Pub Date : 2025-11-14DOI: 10.1016/j.tourman.2025.105348
Anna K. Zinn , Danyelle Greene , Sergey Kozlov , Bettina Grün , Yash Pandey , Marius Portmann , Sara Dolnicar
All-you-can-eat buffets generate a substantial amount of food waste. Food production accounts for 26% of the world's total greenhouse gas emissions. Less food waste translates directly to carbon emission reductions. Buffet table signs are a frequently used communication tool in hotels and, if effective, represent a simple, cost-effective way to encourage guests not to overfill their plates. We tested several theory-based messages on table signs in a survey experiment (N = 500) and in a quasi-experimental field study at a hotel breakfast buffet, using average plate waste per guest in grams as the dependent variable. Several messages appeared promising in the survey. However, none reduced plate waste in the field, and two of them lowered guest satisfaction. With table signs widely used in hotels, this study demonstrates that this might be a risky strategy, which fails to achieve the intended outcome and can backfire in terms of the guest experience.
{"title":"Not worth the paper they are printed on? The effectiveness of table signs in reducing buffet plate waste","authors":"Anna K. Zinn , Danyelle Greene , Sergey Kozlov , Bettina Grün , Yash Pandey , Marius Portmann , Sara Dolnicar","doi":"10.1016/j.tourman.2025.105348","DOIUrl":"10.1016/j.tourman.2025.105348","url":null,"abstract":"<div><div>All-you-can-eat buffets generate a substantial amount of food waste. Food production accounts for 26% of the world's total greenhouse gas emissions. Less food waste translates directly to carbon emission reductions. Buffet table signs are a frequently used communication tool in hotels and, if effective, represent a simple, cost-effective way to encourage guests not to overfill their plates. We tested several theory-based messages on table signs in a survey experiment (<em>N</em> = 500) and in a quasi-experimental field study at a hotel breakfast buffet, using average plate waste per guest in grams as the dependent variable. Several messages appeared promising in the survey. However, none reduced plate waste in the field, and two of them lowered guest satisfaction. With table signs widely used in hotels, this study demonstrates that this might be a risky strategy, which fails to achieve the intended outcome and can backfire in terms of the guest experience.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105348"},"PeriodicalIF":12.4,"publicationDate":"2025-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145528686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-13DOI: 10.1016/j.tourman.2025.105341
Xiaowei Zhang , Xingyu Huang , Yang Yang , Wei Liu
In today's digital service landscape, customers actively shape service quality by transferring experiential knowledge through online reviews. Drawing on 515,920 hotel reviews and 341,761 management responses from TripAdvisor, this study examines how customers' prior experiences at higher-rated hotels influence their evaluations of subsequent stays within the same region. Econometric analyses show that such experienced customers tend to be more critical, prompting service improvements that ultimately raise a hotel's overall ratings over time. Guided by knowledge transfer theory and construal level theory (CLT), we also investigate how psychological distance—temporal and spatial—moderates the knowledge transfer process. Furthermore, we examine the dynamic role of customer reviews and management responses, highlighting how customers with regional experience influence expectations and prompt service adjustments. This research presents a dynamic framework for customer-mediated knowledge transfer, providing actionable insights for service providers seeking to improve quality and competitiveness in localized markets.
{"title":"Past stays and future standards: How customer-mediated knowledge transfer enhances service quality","authors":"Xiaowei Zhang , Xingyu Huang , Yang Yang , Wei Liu","doi":"10.1016/j.tourman.2025.105341","DOIUrl":"10.1016/j.tourman.2025.105341","url":null,"abstract":"<div><div>In today's digital service landscape, customers actively shape service quality by transferring experiential knowledge through online reviews. Drawing on 515,920 hotel reviews and 341,761 management responses from TripAdvisor, this study examines how customers' prior experiences at higher-rated hotels influence their evaluations of subsequent stays within the same region. Econometric analyses show that such experienced customers tend to be more critical, prompting service improvements that ultimately raise a hotel's overall ratings over time. Guided by knowledge transfer theory and construal level theory (CLT), we also investigate how psychological distance—temporal and spatial—moderates the knowledge transfer process. Furthermore, we examine the dynamic role of customer reviews and management responses, highlighting how customers with regional experience influence expectations and prompt service adjustments. This research presents a dynamic framework for customer-mediated knowledge transfer, providing actionable insights for service providers seeking to improve quality and competitiveness in localized markets.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105341"},"PeriodicalIF":12.4,"publicationDate":"2025-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145525128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-12DOI: 10.1016/j.tourman.2025.105340
Yuling Huang , Tong Wen , Yuchen Jiao
While prior research has highlighted the importance of employees' improvisation in addressing spontaneous challenges and unexpected events, the organizational context facilitating this ability remains underexplored. Grounded in broaden-and-build theory, this study surveyed 75 frontline service teams using a multi-site, multi-wave, cross-level questionnaire to explore how team service climate influences employees' improvisation ability, as well as its underlying mechanisms and boundary conditions. Results show that team service climate acts as a key promoting factor. Thriving at work mediates the relationship between service climate and improvisation ability, while development idiosyncratic deals positively moderate the strength of the relationship between service climate and thriving at work. To complement and validate the survey findings, 24 semi-structured interviews were carried out. These qualitative insights further illuminate the formation of improvisation ability and explicate the core mechanisms of the broaden-and-build theory. This study advances the literature on improvisation ability and offers practical implications for personnel management in the hospitality industry.
{"title":"How does team service climate cultivate employees' improvisation ability in hospitality? A broaden-and-build theory perspective","authors":"Yuling Huang , Tong Wen , Yuchen Jiao","doi":"10.1016/j.tourman.2025.105340","DOIUrl":"10.1016/j.tourman.2025.105340","url":null,"abstract":"<div><div>While prior research has highlighted the importance of employees' improvisation in addressing spontaneous challenges and unexpected events, the organizational context facilitating this ability remains underexplored. Grounded in broaden-and-build theory, this study surveyed 75 frontline service teams using a multi-site, multi-wave, cross-level questionnaire to explore how team service climate influences employees' improvisation ability, as well as its underlying mechanisms and boundary conditions. Results show that team service climate acts as a key promoting factor. Thriving at work mediates the relationship between service climate and improvisation ability, while development idiosyncratic deals positively moderate the strength of the relationship between service climate and thriving at work. To complement and validate the survey findings, 24 semi-structured interviews were carried out. These qualitative insights further illuminate the formation of improvisation ability and explicate the core mechanisms of the broaden-and-build theory. This study advances the literature on improvisation ability and offers practical implications for personnel management in the hospitality industry.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105340"},"PeriodicalIF":12.4,"publicationDate":"2025-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145509272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-11DOI: 10.1016/j.tourman.2025.105342
Quan Wen , Yanrong Zeng , Fotios Petropoulos , Yanfei Kang
This study tackles key challenges in tourism demand forecasting within a hierarchical time series framework. To ensure coherence across aggregation levels and improve forecasting performance, we incorporate immutability constraints that preserve forecasts for strategically important nodes. Two automated selection methods are proposed to identify such nodes: (i) a clustering-based approach that ensures dispersion across levels, and (ii) a penalized optimization approach that selects immutable nodes based on data-driven criteria. Through Monte Carlo simulations, and two empirical applications, we demonstrate that the proposed methods improve forecast accuracy, robustness and flexibility while preserving interpretability. The framework is model-agnostic with respect to base forecasts and provides tourism managers with a scalable, data-driven tool to focus on critical segments, improve resource allocation, and support strategic planning in tourism management.
{"title":"Coherent forecasts for tourism demand with automated immutability constraints","authors":"Quan Wen , Yanrong Zeng , Fotios Petropoulos , Yanfei Kang","doi":"10.1016/j.tourman.2025.105342","DOIUrl":"10.1016/j.tourman.2025.105342","url":null,"abstract":"<div><div>This study tackles key challenges in tourism demand forecasting within a hierarchical time series framework. To ensure coherence across aggregation levels and improve forecasting performance, we incorporate immutability constraints that preserve forecasts for strategically important nodes. Two automated selection methods are proposed to identify such nodes: (i) a clustering-based approach that ensures dispersion across levels, and (ii) a penalized optimization approach that selects immutable nodes based on data-driven criteria. Through Monte Carlo simulations, and two empirical applications, we demonstrate that the proposed methods improve forecast accuracy, robustness and flexibility while preserving interpretability. The framework is model-agnostic with respect to base forecasts and provides tourism managers with a scalable, data-driven tool to focus on critical segments, improve resource allocation, and support strategic planning in tourism management.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105342"},"PeriodicalIF":12.4,"publicationDate":"2025-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145499043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-11DOI: 10.1016/j.tourman.2025.105343
Huili Yan , Yuzhi Wei , Hao Xiong
Tourists often exhibit moral disengagement in non-routine tourism environments, limiting the effectiveness of environmental initiatives. This study addresses the need for innovative communication strategies by examining the role of emojis in environmental messaging within tourism and hospitality contexts. Drawing on speech act theory, regulatory focus theory, and the priming effect, the study explores the interaction between message framing (prescriptive vs. proscriptive) and emoji valence (positive vs. negative) through eye-tracking experiment, field experiment, and scenario-based experiments across tourist attractions, hotels, and national parks. Results show that emojis enhance visual attention and pro-environmental intentions. Positive emojis in prescriptive messages promote friendliness associations and eco-friendly behaviors, while negative emojis in proscriptive messages heighten perceptions of vulnerability, increasing pro-environmental intentions. This research provides actionable insights for using emojis in environmental communication, offering effective strategies to achieve sustainable tourism goals and foster environmental stewardship.
{"title":"The green power of emoji: The interaction effect of emoji valence and message framing on pro-environmental behavior","authors":"Huili Yan , Yuzhi Wei , Hao Xiong","doi":"10.1016/j.tourman.2025.105343","DOIUrl":"10.1016/j.tourman.2025.105343","url":null,"abstract":"<div><div>Tourists often exhibit moral disengagement in non-routine tourism environments, limiting the effectiveness of environmental initiatives. This study addresses the need for innovative communication strategies by examining the role of emojis in environmental messaging within tourism and hospitality contexts. Drawing on speech act theory, regulatory focus theory, and the priming effect, the study explores the interaction between message framing (prescriptive vs. proscriptive) and emoji valence (positive vs. negative) through eye-tracking experiment, field experiment, and scenario-based experiments across tourist attractions, hotels, and national parks. Results show that emojis enhance visual attention and pro-environmental intentions. Positive emojis in prescriptive messages promote friendliness associations and eco-friendly behaviors, while negative emojis in proscriptive messages heighten perceptions of vulnerability, increasing pro-environmental intentions. This research provides actionable insights for using emojis in environmental communication, offering effective strategies to achieve sustainable tourism goals and foster environmental stewardship.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105343"},"PeriodicalIF":12.4,"publicationDate":"2025-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145499003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-11DOI: 10.1016/j.tourman.2025.105345
Rongrong Jia , Hong Xu , Chengkun Huang , Ying Ma , Zhenda Wei
Nature adventure tourism has renewed people’s search for meaning and healing. However, our understanding of the meaning in life in nature adventure tourism and its healing mechanisms for employees’ unhappiness is limited. A sequentially mixed-method research approach is employed. Study 1 uses qualitative analysis to examine travel experiences shared at Ma Hornet’s Nest. Based on Study 1, logotherapy theory, and the related literature, this research develops a model that is experimentally verified using survey data from Study 2. The results identify four sources of meaning in nature adventure tourism: challenging experiences, love for nature, social connections, and acceptance of suffering. These sources influence the experience of meaning and the healing of employees’ unhappiness. The chain mediating experience of meaning and psychological resilience has different effects on the four sources of meaning in nature adventure tourism and the healing of employees’ unhappiness. This study provides a new paradigm for future tourism healing theory and practice by revealing the relationship between nature adventure tourism and the meaning in life.
{"title":"How nature adventure tourism heals employees’ unhappiness: A logotherapy approach","authors":"Rongrong Jia , Hong Xu , Chengkun Huang , Ying Ma , Zhenda Wei","doi":"10.1016/j.tourman.2025.105345","DOIUrl":"10.1016/j.tourman.2025.105345","url":null,"abstract":"<div><div>Nature adventure tourism has renewed people’s search for meaning and healing. However, our understanding of the meaning in life in nature adventure tourism and its healing mechanisms for employees’ unhappiness is limited. A sequentially mixed-method research approach is employed. Study 1 uses qualitative analysis to examine travel experiences shared at Ma Hornet’s Nest. Based on Study 1, logotherapy theory, and the related literature, this research develops a model that is experimentally verified using survey data from Study 2. The results identify four sources of meaning in nature adventure tourism: challenging experiences, love for nature, social connections, and acceptance of suffering. These sources influence the experience of meaning and the healing of employees’ unhappiness. The chain mediating experience of meaning and psychological resilience has different effects on the four sources of meaning in nature adventure tourism and the healing of employees’ unhappiness. This study provides a new paradigm for future tourism healing theory and practice by revealing the relationship between nature adventure tourism and the meaning in life.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105345"},"PeriodicalIF":12.4,"publicationDate":"2025-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145499041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-08DOI: 10.1016/j.tourman.2025.105346
Yuan Zhi, Kun Zhang, Chunyu Jiang, Xiao Shang
{"title":"Corrigendum to ‘Subjective perception matters: The impact of contact with nature on creative thinking in tourism versus everyday contexts’ [Tourism Management 113 (2026) 105334]","authors":"Yuan Zhi, Kun Zhang, Chunyu Jiang, Xiao Shang","doi":"10.1016/j.tourman.2025.105346","DOIUrl":"10.1016/j.tourman.2025.105346","url":null,"abstract":"","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105346"},"PeriodicalIF":12.4,"publicationDate":"2025-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145472917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-08DOI: 10.1016/j.tourman.2025.105330
Yaxuan Ran , Xiuxiu Li , Zhiqiang Li
Influencer videos are a vital tool in tourism marketing, yet they face a strategic paradox: audience engagement (likes and comments) and visit intention—two critical outcomes—often diverge. This research examines how the video visual perspective influences this divergence, contrasting two types: the observer perspective, where the influencer appears in front of the camera, offering a third-person view, and the protagonist perspective, where the influencer films behind the camera, providing a first-person experience. Through a computational analysis of 6810 travel videos (using video-based 3D features and natural language processing), we show that the observer perspective increases audience engagement, whereas the protagonist perspective boosts visit intention. Controlled experiments uncover the underlying mechanisms: parasocial interaction drives the effect of observer perspective on audience engagement, while self-reference explains the effect of protagonist perspective on visit intention. These findings advance scholarly understanding of tourism influencer marketing and visual perspective, offering practical insights for optimizing campaign outcomes.
{"title":"Divergent paths to success: How the video visual perspective drives audience engagement and visit intention in tourism influencer marketing","authors":"Yaxuan Ran , Xiuxiu Li , Zhiqiang Li","doi":"10.1016/j.tourman.2025.105330","DOIUrl":"10.1016/j.tourman.2025.105330","url":null,"abstract":"<div><div>Influencer videos are a vital tool in tourism marketing, yet they face a strategic paradox: audience engagement (likes and comments) and visit intention—two critical outcomes—often diverge. This research examines how the video visual perspective influences this divergence, contrasting two types: the observer perspective, where the influencer appears in front of the camera, offering a third-person view, and the protagonist perspective, where the influencer films behind the camera, providing a first-person experience. Through a computational analysis of 6810 travel videos (using video-based 3D features and natural language processing), we show that the observer perspective increases audience engagement, whereas the protagonist perspective boosts visit intention. Controlled experiments uncover the underlying mechanisms: parasocial interaction drives the effect of observer perspective on audience engagement, while self-reference explains the effect of protagonist perspective on visit intention. These findings advance scholarly understanding of tourism influencer marketing and visual perspective, offering practical insights for optimizing campaign outcomes.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105330"},"PeriodicalIF":12.4,"publicationDate":"2025-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145472915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-06DOI: 10.1016/j.tourman.2025.105339
Jorge V. Pérez-Rodríguez , Rafael Suárez-Vega , Juan M. Hernández
This paper presents a novel approach to account for spatial effects in the estimation of the efficiency of peer-to-peer (P2P) accommodation units. Specifically, in a stochastic frontier approach, it analyses the correlation effects (spatial dependence of inputs and outputs) on the frontier itself, the noise term (e.g., unobserved but spatially correlated variables) and the inefficiency term (e.g., agglomeration or competition effects). To do so, a spatial efficiency model recently developed in the econometric literature is used. From this model, direct and indirect marginal effects on inefficiency for each listing can be calculated for the inputs and environmental factors. Geographical patterns of the spatial effects of the inputs and determinants among listings can thus be detected, providing researchers and practitioners with granular geographical information on the spatial heterogeneity of efficiency in the sample. The model was applied to the P2P lodging market in the Canary Islands, Spain.
{"title":"A spatial stochastic frontier model at the P2P listing level","authors":"Jorge V. Pérez-Rodríguez , Rafael Suárez-Vega , Juan M. Hernández","doi":"10.1016/j.tourman.2025.105339","DOIUrl":"10.1016/j.tourman.2025.105339","url":null,"abstract":"<div><div>This paper presents a novel approach to account for spatial effects in the estimation of the efficiency of peer-to-peer (P2P) accommodation units. Specifically, in a stochastic frontier approach, it analyses the correlation effects (spatial dependence of inputs and outputs) on the frontier itself, the noise term (e.g., unobserved but spatially correlated variables) and the inefficiency term (e.g., agglomeration or competition effects). To do so, a spatial efficiency model recently developed in the econometric literature is used. From this model, direct and indirect marginal effects on inefficiency for each listing can be calculated for the inputs and environmental factors. Geographical patterns of the spatial effects of the inputs and determinants among listings can thus be detected, providing researchers and practitioners with granular geographical information on the spatial heterogeneity of efficiency in the sample. The model was applied to the P2P lodging market in the Canary Islands, Spain.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105339"},"PeriodicalIF":12.4,"publicationDate":"2025-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145447267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-30DOI: 10.1016/j.tourman.2025.105335
Mingming Hu , Qingfeng Duan , Nan Chen , Bing Pan
With continuously increasing tourism volume, overcrowded tourist attractions pose a great challenge for tourists during emergency evacuations. This study investigates the factors that influence tourists' choice of evacuation routes in emergency scenarios characterized by high uncertainty, particularly on the role of crowd density. By employing discrete choice experiments through virtual reality, we analyzed the effects of crowd density and its interaction with various route characteristics through a binomial logistic regression model. Our results demonstrate that crowd density nonlinearly impacts tourists' evacuation route choices. Additionally, factors such as emergency evacuation signage and route familiarity moderate the relationship between crowd density and evacuation route choice. These findings provide critical insights into tourists' decision-making processes during emergency evacuations, thereby contributing to the formulation of more effective emergency management strategies.
{"title":"A virtual reality-based experiment on tourists’ choice of evacuation route","authors":"Mingming Hu , Qingfeng Duan , Nan Chen , Bing Pan","doi":"10.1016/j.tourman.2025.105335","DOIUrl":"10.1016/j.tourman.2025.105335","url":null,"abstract":"<div><div>With continuously increasing tourism volume, overcrowded tourist attractions pose a great challenge for tourists during emergency evacuations. This study investigates the factors that influence tourists' choice of evacuation routes in emergency scenarios characterized by high uncertainty, particularly on the role of crowd density. By employing discrete choice experiments through virtual reality, we analyzed the effects of crowd density and its interaction with various route characteristics through a binomial logistic regression model. Our results demonstrate that crowd density nonlinearly impacts tourists' evacuation route choices. Additionally, factors such as emergency evacuation signage and route familiarity moderate the relationship between crowd density and evacuation route choice. These findings provide critical insights into tourists' decision-making processes during emergency evacuations, thereby contributing to the formulation of more effective emergency management strategies.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105335"},"PeriodicalIF":12.4,"publicationDate":"2025-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145404597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}