Pub Date : 2024-03-11DOI: 10.29121/shodhkosh.v5.i1.2024.851
Avinash Ghadage, Shardha Thakur, Harshal Raje
This research paper investigates the pivotal role of the Indian banking sector in catalyzing the growth and development of the music and performance arts industry in India. Through a quantitative methodology, this study examines the perceptions of managers within these creative domains regarding the banking sector's contributions and the challenges encountered in securing adequate financial support. Findings reveal a significant recognition of the banking sector's role in enhancing financial viability, international recognition, and innovation within the creative industries. Simultaneously, it identifies challenges related to the complexity of financial procedures, limited accessibility to diverse resources, and uncertainties in funding continuity. These findings underscore the imperative for tailored financial solutions and increased collaboration between banking entities and the creative sectors for a more robust and sustainable ecosystem.
{"title":"ROLE OF INDIAN BANKING SECTOR TO BOOST MUSIC AND PERFORMANCE ARTS INDUSTRY IN INDIA","authors":"Avinash Ghadage, Shardha Thakur, Harshal Raje","doi":"10.29121/shodhkosh.v5.i1.2024.851","DOIUrl":"https://doi.org/10.29121/shodhkosh.v5.i1.2024.851","url":null,"abstract":"This research paper investigates the pivotal role of the Indian banking sector in catalyzing the growth and development of the music and performance arts industry in India. Through a quantitative methodology, this study examines the perceptions of managers within these creative domains regarding the banking sector's contributions and the challenges encountered in securing adequate financial support. Findings reveal a significant recognition of the banking sector's role in enhancing financial viability, international recognition, and innovation within the creative industries. Simultaneously, it identifies challenges related to the complexity of financial procedures, limited accessibility to diverse resources, and uncertainties in funding continuity. These findings underscore the imperative for tailored financial solutions and increased collaboration between banking entities and the creative sectors for a more robust and sustainable ecosystem.","PeriodicalId":503455,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"23 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140254359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-11DOI: 10.29121/shodhkosh.v5.i1.2024.852
Priyanka Kulkarni, Asmita Namjoshi, Minal D. Kalamkar
The integration of talent analytics into human resource management practices within the music and performing arts industry in India has been a topic of increasing significance. Present research aimed to examine the emergence of talent analytics, its impact on HR management, and the challenges faced by HR managers during its implementation. Employing quantitative methodology, data was collected through a structured survey distributed among 311 HR professionals from various organizations in this sector. The findings highlighted the positive impact of talent analytics on HR practices, showcasing enhancements in decision-making, recruitment efficiency, workforce planning, and talent identification. However, substantial challenges such as financial investments, skill shortages, technical integration hurdles, cultural resistance, and data reliability issues emerged as impediments to seamless implementation. These results underscore the potential benefits of talent analytics while emphasizing the critical barriers that HR managers encounter in leveraging its full potential within this industry.
{"title":"EMERGENCE OF TALENT ANALYTICS IN HUMAN RESOURCE MANAGEMENT WITH REFERENCE TO MUSIC AND PERFORMING ARTS INDUSTRY IN INDIA","authors":"Priyanka Kulkarni, Asmita Namjoshi, Minal D. Kalamkar","doi":"10.29121/shodhkosh.v5.i1.2024.852","DOIUrl":"https://doi.org/10.29121/shodhkosh.v5.i1.2024.852","url":null,"abstract":"The integration of talent analytics into human resource management practices within the music and performing arts industry in India has been a topic of increasing significance. Present research aimed to examine the emergence of talent analytics, its impact on HR management, and the challenges faced by HR managers during its implementation. Employing quantitative methodology, data was collected through a structured survey distributed among 311 HR professionals from various organizations in this sector. The findings highlighted the positive impact of talent analytics on HR practices, showcasing enhancements in decision-making, recruitment efficiency, workforce planning, and talent identification. However, substantial challenges such as financial investments, skill shortages, technical integration hurdles, cultural resistance, and data reliability issues emerged as impediments to seamless implementation. These results underscore the potential benefits of talent analytics while emphasizing the critical barriers that HR managers encounter in leveraging its full potential within this industry.","PeriodicalId":503455,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"92 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140254549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-09DOI: 10.29121/shodhkosh.v5.i1.2024.931
Ankush Gupta
The present research paper is on the art of Tang-kha painting. Tang-kha is term used for the traditional Tibetan scroll painting. It is portable paintings that one can carry along by scrolling it. Tibetan scroll paintings are famous for their richness in terms of religious themes and use of vibrant colours. The art of painting was borrowed from Ancient India and developed by monks of Tibet. The Tang-kha painting was a medium to spread the teaching of Buddha among the illiterate through illustration. The origin and development of Tang-kha painting and its different regional variation along with the general characteristic feature is discuss in the present paper.
{"title":"TANG-KHA PAINTING: AN APPRAISAL","authors":"Ankush Gupta","doi":"10.29121/shodhkosh.v5.i1.2024.931","DOIUrl":"https://doi.org/10.29121/shodhkosh.v5.i1.2024.931","url":null,"abstract":"The present research paper is on the art of Tang-kha painting. Tang-kha is term used for the traditional Tibetan scroll painting. It is portable paintings that one can carry along by scrolling it. Tibetan scroll paintings are famous for their richness in terms of religious themes and use of vibrant colours. The art of painting was borrowed from Ancient India and developed by monks of Tibet. The Tang-kha painting was a medium to spread the teaching of Buddha among the illiterate through illustration. The origin and development of Tang-kha painting and its different regional variation along with the general characteristic feature is discuss in the present paper.","PeriodicalId":503455,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"244 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140255743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-09DOI: 10.29121/shodhkosh.v5.i1.2024.850
Kunal Patil, Geetali Tilak, Priyanka Pawar
This research investigates the profound impact of musical appeal in advertising on consumer perception and purchase behavior. Through a quantitative study involving 328 respondents, the study examines the influence of music in advertisements on brand perception and consumer purchasing decisions. The findings reveal a strong correlation between the presence of music in ads and enhanced brand perception, including brand image, credibility, and overall appeal. Moreover, the study underscores the significant influence of musical elements on consumers' inclination toward considering and making purchases related to advertised brands. The results suggest that strategically incorporating music in advertisements holds substantial potential to shape consumer perceptions and drive purchase behavior, emphasizing its role as a powerful tool in contemporary advertising strategies.
{"title":"IMPACT OF MUSICAL APPEAL IN ADVERTISEMENT ON CONSUMER MINDSET","authors":"Kunal Patil, Geetali Tilak, Priyanka Pawar","doi":"10.29121/shodhkosh.v5.i1.2024.850","DOIUrl":"https://doi.org/10.29121/shodhkosh.v5.i1.2024.850","url":null,"abstract":"This research investigates the profound impact of musical appeal in advertising on consumer perception and purchase behavior. Through a quantitative study involving 328 respondents, the study examines the influence of music in advertisements on brand perception and consumer purchasing decisions. The findings reveal a strong correlation between the presence of music in ads and enhanced brand perception, including brand image, credibility, and overall appeal. Moreover, the study underscores the significant influence of musical elements on consumers' inclination toward considering and making purchases related to advertised brands. The results suggest that strategically incorporating music in advertisements holds substantial potential to shape consumer perceptions and drive purchase behavior, emphasizing its role as a powerful tool in contemporary advertising strategies.","PeriodicalId":503455,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"163 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140256849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-09DOI: 10.29121/shodhkosh.v5.i1.2024.689
Preetha R
India is well known for its art and culture which makes the country unique. There are several forms of art which have been nurtured and groomed under skilled guidance and has been inherited through generations of family traditions. Hand Block Printing is one such an art, which can be used to make every design and every piece of fabric exclusive from the other. Hence block printing is considered to be the most interesting method of designing textiles. Printing is the process of applying colour to fabric or yarn in a definite and repeated pattern. Every design created using hand block printing is very exclusive and different from each other. However, this cannot be achieved by automated printing machines where several meters of fabric can be printed with the same design and colour in a short time.India’s block-printed fabric holds a place of pride in the world market. India is one of the major producers and exporters of block printed fabrics. It is amazing that each region of the country has developed variations in this traditional craft, to name a few, Dabu print of Rajasthan which uses the mud printing technique, Ajrakh print of Gujarat known for geometric motifs and Kalamkari of Andra Pradesh. The various styles of block printing are symbolic of the country’s rich heritage and culture. This article explains the process of block printing and the various styles of block printing methods practiced in India.
{"title":"A REVIEW ON HAND BLOCK PRINTING IN INDIA","authors":"Preetha R","doi":"10.29121/shodhkosh.v5.i1.2024.689","DOIUrl":"https://doi.org/10.29121/shodhkosh.v5.i1.2024.689","url":null,"abstract":"India is well known for its art and culture which makes the country unique. There are several forms of art which have been nurtured and groomed under skilled guidance and has been inherited through generations of family traditions. Hand Block Printing is one such an art, which can be used to make every design and every piece of fabric exclusive from the other. Hence block printing is considered to be the most interesting method of designing textiles. Printing is the process of applying colour to fabric or yarn in a definite and repeated pattern. Every design created using hand block printing is very exclusive and different from each other. However, this cannot be achieved by automated printing machines where several meters of fabric can be printed with the same design and colour in a short time.India’s block-printed fabric holds a place of pride in the world market. India is one of the major producers and exporters of block printed fabrics. It is amazing that each region of the country has developed variations in this traditional craft, to name a few, Dabu print of Rajasthan which uses the mud printing technique, Ajrakh print of Gujarat known for geometric motifs and Kalamkari of Andra Pradesh. The various styles of block printing are symbolic of the country’s rich heritage and culture. This article explains the process of block printing and the various styles of block printing methods practiced in India.","PeriodicalId":503455,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"144 S271","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140256521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-09DOI: 10.29121/shodhkosh.v5.i1.2024.786
Rishma Basumatary, Teresa L. Khawzawl
The practice of handloom weaving holds significant historical and cultural importance for the Bodo community, serving as an integral aspect of their socio-economic fabric for countless generations. In addition to engaging in agricultural activities, the Bodo community, along with the wider rural and semi-urban population of India, have traditionally pursued handloom weaving as a secondary occupation. The significance of handloom textile and weaving in the lives of the Bodo weavers can be understood via two distinct dimensions. Firstly, at the local level, it serves as a manifestation of local wisdom and tradition deeply ingrained into their cultural practices. Secondly, at the national level, it acts as a tangible representation of the community's distinctive identity. This article attempts to comprehend the importance of weaving within the Bodo community, specifically among women weavers, and examines how their involvement in the handloom sector contributes to the development of cultural identity. Nevertheless, it is crucial to comprehend the viewpoint of the weavers in their commitment to the preservation of the weaving practice, as they assume the role of custodians and guardians of this longstanding heritage.
{"title":"HANDLOOM AND CONSTRUCTION OF IDENTITY: A STUDY AMONG THE BODO WOMEN WEAVERS OF ASSAM","authors":"Rishma Basumatary, Teresa L. Khawzawl","doi":"10.29121/shodhkosh.v5.i1.2024.786","DOIUrl":"https://doi.org/10.29121/shodhkosh.v5.i1.2024.786","url":null,"abstract":"The practice of handloom weaving holds significant historical and cultural importance for the Bodo community, serving as an integral aspect of their socio-economic fabric for countless generations. In addition to engaging in agricultural activities, the Bodo community, along with the wider rural and semi-urban population of India, have traditionally pursued handloom weaving as a secondary occupation. The significance of handloom textile and weaving in the lives of the Bodo weavers can be understood via two distinct dimensions. Firstly, at the local level, it serves as a manifestation of local wisdom and tradition deeply ingrained into their cultural practices. Secondly, at the national level, it acts as a tangible representation of the community's distinctive identity. This article attempts to comprehend the importance of weaving within the Bodo community, specifically among women weavers, and examines how their involvement in the handloom sector contributes to the development of cultural identity. Nevertheless, it is crucial to comprehend the viewpoint of the weavers in their commitment to the preservation of the weaving practice, as they assume the role of custodians and guardians of this longstanding heritage.","PeriodicalId":503455,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"191 S530","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140256179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-09DOI: 10.29121/shodhkosh.v5.i1.2024.882
Namita Tyagi, Tulika Tiwari
In ancient time the main purpose of sports was to attain entertainment whether they being peaceful domestic games or wild games. Beside entertainment games were also a medium of mutual interaction and lead to stress free life. According to Macdaugal “Games and Sports are important for the Security, development and growth of the individual”. Games and Sports is an integral part of our culture through which man has been strengthening the social relations. Games and Sports have been a means of physical, mental as well as cultural development. Through sports the culture and knowledge have been imparted to the future generations. The Games and Sports have been accepted all over the world as the best medium for physical strength and mental development.If we look at the history of the origin of the sports, we found it remains from prehistoric times. According to some written documents, it started with the emergence of great civilizations lie Greece, Egypt, and Indus Valley. Reference to sports in India is also mention in Vedas and various Literatures. In 1921-22 AD two important cities of Indus Valley Harappa and Mohanjo-daro was discovered by John Marshall, this civilization was the center of Art and Culture. Archeological excavations at Harappa and Mohanjo-daro show that people were involved in some kind of physical activity. The people used to play many types of games using stones, balls, and dice. Various types of toys have been found in the excavation which were made of copper, ivory, and baked clay. Some of the toys were extremely skillfully made and decorated. The toys and Statues of Indus Valley were made by the pinching method in clay in which the clay is pressed by hands to give its perfect shape and then strengthen by baking in furnace. The interest of Indus People towards sports is known from these artistic remains also the skill on the artist who creates these toys which reflect the social perspective and mental outlook of that time. All these craft indicative the importance of games and sports and imagination of the artist
{"title":"A STUDY OF THE ARTISTIC TRADITION OF ELEGANT TOYS OF INDUS VALLY CIVILIZATION","authors":"Namita Tyagi, Tulika Tiwari","doi":"10.29121/shodhkosh.v5.i1.2024.882","DOIUrl":"https://doi.org/10.29121/shodhkosh.v5.i1.2024.882","url":null,"abstract":"In ancient time the main purpose of sports was to attain entertainment whether they being peaceful domestic games or wild games. Beside entertainment games were also a medium of mutual interaction and lead to stress free life. According to Macdaugal “Games and Sports are important for the Security, development and growth of the individual”. Games and Sports is an integral part of our culture through which man has been strengthening the social relations. Games and Sports have been a means of physical, mental as well as cultural development. Through sports the culture and knowledge have been imparted to the future generations. The Games and Sports have been accepted all over the world as the best medium for physical strength and mental development.If we look at the history of the origin of the sports, we found it remains from prehistoric times. According to some written documents, it started with the emergence of great civilizations lie Greece, Egypt, and Indus Valley. Reference to sports in India is also mention in Vedas and various Literatures. In 1921-22 AD two important cities of Indus Valley Harappa and Mohanjo-daro was discovered by John Marshall, this civilization was the center of Art and Culture. Archeological excavations at Harappa and Mohanjo-daro show that people were involved in some kind of physical activity. The people used to play many types of games using stones, balls, and dice. Various types of toys have been found in the excavation which were made of copper, ivory, and baked clay. Some of the toys were extremely skillfully made and decorated. The toys and Statues of Indus Valley were made by the pinching method in clay in which the clay is pressed by hands to give its perfect shape and then strengthen by baking in furnace. The interest of Indus People towards sports is known from these artistic remains also the skill on the artist who creates these toys which reflect the social perspective and mental outlook of that time. All these craft indicative the importance of games and sports and imagination of the artist","PeriodicalId":503455,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"135 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140256648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-04DOI: 10.29121/shodhkosh.v5.i1.2024.853
Prashant Kalshetti, Sonali Patil, Bharat Jadhav
This research delves into the impact and perception of government initiatives within the vibrant tapestry of the handicraft industry. Through a quantitative methodology, this study scrutinizes the perceptions of industry personnel regarding governmental interventions aimed at bolstering the handicraft sector's growth. Utilizing Likert-based questionnaires, data from 263 participants were analyzed, revealing intriguing insights into the perceived efficacy of these initiatives. The findings exhibit a prevailing positive perception among industry stakeholders, indicating a notable impact on various facets of the handicraft ecosystem, from market visibility and economic growth to innovation and artisan empowerment. These results not only underscore the effectiveness of government initiatives but also reveal a robust belief among stakeholders in the earnestness and transparency of these efforts. The implications of these findings extend to fostering greater collaboration between government bodies and industry stakeholders, paving the way for a more resilient and empowered handicraft sector.
{"title":"ANALYSIS OF GOVT INITIATIVES TO BOOST HANDICRAFT INDUSTRY IN INDIA","authors":"Prashant Kalshetti, Sonali Patil, Bharat Jadhav","doi":"10.29121/shodhkosh.v5.i1.2024.853","DOIUrl":"https://doi.org/10.29121/shodhkosh.v5.i1.2024.853","url":null,"abstract":"This research delves into the impact and perception of government initiatives within the vibrant tapestry of the handicraft industry. Through a quantitative methodology, this study scrutinizes the perceptions of industry personnel regarding governmental interventions aimed at bolstering the handicraft sector's growth. Utilizing Likert-based questionnaires, data from 263 participants were analyzed, revealing intriguing insights into the perceived efficacy of these initiatives. The findings exhibit a prevailing positive perception among industry stakeholders, indicating a notable impact on various facets of the handicraft ecosystem, from market visibility and economic growth to innovation and artisan empowerment. These results not only underscore the effectiveness of government initiatives but also reveal a robust belief among stakeholders in the earnestness and transparency of these efforts. The implications of these findings extend to fostering greater collaboration between government bodies and industry stakeholders, paving the way for a more resilient and empowered handicraft sector.","PeriodicalId":503455,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140266610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.29121/shodhkosh.v5.i1ncjcfpc.2024.952
S. Kr
Dear Readers and Contributors,The Department of Journalism & Mass Communication, Faculty of Science & Humanities, SRM Institute of Science & Technology, Kattankulathur organized a Two- Day National Conference on Journalistic and Creative Freedom: Prospects and Challenges on 21, & 22 September 2023. The conference had eight sessions, including two hybrid mode sessions; the conference has papers across India.The conference included eight different panel experts in the field of our conference themes, such as Press freedom, Media independence, Free speech, Editorial independence, Censorship, Information access, Journalistic ethics, Media pluralism, Artistic expression, Creative autonomy, Freedom of imagination, Intellectual property, Cultural diversity, Creative license, Copyright protection, Artistic integrity, Unrestricted creativity, Online censorship, Social media moderation, Content filtering, Information control, Digital censorship, Content moderation policies, Online speech restrictions, Content removal, Online surveillance. During the research presentation, the experts and participants discussed and cultivated knowledge on the specific topic among the audience.Significantly, the keynote speaker Dr. Debi Chatterjee, Former Professor, Department of International Relations, Jadavpur University, Kolkata, emphasized the role of media in safeguarding democracy in a nation. Transparency and accountability are essential for the functioning of a healthy democracy. Investigative journalism exposes corruption, abuse of power, and other threats to democratic principles. The notable speaker has highlighted the important factor that Media plays a fundamental role in providing citizens with accurate and timely information about political events, policies, and issues. She also asked the media students as well as professionals to be torch bearers for media as well as creative freedom. The valedictory speaker Mr. Nandakummar R, Director, Directorate of Communication, SRM Institute of Science and Technology has incited a diverse and pluralistic media landscape ensures that a variety of perspectives and opinions are represented. And Media diversity is crucial for preventing the concentration of power and fostering a more inclusive democracy.The conference research papers had Sixty-Seven research papers have presented during the two days National conference: Forty-Seven (47) papers on the physical mode and twenty (20) on hybrid mode, including special sessions. Few papers related to scope were selected to be published in the UGC Care-Listed Journal "ShodhKosh: Journal of Visual and Performing Arts" as a special issue titled "National Conference on Journalistic and Creative Freedom: Prospects and Challenges”. I express my sincere thanks to the publisher of Granthaalayah Publications for their noble partnership with our institution, inspiring and acknowledging researchers.
{"title":"A LETTER FROM SPECIAL EDITION EDITOR IN CHIEF - DR. SHIVA SHANKARAN KR","authors":"S. Kr","doi":"10.29121/shodhkosh.v5.i1ncjcfpc.2024.952","DOIUrl":"https://doi.org/10.29121/shodhkosh.v5.i1ncjcfpc.2024.952","url":null,"abstract":"Dear Readers and Contributors,The Department of Journalism & Mass Communication, Faculty of Science & Humanities, SRM Institute of Science & Technology, Kattankulathur organized a Two- Day National Conference on Journalistic and Creative Freedom: Prospects and Challenges on 21, & 22 September 2023. The conference had eight sessions, including two hybrid mode sessions; the conference has papers across India.The conference included eight different panel experts in the field of our conference themes, such as Press freedom, Media independence, Free speech, Editorial independence, Censorship, Information access, Journalistic ethics, Media pluralism, Artistic expression, Creative autonomy, Freedom of imagination, Intellectual property, Cultural diversity, Creative license, Copyright protection, Artistic integrity, Unrestricted creativity, Online censorship, Social media moderation, Content filtering, Information control, Digital censorship, Content moderation policies, Online speech restrictions, Content removal, Online surveillance. During the research presentation, the experts and participants discussed and cultivated knowledge on the specific topic among the audience.Significantly, the keynote speaker Dr. Debi Chatterjee, Former Professor, Department of International Relations, Jadavpur University, Kolkata, emphasized the role of media in safeguarding democracy in a nation. Transparency and accountability are essential for the functioning of a healthy democracy. Investigative journalism exposes corruption, abuse of power, and other threats to democratic principles. The notable speaker has highlighted the important factor that Media plays a fundamental role in providing citizens with accurate and timely information about political events, policies, and issues. She also asked the media students as well as professionals to be torch bearers for media as well as creative freedom. The valedictory speaker Mr. Nandakummar R, Director, Directorate of Communication, SRM Institute of Science and Technology has incited a diverse and pluralistic media landscape ensures that a variety of perspectives and opinions are represented. And Media diversity is crucial for preventing the concentration of power and fostering a more inclusive democracy.The conference research papers had Sixty-Seven research papers have presented during the two days National conference: Forty-Seven (47) papers on the physical mode and twenty (20) on hybrid mode, including special sessions. Few papers related to scope were selected to be published in the UGC Care-Listed Journal \"ShodhKosh: Journal of Visual and Performing Arts\" as a special issue titled \"National Conference on Journalistic and Creative Freedom: Prospects and Challenges”. I express my sincere thanks to the publisher of Granthaalayah Publications for their noble partnership with our institution, inspiring and acknowledging researchers.","PeriodicalId":503455,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"3 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139774705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.29121/shodhkosh.v5.i1ncjcfpc.2024.765
Vanathu Suresh A., Subramani R.
Cinema is the most significant form of art and the most profound communication tool. Pariyerum Perumal is a thought-provoking Tamil film directed by Mari Selvaraj. This film looks deeply into the persistent caste myths in Indian society, particularly on the suffering of the Dalit group (formerly known as "untouchables"), the story of Pariyan, a young Dalit student who wants to be a lawyer. Pariyan struggles with the harsh reality of prejudice and caste-based discrimination in a rural Indian setting while he pursues his education. In the story, Pariyan is isolated from his upper-caste colleagues in college and experiences violence and humiliation due to the sharp caste-based division pervasive in society. The film Pariyerum Perumal shows underprivileged groups' tenacity and struggle to claim their identity and dignity. Pariyan is adamant about overcoming trials and obstacles to achieve his goals and free himself from caste oppression. The movie fiercely refutes the idea of caste superiority and exposes the sneaky prejudices based on caste, even among those who appear progressive. This article focused on how Pariyerum Perumal portrays the caste-based problems afflicting modern India painfully and realistically. It sparks crucial dialogues on caste prejudice, violence, and the pressing need for societal transformation to destroy the antiquated caste myths that still exclude and oppress millions of people in the nation.
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