This study investigates the factors influencing e-scooter adoption in Jakarta, emphasizing consumer behavior, demographic influences, and the potential of e-scooters to enhance sustainable urban transport. By utilizing a combination of probit and logit regression models, the research analyzes responses to reveal key attributes that either promote or hinder e-scooter usage. The findings underscore the significance of supportive policies, infrastructure readiness, and targeted awareness campaigns in facilitating e-scooter adoption. Key determinants, such as comfort, cost efficiency, and environmental concerns, play crucial roles in shaping consumer attitudes. Additionally, the study examines demographic specifics, revealing how age, income, and education level impact the willingness to engage with micromobility options. By providing a comprehensive overview of the barriers and facilitators to e-scooter adoption, this research offers valuable insights for policymakers and urban planners seeking to integrate e-scooters into Jakarta’s mobility framework, thereby advancing broader goals of sustainable, efficient, and inclusive urban transportation.
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