Journal of Destination Marketing & Management最新文献

Stakeholders must purposely reflect on the suitability of process models for designing tourism experience systems. Specific characteristics of these models relate to developing tourism experience systems as integral parts of wider socio-technical systems. Choices made in crafting such models need to address three reflexivity mechanisms: problem, stakeholder and method definition. We systematically evaluate application of these mechanisms in a living lab experiment, by developing evaluation episodes using the framework for evaluation in design science research. We outline (i) the development of these evaluation episodes and (ii) how executing them influenced the process and outcomes of co-crafting the process model. We highlight both the benefits of and an approach to incorporate reflexivity in developing process models for designing tourism experience systems.

This empirical study aims to identify the components of destination image and tourist motivation that help explain tourist visit intention during different stages of a major public health crisis. It also seeks to determine how tourists' information-literacy self-efficacy influences that image. The research focuses on two stages of the COVID-19 pandemic: 1) tourist behavior before the alleviating effect of a public vaccination program is felt among the general public and 2) tourist behavior after the alleviating effect has reached most individuals. The results show that, in stage 1, visit intention is shaped by a “safe and secure” destination image, affective image, and tourists’ stimulus-avoidance motivation. In stage 2, visit intention is influenced by both cognitive and affective image and by intellectual, social, competence, and stimulus-avoidance motivations. Information-literacy self-efficacy influences destination image in both stages. These findings enable tourism managers to develop mechanisms to lessen the adverse effects of health crises.

As international travel begins to rebound from the pandemic, there is value in analyzing pandemic-related travel risks to know which markets are likely to come back online first. Thus, this paper examines the perceptions of travel-related risks, governmental response, and intention to travel to the U.S. from the top five inbound international markets to the U.S. (Canada, China, Japan, Mexico, and the U.K.). ANOVA was adopted to analyze 1653 online survey responses from potential travelers. Utilizing Hofstede's cultural dimensions, the results revealed significant differences in travel-related risks, governmental response, and travel intentions among travelers from these five countries, suggesting marketers should adopt different strategies depending on a target market's cultural characteristics. International travel makes up a significant portion of many countries' GDP, and knowing which top global markets are more resilient and likely to come back online first provides DMOs with critical information on using their marketing dollars wisely.

This study aimed to develop and validate a theoretical model for examining how different types of destination advertising (abstract vs. concrete) affect tourists’ visit intention. The hypotheses developed in this study were validated through four scenario experiments. The results showed that abstract destination advertising increased visit intention more than concrete destination advertising. Further, this study demonstrated that self-congruence is a mediator between destination advertising and visit intention. Destination reputation (good vs. average) moderates the effect of destination advertising on visit intention. When a destination has a good reputation, abstract destination advertising will lead to higher visit intention than concrete advertising. The relationships between the type of destination advertising and self-congruence and visit intention depended on tourists’ self-confidence. When tourist self-confidence is high, abstract destination advertising (vs. concrete) will lead to higher visit intention. The study findings have managerial and theoretical implications for destination advertising and precision marketing.

This study explains the motivating process of how smartphone usage influences the behavioral intentions of domestic travelers', considering the impacts of their perceived authenticity and travel experiences gained through smartphones. By reviewing the literature, this research developed a theoretical framework that integrates the concepts of existential authenticity and memorable experiences to determine the impact of the explorative use of smart tourism technologies on travelers' satisfaction and intentions to revisit. An online survey was conducted among domestic travelers visiting Hainan Island in China and Jeju Island in South Korea to test the proposed hypotheses and model while also identifying cross-country effects in the relationships. The results revealed the effects of using smart tourism technologies to enhance travelers' satisfaction and revive revisit intentions based on intrapersonal authenticity and memorable experiences. Based on the results of the cross-country comparison, this research concludes that Korean domestic travelers are more inclined toward seeking memorable experiences through the use of smart tourism technologies, whereas Chinese domestic travelers tend to focus on authentic moments. We recommend that destinations implement and diversify smart tourism technology strategies that align with travelers' cultural backgrounds to enhance both their satisfaction levels and their intentions to revisit.

Digital nomadism, as a new form of tourist mobility, brings opportunities and challenges for destination management. To attract this new market, smart destinations need to innovate to develop readiness and competitiveness. This research examines 225 digital nomad destination web articles, from multiple sources and different continents. The study aims to identify innovative strategies and practices using semantic content analysis and hierarchical network analysis. It explores relevant stakeholders and their importance, and pinpoints digital nomad trends. Findings suggest that smart destinations cater for the work, travel, social, financial and basic-living needs of digital nomads. These are different from those of short-term leisure and business tourists. Destinations tend to portray digital nomads as a homogenous group, although different segments have been identified. The long-term impacts of digital nomads on local economies and societies have yet to be fully explored. The theoretical significance of this study lies in the provision of an agency-structural perspective of destination innovation and competitiveness. Practically, the study contributes to digital nomad management and marketing within smart tourist destinations.

This study aimed to examine the role of the experiencescape and co-creation behavior in the formation of customers' subjective well-being in the context of home-based accommodations at cultural heritage sites with communitas as the moderator. Empirical data were collected from 413 respondents in the ancient city of Pingyao, China. The results of the structural equation model indicated that the experiencescapes formulated by home-based accommodations at cultural heritage sites attracts customers who became ‘active creators of value’ to generate more active participation and interaction behavior. Affective/cognitive value was a useful mediator in bridging experiencescapes, co-creation behavior, and subjective well-being. In addition, communitas strengthened the effects of the interaction and active participation behaviors on affective value and of the active participation behavior on cognitive value. Further, the study investigate how combinations of value co-creation dimensions might lead to subjective well-being by utilizing fuzzy set qualitative comparative analysis. These findings provide valuable information for applying experiencescape to create a more value experience in home-based accommodations at cultural heritage sites.

Despite the increasing popularity of short video platforms (SVPs) in tourism, there has been a lack of integrated theoretical understanding regarding the mechanism of how SVP users’ perceptions of social media influencers (SMIs) and quality of SVPs influence their intention to visit the destination. By combining social learning theory and the technology acceptance model (TAM), this study investigated the effectiveness of SVPs in terms of source credibility of SMIs and the quality of SVPs in inducing travel intention via attitude. Analyses with a sample of 454 respondents revealed that perceived expertise of SMIs in SVPs positively influenced attitude toward the destination. Additionally, perceived usefulness and enjoyment of short travel videos positively influenced attitude toward SVPs. Attitude toward SVPs was positively linked to attitude toward destination. Both attitudes, in turn, led to travel intention. The study also revealed that parasocial interaction moderated the relationships between perceived attractiveness and expertise and attitude toward the destination. Destination marketing organizations (DMOs) and tourism marketers are advised to focus on utilizing SMIs who show expertise and featuring informative and enjoyable videos on SVPs for their destination promotion.

Mixed reality (MR) in museums has become increasingly prevalent because of the rapid progress of digitalisation. However, there is a dearth of research examining the impact of MR on visitors' perceptions of authenticity and behaviour, particularly in relation to the role of tour guides. This paper describes a field experiment designed to compare the effects of three distinct service categories (MR only, tour guide only, and mixed service) on the experiences and behaviours of museum visitors. Based on the primary results, visitors who received mixed service or only guide service had a higher perception of objective authenticity than those who received only MR service. This higher perception of authenticity enhanced visitors’ overall experience quality, values, attitudes, and behaviours. Moreover, visitors who received mixed services perceived existential authenticity at the highest level, resulting in a higher level of experience quality. Research sheds light on the dynamic interactions among MR, guided tours, authenticity, and visitor experiences in promoting cultural heritage artefacts.

Heritage festivals are interactive spaces imbued with stimuli to evoke feelings of nostalgia. This qualitative study draws on the narratives of attendees to the Art Deco Festival in Napier, New Zealand, to examine the nostalgia experience. Through in-depth interviews and thematic analysis of festival visitors, event organisers, and local businesses, the findings reveal four distinct types of nostalgia within the festival context: historical, personal, collective, and virtual. These different types of festival nostalgia and their characteristics can be grouped into four-by-two classification: place-based and time-based nostalgia, object-based and experience-based nostalgia, individual-based and collective-based nostalgia, and direct-based and indirect-based nostalgia. This classification contributes to a more nuanced understanding of the conceptualisation and operationalisation of nostalgia which have important implications for researchers and festival management of nostalgic destinations.