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What are we talking about when we are talking about the audience? Exploring the concept of audience in science communication research and education. 当我们谈论受众时,我们在谈论什么?探索科学传播研究和教育中的受众概念。
IF 3.5 2区 文学 Q1 COMMUNICATION Pub Date : 2025-05-01 Epub Date: 2024-10-16 DOI: 10.1177/09636625241280349
Ella McCarthy, Will J Grant

The concept of 'audience' is central to research and practice in science communication. When asked by a scientist for help communicating their work, who among us has not responded with the time honoured question 'who is your audience?' Yet what we mean when we talk about audience is not always clear: implied and ambiguous, rather than explicit and precise. This article explores this ambiguity, drawing on a systematic review of 1360 science communication research articles and a survey of 45 science communication educators. We report 10 different conceptualisations, in three groups. Being conceptualisations include 'Demographic', 'Knowledge', 'Values' and 'Embodied'; Doing conceptualisations include 'Interaction' and 'Dynamic'. In Qualifiers, we found 'Diverse', 'Potential', 'Plural' and 'General' conceptualisations. These data allow tracking of how we have conceptualised audience over time, an understanding of the groups systematically under-serviced, and a pathway to a richer discussion of this key concept for our field.

受众 "这一概念是科学传播研究和实践的核心。当一位科学家向我们寻求帮助以传播其研究成果时,我们当中有谁没有回答过这个老生常谈的问题:"谁是你的受众?然而,当我们谈论受众时,我们的意思并不总是很明确:隐含的、模糊的,而不是明确的、精确的。本文通过对 1360 篇科学传播研究文章的系统回顾和对 45 位科学传播教育工作者的调查,探讨了这种模糊性。我们报告了 10 个不同的概念,分为三组。存在概念包括 "人口"、"知识"、"价值观 "和 "体现";行动概念包括 "互动 "和 "动态"。在 "限定词 "中,我们发现了 "多样性"、"潜在性"、"多元性 "和 "一般性 "概念。通过这些数据,我们可以追踪我们是如何将受众概念化的,了解哪些群体一直未得到充分的服务,并为我们对这一领域的关键概念进行更丰富的讨论提供了途径。
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引用次数: 0
From Big Farms to Big Pharma? Problematizing science-related populism. 从大型农场到大型制药公司?将与科学相关的民粹主义问题化。
IF 3.3 2区 文学 Q1 COMMUNICATION Pub Date : 2025-05-01 Epub Date: 2025-02-21 DOI: 10.1177/09636625251316727
Elisa Lello, Niccolò Bertuzzi

Skepticism about health/vaccination policies during Covid-19 was considered a key example of "science-related populism" mainly based on far-right case studies. However, criticism also spread among various left-wing and environmentalist milieus, which represents an understudied phenomenon. Relying on different strands of scientific literature, and on a qualitative research design aimed both to take account of the political heterogeneity within this critical area and to deepen its links with environmentalism, we aim to highlight the limits and normative implications of its interpretation as solely populism, and to contribute to the elaboration of a different interpretive model. Qualitative and frame-bridging analysis highlighted the consolidation of worldviews in clear opposition to hegemonic values, where the criticism of science finds a more appropriate explanation in a denunciation of the intrusiveness of capitalism in science production, as well as in a rejection of "reductionism" and a claim to self-determination that extend from ecological to health issues.

Covid-19期间对卫生/疫苗接种政策的怀疑被认为是主要基于极右翼案例研究的“与科学相关的民粹主义”的一个重要例子。然而,批评也在各种左翼和环保主义者中蔓延,这是一种未被充分研究的现象。依靠不同的科学文献,以及旨在考虑这一关键领域内的政治异质性并深化其与环境主义联系的定性研究设计,我们的目标是强调其解释为纯粹的民粹主义的局限性和规范含义,并为阐述不同的解释模型做出贡献。定性和框架衔接分析强调了明确反对霸权价值观的世界观的巩固,其中对科学的批评在谴责资本主义对科学生产的侵入性,以及拒绝“还原论”和主张从生态到健康问题的自决中找到了更适当的解释。
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引用次数: 0
Editorial. 社论。
IF 3.5 2区 文学 Q1 COMMUNICATION Pub Date : 2025-05-01 Epub Date: 2025-04-29 DOI: 10.1177/09636625251335795
Hans Peter Peters
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引用次数: 0
Advocacy - defending science or destroying it? Interviews with 47 climate scientists about their fundamental concerns. 倡导——捍卫科学还是摧毁科学?采访了47位气候科学家,了解他们最关心的问题。
IF 3.3 2区 文学 Q1 COMMUNICATION Pub Date : 2025-05-01 Epub Date: 2025-02-03 DOI: 10.1177/09636625251314164
Lydia Messling, Yuyao Lu, Christel W van Eck

The discourse on scientists' involvement in climate advocacy has intensified, with a growing number participating in civil disobedience. This trend has sparked criticism within the academic community. We conducted 47 interviews with climate scientists about the fundamental concerns that underpin their arguments. Scientists worry that advocacy may compromise scientific impartiality and invite allegations of biased science and abuse of authority. Despite this, some scientists view informing and warning the public as their duty and as an act of defending science's credibility. Concerns about independence and the role of scientists in society exist at both ends of the debate, underscoring the challenging landscape scientists currently navigate. While this article does not comment on the acceptability of advocacy, we propose that scientists engage in discussions about their duties and delineate the types of values deemed acceptable for incorporation in science communication about climate change.

随着越来越多的人参与公民不服从,关于科学家参与气候倡导的讨论越来越激烈。这一趋势引发了学术界的批评。我们对47位气候科学家进行了采访,探讨了支撑他们观点的基本问题。科学家担心,这种倡导可能会损害科学的公正性,并招致有关科学有偏见和滥用权威的指控。尽管如此,一些科学家认为告知和警告公众是他们的责任,是捍卫科学可信度的一种行为。争论的两端都存在对科学家的独立性和社会角色的担忧,这凸显了科学家目前面临的挑战。虽然本文没有评论倡导的可接受性,但我们建议科学家参与讨论他们的职责,并描述被认为可接受的价值观类型,以纳入有关气候变化的科学传播。
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引用次数: 0
'Poetry under siege by rockets': A case study of the creative and critical coverage by the New York Times of the 1969 Apollo 11 moonwalk. “火箭围攻下的诗歌”:《纽约时报》对1969年阿波罗11号月球行走的创造性和批判性报道的案例研究。
IF 3.3 2区 文学 Q1 COMMUNICATION Pub Date : 2025-05-01 Epub Date: 2025-04-29 DOI: 10.1177/09636625251325113
Ceridwen Dovey

The first edition of the New York Times published after the Apollo 11 astronauts walked on the moon (21 July 1969) is an extraordinary artefact of creative experimentation in reporting on a major scientific event. The Times published poems and artworks critical of the moon landing, and showcased first-person perspectives from public figures who expressed misgivings about space exploration, yet the 50th anniversary commemorations of Apollo 11 (in 2019) overlooked this unusual example of science reporting. This article is a case study and close reading of that Times issue, aiming to bring those alternate responses - long buried in the archives - back into view as instances of resistance to spacefaring. It also serves as an inspirational reminder that the New York Times opened up the form and style of its science reporting in 1969 to include diverse voices and opinions, thus deepening and enriching public understanding of a significant scientific event.

1969年7月21日,阿波罗11号宇航员登月后出版的《纽约时报》创刊号,是报道重大科学事件时创造性实验的非凡产物。《纽约时报》发表了批评登月的诗歌和艺术品,并展示了公众人物对太空探索表示担忧的第一人称视角,但(2019年)阿波罗11号50周年纪念活动忽视了这一不寻常的科学报道例子。这篇文章是对《纽约时报》那期文章的一个案例研究和仔细阅读,旨在将那些长期埋藏在档案中的另类回应作为抵制太空探索的实例重新纳入人们的视野。《纽约时报》在1969年开放了科学报道的形式和风格,包容了不同的声音和观点,从而加深和丰富了公众对重大科学事件的理解。
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引用次数: 0
Science communication, politics and power: Social justice perspectives. 科学传播、政治与权力:社会正义视角。
IF 3.3 2区 文学 Q1 COMMUNICATION Pub Date : 2025-05-01 Epub Date: 2025-04-29 DOI: 10.1177/09636625251330837
Emily Dawson, Simon Lock

Concerns about social justice are long standing across many fields. In this article, we outline key social justice concepts in relation to science communication, before examining the politics of science and science communication in more detail. We argue more focus is needed on how certain forms of politics and power travel through science and science communication in ways that have created, reinforced and/or ameliorated structural inequities. We argue that foregrounding social justice perspectives helps make explicit the power dynamics involved in creating and communicating knowledge. For us, this is a purposeful move that resists the urge to tidy away, 'naturalise' or otherwise hide politics and power. We invite readers to collectively interrogate our existing science communication theories and practices with a view to transforming them to be more just and meaningfully improve people's lives and ecosystems.

对社会公正的担忧长期存在于许多领域。在本文中,我们概述了与科学传播相关的关键社会正义概念,然后更详细地研究科学政治和科学传播。我们认为需要更多地关注某些形式的政治和权力如何通过科学和科学传播以创造、加强和/或改善结构性不平等的方式传播。我们认为,突出社会正义观点有助于明确参与创造和传播知识的权力动态。对我们来说,这是一个有目的的举动,可以抵制清理、“归化”或以其他方式隐藏政治和权力的冲动。我们邀请读者共同质疑我们现有的科学传播理论和实践,以期使它们更加公正和有意义地改善人们的生活和生态系统。
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引用次数: 0
A different image? Images of scientists in Chinese films. 不同的形象?中国电影中的科学家形象
IF 3.3 2区 文学 Q1 COMMUNICATION Pub Date : 2025-04-01 Epub Date: 2024-11-06 DOI: 10.1177/09636625241290070
Hailing Yu, Ao Luo

This study explores how scientists are represented in the films produced in China since the establishment of the People's Republic of China in 1949. In total, 61 films (25 realistic and 36 science fiction) are analyzed according to grounded theory. Results show that the scientist in Chinese films tends to be male, middle-aged, married, sociable, and with tidy hair. He is most likely from the field of physics and tends to conduct experiments in a laboratory. Six prototypes are identified: the patriotic scientist, the stubborn scientist, the elite scientist, the scientist as adventurer, the helpless scientist, and the mad scientist. The patriotic scientist is specific to the Chinese context and predominates in realistic films. In comparison, the science fiction films show more diversity in representing scientists. Finally, we discuss similarities and differences in the cinematic representation of scientists in China and in the West.

本研究探讨了自 1949 年中华人民共和国成立以来,中国电影如何表现科学家。根据基础理论,共分析了 61 部电影(25 部现实题材,36 部科幻题材)。结果显示,中国电影中的科学家多为男性,中年,已婚,善于交际,头发整齐。他很可能来自物理学领域,倾向于在实验室中进行实验。我们确定了六种原型:爱国科学家、顽固科学家、精英科学家、冒险科学家、无助科学家和疯狂科学家。爱国科学家是中国特有的,在现实主义电影中占主导地位。相比之下,科幻电影在表现科学家方面表现出更多的多样性。最后,我们讨论了中西方电影中科学家形象的异同。
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引用次数: 0
Explainable AI and trust: How news media shapes public support for AI-powered autonomous passenger drones. 可解释的人工智能和信任:新闻媒体如何塑造公众对人工智能驱动的自主客运无人机的支持。
IF 3.3 2区 文学 Q1 COMMUNICATION Pub Date : 2025-04-01 Epub Date: 2024-12-09 DOI: 10.1177/09636625241291192
Justin C Cheung, Shirley S Ho

This study delves into the intricate relationships between attention to AI in news media, perceived AI explainability, trust in AI, and public support for autonomous passenger drones. Using structural equation modelling (N = 1,002), we found significant associations between perceived AI explainability and all trust dimensions (i.e., performance, purpose, process). Additionally, we revealed that the public acquired the perception of AI explainability through attention to AI in the news media. Consequently, we found that when the public pondered upon support for autonomous passenger drones, only the trust in performance dimension was relevant. Our findings underscore the importance of ensuring explainability for the public and highlight the pivotal role of news media in shaping public perceptions in emerging AI technologies. Theoretical and practical implications are discussed.

本研究探讨了新闻媒体对人工智能的关注、感知到的人工智能可解释性、对人工智能的信任以及公众对自主客运无人机的支持之间的复杂关系。使用结构方程模型(N = 1,002),我们发现感知人工智能的可解释性与所有信任维度(即绩效、目的、过程)之间存在显著关联。此外,我们发现公众通过新闻媒体对人工智能的关注获得了对人工智能可解释性的认知。因此,我们发现,当公众考虑是否支持自主客运无人机时,只有对性能维度的信任是相关的。我们的研究结果强调了确保公众可解释性的重要性,并强调了新闻媒体在塑造公众对新兴人工智能技术的看法方面的关键作用。讨论了理论和实践意义。
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引用次数: 0
Communicating biodiversity research on YouTube: An experimental comparison of scientists and third-party presenters. 在YouTube上传播生物多样性研究:科学家和第三方主持人的实验比较。
IF 3.3 2区 文学 Q1 COMMUNICATION Pub Date : 2025-04-01 Epub Date: 2025-01-15 DOI: 10.1177/09636625241300646
Selina A Ruzi, Adrian A Smith, Nicole M Lee

Online videos are a popular medium for science communication. These videos can be presented from many perspectives, including scientists sharing their own work or a third-party presenting research findings. A mixed between- and within-subjects experiment (n = 620) was conducted in the United States to assess the impact of narrative perspective on the communication objectives of increasing knowledge, changing perceptions, and influencing behavior related to bee diversity. Results indicate that watching a video presented by a scientist was associated with higher levels of perceived competence and a higher likelihood to mention a person or persons when recalling the video. However, we did not find significant effects of narrative perspective on knowledge gain and behavioral intentions to help support bee diversity.

网络视频是一种流行的科学传播媒介。这些视频可以从许多角度呈现,包括科学家分享他们自己的工作或第三方展示研究成果。在美国进行了一项受试者之间和受试者内部的混合实验(n = 620),以评估叙事视角对增加知识、改变观念和影响与蜜蜂多样性相关的行为的传播目标的影响。结果表明,观看由科学家展示的视频与更高水平的感知能力有关,并且在回忆视频时更有可能提到一个人或几个人。然而,我们没有发现叙事视角对知识获取和行为意图的显著影响,以帮助支持蜜蜂多样性。
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引用次数: 0
The plurivocal university: Typologizing the diverse voices of a research university on social media. 多元大学:将一所研究型大学在社交媒体上的不同声音类型化。
IF 3.3 2区 文学 Q1 COMMUNICATION Pub Date : 2025-04-01 Epub Date: 2024-08-23 DOI: 10.1177/09636625241268700
Sophia Charlotte Volk, Daniel Vogler, Silke Fürst, Mike S Schäfer

Science communication has diversified in the wake of the digital transformation of communication and media ecosystems. Social media enable universities, but also academics and institutions affiliated with them, to expand their communication. This leads to increasing plurivocality of universities, yet the many different voices remain largely unexplored. This study develops a typology to conceptually distinguish eight voices by their representational role, hierarchical embeddedness, type, and affiliation. Based on a quantitative content and social network analysis of more than 600 Twitter accounts linked to a research university, it identifies six types of voices empirically. The study compares interactions among these voices, showing differences between central and decentral, as well as institutional and individual voices, and highlighting closer exchanges between voices within the same disciplinary communities. It also examines topics and tonality, revealing that decentral institutional voices engage most in science-related topics, and that only current and former students express critical views.

随着传播和媒体生态系统的数字化转型,科学传播也变得多样化。社交媒体不仅使大学,而且使学术界及其附属机构得以扩大交流。这导致大学的多元性日益增强,但许多不同的声音在很大程度上仍未得到探索。本研究建立了一种类型学,从概念上将八种声音按其代表角色、等级嵌入性、类型和隶属关系加以区分。基于对与一所研究型大学相关联的 600 多个 Twitter 账户进行的定量内容和社交网络分析,本研究以经验为基础确定了六种类型的声音。研究比较了这些声音之间的互动,显示了中心声音和非中心声音、机构声音和个人声音之间的差异,并强调了同一学科社区内不同声音之间更密切的交流。研究还对话题和调性进行了分析,发现非中心机构的声音大多涉及与科学相关的话题,只有在校生和往届生才会发表批评性意见。
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引用次数: 0
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Public Understanding of Science
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