abilities can result in better outcomes, behavior change remains a challenge. This systematic review is significant because it clarifies mixed results in the literature regarding the effectiveness of environmental policies in promoting pro-environmental behaviors. Accordingly, a framework of MOA-based policy mix is proposed to help policymakers develop effective instruments that stimulate pro-environmental behaviors.
{"title":"Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review","authors":"Hanh N. Pham, Nguyen T. Thai, Troy William Heffernan, Nina Reynolds","doi":"10.1177/02761467231201507","DOIUrl":"https://doi.org/10.1177/02761467231201507","url":null,"abstract":"Governments and policymakers play a crucial role in promoting consumer behaviors to mitigate climate change. The research on environmental policies over the past decades has not significantly increased knowledge regarding how effectively these policies help consumers embrace pro-environmental behaviors. Using the motivation–opportunity–ability (MOA) framework, this systematic review reveals that regulatory policies that constrain opportunities are more likely to promote pro-environmental behavior. Furthermore, economic policy instruments that facilitate opportunities are also more likely to promote pro-environmental behaviors. Despite being more commonly employed, informational policy instruments are less effective than regulatory and economic instruments. Although informational policy instruments that target opportunities instead of motivations and abilities can result in better outcomes, behavior change remains a challenge. This systematic review is significant because it clarifies mixed results in the literature regarding the effectiveness of environmental policies in promoting pro-environmental behaviors. Accordingly, a framework of MOA-based policy mix is proposed to help policymakers develop effective instruments that stimulate pro-environmental behaviors.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135695971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-29DOI: 10.1177/02761467231204041
Tony Yan, Michael R. Hyman
Marketing regulations are warranted when unfettered marketing practices compromise many people's positive and negative liberties. We elucidate these liberties’ multifaceted but interdependent connotations for societally justified marketing regulations from a novel framework integrating the social sciences, philosophy, history, and marketing. The limitations of unbalanced or less represented market or government regulation notwithstanding, overcoming marketing imbalances and enhancing personal and societal liberties via pluralistic, well-designed, enforceable, and multilateral regulations can advance a pluralistic democracy's diverse market-related interests. By informing companies and consumers about societally responsible liberties, well-regulated marketing can spur common goods creation.
{"title":"Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis","authors":"Tony Yan, Michael R. Hyman","doi":"10.1177/02761467231204041","DOIUrl":"https://doi.org/10.1177/02761467231204041","url":null,"abstract":"Marketing regulations are warranted when unfettered marketing practices compromise many people's positive and negative liberties. We elucidate these liberties’ multifaceted but interdependent connotations for societally justified marketing regulations from a novel framework integrating the social sciences, philosophy, history, and marketing. The limitations of unbalanced or less represented market or government regulation notwithstanding, overcoming marketing imbalances and enhancing personal and societal liberties via pluralistic, well-designed, enforceable, and multilateral regulations can advance a pluralistic democracy's diverse market-related interests. By informing companies and consumers about societally responsible liberties, well-regulated marketing can spur common goods creation.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135246470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-28DOI: 10.1177/02761467231203311
Hafiz Muhammad Usman Khizar, Muhammad Jawad Iqbal, Feisal Murshed, Mujtaba Ahsan
Despite concerted scholarly and managerial interests in sustainability, integrating the principle of sustainable development in small and medium-sized enterprises (SMEs) remains an elusive goal. This article examines the complex interdependent nature of three strategic orientations (entrepreneurial orientation, market orientation, and sustainability orientation) and two external environmental conditions (competitive intensity and institutional support) and how they may jointly affect SME's financial, social, and environmental goals (triple bottom line or TBL)—in a nonlinear, configurational way. In accordance with this broad objective, the authors utilize fuzzy-set qualitative comparative analysis (fsQCA) on a sample of 289 SMEs operating in a developing economy. This approach enables nuanced detection of the various ways in which causal conditions (i.e., strategic orientations) and contextual conditions (i.e., external environmental factors) together can lead to the presence and absence of TBL. The analyses reveal complex causality between TBL and its antecedent conditions that cannot be explained solely by isolated net effects. Specifically, for each TBL dimension, two distinctive configurations are found to be consistently sufficient, thereby providing important theoretical and managerial implications.
{"title":"Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions","authors":"Hafiz Muhammad Usman Khizar, Muhammad Jawad Iqbal, Feisal Murshed, Mujtaba Ahsan","doi":"10.1177/02761467231203311","DOIUrl":"https://doi.org/10.1177/02761467231203311","url":null,"abstract":"Despite concerted scholarly and managerial interests in sustainability, integrating the principle of sustainable development in small and medium-sized enterprises (SMEs) remains an elusive goal. This article examines the complex interdependent nature of three strategic orientations (entrepreneurial orientation, market orientation, and sustainability orientation) and two external environmental conditions (competitive intensity and institutional support) and how they may jointly affect SME's financial, social, and environmental goals (triple bottom line or TBL)—in a nonlinear, configurational way. In accordance with this broad objective, the authors utilize fuzzy-set qualitative comparative analysis (fsQCA) on a sample of 289 SMEs operating in a developing economy. This approach enables nuanced detection of the various ways in which causal conditions (i.e., strategic orientations) and contextual conditions (i.e., external environmental factors) together can lead to the presence and absence of TBL. The analyses reveal complex causality between TBL and its antecedent conditions that cannot be explained solely by isolated net effects. Specifically, for each TBL dimension, two distinctive configurations are found to be consistently sufficient, thereby providing important theoretical and managerial implications.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135385673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-11DOI: 10.1177/02761467231200846
Julie V. Stanton
This commentary summarizes the presentations made during two sessions at the 2023 Macromarketing Conference held in Seattle in June. The two sessions were focused on macromarketing pedagogy, and offer examples of how we can further macromarketing understanding in our students.
{"title":"Macromarketing Pedagogy at the 2023 Conference","authors":"Julie V. Stanton","doi":"10.1177/02761467231200846","DOIUrl":"https://doi.org/10.1177/02761467231200846","url":null,"abstract":"This commentary summarizes the presentations made during two sessions at the 2023 Macromarketing Conference held in Seattle in June. The two sessions were focused on macromarketing pedagogy, and offer examples of how we can further macromarketing understanding in our students.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136024457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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