Pub Date : 2023-05-15DOI: 10.1080/0267257x.2023.2211084
Laee Choi, Jiyoung Hwang
ABSTRACT Many US consumers wanting a healthy lifestyle are interested in cannabidiol (CBD) products, but these products remain somewhat controversial. This study investigates how product factors, consumer knowledge, and external cues to action influence the perceived benefits of, and barriers to, CBD, driving adoption intention. Study 1 explores important factors influencing CBD adoption. Study 2, which relies on experimental studies, reveals that certification labels, subjective knowledge, usage experience, and external cues to action influence the perceived benefits and barriers, further impacting adoption intention. The impact of the perceived benefits and barriers on adoption intention is stronger in consumers with greater concerns about their overall health. Insights into factors influencing consumer perceptions and adoption of CBD extend our knowledge of consumer responses to CBD and highlight valuable implications for marketers and policymakers.
{"title":"What drives consumer perceptions and adoption of cannabidiol (CBD) products?","authors":"Laee Choi, Jiyoung Hwang","doi":"10.1080/0267257x.2023.2211084","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2211084","url":null,"abstract":"ABSTRACT Many US consumers wanting a healthy lifestyle are interested in cannabidiol (CBD) products, but these products remain somewhat controversial. This study investigates how product factors, consumer knowledge, and external cues to action influence the perceived benefits of, and barriers to, CBD, driving adoption intention. Study 1 explores important factors influencing CBD adoption. Study 2, which relies on experimental studies, reveals that certification labels, subjective knowledge, usage experience, and external cues to action influence the perceived benefits and barriers, further impacting adoption intention. The impact of the perceived benefits and barriers on adoption intention is stronger in consumers with greater concerns about their overall health. Insights into factors influencing consumer perceptions and adoption of CBD extend our knowledge of consumer responses to CBD and highlight valuable implications for marketers and policymakers.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48354389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-15DOI: 10.1080/0267257X.2023.2211592
M. Hemais, Laís Rodrigues
ABSTRACT The mainstream area of marketing maintains that consumerism is a social movement that seeks to support consumers against corporate wrongdoings. Led by the area’s canons, particularly Philip Kotler, marketing has associated consumerist values with neoliberal-capitalist principles; however, it has failed to address the issues, realities, and contexts of consumerism and consumerists in the Global South, in their multiple and non-homogenous forms, which are onto-epistemically aligned to such realities. The present paper aims to analyse, through a decolonial perspective from Latin America, how the consumerism led in marketing by Kotler fails to promote consumer protection in multiple realities and for multiple groups, especially (if not only) in the Global South. Latin American decolonial theorisations related to hierarchies of power, locus of enunciation and universalisation of knowledge are adopted, in order to critically analyse these failures, based on a perspective that originates in a non-hegemonic context.
{"title":"Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions","authors":"M. Hemais, Laís Rodrigues","doi":"10.1080/0267257X.2023.2211592","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2211592","url":null,"abstract":"ABSTRACT The mainstream area of marketing maintains that consumerism is a social movement that seeks to support consumers against corporate wrongdoings. Led by the area’s canons, particularly Philip Kotler, marketing has associated consumerist values with neoliberal-capitalist principles; however, it has failed to address the issues, realities, and contexts of consumerism and consumerists in the Global South, in their multiple and non-homogenous forms, which are onto-epistemically aligned to such realities. The present paper aims to analyse, through a decolonial perspective from Latin America, how the consumerism led in marketing by Kotler fails to promote consumer protection in multiple realities and for multiple groups, especially (if not only) in the Global South. Latin American decolonial theorisations related to hierarchies of power, locus of enunciation and universalisation of knowledge are adopted, in order to critically analyse these failures, based on a perspective that originates in a non-hegemonic context.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47142473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-27DOI: 10.1080/0267257x.2023.2203710
T. Leclercq, Ingrid Poncin
{"title":"Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform","authors":"T. Leclercq, Ingrid Poncin","doi":"10.1080/0267257x.2023.2203710","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2203710","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41918654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-24DOI: 10.1080/0267257X.2023.2213964
Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier, C. Petr
Cultural and tourism organisations have always been characterised by their capacity for innovation (Caves, 2000; Pratt & Jeffcutt, 2009; Wijngaarden et al., 2019). These innovations can be associated with both the design and creation of new cultural and tourism products or with radically innovative production processes that break with existing conventions (Castañer & Campos, 2002; Pierce, 2000; Trevisan, 2016). Beyond ‘product’ innovations, forms of strategic and marketing innovation include the introduction of a novelty into an organisation leading to a particular organisational change (Le Roy et al., 2013) through experience design, distribution channels, place branding (Chaney, 2020; Lichrou et al., 2017) or labelling such as Unesco (Barbosa, 2016; Dosquet et al., 2020; Mariani & Guizzardi, 2020; Thuriot, 2019), or communication strategies and pricing mechanisms like paid streaming for theatres and operas (Mueser & Vlachos, 2018; Roll et al., 2017). The broad scope of research about innovations in increasingly intertwined cultural and tourism experiences (Bourgeon-Renault & Petr, 2022) and their implications for marketing theory and practice (Purchase & Volery, 2020) calls for more significant research on such sectors. The impact of new technologies on making offers more attractive has been demonstrated in practice (particularly through audiences’ reception of these offers), supporting the need for marketing to increase understanding of the various ways in which innovative technologies can generate positive effects on the evaluation and promotion of offers. Further, recent and previous research have highlighted the role of co-creation, social interactions and emotions, narratives, and gamification during the experience (BourgeonRenault et al., 2019; Frochot et al., 2017; Garcia et al., 2019; Jafari et al., 2013; Minkiewicz et al., 2014; Xi & Hamari, 2020; Xu et al., 2017). However, we should not only focus on these themes since new technologies infuse the entirety of the stages from production to consumption of a cultural and tourist experience, leading to profound changes in the value chain (Benghozi, 2016; Benghozi & Salvador, 2016). Therefore, there are still numerous and important research gaps to fulfill. This special issue sheds light on the diversity of the impacts of technology and innovation in the cultural and tourism sectors. In doing so, this special issue belongs to the Journal of Marketing Management’s long tradition of stimulating research in the field and to provide conceptual and empirical content for further managerial conclusions and recommendations (Butler, 2000; Derbaix & Gombault, 2016; Dresler & Fuchs, 2021; Hanna & Rowley, 2019; Hunter-Jones, 2014; Lecompte et al., 2017; Lehman & Wickham, 2014; Murdy et al., 2016; Preece & Kerrigan, 2015; Skandalis et al., 2016; Tinson et al., 2015; Vom Lehn, 2010; etc.). A preliminary commentary shows how the COVID-19 pandemic disrupted the operations of many cultural industries. It al
{"title":"New marketing theories and practices emerging from innovations in the cultural and tourism sectors","authors":"Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier, C. Petr","doi":"10.1080/0267257X.2023.2213964","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2213964","url":null,"abstract":"Cultural and tourism organisations have always been characterised by their capacity for innovation (Caves, 2000; Pratt & Jeffcutt, 2009; Wijngaarden et al., 2019). These innovations can be associated with both the design and creation of new cultural and tourism products or with radically innovative production processes that break with existing conventions (Castañer & Campos, 2002; Pierce, 2000; Trevisan, 2016). Beyond ‘product’ innovations, forms of strategic and marketing innovation include the introduction of a novelty into an organisation leading to a particular organisational change (Le Roy et al., 2013) through experience design, distribution channels, place branding (Chaney, 2020; Lichrou et al., 2017) or labelling such as Unesco (Barbosa, 2016; Dosquet et al., 2020; Mariani & Guizzardi, 2020; Thuriot, 2019), or communication strategies and pricing mechanisms like paid streaming for theatres and operas (Mueser & Vlachos, 2018; Roll et al., 2017). The broad scope of research about innovations in increasingly intertwined cultural and tourism experiences (Bourgeon-Renault & Petr, 2022) and their implications for marketing theory and practice (Purchase & Volery, 2020) calls for more significant research on such sectors. The impact of new technologies on making offers more attractive has been demonstrated in practice (particularly through audiences’ reception of these offers), supporting the need for marketing to increase understanding of the various ways in which innovative technologies can generate positive effects on the evaluation and promotion of offers. Further, recent and previous research have highlighted the role of co-creation, social interactions and emotions, narratives, and gamification during the experience (BourgeonRenault et al., 2019; Frochot et al., 2017; Garcia et al., 2019; Jafari et al., 2013; Minkiewicz et al., 2014; Xi & Hamari, 2020; Xu et al., 2017). However, we should not only focus on these themes since new technologies infuse the entirety of the stages from production to consumption of a cultural and tourist experience, leading to profound changes in the value chain (Benghozi, 2016; Benghozi & Salvador, 2016). Therefore, there are still numerous and important research gaps to fulfill. This special issue sheds light on the diversity of the impacts of technology and innovation in the cultural and tourism sectors. In doing so, this special issue belongs to the Journal of Marketing Management’s long tradition of stimulating research in the field and to provide conceptual and empirical content for further managerial conclusions and recommendations (Butler, 2000; Derbaix & Gombault, 2016; Dresler & Fuchs, 2021; Hanna & Rowley, 2019; Hunter-Jones, 2014; Lecompte et al., 2017; Lehman & Wickham, 2014; Murdy et al., 2016; Preece & Kerrigan, 2015; Skandalis et al., 2016; Tinson et al., 2015; Vom Lehn, 2010; etc.). A preliminary commentary shows how the COVID-19 pandemic disrupted the operations of many cultural industries. It al","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45271384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-24DOI: 10.1080/0267257X.2023.2205424
A. Decrop, Nathalie Dumont
ABSTRACT The COVID-19 pandemic, and the lockdown of populations and businesses that followed, disrupted the operations of many industries. It also paved the way for a large number of innovations and for an overall technological acceleration, both from companies and from consumers. More than other sectors, culture was largely affected by the crisis through the closing of theatres and of borders and had no other solution than adaptation and innovation in order to survive. This paper discusses a number of such innovations, both in terms of technology and of business models for the cultural industry (i.e. performing arts). Consumers’ evaluation of such innovations is assessed through a quantitative survey involving streaming experiences with theatre programs and broadcasted concerts.
{"title":"Innovations in COVID times: which lessons to learn for the cultural industry?","authors":"A. Decrop, Nathalie Dumont","doi":"10.1080/0267257X.2023.2205424","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2205424","url":null,"abstract":"ABSTRACT The COVID-19 pandemic, and the lockdown of populations and businesses that followed, disrupted the operations of many industries. It also paved the way for a large number of innovations and for an overall technological acceleration, both from companies and from consumers. More than other sectors, culture was largely affected by the crisis through the closing of theatres and of borders and had no other solution than adaptation and innovation in order to survive. This paper discusses a number of such innovations, both in terms of technology and of business models for the cultural industry (i.e. performing arts). Consumers’ evaluation of such innovations is assessed through a quantitative survey involving streaming experiences with theatre programs and broadcasted concerts.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47132157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-16DOI: 10.1080/0267257x.2023.2184852
Iida Hietala
{"title":"Clowns, fuzzy worms and blooming flowers: becoming a ‘creative child’ through arts consumption","authors":"Iida Hietala","doi":"10.1080/0267257x.2023.2184852","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2184852","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44008307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-06DOI: 10.1080/0267257x.2023.2172448
Rohini Vijaygopal, R. Bennett, Sharmila Savani
{"title":"Initiation, marketing and branding of smart city projects: a study of decision processes","authors":"Rohini Vijaygopal, R. Bennett, Sharmila Savani","doi":"10.1080/0267257x.2023.2172448","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2172448","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48076303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-01DOI: 10.1080/0267257x.2023.2172449
T. Bradford, John F. Sherry
{"title":"The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval","authors":"T. Bradford, John F. Sherry","doi":"10.1080/0267257x.2023.2172449","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2172449","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42279659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-31DOI: 10.1080/0267257X.2023.2172059
En-yi Chou, Cheng-Yu Lin
ABSTRACT Firms can leverage social media brand communities (SMBCs) to manage consumer relationships. This study investigated firm engagement tactics using a mixed-methods approach with qualitative (Study one) and quantitative (Study two) analyses. Building on uses and gratifications theory and the qualitative results, we identify brand-specific consumer education, reputation enhancement, incentives provision, interaction support, and entertainment support as firm engagement tactics. Next, we explore the moderating effect of firm engagement tactics on the SMBC identification/SMBC engagement and SMBC engagement/brand loyalty relationships using the partial least squares method. The results confirm that consumer engagement mediates the link between SMBC identification and brand loyalty. In addition, firm engagement tactics positively moderate the aforementioned relationships. The theoretical and practical implications are discussed.
{"title":"Building a social media community around your brand: the moderating role of firm engagement tactics","authors":"En-yi Chou, Cheng-Yu Lin","doi":"10.1080/0267257X.2023.2172059","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2172059","url":null,"abstract":"ABSTRACT Firms can leverage social media brand communities (SMBCs) to manage consumer relationships. This study investigated firm engagement tactics using a mixed-methods approach with qualitative (Study one) and quantitative (Study two) analyses. Building on uses and gratifications theory and the qualitative results, we identify brand-specific consumer education, reputation enhancement, incentives provision, interaction support, and entertainment support as firm engagement tactics. Next, we explore the moderating effect of firm engagement tactics on the SMBC identification/SMBC engagement and SMBC engagement/brand loyalty relationships using the partial least squares method. The results confirm that consumer engagement mediates the link between SMBC identification and brand loyalty. In addition, firm engagement tactics positively moderate the aforementioned relationships. The theoretical and practical implications are discussed.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45319395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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