Pub Date : 2022-12-15DOI: 10.22441/jimb.v8i3.15796
S. Maesaroh, Ardli Swardana, A. Nuryadi̇n, O. Herdiana, Risma Rahatuningtyas
The current COVID-19 pandemic has greatly impacted the economic sector, especially Micro, Small, and Medium Enterprises (MSMEs). Restrictions on physical mobility hinder the marketing of MSMEs’ products, which is usually carried out directly. This is one of the important risks to be studied in depth. The purpose of this study is to determine the management system and mapping of marketing risks in MSMEs in Tasikmalaya City. The research method used in this study was descriptive quantitative. Data were collected through a closed questionnaire that was given to MSMEs. The obtained data were processed through a risk management system approach and then mapped using a Geographical Information System (GIS). The results showed that the highest marketing risks for MSMEs in Tasikmalaya City are increasingly fierce business competition, nonoptimal internet usage, and limited marketing coverage. Geographically, the level of marketing risks of MSMEs in Tasikmalaya City is in the medium category. Geographical marketing risk mapping can determine the most appropriate recommendations to deal with various risks faced according to regional characteristics.
{"title":"Marketing Risk Management and Mapping Based on Geographic Information System in The Micro, Small, and Medium Enterprise in Tasikmalaya City","authors":"S. Maesaroh, Ardli Swardana, A. Nuryadi̇n, O. Herdiana, Risma Rahatuningtyas","doi":"10.22441/jimb.v8i3.15796","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.15796","url":null,"abstract":"The current COVID-19 pandemic has greatly impacted the economic sector, especially Micro, Small, and Medium Enterprises (MSMEs). Restrictions on physical mobility hinder the marketing of MSMEs’ products, which is usually carried out directly. This is one of the important risks to be studied in depth. The purpose of this study is to determine the management system and mapping of marketing risks in MSMEs in Tasikmalaya City. The research method used in this study was descriptive quantitative. Data were collected through a closed questionnaire that was given to MSMEs. The obtained data were processed through a risk management system approach and then mapped using a Geographical Information System (GIS). The results showed that the highest marketing risks for MSMEs in Tasikmalaya City are increasingly fierce business competition, nonoptimal internet usage, and limited marketing coverage. Geographically, the level of marketing risks of MSMEs in Tasikmalaya City is in the medium category. Geographical marketing risk mapping can determine the most appropriate recommendations to deal with various risks faced according to regional characteristics.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46477650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.22441/jimb.v8i3.15616
Junius Menase Sau Sabu, Maryanti Sofyan
The purpose of this study was to determine the effect of cost, duration of fishing and price on income. The methodology of this research is multiple linear regression with quantitative methods and uses primary data with data collection techniques: observation, interviews, questionnaires and literature study. The data is then processed with the help of SPSS 25. The analysis technique is preliminary analysis, namely: descriptive statistics, instrument tests and classical assumption tests, then followed by further analysis, namely analysis of the coefficient of determination and hypothesis testing, namely t-test and F-test. The results of this study are: ( 1) Partially, costs have an effect on income with a significance value of 3.5% < 5%. (2) Partially the length of time at sea has an effect on income with a significance value of 0% < 5%. (3) Partially the price has an effect on income with a significance value of 0% < 5%. (4) Simultaneously cost, length of fishing and price affect income with a significance value of 0% < 5%. The conclusions of this study are: 1) the results of the study accept H1, H2, H3 and H4.
{"title":"The Influence of Costs, Long at Sea and Prices on Fishermen's Income in Alor District","authors":"Junius Menase Sau Sabu, Maryanti Sofyan","doi":"10.22441/jimb.v8i3.15616","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.15616","url":null,"abstract":"The purpose of this study was to determine the effect of cost, duration of fishing and price on income. The methodology of this research is multiple linear regression with quantitative methods and uses primary data with data collection techniques: observation, interviews, questionnaires and literature study. The data is then processed with the help of SPSS 25. The analysis technique is preliminary analysis, namely: descriptive statistics, instrument tests and classical assumption tests, then followed by further analysis, namely analysis of the coefficient of determination and hypothesis testing, namely t-test and F-test. The results of this study are: ( 1) Partially, costs have an effect on income with a significance value of 3.5% < 5%. (2) Partially the length of time at sea has an effect on income with a significance value of 0% < 5%. (3) Partially the price has an effect on income with a significance value of 0% < 5%. (4) Simultaneously cost, length of fishing and price affect income with a significance value of 0% < 5%. The conclusions of this study are: 1) the results of the study accept H1, H2, H3 and H4.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47124895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-02DOI: 10.22441/jimb.v8i2.15259
Ardhi Riyadhi, S. Santoso, E. Wijayanti, Rifqa Aqilah Zenia, Sonia Shabine Charoline
This study describes the application of talent management and knowledge management to employee performance at PT. XYZ. The research approach is a quantitative approach through explanatory research, and a qualitative approach obtained through key informants and supporting informants in the company. The analytical tool used is multiple regression. The population is employees of PT. XYZ and the sampling technique used is the proportional random sampling technique with a questionnaire and internal company data. The study results obtained the application of talent management and knowledge management at PT. An adjusted R2 of 24.9% indicates XYZ that employee performance is influenced by talent management and knowledge management simultaneously and significantly. The partial test has no significant effect. Companies should be able to continue to improve the effectiveness of the implementation of talent management and knowledge management by overcoming these obstacles. These two variables can have a partially significant effect on employee performance.
{"title":"Disclosing The Implementation of Talent Management and Knowledge Management on Employee Performance at PT.XYZ","authors":"Ardhi Riyadhi, S. Santoso, E. Wijayanti, Rifqa Aqilah Zenia, Sonia Shabine Charoline","doi":"10.22441/jimb.v8i2.15259","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.15259","url":null,"abstract":"This study describes the application of talent management and knowledge management to employee performance at PT. XYZ. The research approach is a quantitative approach through explanatory research, and a qualitative approach obtained through key informants and supporting informants in the company. The analytical tool used is multiple regression. The population is employees of PT. XYZ and the sampling technique used is the proportional random sampling technique with a questionnaire and internal company data. The study results obtained the application of talent management and knowledge management at PT. An adjusted R2 of 24.9% indicates XYZ that employee performance is influenced by talent management and knowledge management simultaneously and significantly. The partial test has no significant effect. Companies should be able to continue to improve the effectiveness of the implementation of talent management and knowledge management by overcoming these obstacles. These two variables can have a partially significant effect on employee performance.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49175412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of service quality and Brand Awareness toward customer satisfaction of Bank BRI Unit Pomalaa. The type of research used is Explanatory Research with a quantitative approach. The population in this study are the customers of Bank BRI Unit Pomalaa. The data collected using a questionnaire with samples taken as many as 74 respondent. In analyzing the data in this study using SmartPLS. The result of the partial analysis showed that service quality and Brand Awareness has a positive and significant influence on customer satisfaction. Variables of service quality and Brand Awareness has a positive and significant on customer satisfaction of 82,1%
{"title":"Service Quality And Brand Awareness Intervention In Affecting Customer Satisfaction At The Bri Bank Pomalaa Unit","authors":"Andry Stepahnie Titing, Sudarnice Sudarnice, Almansyah Rundu Wonua","doi":"10.22441/jimb.v8i2.15970","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.15970","url":null,"abstract":"This study aims to determine the effect of service quality and Brand Awareness toward customer satisfaction of Bank BRI Unit Pomalaa. The type of research used is Explanatory Research with a quantitative approach. The population in this study are the customers of Bank BRI Unit Pomalaa. The data collected using a questionnaire with samples taken as many as 74 respondent. In analyzing the data in this study using SmartPLS. The result of the partial analysis showed that service quality and Brand Awareness has a positive and significant influence on customer satisfaction. Variables of service quality and Brand Awareness has a positive and significant on customer satisfaction of 82,1%","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46223969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-02DOI: 10.22441/jimb.v8i2.14827
Bustanul Arifin Caya, Masydzulhak Djamil, A. H. Sutawijaya, Dinar Nur Affini
The Bureaucratic performance is generally characterized by the low quality of public services. Talent management is a mechanism in order to attract, motivate and retain qualified leaders. Therefore, this study aims to analyze the development of talent management in order to prepare future leaders. Talent management is the result of a paradigm shift in human resource management. Experts divide the definition of talent management into two spectrums, namely exclusive and inclusive. Both definitions aim to increase the organization's opportunities in order to increase the achievement of its objectives. The success of implementing talent management in various countries and the private sector has encouraged the Indonesian government to adopt talent management as part of the bureaucratic reform agenda. This study showed that the implementation of talent management requireed 3 values including: 1) A transparent process is one of the keys to the successful implementation of talent management in public institutions; 2) Several methods that can be used are assessment center, 9 talent boxes and development program; and 3) the talent management implementation process requires commitment from all elements of the institution. In addition, the development of talent management is formed in several stages. 1) Establishment of regulations to support the development of talent management; 2) Establishment of an Assessment Center as a center for assessing the competence of prospective leaders; 3) Reorientation of the preparation of position competencies through the Assessment Center; 4) Talent management development; 5) Integration of talent management programs with education and training through the utilization of the talent pool; 6) Establishment of a Corporate University as part of the commitment to the talent development program in the talent pool.
{"title":"Development Of A Systematic, Accountable And Inclusive Mechanism Through Talent Management In Preparing Future Leaders","authors":"Bustanul Arifin Caya, Masydzulhak Djamil, A. H. Sutawijaya, Dinar Nur Affini","doi":"10.22441/jimb.v8i2.14827","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.14827","url":null,"abstract":"The Bureaucratic performance is generally characterized by the low quality of public services. Talent management is a mechanism in order to attract, motivate and retain qualified leaders. Therefore, this study aims to analyze the development of talent management in order to prepare future leaders. Talent management is the result of a paradigm shift in human resource management. Experts divide the definition of talent management into two spectrums, namely exclusive and inclusive. Both definitions aim to increase the organization's opportunities in order to increase the achievement of its objectives. The success of implementing talent management in various countries and the private sector has encouraged the Indonesian government to adopt talent management as part of the bureaucratic reform agenda. This study showed that the implementation of talent management requireed 3 values including: 1) A transparent process is one of the keys to the successful implementation of talent management in public institutions; 2) Several methods that can be used are assessment center, 9 talent boxes and development program; and 3) the talent management implementation process requires commitment from all elements of the institution. In addition, the development of talent management is formed in several stages. 1) Establishment of regulations to support the development of talent management; 2) Establishment of an Assessment Center as a center for assessing the competence of prospective leaders; 3) Reorientation of the preparation of position competencies through the Assessment Center; 4) Talent management development; 5) Integration of talent management programs with education and training through the utilization of the talent pool; 6) Establishment of a Corporate University as part of the commitment to the talent development program in the talent pool.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41381631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-02DOI: 10.22441/jimb.v8i2.14305
Novi Rista, Vita Aprilina, Sugeng Baryanto
This study aims to examine whether or not there is an effect of E-Commerce, Self Assessment System, Tax Knowledge and Automatic Exchange of Information (AEoI) on the Tax Avoidance Intentions of E-commerce Business Actors. The research method uses a quantitative approach. The data used are primary data by distributing questionnaires in the form of Google forms to e-commerce business people. The research population is e-commerce players in West Java Province as many as 1,820 e-commerce business people. Determination of the sample with the Slovin formula resulted in 100 respondents. The sampling technique is purposive sampling with data analysis using Multiple Linear Regression. The results of this study indicate that Tax Knowledge has a positive effect on intention to avoid tax while E-Commerce, Self Assessment System and Automatic Exchange of Information (AEoI) have no effect on intention to avoid tax.
{"title":"E-Commerce, Self Assessment System, Tax Knowledge And Automatic Exchange Of Information On Tax Avoidance Intentions","authors":"Novi Rista, Vita Aprilina, Sugeng Baryanto","doi":"10.22441/jimb.v8i2.14305","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.14305","url":null,"abstract":"This study aims to examine whether or not there is an effect of E-Commerce, Self Assessment System, Tax Knowledge and Automatic Exchange of Information (AEoI) on the Tax Avoidance Intentions of E-commerce Business Actors. The research method uses a quantitative approach. The data used are primary data by distributing questionnaires in the form of Google forms to e-commerce business people. The research population is e-commerce players in West Java Province as many as 1,820 e-commerce business people. Determination of the sample with the Slovin formula resulted in 100 respondents. The sampling technique is purposive sampling with data analysis using Multiple Linear Regression. The results of this study indicate that Tax Knowledge has a positive effect on intention to avoid tax while E-Commerce, Self Assessment System and Automatic Exchange of Information (AEoI) have no effect on intention to avoid tax.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43559221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-02DOI: 10.22441/jimb.v8i2.14685
Kartini Harahap
The study aims to design application concepts and prototypes of differentiation strategies in achieving competitive advantage in restaurants using a design thinking model (a case study on a restaurant at Medan Plaza Fair Medan City), related to the problem of restaurants that must be able to deal with the COVID-19 pandemic situation amid of a highly competitive environment. The study used a descriptive qualitative approach and used purposive random sampling for sampling. The type of data used is primary and secondary data with data collection through interviews, observation and documentation. Data analysis uses value chain analysis, and design thinking models. The results showed that the conceptual design in building the application of a differentiation strategy to achieve competitive advantage in restaurants consisted of four data pillars, namely (i)identification, (ii) analysis of potential sources of differentiation, (iii)creating differentiation, and (iv)restaurant value chains.The prototype built on the application of a restaurant's differentiation strategy consists of five differentiations, namely: (i)product differentiation, (ii)service differentiation, (iii)place differentiation, (iv)personnel differentiation, and (v)channel differentiation.This research is expected to be able to build an application of competitive strategy through an effective differentiation strategy, making it easier for restaurant business people to develop and define differentiation strategies in achieving competitive advantage and provide opportunities for restaurant businesses to always innovate in strategies that are adaptive to any changes in the dynamic and complex environment.
{"title":"Concept and Prototype Design Differentiation Strategy Application (Case Study on Restaurants at Medan Plaza Fair, Medan City)","authors":"Kartini Harahap","doi":"10.22441/jimb.v8i2.14685","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.14685","url":null,"abstract":"The study aims to design application concepts and prototypes of differentiation strategies in achieving competitive advantage in restaurants using a design thinking model (a case study on a restaurant at Medan Plaza Fair Medan City), related to the problem of restaurants that must be able to deal with the COVID-19 pandemic situation amid of a highly competitive environment. The study used a descriptive qualitative approach and used purposive random sampling for sampling. The type of data used is primary and secondary data with data collection through interviews, observation and documentation. Data analysis uses value chain analysis, and design thinking models. The results showed that the conceptual design in building the application of a differentiation strategy to achieve competitive advantage in restaurants consisted of four data pillars, namely (i)identification, (ii) analysis of potential sources of differentiation, (iii)creating differentiation, and (iv)restaurant value chains.The prototype built on the application of a restaurant's differentiation strategy consists of five differentiations, namely: (i)product differentiation, (ii)service differentiation, (iii)place differentiation, (iv)personnel differentiation, and (v)channel differentiation.This research is expected to be able to build an application of competitive strategy through an effective differentiation strategy, making it easier for restaurant business people to develop and define differentiation strategies in achieving competitive advantage and provide opportunities for restaurant businesses to always innovate in strategies that are adaptive to any changes in the dynamic and complex environment.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42121688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-02DOI: 10.22441/jimb.v8i2.15030
Marisa Fitria Andika, L. Pratomo, Sisca Damayanti
This study examines the antecedents and consequences of trust in online retail in the area of Jabodetabek. Samples were consumers who have shopped at online retail (Tokopedia), totaling 200 respondents. They were selected using the non-probability sampling method with a purposive sampling technique. The collected data were analyzed using Structural Equation Modeling. Results indicated that the complementary of interaction quality, complementary of environment quality, and complementary of outcome quality have a positive effect on trust in the retailer. Likewise, trust in the retailer has a positive effect on the intention to recommendations.
{"title":"The Antecedents And Consequences Of Trust In Online Retail","authors":"Marisa Fitria Andika, L. Pratomo, Sisca Damayanti","doi":"10.22441/jimb.v8i2.15030","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.15030","url":null,"abstract":"This study examines the antecedents and consequences of trust in online retail in the area of Jabodetabek. Samples were consumers who have shopped at online retail (Tokopedia), totaling 200 respondents. They were selected using the non-probability sampling method with a purposive sampling technique. The collected data were analyzed using Structural Equation Modeling. Results indicated that the complementary of interaction quality, complementary of environment quality, and complementary of outcome quality have a positive effect on trust in the retailer. Likewise, trust in the retailer has a positive effect on the intention to recommendations. ","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46379107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-02DOI: 10.22441/jimb.v8i2.15962
Inge Bunga Mira Dewi, Karina Amalia Anaway, M. Poernomo, Jamalullail Jamalullail, Son Wandrial
The main objective of this study is to propose a conceptual model to assess whether persuasive messages can lead to acceptance in the form of information provided by Instagram social media opinion leaders, and, also, the extent to which messages on products and services affect brand image recommended by celebrity endorsement. Communication helps managers to do their jobs and responsibilities. Communication serves as the basis for planning. Celebrity endorsement are used as a common corporate communication strategy to build brand image. Advertisers believe that the use of celebrity endorsement affects advertising effectiveness as well as on purchase intention and repurchase. The study used a quantitative approach using 241 samples from clothing consumers using multiple linear regression processed with SPSS 25. The results of this study found that there was a significant and positive influence of celebrity endorsement on clothing companies brand image. Celebrity endorsement play an important role in improving clothing companies brand image with the endorsement method carried out by celebrity endorsement proven to be able to give a positive impression on the brand image in the eyes of consumers, especially on social media Instagram.
{"title":"An Analysis Of Communication Celebrity Endorsement On Brand Image","authors":"Inge Bunga Mira Dewi, Karina Amalia Anaway, M. Poernomo, Jamalullail Jamalullail, Son Wandrial","doi":"10.22441/jimb.v8i2.15962","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.15962","url":null,"abstract":"The main objective of this study is to propose a conceptual model to assess whether persuasive messages can lead to acceptance in the form of information provided by Instagram social media opinion leaders, and, also, the extent to which messages on products and services affect brand image recommended by celebrity endorsement. Communication helps managers to do their jobs and responsibilities. Communication serves as the basis for planning. Celebrity endorsement are used as a common corporate communication strategy to build brand image. Advertisers believe that the use of celebrity endorsement affects advertising effectiveness as well as on purchase intention and repurchase. The study used a quantitative approach using 241 samples from clothing consumers using multiple linear regression processed with SPSS 25. The results of this study found that there was a significant and positive influence of celebrity endorsement on clothing companies brand image. Celebrity endorsement play an important role in improving clothing companies brand image with the endorsement method carried out by celebrity endorsement proven to be able to give a positive impression on the brand image in the eyes of consumers, especially on social media Instagram.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46371801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-02DOI: 10.22441/jimb.v8i2.14822
Ermelinda Suryanti Loya, Christina Heti Tri Rahmawati
This study aims to determine if:1) liquidity and profitability simultaneously have a significant influence on stock prices of food and beverage companies listed in Indonesia Stock Exchange (IDX) for the 2015-2019 period, 2) liquidity partially has a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period, 3) profitability partially has a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period. The research population is 26 food and beverage companies listed in IDX for the 2015-2019 period. The research sample is 16 companies. The sampling technique used is purposive sampling. Data are obtained from the companies’ annual reports. The data analysis technique in this study is multiple linear regression analysis. The results of this study show that: 1) liquidity and profitability simultaneously have a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period, 2) liquidity partially has no significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period, 3) partially profitability has a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period.
{"title":"The Influence Of Liquidity And Profitability On Stock Prices Of Food And Beverage Companies Listed In Indonesia Stock Exchange","authors":"Ermelinda Suryanti Loya, Christina Heti Tri Rahmawati","doi":"10.22441/jimb.v8i2.14822","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.14822","url":null,"abstract":"This study aims to determine if:1) liquidity and profitability simultaneously have a significant influence on stock prices of food and beverage companies listed in Indonesia Stock Exchange (IDX) for the 2015-2019 period, 2) liquidity partially has a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period, 3) profitability partially has a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period. The research population is 26 food and beverage companies listed in IDX for the 2015-2019 period. The research sample is 16 companies. The sampling technique used is purposive sampling. Data are obtained from the companies’ annual reports. The data analysis technique in this study is multiple linear regression analysis. The results of this study show that: 1) liquidity and profitability simultaneously have a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period, 2) liquidity partially has no significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period, 3) partially profitability has a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43247829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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