In order to study the effect of contact length of tire on tractive performance of tractor, experiments were conducted using a single wheel tester fitted with 13.6–28 bias ply tire in a soil bin in soft soil condition. Contact length and contact width were measured at different normal loads (9.8 kN and 13.72 kN) and inflation pressures (83, 103, 124 and 138 kPa). Results showed that the contact length had higher influence on tire pulling ability and tractive efficiency as compared to contact width of the tire. An equation for predicting contact length was developed using XLSTAT software, with normal load and inflation pressure as an independent variables and contact length as a dependent variable. The model demonstrated high efficiency with a coefficient of determination (R2) 0.96, a percentage of variation 0.76 %, a root mean square error 10.841, and an adjusted R2 0.95. Additionally, a second-order polynomial equation was developed using curve fitter app to estimate drawbar pull of a tractor by keeping wheel slip and contact length as independent parameters. Validation with another set of data obtained for 14.6–28 tire yielded R2 0.93 and less than 4 % variation, thus indicated the model’s accuracy in predicting drawbar pull.