Pub Date : 2025-09-01DOI: 10.1016/j.jhtm.2025.101319
Sarah Lefebvre , Laura Boman , Marissa Orlowski
The presentation of cocktails plays a crucial role in shaping consumer perceptions and purchasing decisions. Despite growing interest in cocktail presentation, little research has examined how specific glassware features influence consumer perceptions in hospitality contexts. This study examines how cocktail glassware design—particularly the presence or absence of a stem—influences gender perceptions and, in turn, impacts consumer order intentions. Across three experiments, the current work investigates whether stemmed glasses are perceived as more feminine than stemless glasses and whether these gender perceptions influence order intentions differently for male and female consumers. We find that stemmed glasses are significantly more likely to be perceived as feminine, which negatively affects order intentions among male consumers. Female consumers, however, exhibit flexibility in their choices, showing no significant difference in order intentions based on glassware design. These findings contribute to the literature on beverage vessel attributes, product-based gender stereotypes and provide actionable insights for hospitality professionals seeking to optimize cocktail presentation strategies.
{"title":"Shaken, Stirred, And Stereotyped: Glassware’s Hidden Influence on Gender Perceptions and Order Intentions","authors":"Sarah Lefebvre , Laura Boman , Marissa Orlowski","doi":"10.1016/j.jhtm.2025.101319","DOIUrl":"10.1016/j.jhtm.2025.101319","url":null,"abstract":"<div><div>The presentation of cocktails plays a crucial role in shaping consumer perceptions and purchasing decisions. Despite growing interest in cocktail presentation, little research has examined how specific glassware features influence consumer perceptions in hospitality contexts. This study examines how cocktail glassware design—particularly the presence or absence of a stem—influences gender perceptions and, in turn, impacts consumer order intentions. Across three experiments, the current work investigates whether stemmed glasses are perceived as more feminine than stemless glasses and whether these gender perceptions influence order intentions differently for male and female consumers. We find that stemmed glasses are significantly more likely to be perceived as feminine, which negatively affects order intentions among male consumers. Female consumers, however, exhibit flexibility in their choices, showing no significant difference in order intentions based on glassware design. These findings contribute to the literature on beverage vessel attributes, product-based gender stereotypes and provide actionable insights for hospitality professionals seeking to optimize cocktail presentation strategies.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"64 ","pages":"Article 101319"},"PeriodicalIF":7.8,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145099219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01DOI: 10.1016/j.jhtm.2025.101300
Soona Park , Jaehee Gim , Sung In Kim , Heewon Kim
Personalization is a valuable strategy for enhancing hotel guests' perceived ownership by creating the impression that services are tailored to their needs. While proactive personalization is typically based on provider recommendations, reactive personalization involves adjusting services based on real-time customer preferences. Since guests tend to value services more when they feel a stronger sense of ownership, this study examines how two types of personalization influence perceived ownership and how their interaction with different technologies and data types can further shape ownership and build trust in hotels. According to the results, reactive personalization enhances perceived ownership more than proactive personalization. This positive effect is especially pronounced when guests engage with unfamiliar technologies and ethically sensitive data, such as biometrics, during the personalization process. This research highlights how personalization strategies can transform guests into owners of their hotel experience while fostering trust in hotels that adopt in-room technology-based personalized services.
{"title":"From guests to Owners: The power of reactive personalization in shaping perceived ownership in hotels","authors":"Soona Park , Jaehee Gim , Sung In Kim , Heewon Kim","doi":"10.1016/j.jhtm.2025.101300","DOIUrl":"10.1016/j.jhtm.2025.101300","url":null,"abstract":"<div><div><span><span>Personalization is a valuable strategy for enhancing hotel guests' perceived ownership by creating the impression that services are tailored to their needs. While proactive personalization is typically based on provider recommendations, reactive personalization involves adjusting services based on real-time customer preferences. Since guests tend to value services more when they feel a stronger sense of ownership, this study examines how two types of personalization influence perceived ownership and how their interaction with different technologies and </span>data types can further shape ownership and build trust in hotels. According to the results, reactive personalization enhances perceived ownership more than proactive personalization. This positive effect is especially pronounced when guests engage with unfamiliar technologies and ethically sensitive data, such as </span>biometrics<span>, during the personalization process. This research highlights how personalization strategies can transform guests into owners of their hotel experience while fostering trust in hotels that adopt in-room technology-based personalized services.</span></div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"64 ","pages":"Article 101300"},"PeriodicalIF":7.8,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144341209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01DOI: 10.1016/j.jhtm.2025.101325
Huimin Liu
Trauma is a widespread and influential aspect of human experience, yet it remains largely overlooked in customer experience design within tourism and hospitality. This oversight risks not only failing to support wellness but also potentially retraumatizing individuals through poorly designed experience touchpoints and journeys. This research introduces a new design genre — Trauma-Informed Customer Experience Design (TICXD) — which adapts principles of trauma-informed care to the contexts of tourism and hospitality. This research lays the theoretical foundation for future trauma-informed customer experience design research. It also advocates for continued scholarly and practical attention to trauma as a critical factor in tourism and hospitality contexts.
{"title":"Toward trauma-informed customer experience design in tourism and hospitality","authors":"Huimin Liu","doi":"10.1016/j.jhtm.2025.101325","DOIUrl":"10.1016/j.jhtm.2025.101325","url":null,"abstract":"<div><div>Trauma is a widespread and influential aspect of human experience, yet it remains largely overlooked in customer experience design within tourism and hospitality. This oversight risks not only failing to support wellness but also potentially retraumatizing individuals through poorly designed experience touchpoints and journeys. This research introduces a new design genre — Trauma-Informed Customer Experience Design (TICXD) — which adapts principles of trauma-informed care to the contexts of tourism and hospitality. This research lays the theoretical foundation for future trauma-informed customer experience design research. It also advocates for continued scholarly and practical attention to trauma as a critical factor in tourism and hospitality contexts.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"64 ","pages":"Article 101325"},"PeriodicalIF":7.8,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145099319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01DOI: 10.1016/j.jhtm.2025.101322
Chunli Ji , Yufan Liu , Catherine Prentice
Integrated resorts (IRs) have become pivotal tourism destinations, leveraging exhibitions as a key component of their MICE (Meetings, Incentives, Conventions, and Exhibitions) offerings to drive economic and experiential outcomes. Despite the growing significance of IR-based exhibitions, limited research has explored how attendee experience influences emotional responses and subsequent consumption behaviours within these multifaceted ecosystems. This study investigates how functional, hedonic, and social experiences at IR-based exhibitions shape attendees’ consumption and beyond (referred to as extended consumption intention, ECI). Drawing on the Pleasure-Arousal-Dominance (PAD) model, the study proposes that pleasure, arousal, and dominance mediate the relationships between these experiences and consumption behaviours. Data were collected from 422 exhibition attendees at IRs in Macao. The results confirm that all three experience dimensions significantly and positively influence pleasure, arousal, and dominance, which, in turn, affect their ECI. This study contributes to the MICE tourism, hospitality, and consumer behaviour literature by highlighting the experiential pathways that catalyze broader consumption within IR ecosystems.
{"title":"The ripple effects of great experience with attending exhibitions the case of the integrated resorts","authors":"Chunli Ji , Yufan Liu , Catherine Prentice","doi":"10.1016/j.jhtm.2025.101322","DOIUrl":"10.1016/j.jhtm.2025.101322","url":null,"abstract":"<div><div>Integrated resorts (IRs) have become pivotal tourism destinations, leveraging exhibitions as a key component of their MICE (Meetings, Incentives, Conventions, and Exhibitions) offerings to drive economic and experiential outcomes. Despite the growing significance of IR-based exhibitions, limited research has explored how attendee experience influences emotional responses and subsequent consumption behaviours within these multifaceted ecosystems. This study investigates how functional, hedonic, and social experiences at IR-based exhibitions shape attendees’ consumption and beyond (referred to as extended consumption intention, ECI). Drawing on the Pleasure-Arousal-Dominance (PAD) model, the study proposes that pleasure, arousal, and dominance mediate the relationships between these experiences and consumption behaviours. Data were collected from 422 exhibition attendees at IRs in Macao. The results confirm that all three experience dimensions significantly and positively influence pleasure, arousal, and dominance, which, in turn, affect their ECI. This study contributes to the MICE tourism, hospitality, and consumer behaviour literature by highlighting the experiential pathways that catalyze broader consumption within IR ecosystems.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"64 ","pages":"Article 101322"},"PeriodicalIF":7.8,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144923999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01DOI: 10.1016/j.jhtm.2025.101321
Zongwei Hu , Shuo Yu , Jian Ming Luo
Negative reviews significantly influence consumer decisions in hospitality. As review volume increases, responding to all reviews becomes impractical, prompting the need for targeted strategies. This study explores how negative review types (subjective vs. objective) affect consumer perceptions and behaviour, drawing on cognitive dissonance and equity theories. A mixed-method approach was used, employing quasi-natural experimental design and between-subject experimental design. This research shows that subjective reviews enhance trust, whereas objective reviews evoke greater empathy and booking intention. Trust and empathy jointly mediate the effect of text type on booking decisions. Faster responses are also more effective for subjective reviews, whereas slower, more thoughtful replies suit objective reviews. These findings challenge the traditional belief that objective comments and rapid responses are always more effective and offer theoretical and practical insights into managing negative online reviews.
{"title":"“This is inequity!” Exploring the potential positive impact of negative online reviews","authors":"Zongwei Hu , Shuo Yu , Jian Ming Luo","doi":"10.1016/j.jhtm.2025.101321","DOIUrl":"10.1016/j.jhtm.2025.101321","url":null,"abstract":"<div><div>Negative reviews significantly influence consumer decisions in hospitality. As review volume increases, responding to all reviews becomes impractical, prompting the need for targeted strategies. This study explores how negative review types (subjective vs. objective) affect consumer perceptions and behaviour, drawing on cognitive dissonance and equity theories. A mixed-method approach was used, employing quasi-natural experimental design and between-subject experimental design. This research shows that subjective reviews enhance trust, whereas objective reviews evoke greater empathy and booking intention. Trust and empathy jointly mediate the effect of text type on booking decisions. Faster responses are also more effective for subjective reviews, whereas slower, more thoughtful replies suit objective reviews. These findings challenge the traditional belief that objective comments and rapid responses are always more effective and offer theoretical and practical insights into managing negative online reviews.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"64 ","pages":"Article 101321"},"PeriodicalIF":7.8,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145099224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01DOI: 10.1016/j.jhtm.2025.101301
Bin Wang , Min Shu , Yunyao Liu , Jay Kandampully
Although considerable attention has been given to logo colors and typefaces, the focus on the shape of destination logos is still limited. This study aims to address this gap by examining the matching effect between logo shape and destination stereotypes (warm vs. competent) and investigating how this effect influences subsequent tourist responses. Through two logo drawing tasks with four real destinations and two scenario-based experiments with Chinese and American participants respectively (N = 1, 084), the research found that circular logos are better aligned with warm destinations, while angular logos are more suitable for competent destinations, both enhancing tourist responses. Furthermore, perceived fit and processing fluency were found to serially mediate the interaction effect between logo shape and destination stereotype on tourists' responses. These findings provide valuable insights for destination branding and marketing, visual presentations, and communications.
{"title":"Does your destination have the right logo? A story of circularity versus angularity, destination stereotype, perceived fit, and fluency","authors":"Bin Wang , Min Shu , Yunyao Liu , Jay Kandampully","doi":"10.1016/j.jhtm.2025.101301","DOIUrl":"10.1016/j.jhtm.2025.101301","url":null,"abstract":"<div><div>Although considerable attention has been given to logo colors and typefaces, the focus on the shape of destination logos is still limited. This study aims to address this gap by examining the matching effect between logo shape and destination stereotypes (warm vs. competent) and investigating how this effect influences subsequent tourist responses. Through two logo drawing tasks with four real destinations and two scenario-based experiments with Chinese and American participants respectively (<em>N</em> = 1, 084), the research found that circular logos are better aligned with warm destinations, while angular logos are more suitable for competent destinations, both enhancing tourist responses. Furthermore, perceived fit and processing fluency were found to serially mediate the interaction effect between logo shape and destination stereotype on tourists' responses. These findings provide valuable insights for destination branding and marketing, visual presentations, and communications.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"64 ","pages":"Article 101301"},"PeriodicalIF":7.8,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145099324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01DOI: 10.1016/j.jhtm.2025.06.001
Teli Xian, Xiaoman Li, Chengcheng Liao
Travel vlogs have become a significant tool for destination marketing. However, limited tourism research has empirically examined the visual aesthetic attributes of travel vlogs and how they drive viewers' behaviors in destination marketing. To fill this gap, this study measures the visual aesthetic attributes of travel vlogs with computer vision (CV). Then, we examine their effects on viewers’ behavioral outcomes, as reflected by social media performance metrics (including clicks, likes, and collects). The results from both economic (OLS) and interpretable machine learning (XGBoost & SHAP) methods indicate that (1) for vlog cover, color balance, the rule of thirds, and texture diff increase clicks, whereas diagonal dominance and color diff decrease it; (2) for vlog video, saturation, clarity, and texture diff increase both likes and collects, whereas color diff decreases both. In addition, color balance and size diff increase likes, whereas contrast decreases collects. These results offer insights for optimizing visual aesthetics in travel vlogs to achieve destination marketing effectiveness.
{"title":"Visual rightness: Unveiling the impact of visual aesthetics on destination marketing effectiveness in travel vlogs with machine learning","authors":"Teli Xian, Xiaoman Li, Chengcheng Liao","doi":"10.1016/j.jhtm.2025.06.001","DOIUrl":"10.1016/j.jhtm.2025.06.001","url":null,"abstract":"<div><div><span>Travel vlogs have become a significant tool for destination marketing. However, limited tourism research has empirically examined the visual aesthetic attributes of travel vlogs and how they drive viewers' behaviors in destination marketing. To fill this gap, this study measures the visual aesthetic attributes of travel vlogs with computer vision (CV). Then, we examine their effects on viewers’ behavioral outcomes, as reflected by social media performance metrics (including clicks, likes, and collects). The results from both economic (OLS) and interpretable machine learning (XGBoost & SHAP) methods indicate that (1) for vlog cover, </span><em>color balance</em>, the <em>rule of thirds</em>, and <em>texture diff</em> increase clicks, whereas <em>diagonal dominance</em> and <em>color diff</em> decrease it; (2) for vlog video, <em>saturation</em>, <em>clarity</em>, and <em>texture diff</em> increase both likes and collects, whereas <em>color diff</em> decreases both. In addition, <em>color balance</em> and <em>size diff</em> increase likes, whereas <em>contrast</em> decreases collects. These results offer insights for optimizing visual aesthetics in travel vlogs to achieve destination marketing effectiveness.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"64 ","pages":"Article 101299"},"PeriodicalIF":7.8,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144305166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01DOI: 10.1016/j.jhtm.2025.101304
Kang-Lin Peng , Myung Ja Kim , Zhilun Huang , Ivan K.W. Lai , Xi Ji
The rise and progression of space tourism has transformed the tourism paradigm. This study aims to systematically compare the fundamental differences between space tourism and terrestrial tourism in terms of ontology, epistemology, and methodology, to clarify the theoretical boundaries of space tourism and identify future research directions. A mixed-method approach was employed, integrating the systematic review technique with the focus group and the Delphi method to develop a cohesive conceptual framework. Two systematic reviews synthesized evidence from the literature on space tourism compared to terrestrial tourism, utilizing the Web of Science and Scopus databases. The Focus group and Delphi method were used to iteratively consult interdisciplinary experts to reach a consensus on the ontological, epistemological, and methodological distinctions between space and terrestrial tourism. Ultimately, this study developed a nine-dimensional integrated conceptual typology for space and terrestrial tourism studies. The typology framework combines essential philosophical elements, including ontology, epistemology, and methodology, with theoretical dimensions encompassing the current, incremental, and innovative components of the two types of tourism, into a unified analytical matrix. This study addresses the philosophical comparative research gap between space and terrestrial tourism through theoretical deconstruction, multiple methods, and proposition construction. It advances the evolution of the spacetime paradigm of tourism science, providing theoretical foundations and practical guidance for academia to navigate tourism reform in the new space era.
太空旅游的兴起和发展改变了旅游模式。本研究旨在系统比较空间旅游与地面旅游在本体论、认识论和方法论上的根本差异，厘清空间旅游的理论边界，确定未来的研究方向。采用混合方法，将系统回顾技术与焦点小组和德尔菲法相结合，形成一个有凝聚力的概念框架。利用Web of Science和Scopus数据库，两篇系统综述综合了空间旅游与地面旅游的文献证据。采用焦点小组法和德尔菲法，反复咨询跨学科专家，就空间旅游和地面旅游的本体论、认识论和方法论区别达成共识。最后，本研究为空间和陆地旅游研究发展了一个九维的综合概念类型学。类型学框架将基本的哲学元素，包括本体论、认识论和方法论，以及包含两种类型旅游的当前、增量和创新成分的理论维度，结合成一个统一的分析矩阵。本研究透过理论解构、多元方法与命题建构等方法，弥补空间与地面旅游的哲学比较研究落差。它推动了旅游科学时空范式的演变，为新空间时代旅游改革提供了理论基础和实践指导。
{"title":"From holocene to anthropocene: A spacetime perspective on the ontology, epistemology, and methodology of space tourism","authors":"Kang-Lin Peng , Myung Ja Kim , Zhilun Huang , Ivan K.W. Lai , Xi Ji","doi":"10.1016/j.jhtm.2025.101304","DOIUrl":"10.1016/j.jhtm.2025.101304","url":null,"abstract":"<div><div><span>The rise and progression of space tourism has transformed the tourism paradigm. This study aims to systematically compare the fundamental differences between space tourism and terrestrial tourism in terms of ontology, epistemology, and methodology, to clarify the theoretical boundaries of space tourism and identify future research directions. A mixed-method approach was employed, integrating the systematic review technique with the focus group and the </span>Delphi method to develop a cohesive conceptual framework. Two systematic reviews synthesized evidence from the literature on space tourism compared to terrestrial tourism, utilizing the Web of Science and Scopus databases. The Focus group and Delphi method were used to iteratively consult interdisciplinary experts to reach a consensus on the ontological, epistemological, and methodological distinctions between space and terrestrial tourism. Ultimately, this study developed a nine-dimensional integrated conceptual typology for space and terrestrial tourism studies. The typology framework combines essential philosophical elements, including ontology, epistemology, and methodology, with theoretical dimensions encompassing the current, incremental, and innovative components of the two types of tourism, into a unified analytical matrix. This study addresses the philosophical comparative research gap between space and terrestrial tourism through theoretical deconstruction, multiple methods, and proposition construction. It advances the evolution of the spacetime paradigm of tourism science, providing theoretical foundations and practical guidance for academia to navigate tourism reform in the new space era.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"64 ","pages":"Article 101304"},"PeriodicalIF":7.8,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144515328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-09-01DOI: 10.1016/j.jhtm.2025.101307
Guojie Zhang , Fangxuan Sam Li , Jiantao Guan
Although the Internet of Things (IoT) has gained increasing attention in tourism and hospitality, research on customer preferences and behaviors on IoT's categorization is limited. To address this gap, this study examines hotel customers' perceptions and booking intentions regarding distinct types of IoT applications. It integrates intimacy theory and the technology acceptance model (TAM) to achieve an in-depth investigation, while also considering the important moderating effects of social phobia. Based on a sequential design, this study used a customized mixed-method approach involving video-elicitation focus group interviews with 28 interviewees and two scenario-based experiments with 920 participants. The analysis of interviews highlighted two nuanced forms of IoT-driven service encounters among various IoT applications, such as self-service and employee assistance. Accordingly, experimental studies were designed and further verified that employee assistance positively impacted customers' booking intentions. Moreover, psychological intimacy and perceived usefulness were identified as parallel mediators explaining the mechanism behind the main effect. The positive influence of employee assistance on booking intentions was negligible for customers with high social phobia. This research demonstrates an early attempt to explore how customers' classifications and preferences for various IoT application types influence their subsequent hotel booking intentions. The findings offer practical guidance for tourism and hospitality practitioners by underscoring the need for tailor-made operational strategies and marketing campaigns aimed at diverse IoT promotions.
{"title":"The role of internet of things in shaping hotel booking intentions: A mixed-method investigation of customer perceptions and preferences","authors":"Guojie Zhang , Fangxuan Sam Li , Jiantao Guan","doi":"10.1016/j.jhtm.2025.101307","DOIUrl":"10.1016/j.jhtm.2025.101307","url":null,"abstract":"<div><div><span>Although the Internet of Things (IoT) has gained increasing attention in tourism and hospitality, research on customer preferences and behaviors on IoT's categorization is limited. To address this gap, this study examines hotel customers' perceptions and booking intentions regarding distinct types of IoT applications. It integrates intimacy theory and the </span>technology acceptance model (TAM) to achieve an in-depth investigation, while also considering the important moderating effects of social phobia. Based on a sequential design, this study used a customized mixed-method approach involving video-elicitation focus group interviews with 28 interviewees and two scenario-based experiments with 920 participants. The analysis of interviews highlighted two nuanced forms of IoT-driven service encounters among various IoT applications, such as self-service and employee assistance. Accordingly, experimental studies were designed and further verified that employee assistance positively impacted customers' booking intentions. Moreover, psychological intimacy and perceived usefulness were identified as parallel mediators explaining the mechanism behind the main effect. The positive influence of employee assistance on booking intentions was negligible for customers with high social phobia. This research demonstrates an early attempt to explore how customers' classifications and preferences for various IoT application types influence their subsequent hotel booking intentions. The findings offer practical guidance for tourism and hospitality practitioners by underscoring the need for tailor-made operational strategies and marketing campaigns aimed at diverse IoT promotions.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"64 ","pages":"Article 101307"},"PeriodicalIF":7.8,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144622396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigated how scientific literacy functions to foster sociological and critical thinking skills and inculcates awareness about sustainable tourism in Generation Z tourists in Thailand. Data were collected via a questionnaire survey administered to 945 participants. Data analysis was performed using prescriptive statistics and Partial Least Squares Structural Equation Modeling. The study found that scientific literacy wields a strong positive direct influence on both sociological and critical thinking skills, and exerts a modest but significant direct effect on sustainable tourism awareness. Moreover, both sociological and critical thinking skills serve as mediators and substantially amplify the indirect impact of scientific literacy on sustainable tourism awareness. In summary, integrating scientific literacy with sociological and critical thinking skills can substantially enhance awareness about sustainable tourism among younger tourists. The study results could be applied to develop public policies, design educational curricula, formulate business strategies, and strengthen community initiatives. Such efforts would facilitate the sustainable development of Thailand's tourism sector and ensure long-term social and environmental responsibility.
{"title":"Sustainable tourism awareness in Thai Gen Z tourists: Roles and themes associated with scientific literacy and sociological and critical thinking skills","authors":"Bussalin Khuadthong , Thitima Rattanapong , Narinthon Imjai , Somnuk Aujirapongpan","doi":"10.1016/j.jhtm.2025.101316","DOIUrl":"10.1016/j.jhtm.2025.101316","url":null,"abstract":"<div><div>This study investigated how scientific literacy functions to foster sociological and critical thinking skills and inculcates awareness about sustainable tourism in Generation Z tourists in Thailand. Data were collected via a questionnaire survey administered to 945 participants. Data analysis was performed using prescriptive statistics and Partial Least Squares Structural Equation Modeling. The study found that scientific literacy wields a strong positive direct influence on both sociological and critical thinking skills, and exerts a modest but significant direct effect on sustainable tourism awareness. Moreover, both sociological and critical thinking skills serve as mediators and substantially amplify the indirect impact of scientific literacy on sustainable tourism awareness. In summary, integrating scientific literacy with sociological and critical thinking skills can substantially enhance awareness about sustainable tourism among younger tourists. The study results could be applied to develop public policies, design educational curricula, formulate business strategies, and strengthen community initiatives. Such efforts would facilitate the sustainable development of Thailand's tourism sector and ensure long-term social and environmental responsibility.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":"64 ","pages":"Article 101316"},"PeriodicalIF":7.8,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144669836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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