Chinese Free Trade Zones (FTZs) serve as critical platforms for achieving high-level economic openness. The development of their regional image is essential for the sustainable socio-economic growth within these zones. This paper adopts the social constructivism as its theoretical perspective and establishes a comprehensive analytical framework of “self-construction”, “other-construction”, and “comprehension-construction”. It innovatively combines narrative text analysis with news big data to systematically reveal the power operation logic of discourse on the regional image. The research focuses on the Tianjin Free Trade Pilot Zone (TPFTZ), examines the influence of news big data on the regional image of the TPFTZ and evaluates the current regional image with its underlying causes. The findings reveal that news reports have shaped a regional image characterized by positive domestic coverage and negative international public opinion. Specifically, the volume of self-construction-oriented news reports is approximately 30 times higher than that of other-construction-oriented reports, reflecting a policy-driven characteristic. Other-construction-oriented news primarily highlights the economic and environmental impacts of emergencies, demonstrating an event-driven focus. In the comprehension-construction perspective, cooperation events constitute the main type of international events, potentially having a more significant positive impact on African countries, while conflict events tend to have a greater negative impact on the Americas and Africa. Overall, negative public opinion prevails, indicating a retrospective focus on specific events during a certain period. This study holds practical value for enhancing the regional image of the TPFTZ and other national-level policy zones, providing valuable insights for their sustainable development.
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