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International Journal of Hospitality Management最新文献

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Dual reference-point synergy model: Brand biography and message framing effect on willingness to pay a premium for green hotels 双参考点协同模型:品牌传记和信息框架对绿色酒店付费意愿的影响
IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2026-01-03 DOI: 10.1016/j.ijhm.2025.104552
Jin Xue, Wei Han, Shan Zhang
Message framing is a central strategy in green hotel marketing, yet the role of hotel brand biography in shaping framing effects remains underexplored. Drawing on the reference dependence principle of Prospect Theory, this study develops the Dual Reference-Point Synergy Model (DRPSM), positioning brand biography as an institutional reference point and consumer appeal as an individual reference point to elucidate their interactive effects. Across three scenario-based experiments, gain-framed messages paired with Top dog brand biographies and loss-framed messages paired with Underdog brand biographies significantly increased consumers’ willingness to pay a premium for green hotels. This effect was mediated by emotional arousal and was particularly pronounced among rationally-oriented consumers. Theoretically, the study extends the boundary conditions of reference dependence by highlighting the synergy between institutional and individual reference points. Practically, it offers actionable guidance for green hotels to align message framing with brand narratives and tailor marketing strategies to consumer appeals.
信息框架是绿色酒店营销的核心策略,但酒店品牌传记在塑造框架效应中的作用尚未得到充分探讨。本研究以展望理论的参照依赖原则为基础,建立双参照点协同模型(Dual reference - point Synergy Model, DRPSM),将品牌生平定位为制度参照点,将消费者诉求定位为个体参照点,以阐明两者的互动效应。在三个基于场景的实验中,收益框架信息与顶级品牌传记相结合,损失框架信息与低端品牌传记相结合,显著提高了消费者为绿色酒店支付溢价的意愿。这种效应是由情绪唤起介导的,在理性导向的消费者中尤为明显。从理论上讲,该研究通过强调制度和个人参考点之间的协同作用,扩展了参考依赖的边界条件。实际上,它为绿色酒店提供了可操作的指导,使信息框架与品牌叙事保持一致,并根据消费者的需求定制营销策略。
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引用次数: 0
The role of digital transformation in shaping the decentralization of decision-making rights within hospitality and tourism group firms 数字化转型在塑造酒店和旅游集团公司内部决策权下放方面的作用
IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2026-01-03 DOI: 10.1016/j.ijhm.2025.104550
Bing Hu , Tianyu Zheng , Songshan (Sam) Huang , Ke Zhang
Digital technology can improve communication between parent and subsidiary enterprises in group firms, potentially decentralizing decision-making. However, this relationship remains underexplored. This study draws on the transaction cost and agency theories to investigate the impact of digital transformation on the decentralization of decision-making rights within hospitality and tourism group firms. Using data from China’s A-share listed hospitality and tourism group firms spanning 2009–2022, the analysis reveals that digital transformation significantly promotes the decentralization of decision-making rights to subsidiaries. This effect is particularly pronounced in firms with higher levels of economic policy uncertainty, greater geographic distance between headquarters and subsidiaries, and a significant number of subsidiaries operating outside their home region. The findings contribute to the literature on the determinants of decision-making rights distribution and the organizational implications of digital transformation, offering practical insights for hospitality and tourism group firms that are optimizing decision-making structures through technological advancements.
数字技术可以改善集团公司母公司和子公司之间的沟通,潜在地分散决策。然而,这种关系仍未得到充分探索。本研究利用交易成本和代理理论,探讨了数字化转型对酒店和旅游集团企业决策权下放的影响。利用2009-2022年中国a股上市酒店和旅游集团公司的数据,分析发现,数字化转型显著促进了决策权向子公司的下放。这种影响在经济政策不确定性较高、总部和子公司之间地理距离较远以及大量子公司在其母国以外经营的公司中尤为明显。研究结果有助于撰写关于决策权分配决定因素和数字化转型对组织影响的文献,为通过技术进步优化决策结构的酒店和旅游集团公司提供实用见解。
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引用次数: 0
Does asset-light strategy compromise information transparency in hotels? 轻资产战略会损害酒店的信息透明度吗?
IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2026-01-02 DOI: 10.1016/j.ijhm.2025.104549
Hainan Sheng, Juan Luis Nicolau
This study examines the impact of asset-light strategies on informed trading in the hotel industry, focusing on how intangible assets influence information asymmetry in financial markets. The empirical application uses a sample of 36,667 observations from U.S. hotel firms and analyzes whether the reliance on intangible resources increases the likelihood of informed trading in options markets. Findings suggest that asset-light models, characterized by reduced ownership of physical assets, increase information asymmetry because of the difficulty of valuing intangible assets, leading to greater opportunities for informed trading, particularly by sophisticated investors. The study contributes to the literature on resource-based view, signaling theory, and information asymmetry by emphasizing the transparency challenges hotels face in conveying the value of intangible assets. From these results, managers should adopt innovative signaling strategies to mitigate risks associated with information asymmetry and optimize their asset-light approach.
本研究考察了轻资产策略对酒店业知情交易的影响,重点关注无形资产如何影响金融市场的信息不对称。实证应用使用了来自美国酒店公司的36,667个观察样本,并分析了对无形资源的依赖是否增加了期权市场中知情交易的可能性。研究结果表明,以实物资产所有权减少为特征的轻资产模型增加了信息不对称,因为无形资产难以估值,从而为知情交易提供了更大的机会,特别是对于老练的投资者。本研究通过强调酒店在传达无形资产价值时所面临的透明度挑战,对资源基础观点、信号理论和信息不对称的文献做出了贡献。根据这些结果,管理者应该采用创新的信号策略来降低与信息不对称相关的风险,并优化他们的轻资产方法。
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引用次数: 0
IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2026-01-01
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引用次数: 0
IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2026-01-01
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引用次数: 0
IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2026-01-01
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引用次数: 0
IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2026-01-01
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引用次数: 0
IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2026-01-01
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引用次数: 0
IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2026-01-01
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引用次数: 0
IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2026-01-01
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引用次数: 0
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International Journal of Hospitality Management
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