Penelitian ini bertujuan untuk menguji serta menganalisis pengaruh motivasi belanja hedonis, diskon dan tagline “gratis ongkir” terhadap keputusan pembelian impuslif (Planned impulsive buying) secara online di Shopee. Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling. Populasi dalam penelitian ini adalah mahasiswa prodi manajemen dan prodi teknik informatika Universitas Teknologi Sumbawa yang berbelanja menggunakan aplikasi Shopee dan berbelanja minimal 3 kali/bulan.Jumlah sample menggunakan rumus paul leedy sehingga berjumlah 100 responden.Teknik analsisi data menggunakan regresi linier berganda debgan alat analisis data pada penelitian ini menggunakan Statistical Product and Service Solutions (SPSS) dan jenis penelitiannya adalah kuantitatif. Hasil penelitian ini setelah dilakukan analisis data didapatkan bahwa motivasi belanja hedonis berpengaruh positif dan signifikan terhadap keputusan pembelian impulsif secara online di Shopee, diskon berpengaruh positif dan signifikan terhadap keputusan pembelian impulsif secara online di Shopee dan tagline “gratis ongkir” tidak berpengaruh terhadap keputusan pembelian impulsif secara online di Shopee. Penelitian ini menjelaskan tentang pengaruh Keputusan Pembelian Impulsif pada situs marketplace Shopee dan juga implikasi dari keputusan pembelian dalam manajemen pemasaran.
{"title":"PENGARUH MOTIVASI BELANJA HEDONIS, DISKON HARGA DAN TAGLINE “GRATIS ONGKIR” TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE DI SHOPEE","authors":"Andi Rusni, Ahmad Solihin","doi":"10.38043/jimb.v7i2.3841","DOIUrl":"https://doi.org/10.38043/jimb.v7i2.3841","url":null,"abstract":"Penelitian ini bertujuan untuk menguji serta menganalisis pengaruh motivasi belanja hedonis, diskon dan tagline “gratis ongkir” terhadap keputusan pembelian impuslif (Planned impulsive buying) secara online di Shopee. Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling. Populasi dalam penelitian ini adalah mahasiswa prodi manajemen dan prodi teknik informatika Universitas Teknologi Sumbawa yang berbelanja menggunakan aplikasi Shopee dan berbelanja minimal 3 kali/bulan.Jumlah sample menggunakan rumus paul leedy sehingga berjumlah 100 responden.Teknik analsisi data menggunakan regresi linier berganda debgan alat analisis data pada penelitian ini menggunakan Statistical Product and Service Solutions (SPSS) dan jenis penelitiannya adalah kuantitatif. Hasil penelitian ini setelah dilakukan analisis data didapatkan bahwa motivasi belanja hedonis berpengaruh positif dan signifikan terhadap keputusan pembelian impulsif secara online di Shopee, diskon berpengaruh positif dan signifikan terhadap keputusan pembelian impulsif secara online di Shopee dan tagline “gratis ongkir” tidak berpengaruh terhadap keputusan pembelian impulsif secara online di Shopee. Penelitian ini menjelaskan tentang pengaruh Keputusan Pembelian Impulsif pada situs marketplace Shopee dan juga implikasi dari keputusan pembelian dalam manajemen pemasaran.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44273808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hermansyah Hermansyah, Nizamil Fadly, Yudho Wibowo, Fitri Yani Panggabean, Siti Chairani Lubis, M. Rinaldi
Perkembangan dunia pendidikan semakin pesat dengan persaingan yang ketat bagi perguruan tinggi swasta untuk memberikan pelayanan akademik secara optimal. Mayoritas mahasiswa yang berkuliah di STIE Dharma Putra berasal dari Sekolah Menengah Kejuruan yang berdomisili di Pekanbaru. Sehingga dibutuhkan strategi pemasaran yang tepat untuk menggiring perilaku mahasiswa agar dapat berkuliah di kampus yang sesuai dengan pekerjaan yang mereka harapkan. Berbagai bauran pemasaran dilakukan oleh STIE Dharma Putra untuk menarik minat calon mahasiswa baru dan meningkatkan jumlah mahasiswa yang berkuliah di STIE Dharma. Tujuan penelitian untuk menguji strategi bauran promosi yang terdiri dari manifest iklan, promosi, penjualan, dan hubungan masyarakat terhadap keputusan mahasiswa berkuliah pada pendidikan tinggi melalui sikap mahasiswa. Urgensi penelitian terletak pada perbaikan strategi pemasaran internal yang akan diterapkan oleh kampus untuk meningkatkan jumlah mahasiswa berkuliah di STIE Dharma Putra, Pekanbaru. Penelitian menggunakan pendekatan eks-post facto. Teknik analisis mengunakan analisis jalur dengan aplikasi SPSS. Pengumpulan data menggunakan kuesioner tertutup yang disusun berdasarkan variabel independent, mediasi, dan dependen yang terkait dengan memanfaatkan google form. Sebanyak 55 mahasiswa aktif yang berpartisipasi pada riset ini. Temuan riset mengungkapkan strategi bauran pemasaran berupa iklan tidak memiliki pengaruh terhadap sikap mahasiswa dan keputusan berkuliah. Akan tetapi, promosi yang dilakukan pihak kampus memiliki pengaruh terhadap sikap mahasiswa dan keputusan berkuliah. Kemudian hubungan masyarakat mampu memberikan pengaruh terhadap sikap mahasiswa namun tidak berpengaruh signifikan terhadap keputusan berkuliah. Temuan selanjutnya mengungkapkan peran mediasi sikap mahasiswa efektif untuk memperkuat pengaruh bauran pemasaran yang terdiri dari iklan, promosi dan hubungan masyarakat terhadap keputusan berkuliah di STIE Dharma Putra. Secara implikatif, riset ini memberikan wawasan yang melengkapi riset sebelumnya, yaitu promosi yang dilakukan begitu efektif untuk menarik mahasiswa agar berkuliah di STIE Dharma Putra. Sementara itu, dibutuhkan perhatian yang serius dari pihak manajerial kampus untuk mengoptimalkan hubungan mereka pada masyarakat. Perbaikan strategi bauran pemasaran pada aspek iklan dan hubungan masyarakat menjadi fokus perhatian utama bagi pihak kampus agar berdampak positif pada keputusan mahasiswa untuk berkuliah di STIE Dharma Putra.
{"title":"MEDIASI SIKAP MAHASISWA PADA STRATEGI BAURAN PEMASARAN TERHADAP KEPUTUSAN BERKULIAH DI STIE DHARMA PUTRA","authors":"Hermansyah Hermansyah, Nizamil Fadly, Yudho Wibowo, Fitri Yani Panggabean, Siti Chairani Lubis, M. Rinaldi","doi":"10.38043/jimb.v7i2.3799","DOIUrl":"https://doi.org/10.38043/jimb.v7i2.3799","url":null,"abstract":"Perkembangan dunia pendidikan semakin pesat dengan persaingan yang ketat bagi perguruan tinggi swasta untuk memberikan pelayanan akademik secara optimal. Mayoritas mahasiswa yang berkuliah di STIE Dharma Putra berasal dari Sekolah Menengah Kejuruan yang berdomisili di Pekanbaru. Sehingga dibutuhkan strategi pemasaran yang tepat untuk menggiring perilaku mahasiswa agar dapat berkuliah di kampus yang sesuai dengan pekerjaan yang mereka harapkan. Berbagai bauran pemasaran dilakukan oleh STIE Dharma Putra untuk menarik minat calon mahasiswa baru dan meningkatkan jumlah mahasiswa yang berkuliah di STIE Dharma. Tujuan penelitian untuk menguji strategi bauran promosi yang terdiri dari manifest iklan, promosi, penjualan, dan hubungan masyarakat terhadap keputusan mahasiswa berkuliah pada pendidikan tinggi melalui sikap mahasiswa. Urgensi penelitian terletak pada perbaikan strategi pemasaran internal yang akan diterapkan oleh kampus untuk meningkatkan jumlah mahasiswa berkuliah di STIE Dharma Putra, Pekanbaru. Penelitian menggunakan pendekatan eks-post facto. Teknik analisis mengunakan analisis jalur dengan aplikasi SPSS. Pengumpulan data menggunakan kuesioner tertutup yang disusun berdasarkan variabel independent, mediasi, dan dependen yang terkait dengan memanfaatkan google form. Sebanyak 55 mahasiswa aktif yang berpartisipasi pada riset ini. Temuan riset mengungkapkan strategi bauran pemasaran berupa iklan tidak memiliki pengaruh terhadap sikap mahasiswa dan keputusan berkuliah. Akan tetapi, promosi yang dilakukan pihak kampus memiliki pengaruh terhadap sikap mahasiswa dan keputusan berkuliah. Kemudian hubungan masyarakat mampu memberikan pengaruh terhadap sikap mahasiswa namun tidak berpengaruh signifikan terhadap keputusan berkuliah. Temuan selanjutnya mengungkapkan peran mediasi sikap mahasiswa efektif untuk memperkuat pengaruh bauran pemasaran yang terdiri dari iklan, promosi dan hubungan masyarakat terhadap keputusan berkuliah di STIE Dharma Putra. Secara implikatif, riset ini memberikan wawasan yang melengkapi riset sebelumnya, yaitu promosi yang dilakukan begitu efektif untuk menarik mahasiswa agar berkuliah di STIE Dharma Putra. Sementara itu, dibutuhkan perhatian yang serius dari pihak manajerial kampus untuk mengoptimalkan hubungan mereka pada masyarakat. Perbaikan strategi bauran pemasaran pada aspek iklan dan hubungan masyarakat menjadi fokus perhatian utama bagi pihak kampus agar berdampak positif pada keputusan mahasiswa untuk berkuliah di STIE Dharma Putra.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47752723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.22441/jimb.v8i3.15098
Paijan Paijan
This study is to analyze the effect of transformational leadership, work discipline against the employee performance with turnover intention as the intervening variabel. The object of this research is the employees of PT. Prima Utama. This research was conducted on 270 respondents by using a quantitative descriptive approach. The determination of the sample size is using the Slovin formula so that the sample used is 161 respondents. Methods of data collection using survey methods, with the research instrument is using a questionnaire. The research method in this research is using Structural Equation Model (SEM). This study has stated that transformational leadership has a negative and significant effect on turnover intention. Work discipline has a negative and significant effect on turnover intention. Turnover intention has a negative and significant effect on employee performance. Transformational leadership has a positive and significant effect on employee performance and work discipline has a positive and significant effect on employee performance.
{"title":"The Effect of Transformational Leadership and Work Discipline Against The Employee Performance With Turnover Intention as The Intervening Variable","authors":"Paijan Paijan","doi":"10.22441/jimb.v8i3.15098","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.15098","url":null,"abstract":"This study is to analyze the effect of transformational leadership, work discipline against the employee performance with turnover intention as the intervening variabel. The object of this research is the employees of PT. Prima Utama. This research was conducted on 270 respondents by using a quantitative descriptive approach. The determination of the sample size is using the Slovin formula so that the sample used is 161 respondents. Methods of data collection using survey methods, with the research instrument is using a questionnaire. The research method in this research is using Structural Equation Model (SEM). This study has stated that transformational leadership has a negative and significant effect on turnover intention. Work discipline has a negative and significant effect on turnover intention. Turnover intention has a negative and significant effect on employee performance. Transformational leadership has a positive and significant effect on employee performance and work discipline has a positive and significant effect on employee performance.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48309403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.22441/jimb.v8i3.17408
Yogi Yuli Antoro, Anik Herminingsih
Job satisfaction is an important thing in human resource management, because it will affect the positive behaviors of the employees.This study aims to examine and analyze the effect of career development, organizational climate and leadership style on employee job satisfaction. Population in this research is 120 employees of PT. Astra International Tbk. Auto 2000 Puri Kembangan. The sample used is 93 employees, calculated based on the Slovin formula. The Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method using Partial Least Square (PLS). The results of this study indicate that the career development variable has a positive and significant effect on job satisfaction. Organizational climate variable has a positive and significant effect on job satisfaction. And the leadership style variable has a positive and significant effect on job satisfaction.
{"title":"The Effects Of Career Development, Organizational Climate, and Leadership Style on Employee Satisfaction","authors":"Yogi Yuli Antoro, Anik Herminingsih","doi":"10.22441/jimb.v8i3.17408","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.17408","url":null,"abstract":"Job satisfaction is an important thing in human resource management, because it will affect the positive behaviors of the employees.This study aims to examine and analyze the effect of career development, organizational climate and leadership style on employee job satisfaction. Population in this research is 120 employees of PT. Astra International Tbk. Auto 2000 Puri Kembangan. The sample used is 93 employees, calculated based on the Slovin formula. The Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method using Partial Least Square (PLS). The results of this study indicate that the career development variable has a positive and significant effect on job satisfaction. Organizational climate variable has a positive and significant effect on job satisfaction. And the leadership style variable has a positive and significant effect on job satisfaction.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45411131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.22441/jimb.v8i3.13931
Hamdan Hamdan, I. Raharja, Ridho Rafqi Ilhamalimy, Hapzi Ali
This research is about consumers’ perception of value in deciding to consume fusion drinks. Fusion drink is a drink that combines various basic ingredients, such as coffee, sugar, milk, tea, cheese, chocolate, yakult and various other basic ingredients. Perceived value arises when consumers decide to consume fusion drinks. This is because, the value contained when consuming fusion drinks is to get pleasure and happiness from various flavors and aromas, where the benefits obtained from various services and offers, as well as the image of the outlet also provide added value. This study seeks to determine the effect of perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value used to build the research model, by conducting an online survey of how these factors are related. The findings of this study are the perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value have a real relationship in shaping positive attitudes and behavior of consumers in deciding to consume fusion drinks.
{"title":"Consumer Value Perception Model as Consideration for Fusion Beverage Business Sustainability","authors":"Hamdan Hamdan, I. Raharja, Ridho Rafqi Ilhamalimy, Hapzi Ali","doi":"10.22441/jimb.v8i3.13931","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.13931","url":null,"abstract":"This research is about consumers’ perception of value in deciding to consume fusion drinks. Fusion drink is a drink that combines various basic ingredients, such as coffee, sugar, milk, tea, cheese, chocolate, yakult and various other basic ingredients. Perceived value arises when consumers decide to consume fusion drinks. This is because, the value contained when consuming fusion drinks is to get pleasure and happiness from various flavors and aromas, where the benefits obtained from various services and offers, as well as the image of the outlet also provide added value. This study seeks to determine the effect of perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value used to build the research model, by conducting an online survey of how these factors are related. The findings of this study are the perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value have a real relationship in shaping positive attitudes and behavior of consumers in deciding to consume fusion drinks.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46043050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.22441/jimb.v8i3.17435
Salim Sallal Al-Hassnawi, Laith Haleem Al Al-Hchemi
Financial markets are highly reactive to events and situations, as seen by the very volatile movement of stock values. As a result, investors are having difficulties guessing prices and making investment decisions, especially when statistical techniques have failed to model historical prices. This paper aims to propose an RNNs-based predictive model using the LSTM model for predicting the closing price of four stocks listed on the Iraq Stock Exchange (ISX). The data used are historical closing prices provided by ISX for the period from 2/1/2019 to 24/12/2020. Several attempts were conducted to improve models training and minimize the prediction error, as models were evaluated using MSE, RMSE, and R2. The models performed high accuracy in predicting closing price movement, despite the Intense volatility of time series. The empirical study concluded the possibility of relying on the RNN-LSTM model in predicting close prices at the ISX as well as decisions making upon.
{"title":"Predicting The Stock Closing Price of ISX-Listed Companies Using LSTM","authors":"Salim Sallal Al-Hassnawi, Laith Haleem Al Al-Hchemi","doi":"10.22441/jimb.v8i3.17435","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.17435","url":null,"abstract":"Financial markets are highly reactive to events and situations, as seen by the very volatile movement of stock values. As a result, investors are having difficulties guessing prices and making investment decisions, especially when statistical techniques have failed to model historical prices. This paper aims to propose an RNNs-based predictive model using the LSTM model for predicting the closing price of four stocks listed on the Iraq Stock Exchange (ISX). The data used are historical closing prices provided by ISX for the period from 2/1/2019 to 24/12/2020. Several attempts were conducted to improve models training and minimize the prediction error, as models were evaluated using MSE, RMSE, and R2. The models performed high accuracy in predicting closing price movement, despite the Intense volatility of time series. The empirical study concluded the possibility of relying on the RNN-LSTM model in predicting close prices at the ISX as well as decisions making upon.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43426740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.22441/jimb.v8i3.17049
P. Yulianti, Dita Ayu Permatasari
This study aims to see the effect of transformational leadership on work engagement with the meaning of work as a mediating variable at the Regional Secretariat of East Java Province. The population in this study were all employees with civil servant status in the existing bureaus at the Regional Secretariat of East Java Province, a total of 300 people. Sampling in this study used Slovin’s formula therefore the results obtained were 81 people. The measurement technique uses SEM-PLS ( Structural Equation Modelling-Partial Least Square on the software Smart PLS. The results of this study indicate that transformational leadership has a positive effect but not a significant effect on work engagement and the meaning of work can mediate the relationship between transformational leadership and work engagements. The mediation behavior finding in this meaning of work is full mediation, which means the independent variable is not able to significantly influence the dependent variable without going through the mediator variable, transformational leadership is unable to significantly influence the work engagements. Variable mediating behavior meaning of work strengthen influence transformational leadership to work engagement.
{"title":"The Effect of Transformational Leadership Towards Work Engagement: The Variable Meaning Of Work as a Mediation at the Secretariat Region of East Java Province","authors":"P. Yulianti, Dita Ayu Permatasari","doi":"10.22441/jimb.v8i3.17049","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.17049","url":null,"abstract":"This study aims to see the effect of transformational leadership on work engagement with the meaning of work as a mediating variable at the Regional Secretariat of East Java Province. The population in this study were all employees with civil servant status in the existing bureaus at the Regional Secretariat of East Java Province, a total of 300 people. Sampling in this study used Slovin’s formula therefore the results obtained were 81 people. The measurement technique uses SEM-PLS ( Structural Equation Modelling-Partial Least Square on the software Smart PLS. The results of this study indicate that transformational leadership has a positive effect but not a significant effect on work engagement and the meaning of work can mediate the relationship between transformational leadership and work engagements. The mediation behavior finding in this meaning of work is full mediation, which means the independent variable is not able to significantly influence the dependent variable without going through the mediator variable, transformational leadership is unable to significantly influence the work engagements. Variable mediating behavior meaning of work strengthen influence transformational leadership to work engagement.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48144696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.22441/jimb.v8i3.16260
M. Rahantoknam
Eastern Indonesia has enormous marine tourism potential. The main problem is accessibility. Inside the region also poses the same problem, where some local marine tourism spots can be considered accessible. In addition, the lack of infrastructure on marine tourism spots may actually have great impact on safety of tourist, which can all together affect the tourist positive experience. Based on this current condition, this study aimed to measure the impact of accessibility and safety through brand perception to tourism experience. This Study conducted In Kei Islands, which home of up and coming marine tourism spots in the country. This study used path analysis with Smart-PLS, questionnaire is used for data collection with total 120 samples. The result indicated that safety and accessibility have positive and significant effect on tourist experience, what is more, accessibility have positive and significant effect on marine tourism spot’ brand perception. This study clearly indicated that access to marine tourism spot can have a bigger impact to visitor positive experience and the brand image perception of the tourism spot, therefore tourism management with government to optimize the transportation and information related to make it easier for local, domestic and foreign tourists to visit the region.
{"title":"How Safety and Accessibility Affect The Perception and Local Tourist Experience?: Eastern Indonesia Marine Tourism Pre- Covid-19 Pandemic","authors":"M. Rahantoknam","doi":"10.22441/jimb.v8i3.16260","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.16260","url":null,"abstract":"Eastern Indonesia has enormous marine tourism potential. The main problem is accessibility. Inside the region also poses the same problem, where some local marine tourism spots can be considered accessible. In addition, the lack of infrastructure on marine tourism spots may actually have great impact on safety of tourist, which can all together affect the tourist positive experience. Based on this current condition, this study aimed to measure the impact of accessibility and safety through brand perception to tourism experience. This Study conducted In Kei Islands, which home of up and coming marine tourism spots in the country. This study used path analysis with Smart-PLS, questionnaire is used for data collection with total 120 samples. The result indicated that safety and accessibility have positive and significant effect on tourist experience, what is more, accessibility have positive and significant effect on marine tourism spot’ brand perception. This study clearly indicated that access to marine tourism spot can have a bigger impact to visitor positive experience and the brand image perception of the tourism spot, therefore tourism management with government to optimize the transportation and information related to make it easier for local, domestic and foreign tourists to visit the region. ","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42611790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.22441/jimb.v8i3.17013
Jean Richard Jokhu
In the forthcoming industry of technology, many people look for websites to purchase things online. When people moving to smartphone app there are several app still uses website for their main transaction. One of the benefit of using website is easy to access with smartphone, tablet, laptop, or personal computer. In this research, we try to look for the effect of website quality on a purchase decision in a marketplace and the effect of ease of use and electronic word of mouth as the mediating effect of website on purchase decision. Website quality is examined with the mediating variable as the amplifier toward a purchase decision. An online survey was used to collect respondents (300 valid responses) and PLS was used to analyze the relationship in the structural model. Results suggest that website quality if important in a purchase decision. Second, ease of use and EWOM amplify the effect of website quality on purchase decisions. With excellence website interface and positive online review about the website will increase customer transaction on e-commerce website.
{"title":"Care About The Way You Look? Website Quality Impact on Purchase Decision Mediated by Ewom and Ease of Use","authors":"Jean Richard Jokhu","doi":"10.22441/jimb.v8i3.17013","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.17013","url":null,"abstract":"In the forthcoming industry of technology, many people look for websites to purchase things online. When people moving to smartphone app there are several app still uses website for their main transaction. One of the benefit of using website is easy to access with smartphone, tablet, laptop, or personal computer. In this research, we try to look for the effect of website quality on a purchase decision in a marketplace and the effect of ease of use and electronic word of mouth as the mediating effect of website on purchase decision. Website quality is examined with the mediating variable as the amplifier toward a purchase decision. An online survey was used to collect respondents (300 valid responses) and PLS was used to analyze the relationship in the structural model. Results suggest that website quality if important in a purchase decision. Second, ease of use and EWOM amplify the effect of website quality on purchase decisions. With excellence website interface and positive online review about the website will increase customer transaction on e-commerce website.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44317549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.22441/jimb.v8i3.15675
Amzad Samudro, Hamdan Hamdan, Abdul Rahmat
This research is about the decision to buy housing at Permata Buana Kembangan, West Jakarta and this study aims to determine the effect of location, word of mouth, and security on purchasing decisions for Permata Buana housing and respondents who will buy Permata Buana housing. This research is descriptive and quantitative. Primary data and secondary data were obtained. Secondary data was obtained from various sources such as journalists, books, and primary data for other related publications obtained by distributing questionnaires to target respondents. Determination of the number of samples using the purposive sampling technique will be distributed via google form to 83 respondents obtained. The results showed that Location had a significant relationship with purchasing decisions, Word of Mouth was not significant for purchasing decisions, and Security was not significant for purchasing decisions.
{"title":"Analysis Location, Word Of Mouth and Security Against the Decision to Purchase Permata Buana Kembangan Housing in West Jakarta","authors":"Amzad Samudro, Hamdan Hamdan, Abdul Rahmat","doi":"10.22441/jimb.v8i3.15675","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.15675","url":null,"abstract":"This research is about the decision to buy housing at Permata Buana Kembangan, West Jakarta and this study aims to determine the effect of location, word of mouth, and security on purchasing decisions for Permata Buana housing and respondents who will buy Permata Buana housing. This research is descriptive and quantitative. Primary data and secondary data were obtained. Secondary data was obtained from various sources such as journalists, books, and primary data for other related publications obtained by distributing questionnaires to target respondents. Determination of the number of samples using the purposive sampling technique will be distributed via google form to 83 respondents obtained. The results showed that Location had a significant relationship with purchasing decisions, Word of Mouth was not significant for purchasing decisions, and Security was not significant for purchasing decisions.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43180669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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