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When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response 当企业继续在侵略国开展业务时:关于消费者反应的精炼道德脱钩视角
IF 3.1 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-02-28 DOI: 10.1177/02761467241235558
Ina-Linda Deuchert, Rebekka Böhm, Caroline Meyer, Ulrich R. Orth
Russia's invasion of Ukraine prompted many Western companies to pull out of the aggressor country. This study examines why and when consumers purchase from companies that choose to sustain operations in Russia. This study advances a refined moral decoupling model where effects of transgression relevance on purchase intention are channeled not only through judgments of performance and morality, but additionally through judgment of social responsibility. Results of an empirical study with four German companies and a sample of German consumers indicate that the relevance of a company's transgression influences consumer purchase intention through judgments of social responsibility and morality. This remains stable regardless of individual differences in moral decoupling. However, judgments of performance mediate a transgression's effects on purchase intention only with individuals who are less prone to decoupling. Effects of a company's perceived social responsibility on purchase intention are weaker with the politically more liberal than with the more conservative, whereas effects of morality are enhanced by a more liberal political orientation and the strength of a person's moral identity. These findings aid researchers and practitioners by advancing a refined moral decoupling framework that has greater relevance in the context of political conflict and war.
俄罗斯入侵乌克兰促使许多西方公司撤出这个侵略国。本研究探讨了消费者为何以及何时向选择在俄罗斯维持运营的公司购买产品。本研究提出了一个完善的道德解耦模型,在该模型中,越轨行为相关性对购买意向的影响不仅通过对绩效和道德的判断,还通过对社会责任的判断。对四家德国公司和德国消费者样本的实证研究结果表明,公司违法行为的相关性通过对社会责任和道德的判断影响消费者的购买意向。无论道德脱钩的个体差异有多大,这一点都保持稳定。然而,只有较少脱钩的个体才会通过对业绩的判断来调节违法行为对购买意向的影响。公司的社会责任感对购买意向的影响在政治上更自由的人身上比在政治上更保守的人身上要弱,而道德的影响则会因政治取向更自由和个人道德认同的强度而增强。这些发现有助于研究人员和从业人员推进一个完善的道德脱钩框架,该框架在政治冲突和战争背景下具有更大的相关性。
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引用次数: 0
The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy 设计有效营销界面和循环经济的营销系统方法
IF 3.1 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-02-20 DOI: 10.1177/02761467241233496
Mark A. A. M. Leenders, Bart J. A. van Bueren, Ninh Nguyen
In this article, we argue that Layton's Marketing Systems approach is important to tackle the triple-bottom-line (TBL) of economic, social, and environmental challenges holistically. We discuss how this system approach can contribute to designing effective marketing interfaces for a more sustainable circular economy (CE). Marketing has a legacy of understanding and increasing consumption, but it is also an essential element to drive toward a more sustainable society, as demonstrated by cases on eco-communities and sustainable food marketing systems. The article concludes by encouraging (Marketing) scholars to utilize Layton's work on multi-level systems to its fullest potential to address the pressing TBL challenge and contribute to the Sustainable Development Goal (SDG) missions in a holistic way.
在本文中,我们认为雷顿的营销系统方法对于全面应对经济、社会和环境的三重底线(TBL)挑战非常重要。我们将讨论这种系统方法如何有助于设计有效的营销界面,以实现更可持续的循环经济(CE)。正如生态社区和可持续食品营销系统的案例所证明的那样,营销是理解和增加消费的传统,同时也是推动实现更可持续社会的重要因素。文章最后鼓励(市场营销)学者充分利用雷顿关于多层次系统的研究成果,以全面的方式应对紧迫的 TBL 挑战并为可持续发展目标(SDG)任务做出贡献。
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引用次数: 0
Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach 扩展雷顿营销系统,促进未来转型--深化营销系统与供应系统之间的联系:基于案例的方法
IF 3.1 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-01-27 DOI: 10.1177/02761467241227374
Michelle Renton, Valerie Hooper, Andrew Renton
Using an historical analysis approach, this paper deepens understanding of the connections between Layton and Domegan's (2021) prescriptive supply systems and the emerging concept of provisioning systems (O’Neill et al. 2018 and Fanning, O’Neill, and Büchs 2020). The paper deconstructs New Zealand's electricity supply system into its provisioning system elements and analyses the interrelationships and interconnections between technologies and institutional elements. The paper concludes with recommendations to marketing scholars using provisioning system analysis.
本文采用历史分析方法,加深了对莱顿和多梅根(2021 年)的规范性供应系统与新兴的供应系统概念(奥尼尔等人,2018 年;范宁、奥尼尔和布克斯,2020 年)之间联系的理解。本文将新西兰的电力供应系统解构为供应系统要素,并分析了技术和制度要素之间的相互关系和相互联系。最后,本文向使用供电系统分析法的营销学者提出了建议。
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引用次数: 0
Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure 雷顿的营销系统与供应系统的交叉点:审视失败
IF 3.1 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-01-15 DOI: 10.1177/02761467231222537
Janine L. Williams, Janet Davey, Ann-Marie Kennedy, Jayne Krisjanous
Drawing on the work of Layton and Duffy, and Williams, Davey and Johnstone, this paper examines the infant formula marketing system. Using a Systems of Provisioning approach, marketing system failure as a result of regulatory intervention at the intersection of two systems is conceptualized - the infant health system and the infant formula marketing system. Positive population-based outcomes for breast feeding rates and negative stigmatizing outcomes at an individual consumer level occur as the two provisioning systems respond to regulatory interventions. The mechanisms are identified whereby intervention restricts participant choice and coevolution of the marketing system contributing to the failure. Taking a Systems of Provisioning approach, we advance the understanding of marketing system failure, and we recommend co-design processes involving multiple stakeholders as a way forward to remedy such occurrences.
本文借鉴 Layton 和 Duffy 以及 Williams、Davey 和 Johnstone 的研究成果,对婴儿配方奶粉营销系统进行了研究。本文采用 "供应系统 "的方法,对两个系统--婴儿健康系统和婴儿配方奶粉营销系统--交叉点上的监管干预所导致的营销系统失灵进行了概念化。当这两个供应系统对监管干预做出反应时,在母乳喂养率方面会产生积极的人口结果,而在消费者个人层面则会产生负面的污名化结果。干预措施限制了参与者的选择,而营销系统的共同演化则导致了失败。我们采用 "供应系统"(Systems of Provisioning)的方法,加深了对营销系统失灵的理解,并建议将多方利益相关者参与的共同设计过程作为纠正此类失灵的前进方向。
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引用次数: 0
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings 美国教育结构面临压力:探索学术系统设置的不稳定性
IF 3.1 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2024-01-10 DOI: 10.1177/02761467231222540
Jen Riley, Morgan M. Bryant, Kate Nicewicz-Scott, Amy Watson, Tiffanie Turner-Henderson
This research interprets the destabilization in U.S. higher education using Layton's theory of marketing systems to detail disruptions to academia's system settings. It highlights three impacted areas: governance, sentiment, and transformation. The authors examine the interplay between societal, technological, competitive, and political power shifts as major disruptors reshaping higher education. It critically examines these shifts by intertwining history with the demands of today's evolving landscape, emphasizing the need for transformative change. Layton's theory is utilized in this study to provide stakeholders a starting point to make informed, situationally aware strategic decisions during the choice and value-added phases of the framework based on Layton's Marketing Systems Theory.
本研究利用雷顿的营销系统理论来解释美国高等教育的不稳定性,详细说明学术界的系统设置受到的干扰。它强调了三个受影响的领域:治理、情感和转型。作者研究了社会、技术、竞争和政治力量转变之间的相互作用,这些都是重塑高等教育的主要干扰因素。该书通过将历史与当今不断发展的需求交织在一起,批判性地审视了这些变化,强调了转型变革的必要性。本研究采用了雷顿的理论,为利益相关者提供了一个起点,使他们能够在基于雷顿营销系统理论的框架内,在选择和增值阶段做出明智、审时度势的战略决策。
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引用次数: 0
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction? 释放社会企业的真正潜力:印度自给自足背景下的建设性参与和综合正义模式--未来方向?
IF 3.1 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2023-12-20 DOI: 10.1177/02761467231221714
S. Jagadale
This paper delves into the operations of Paryavaran Mitra (Friends of the Environment), a social enterprise based in India. It encourages a critical examination of the notions of justice and fairness within the context of a market dominated by exploitation in a Solid Waste Management setting. We encourage readers to adopt the macromarketing perspective to appreciate the settings and factors that shape the business practices and outcomes. Paryavaran Mitra (hereafter, PM) and its interventions are lauded as path-breaking initiatives, providing a perfect engagement model with disenfranchised populations. However, limitations of this model become apparent by the mere size of the rag-picking community in India (30000 in Ahmedabad alone). Now, a founder managing director of PM, Ajit, finds himself in a dilemma. The pivotal challenge is optimizing engagement with a greater number of rag-picking women and ensuring equitable and just outcomes for them. The paper study also attempts to exemplify how the ethical marketing model of the Integrative Justice Model (IJM) can be operationalized by adapting Constructive Engagement (CE) as a macromarketing mindset. PM has adopted these principles to guide its business practices while engaging constructively with rag-picking women. Readers are encouraged to deconstruct the setting and PM's interventions to better understand how ethical marketing principles result in desired outcomes of fairness and justice rooted in dignity within such marketplaces.
本文深入探讨了印度社会企业 Paryavaran Mitra(环境之友)的运营情况。本文鼓励读者在固体废物管理中,在剥削主导的市场背景下,对公正和公平的概念进行批判性审视。我们鼓励读者从宏观市场营销的角度来理解形成商业行为和结果的环境和因素。Paryavaran Mitra(以下简称 PM)及其干预措施被誉为开创性的举措,为被剥夺权利的人群提供了一个完美的参与模式。然而,仅从印度拾破烂群体的规模(仅艾哈迈达巴德就有 30000 人)来看,这种模式的局限性就显而易见了。现在,PM 公司的创始人总经理阿吉特陷入了两难境地。关键的挑战在于如何优化与更多拾破烂妇女的接触,并确保她们获得公平公正的结果。本文研究还试图举例说明如何通过将建设性参与(Constructive Engagement,CE)作为一种宏观营销思维,将整合公正模式(Integrative Justice Model,IJM)的道德营销模式付诸实施。PM 采用这些原则来指导其商业行为,同时与捡破烂的妇女进行建设性接触。我们鼓励读者对环境和 PM 的干预措施进行解构,以更好地理解道德营销原则如何在此类市场中产生植根于尊严的公平和正义的理想结果。
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引用次数: 0
Collective Housing Subsidies: A Public Policy Proposal for Sustainability 集体住房补贴:可持续发展的公共政策建议
IF 3.1 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2023-12-19 DOI: 10.1177/02761467231222538
L. R. Rodríguez-Reyes, Mara Alejandra Cortés Lara
One way in which governments foster sustainable homebuilding and housing is by subsidizing single homes’ investment in sustainability technologies. The problem with these programs is that they incentivize inefficient investment by supporting technologies that make technical and economic sense on a small scale. Furthermore, this arrangement constitutes a flawed marketing system, producing a limited impact on global well-being and sustainability in the long term, as it rules out more efficient sustainability technologies. This paper addresses these shortcomings by designing a public policy proposal based on a contract between the government and homeowners that incentivizes the adoption of collective sustainable technologies, changing the marketing system with a shift in the behavior of a dominant actor, the government. Results indicate that an equilibrium in which the homeowners choose to participate in the new collective program in exchange for a subsidy is feasible and stable. Moreover, the generalization of the proposed program may generate a new way to incentivize the more efficient use of sustainable home technologies in the long run.
政府促进可持续住宅建设和住房的一种方式是补贴单个住宅对可持续技术的投资。这些计划的问题在于,它们通过支持在小规模上具有技术和经济意义的技术,激励低效投资。此外,这种安排构成了一个有缺陷的营销系统,从长远来看,对全球福祉和可持续发展的影响有限,因为它排除了更有效的可持续发展技术。本文针对这些缺陷,设计了一项基于政府与房主之间契约的公共政策提案,激励房主采用集体可持续技术,通过改变主导行为者(政府)的行为来改变营销体系。结果表明,房主选择参与新的集体项目以换取补贴的均衡是可行且稳定的。此外,从长远来看,建议计划的推广可能会产生一种新的方式,激励人们更有效地使用可持续住宅技术。
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引用次数: 0
Firearms Markets, Marketing, and Society 枪支市场、营销与社会
IF 3.1 4区 管理学 Q2 Business, Management and Accounting Pub Date : 2023-12-12 DOI: 10.1177/02761467231220377
Terrence H. Witkowski
This special issue consists of three articles that examine, in turn, the advertising portrayals of women in recent issues of Guns & Ammo magazine, the morality of firearms as discussed by the creators and consumers of Brazilian social media, and the appropriation of Native American characters and language by major U.S. gun companies.
本特刊由三篇文章组成,依次探讨了最近几期《枪支与弹药》杂志中的女性广告形象、巴西社交媒体创作者和消费者讨论的枪支道德问题,以及美国主要枪支公司对美国本土人物和语言的挪用。
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引用次数: 0
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy “在一个死亡的星球上没有营销”:重新思考营销教育以支持恢复经济
4区 管理学 Q2 Business, Management and Accounting Pub Date : 2023-11-13 DOI: 10.1177/02761467231211302
Sabrina V. Helm, Vicki J. Little, Catherine Frethey-Bentham
The threat of rapid and unpredictable climate change means we must urgently transition human lifestyles into a restoration economy, with a focus on restorative development instead of new development or conservation of old modes. To support that project, marketing educators must rethink their discipline and their responsibilities, challenging legacy marketing teaching and ‘business as usual’. To assess current practice, a global survey of 200 marketing faculty identified three clusters by climate consciousness: Engaged, Conflicted, and Traditionalist. Analysis of open-ended comments identified three themes: Felt need for change, Barriers to change, and Action to take. Building on these findings, we identify anti- and pro-restoration mechanisms in our disciplinary practice at societal, university, and individual level. We present those mechanisms in a new framework highlighting the discourses that reinforce and challenge engagement and agnosis. Agnosis is a socio-cultural and psychological phenomenon underlying the current collective failure to engage with climate change. We challenge colleagues to confront agnosis and offer individual, disciplinary, and institutional actions that support transition to net-zero carbon marketing logic.
快速和不可预测的气候变化的威胁意味着我们必须紧急将人类的生活方式转变为恢复性经济,重点是恢复性发展,而不是新的开发或保护旧的模式。为了支持这一项目,营销教育者必须重新思考他们的学科和责任,挑战传统的营销教学和“一切照旧”。为了评估当前的做法,一项针对200名营销学院的全球调查根据气候意识将其分为三类:参与型、冲突型和传统型。对开放式评论的分析确定了三个主题:感觉需要改变、改变的障碍和需要采取的行动。基于这些发现,我们在社会、大学和个人层面的学科实践中确定了反对和支持恢复的机制。我们在一个新的框架中提出了这些机制,强调了加强和挑战参与和诊断的话语。诊断是一种社会文化和心理现象,是当前集体未能应对气候变化的根本原因。我们要求同事们直面诊断,并提供个人、纪律和机构行动,支持向净零碳营销逻辑的过渡。
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引用次数: 0
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension 你的学生意识到社交媒体健康了吗?必要的宏观营销课程扩展
4区 管理学 Q2 Business, Management and Accounting Pub Date : 2023-11-07 DOI: 10.1177/02761467231210590
Kelley Cours Anderson, Louis J. Zmich, Breanne A. Mertz, Ashley Hass
Social media wellness is an emerging topic due to the numerous adverse effects of social media (SM) usage, yet it is an uncommon topic in marketing curricula and research. This paper introduces this novel topic as an opportunity to extend macromarketing curricula. Following a class survey and activity, an analysis of 187 respondents indicates that the majority of students feel that too much SM consumption may impact their time management, course success, and well-being. Many students note they consume more SM than desired, and they overwhelmingly agree that this topic should be included in marketing curricula and that marketers should consider consumers’ SM wellness. These findings highlight the importance of the SM wellness topic integration into course materials to enhance students’ awareness and behavior with SM, with an opportunity to enhance systems-thinking. We close with recommended resources and activities where students take an active role to reflect, critically evaluate, and ideate on how this impacts consumers and marketers.
社交媒体健康是一个新兴的话题,由于社交媒体(SM)使用的许多不利影响,但它是一个不常见的话题,在营销课程和研究。本文介绍了这一新颖的话题,作为扩展宏观营销课程的机会。在一次班级调查和活动之后,一项对187名受访者的分析表明,大多数学生认为过多的SM消费可能会影响他们的时间管理、课程成功和幸福感。许多学生注意到他们使用的SM比期望的要多,他们绝大多数同意这个话题应该包括在营销课程中,营销人员应该考虑消费者的SM健康。这些发现强调了将SM健康主题纳入课程材料的重要性,以提高学生对SM的认识和行为,并有机会增强系统思维。我们以推荐的资源和活动结束,学生们在这些资源和活动中积极地反思、批判性地评估和思考这对消费者和营销人员的影响。
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引用次数: 0
期刊
Journal of Macromarketing
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