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Willingness to become a ride-sourcing driver: results of an error components model 成为叫车司机的意愿:错误组件模型的结果
IF 5.7 2区 工程技术 Q1 TRANSPORTATION Pub Date : 2025-11-15 DOI: 10.1016/j.tbs.2025.101177
Hexin Zhang , Tao Feng , Harry J.P. Timmermans
Research on individuals’ participation in being a driver for ride-sourcing companies is rare and this decision has not been fully understood. This study uses stated choice experiment data collected in China through face-to-face interviews to explore the effects of job conditions, car ownership and socio-demographics on individuals’ decisions to become a driver for ride-sourcing companies. The results show that car owners and those who work in the tertiary industry have a higher interest in driving for a ride-sourcing company beyond regular working hours, but less interest in becoming a full-time driver. Social insurance is an important trigger of participation for individuals without a stable job. Middle-aged people have an interest in driving and prefer full-time driving over part-time driving or driving after work. These findings provide useful insights for improving driver recruitment and ride-sourcing sustainability.
关于个人参与成为网约车公司司机的研究很少,这一决定也没有得到充分理解。本研究采用在中国通过面对面访谈收集的陈述性选择实验数据,探讨工作条件、汽车保有量和社会人口统计学对个人决定成为网约车公司司机的影响。结果显示,车主和第三产业从业人员对在正常工作时间以外为网约车公司开车的兴趣更高,但对成为全职司机的兴趣较低。社会保险是没有稳定工作的个人参与社会的重要诱因。中年人对驾驶有兴趣,他们更喜欢全职驾驶,而不是兼职驾驶或下班后驾驶。这些发现为改善司机招聘和网约车可持续性提供了有用的见解。
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引用次数: 0
From silent discontent to digital outrage: negotiating social norms in the Buenos Aires subway 从沉默的不满到数字化的愤怒:布宜诺斯艾利斯地铁里的社会规范谈判
IF 5.7 2区 工程技术 Q1 TRANSPORTATION Pub Date : 2025-11-14 DOI: 10.1016/j.tbs.2025.101174
Maite Regina Beramendi , Melissa Sánchez , Davide Morselli , Marcelo Montenegro
Urban public transport systems, particularly subways, are spaces where formal regulations and informal norms shape social interactions. This study analyzes spontaneous messages posted on X (formerly Twitter) regarding norm violations and coexistence issues in the Buenos Aires subway (2017–2022). Using a mixed-methods approach, we applied structural topic modeling and qualitative content analysis to identify key themes in 12,334 tweets. Findings reveal that while passengers experience frequent frustration over norm violations, including fare evasion, pushing, and rule enforcement inconsistencies, direct confrontation is rare but violent. Instead, passengers rely on nonverbal regulation strategies, while social media serves as an outlet for grievances that remain unspoken in real-time interactions. Our analysis also shows a fundamental tension in norm enforcement: passengers oscillate between prescriptive expectations and pragmatic adaptations to transit constraints, fostering double standards and social demoralization. This study contributes to research on urban mobility and norm compliance by demonstrating how social media provides valuable insights into everyday transit experiences.
城市公共交通系统,特别是地铁,是正式法规和非正式规范塑造社会互动的空间。本研究分析了在X(以前的Twitter)上发布的关于布宜诺斯艾利斯地铁(2017-2022)违反规范和共存问题的自发信息。使用混合方法,我们应用结构主题建模和定性内容分析来识别12,334条推文中的关键主题。调查结果显示,虽然乘客经常对违反规范的行为感到沮丧,包括逃票、推搡和规则执行不一致,但直接对抗的情况很少,但很暴力。相反,乘客依赖于非语言的监管策略,而社交媒体则是实时互动中无法说出的不满情绪的发泄渠道。我们的分析还显示了规范执行的根本紧张:乘客在规范性期望和对交通限制的务实适应之间摇摆不定,助长了双重标准和社会道德低落。这项研究通过展示社交媒体如何为日常交通体验提供有价值的见解,为城市交通和规范遵守的研究做出了贡献。
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引用次数: 0
Navigating mobility in later life: How vehicle access and community context shape travel behaviour among older adults 在晚年生活中导航移动性:车辆访问和社区环境如何影响老年人的旅行行为
IF 5.7 2区 工程技术 Q1 TRANSPORTATION Pub Date : 2025-11-13 DOI: 10.1016/j.tbs.2025.101190
Muhammad Adeel , Asad J. Khattak , Moetasim Ashfaq
Older adults face distinct mobility limitations due to aging, limited access to private vehicles, and structural barriers in their communities, such as inadequate transit, spatial isolation, and environmental burdens. This study examines the travel behaviour of 3,769 older adults aged 65 and over in the Puget Sound region, focusing on how household vehicle access and community-level structure influence both the likelihood of travel and trip frequency. The study develops a unique database by integrating person-level behavioural data from the Puget Sound Household Travel Survey with the National Community Indicators database at the census tract level. A Mobility-Constrained Framework (MCF) was quantified using a Zero Hurdle Negative Binomial regression model. It jointly estimates whether older adults made any trips (extensive margin) and, if so, how many (intensive margin). Vehicle access emerged as the strongest predictor of mobility. Living in a household with at least one vehicle significantly increased the odds of traveling (odds ratio, OR = 1.453) and overall trip frequency (incidence rate ratio, IRR = 3.607). A higher vehicle-to-adult ratio further raised trip counts (IRR = 1.773). In contrast, residing in a burdened community without a vehicle sharply reduced trip frequency (IRR = 0.517), highlighting spatial and infrastructural constraints. Rural residents were also associated with lower travel frequency (IRR = 0.537), reflecting longer distances and fewer modal options. Mobility was further constrained among adults aged 85 and above (OR = 0.347) and those with disabilities (IRR = 0.884), while living alone was linked to more travel. Car-sharing (IRR = 1.550) and transit use (IRR = 2.950) were positively associated with trip frequency. Guided by the MCF, findings highlight how individual, household, and community-level factors collectively shape travel behaviour. The study underscores the need for age-friendly transportation investments, especially in rural communities, expanded ADA-compliant services, and mobility innovations supporting aging populations.
老年人面临着明显的行动限制,原因包括老龄化、私人车辆有限以及社区中的结构性障碍,如交通不足、空间隔离和环境负担。本研究调查了普吉特海湾地区3,769名65岁及以上老年人的旅行行为,重点关注家庭车辆通道和社区水平结构如何影响旅行的可能性和旅行频率。该研究通过将普吉特海湾家庭旅行调查的个人行为数据与人口普查区一级的国家社区指标数据库相结合,开发了一个独特的数据库。采用零障碍负二项回归模型对MCF进行量化。它联合估计老年人是否有旅行(宽裕度),如果有,有多少次旅行(密集裕度)。车辆通行成为流动性的最强预测指标。生活在至少有一辆汽车的家庭中显著增加了出行的几率(优势比,OR = 1.453)和总体出行频率(发病率比,IRR = 3.607)。较高的车辆与成人之比进一步提高了出行次数(IRR = 1.773)。相比之下,居住在没有车辆的负担沉重的社区,出行频率急剧下降(IRR = 0.517),突出了空间和基础设施的限制。农村居民也与较低的出行频率相关(IRR = 0.537),反映了更远的距离和更少的交通方式选择。85岁及以上的成年人(OR = 0.347)和残疾人(IRR = 0.884)的行动能力进一步受到限制,而独居与更多的旅行有关。共享汽车(IRR = 1.550)和公交使用(IRR = 2.950)与出行频率呈正相关。在MCF的指导下,调查结果强调了个人、家庭和社区层面的因素如何共同影响旅行行为。该研究强调需要对老年人友好型交通进行投资,特别是在农村社区,扩大符合《美国残疾人法》的服务,以及支持老年人口的交通创新。
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引用次数: 0
Exposure to green and blue spaces during travel does not have immediate effect on subjective happiness and stress: evidence from a GPS survey in England 英国一项GPS调查的证据显示,在旅行中接触绿色和蓝色的空间不会对主观幸福感和压力产生直接影响
IF 5.7 2区 工程技术 Q1 TRANSPORTATION Pub Date : 2025-11-13 DOI: 10.1016/j.tbs.2025.101191
Milad Malekzadeh , Darja Reuschke , Jed A. Long
How wellbeing can be improved in cities, has attracted increasing attention. This paper studies urban stress and happiness in relation to daily travel behaviour through a large app-based geographic ecological momentary assessment study conducted in three English cities: Birmingham, Leeds, and Brighton and Hove. The key questions are whether, and to what extent, environmental factors—specifically, green and blue spaces, and weather conditions—affect urban travellers’ happiness and stress levels immediately following travel. GPS data from 606 participants were collected and combined with survey questions asking participants to score their current happiness and stress levels at the end of trips. Environmental data were linked to the GPS location data. The results indicate that exposure to green and blue spaces during trips had no immediate effect on happiness or stress levels. However, active transportation modes, such as walking and biking, were associated with higher happiness and lower stress compared to car use. These findings suggest that while exposure to green and blue spaces may provide long-term environmental values within an urban context; promoting active travel modes could yield more immediate benefits for urban wellbeing.
如何提高城市居民的幸福感,已经引起了越来越多的关注。本文通过在伯明翰、利兹、布莱顿和霍夫三个英国城市进行的基于应用程序的地理生态瞬时评估研究,研究了与日常出行行为相关的城市压力和幸福感。关键的问题是,环境因素——特别是绿色和蓝色的空间,以及天气条件——是否以及在多大程度上影响城市旅行者旅行后的幸福感和压力水平。研究人员收集了606名参与者的GPS数据,并将其与调查问题相结合,调查问题要求参与者在旅行结束时对他们目前的幸福感和压力水平进行评分。环境数据与GPS定位数据相关联。结果表明,在旅行中接触绿色和蓝色空间对幸福感或压力水平没有直接影响。然而,与使用汽车相比,步行和骑自行车等积极的交通方式能带来更高的幸福感和更低的压力。这些发现表明,在城市环境中,接触绿色和蓝色空间可能提供长期的环境价值;推广积极的出行方式可以为城市福利带来更直接的好处。
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引用次数: 0
Evaluating Perceived Fairness in public transit: A choice model investigation of Chicago riders 评估公共交通的感知公平性:芝加哥乘客的选择模型调查
IF 5.7 2区 工程技术 Q1 TRANSPORTATION Pub Date : 2025-11-13 DOI: 10.1016/j.tbs.2025.101172
Zhuangcun Chen, Janody Pougala, Amanda Stathopoulos
Evaluation methods in transportation increasingly emphasize the inclusion of metrics to measure the distribution of benefits and costs resulting from projects among societal groups. This paper shifts the focus from agency-defined equity analysis to how transit riders perceive fairness within the system. We employ an Error Component Logit (ECL) model to investigate factors affecting perceived fairness of service among Chicago Transit Authority (CTA) passengers, using data collected from the Regional Transportation Authority (RTA) customer satisfaction survey (n=1255 responses). Additionally, we analyze the “I don’t know” responses, providing insight into riders with uncertain views who may be more prone to updating their perceptions over time. Key explanatory variables include socio-demographic information and trip characteristics, with fairness perceptions linked to gender, race, and income. The model also captures heteroskedasticity among utilities, attributed to respondents’ familiarity with the transit system and policy awareness. Marginal effect analysis of the explanatory variables reveals that individuals with greater policy familiarity, heightened concerns about reliability, and limited mobility are less likely to express uncertainty about the fairness of the transit system. Practical implications of the model are also discussed based on these results.
交通运输的评估方法越来越强调纳入衡量项目在社会群体中产生的收益和成本分配的指标。本文将重点从机构定义的公平分析转移到公交乘客如何看待系统内的公平。我们采用错误成分Logit (ECL)模型来调查影响芝加哥交通管理局(CTA)乘客感知服务公平性的因素,使用从地区交通管理局(RTA)客户满意度调查中收集的数据(n=1255份回复)。此外,我们还分析了“我不知道”的回答,从而深入了解持不确定观点的乘客,他们可能更倾向于随着时间的推移更新自己的看法。关键的解释变量包括社会人口统计信息和旅行特征,以及与性别、种族和收入相关的公平感。该模型还捕获了公用事业之间的异方差,这归因于受访者对交通系统和政策意识的熟悉程度。对解释变量的边际效应分析表明,对政策更熟悉、对可靠性更关注和流动性有限的个人不太可能表达对交通系统公平性的不确定性。并在此基础上讨论了模型的实际意义。
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引用次数: 0
Would you trust it again? The changes in public perception during AV crashes on the timeline 你还会相信它吗?在自动驾驶汽车坠毁的时间轴上,公众认知的变化
IF 5.7 2区 工程技术 Q1 TRANSPORTATION Pub Date : 2025-11-13 DOI: 10.1016/j.tbs.2025.101194
Heyuan Sun
Despite the substantial advantages of automated vehicles (AVs), the frequent crashes in recent years resulted in negative public perceptions, hindering future AV development. Previous studies conducted sentiment analysis through social media data to investigate changes in public perceptions of AVs. However, classifying sentiments in terms of polarity neglected the diversity of human sentiments. This study provides a new perspective on measuring public sentiment toward AVs and segments the groups (i.e., groups of disgust, fear, and like) in terms of sentiment and topics. We extracted 64,196 public comments through Sina Weibo and Tik Tok on AV crashes in China from April 2021 to March 2023 to investigate the changes in public sentiment and the topic of concern on the timeline. The results indicate that disgust and fear dominate these AV crashes. Meanwhile, Automated driving and Steering wheel are constant public concerns, suggesting that the public has misconceptions about AVs. There are cognitive biases against AV systems among the disgust and fear group. Our analysis identified three distinct subgroups within the like group in terms of the topic Brand, namely “Traditionalists,” “Faithful enthusiasts,” and “Shaken utilitarians”. “Traditionalists” are cautious about AVs and prefer manual driving to automated driving. “Faithful enthusiasts” could discredit other brands through negative comments during AV crashes. Such comments possess the potential to influence “Shaken utilitarians” and eventually evolve into collective activities. Our findings could provide policy recommendations for media, policymakers, and car manufacturers to promote public acceptance of AVs.
尽管自动驾驶汽车具有巨大的优势,但近年来频繁发生的事故导致公众对自动驾驶汽车的负面看法,阻碍了未来自动驾驶汽车的发展。之前的研究通过社交媒体数据进行情绪分析,调查公众对自动驾驶汽车看法的变化。然而,根据极性对情感进行分类忽略了人类情感的多样性。本研究为测量公众对自动驾驶汽车的情绪提供了一个新的视角,并根据情绪和话题对群体(即厌恶、恐惧和喜欢的群体)进行了细分。从2021年4月到2023年3月,我们通过新浪微博和抖音提取了64196条关于中国自动驾驶汽车事故的公众评论,以调查公众情绪的变化和时间轴上关注的话题。结果表明,厌恶和恐惧主导了这些自动驾驶事故。与此同时,自动驾驶和方向盘一直是公众关注的问题,这表明公众对自动驾驶汽车存在误解。厌恶和恐惧群体对AV系统存在认知偏见。我们的分析在品牌主题方面确定了类似群体中的三个不同的子群体,即“传统主义者”,“忠实的狂热者”和“动摇的功利主义者”。“传统主义者”对自动驾驶持谨慎态度,他们更喜欢手动驾驶,而不是自动驾驶。在自动驾驶汽车事故期间,“忠实爱好者”可能会通过负面评论诋毁其他品牌。这些言论有可能影响“动摇的功利主义者”,并最终演变成集体活动。我们的研究结果可以为媒体、政策制定者和汽车制造商提供政策建议,以促进公众对自动驾驶汽车的接受。
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引用次数: 0
Meet me halfway – Disentangling the factors affecting leisure joint destination choice 我们各让一步——拆解影响休闲联合目的地选择的因素
IF 5.7 2区 工程技术 Q1 TRANSPORTATION Pub Date : 2025-11-12 DOI: 10.1016/j.tbs.2025.101175
Joanna Ji , Benjamin Gramsch-Calvo , Kay W. Axhausen , Rolf Moeckel , Giancarlos Parady
This study investigates the factors that influence joint-leisure activities and travel between dyads (pairs of friends, family or acquaintances). We draw on a special dataset of self-reported frequently visited leisure destinations conducted in Zurich, and estimate two discrete choice models that consider relationship attributes, such as relationship time length, strength and gender homophily. The first model analyzes home-visits, as the probability of a person hosting a social activity at their place; while the second model is an out-of-home destination choice that quantifies the impact of relationship attributes on the distance traveled for social activities. The findings show that long relationships, (relationship time length > 7 years), have a higher probability of hosting social activities by 3.87 percentage points, and having a strong relationship (when survey respondent can draw on 3 expressive resources from the other person) results in higher probability of hosting by 10.5 percentage points. For social activities outside the home, strong ties (3 expressive resources from the other person) travel 0.88 km farther on average, and long ties (>7 years) 1.54 km farther, relative to weak (<3 expressive resources) and short (7 years) ties, respectively. However, dyads in a relationship that is both long and strong travel an average of 3.18 kilometers extra than those in relationships that are neither long nor strong, showing that these relationship attributes have an even higher impact when combined.
本研究探讨影响二人(朋友、家人或熟人)共同休闲活动和旅游的因素。我们利用在苏黎世进行的自我报告的经常访问的休闲目的地的特殊数据集,并估计了两个考虑关系属性的离散选择模型,如关系时间长度,强度和性别同一性。第一个模型分析家访,作为一个人在他们的地方举办社会活动的概率;而第二个模型是一个外出目的地选择,量化了关系属性对社会活动旅行距离的影响。研究结果表明,长期的关系(关系时间长度>; 7年)主办社交活动的概率高出3.87个百分点,而牢固的关系(当被调查者可以从对方那里获得≥3种表达资源)主办社交活动的概率高出10.5个百分点。在家庭以外的社会活动中,强关系(来自他人的表达资源≥3个)比弱关系(来自他人的表达资源≤3个)和短关系(来自他人的表达资源≤7年)平均多走了0.88公里,长关系(7年)平均多走了1.54公里。然而,在一段既长又牢固的关系中的二人组比那些既不长也不牢固的关系中的二人组平均多旅行3.18公里,这表明这些关系属性在结合起来时会产生更大的影响。
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引用次数: 0
Transition to electric motorcycle-based ride-hailing: User heterogeneity, perception, and pro-environmental habits 向基于电动摩托车的网约车过渡:用户异质性、感知和环保习惯
IF 5.7 2区 工程技术 Q1 TRANSPORTATION Pub Date : 2025-11-11 DOI: 10.1016/j.tbs.2025.101180
Muhammad Zudhy Irawan , Muhamad Rizki , Prawira Fajarindra Belgiawan , Tri Basuki Joewono , Hironori Kato
The adoption of electric motorcycles (EM) for ride-hailing offers a promising solution to sustainability concerns in Southeast Asia. However, a gap remains in understanding the factors that influence user preferences for electric motorcycle-based ride-hailing (e-MBRH). This study aims to fill this gap by analyzing data from 418 MBRH customers in Yogyakarta, Indonesia. Using a latent class cluster analysis (LCCA), this study first categorizes MBRH customers according to their trip purposes, frequency, daily distance, and duration of use. It then employs an ordered hybrid choice model (OHCM) to investigate how socioeconomic factors, motorcycle availability, experience with EM, perceptions of EM, and post-COVID-19 pro-environmental habits affect the adoption of e-MBRH in each category. The LCCA results reveal that three groups of MBRH users exist: those who use it for irregular support trips, those who use it regularly for mandated activities, and those who use it occasionally for discretionary or maintenance activities. Notably, the OHCM results indicate that the users categorized in the last group are the most likely to adopt e-MBRH because their decisions are significantly influenced by symbolic and performance value, convenience, and their post-COVID-19 shift toward pro-environmental habits. To further encourage adoption among that group, effective policies should foster prestige- and performance-driven marketing campaigns, positioning e-MBRH as the premier choice for innovative, environmentally conscious urban mobility.
采用电动摩托车(EM)进行网约车为东南亚的可持续性问题提供了一个有希望的解决方案。然而,在了解影响用户对基于电动摩托车的叫车服务(e-MBRH)偏好的因素方面仍然存在差距。本研究旨在通过分析来自印度尼西亚日惹市418名MBRH客户的数据来填补这一空白。本研究首先使用潜在类聚类分析(LCCA),根据出行目的、频率、每日距离和使用时间对MBRH客户进行分类。然后,采用有序混合选择模型(OHCM)来调查社会经济因素、摩托车可用性、新兴市场经验、对新兴市场的看法以及covid -19后的环保习惯如何影响每个类别中e-MBRH的采用。LCCA结果显示,MBRH用户存在三种群体:那些使用它进行不定期支持旅行的人,那些定期使用它进行强制性活动的人,以及那些偶尔使用它进行自由裁量或维护活动的人。值得注意的是,OHCM的结果表明,最后一组用户最有可能采用e-MBRH,因为他们的决策受到象征和性能价值、便利性以及他们在covid -19后向亲环境习惯转变的显著影响。为了进一步鼓励这一群体的采用,有效的政策应促进以信誉和业绩为导向的营销活动,将e-MBRH定位为创新的、具有环保意识的城市交通的首选。
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引用次数: 0
A deep reinforcement learning approach for real-time bus operation control using departure timetabling, stop-skipping, and re-routing 一种深度强化学习方法,用于实时公交运行控制,使用发车时间表,跳停和重新路由
IF 5.7 2区 工程技术 Q1 TRANSPORTATION Pub Date : 2025-11-10 DOI: 10.1016/j.tbs.2025.101165
Zhe Wang, Zhixiang Fang
Bus operation control is an effective way to enhance bus line operational efficiency and provide high-quality intra-city transit services. Traditional bus operation control approaches predominantly focus on static control, while the dynamic nature of transit ridership necessitates real-time control approaches. This study proposes a novel multi-agent Deep Reinforcement Learning (DRL) approach to address the real-time bus operation control problem, using a hybrid strategy that combines departure timetabling, stop-skipping, and re-routing. In this approach, the single-line bus operational process is modelled as a Markov Decision Process (MDP), where the reward function considers both bus operational costs and passenger waiting time. Using a real-world transportation dataset in Xiamen, China, the experiments verified that our approach is able to reduce the passenger waiting time without higher operational costs and exhibit robustness on bus lines with heavy ridership demand and uneven ridership distribution. This study presents a pioneering endeavour in integrating DRL and transportation geographic information system into bus operation control. The real-time control mechanism enables bus lines to dynamically adapt to ridership demand fluctuations and maintain passenger satisfaction across diverse scenarios.
公交运营控制是提高公交线路运营效率、提供高质量城际公交服务的有效途径。传统的公交运行控制方法主要侧重于静态控制,而公交客流量的动态性需要实时控制方法。本研究提出了一种新的多智能体深度强化学习(DRL)方法来解决实时公交运行控制问题,该方法使用了一种结合发车时间表、跳停和改道的混合策略。在此方法中,将单线公交运营过程建模为马尔可夫决策过程(MDP),其中奖励函数同时考虑公交运营成本和乘客等待时间。使用中国厦门的真实交通数据集,实验验证了我们的方法能够在不增加运营成本的情况下减少乘客等待时间,并且在客流量需求大且客流量分布不均匀的公交线路上表现出鲁棒性。本研究是将DRL与交通地理资讯系统整合到公车营运控制的开创性尝试。实时控制机制使公交线路能够动态适应乘客需求波动,并在不同场景下保持乘客满意度。
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引用次数: 0
Integrating innovation and environmental awareness: A path to green purchase intention for electric Two-Wheelers 整合创新与环保意识:电动两轮车绿色购买意愿之路
IF 5.7 2区 工程技术 Q1 TRANSPORTATION Pub Date : 2025-11-07 DOI: 10.1016/j.tbs.2025.101164
Nguyen Khanh Hai Tran
This study examines the influence of perceived innovation (PI) and environmental awareness (EA) on consumers’ green purchase intention (GPI) for electric two-wheelers in Vietnam, while also highlighting the mediating role of green perceived value (GPV). Despite the growing global emphasis on sustainable transportation, limited research addresses the adoption of electric two-wheelers in developing economies that heavily rely on motorcycles. Addressing this gap, the study integrates the Value–Attitude–Behavior (VAB) model and Protection Motivation Theory (PMT) to propose a comprehensive analytical framework. Data from 511 urban Vietnamese consumers were analyzed using structural equation modeling (SEM). Results confirm that PI and EA significantly enhance GPV and GPI, with GPV serving as a critical mediator of these effects. Theoretically, the research extends existing frameworks by identifying GPV as the pivotal link between innovation, environmental consciousness, and purchase intentions. Practically, the findings suggest that policymakers should combine infrastructure investments, financial incentives, and public education campaigns that emphasize innovation and environmental benefits to accelerate the adoption of electric two-wheelers. Businesses are recommended to strategically highlight product innovations and environmental advantages in marketing initiatives to strengthen consumer value perceptions, thus advancing Vietnam’s transition toward sustainable transportation.
本研究考察了感知创新(PI)和环境意识(EA)对越南电动两轮车消费者绿色购买意愿(GPI)的影响,同时也强调了绿色感知价值(GPV)的中介作用。尽管全球越来越重视可持续交通,但关于在严重依赖摩托车的发展中经济体采用电动两轮车的研究有限。为了弥补这一不足,本研究将价值-态度-行为(Value-Attitude-Behavior, VAB)模型与保护动机理论(Protection Motivation Theory, PMT)相结合,提出了一个全面的分析框架。使用结构方程模型(SEM)分析了511名越南城市消费者的数据。结果证实,PI和EA显著提高GPV和GPI, GPV是这些影响的关键中介。从理论上讲,该研究扩展了现有的框架,将GPV确定为创新、环境意识和购买意愿之间的关键联系。实际上,研究结果表明,政策制定者应该将基础设施投资、财政激励和强调创新和环境效益的公共教育运动结合起来,以加速电动两轮车的普及。建议企业在营销活动中战略性地突出产品创新和环境优势,以加强消费者的价值观念,从而推动越南向可持续交通的过渡。
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引用次数: 0
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Travel Behaviour and Society
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