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A XP e o Itaú Unibanco: dos Produtos de Investimento a Desbancarização XP和itau Unibanco:从投资产品到去银行化
IF 0.1 Q4 MANAGEMENT Pub Date : 2020-05-01 DOI: 10.13058/raep.2020.v21n2.1749
Raul Beal Partyka, Jeferson Lana, Rosilene Marcon
This teaching case presents the narrative of the acquisition of XP Investimentos by Itau Unibanco. The bank offered to buy XP Investimentos. This movement occurred shortly before the broker asked to register for its IPO (Initial Offering of Shares, acronym in English) on the Brazilian stock exchange (B3). The objective of the study is to encourage discussions of the acquisition operation for the themes of governance structure and the theory of transaction costs amid technological innovation in the Brazilian financial market. On the XP side, the plan was clear: in one stroke, stay with the asset and eliminate a competitor, and now you can not only dream of being the largest investment group in Brazil. For Itau Unibanco - the largest player in the market - it now has the XP portfolio ready and eliminates a competitor that took its market share. The case indicates discussions about the logic behind Itau Unibanco’s acquisition of XP. Still, it allows asking whether the largest bank in Brazil would not be able to develop such capacities acquired from the broker, in addition to questioning whether XP’s internalized capacities are so valuable to the point of such investment.
本教学案例介绍了Itau Unibanco收购XP Investimentos的故事。该银行提出收购XP Investimentos。这一变动发生在该经纪商要求在巴西证券交易所(B3)注册其IPO(首次公开募股,英文首字母缩略词)前不久。本研究的目的是鼓励对巴西金融市场技术创新中治理结构和交易成本理论主题的收购操作进行讨论。在XP方面,计划很明确:一举保留资产并消灭竞争对手,现在你不仅可以梦想成为巴西最大的投资集团。对于市场上最大的参与者Itau Unibanco来说,它现在已经准备好了XP产品组合,并消除了一个夺取其市场份额的竞争对手。这一案例表明,人们对伊塔乌联合银行收购XP背后的逻辑进行了讨论。不过,除了质疑XP的内化能力是否有价值到值得投资的地步外,它还允许人们询问巴西最大的银行是否无法发展从该经纪公司获得的这种能力。
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引用次数: 0
Experiência Emocional na Educação Empreendedora: Emoção como Dinâmica de Aprendizagem 创业教育中的情感体验:作为学习动力的情感
IF 0.1 Q4 MANAGEMENT Pub Date : 2020-05-01 DOI: 10.13058/raep.2020.v21n2.1676
Gracyanne Freire de Araújo, E. Davel
Few studies propose a kind of entrepreneurship education based on experience, although many researches have pointed out that experience is essential for entrepreneurship development. If experience becomes the axis of education, we cannot think of experience without emotion. The relationship between emotion and entrepreneurship education based on experience needs to be better understood. The purpose of this article is to develop knowledge about that relationship, as we focused on the concept of emotional dynamics and the empirical study of educational practices among students of a management undergraduate program at a Brazilian university. Based on the analysis of information obtained from diverse sources (systematic observation, documents, interviews and photos), the emotional dynamics that sustain entrepreneurship education is described, categorized and discussed. The research results contribute to improve the theoretical framework of research on entrepreneurship education. The findings also reveal how fundamental emotions are in order to understand the process of being an entrepreneur.
很少有研究提出一种基于经验的创业教育,尽管许多研究指出经验对于创业发展至关重要。如果经验成为教育的轴心,我们就不能没有情感地思考经验。情感与基于经验的创业教育之间的关系需要更好的理解。本文的目的是发展关于这种关系的知识,因为我们专注于情感动力学的概念和对巴西一所大学管理本科课程学生教育实践的实证研究。通过对不同来源的信息(系统观察、文献、访谈和照片)的分析,对创业教育的情感动力进行了描述、分类和讨论。研究成果有助于完善创业教育研究的理论框架。研究结果还揭示了基本情绪是如何理解创业过程的。
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引用次数: 1
Quão Plural é o Ensino de Marketing? Um Estudo Exploratório com Professores dos Cursos de Graduação em Administração 营销教学有多多元?对工商管理本科课程教师的探索性研究
IF 0.1 Q4 MANAGEMENT Pub Date : 2020-05-01 DOI: 10.13058/raep.2020.v21n2.1721
D. O. B. Merabet, Rosana Oliveira da Silva, C. Gonçalves, Denise Franca Barros
The aim of this research is to investigate how plural the teaching of marketing is in Business undergraduate courses, considering three schools of thought in Marketing: managerial, macromarketing and critical marketing. In order to achieve this goal, marketing professors were interviewed in different Business undergraduate courses in Rio de Janeiro. The results presented in the three analytical categories produced point to: a) the recognition that the programmatic content based on managerial marketing is insufficient to meet the challenges surrounding the practice of marketing; b) the concern with referring marketing practices to market demands and; c) the importance of establishing ethical, social and critical discussions that involve not only the relationship between companies and consumers, but that recognize the role of the State and pressures from organized civil society. The authors conclude that macromarketing and critical marketing approaches can contribute so that discussions can be conducted by teachers in a more plural and systematized way, so that marketing teaching spills over from the classroom domains to research and extension projects.
本研究的目的是调查营销教学在商业本科课程中的多元化程度,考虑到营销的三个思想流派:管理营销,宏观营销和批判营销。为了实现这一目标,在巴西里约热内卢的不同商业本科课程中对市场营销教授进行了采访。在三个分析类别中提出的结果表明:a)认识到基于管理营销的程序化内容不足以满足围绕营销实践的挑战;B)关注将营销实践与市场需求联系起来;c)建立道德、社会和批判性讨论的重要性,这些讨论不仅涉及公司和消费者之间的关系,而且认识到国家的作用和有组织的民间社会的压力。作者得出结论,宏观营销和批判性营销方法有助于教师以更多元化和系统化的方式进行讨论,从而使营销教学从课堂领域溢出到研究和推广项目。
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引用次数: 3
Aspectos Críticos na Aprendizagem pela Ação: Resultados da Integração entre Universidade e Startups Catarinenses 行动学习的关键方面:大学与初创企业融合的结果Catarinense
IF 0.1 Q4 MANAGEMENT Pub Date : 2020-05-01 DOI: 10.13058/raep.2020.v21n2.1719
R. Lacerda, Mayara Lucia Bernardes, Bianca dos Santos Simon
This article aims to highlight the critical factors in the application of an action learning method in an extension project at the Federal University of Santa Catarina. The practical procedures proposed by the project are based on the constructivist approach to learning. A qualitative approach was used for data collection, and the applied method of case study. As a result, it was possible to observe some student behavioral events, the search for an optimal and generic problem solution from the scientific literature or similar examples. Another aspect observed was students’ understanding that internal organization and learning management are more important than the technical solution itself. The uniqueness of the startup problem, coupled with limited facts and data, led the group to decide more about studies at an on-site startup than generic bibliographic research on the problem. Practical implications of this research include the contribution to educators and facilitators dealing with problems of uncertain and dynamic nature.
本文旨在强调在圣卡塔琳娜联邦大学推广项目中应用行动学习方法的关键因素。该项目提出的实践程序是基于建构主义的学习方法。数据收集采用定性方法,应用案例研究方法。因此,有可能观察到一些学生的行为事件,从科学文献或类似的例子中寻找最佳和通用的问题解决方案。观察到的另一个方面是学生理解内部组织和学习管理比技术解决方案本身更重要。创业问题的独特性,加上有限的事实和数据,导致该小组决定更多地研究现场创业,而不是对该问题进行一般的书目研究。本研究的实际意义包括对教育者和促进者处理不确定和动态性质问题的贡献。
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引用次数: 0
Desempenho Social Corporativo em Instituições de Ensino Superior: a Visão dos Gestores Sobre os Stakeholders 高等教育机构的企业社会绩效:管理者对利益相关者的看法
IF 0.1 Q4 MANAGEMENT Pub Date : 2020-05-01 DOI: 10.11606/T.12.2015.TDE-25062015-143117
Taiguara de Freitas Langrafe, A. A. Fischmann, João Maurício Gama Boaventura, F. Meireles
O objetivo deste trabalho é analisar a importância relativa dos stakeholders das Instituições de Ensino Superior (IES) para o Desempenho Social Corporativo, segundo a percepção dos Gestores das IES brasileiras. Apresenta como problema de pesquisa o gap sobre o cálculo do CSP, que não é claro, em particular quanto à importância relativa de cada stakeholder. Nota-se a ausência de pesquisas delimitadas em um setor e contexto específicos. Os dados foram obtidos através de uma survey, com questionário validado por especialistas, enviado por e-mail para 2.391 IES brasileiras, obtendo 88 respostas completas. É possível identificar diferenças na importância relativa dos stakeholders de acordo com os diferentes aspectos pesquisados – no geral, a maior importância relativa para Corpo Docente, Corpo Discente e Corpo Técnico-Administrativo, e menor para Fornecedores. O trabalho permite identificar heterogeneidade de importância dos stakeholders de acordo com a natureza da IES (Pública ou Privada), além de trazer dados empíricos inéditos sobre a relevância dos stakeholders no contexto de IES brasileiras. Evidencia-se que os gestores de IES Públicas têm uma visão mais superficial de seus stakeholders, pouco diferenciando-os entre si. Por sua vez, os gestores de IES Privadas apresentam uma visão mais detalhada e rica dos múltiplos stakeholders, classificando-os em diferentes níveis de importância.
本研究的目的是根据巴西高等教育机构管理者的感知,分析高等教育机构(heis)利益相关者对企业社会绩效的相对重要性。它提出了CSP计算的差距作为一个研究问题,这是不清楚的,特别是关于每个利益相关者的相对重要性。值得注意的是,在特定的部门和背景下缺乏明确的研究。数据是通过一项调查获得的,该调查由专家验证,通过电子邮件发送给2391个巴西高等教育机构,获得88个完整答案。根据所研究的不同方面,可以确定利益相关者的相对重要性的差异——一般来说,对教师、学生和技术管理人员的相对重要性最高,对供应商的相对重要性最低。这项工作允许根据高等教育的性质(公共或私人)确定利益相关者重要性的异质性,并带来关于巴西高等教育背景下利益相关者相关性的前所未有的经验数据。很明显,公立高等教育机构的管理者对他们的利益相关者有更肤浅的看法,他们之间没有什么区别。反过来,私立高等教育机构的管理者对多个利益相关者有更详细和丰富的看法,将他们划分为不同的重要性级别。
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引用次数: 0
A sala de aula inovadora: estratégias pedagógicas para fomentar o aprendizado ativo – Fausto Camargo, Thuinie Daros. Porto Alegre: Penso, 2018. e-PUB 创新课堂:促进主动学习的教学策略- Fausto Camargo, Thuinie Daros。阿雷格里港:我认为,2018年。和-PUB
IF 0.1 Q4 MANAGEMENT Pub Date : 2020-05-01 DOI: 10.13058/RAEP.2020.V21N2.1725
Jandeson Dantas da Silva, Wênyka Preston Leite Batista da Costa, Manoel Pereira da Rocha Neto
Critical Book Review: The innovative classroom: pedagogical strategy to promote active learning – Fausto Camargo, Thuinie Daros. Porto Alegre: Penso, 2018. e-PUBFausto Camargo, Thuinie Daros. Porto Alegre: Penso, 2018. e-PUB.
《批判性书评:创新课堂:促进主动学习的教学策略》-福斯托·卡马戈,图尼·达罗斯。阿雷格里港:Penso, 2018。e-PUBFausto Camargo, Thuinie Daros。阿雷格里港:Penso, 2018。e-PUB。
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引用次数: 11
Carga horária a distância em cursos presenciais: desafios e possibilidades para sua implantação 面对面课程的远程工作量:实施的挑战和可能性
IF 0.1 Q4 MANAGEMENT Pub Date : 2020-01-30 DOI: 10.37853/pqe.e202002
Paulo de Sá Filho, Cláudia Gonçalves de Lima, Rosselini Diniz Barbosa Ribeiro
Este artigo apresenta as percepções de docentes e discentes em relação ao uso das Tecnologias Digitais da Informação e Comunicação (TDIC) nos contextos educativos. Trata-se de um estudo de caso, de caráter descritivo, exploratório e de natureza qualitativa. Apresentando os resultados de três etapas de uma pesquisa realizada: a primeira realizada com gestores educacionais acerca de suas percepções em relação a implementação de carga horária a distância em cursos presenciais; a segunda obtida em um curso de formação de professores para o uso de tecnologias digitais em função da implantação de carga horária a distância em cursos presenciais e a terceira com estudantes sobre a realização de disciplinas a distância em um curso presencial de Eletrotécnica. Os resultados obtidos nos permitiram verificar a contribuição das tecnologias para o processo de ensino e aprendizagem e concluir que a implantação de carga horária a distância em cursos presenciais perpassa pela formação dos gestores e professores.   Palavras-chave: Ensino a distância. Ensino Presencial. B-learning. Tecnologias Digitais da Informação e Comunicação.
本文介绍了教师和学生对在教育环境中使用数字信息和通信技术(TDIC)的看法。这是一个描述性、探索性和定性的案例研究。介绍了一项调查的三个阶段的结果:第一个阶段是与教育管理人员进行的,关于他们对在课堂课程中实施远程工作量的看法;第二个阶段是与教育管理人员进行的第二项研究是在教师培训课程中获得的,该课程涉及数字技术的使用,因为在课堂课程中部署了远程课时,第三项研究是与学生在电气技术课堂课程中实现远程学科。结果使我们能够验证技术对教学和学习过程的贡献,并得出结论,在课堂课程中实施远程工作量渗透到管理人员和教师的培训中。关键词:远程教育。面对面的教学。学习B。数字信息和通信技术。
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引用次数: 0
A Ambidestria da Prática Docente de Professores de Administração no Ensino Superior 高等教育管理教师教学实践的双元性
IF 0.1 Q4 MANAGEMENT Pub Date : 2020-01-02 DOI: 10.13058/RAEP.2020.V21N1.1363
Rafael Fernandes de Mesquita, César Ricardo Maia Vasconcelos
The business schools and the formation in administration courses have been subjects of concern due to the critics on their disconnection with the business and social reality and the little relevance and/or practical applicability of their products. In this context, teachers, who are usually classified as scholars or practitioners by their previous training characteristics, workexperiences and teaching practice are invited to develop an ambidexterity that balances these two categories. This paper analyzes the possibilities of this ideal ambidexterity within managementteachers. This is a research with a qualitative methodological approach and results analyzed through lexicographer techniques supported with the use of Iramuteq software. The results point out a balance that can be reached, should provided that certain requirements are fulfilled, implying transformations in the current model of Brazilian business higher education.
商学院和管理课程的形成一直受到关注,因为批评他们与商业和社会现实脱节,他们的产品缺乏相关性和/或实用性。在这种背景下,通常根据以往的培训特点、工作经验和教学实践被归类为学者或实践者的教师被邀请发展一种平衡这两种类别的双重技能。本文分析了这种理想的双元性在管理教师中的可能性。这是一项采用定性方法的研究,并通过使用Iramuteq软件支持的词典编纂者技术分析结果。研究结果指出,只要满足某些要求,就可以达到一种平衡,这意味着巴西商业高等教育当前模式的转变。
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引用次数: 0
Transformação Pedagógica e (Auto)Formação Docente 教学转型与(自我)教师培训
IF 0.1 Q4 MANAGEMENT Pub Date : 2020-01-02 DOI: 10.13058/RAEP.2020.V21N1.1739
M. Lima, Taiguara de Freitas Langrafe, D. Torini, Antonio Renato Cecconello
The rapid transformations that occur in contemporary times require changes in the educational environment. These, in turn, engender a new paradigm of university teaching. In this context, the transformations that most impact on teaching practice derive from the need to guide teaching by and for students' learning. But to what extent have we developed the pedagogical skills required for the teaching-learning process? To what extent have we been able to create environments that foster student learning? In an effort to overcome impressionist visions we conducted a data survey with the application of a questionnaire. We had 301 valid answers and the interpretive exercise of the data helped to identify our main challenges as undergraduate business administration teachers. The text evolves from the introduction to the description of the methodological resources, followed by the description and interpretation of the data, an exercise that legitimized the findings and the signaling of possible developments. Was identified the need for structural solutions in the formation and actualization process of professionals who perform in the new Higher Education Context.
当代发生的快速变革要求改变教育环境。这些,反过来,产生了一种新的大学教学模式。在这种背景下,对教学实践影响最大的转变来自于通过学生的学习来指导教学和为学生的学习而指导教学的需要。但是,我们在多大程度上发展了教学过程所需的教学技能?我们在多大程度上能够创造促进学生学习的环境?为了克服印象派的幻觉,我们采用问卷调查的方式进行了一项数据调查。我们有301个有效的答案,对数据的解释练习有助于确定我们作为本科工商管理教师的主要挑战。正文从导言演变为对方法资源的描述,然后是对数据的描述和解释,这是一项使研究结果合法化并预示可能发展的工作。确定了在新的高等教育背景下,专业人员的形成和实现过程中需要结构性解决方案。
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引用次数: 1
Desafios da Interdisciplinaridade no Ensino Superior: o Papel do Coordenador de Curso nos “Projetos e Atividades Especiais – PAES” 高等教育跨学科的挑战:课程协调员在“项目和特殊活动-PAES”中的作用
IF 0.1 Q4 MANAGEMENT Pub Date : 2020-01-02 DOI: 10.13058/RAEP.2020.V21N1.1523
David Garcia Penof, Sandra Bergamini Leonardo, Milton Carlos Farina
This is a descriptive exploratory study carried out in a Brazilian Higher Education Institution (IES) with the participation of the coordinators for their importance in the joint actions among courses. This work analyzed the relationship among coordinators and how well they know and promote interdisciplinary actions based on the Projects and Special Activities (PAEs) developed in the institution. Besides, the coordinators evaluated the dimensions considered essential for the success of interdisciplinary work. The questionnaire data answered by the coordinators were interpreted through the Social Network Analysis (ARS) using UciNet V6 software. It was concluded that interdisciplinary actions are incipient among the coordinators. The “Effective Communication” dimension had the higher score among respondents to consolidate interdisciplinarity. On the other hand, the dimension “Individual characteristics” had the lowest score. Individual actions are highlighted to promote and disseminate interdisciplinary activities and interdisciplinarity is on the agenda of the IES, but there is no evidence of institutional action to strengthen the relationship among coordinators. Characteristics of the coordinator and or course make certain courses appear as “islands of knowledge”.
这是一项在巴西高等教育机构(IES)进行的描述性探索性研究,由于协调员在课程间联合行动中的重要性,他们参与了研究。这项工作分析了协调员之间的关系,以及他们如何了解和促进基于该机构制定的项目和特别活动(PAEs)的跨学科行动。此外,协调员还评价了被认为对跨学科工作的成功至关重要的各方面。协调员回答的问卷数据通过使用UciNet V6软件的社会网络分析(ARS)进行解释。结论是,协调员之间的跨学科行动刚刚开始。被调查者在“有效沟通”维度上得分较高,以巩固跨学科性。另一方面,“个人特征”维度得分最低。强调了促进和传播跨学科活动的个人行动,跨学科也列入了IES的议程,但没有证据表明机构采取了行动来加强协调员之间的关系。协调者和课程的特点使得某些课程出现了“知识孤岛”的现象。
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引用次数: 4
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Administracao-Ensino e Pesquisa
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