Tourism Management最新文献

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From virtual to physical: The spillover effects of digital games on tourist destinations 从虚拟到现实：数字游戏对旅游目的地的溢出效应

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-12-05 DOI: 10.1016/j.tourman.2025.105370

Shufeng Lei , Jiwei Luo , Guofang Nan , Dahui Li

Digital games that integrate narrative elements with real-world destinations have gained increasing attention, significantly enhancing individuals' immersive experiences with destinations. This raises a pertinent question: how do such gaming experiences influence tourists' physical interactions with actual destinations? In this study, we examine the spillover effects of digital games on tourism by analyzing Black Myth: Wukong, a widely acclaimed game that combines rich storytelling with authentic geographical features. Leveraging the game's release as a natural experiment, we employ a difference-in-differences model to estimate its impact on tourist experiences. Our findings indicate that destinations featured in the game receive more favorable tourist experience reports compared to those not depicted. Further analysis reveals that this positive effect is negatively moderated by both the destination's pre-existing reputation and the tourists' level of expertise. As the first empirical investigation into the spillover effects of digital games on tourism, our study offers novel insights into how advanced technologies can be harnessed to enhance tourist experiences and inform destination marketing strategies.

将叙事元素与现实世界目的地相结合的数字游戏越来越受到关注，极大地增强了个人与目的地的沉浸式体验。这就提出了一个相关的问题：这种游戏体验如何影响游客与实际目的地的物理互动？在这项研究中，我们通过分析《黑色神话：悟空》来检验数字游戏对旅游业的溢出效应。《黑色神话：悟空》是一款广受好评的游戏，它将丰富的故事情节与真实的地理特征结合在一起。利用游戏的发行作为一个自然实验，我们使用差异中的差异模型来估计它对游客体验的影响。我们的研究结果表明，与那些没有被描述的目的地相比，游戏中出现的目的地获得了更有利的旅游体验报告。进一步的分析表明，这一积极影响被目的地原有的声誉和游客的专业水平负向调节。作为对数字游戏对旅游业溢出效应的首次实证调查，我们的研究为如何利用先进技术来增强旅游体验和为目的地营销策略提供了新颖的见解。

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引用次数: 0

Temporal effect in consumer coping with service failures 消费者处理服务故障的时间效应

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-12-04 DOI: 10.1016/j.tourman.2025.105371

Yaya Song , Xiaoning Liang , Yaoqi Li , Lisa C. Wan

Existing research has largely overlooked how consumers' coping strategies vary dynamically depending on when service failures occur during the service process. Drawing on socioemotional selectivity theory, this study proposes that problem-focused coping strategy is prioritized when a failure occurs early in the process, but consumers tend to shift toward emotion-focused coping when the failure occurs at later stages. This temporal effect is mediated by consumers’ future time perspective and is moderated by their temporal perspective (linear vs. cyclical) and failure type (process vs. outcome). Evidence from one quasi-experiment and five laboratory experiments supports the proposed framework. This research advances understanding of temporal variation in coping responses to service failures and provides actionable insights for service managers seeking to tailor recovery strategies over time.

现有的研究在很大程度上忽视了消费者在服务过程中如何根据服务失败发生的时间而动态变化应对策略。基于社会情绪选择性理论，本研究认为消费者在失败发生的早期优先选择以问题为中心的应对策略，而在失败发生的后期则倾向于转向以情绪为中心的应对策略。这种时间效应受消费者未来时间观的调节，并受其时间观（线性vs周期性）和失败类型（过程vs结果）的调节。一个准实验和五个实验室实验的证据支持提出的框架。这项研究促进了对服务故障应对反应的时间变化的理解，并为服务经理寻求量身定制恢复策略提供了可操作的见解。

引用次数: 0

How perceived social mobility affects tourism expenditure: A cross-cultural perspective 感知社会流动性如何影响旅游支出：跨文化视角

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-12-03 DOI: 10.1016/j.tourman.2025.105372

Bi Yang , Anqi (Angie) Luo , Yizhi Fang , Luorong (Laurie) Wu

Perceived social mobility (PSM) has garnered significant attention in economics, sociology, and psychology, yet it remains under-explored in tourism research. This article addresses this gap by investigating how PSM influences tourism expenditure differently across cultures characterized by indulgence versus restraint. Utilizing a multi-method approach comprising one secondary dataset (n = 71,091) and three experimental studies (n = 281, 159, and 160, respectively), we present several findings: (1) heightened PSM increases (decreases) tourism expenditure in indulgent (restrained) societies exemplified by the UK (China); (2) hedonism serves as the psychological mechanism that mediates the interactive effect of PSM and cultural orientation (indulgence vs. restraint); and (3) the nature of tourism benefits (hedonic vs. eudaimonic) constitutes a vital boundary condition. Specifically, when hedonic benefits are emphasized, the foregoing effects persist. Contrastingly, when eudaimonic benefits are highlighted, the relationship between PSM and tourism expenditure becomes non-significant in indulgent societies, whereas shifting to positive in restrained cultures.

感知社会流动性（PSM）在经济学、社会学和心理学中引起了极大的关注，但在旅游研究中仍未得到充分的探索。本文通过调查PSM如何影响不同文化的旅游支出，以放纵与克制为特征，解决了这一差距。利用包括一个二级数据集（n = 71,091）和三个实验研究（n = 281, 159和160）的多方法方法，我们提出了以下几个发现：(1)在以英国（中国）为例的放纵（克制）社会中，PSM的增加（减少）了旅游支出；(2)享乐主义是PSM与文化取向（放纵vs约束）交互作用的中介心理机制；(3)旅游利益的性质（享乐性vs.享乐性）构成了重要的边界条件。具体来说，当享乐的好处被强调时，前述的影响会持续存在。相反，当幸福利益被强调时，在放纵的社会中，PSM与旅游支出之间的关系变得不显著，而在克制的文化中，PSM与旅游支出之间的关系转变为正相关。

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引用次数: 0

From impact to action: Enhancing international tourism resilience through counterfactual explanations 从影响到行动：通过反事实解释增强国际旅游韧性

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-12-03 DOI: 10.1016/j.tourman.2025.105356

Mingya Qu , Yujie Fu , Dongsheng Chen , Yatao Zhang , Jigang Bao

COVID-19, as an unexpected global shock, had a profound impact on international tourism and created a unique testing ground for empirical research on external shocks. However, existing studies lack a systematic analysis of the heterogeneous impact of COVID-19 on tourism recovery patterns across countries, providing limited insights into the actionable strategies to enhance recovery. This study quantitatively assesses the impact of COVID-19 on international tourism demand across 53 countries and provides actionable advice for counterfactual scenarios through a three-stage analytical framework. The first stage revealed that resilience varies considerably between countries, with the recovery trajectories falling into three distinct categories: V-, U-, and W-shaped patterns. Conceptualizing resilience as a process involving the resistance, adaptation, and recovery phases, the second stage employs econometric modeling within the framework of regional economic resilience. It identifies key factors significantly influencing the recovery stage. Finally, the third stage employs an interpretable machine learning method, counterfactual explanations, to assess how changes in the important factors might improve recovery outcomes. These analyses provide a comprehensive, data-driven perspective for examining the heterogeneity and mechanisms of international tourism resilience across countries in the aftermath of COVID-19.

新冠肺炎疫情作为一场突如其来的全球性冲击，对国际旅游业产生了深刻影响，为外部冲击实证研究提供了独特的试验场。然而，现有研究缺乏对2019冠状病毒病对各国旅游业恢复模式的异质性影响的系统分析，对加强恢复的可行战略提供的见解有限。本研究定量评估了COVID-19对53个国家国际旅游需求的影响，并通过三阶段分析框架为反事实情景提供了可操作的建议。第一阶段表明，各国的恢复能力差异很大，复苏轨迹分为三种不同的类型：V型、U型和w型模式。第二阶段将恢复力定义为一个包括抵抗、适应和恢复阶段的过程，在区域经济恢复力的框架内采用计量经济模型。它确定了影响恢复阶段的关键因素。最后，第三阶段采用可解释的机器学习方法，即反事实解释，来评估重要因素的变化如何改善恢复结果。这些分析为研究2019冠状病毒病后各国国际旅游复原力的异质性和机制提供了一个全面的、数据驱动的视角。

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引用次数: 0

Dynamism by design: The zoom effects in short video tourism marketing 动态设计：短视频旅游营销中的变焦效应

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-12-02 DOI: 10.1016/j.tourman.2025.105358

Lujun Su , Yuxi Yang , Songshan (Sam) Huang , Xuehuan He

As tourism short videos have become central to destination marketing, camera zoom motion stands out as a simple yet powerful tool. However, theory-driven guidance on when and how to deploy zoom effects remains limited. Drawing on construal level theory, this research examines how zoom motions (zoom-in vs. zoom-out) interact with visual content to affect tourists’ responses. Five main studies across eastern and western cultures demonstrate significant interaction effects between zoom motion and visual content. Specifically, for activity-centric content, zoom-in motion enhances persuasiveness by eliciting objective mental imagery; for site-centric content, zoom-out motion proves more effective, as it evokes feelings-based mental imagery. These findings enrich the theoretical discourse on destination visual marketing and provide actionable recommendations for destination marketing organizations and content creators to optimize the persuasive impact of tourism short videos.

随着旅游短视频成为目的地营销的核心，相机变焦运动作为一种简单而强大的工具脱颖而出。然而，关于何时以及如何部署缩放效果的理论驱动指导仍然有限。利用解释水平理论，本研究考察了缩放运动（放大与缩小）如何与视觉内容相互作用，从而影响游客的反应。东西方文化的五项主要研究表明，缩放运动与视觉内容之间存在显著的交互作用。具体来说，对于以活动为中心的内容，放大运动通过引出客观的心理意象来增强说服力；对于以站点为中心的内容，缩小运动被证明是更有效的，因为它唤起了基于感觉的心理意象。这些发现丰富了目的地视觉营销的理论论述，并为目的地营销组织和内容创作者优化旅游短视频的说服力提供了可操作的建议。

引用次数: 0

Placebo analysis for causal inference in tourism 旅游业因果推理的安慰剂分析

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-11-30 DOI: 10.1016/j.tourman.2025.105360

Oksana Tokarchuk , Roberto Gabriele

This paper proposes a structured framework for implementing placebo tests as diagnostic tools to assess the robustness of empirical analyses in tourism research. Building on the taxonomy of Eggers et al. (2024), we distinguish between treatment, outcome, and population placebos and translate these categories into a practical checklist that guides researchers from clarifying assumptions to designing suitable placebo scenarios. To illustrate the approach, we reconstruct and reanalyze the relationship between Blue Flag eco-labels and international tourism flows to Italian coastal provinces. The example does not aim to generate new substantive insights on eco-labels; rather, it demonstrates how placebo tests can be embedded within a transparent and systematic procedure to evaluate the credibility of estimated effects. By offering a step-by-step guide and an applied illustration, the paper encourages a more disciplined, transparent, and methodologically informed use of placebo tests in observational tourism research.

本文提出了一个结构化的框架来实施安慰剂测试作为诊断工具，以评估旅游研究中实证分析的稳健性。在Eggers等人（2024）的分类法的基础上，我们区分了治疗、结果和人群安慰剂，并将这些类别转化为实用的清单，指导研究人员从澄清假设到设计合适的安慰剂方案。为了说明这一方法，我们重建并重新分析了蓝旗生态标签与意大利沿海省份国际旅游流量之间的关系。这个例子并不旨在产生关于生态标签的新的实质性见解；相反，它展示了如何将安慰剂测试嵌入到一个透明和系统的程序中，以评估估计效果的可信度。通过提供一个循序渐进的指南和一个应用实例，本文鼓励在观察旅游研究中更有纪律、更透明、更有方法的使用安慰剂测试。

引用次数: 0

Three decades of evolution: Key research trends in Tourism Management 三十年的演变：旅游管理的主要研究趋势

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-11-29 DOI: 10.1016/j.tourman.2025.105361

Cathy H.C. Hsu , Dongdong Wu , Xiang (Robert) Li

引用次数: 0

Embracing life while confronting mortality: Therapeutic mechanisms of travel for cancer patients 拥抱生命，面对死亡：癌症患者旅行的治疗机制

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-11-29 DOI: 10.1016/j.tourman.2025.105362

Guanghui Qiao , Yusi Fu , Xiaotao Yang

In addition to addressing physical symptoms, attending to cancer patients' psychological and spiritual needs is crucial. However, scholars have yet to describe the therapeutic mechanisms of travel for these patients, particularly from a psychological view. This study draws on terror management theory, a classic perspective in death psychology, to investigate how travel transforms patients' psychological and behavioral lenses on life. A systematic analysis of 30 cancer patients' travelogues on the Chinese social media site Rednote revealed that patients relieved death anxiety through proximal and distal defenses. Worldview, self-esteem, and close relationships were reported as three effective paths of distal defenses. They experienced a post-trip spiritual rebirth. This study elucidates how tourism can transform cancer patients' perceptions of life and death.

除了处理身体症状，关注癌症患者的心理和精神需求也至关重要。然而，学者们还没有描述旅行对这些病人的治疗机制，特别是从心理学的角度来看。本研究利用死亡心理学的经典视角——恐惧管理理论，探讨旅行如何改变患者对生命的心理和行为视角。一项对中国社交媒体网站Rednote上30名癌症患者游记的系统分析显示，患者通过近端和远端防御来缓解死亡焦虑。世界观、自尊和亲密关系是远端防御的三个有效途径。他们经历了一次旅行后的精神重生。这项研究阐明了旅游如何改变癌症患者对生与死的看法。

引用次数: 0

GenAI in tourism: Who wins, who loses? 旅游业中的基因：谁赢谁输？

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-11-28 DOI: 10.1016/j.tourman.2025.105357

Hyojun Jung , Abhinav Sharma , Juan Luis Nicolau

This study examines how generative artificial intelligence (GenAI) adoption announcements affect firm value in the tourism industry, focusing on online travel agencies (OTAs), hotel companies, and major technology firms. Drawing on signaling theory, two-sided market theory, competitive dynamics, and disruption theory, we analyze GenAI-related announcements made between November 2022 and October 2024 using an event study methodology. The findings reveal that market responses vary depending on the source of the announcement and the type of firm affected. While GenAI announcements from OTAs and hotels generate negative spillover effects for other tourism firms, OTAs experience positive responses to their own and hotel announcements. In contrast, announcements from tech firms trigger negative reactions across OTAs and hotels, suggesting concerns about platform dependency and value displacement. These results highlight the strategic complexity of GenAI signaling and its implications for firm positioning in platform-based industries.

本研究以在线旅行社（ota）、酒店公司和主要科技公司为研究对象，探讨了旅游业采用生成式人工智能（GenAI）的公告对企业价值的影响。利用信号理论、双边市场理论、竞争动力学和破坏理论，我们使用事件研究方法分析了2022年11月至2024年10月期间发布的genai相关公告。研究结果表明，市场反应因公告来源和受影响企业类型而异。虽然来自在线旅行社和酒店的GenAI公告对其他旅游公司产生了负面的溢出效应，但在线旅行社对自己和酒店的公告却产生了积极的反应。相比之下，科技公司的公告引发了在线旅行社和酒店的负面反应，表明了对平台依赖和价值转移的担忧。这些结果突出了GenAI信号的战略复杂性及其对基于平台的行业中企业定位的影响。

引用次数: 0

Tourism specialization, rural-urban integration and rural revitalization: Evidence from China's cities 旅游专业化、城乡融合与乡村振兴：来自中国城市的证据

IF 12.4 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management

Pub Date : 2025-11-26 DOI: 10.1016/j.tourman.2025.105359

Jiekuan Zhang, Yan Zhang

This study examines the nonlinear impact of tourism specialization on rural revitalization based on industrial agglomeration theory. It further investigates how tourism specialization influences rural revitalization through rural–urban integration. The results reveal an inverted U-shaped relationship between tourism specialization and rural revitalization. Rural–urban integration serves as a significant channel and contributes to a rightward shift of the inflection point in the inverted U-shaped curve. Moreover, digital economy, human capital, and marketization level are identified as key external mechanisms moderating this relationship. Specifically, digital economy development and marketization lead to a leftward shift of the inflection point coupled with curve flattening, whereas human capital results in a leftward shift of the inflection point along with curve steepening. These findings extend the interpretive scope and application boundaries of industrial agglomeration theory and the rural–urban continuum theory, while also offering theoretical insights for planning tourism-driven rural revitalization strategies.

本文基于产业集聚理论，考察了旅游专业化对乡村振兴的非线性影响。进一步探讨旅游专业化如何通过城乡融合影响乡村振兴。结果表明，旅游专业化与乡村振兴之间存在倒u型关系。城乡一体化是一个重要的渠道，并有助于倒u型曲线的拐点向右移动。此外，数字经济、人力资本和市场化水平是调节这一关系的关键外部机制。具体而言，数字经济发展和市场化导致拐点左移，同时曲线趋于平缓，而人力资本导致拐点左移，同时曲线趋于平缓。这些发现拓展了产业集聚理论和城乡连续体理论的解释范围和应用边界，同时也为规划旅游驱动的乡村振兴战略提供了理论见解。

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