Pub Date : 2023-10-05DOI: 10.1177/02761467231203007
Alpaslan Kelleci
To date, orthodox marketing has regarded markets and marketing systems as static and mechanistic rather than dynamic and emergent under the aegis of neoclassical economics. Nevertheless, today, as we transition to a post-industrial era, multiple marketing systems coexist to create consumer satisfaction. This paper, synthesizing Follett's power dichotomy with Alderson's systems approach, aims to typologize marketing systems from a political economic paradigm, which stresses the importance of power phenomena in developing an alternative marketing theory. The present paper also aims to contribute to theory from a higher-order perspective by integrating various phenomena (i.e., marketing systems and power), which have previously been addressed in a piecemeal fashion across diverse domains. The author proposes the “power-with oriented marketing system” as the ideal marketing system, which aims to facilitate resource transfers and the fair distribution of co-created value in a prosumption disposed, post-capitalist marketing era.
{"title":"Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era","authors":"Alpaslan Kelleci","doi":"10.1177/02761467231203007","DOIUrl":"https://doi.org/10.1177/02761467231203007","url":null,"abstract":"To date, orthodox marketing has regarded markets and marketing systems as static and mechanistic rather than dynamic and emergent under the aegis of neoclassical economics. Nevertheless, today, as we transition to a post-industrial era, multiple marketing systems coexist to create consumer satisfaction. This paper, synthesizing Follett's power dichotomy with Alderson's systems approach, aims to typologize marketing systems from a political economic paradigm, which stresses the importance of power phenomena in developing an alternative marketing theory. The present paper also aims to contribute to theory from a higher-order perspective by integrating various phenomena (i.e., marketing systems and power), which have previously been addressed in a piecemeal fashion across diverse domains. The author proposes the “power-with oriented marketing system” as the ideal marketing system, which aims to facilitate resource transfers and the fair distribution of co-created value in a prosumption disposed, post-capitalist marketing era.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135482259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-03DOI: 10.1177/02761467231201507
Hanh N. Pham, Nguyen T. Thai, Troy William Heffernan, Nina Reynolds
Governments and policymakers play a crucial role in promoting consumer behaviors to mitigate climate change. The research on environmental policies over the past decades has not significantly increased knowledge regarding how effectively these policies help consumers embrace pro-environmental behaviors. Using the motivation–opportunity–ability (MOA) framework, this systematic review reveals that regulatory policies that constrain opportunities are more likely to promote pro-environmental behavior. Furthermore, economic policy instruments that facilitate opportunities are also more likely to promote pro-environmental behaviors. Despite being more commonly employed, informational policy instruments are less effective than regulatory and economic instruments. Although informational policy instruments that target opportunities instead of motivations and abilities can result in better outcomes, behavior change remains a challenge. This systematic review is significant because it clarifies mixed results in the literature regarding the effectiveness of environmental policies in promoting pro-environmental behaviors. Accordingly, a framework of MOA-based policy mix is proposed to help policymakers develop effective instruments that stimulate pro-environmental behaviors.
{"title":"Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review","authors":"Hanh N. Pham, Nguyen T. Thai, Troy William Heffernan, Nina Reynolds","doi":"10.1177/02761467231201507","DOIUrl":"https://doi.org/10.1177/02761467231201507","url":null,"abstract":"Governments and policymakers play a crucial role in promoting consumer behaviors to mitigate climate change. The research on environmental policies over the past decades has not significantly increased knowledge regarding how effectively these policies help consumers embrace pro-environmental behaviors. Using the motivation–opportunity–ability (MOA) framework, this systematic review reveals that regulatory policies that constrain opportunities are more likely to promote pro-environmental behavior. Furthermore, economic policy instruments that facilitate opportunities are also more likely to promote pro-environmental behaviors. Despite being more commonly employed, informational policy instruments are less effective than regulatory and economic instruments. Although informational policy instruments that target opportunities instead of motivations and abilities can result in better outcomes, behavior change remains a challenge. This systematic review is significant because it clarifies mixed results in the literature regarding the effectiveness of environmental policies in promoting pro-environmental behaviors. Accordingly, a framework of MOA-based policy mix is proposed to help policymakers develop effective instruments that stimulate pro-environmental behaviors.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135695971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-29DOI: 10.1177/02761467231204041
Tony Yan, Michael R. Hyman
Marketing regulations are warranted when unfettered marketing practices compromise many people's positive and negative liberties. We elucidate these liberties’ multifaceted but interdependent connotations for societally justified marketing regulations from a novel framework integrating the social sciences, philosophy, history, and marketing. The limitations of unbalanced or less represented market or government regulation notwithstanding, overcoming marketing imbalances and enhancing personal and societal liberties via pluralistic, well-designed, enforceable, and multilateral regulations can advance a pluralistic democracy's diverse market-related interests. By informing companies and consumers about societally responsible liberties, well-regulated marketing can spur common goods creation.
{"title":"Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis","authors":"Tony Yan, Michael R. Hyman","doi":"10.1177/02761467231204041","DOIUrl":"https://doi.org/10.1177/02761467231204041","url":null,"abstract":"Marketing regulations are warranted when unfettered marketing practices compromise many people's positive and negative liberties. We elucidate these liberties’ multifaceted but interdependent connotations for societally justified marketing regulations from a novel framework integrating the social sciences, philosophy, history, and marketing. The limitations of unbalanced or less represented market or government regulation notwithstanding, overcoming marketing imbalances and enhancing personal and societal liberties via pluralistic, well-designed, enforceable, and multilateral regulations can advance a pluralistic democracy's diverse market-related interests. By informing companies and consumers about societally responsible liberties, well-regulated marketing can spur common goods creation.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135246470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-28DOI: 10.1177/02761467231203311
Hafiz Muhammad Usman Khizar, Muhammad Jawad Iqbal, Feisal Murshed, Mujtaba Ahsan
Despite concerted scholarly and managerial interests in sustainability, integrating the principle of sustainable development in small and medium-sized enterprises (SMEs) remains an elusive goal. This article examines the complex interdependent nature of three strategic orientations (entrepreneurial orientation, market orientation, and sustainability orientation) and two external environmental conditions (competitive intensity and institutional support) and how they may jointly affect SME's financial, social, and environmental goals (triple bottom line or TBL)—in a nonlinear, configurational way. In accordance with this broad objective, the authors utilize fuzzy-set qualitative comparative analysis (fsQCA) on a sample of 289 SMEs operating in a developing economy. This approach enables nuanced detection of the various ways in which causal conditions (i.e., strategic orientations) and contextual conditions (i.e., external environmental factors) together can lead to the presence and absence of TBL. The analyses reveal complex causality between TBL and its antecedent conditions that cannot be explained solely by isolated net effects. Specifically, for each TBL dimension, two distinctive configurations are found to be consistently sufficient, thereby providing important theoretical and managerial implications.
{"title":"Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions","authors":"Hafiz Muhammad Usman Khizar, Muhammad Jawad Iqbal, Feisal Murshed, Mujtaba Ahsan","doi":"10.1177/02761467231203311","DOIUrl":"https://doi.org/10.1177/02761467231203311","url":null,"abstract":"Despite concerted scholarly and managerial interests in sustainability, integrating the principle of sustainable development in small and medium-sized enterprises (SMEs) remains an elusive goal. This article examines the complex interdependent nature of three strategic orientations (entrepreneurial orientation, market orientation, and sustainability orientation) and two external environmental conditions (competitive intensity and institutional support) and how they may jointly affect SME's financial, social, and environmental goals (triple bottom line or TBL)—in a nonlinear, configurational way. In accordance with this broad objective, the authors utilize fuzzy-set qualitative comparative analysis (fsQCA) on a sample of 289 SMEs operating in a developing economy. This approach enables nuanced detection of the various ways in which causal conditions (i.e., strategic orientations) and contextual conditions (i.e., external environmental factors) together can lead to the presence and absence of TBL. The analyses reveal complex causality between TBL and its antecedent conditions that cannot be explained solely by isolated net effects. Specifically, for each TBL dimension, two distinctive configurations are found to be consistently sufficient, thereby providing important theoretical and managerial implications.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135385673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-11DOI: 10.1177/02761467231200846
Julie V. Stanton
This commentary summarizes the presentations made during two sessions at the 2023 Macromarketing Conference held in Seattle in June. The two sessions were focused on macromarketing pedagogy, and offer examples of how we can further macromarketing understanding in our students.
{"title":"Macromarketing Pedagogy at the 2023 Conference","authors":"Julie V. Stanton","doi":"10.1177/02761467231200846","DOIUrl":"https://doi.org/10.1177/02761467231200846","url":null,"abstract":"This commentary summarizes the presentations made during two sessions at the 2023 Macromarketing Conference held in Seattle in June. The two sessions were focused on macromarketing pedagogy, and offer examples of how we can further macromarketing understanding in our students.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136024457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-10DOI: 10.1177/02761467231202017
Aron Darmody, Detlev Zwick
In this commentary we explore how, in a market system that increasingly demands the participation of consumers as co-creators through self-service technologies, these technologies pose significant challenges to various consumers. We call this increase in demand the ‘everyday-ification’ of co-creation and consider its effect on consumers who are either unwilling or unable to co-create value. We look at how marketers are motivated to persistently replace human labor with technologies, not to primarily benefit consumers, but to discipline consumer labor and to maximize profits and shareholder value. Through this lens we examine five key issues with self-service technologies. First, we discuss how costs and benefits associated with self-service technologies are unequally allocated, before addressing how consumers’ choices are managed, consumers’ rising sense of powerlessness and increased vulnerabilities, consumers’ service failure responsibilization, and the cybernetic bureaucracy of life through self-service technologies.
{"title":"Theorizing the Costs of Self-Service Technologies and Co-Creation by Design","authors":"Aron Darmody, Detlev Zwick","doi":"10.1177/02761467231202017","DOIUrl":"https://doi.org/10.1177/02761467231202017","url":null,"abstract":"In this commentary we explore how, in a market system that increasingly demands the participation of consumers as co-creators through self-service technologies, these technologies pose significant challenges to various consumers. We call this increase in demand the ‘everyday-ification’ of co-creation and consider its effect on consumers who are either unwilling or unable to co-create value. We look at how marketers are motivated to persistently replace human labor with technologies, not to primarily benefit consumers, but to discipline consumer labor and to maximize profits and shareholder value. Through this lens we examine five key issues with self-service technologies. First, we discuss how costs and benefits associated with self-service technologies are unequally allocated, before addressing how consumers’ choices are managed, consumers’ rising sense of powerlessness and increased vulnerabilities, consumers’ service failure responsibilization, and the cybernetic bureaucracy of life through self-service technologies.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136072978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-09DOI: 10.1177/02761467231182300
Gregory J. Brush, Xiaoling Guo, Amabel Hunting, Catherine Frethey-Bentham
Quantitative studies in marketing are dominated by variance-based approaches. These have limitations for understanding macromarketing outcomes that often derive from different combinations of causal conditions, and where factors productive of the same outcome may be different from those impeding it. In this paper we draw on set-theoretic theory and propose qualitative comparative analysis (QCA) as an analytical method able to complement and extend macromarketing research programs. Fuzzy-set QCA is used to explore combinations of conditions influencing COVID vaccine adoption, with readers provided with detailed guidance through the process and current best practices. We consider a number of important but often neglected issues in fuzzy-set QCA; outlining how to conduct robustness checks, appropriateness of a two-step approach, identifying individual cases with specific conditions for further analysis, and examining the problems and opportunities provided by irrelevant cases and contradictions. A summary of macromarketing issues that may benefit from QCA, and recommended practices for conducting a QCA, are provided.
{"title":"Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA","authors":"Gregory J. Brush, Xiaoling Guo, Amabel Hunting, Catherine Frethey-Bentham","doi":"10.1177/02761467231182300","DOIUrl":"https://doi.org/10.1177/02761467231182300","url":null,"abstract":"Quantitative studies in marketing are dominated by variance-based approaches. These have limitations for understanding macromarketing outcomes that often derive from different combinations of causal conditions, and where factors productive of the same outcome may be different from those impeding it. In this paper we draw on set-theoretic theory and propose qualitative comparative analysis (QCA) as an analytical method able to complement and extend macromarketing research programs. Fuzzy-set QCA is used to explore combinations of conditions influencing COVID vaccine adoption, with readers provided with detailed guidance through the process and current best practices. We consider a number of important but often neglected issues in fuzzy-set QCA; outlining how to conduct robustness checks, appropriateness of a two-step approach, identifying individual cases with specific conditions for further analysis, and examining the problems and opportunities provided by irrelevant cases and contradictions. A summary of macromarketing issues that may benefit from QCA, and recommended practices for conducting a QCA, are provided.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44870698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-01DOI: 10.1177/02761467231181817
{"title":"Ad Hoc ReviewersJournal of MacromarketingVolume 43, Number 3, September 2023","authors":"","doi":"10.1177/02761467231181817","DOIUrl":"https://doi.org/10.1177/02761467231181817","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"288 - 288"},"PeriodicalIF":3.1,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45072745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-31DOI: 10.1177/02761467231191078
Anastasia Thyroff, Matthew A Hawkins, Duygu Akdevelioglu
As materials are advanced and the distal relationship between consumers and material is diminished, relevant theories (e.g., extended-self and posthumanism) must be revisited to explain the human-technology integration. This research does this by introducing the human technology integration (HTI) spectrum, which describes eight distal levels that material can be integrated within the body (i.e., no contact, touch non-wearable, touch wearable, surface barrier, oral consumption, inhalation, injection, constant contact). We highlight findings of the HTI spectrum by providing relevant examples for each category based on nanotechnology. Well-being, public policy, managerial implications, and future research suggestions are then discussed. This framework helps marketers and policymakers to consider how technology integration impacts the existing institutional political, social, and economic structures and guides them to implement best practices related to human technology integration for consumers and society.
{"title":"Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum","authors":"Anastasia Thyroff, Matthew A Hawkins, Duygu Akdevelioglu","doi":"10.1177/02761467231191078","DOIUrl":"https://doi.org/10.1177/02761467231191078","url":null,"abstract":"As materials are advanced and the distal relationship between consumers and material is diminished, relevant theories (e.g., extended-self and posthumanism) must be revisited to explain the human-technology integration. This research does this by introducing the human technology integration (HTI) spectrum, which describes eight distal levels that material can be integrated within the body (i.e., no contact, touch non-wearable, touch wearable, surface barrier, oral consumption, inhalation, injection, constant contact). We highlight findings of the HTI spectrum by providing relevant examples for each category based on nanotechnology. Well-being, public policy, managerial implications, and future research suggestions are then discussed. This framework helps marketers and policymakers to consider how technology integration impacts the existing institutional political, social, and economic structures and guides them to implement best practices related to human technology integration for consumers and society.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43321992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-13DOI: 10.1177/02761467231187848
Mahabubur Rahman, M. Rodríguez‐Serrano, Anwar Sadat Shimul, A. Faroque
Firms are increasingly adopting pro-lesbian, -gay, -bisexual, -transgender, inclusivity and diversity (LGBT-ID) policies for workforce management. This study develops a parsimonious, albeit complex, moderated-mediated framework by employing a panel dataset combining data from archival sources and involving a sample of predominantly large and publicly held firms from the USA between 2002 and 2018. The number of observations varied across variables with a minimum of 414 observations (corporate brand equity) and a maximum of 3,566 observations (self-reported LGBT-ID policy). This treatise demonstrates that adopting LGBT-ID policies positively impacts firms’ profitability. Moreover, pro-LGBT-ID policies during this specific period have a positive effect on corporate brand equity, which in turn affects firm profitability, indicating that brand equity plays a mediating role in the nexus between pro-LGBT-ID policies and firms’ financial performance. Furthermore, innovation intensity strengthens the relationship between pro-LGBT-ID policies and brand equity during the sample period of the study.
{"title":"The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach","authors":"Mahabubur Rahman, M. Rodríguez‐Serrano, Anwar Sadat Shimul, A. Faroque","doi":"10.1177/02761467231187848","DOIUrl":"https://doi.org/10.1177/02761467231187848","url":null,"abstract":"Firms are increasingly adopting pro-lesbian, -gay, -bisexual, -transgender, inclusivity and diversity (LGBT-ID) policies for workforce management. This study develops a parsimonious, albeit complex, moderated-mediated framework by employing a panel dataset combining data from archival sources and involving a sample of predominantly large and publicly held firms from the USA between 2002 and 2018. The number of observations varied across variables with a minimum of 414 observations (corporate brand equity) and a maximum of 3,566 observations (self-reported LGBT-ID policy). This treatise demonstrates that adopting LGBT-ID policies positively impacts firms’ profitability. Moreover, pro-LGBT-ID policies during this specific period have a positive effect on corporate brand equity, which in turn affects firm profitability, indicating that brand equity plays a mediating role in the nexus between pro-LGBT-ID policies and firms’ financial performance. Furthermore, innovation intensity strengthens the relationship between pro-LGBT-ID policies and brand equity during the sample period of the study.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48116302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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