Pub Date : 2010-06-04DOI: 10.3846/COACTIVITY.2010.09
Vita Banionytė
Der Grund zum Besprechen dieses Themas ist die Tatsache, dass die Satzklammer eine typische Erscheinung der deutschen Sprache ist. Die Klammerkonstrungen. Im vorliegenden Beitrag wird die vielseitige Analyse der deutschen Klammerkonstruktiouktionen sind auch ein wichtiges typologisches Charakteristikum des Deutschen. Im Litauischen ist dagegen die Wortfolge ganz frei. Wegen der unterschiedlichen Eigenschaften der Wortfolge im Deutschen und im Litauischen entstehen fur die Lerner Schwierigkeiten im Prozess des Verstehens und des Produzierens der fremdsprachigen Ausernen durchgefuhrt. Am Anfang werden die historischen Aspekte dieses syntaktischen Phanomens besprochen. Weiterhin wird ausfuhrlich die Satzklammrer charakterisiert. Der Hauptziel der Arbeit ist es, die Schwierigkeiten zu zeigen, auf die die Lerner stosen, und die Vorschlage darzulegen, mit derer Hilfe die festgestellten Schwierigkeiten uberwunden werden konnen. Schlusselworter: Satzklammer, typologisches Charakteristikum, Verbalklammer, Lexikalklammer, Ausklammerung. Vita Banionytė. Sentence Framework in the Professional and Scientific German Language // Coactivity. Vilnius: Technika, 2010, Vol. 18, No. 2 , p. 5-15. Abstract . The article analyses sentence framework in the Professional and scientific German language. This topic is chosen to be analysed because of difficulties the students confront while translating speciality texts and learning to communicate in a foreign language. The essence of these difficulties is a different word order in the German and Lithuanian languages. The historical aspects of this syntactic phenomenon are discussed at the beginning of this article. Sentence framework is one of typological features of the German language. Later the characteristic of sentence framework is defined. The aim of this article is to consider difficulties confronting the learners of a foreign language and to provide the ways how to avoid them, e.g. 1) to choose a different predicate, 2) to make the middle of the sentence more understandable, transforming it into a different syntactic construction, 3) to take out certain parts of the sentence beyond the sentence framework. The conclusion is drawn that this taking out beyond the sentence framework is particularly characteristic for the professional and scientific German language. The main reasons for taking out certain parts of the sentence beyond the sentence framework are: 1) those parts are taken out which were forgotten while planning a sentence, 2) important parts of the sentence are taken out because of stylistic reasons, 3) taking out certain parts of the sentence is used in order to create denominative blocks. At the end of the article recommendations are provided how to start and how to finish the translation of the German sentence with the framework construction into the Lithuanian language.
在这个问题上值得讨论的原因是，标点回音器是德语典型的产物。这些Klammerkonstrungen .本文中对德国括号中的轮廓分析以及德国人的一个重要的拍照框架。立陶宛的意思是完全免费的。由于德国人语言语法的不同，和立陶宛人在理解和发展外语的过程中遇到了困难。一开始我们要回顾一下这个语法幽灵的历史杰佛瑞教授这项工作的主要目的是强调学习者遇到的困难并且提出建议，以便克服已造成的困难。关键字:句号希伯来语文法句号念词维塔Banionytė."专业和科学德语框架"。混合版《2010年技术》第18卷《不2》p…Abstract .化学和科学德语。这都是可以分析的因为学生对学生的差别很大《模糊不清的书》需要在德语和利刃法语中遭遇不同的性格。这是本不合惯例的历史邻居统一的德语特性。据说是"心灵感应框架"The年前of this article is to consider difficulties战胜对外language and The learners of a to provide The ways to avoid如何他们甜美e.g . 1)自由选择另一种predicate, 2)让sentence更多understandable道》中,《transforming it》另一种syntactic certain to take out(20万),《sentence付The sentence框架.一致的进程是先开始理解这一框架是为了专业和科学德国。《美茵河reasons for certain女声部分结构的out of The sentence付The sentence框架是:1)保全女声部分的taken out还在forgotten同时。规划》2)important a sentence),《sentence在营地taken out of stylistic reasons certain女声部分,3)把out of The sentence is以前常在create . denominative街区进程的最后部分。
{"title":"Satzklammer in der Deutschen Fach- Und Wissenschaftssprache","authors":"Vita Banionytė","doi":"10.3846/COACTIVITY.2010.09","DOIUrl":"https://doi.org/10.3846/COACTIVITY.2010.09","url":null,"abstract":"Der Grund zum Besprechen dieses Themas ist die Tatsache, dass die Satzklammer eine typische Erscheinung der deutschen Sprache ist. Die Klammerkonstrungen. Im vorliegenden Beitrag wird die vielseitige Analyse der deutschen Klammerkonstruktiouktionen sind auch ein wichtiges typologisches Charakteristikum des Deutschen. Im Litauischen ist dagegen die Wortfolge ganz frei. Wegen der unterschiedlichen Eigenschaften der Wortfolge im Deutschen und im Litauischen entstehen fur die Lerner Schwierigkeiten im Prozess des Verstehens und des Produzierens der fremdsprachigen Ausernen durchgefuhrt. Am Anfang werden die historischen Aspekte dieses syntaktischen Phanomens besprochen. Weiterhin wird ausfuhrlich die Satzklammrer charakterisiert. Der Hauptziel der Arbeit ist es, die Schwierigkeiten zu zeigen, auf die die Lerner stosen, und die Vorschlage darzulegen, mit derer Hilfe die festgestellten Schwierigkeiten uberwunden werden konnen. Schlusselworter: Satzklammer, typologisches Charakteristikum, Verbalklammer, Lexikalklammer, Ausklammerung. Vita Banionytė. Sentence Framework in the Professional and Scientific German Language // Coactivity. Vilnius: Technika, 2010, Vol. 18, No. 2 , p. 5-15. Abstract . The article analyses sentence framework in the Professional and scientific German language. This topic is chosen to be analysed because of difficulties the students confront while translating speciality texts and learning to communicate in a foreign language. The essence of these difficulties is a different word order in the German and Lithuanian languages. The historical aspects of this syntactic phenomenon are discussed at the beginning of this article. Sentence framework is one of typological features of the German language. Later the characteristic of sentence framework is defined. The aim of this article is to consider difficulties confronting the learners of a foreign language and to provide the ways how to avoid them, e.g. 1) to choose a different predicate, 2) to make the middle of the sentence more understandable, transforming it into a different syntactic construction, 3) to take out certain parts of the sentence beyond the sentence framework. The conclusion is drawn that this taking out beyond the sentence framework is particularly characteristic for the professional and scientific German language. The main reasons for taking out certain parts of the sentence beyond the sentence framework are: 1) those parts are taken out which were forgotten while planning a sentence, 2) important parts of the sentence are taken out because of stylistic reasons, 3) taking out certain parts of the sentence is used in order to create denominative blocks. At the end of the article recommendations are provided how to start and how to finish the translation of the German sentence with the framework construction into the Lithuanian language.","PeriodicalId":53267,"journal":{"name":"Santalka Filosofija Komunikacija","volume":"44 1","pages":"5-15"},"PeriodicalIF":0.0,"publicationDate":"2010-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80260771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-04DOI: 10.3846/coactivity.2010.15
Veslav Kuranovič
In this scientific article is presented french professional car language, also it is analysed a problem of teaching professional language at the technical university. It is presented lot of methods which help student to acquire language skills and also it is presented importance of dialog between student and teacher. Psychology and pedagogy are 2 sciences strong related in teacher’s work.
{"title":"French Professional Car Language","authors":"Veslav Kuranovič","doi":"10.3846/coactivity.2010.15","DOIUrl":"https://doi.org/10.3846/coactivity.2010.15","url":null,"abstract":"In this scientific article is presented french professional car language, also it is analysed a problem of teaching professional language at the technical university. It is presented lot of methods which help student to acquire language skills and also it is presented importance of dialog between student and teacher. Psychology and pedagogy are 2 sciences strong related in teacher’s work.","PeriodicalId":53267,"journal":{"name":"Santalka Filosofija Komunikacija","volume":"159 1","pages":"59-66"},"PeriodicalIF":0.0,"publicationDate":"2010-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80074405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-04DOI: 10.3846/COACTIVITY.2010.16
Rasa Levickaitė
Vilnius Gediminas Technical University undergraduate degree programme of Creative Industries, which was ranked among the top 10 most popular degree programmes of year 2009, as a reaction to the problems of studies’ quality mentioned by creators of the programme, professors and students, have initiated the survey to determine the quality of the degree programme and its professors. The quality of studies is one of the most important problems in Lithuanian and other European Union schools. The main goals of already ten years going on Bolognese Process are to develop European high education space, to train specialists of high qualification for European labor market, to increase the high education systems’ transparency and flexibility. In the survey, analyzed in this article, the first and second year undergraduates were interviewed. The goal of the survey is to investigate the problem areas of the programme and teaching qualities. The goal of this article is to analyze the problematical areas of the programme, what could encourage new ideas how to improve one of the most popular undergraduate degree programmes in Lithuania.
{"title":"Creative Industries: Vilnius Gediminas Technical University Undergraduate Programme Studies Quality Survey","authors":"Rasa Levickaitė","doi":"10.3846/COACTIVITY.2010.16","DOIUrl":"https://doi.org/10.3846/COACTIVITY.2010.16","url":null,"abstract":"Vilnius Gediminas Technical University undergraduate degree programme of Creative Industries, which was ranked among the top 10 most popular degree programmes of year 2009, as a reaction to the problems of studies’ quality mentioned by creators of the programme, professors and students, have initiated the survey to determine the quality of the degree programme and its professors. The quality of studies is one of the most important problems in Lithuanian and other European Union schools. The main goals of already ten years going on Bolognese Process are to develop European high education space, to train specialists of high qualification for European labor market, to increase the high education systems’ transparency and flexibility. In the survey, analyzed in this article, the first and second year undergraduates were interviewed. The goal of the survey is to investigate the problem areas of the programme and teaching qualities. The goal of this article is to analyze the problematical areas of the programme, what could encourage new ideas how to improve one of the most popular undergraduate degree programmes in Lithuania.","PeriodicalId":53267,"journal":{"name":"Santalka Filosofija Komunikacija","volume":"16 1","pages":"67-76"},"PeriodicalIF":0.0,"publicationDate":"2010-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90725212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-04DOI: 10.3846/COACTIVITY.2010.21
Regina Žukienė
It is underlined in the political guidelines on the policy of language approved by the Government of the Lithuanian Republic that language reflects culture and outlook of society. Moreover, language is thereby considered to be a concurrent part of spiritual culture of nation and assures its survival and identity. The overall culture of high school is influenced by various lingual communication of teachers and students, settled culture of public dialogue, etiquette of speech and by the peculiarities of speech in academic community (jargon, lexis of certain social professional groups etc.). The durability and quality of speech may lie with academic youth. Therefore the humanitarian culture understood in terms of spiritual self-expression plays an important role in the background and moral maturity of future professionals of technical sciences. In the article the usage and evaluation of swear-words by the students of technical universities is analysed by means of sociolinguistic method. The variation of obscene lexis over a period of ten years is presented. Ques-tionnaires were used to estimate the differences of attitude towards swear-words. The students claim that the use of obscene lexis in public space affects the communication culture of society members. Therefore it may be concluded that the evaluation of swear-words depends not only on the views and psichological factors of a speaker but also on the attitude of society.
{"title":"Obscene Lexis in Student‘S Language: The Use and Evaluation of Swear-Words","authors":"Regina Žukienė","doi":"10.3846/COACTIVITY.2010.21","DOIUrl":"https://doi.org/10.3846/COACTIVITY.2010.21","url":null,"abstract":"It is underlined in the political guidelines on the policy of language approved by the Government of the Lithuanian Republic that language reflects culture and outlook of society. Moreover, language is thereby considered to be a concurrent part of spiritual culture of nation and assures its survival and identity. The overall culture of high school is influenced by various lingual communication of teachers and students, settled culture of public dialogue, etiquette of speech and by the peculiarities of speech in academic community (jargon, lexis of certain social professional groups etc.). The durability and quality of speech may lie with academic youth. Therefore the humanitarian culture understood in terms of spiritual self-expression plays an important role in the background and moral maturity of future professionals of technical sciences. In the article the usage and evaluation of swear-words by the students of technical universities is analysed by means of sociolinguistic method. The variation of obscene lexis over a period of ten years is presented. Ques-tionnaires were used to estimate the differences of attitude towards swear-words. The students claim that the use of obscene lexis in public space affects the communication culture of society members. Therefore it may be concluded that the evaluation of swear-words depends not only on the views and psichological factors of a speaker but also on the attitude of society.","PeriodicalId":53267,"journal":{"name":"Santalka Filosofija Komunikacija","volume":"3 1","pages":"105-112"},"PeriodicalIF":0.0,"publicationDate":"2010-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89657003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-04DOI: 10.3846/COACTIVITY.2010.13
Rūta Elžbieta Katalynaitė
Lexical and syntactical structures of French scientific text, presenting difficulties to learners and causing misunderstanding, which are associated with the relations of lexical units and syntactical structures in the text, are considered. It is found lexical units, e.g. terms, literary language, function words, acquire their meaning due to syntactic structures. One of the text elements ensuring the cohesion of the text is que, a conjunction, adverb and pronoun. The emphasis is placed on the variety of meanings of this lexical element.
{"title":"Lexical and Syntactical Structures of Scientific Text in French","authors":"Rūta Elžbieta Katalynaitė","doi":"10.3846/COACTIVITY.2010.13","DOIUrl":"https://doi.org/10.3846/COACTIVITY.2010.13","url":null,"abstract":"Lexical and syntactical structures of French scientific text, presenting difficulties to learners and causing misunderstanding, which are associated with the relations of lexical units and syntactical structures in the text, are considered. It is found lexical units, e.g. terms, literary language, function words, acquire their meaning due to syntactic structures. One of the text elements ensuring the cohesion of the text is que, a conjunction, adverb and pronoun. The emphasis is placed on the variety of meanings of this lexical element.","PeriodicalId":53267,"journal":{"name":"Santalka Filosofija Komunikacija","volume":"72 1","pages":"43-51"},"PeriodicalIF":0.0,"publicationDate":"2010-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80434451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-04DOI: 10.3846/COACTIVITY.2010.17
R. Petkutė
The communicative approach to language teaching reflects social tendencies of the period. The open and liberal ideas of the 20th and 21st century have challenged standard models of language teaching and changed the understanding of the teacher’s competences. The article hypothesizes a strong correlation between the language teacher’s expertise in communication and quality of the communicative language teaching. In order to better account for the communicative approach, it is said that the language teacher needs to enrich the communicative competence. The article also raises the question of the relevance of the communicative competence of the language teacher, as well as discusses the insufficient treatment of the issue in comtemporary Lithuanian academic environment.
{"title":"The Communicative Competence of the Language Teacher","authors":"R. Petkutė","doi":"10.3846/COACTIVITY.2010.17","DOIUrl":"https://doi.org/10.3846/COACTIVITY.2010.17","url":null,"abstract":"The communicative approach to language teaching reflects social tendencies of the period. The open and liberal ideas of the 20th and 21st century have challenged standard models of language teaching and changed the understanding of the teacher’s competences. The article hypothesizes a strong correlation between the language teacher’s expertise in communication and quality of the communicative language teaching. In order to better account for the communicative approach, it is said that the language teacher needs to enrich the communicative competence. The article also raises the question of the relevance of the communicative competence of the language teacher, as well as discusses the insufficient treatment of the issue in comtemporary Lithuanian academic environment.","PeriodicalId":53267,"journal":{"name":"Santalka Filosofija Komunikacija","volume":"115 1","pages":"77-84"},"PeriodicalIF":0.0,"publicationDate":"2010-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80798263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-04DOI: 10.3846/COACTIVITY.2010.12
G. Kavaliauskienė, Viktorija Mažeikienė, Giedrė Valūnaitė-Oleškevičienė
A revival of interest in using a native language in the English classroom is caused by learners’ needs of improving language accuracy and clarity. This paper aims at examining perceptions of the use of mother tongue and translation in various linguistic situations. The activities that help raise learners’ awareness of language use are described. The findings demonstrate that all learners need support of mother tongue in English classes, but the amount of the native language needed depends on students’ proficiency. The statistical significance of the research results was calculated by employing the SPSS (Statistical Package for the Social Sciences) software.
在英语课堂中使用母语的兴趣的复兴是由于学习者需要提高语言的准确性和清晰度。本文旨在探讨在不同的语言情境下母语使用和翻译的认知。描述了有助于提高学习者语言使用意识的活动。研究结果表明，在英语课堂上，所有的学习者都需要母语的支持，但需要多少母语取决于学生的熟练程度。采用SPSS (statistical Package for The Social Sciences)软件计算研究结果的统计显著性。
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Pub Date : 2010-06-04DOI: 10.3846/coactivity.2010.10
L. Duoblienė
This article analyzes the influence of information technologies on education. Different viewpoints on information literacy education, which is often assimilated to media literacy education, are presented in the paper. The article investigates both advantages of media literacy, which involve its positive influence on education, and disadvantages, which encompass dishonest ideological purposes of media literacy that are hidden behind the notion of efficient teaching. This work defends the idea that media literacy education is inevitable in modern schooling and that it is step by step replacing traditional ways of learning. Several media education paradigms are discussed: protectionist, media arts education, media literacy education and critical media literacy education. Some of them teach how to utilize modern technologies and develop creativity, whereas others educate how to recognize ideologies and be publicly engaged. The paper evaluates media literacy in Lithuania by exploring the context of media education, i.e. by analyzing Wiki culture, didactic approach of media literacy, relationships among participants of learning process, and influence of information technologies on the development of educational techniques. Prominent questions about Lithuanian readiness for changes in schooling methods are asked. It is argued if the country has a clear and coherent media literacy education philosophy. Answers are found by investigating information literacy programs and media literacy projects in Lithuanian secondary schools. The article arrives to a conclusion that in Lithuania media literacy education is only at the early stage of development, but its progress is quite rapid and omits several stages which were underwent in Western countries. Nevertheless, the work determines that Lithuania lacks new and brave mindset which should be spread together with critical pedagogy and critical media literacy (i.e. transforming) education.
{"title":"Media Literacy Education: Global Tendencies and Search of Lithuanian Path","authors":"L. Duoblienė","doi":"10.3846/coactivity.2010.10","DOIUrl":"https://doi.org/10.3846/coactivity.2010.10","url":null,"abstract":"This article analyzes the influence of information technologies on education. Different viewpoints on information literacy education, which is often assimilated to media literacy education, are presented in the paper. The article investigates both advantages of media literacy, which involve its positive influence on education, and disadvantages, which encompass dishonest ideological purposes of media literacy that are hidden behind the notion of efficient teaching. This work defends the idea that media literacy education is inevitable in modern schooling and that it is step by step replacing traditional ways of learning. Several media education paradigms are discussed: protectionist, media arts education, media literacy education and critical media literacy education. Some of them teach how to utilize modern technologies and develop creativity, whereas others educate how to recognize ideologies and be publicly engaged. The paper evaluates media literacy in Lithuania by exploring the context of media education, i.e. by analyzing Wiki culture, didactic approach of media literacy, relationships among participants of learning process, and influence of information technologies on the development of educational techniques. Prominent questions about Lithuanian readiness for changes in schooling methods are asked. It is argued if the country has a clear and coherent media literacy education philosophy. Answers are found by investigating information literacy programs and media literacy projects in Lithuanian secondary schools. The article arrives to a conclusion that in Lithuania media literacy education is only at the early stage of development, but its progress is quite rapid and omits several stages which were underwent in Western countries. Nevertheless, the work determines that Lithuania lacks new and brave mindset which should be spread together with critical pedagogy and critical media literacy (i.e. transforming) education.","PeriodicalId":53267,"journal":{"name":"Santalka Filosofija Komunikacija","volume":"1 1","pages":"16-28"},"PeriodicalIF":0.0,"publicationDate":"2010-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76757724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-04DOI: 10.3846/COACTIVITY.2010.19
Lina Rutkienė
In modern society technical skills and competence are highly valued. The process of technologisation affects changes in language because the development of language is closely related to changes in society. Language becomes technical since humans constantly expose themselves to technical realia and their denominations. Yet, not always the widespread terms denoting technical concepts are grammatically acceptable. The main objectives of this article are the following: to analyse certain ad hoc selected terms used in the field of construction by use of questionnaires; to discuss the causes of ungrammatical use of the terms; to estimate the predominant role of linguistic or extralinguistic factors; to test and compare the degree of grammatically correct use of the terms by IV year students and employees of the construction sector.
{"title":"Kai kurių statybos terminų vartosena: teorijos ir praktikos neatitiktis","authors":"Lina Rutkienė","doi":"10.3846/COACTIVITY.2010.19","DOIUrl":"https://doi.org/10.3846/COACTIVITY.2010.19","url":null,"abstract":"In modern society technical skills and competence are highly valued. The process of technologisation affects changes in language because the development of language is closely related to changes in society. Language becomes technical since humans constantly expose themselves to technical realia and their denominations. Yet, not always the widespread terms denoting technical concepts are grammatically acceptable. The main objectives of this article are the following: to analyse certain ad hoc selected terms used in the field of construction by use of questionnaires; to discuss the causes of ungrammatical use of the terms; to estimate the predominant role of linguistic or extralinguistic factors; to test and compare the degree of grammatically correct use of the terms by IV year students and employees of the construction sector.","PeriodicalId":53267,"journal":{"name":"Santalka Filosofija Komunikacija","volume":"20 1","pages":"93-99"},"PeriodicalIF":0.0,"publicationDate":"2010-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86540927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-04DOI: 10.3846/COACTIVITY.2010.14
Dalija Kemeklienė, Liucija Šiaučiūnienė
Nowadays advertising is of significant importance. Radio and television programmes, newspapers and magazines, various texts, even streets and shops are hardly imaginable without advertising. Advertising forms individuals’ as well as public attitude to many things in life. Besides it influences the person’s behavior and way of thinking. Advertising is inseparable part of the market; it helps create new working places, increases income and discloses positive qualities of manufactured products.However to create the correct, attractive and emotional body of the advert is not easy at all. Every person involved in advertising should be aware of that. In advertising texts vocabulary rules change, loanwords pushed, their standardisation and codification are noticed. In the period of integrating into the European Union, more new technological terms are used in the Lithuanian language. The language is being operated in virtual environment. New varieties of the language are being discovered - advertisement language and -communicative language. The problems of the usage of borrowed words also appear in the language.
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