Pub Date : 2023-03-17DOI: 10.1177/02761467231163781
Qi Ai, Yinan Dong
The commercialization of the American film industry has affected the development of cinematic product placement. A similar but distinct situation has happened in China. The difference is that the Chinese film industry achieved considerable commercial progress in a short time from the late 1990s to the 2000s. This rampant commercialization was customarily accompanied by resistance coming from inside the Chinese film industry. This resistance valued artistic integrity in relation to the impact of business interests. Therefore, during this period, Chinese film professionals first resisted, then tried, and eventually accepted product placement. With attention to the historical development, this article aims to investigate the connection between the localization of product placement and the Chinese film industry's commercialization, and how the connection causes this cinematic advertising practice to develop its own cultural peculiarities in such context. It also reveals the causes of the formation of these peculiarities, from the perspective of the country's ideological shifts.
{"title":"Product Placement in Chinese Cinema: From Resistance to Acceptance (1999–2009)","authors":"Qi Ai, Yinan Dong","doi":"10.1177/02761467231163781","DOIUrl":"https://doi.org/10.1177/02761467231163781","url":null,"abstract":"The commercialization of the American film industry has affected the development of cinematic product placement. A similar but distinct situation has happened in China. The difference is that the Chinese film industry achieved considerable commercial progress in a short time from the late 1990s to the 2000s. This rampant commercialization was customarily accompanied by resistance coming from inside the Chinese film industry. This resistance valued artistic integrity in relation to the impact of business interests. Therefore, during this period, Chinese film professionals first resisted, then tried, and eventually accepted product placement. With attention to the historical development, this article aims to investigate the connection between the localization of product placement and the Chinese film industry's commercialization, and how the connection causes this cinematic advertising practice to develop its own cultural peculiarities in such context. It also reveals the causes of the formation of these peculiarities, from the perspective of the country's ideological shifts.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48424871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-08DOI: 10.1177/02761467231160159
W. Redmond
Studies of marketing systems and those of social media are valuable contributions to macromarketing but are not frequently connected. This commentary posits that social media markets are characterized by distinctive properties which require new perspectives from traditional marketing systems. In particular, three dichotomies are presented: customers vs consumers, data vs. information, and sovereignty vs subjects.
{"title":"A Note on Marketing Systems and Social Media","authors":"W. Redmond","doi":"10.1177/02761467231160159","DOIUrl":"https://doi.org/10.1177/02761467231160159","url":null,"abstract":"Studies of marketing systems and those of social media are valuable contributions to macromarketing but are not frequently connected. This commentary posits that social media markets are characterized by distinctive properties which require new perspectives from traditional marketing systems. In particular, three dichotomies are presented: customers vs consumers, data vs. information, and sovereignty vs subjects.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43003845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-08DOI: 10.1177/02761467231157429
V. Little, Helen Hui Ping Ho, Buriata Eti-Tofinga
Sustainability discourses are dominated by Western, educated, industrialized, rich and democratic (WEIRD) perspectives. Critics call for remedies to patriarchy, capitalism, and colonialism; and for work that is inclusive of women, non-market influences, and epistemologies of the global South. Focusing on women's work, this paper interrogates the epistemic and practical injustices of geography and gender. The empirical domain is a middle-income economy, offering insight from the space between WEIRD and subsistence extremes. 15 case studies of Malay female micro-entrepreneurs draw on interview, observational and secondary data, tracing the effects of market formalization on market actors. Despite subordinate social status, the women provide reliable income streams for their families. However, their livelihoods are threatened by rapidly formalizing markets. Market formalization crowds out the small and diverse in favor of the large and multinational. To address that problem, a pro-social systems view is required, based on pluralistic conceptions of economies and markets. Drawing on Gibson-Graham's diverse economies perspective we derive 12 propositions supporting sustainable livelihoods. Sustainable livelihoods support quality of life and wellbeing, are embedded in less damaging and more inclusive (vs patriarchal, colonial and capitalistic) provisioning systems, in turn embedded in epistemologies that are reflexively conscious of power dynamics and the WEIRD hegemony. In line with the paradoxes and tensions in sustainability thinking we call for pluralism: Conscious acceptance of all economic approaches, formal and informal, state and non-state, global and local, capitalist and planned; with an emphasis on physical, emotional and social well-being, self-determination, diversity, health, and happiness for the many rather than wealth for the few.
{"title":"Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods","authors":"V. Little, Helen Hui Ping Ho, Buriata Eti-Tofinga","doi":"10.1177/02761467231157429","DOIUrl":"https://doi.org/10.1177/02761467231157429","url":null,"abstract":"Sustainability discourses are dominated by Western, educated, industrialized, rich and democratic (WEIRD) perspectives. Critics call for remedies to patriarchy, capitalism, and colonialism; and for work that is inclusive of women, non-market influences, and epistemologies of the global South. Focusing on women's work, this paper interrogates the epistemic and practical injustices of geography and gender. The empirical domain is a middle-income economy, offering insight from the space between WEIRD and subsistence extremes. 15 case studies of Malay female micro-entrepreneurs draw on interview, observational and secondary data, tracing the effects of market formalization on market actors. Despite subordinate social status, the women provide reliable income streams for their families. However, their livelihoods are threatened by rapidly formalizing markets. Market formalization crowds out the small and diverse in favor of the large and multinational. To address that problem, a pro-social systems view is required, based on pluralistic conceptions of economies and markets. Drawing on Gibson-Graham's diverse economies perspective we derive 12 propositions supporting sustainable livelihoods. Sustainable livelihoods support quality of life and wellbeing, are embedded in less damaging and more inclusive (vs patriarchal, colonial and capitalistic) provisioning systems, in turn embedded in epistemologies that are reflexively conscious of power dynamics and the WEIRD hegemony. In line with the paradoxes and tensions in sustainability thinking we call for pluralism: Conscious acceptance of all economic approaches, formal and informal, state and non-state, global and local, capitalist and planned; with an emphasis on physical, emotional and social well-being, self-determination, diversity, health, and happiness for the many rather than wealth for the few.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47621647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-03DOI: 10.1177/02761467231157616
Shoaib M. Farooq Padela, Ben Wooliscroft, Alexandra Ganglmair‐Wooliscroft
This paper presents Systematic Theory Mapping (STM), a comprehensive and systematic method, as the first step toward defining and dealing with complex and wicked problems. Social systems exhibit a messy, multifaceted, and multi-level composite of problems characterized by causal complexities and non-linear interactions of numerous contributing variables. Exploring such a wicked composite of problems for causal explanations and theory building through reductionist empiricism is unrealistic, expensive, and futile. Systems thinking is required to understand the configurations driving wicked problems and navigate their causal complexities. We construed brand externalities as a wicked problem and provided an illustrative example for STM. A systematic narrative review is used to amalgamate diverse stakeholder perspectives and capture the structures and processes that generate brand externalities. System dynamics, employing a causal loop diagram, is used to organize the findings and develop a causal theory of brand externalities. The proposed method can help scholars, managers, and policymakers better define complex managerial and social problems and identify the likely consequences of their actions.
{"title":"Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities","authors":"Shoaib M. Farooq Padela, Ben Wooliscroft, Alexandra Ganglmair‐Wooliscroft","doi":"10.1177/02761467231157616","DOIUrl":"https://doi.org/10.1177/02761467231157616","url":null,"abstract":"This paper presents Systematic Theory Mapping (STM), a comprehensive and systematic method, as the first step toward defining and dealing with complex and wicked problems. Social systems exhibit a messy, multifaceted, and multi-level composite of problems characterized by causal complexities and non-linear interactions of numerous contributing variables. Exploring such a wicked composite of problems for causal explanations and theory building through reductionist empiricism is unrealistic, expensive, and futile. Systems thinking is required to understand the configurations driving wicked problems and navigate their causal complexities. We construed brand externalities as a wicked problem and provided an illustrative example for STM. A systematic narrative review is used to amalgamate diverse stakeholder perspectives and capture the structures and processes that generate brand externalities. System dynamics, employing a causal loop diagram, is used to organize the findings and develop a causal theory of brand externalities. The proposed method can help scholars, managers, and policymakers better define complex managerial and social problems and identify the likely consequences of their actions.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46918772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-27DOI: 10.1177/02761467231158753
Hieu P. Nguyen
How did the government of North Vietnam use propaganda posters during the Vietnam War (1955–1975) to rally Vietnamese people's support of its war efforts and successfully drive the Americans out of Vietnam? Through an interpretive analysis of the iconography and texts found in 141 posters, this study demonstrates four thematic appeals in Vietnamese posters during the Vietnam War: 1/ Emotional appeals (hate and sympathy; pride and indomitability); 2/ Social unity (dedication; allegiance and solidarity); 3/ Authority and leadership; and 4/ Idealized future. The study delivers fresh insights for research in social marketing, communication, art history, political science, and Asian studies.
{"title":"Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters","authors":"Hieu P. Nguyen","doi":"10.1177/02761467231158753","DOIUrl":"https://doi.org/10.1177/02761467231158753","url":null,"abstract":"How did the government of North Vietnam use propaganda posters during the Vietnam War (1955–1975) to rally Vietnamese people's support of its war efforts and successfully drive the Americans out of Vietnam? Through an interpretive analysis of the iconography and texts found in 141 posters, this study demonstrates four thematic appeals in Vietnamese posters during the Vietnam War: 1/ Emotional appeals (hate and sympathy; pride and indomitability); 2/ Social unity (dedication; allegiance and solidarity); 3/ Authority and leadership; and 4/ Idealized future. The study delivers fresh insights for research in social marketing, communication, art history, political science, and Asian studies.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41882837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-07DOI: 10.1177/02761467231153573
Francisco J. Conejo, Wilson Rojas, A. L. Zamora, C. Young
Before governments formulate sustainable consumption policies, people's environmental attitudes must be ascertained. This study explores Costa Ricans’ interest in green products, those with a reduced ecological impact. A large sample is used, N = 1,036, representative of the country's adult population. Analyses indicate that consumers that are female, Generation Z, university-educated, and mid-high socio-economically have significantly higher Green Product Involvement/GPI levels. Surprisingly, Millennial and high-class GPI levels were but average. Overall GPI was also low, just 44%. Despite Costa Rica's stellar sustainability reputation, green products are hardly relevant to its people. This hinders the country from being truly sustainable. Counter to some views, bi/multivariate results indicate that demographic variables still play a key role in establishing (un)sustainable consumer profiles. Demographic indicators are simple, convenient, and effective segmentation criteria. They should not be discounted, especially by resource-strapped developing countries. Some preliminary suggestions indicate how Costa Rican consumption might be made more sustainable.
{"title":"Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement","authors":"Francisco J. Conejo, Wilson Rojas, A. L. Zamora, C. Young","doi":"10.1177/02761467231153573","DOIUrl":"https://doi.org/10.1177/02761467231153573","url":null,"abstract":"Before governments formulate sustainable consumption policies, people's environmental attitudes must be ascertained. This study explores Costa Ricans’ interest in green products, those with a reduced ecological impact. A large sample is used, N = 1,036, representative of the country's adult population. Analyses indicate that consumers that are female, Generation Z, university-educated, and mid-high socio-economically have significantly higher Green Product Involvement/GPI levels. Surprisingly, Millennial and high-class GPI levels were but average. Overall GPI was also low, just 44%. Despite Costa Rica's stellar sustainability reputation, green products are hardly relevant to its people. This hinders the country from being truly sustainable. Counter to some views, bi/multivariate results indicate that demographic variables still play a key role in establishing (un)sustainable consumer profiles. Demographic indicators are simple, convenient, and effective segmentation criteria. They should not be discounted, especially by resource-strapped developing countries. Some preliminary suggestions indicate how Costa Rican consumption might be made more sustainable.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49132755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-13DOI: 10.1177/02761467221149904
{"title":"Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 2023","authors":"","doi":"10.1177/02761467221149904","DOIUrl":"https://doi.org/10.1177/02761467221149904","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46293250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-13DOI: 10.1177/02761467221150167
Charles Arthur Ingene, Virginia Newell Lusch
This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's ca-authors highlight their very positive interactions with Lusch. The abstract concludes with a brief synopsis of the Eulogy delivered at Bob's Funeral.
{"title":"Recent Extensions of Robert F. Lusch's “Big Picture” Thinking","authors":"Charles Arthur Ingene, Virginia Newell Lusch","doi":"10.1177/02761467221150167","DOIUrl":"https://doi.org/10.1177/02761467221150167","url":null,"abstract":"This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's ca-authors highlight their very positive interactions with Lusch. The abstract concludes with a brief synopsis of the Eulogy delivered at Bob's Funeral.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48288158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-21DOI: 10.1177/02761467221136264
Courtney Nations Azzari, Charlene A. Dadzie, S. Baker
Driven by social media to capture each moment in life and to “keep up with the Joneses,” nearly every ritual is now cause for luxury consumption, fostering a culture in which bigger and grander is better. However, this commentary raises questions about these practices. How much is too much? What is truly better? Macromarketers must continue to weigh in on these issues. This commentary melds literature on consumer rituals, transformative luxury, and consumer well-being to explore what happens when consumers begin incorporating elements of luxury into more mundane and personal, but highly visible, ritual consumption practices, such as gender-reveal celebrations, divorce parties, and preschool graduations. We elucidate the field of transformative luxury research, examining the ways new and adapted rituals (infused with luxury) transform individual lives and culture, the impact of ritual disruptions, the roles of external influencers (e.g., social media, marketing), and the positive and negative impacts of these practices on consumer well-being.
{"title":"The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being","authors":"Courtney Nations Azzari, Charlene A. Dadzie, S. Baker","doi":"10.1177/02761467221136264","DOIUrl":"https://doi.org/10.1177/02761467221136264","url":null,"abstract":"Driven by social media to capture each moment in life and to “keep up with the Joneses,” nearly every ritual is now cause for luxury consumption, fostering a culture in which bigger and grander is better. However, this commentary raises questions about these practices. How much is too much? What is truly better? Macromarketers must continue to weigh in on these issues. This commentary melds literature on consumer rituals, transformative luxury, and consumer well-being to explore what happens when consumers begin incorporating elements of luxury into more mundane and personal, but highly visible, ritual consumption practices, such as gender-reveal celebrations, divorce parties, and preschool graduations. We elucidate the field of transformative luxury research, examining the ways new and adapted rituals (infused with luxury) transform individual lives and culture, the impact of ritual disruptions, the roles of external influencers (e.g., social media, marketing), and the positive and negative impacts of these practices on consumer well-being.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47005459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-21DOI: 10.1177/02761467221136785
{"title":"Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 4, December 2022","authors":"","doi":"10.1177/02761467221136785","DOIUrl":"https://doi.org/10.1177/02761467221136785","url":null,"abstract":"","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48927075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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