Tourism Management最新文献_第10页

Building consensus: The evolutionary process and mechanism of persuasion by community leaders in rural tourism conflicts 构建共识：乡村旅游冲突中社区领导说服的演化过程与机制

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-09-08 DOI: 10.1016/j.tourman.2025.105296

Xiaolong Ma , Litian Zhang , Haiyan Wang , Weifeng Su

Persuasion by community leaders entrusted by the government is a crucial method for building consensus among residents in rural tourism conflicts. However, previous research has not fully addressed the persuading role of community leaders. This study used Longtan Village in China as a case study, employed Aristotle's rhetoric theory as an analytical framework to explore the evolutionary process and mechanism of community leaders' persuasion over time. The findings revealed that community leaders' persuasion manifested in three types during different phases: perfunctory persuasion, guided persuasion, and pressured persuasion. Escalating policy implementation pressure under bureaucratic systems was the fundamental cause of the evolution of community leaders' persuasion. This research primarily uncovers the persuasive role of community leaders in building consensus among residents in rural tourism conflicts. Moreover, it expands the understanding of persuasion from a longitudinal perspective. It also offers insights into community governance in destinations to achieve sustainable development.

在乡村旅游冲突中，由政府委托的社区领导进行劝导是促成居民共识的重要手段。然而，以前的研究并没有完全解决社区领导人的说服作用。本研究以中国龙滩村为个案，以亚里士多德修辞学理论为分析框架，探讨社区领袖说服行为的演化过程和机制。研究发现，社区领导人的说服行为在不同阶段表现为三种类型：敷衍说服、引导说服和压力说服。官僚体制下政策执行压力的上升是社区领导人说服演变的根本原因。本研究主要揭示了在乡村旅游冲突中，社区领导在居民之间建立共识的说服作用。此外，它从纵向的角度扩展了对说服的理解。它还为目的地的社区治理提供了见解，以实现可持续发展。

{"title":"Building consensus: The evolutionary process and mechanism of persuasion by community leaders in rural tourism conflicts","authors":"Xiaolong Ma , Litian Zhang , Haiyan Wang , Weifeng Su","doi":"10.1016/j.tourman.2025.105296","DOIUrl":"10.1016/j.tourman.2025.105296","url":null,"abstract":"<div><div>Persuasion by community leaders entrusted by the government is a crucial method for building consensus among residents in rural tourism conflicts. However, previous research has not fully addressed the persuading role of community leaders. This study used Longtan Village in China as a case study, employed Aristotle's rhetoric theory as an analytical framework to explore the evolutionary process and mechanism of community leaders' persuasion over time. The findings revealed that community leaders' persuasion manifested in three types during different phases: perfunctory persuasion, guided persuasion, and pressured persuasion. Escalating policy implementation pressure under bureaucratic systems was the fundamental cause of the evolution of community leaders' persuasion. This research primarily uncovers the persuasive role of community leaders in building consensus among residents in rural tourism conflicts. Moreover, it expands the understanding of persuasion from a longitudinal perspective. It also offers insights into community governance in destinations to achieve sustainable development.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105296"},"PeriodicalIF":12.4,"publicationDate":"2025-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145010863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining the effects of presence and authenticity on Visitor's well-being in CAVE VR museum: A mixed methods study 考察洞穴虚拟现实博物馆中存在感和真实性对游客幸福感的影响：一项混合方法研究

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-09-08 DOI: 10.1016/j.tourman.2025.105291

Xinyu Jiang , Xiaojun Fan

Although visitors' authentic experience is vital for the development of immersive museums, few studies explored its concept, antecedents, and consequences in the VR museum context. Especially, previous studies have contradictory findings on the causal relationship between presence and authenticity, and little attention focused on its impact on visitors' high-level positive psychological states, like well-being. Based on this, we conducted a mixed-method research design. Through a pilot interview study (N = 45), we first elucidated the significance of authenticity in CAVE VR museum visits. Then, we clarified the theoretical framework between presence, authenticity, and well-being through ground theory analysis based on three-round interview data (N = 20), and using a field questionnaire survey (N = 317) to verify: presence is the antecedent of authenticity, specifically, physical and social presences trigger object-based and existential authenticity, and ultimately promotes visitor's well-being. Our study enriches the theories related to presence and authenticity, provides suggestions for the development of immersive museums.

虽然游客的真实体验对于沉浸式博物馆的发展至关重要，但很少有研究在VR博物馆背景下探讨其概念、前因和后果。特别是，以往的研究在存在与真实性的因果关系上发现矛盾，很少关注其对游客高层次积极心理状态（如幸福感）的影响。基于此，我们进行了混合方法的研究设计。通过一项试点访谈研究（N = 45），我们首次阐明了真实性在CAVE VR博物馆参观中的意义。然后，基于3轮访谈数据（N = 20），通过实地理论分析，明确了在场、真实性和幸福感之间的理论框架，并采用现场问卷调查（N = 317）验证：在场是真实性的前提，具体而言，物理在场和社会在场触发了客体真实性和存在性真实性，最终促进了访问者的幸福感。本研究丰富了在场与真实性的相关理论，为沉浸式博物馆的发展提供了建议。

{"title":"Examining the effects of presence and authenticity on Visitor's well-being in CAVE VR museum: A mixed methods study","authors":"Xinyu Jiang , Xiaojun Fan","doi":"10.1016/j.tourman.2025.105291","DOIUrl":"10.1016/j.tourman.2025.105291","url":null,"abstract":"<div><div>Although visitors' authentic experience is vital for the development of immersive museums, few studies explored its concept, antecedents, and consequences in the VR museum context. Especially, previous studies have contradictory findings on the causal relationship between presence and authenticity, and little attention focused on its impact on visitors' high-level positive psychological states, like well-being. Based on this, we conducted a mixed-method research design. Through a pilot interview study (N = 45), we first elucidated the significance of authenticity in CAVE VR museum visits. Then, we clarified the theoretical framework between presence, authenticity, and well-being through ground theory analysis based on three-round interview data (N = 20), and using a field questionnaire survey (N = 317) to verify: presence is the antecedent of authenticity, specifically, physical and social presences trigger object-based and existential authenticity, and ultimately promotes visitor's well-being. Our study enriches the theories related to presence and authenticity, provides suggestions for the development of immersive museums.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105291"},"PeriodicalIF":12.4,"publicationDate":"2025-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145010864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The asymmetric matching effect between destination gender and influencer gender: The role of virtual and real influencer endorsements 目的地性别与网红性别的不对称匹配效应：虚拟与真实网红代言的作用

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-09-05 DOI: 10.1016/j.tourman.2025.105288

Yuting Tao , Derong Lin , Honggen Xiao , Ying Hou

When destinations are anthropomorphized, they often exhibit distinct gendered characteristics. However, whether a mismatch between a destination's gender traits and its endorser's gender disrupts tourists' cognitive expectations remains to be further explored. Particularly, with the rise of virtual influencers in tourism marketing, whether their gender plays a similar role in destination endorsements as human influencers remains uncertain. Based on nine empirical studies (N = 3000) with samples collected from China and the United States, this study reveals an asymmetrical gender stereotype effect: for feminine destinations, a female influencer enhances the destination image, while for masculine destinations, the influencer's gender has no significant effect. This asymmetrical matching effect remains unchanged regardless of the endorser is human or virtual. Perceived congruency serves as the explanatory mechanism, with traditional gender beliefs acting as a moderator. This study extends the theoretical framework of gendered brand marketing and offers practical insights for destination managers in influencer marketing.

当目的地被拟人化时，它们往往表现出明显的性别特征。然而，目的地的性别特征和其代言人的性别之间的不匹配是否会扰乱游客的认知期望，仍有待进一步探讨。特别是，随着旅游营销中虚拟影响者的兴起，他们的性别是否在目的地认可中扮演着与人类影响者相似的角色仍不确定。基于来自中国和美国的9项实证研究（N = 3000），本研究揭示了一种不对称的性别刻板印象效应：对于女性化的目的地，女性网红提升了目的地形象，而对于男性化的目的地，网红的性别没有显著影响。这种不对称的匹配效果是不变的，无论背书人是人还是虚拟的。知觉一致性为解释机制，传统性别信念为调节机制。本研究扩展了性别化品牌营销的理论框架，并为目的地管理者在网红营销中提供了实践见解。

{"title":"The asymmetric matching effect between destination gender and influencer gender: The role of virtual and real influencer endorsements","authors":"Yuting Tao , Derong Lin , Honggen Xiao , Ying Hou","doi":"10.1016/j.tourman.2025.105288","DOIUrl":"10.1016/j.tourman.2025.105288","url":null,"abstract":"<div><div>When destinations are anthropomorphized, they often exhibit distinct gendered characteristics. However, whether a mismatch between a destination's gender traits and its endorser's gender disrupts tourists' cognitive expectations remains to be further explored. Particularly, with the rise of virtual influencers in tourism marketing, whether their gender plays a similar role in destination endorsements as human influencers remains uncertain. Based on nine empirical studies (N = 3000) with samples collected from China and the United States, this study reveals an asymmetrical gender stereotype effect: for feminine destinations, a female influencer enhances the destination image, while for masculine destinations, the influencer's gender has no significant effect. This asymmetrical matching effect remains unchanged regardless of the endorser is human or virtual. Perceived congruency serves as the explanatory mechanism, with traditional gender beliefs acting as a moderator. This study extends the theoretical framework of gendered brand marketing and offers practical insights for destination managers in influencer marketing.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105288"},"PeriodicalIF":12.4,"publicationDate":"2025-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144997122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Calculating tourist sentiment ambivalence through aspect-level sentiment analysis: Infusing tourism domain knowledge into a pre-trained language model 通过层面情感分析计算游客情感矛盾：将旅游领域知识注入预训练语言模型

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-09-05 DOI: 10.1016/j.tourman.2025.105294

Tong Yang , Cathy H.C. Hsu

Effectively capturing sentiment ambivalence—where individuals simultaneously experience both positive and negative sentiments—enables a more nuanced understanding of tourist sentiments for both academic and industry. Prior studies have measured ambivalence using self-reported overall sentiments data, which may suffer from bias and ambiguity. Building on schema theory, we proposed assessing tourists' sentiment ambivalence based on their aspect-level sentiment toward tourism objects. Tourism domain knowledge was incorporated into the Bidirectional Encoder Representations from Transformers (BERT) model to develop the TK-BERT. Online reviews of a Hong Kong attraction from multiple online platforms were used as a case study. TK-BERT demonstrated higher accuracy compared to the original BERT and other state-of-the-art models. This study advanced the understanding of sentiment ambivalence by operationalizing the concept and identifying the roles of different aspects in its formation. Methodologically, this paper provided a valuable tool for ambivalence calculation and aspect-level sentiment categorization.

有效地捕捉情感矛盾——个人同时经历积极和消极的情绪——可以更细致地理解学术界和工业界的游客情绪。先前的研究使用自我报告的整体情绪数据来测量矛盾心理，这些数据可能存在偏差和模糊性。在图式理论的基础上，提出了基于游客对旅游客体的面向层面情感来评价游客的情感矛盾心理。旅游领域的知识被纳入双向编码器表示从变形金刚（BERT）模型开发TK-BERT。本研究以多个网上平台对香港旅游景点的网上评论作为个案研究。与最初的BERT和其他最先进的模型相比，TK-BERT显示出更高的精度。本研究通过对情绪矛盾心理概念的操作化和不同方面在其形成过程中的作用的识别，促进了对情绪矛盾心理的理解。在方法上，本文为矛盾心理计算和方面层面的情感分类提供了一个有价值的工具。

{"title":"Calculating tourist sentiment ambivalence through aspect-level sentiment analysis: Infusing tourism domain knowledge into a pre-trained language model","authors":"Tong Yang , Cathy H.C. Hsu","doi":"10.1016/j.tourman.2025.105294","DOIUrl":"10.1016/j.tourman.2025.105294","url":null,"abstract":"<div><div>Effectively capturing sentiment ambivalence—where individuals simultaneously experience both positive and negative sentiments—enables a more nuanced understanding of tourist sentiments for both academic and industry. Prior studies have measured ambivalence using self-reported overall sentiments data, which may suffer from bias and ambiguity. Building on schema theory, we proposed assessing tourists' sentiment ambivalence based on their aspect-level sentiment toward tourism objects. Tourism domain knowledge was incorporated into the Bidirectional Encoder Representations from Transformers (BERT) model to develop the TK-BERT. Online reviews of a Hong Kong attraction from multiple online platforms were used as a case study. TK-BERT demonstrated higher accuracy compared to the original BERT and other state-of-the-art models. This study advanced the understanding of sentiment ambivalence by operationalizing the concept and identifying the roles of different aspects in its formation. Methodologically, this paper provided a valuable tool for ambivalence calculation and aspect-level sentiment categorization.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105294"},"PeriodicalIF":12.4,"publicationDate":"2025-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145004632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

To travel or not? Developing the distinct construct of travel avoidance 旅行还是不旅行？发展独特的旅行回避结构

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-09-04 DOI: 10.1016/j.tourman.2025.105295

Erik Braun , Szilvia Gyimóthy , Sebastian Zenker

In cascading global crises, many individuals are abstaining from travel on purpose. This paper theorizes travel avoidance as a rising behavioral phenomenon and demonstrates its distinctiveness from the lack of intention to travel. We revisit previous studies to streamline the conceptualization of travel avoidance and establish that it can be driven by various external factors perceived as potential harm or threat. Furthermore, we develop a Travel Avoidance measurement in two formats: Short-term Travel Avoidance (STA) and General Travel Avoidance (GTA) tested in one empirical context (a health crisis). Across three large online studies, we first derived travel avoidance (UK; N = 1101); then confirmed that it influences (while being distinct from) the intention to travel using a different sample (Austria; N = 1106). Finally, assessing this construct in a third country-setting (France, N = 1083) capturing self-reported real-life behavior. The construct and validated scales are transferable and efficient to capture travel avoidance in other contexts.

在接连不断的全球危机中，许多人都有意不去旅行。本文将旅行回避作为一种新兴的行为现象进行了理论分析，并论证了其与缺乏旅行意愿的区别。我们回顾了以前的研究，以简化旅行回避的概念，并确定它可以由被视为潜在危害或威胁的各种外部因素驱动。此外，我们开发了两种格式的旅行避免测量：短期旅行避免（STA）和一般旅行避免（GTA）在一个经验背景下（健康危机）进行了测试。在三个大型在线研究中，我们首先得出了旅行回避（英国，N = 1101）；然后使用不同的样本（奥地利；N = 1106）确认它会影响（尽管与之不同）旅行的意愿。最后，在第三个国家（法国，N = 1083）中评估这一结构，捕捉自我报告的现实生活行为。构建和验证的量表具有可移植性和有效性，可用于捕获其他情境下的旅行回避。

引用次数: 0

Tourism value co-creation: the more we contribute – the more we value 旅游价值共创：贡献越多，价值越高

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-09-02 DOI: 10.1016/j.tourman.2025.105292

James A. Busser , Lenna V. Shulga

The traditional understanding of value involves assessing gains or determining whether benefits outweigh costs. Conventional wisdom and most research in tourism and hospitality suggest that people want to spend as little as possible on services and receive maximum benefits to perceive something as valuable. Based on service-dominant logic, theory of value, and praxical value conceptualization, we propose and demonstrate that, contrary to the conventional wisdom, when multiple actors co-create value, “the more they contribute, the more they value.” The findings suggest that through value co-creation (VCC) processes in tourism and hospitality, when individuals invest their resources, knowledge, time, and effort, and collaborate with others, the more they contribute, the more they value the outcomes. In three experiments that simulate VCC in tourism and hospitality, co-creating experiences, and co-innovation in a resort setting, using multivariate analysis of variance (MANOVA), results revealed that resource contribution increases one's value perceptions. Resource contribution in tourism VCC has a positive effect on one's perceptions of value, including co-created value, and on their subjective wellbeing, both for customers and hospitality employees. Furthermore, gender differences played a role in assessing resource contribution in VCC.

对价值的传统理解包括评估收益或确定收益是否大于成本。传统观点和旅游业和酒店业的大多数研究表明，人们希望在服务上花费尽可能少的钱，并获得最大的利益，以感知有价值的东西。基于服务主导逻辑、价值理论和实践价值概念，我们提出并论证了与传统观念相反，当多个参与者共同创造价值时，“他们贡献的越多，他们的价值就越大”。研究结果表明，通过旅游业和酒店业的价值共同创造（VCC）过程，当个人投入他们的资源、知识、时间和精力，并与他人合作时，他们贡献的越多，他们就越重视结果。在三个实验中，利用多元方差分析（MANOVA）模拟了旅游和酒店中的VCC、共同创造体验和度假环境中的共同创新，结果表明资源贡献增加了一个人的价值感知。旅游业VCC中的资源贡献对顾客和酒店员工的价值感知（包括共同创造的价值）和主观幸福感都有积极影响。此外，性别差异在评估VCC的资源贡献方面发挥了作用。

{"title":"Tourism value co-creation: the more we contribute – the more we value","authors":"James A. Busser , Lenna V. Shulga","doi":"10.1016/j.tourman.2025.105292","DOIUrl":"10.1016/j.tourman.2025.105292","url":null,"abstract":"<div><div>The traditional understanding of value involves assessing gains or determining whether benefits outweigh costs. Conventional wisdom and most research in tourism and hospitality suggest that people want to spend as little as possible on services and receive maximum benefits to perceive something as valuable. Based on service-dominant logic, theory of value, and praxical value conceptualization, we propose and demonstrate that, contrary to the conventional wisdom, when multiple actors co-create value, “the more they contribute, the more they value.” The findings suggest that through value co-creation (VCC) processes in tourism and hospitality, when individuals invest their resources, knowledge, time, and effort, and collaborate with others, the more they contribute, the more they value the outcomes. In three experiments that simulate VCC in tourism and hospitality, co-creating experiences, and co-innovation in a resort setting, using multivariate analysis of variance (MANOVA), results revealed that resource contribution increases one's value perceptions. Resource contribution in tourism VCC has a positive effect on one's perceptions of value, including co-created value, and on their subjective wellbeing, both for customers and hospitality employees. Furthermore, gender differences played a role in assessing resource contribution in VCC.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105292"},"PeriodicalIF":12.4,"publicationDate":"2025-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144926349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Moderate rating bias in interpersonal recommendations 人际推荐中的中度评价偏差

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-09-02 DOI: 10.1016/j.tourman.2025.105290

Nahid Ibrahim , Sarah Wei , Neel Ocean

Tourists often convey ratings in interpersonal recommendations to close others. However, extant research offers limited insight into whether such recommendations are received as intended. This research uncovers a “Moderate Rating Bias,” where tourists systematically overestimate close others’ likelihood of accepting their moderately rated recommendations (e.g., 3 out of 5). We show that this bias stems from asymmetric evaluations of such recommendations: recommenders focus on shared preferences, interpreting moderate ratings through a social lens, while recipients emphasize their unique preferences, viewing them more objectively. This bias diminishes when ratings clearly indicate positive (e.g., 5 out of 5) or negative (e.g., 1 out of 5) experiential quality or when moderate ratings reflect divergent performance across experiential dimensions (e.g., “excellent food, poor service”). We present evidence from five experiments (four preregistered and one with an incentive-compatible design) to support our theorizing. These findings provide novel insights into how tourists interpret peer recommendations and offer guidance for managing tourism experiences.

游客经常在人际推荐中传达评分，以接近他人。然而，现有的研究对这些建议是否得到预期的接受提供了有限的见解。这项研究揭示了一种“中等评级偏见”，即游客系统性地高估了其他人接受他们中等评级推荐的可能性（例如，5分中的3分）。我们的研究表明，这种偏见源于对此类推荐的不对称评估：推荐者专注于共同偏好，通过社会视角解释中等评级，而接受者则强调自己的独特偏好，更客观地看待它们。当评级明确表明积极（例如，5分满分）或消极（例如，1分满分5分）的体验质量，或者当中等评级反映了不同体验维度的不同表现（例如，“优质食物，糟糕服务”）时，这种偏见就会减弱。我们提出了来自五个实验的证据（四个预先注册的和一个具有激励兼容设计的）来支持我们的理论。这些发现为游客如何解释同行推荐提供了新的见解，并为管理旅游体验提供了指导。

{"title":"Moderate rating bias in interpersonal recommendations","authors":"Nahid Ibrahim , Sarah Wei , Neel Ocean","doi":"10.1016/j.tourman.2025.105290","DOIUrl":"10.1016/j.tourman.2025.105290","url":null,"abstract":"<div><div>Tourists often convey ratings in interpersonal recommendations to close others. However, extant research offers limited insight into whether such recommendations are received as intended. This research uncovers a “Moderate Rating Bias,” where tourists systematically overestimate close others’ likelihood of accepting their moderately rated recommendations (e.g., 3 out of 5). We show that this bias stems from asymmetric evaluations of such recommendations: recommenders focus on shared preferences, interpreting moderate ratings through a social lens, while recipients emphasize their unique preferences, viewing them more objectively. This bias diminishes when ratings clearly indicate positive (e.g., 5 out of 5) or negative (e.g., 1 out of 5) experiential quality or when moderate ratings reflect divergent performance across experiential dimensions (e.g., “excellent food, poor service”). We present evidence from five experiments (four preregistered and one with an incentive-compatible design) to support our theorizing. These findings provide novel insights into how tourists interpret peer recommendations and offer guidance for managing tourism experiences.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105290"},"PeriodicalIF":12.4,"publicationDate":"2025-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144926348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The voice-pitch-induced identifiable victim effect in hotels' pro-environmental communications 酒店亲环境传播中声调诱发的可识别受害者效应

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-08-31 DOI: 10.1016/j.tourman.2025.105293

Fiona Chi , Wai Ching Wilson Au , Nelson Kee Fu Tsang , Heesup Han

Hotels are increasingly implementing pro-environmental policies to reduce the industry's harmful impact on the environment. However, effective communication of such policies is crucial to generate support and preserve guest satisfaction. Grounded in sound symbolism, this study examines how the pitch of a video voiceover influences the identifiable victim effect, ultimately shaping tourists' support for pro-environmental practices in hotels. Two experimental studies consistently demonstrate that a higher-pitch (vs. lower-pitch) voice leads participants to perceive the speaker as younger while simultaneously heightening their sense of victimization by environmental degradation. This voice-induced perception serves as a salient verbal cue that activates the identifiable victim effect through moral emotions. These findings extend our understanding of how voice pitch modulates both biological (age) and psychological (victimization) perceptions in video-based environmental communication. Practically, this study puts forward a way that tourism businesses can immediately and easily enhance the effectiveness of their pro-environmental messaging by adjusting the voice pitch.

酒店越来越多地实施环保政策，以减少该行业对环境的有害影响。然而，这些政策的有效沟通对于获得支持和保持客人满意度至关重要。基于声音象征主义，本研究考察了视频画外音的音调如何影响可识别受害者效应，最终塑造游客对酒店环保实践的支持。两项实验研究一致表明，较高的音调（相对于较低的音调）会让参与者认为说话者更年轻，同时也会增强他们对环境退化的受害感。这种声音诱导的感知作为一种显著的语言线索，通过道德情感激活可识别受害者效应。这些发现扩展了我们对音高如何在基于视频的环境交流中调节生物（年龄）和心理（受害）感知的理解。在实践中，本研究提出了一种旅游企业可以通过调整语音音高来快速方便地提高其环保信息有效性的方法。

{"title":"The voice-pitch-induced identifiable victim effect in hotels' pro-environmental communications","authors":"Fiona Chi , Wai Ching Wilson Au , Nelson Kee Fu Tsang , Heesup Han","doi":"10.1016/j.tourman.2025.105293","DOIUrl":"10.1016/j.tourman.2025.105293","url":null,"abstract":"<div><div>Hotels are increasingly implementing pro-environmental policies to reduce the industry's harmful impact on the environment. However, effective communication of such policies is crucial to generate support and preserve guest satisfaction. Grounded in sound symbolism, this study examines how the pitch of a video voiceover influences the identifiable victim effect, ultimately shaping tourists' support for pro-environmental practices in hotels. Two experimental studies consistently demonstrate that a higher-pitch (vs. lower-pitch) voice leads participants to perceive the speaker as younger while simultaneously heightening their sense of victimization by environmental degradation. This voice-induced perception serves as a salient verbal cue that activates the identifiable victim effect through moral emotions. These findings extend our understanding of how voice pitch modulates both biological (age) and psychological (victimization) perceptions in video-based environmental communication. Practically, this study puts forward a way that tourism businesses can immediately and easily enhance the effectiveness of their pro-environmental messaging by adjusting the voice pitch.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105293"},"PeriodicalIF":12.4,"publicationDate":"2025-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144920087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Deciphering the myths of engagement with destination short video: the perspective of modality 解读目的地短视频的迷思：情态的视角

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-08-30 DOI: 10.1016/j.tourman.2025.105286

Siqi Guo , Dan Wang , Ning Deng

The multimodal nature of short videos offers destination marketers opportunities to engage audiences on social media, while also posing challenges in understanding effective engagement strategies. This study focuses on video characteristics to explore audience engagement with destination short videos from a novel perspective. Drawing upon Elleström (2010)'s Intermediality theory and Luo et al. (2024)'s modal interdependence framework, we develop a multimodal framework for analyzing video characteristics through the lens of modality. Using this framework, a sample of 1636 short videos related to Chengdu posted on Douyin is examined through video mining, principal component regression, and full-set qualitative comparative analysis. 15 video characteristics are extracted from three modalities and three material interfaces, identifying four principal components and three configuration paths that drive high video engagement. This study significantly contributes to tourism marketing and multimodal data research in the tourism domain and provides practical implications for short video creators and destination marketers.

短视频的多模式特性为目的地营销人员提供了在社交媒体上吸引受众的机会，同时也为理解有效的参与策略带来了挑战。本研究以视频特征为切入点，从全新的视角探讨目的地短视频的受众参与。利用Elleström（2010）的中间性理论和Luo等人（2024）的模态相互依赖框架，我们开发了一个多模态框架，通过模态的视角来分析视频特征。利用这一框架，通过视频挖掘、主成分回归和全套定性比较分析，对抖音上发布的1636个成都相关短视频样本进行了检验。从三种模式和三种材料接口中提取了15个视频特征，确定了驱动高视频参与度的四个主要组成部分和三个配置路径。本研究对旅游营销和旅游领域的多模态数据研究有重要贡献，对短视频创作者和目的地营销者具有实际意义。

{"title":"Deciphering the myths of engagement with destination short video: the perspective of modality","authors":"Siqi Guo , Dan Wang , Ning Deng","doi":"10.1016/j.tourman.2025.105286","DOIUrl":"10.1016/j.tourman.2025.105286","url":null,"abstract":"<div><div>The multimodal nature of short videos offers destination marketers opportunities to engage audiences on social media, while also posing challenges in understanding effective engagement strategies. This study focuses on video characteristics to explore audience engagement with destination short videos from a novel perspective. Drawing upon Elleström (2010)'s Intermediality theory and Luo et al. (2024)'s modal interdependence framework, we develop a multimodal framework for analyzing video characteristics through the lens of modality. Using this framework, a sample of 1636 short videos related to Chengdu posted on Douyin is examined through video mining, principal component regression, and full-set qualitative comparative analysis. 15 video characteristics are extracted from three modalities and three material interfaces, identifying four principal components and three configuration paths that drive high video engagement. This study significantly contributes to tourism marketing and multimodal data research in the tourism domain and provides practical implications for short video creators and destination marketers.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105286"},"PeriodicalIF":12.4,"publicationDate":"2025-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144916260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pain is more memorable than pleasure? Examining how social sharing of negative emotions constructs memorable dark tourism experiences 痛苦比快乐更令人难忘？研究负面情绪的社会分享如何构建难忘的黑暗旅游体验

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-08-29 DOI: 10.1016/j.tourman.2025.105289

Kaixuan Qin , Meng Zhang , Na Liu , Si Shi , Xiang (Robert) Li

Visiting sites associated with death and suffering exposes tourists to negative emotions, prompting a phenomenon known as Social Sharing of Emotions. This work, encompassing five experimental studies, examines how, why, and when this sharing influences tourists’ emotional intensity and memorable dark tourism experiences. We specifically examined the moderating effect of recipient feedback and interaction between sharing modes (feelings-oriented vs. facts-oriented) and tie strength (strong vs. weak ties). This study challenges the conventional focus on emotional recovery in Social Sharing of Emotions literature by demonstrating that in dark tourism, sharing functions to amplify negative emotions, paradoxically making the experience more memorable. We uncover the key psychosocial conditions for this effect, clarifying how the outcome is determined by the interplay of sharing mode, tie strength, and interpersonal feedback. This study provides guidance for dark tourism sites to enhance visitor engagement by facilitating emotional sharing, especially through feedback mechanisms and tailored sharing modes.

参观与死亡和痛苦有关的景点会让游客产生负面情绪，引发一种被称为“情绪的社会分享”的现象。这项工作包括五项实验研究，探讨了这种分享如何，为什么以及何时影响游客的情感强度和难忘的黑暗旅游体验。我们特别研究了接受者反馈和分享模式（情感导向vs.事实导向）和关系强度（强关系vs.弱关系）之间的互动的调节作用。本研究挑战了情绪社会分享文献中对情绪恢复的传统关注，证明了在黑暗旅游中，分享功能放大了负面情绪，反而使体验更难忘。我们揭示了这种效应的关键社会心理条件，阐明了结果是如何由分享模式、纽带强度和人际反馈的相互作用决定的。该研究为黑暗旅游网站提供了指导，可以通过促进情感分享，特别是通过反馈机制和定制的分享模式来提高游客的参与度。

{"title":"Pain is more memorable than pleasure? Examining how social sharing of negative emotions constructs memorable dark tourism experiences","authors":"Kaixuan Qin , Meng Zhang , Na Liu , Si Shi , Xiang (Robert) Li","doi":"10.1016/j.tourman.2025.105289","DOIUrl":"10.1016/j.tourman.2025.105289","url":null,"abstract":"<div><div>Visiting sites associated with death and suffering exposes tourists to negative emotions, prompting a phenomenon known as Social Sharing of Emotions. This work, encompassing five experimental studies, examines how, why, and when this sharing influences tourists’ emotional intensity and memorable dark tourism experiences. We specifically examined the moderating effect of recipient feedback and interaction between sharing modes (feelings-oriented vs. facts-oriented) and tie strength (strong vs. weak ties). This study challenges the conventional focus on emotional recovery in Social Sharing of Emotions literature by demonstrating that in dark tourism, sharing functions to amplify negative emotions, paradoxically making the experience more memorable. We uncover the key psychosocial conditions for this effect, clarifying how the outcome is determined by the interplay of sharing mode, tie strength, and interpersonal feedback. This study provides guidance for dark tourism sites to enhance visitor engagement by facilitating emotional sharing, especially through feedback mechanisms and tailored sharing modes.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105289"},"PeriodicalIF":12.4,"publicationDate":"2025-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144912509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0