Pub Date : 2023-06-05DOI: 10.1080/0267257x.2023.2209579
M. Yeh, Kristen L. Walker, Kimberly V. Legocki, Meike Eilert
{"title":"Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression","authors":"M. Yeh, Kristen L. Walker, Kimberly V. Legocki, Meike Eilert","doi":"10.1080/0267257x.2023.2209579","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2209579","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48768992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-05DOI: 10.1080/0267257x.2023.2217826
S. Montaño, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy, N. Newman
{"title":"Assessing authentically – learnings from marketing educators","authors":"S. Montaño, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy, N. Newman","doi":"10.1080/0267257x.2023.2217826","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2217826","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"1 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41755988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-01DOI: 10.1080/0267257x.2023.2217840
Stephen Brown
ABSTRACT Once upon a time, failure was believed to be a very bad thing. It is now seen as a means of living happily ever after. For some fail-fans, it is a magic kingdom called Acadreamia, where missteps make marketers stronger. For others, it is a heinous haunted mansion, ReviewView, where recurring nightmares reside. An unembellished autoethnography, this essay tells the blood-curdling tale of the author’s failed attempt to write a bestseller about failure. A marketing monstrosity, it has few redeeming features.
{"title":"Fee Fi Fo Fail: fairy stories for future failures","authors":"Stephen Brown","doi":"10.1080/0267257x.2023.2217840","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2217840","url":null,"abstract":"ABSTRACT Once upon a time, failure was believed to be a very bad thing. It is now seen as a means of living happily ever after. For some fail-fans, it is a magic kingdom called Acadreamia, where missteps make marketers stronger. For others, it is a heinous haunted mansion, ReviewView, where recurring nightmares reside. An unembellished autoethnography, this essay tells the blood-curdling tale of the author’s failed attempt to write a bestseller about failure. A marketing monstrosity, it has few redeeming features.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"829 - 840"},"PeriodicalIF":4.4,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41747718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.1080/0267257x.2023.2213239
C. Huston, A. Cruz, Eloise Zoppos
{"title":"Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective","authors":"C. Huston, A. Cruz, Eloise Zoppos","doi":"10.1080/0267257x.2023.2213239","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2213239","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43765039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-17DOI: 10.1080/0267257X.2023.2208597
Ratna Khanijou, Amalina Zakariah
ABSTRACT Against the backdrop of neoliberalism affecting the higher education sector, critical research in marketing and management remains dominated by Western Eurocentric theories. As a result, non-Western researchers are expected to socialise with the Western theoretical discourse to succeed and progress in Western academia. In this paper, we reflected on our personal experiences as early career researchers from Southeast Asia who have studied and are currently working in the UK as we navigate around the structural expectations, challenges, and strategies in pursuing our research. We merged our voices with those of other doctoral students from non-Western backgrounds in the discipline to present some coping mechanisms that researchers like us adopt to avoid failure in academia. We argue that the conformity to Western academia and its hidden struggles produce risk-averse junior researchers; thus, limiting creativity, diversity, and potential growth in the discipline.
{"title":"Avoiding failure in academia: strategies from non-Western early career researchers in the UK","authors":"Ratna Khanijou, Amalina Zakariah","doi":"10.1080/0267257X.2023.2208597","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2208597","url":null,"abstract":"ABSTRACT Against the backdrop of neoliberalism affecting the higher education sector, critical research in marketing and management remains dominated by Western Eurocentric theories. As a result, non-Western researchers are expected to socialise with the Western theoretical discourse to succeed and progress in Western academia. In this paper, we reflected on our personal experiences as early career researchers from Southeast Asia who have studied and are currently working in the UK as we navigate around the structural expectations, challenges, and strategies in pursuing our research. We merged our voices with those of other doctoral students from non-Western backgrounds in the discipline to present some coping mechanisms that researchers like us adopt to avoid failure in academia. We argue that the conformity to Western academia and its hidden struggles produce risk-averse junior researchers; thus, limiting creativity, diversity, and potential growth in the discipline.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"782 - 806"},"PeriodicalIF":4.4,"publicationDate":"2023-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42831088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-16DOI: 10.1080/0267257x.2023.2211588
Arun Sreekumar, R. Arias, Cele C. Otnes, Linda Tuncay Zayer
{"title":"Shining the spotlight on marketplace rituals: a review and research agenda","authors":"Arun Sreekumar, R. Arias, Cele C. Otnes, Linda Tuncay Zayer","doi":"10.1080/0267257x.2023.2211588","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2211588","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46568174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-15DOI: 10.1080/0267257x.2023.2211084
Laee Choi, Jiyoung Hwang
ABSTRACT Many US consumers wanting a healthy lifestyle are interested in cannabidiol (CBD) products, but these products remain somewhat controversial. This study investigates how product factors, consumer knowledge, and external cues to action influence the perceived benefits of, and barriers to, CBD, driving adoption intention. Study 1 explores important factors influencing CBD adoption. Study 2, which relies on experimental studies, reveals that certification labels, subjective knowledge, usage experience, and external cues to action influence the perceived benefits and barriers, further impacting adoption intention. The impact of the perceived benefits and barriers on adoption intention is stronger in consumers with greater concerns about their overall health. Insights into factors influencing consumer perceptions and adoption of CBD extend our knowledge of consumer responses to CBD and highlight valuable implications for marketers and policymakers.
{"title":"What drives consumer perceptions and adoption of cannabidiol (CBD) products?","authors":"Laee Choi, Jiyoung Hwang","doi":"10.1080/0267257x.2023.2211084","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2211084","url":null,"abstract":"ABSTRACT Many US consumers wanting a healthy lifestyle are interested in cannabidiol (CBD) products, but these products remain somewhat controversial. This study investigates how product factors, consumer knowledge, and external cues to action influence the perceived benefits of, and barriers to, CBD, driving adoption intention. Study 1 explores important factors influencing CBD adoption. Study 2, which relies on experimental studies, reveals that certification labels, subjective knowledge, usage experience, and external cues to action influence the perceived benefits and barriers, further impacting adoption intention. The impact of the perceived benefits and barriers on adoption intention is stronger in consumers with greater concerns about their overall health. Insights into factors influencing consumer perceptions and adoption of CBD extend our knowledge of consumer responses to CBD and highlight valuable implications for marketers and policymakers.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48354389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-15DOI: 10.1080/0267257X.2023.2211592
M. Hemais, Laís Rodrigues
ABSTRACT The mainstream area of marketing maintains that consumerism is a social movement that seeks to support consumers against corporate wrongdoings. Led by the area’s canons, particularly Philip Kotler, marketing has associated consumerist values with neoliberal-capitalist principles; however, it has failed to address the issues, realities, and contexts of consumerism and consumerists in the Global South, in their multiple and non-homogenous forms, which are onto-epistemically aligned to such realities. The present paper aims to analyse, through a decolonial perspective from Latin America, how the consumerism led in marketing by Kotler fails to promote consumer protection in multiple realities and for multiple groups, especially (if not only) in the Global South. Latin American decolonial theorisations related to hierarchies of power, locus of enunciation and universalisation of knowledge are adopted, in order to critically analyse these failures, based on a perspective that originates in a non-hegemonic context.
{"title":"Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions","authors":"M. Hemais, Laís Rodrigues","doi":"10.1080/0267257X.2023.2211592","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2211592","url":null,"abstract":"ABSTRACT The mainstream area of marketing maintains that consumerism is a social movement that seeks to support consumers against corporate wrongdoings. Led by the area’s canons, particularly Philip Kotler, marketing has associated consumerist values with neoliberal-capitalist principles; however, it has failed to address the issues, realities, and contexts of consumerism and consumerists in the Global South, in their multiple and non-homogenous forms, which are onto-epistemically aligned to such realities. The present paper aims to analyse, through a decolonial perspective from Latin America, how the consumerism led in marketing by Kotler fails to promote consumer protection in multiple realities and for multiple groups, especially (if not only) in the Global South. Latin American decolonial theorisations related to hierarchies of power, locus of enunciation and universalisation of knowledge are adopted, in order to critically analyse these failures, based on a perspective that originates in a non-hegemonic context.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"756 - 781"},"PeriodicalIF":4.4,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47142473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-27DOI: 10.1080/0267257x.2023.2203710
T. Leclercq, Ingrid Poncin
{"title":"Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform","authors":"T. Leclercq, Ingrid Poncin","doi":"10.1080/0267257x.2023.2203710","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2203710","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41918654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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