Pub Date : 2023-04-12DOI: 10.1177/23197145231168726
In today’s world, corporate sustainability has become a crucial aspect of doing business. Manufacturing industries are giving more emphasis on technology management (TM) and corporate sustainability performance (CSP) due to the growing need for recognition to operate in environmentally and socially responsible ways and remain economically viable. By focusing on TM and CSP, companies can reduce environmental impacts, and improve social performance, while enhancing long-term financial stability. In the modern era, the advantages of technology and Total Quality Management (TQM) practices are well-known, but their role in CSP is not clearly explored. This study aims to assess the impact of TM and TQM on CSP with respect to the Iron and Steel industry in India. A multistage sampling technique was adopted, and data was collected from 514 respondents for this study. Structural equation modelling technique was used to determine the interrelations among TM, TQM and CSP. The study finds that TQM and TM substantially impact CSP and each dimension of CSP (environmental, social and economic). Furthermore, path analysis was performed considering TQM as a moderator. The result reveals that TQM considerably moderates the link between TM and CSP in the Iron and Steel industry. Finally, the study offers practical implications for the executives who are mainly accountable for implementing sustainability with regard to TQM and TM.
{"title":"Technology Management (TM) on Corporate Sustainability Performance (CSP): The Moderating Role of Total Quality Management (TQM)","authors":"","doi":"10.1177/23197145231168726","DOIUrl":"https://doi.org/10.1177/23197145231168726","url":null,"abstract":"In today’s world, corporate sustainability has become a crucial aspect of doing business. Manufacturing industries are giving more emphasis on technology management (TM) and corporate sustainability performance (CSP) due to the growing need for recognition to operate in environmentally and socially responsible ways and remain economically viable. By focusing on TM and CSP, companies can reduce environmental impacts, and improve social performance, while enhancing long-term financial stability. In the modern era, the advantages of technology and Total Quality Management (TQM) practices are well-known, but their role in CSP is not clearly explored. This study aims to assess the impact of TM and TQM on CSP with respect to the Iron and Steel industry in India. A multistage sampling technique was adopted, and data was collected from 514 respondents for this study. Structural equation modelling technique was used to determine the interrelations among TM, TQM and CSP. The study finds that TQM and TM substantially impact CSP and each dimension of CSP (environmental, social and economic). Furthermore, path analysis was performed considering TQM as a moderator. The result reveals that TQM considerably moderates the link between TM and CSP in the Iron and Steel industry. Finally, the study offers practical implications for the executives who are mainly accountable for implementing sustainability with regard to TQM and TM.","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":" ","pages":""},"PeriodicalIF":2.6,"publicationDate":"2023-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49653398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-12DOI: 10.1177/23197145231153926
S. Mohammad, Nazir A Nazir, Sabiya Mufti
Employee voice has witnessed a consistent growth in conceptual as well as empirical research across a range of disciplines. Several reviews have been conducted on employee voice due to diverse and extensive literature available; however, no systematic literature review is available on the antecedents, outcomes, inhibitors, organizational norms and practices in employee voice research. This study, therefore, presents a systematic review of 67 research articles on employee voice published in 33 journals from 2000 to 2021. The articles were collected from seven well-known management databases namely, ScienceDirect, SpringerLink, SAGE, Taylor and Francis, Emerald Insight, Wiley and JSTOR. The primary aim of this review is to identify themes of research on employee voice and to assess the methodologies used in the literature. Five themes were used to organize the findings of the research on employee voice. Subsequently, the review also sought to determine the type of research methods employed in the studies of employee voice concentrating on research design, statistical methodology and sectoral focus. On the basis of review findings, the study also discusses practical implications and provides future research directions.
{"title":"Employee Voice: A Systematic Literature Review","authors":"S. Mohammad, Nazir A Nazir, Sabiya Mufti","doi":"10.1177/23197145231153926","DOIUrl":"https://doi.org/10.1177/23197145231153926","url":null,"abstract":"Employee voice has witnessed a consistent growth in conceptual as well as empirical research across a range of disciplines. Several reviews have been conducted on employee voice due to diverse and extensive literature available; however, no systematic literature review is available on the antecedents, outcomes, inhibitors, organizational norms and practices in employee voice research. This study, therefore, presents a systematic review of 67 research articles on employee voice published in 33 journals from 2000 to 2021. The articles were collected from seven well-known management databases namely, ScienceDirect, SpringerLink, SAGE, Taylor and Francis, Emerald Insight, Wiley and JSTOR. The primary aim of this review is to identify themes of research on employee voice and to assess the methodologies used in the literature. Five themes were used to organize the findings of the research on employee voice. Subsequently, the review also sought to determine the type of research methods employed in the studies of employee voice concentrating on research design, statistical methodology and sectoral focus. On the basis of review findings, the study also discusses practical implications and provides future research directions.","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":" ","pages":""},"PeriodicalIF":2.6,"publicationDate":"2023-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46646456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-09DOI: 10.1177/23197145231158448
B. Mohapatra
Responsibility is a crucial component of corporate sustainability. Deviation from responsibility is considered as irresponsible corporate practice. The present article highlights the issue of honey adulteration as an irresponsible corporate practice. The study is based on the Centre for Science and Environment investigation report on honey adulteration business in India. The article uses thematic analysis through descriptive research design with an inductive approach to show how honey adulteration is an irresponsible practice within the core area of corporate responsibilities—economic, legal and ethical domains. Honey adulteration is an irresponsible practice by the corporate in its core areas of responsibility and simultaneously affects all the stakeholders in its business relationship. Eventually, it would affect the business’s credibility and sustainability in the long run, if the issues are not appropriately addressed. The findings of the article suggest that to achieve business sustainability, corporations need to internalize and institutionalize the core responsibilities and government guidelines in their business operation. On the basis of the findings, the article offers relevant policy and practical implications for corporate to stay away from irresponsible business practices and suggests scopes for future research in the domain.
{"title":"Honey Adulteration and Corporate Irresponsibility in India: Visualizing Corporate Sustainability","authors":"B. Mohapatra","doi":"10.1177/23197145231158448","DOIUrl":"https://doi.org/10.1177/23197145231158448","url":null,"abstract":"Responsibility is a crucial component of corporate sustainability. Deviation from responsibility is considered as irresponsible corporate practice. The present article highlights the issue of honey adulteration as an irresponsible corporate practice. The study is based on the Centre for Science and Environment investigation report on honey adulteration business in India. The article uses thematic analysis through descriptive research design with an inductive approach to show how honey adulteration is an irresponsible practice within the core area of corporate responsibilities—economic, legal and ethical domains. Honey adulteration is an irresponsible practice by the corporate in its core areas of responsibility and simultaneously affects all the stakeholders in its business relationship. Eventually, it would affect the business’s credibility and sustainability in the long run, if the issues are not appropriately addressed. The findings of the article suggest that to achieve business sustainability, corporations need to internalize and institutionalize the core responsibilities and government guidelines in their business operation. On the basis of the findings, the article offers relevant policy and practical implications for corporate to stay away from irresponsible business practices and suggests scopes for future research in the domain.","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":" ","pages":""},"PeriodicalIF":2.6,"publicationDate":"2023-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49494163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-09DOI: 10.1177/23197145231151736
Sonali Singh, S. S. Jasial, Richa Misra, A. Bansal
With technological advancements, the availability of low-cost smartphones and internet connectivity, the online retail industry has gained traction. A pandemic-related lockdown has fuelled the fire. Consequently, it becomes important to identify the factors defining online retail service quality (ORSQ), which affect customer satisfaction and customer engagement behaviour. First, a qualitative study was conducted to identify ORSQ factors and reliability, ease of use, customer-friendly policies, problem handling and security were found to be the most vital ones for Indian consumers. Further, a quantitative study was attempted to determine the impact of ORSQ factors on consumer satisfaction and customer engagement behaviour. While testing these relationships, website familiarity was considered as a moderating variable between ORSQ factors and customer satisfaction. The findings of the study suggest that the identified ORSQ factors influence customer satisfaction and customer engagement behaviour in turn. The moderating effect of website familiarity was also established on customer satisfaction. For the analysis, Smart PLS 3.0 was used.
{"title":"Online Retail Service Quality: What Matters Most for Customer Satisfaction?","authors":"Sonali Singh, S. S. Jasial, Richa Misra, A. Bansal","doi":"10.1177/23197145231151736","DOIUrl":"https://doi.org/10.1177/23197145231151736","url":null,"abstract":"With technological advancements, the availability of low-cost smartphones and internet connectivity, the online retail industry has gained traction. A pandemic-related lockdown has fuelled the fire. Consequently, it becomes important to identify the factors defining online retail service quality (ORSQ), which affect customer satisfaction and customer engagement behaviour. First, a qualitative study was conducted to identify ORSQ factors and reliability, ease of use, customer-friendly policies, problem handling and security were found to be the most vital ones for Indian consumers. Further, a quantitative study was attempted to determine the impact of ORSQ factors on consumer satisfaction and customer engagement behaviour. While testing these relationships, website familiarity was considered as a moderating variable between ORSQ factors and customer satisfaction. The findings of the study suggest that the identified ORSQ factors influence customer satisfaction and customer engagement behaviour in turn. The moderating effect of website familiarity was also established on customer satisfaction. For the analysis, Smart PLS 3.0 was used.","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":" ","pages":""},"PeriodicalIF":2.6,"publicationDate":"2023-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45869257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-09DOI: 10.1177/23197145231154767
The role of institutional quality is important for the development of entrepreneurship and economic growth. With this question in mind, it is crucial to understand why some countries have higher economic growth and more entrepreneurial activity than others, and what factors determine the relationship between entrepreneurship and growth. Hence, the aim of this research is to identify the moderating effect of governance quality in terms of 6 sub-indices, including voice and accountability, political stability, government effectiveness, regulatory quality, rule of law and control of corruption based on a sample of 54 countries participating in the Global Entrepreneurship Monitor (GEM) project during 2008–2020. The results show that the quality of governance increases the positive relationship between entrepreneurial activity and economic growth. In particular, all sub-indicators of governance quality seem to be moderators between entrepreneurship and economic growth. This study has implications both from a theoretical point of view (promoting the application of institutional economics in entrepreneurship–growth nexus) and from a practical point of view (providing insight into policies that improve the governance quality) promoting entrepreneurial activity and economic growth.
{"title":"Entrepreneurship and Economic Growth: The Moderating Role of Governance Quality","authors":"","doi":"10.1177/23197145231154767","DOIUrl":"https://doi.org/10.1177/23197145231154767","url":null,"abstract":"The role of institutional quality is important for the development of entrepreneurship and economic growth. With this question in mind, it is crucial to understand why some countries have higher economic growth and more entrepreneurial activity than others, and what factors determine the relationship between entrepreneurship and growth. Hence, the aim of this research is to identify the moderating effect of governance quality in terms of 6 sub-indices, including voice and accountability, political stability, government effectiveness, regulatory quality, rule of law and control of corruption based on a sample of 54 countries participating in the Global Entrepreneurship Monitor (GEM) project during 2008–2020. The results show that the quality of governance increases the positive relationship between entrepreneurial activity and economic growth. In particular, all sub-indicators of governance quality seem to be moderators between entrepreneurship and economic growth. This study has implications both from a theoretical point of view (promoting the application of institutional economics in entrepreneurship–growth nexus) and from a practical point of view (providing insight into policies that improve the governance quality) promoting entrepreneurial activity and economic growth.","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":" ","pages":""},"PeriodicalIF":2.6,"publicationDate":"2023-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45970005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-09DOI: 10.1177/23197145231151328
Bikramjit Rishi, Tapas Kumar Chatterjee
The study aims to segment domestic tourists and understand the differences across these segments. It adopts an empirical approach and seeks to provide implications relevant to marketers. The literature review indicates that research on the motivational factors of domestic tourists needs to be more comprehensive. The study was carried out on a sample frame of domestic tourist respondents. Data were collected from 456 respondents by using a survey approach. An adapted questionnaire has been used to collect the data. The study uses the SPSS software to apply the K-mean cluster analysis to determine the most appropriate number of clusters, and travel motivation scores were calculated. The results indicate three prime segments among domestic tourists: self-enhancers, pleasure tourists and sensation seekers. The motivational factors driving these segments hold far-reaching marketing implications for tourism marketers. The study’s findings will help tourism marketers design an appropriate marketing strategy to attract tourists.
{"title":"Typology of Indian Domestic Tourists: Clustering Based on Motives to Visit","authors":"Bikramjit Rishi, Tapas Kumar Chatterjee","doi":"10.1177/23197145231151328","DOIUrl":"https://doi.org/10.1177/23197145231151328","url":null,"abstract":"The study aims to segment domestic tourists and understand the differences across these segments. It adopts an empirical approach and seeks to provide implications relevant to marketers. The literature review indicates that research on the motivational factors of domestic tourists needs to be more comprehensive. The study was carried out on a sample frame of domestic tourist respondents. Data were collected from 456 respondents by using a survey approach. An adapted questionnaire has been used to collect the data. The study uses the SPSS software to apply the K-mean cluster analysis to determine the most appropriate number of clusters, and travel motivation scores were calculated. The results indicate three prime segments among domestic tourists: self-enhancers, pleasure tourists and sensation seekers. The motivational factors driving these segments hold far-reaching marketing implications for tourism marketers. The study’s findings will help tourism marketers design an appropriate marketing strategy to attract tourists.","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":" ","pages":""},"PeriodicalIF":2.6,"publicationDate":"2023-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47793657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article aimed to survey the literature on the authenticity and influence of family and migration in the context of family entrepreneurship with the goal of highlighting thematic trends within the existing literature, mapping and outlining existing knowledge in the field, and recommending future research directions. The method used in this study is a systematic literature review approach consisting of five stages. Out of the 320 articles indexed in Web of Science’s Core Collection in 2014–2020, 64 were selected and studied extensively. Additionally, NVivo software Windows (Student License) software—Windows (12-month Student License) was used to examine the most frequently researched thematic areas by analysing the occurrence of the keywords in the articles concerned. The study provides an overview of six major research streams on the influence of family and migration background within the context of family entrepreneurship: (a) the influence of family on the entrepreneurial orientation of family firms, (b) the socio-cultural influence of family in family entrepreneurship, (c) family influence in corporate family enterprises, (d) family influence in family-governed firms, (e) the influence of gender within family entrepreneurship and (f) the influence of the family in the context of migrant-run family entrepreneurship. However, the survey was only conducted in the Web of Science database and only focused on work written in English, limiting the range of studies that were analysed. Thus, multilingual teams could expand the research by studying non-English texts and identifying studies in other scholarly databases.
{"title":"How Family and a Migrant Background Influence Family Entrepreneurship: Findings from a Systematic Literature Review","authors":"Valdet Hadri, Ondrˇej Dvouletý, Dieter Bögenhold, Alina Sawy","doi":"10.1177/23197145231158515","DOIUrl":"https://doi.org/10.1177/23197145231158515","url":null,"abstract":"This article aimed to survey the literature on the authenticity and influence of family and migration in the context of family entrepreneurship with the goal of highlighting thematic trends within the existing literature, mapping and outlining existing knowledge in the field, and recommending future research directions. The method used in this study is a systematic literature review approach consisting of five stages. Out of the 320 articles indexed in Web of Science’s Core Collection in 2014–2020, 64 were selected and studied extensively. Additionally, NVivo software Windows (Student License) software—Windows (12-month Student License) was used to examine the most frequently researched thematic areas by analysing the occurrence of the keywords in the articles concerned. The study provides an overview of six major research streams on the influence of family and migration background within the context of family entrepreneurship: (a) the influence of family on the entrepreneurial orientation of family firms, (b) the socio-cultural influence of family in family entrepreneurship, (c) family influence in corporate family enterprises, (d) family influence in family-governed firms, (e) the influence of gender within family entrepreneurship and (f) the influence of the family in the context of migrant-run family entrepreneurship. However, the survey was only conducted in the Web of Science database and only focused on work written in English, limiting the range of studies that were analysed. Thus, multilingual teams could expand the research by studying non-English texts and identifying studies in other scholarly databases.","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":" ","pages":""},"PeriodicalIF":2.6,"publicationDate":"2023-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49290546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-07DOI: 10.1177/23197145231158907
S. Gupta, Nitesh Bhatia
Employee turnover intentions have emerged as a significant research topic in social sciences as well as a challenge for corporates in Indian settings in past decade. This article presents a systematic literature review of employee turnover intention in India, providing an in-depth analysis of 198 empirical research articles on employee turnover intentions in Indian cultural settings published between 2010 to October 2022 in 126 academic journals listed in Scopus and Web of Sciences and proposes a heuristic model of turnover intention. The study reveals: 53 distinctive correlates of turnover intention which have been grouped into nine broad categories; research being conducted on a few antecedents of turnover intention in isolated pieces without taking a comprehensive approach; lack of attention to testing recent turnover models in Indian settings; too much preference on turnover intention as a proxy for actual turnover. The proposed model was tested on 481 respondents belonging to various industries across service sector in India employing Smart PLS software for validating path analysis provided encouraging results. Taking a note of trends and rifts, this article presents an inclusive approach along with suggestions and recommendations for future employee turnover intention research in India.
在过去的十年里，员工离职意向已成为社会科学的一个重要研究课题，也是印度企业面临的挑战。本文对印度员工离职意向进行了系统的文献综述，对2010年至2022年10月在Scopus和Web of Sciences上发表的126篇学术期刊上发表的198篇关于印度文化环境中员工离职意向的实证研究文章进行了深入分析，并提出了离职意向的启发式模型。研究表明：53个不同的离职意向相关因素可分为9大类；在没有采取综合方法的情况下，对孤立作品中的几个失误意图的前因进行了研究；缺乏对在印度环境中测试最近的营业额模型的关注；过于倾向于将离职意向作为实际离职的指标。所提出的模型在印度服务业各行业的481名受访者身上进行了测试，使用Smart PLS软件验证路径分析提供了令人鼓舞的结果。本文注意到了趋势和分歧，提出了一种包容性的方法，并为印度未来的员工离职意向研究提出了建议和建议。
{"title":"A Decade of Trend in the Employee Turnover Intention Study in India: A Systematic Rºeview and Recommendation","authors":"S. Gupta, Nitesh Bhatia","doi":"10.1177/23197145231158907","DOIUrl":"https://doi.org/10.1177/23197145231158907","url":null,"abstract":"Employee turnover intentions have emerged as a significant research topic in social sciences as well as a challenge for corporates in Indian settings in past decade. This article presents a systematic literature review of employee turnover intention in India, providing an in-depth analysis of 198 empirical research articles on employee turnover intentions in Indian cultural settings published between 2010 to October 2022 in 126 academic journals listed in Scopus and Web of Sciences and proposes a heuristic model of turnover intention. The study reveals: 53 distinctive correlates of turnover intention which have been grouped into nine broad categories; research being conducted on a few antecedents of turnover intention in isolated pieces without taking a comprehensive approach; lack of attention to testing recent turnover models in Indian settings; too much preference on turnover intention as a proxy for actual turnover. The proposed model was tested on 481 respondents belonging to various industries across service sector in India employing Smart PLS software for validating path analysis provided encouraging results. Taking a note of trends and rifts, this article presents an inclusive approach along with suggestions and recommendations for future employee turnover intention research in India.","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":" ","pages":""},"PeriodicalIF":2.6,"publicationDate":"2023-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43323780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-07DOI: 10.1177/23197145231161240
Hardeep Singh Mundi, Yamini Yadav
This study examines the impact of COVID-19 on market sentiment and the stock market’s reaction at different investors’ time horizons in India. We applied wavelet coherence analysis and event study methodology during waves 1 and 2 of COVID-19 on NIFTY 50 firms. The results of this study report that market-related implicit sentiment proxies depicting the market’s bullish (bearish) sentiment negatively (positively) correlate with COVID-19 during the first wave of the pandemic in the short-term to medium-term (until 16 days). Using the event study method to compute abnormal stock returns during waves 1 and 2 of COVID-19, we found statistically significant negative abnormal returns during wave 1 only. Our findings extend the literature that examines the market reaction to COVID-19. The results generally hold for various robustness checks.
{"title":"Impact of COVID-19 on Market Sentiment and Abnormal Returns in India: A Comparative Analysis of Two Waves","authors":"Hardeep Singh Mundi, Yamini Yadav","doi":"10.1177/23197145231161240","DOIUrl":"https://doi.org/10.1177/23197145231161240","url":null,"abstract":"This study examines the impact of COVID-19 on market sentiment and the stock market’s reaction at different investors’ time horizons in India. We applied wavelet coherence analysis and event study methodology during waves 1 and 2 of COVID-19 on NIFTY 50 firms. The results of this study report that market-related implicit sentiment proxies depicting the market’s bullish (bearish) sentiment negatively (positively) correlate with COVID-19 during the first wave of the pandemic in the short-term to medium-term (until 16 days). Using the event study method to compute abnormal stock returns during waves 1 and 2 of COVID-19, we found statistically significant negative abnormal returns during wave 1 only. Our findings extend the literature that examines the market reaction to COVID-19. The results generally hold for various robustness checks.","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":" ","pages":""},"PeriodicalIF":2.6,"publicationDate":"2023-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49075651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-06DOI: 10.1177/23197145231158505
Gro Alteren
Making the multinational companies’ (MNCs) products attractive among the low- and the high-income consumers is challenging in an emerging market. This study uses the 4As framework (affordability, accessibility, acceptability and awareness) to investigate the marketing activities that three Western companies from the industries such as telecoms, brewery and decorative paint implemented to match the needs in the Indian market. By proposing to split affordability into three categories, the study extends the 4As framework. Three general strategies emerged, each one composed of six 4As marketing activities. The strategies, one for each industry, show different approaches to how companies could develop the demand for their products. Each strategy is linked to one of the three categories of affordability: (a) Serving consumers across economic classes (affordable to everyone). (b) Serving consumers looking for an international lifestyle (affordable to the mainstream and the premium segments). (c) Serving consumers seeking a higher level of materialism (affordable to the premium segment). The study presents theoretical and managerial implications, and suggestions for future research.
{"title":"Matching the Needs in an Emerging Market: An Investigation of Multinational Companies’ Marketing Strategies by Using the 4As Framework","authors":"Gro Alteren","doi":"10.1177/23197145231158505","DOIUrl":"https://doi.org/10.1177/23197145231158505","url":null,"abstract":"Making the multinational companies’ (MNCs) products attractive among the low- and the high-income consumers is challenging in an emerging market. This study uses the 4As framework (affordability, accessibility, acceptability and awareness) to investigate the marketing activities that three Western companies from the industries such as telecoms, brewery and decorative paint implemented to match the needs in the Indian market. By proposing to split affordability into three categories, the study extends the 4As framework. Three general strategies emerged, each one composed of six 4As marketing activities. The strategies, one for each industry, show different approaches to how companies could develop the demand for their products. Each strategy is linked to one of the three categories of affordability: (a) Serving consumers across economic classes (affordable to everyone). (b) Serving consumers looking for an international lifestyle (affordable to the mainstream and the premium segments). (c) Serving consumers seeking a higher level of materialism (affordable to the premium segment). The study presents theoretical and managerial implications, and suggestions for future research.","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":" ","pages":""},"PeriodicalIF":2.6,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46554476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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