Journal of Destination Marketing & Management最新文献

Inter-organisational networking, essential for enhancing tourist destinations' performance, is often underutilised, resulting in low-density networks. To develop precise strategies for managing connectivity, it is crucial to examine stakeholders' networking behaviours – how they connect to a destination network and contribute to its structural formations within and beyond their sectors and geographic locations. This study looks at online networking forms that are qualitatively different from interpersonal contacts among organisational members. Specifically, it focuses on hyperlink networking, given its significance for the visibility of organisations and the overall destination and the credibility of tourism websites. Using social network analysis, this research identifies diverse online networking behaviours related to involvement in networking activities, link-placing and link-receiving, connections with similar and dissimilar actors, and community formation of tourism stakeholders across different sectors within a multi-destination region. The network is characterised by assembling behaviour, where many actors are connected to the network by other organisations rather than by their own linking activity. The study confirms organisations’ low involvement in networking and significant imbalances in their activities. It highlights how imbalances arise in the conjuncture of various sectors, each having a distinct role in uneven link allocation. Destination management organisations are key connectors and mediators but struggle to establish high-density within-sector connections. Public domain-related sectors are generally more active in networking than private ones. Intersectoral connections, rather than within-sector connections, are the major source of links for sectors. Stakeholders tend to connect more with actors from the same geographic area.

Covid-19's severe impacts on the tourism sector drove numerous research directions to explore resilience and define important aspects of surviving and adapting to unexpected disruptions, but relatively little exploration of tourism partnership resilience exists, despite the immense socio-economic importance of the tourism industry. This study pioneers exploration of the resilience of public-private partnerships (PPP) in the tourism sector. It endeavours to develop a framework for a resilience-based PPP through the lens of Social Capital Theory and the organizational resilience model. Drawing on an interpretive paradigm and utilizing a qualitative case study approach, the present research conducted an empirical investigation within the Egyptian tourism sector. The suggested framework provides practitioners with a tool for long-term strategy and progress evaluation to develop capacities to withstand disruptions and adapt to changing environments. Further insights into practice and theory are presented.

In today's digital world, it is crucial that Destination Management Organizations (DMOs) understand how tourists process and assimilate the information they receive through social media, whether this is posted online by the destination itself or by other users. When it comes to understanding the effectiveness of DMOs' integrated marketing communication (IMC) strategies, it is important to examine the extent to which the congruence between those online messages posted by the destination and those posted by other users (electronic word-of-mouth) influences the effectiveness of the communication. Similarly, it is also of value to understand the degree to which the use of emojis in social media messages may enhance the effect of congruence on IMC effectiveness. The scientific literature has found that tourists' responses to the information published online by the destination will depend on the type of positioning it adopts on its social media. The novelty of the present study work lies in addressing these issues from a neuroscientific perspective, using eye-tracking technology, to study (i) the user's cognitive effort (based on ocular indicators) when processing social media content and (ii) their affective evaluation of that content. A factorial experiment is conducted on a sample of 58 Facebook users. The results point to the important role played by the level of message congruence in users' information-processing and demonstrate the contextualizing effect exerted by emojis. Additionally, this study highlights the need for further research into the cognitive processing of tourism messages relative to different positioning strategies.

This study systematically conceptualizes and evaluates the dimensionality of ritualized experiences in intangible cultural heritage (ICH) tourism, a nascent and galvanizing product genre that has received scant research attention. It also investigates the interrelationships among ritualized ICH tourism experiences and other key subtle constructs of subjective vitality, self-congruity, and engagement, which are integral to the affective outcomes of cultural tourists yet under-researched in heritage settings. Structural equation modeling (SEM) of data from 357 attendees of a local fair in the heritage-rich Chinese destination of Suzhou confirmed the four-factor dimensionality of ritualized ICH tourism experiences: uniqueness, commitment, ceremoniality, and nonfunctionality. The mediating role played by self-congruity in the positive relationship between ritualized experiences and attendant engagement is also verified. This study adds to the extant research by enriching knowledge on rituality in heritage destination contexts and offering practical references for leveraging the economic and sociocultural values of the destination at large.

The main aim of this paper is to find out whether the occupancy rate of the hotels would increase or decrease with the number of listings in Airbnb in Japan. It employs a panel data gathered from annual Airbnb's listings and hotel occupancy rates, covering all 47 prefectures in Japan and 5 accommodation types for 7 years. The findings indicate that the number of Airbnb listings did not have a statistically significant impact on the overall hotel occupancy rates. Based on the type of accommodations, both Ryokan and Common Lodging House show significant results and are positively influenced by Airbnb listings. The study concludes that Airbnb does not disrupt the hotel industry and suggests easing some of the current restrictions on accommodation sharing in Japan.

Communing with nature and spending quality time in a natural environment as pollution-free as possible is an increasingly popular trend, including in the tourist industry. The restrictions on international travel and the social distancing measures imposed because of the outbreak of the Covid-19 pandemic have led to the appearance and growth of alternative in-country ways of spending one's free time. The purpose of this article is to analyse glamping-type servicesas a way of adapting to the current pandemic by the Romanian tourist sector. The attributes associated with the sustainability of the accommodation units are the most important in the minds of tourists (closeness to nature, peace and relaxation, organic environment, eco-friendly behaviour, ecological practices, ecological activities, social distancing). In Romania's case, the sustainable attributes of these locations and their high degree of safety represented the mobile for choosing them by domestic tourists. The study represents an expansion of models for the evaluation of tourist services by proposing the addition of sustainable attributes. For managerial implications, the article offers some potential development directions for glamping by rethinking the Triple Helix model.

In the aftermath of the COVID-19 pandemic, the dynamics of short-term rental demand, particularly on Airbnb, have seen pivotal shifts. Using Madrid as a case study, this research used strategic sampling to investigate changes in occupancy, housing attributes, and online reputation. Leveraging a sup-likelihood ratio test and a hedonic-type pooled panel-data Logit regression, we identified a marked structural break. Findings revealed a diminished demand-side bargaining power, resulting in increased rental prices and reduced information transparency. These results offered critical insights for tourism industry stakeholders, especially destination managers and Airbnb hosts.

Today's destinations are gradually moving toward linguistic diversity to help tourists obtain a better experience. Accordingly, using diverse languages is developing as a noteworthy destination marketing and management measure. Applying destination personality theory, this research examines the impact of linguistic diversity on destination personality, as well as tourists' attitudes and behavior across five studies. With different populations, Studies 1, 2, and 3 found that linguistic diversity enhances sophisticated destination personality, tourists' attitudes and visit intentions, exploring the role of the number of languages and language disparity in constructing linguistic diversity while ruling out the alternative explanation of other destination personalities. Study 4 and Study 5 revealed the moderating roles of destination type and travel goal. This research contributes to theory and practice in language and destination personality and enriches the growing literature on tourists' attitudes toward destination marketing and management.

This research investigates the leverage of sports franchises by destination marketing organisations for their tourism potential. Leverage in this instance is manifested by the opportunities afforded DMOs to co-opt the often global recognition of professional sports clubs to enhance the profile of a destination for the benefit of the wider stakeholder environment and not simply as a tool to attract additional sports tourists. It adds to the literature in covering a hitherto under scrutinised field of tourism enquiry focusing on the role of internationally acclaimed professional football teams as catalysts for tourism in the cities that host them. In doing so the study links theory to practice and provides policy makers with options for implementing initiatives in collaboration with sports franchises, resulting in benefits across the wider stakeholder environment.

The study, focusing on the cities of Amsterdam and Manchester, identifies elements of best practice and crucially the factors that hinder optimal leverage strategies when it comes to the use of major commercially oriented sports franchises. A compelling case is made for the leverage of these entities in locations where the circumstances permit, with the research proposing a way forward under the guise of a model for sports franchise leverage. The model adds to the literature on tourism leverage and has significant implications for DMOs in providing a practical template characterised by its flexibility and applicability in wider settings. In providing insights into how stakeholder theory, destination marketing, actor network theory and cooperative marketing enjoy an almost symbiotic relationship in the tourism sphere, the study represents a first of its kind and should elicit the interest of policy makers, sports franchises and researchers.

In the new media era, although the short-form video has become an essential tool for destination brand marketing, few empirical studies have concentrated on how to use it to improve destination brand identification and brand loyalty. The conceptual model of short-form video features, consumers and destination brands was constructed based on the stimulus-organism-response framework. A total of 523 valid survey responses were collected, and the mechanism of short-form video feature attributes to destination brand identification and loyalty was empirically examined in this study. It focused on verifying the mediating effect of emotional experience and the moderating effect of destination brand self-congruity. Results indicate that the sensory attractiveness, content vividness, and character interactivity of short-form destination videos are important factors in improving emotional experience, which subsequently promotes consumers’ identification and loyalty toward destination brands. However, this promotion is weakened along with the enhancement of destination brand self-congruity. These findings provided several implications for Destination Marketing Organizations (DMOs) in improving consumers’ destination brand identification and brand loyalty using short-form videos. Meanwhile, this study is helpful for DMOs to understand the importance of satisfying the emotional experience and spreading brand ideas in short-form destination video marketing better from a theoretical perspective.