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What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM 是什么增强或恶化了用户生成的元宇宙体验?BERTopic 在 Roblox 用户网络口碑中的应用
IF 5.9 3区 管理学 Q1 Social Sciences Pub Date : 2023-12-19 DOI: 10.1108/intr-03-2022-0178
Yun Kyung Oh, Jisu Yi, Jongdae Kim

Purpose

Given its growing economic potential and social impact, this study aims to understand the motivations and concerns regarding metaverse usage. It identifies user needs and risks around the metaverse grounded on uses and gratifications theory and perceived risk theory.

Design/methodology/approach

The authors analyzed user reviews and rating data from Roblox, a representative modern metaverse platform. They applied BERTopic modeling to extract topics from reviews, identifying key motivations and risk aspects related to metaverse usage. They further constructed an explanatory model to assess how those affect user satisfaction and changes in these effects over time.

Findings

This study discovered that gratifications like entertainment, escapism, social interaction and avatar-based self-expression significantly influence user satisfaction in the metaverse. It also highlighted that users find satisfaction in self-expression and self-actualization through creating virtual spaces, items and video content. However, factors such as identity theft, fraud and child safety were identified as potential detriments to satisfaction. These influences fluctuated over time, indicating the dynamic nature of user needs and risk perceptions.

Research limitations/implications

The novelty of this study lies in its dual application of the uses and gratifications theory and perceived risk theory to the metaverse. It provides a novel perspective on user motivations and concerns, shedding light on the distinct elements driving user satisfaction within the metaverse. This study unravels the metaverse’s unique capacity to assimilate features from established digital media while offering a distinctive user-generated experience. This research offers valuable insights for academics and practitioners in digital media and marketing.

Originality/value

This research pioneers the application of both uses and gratifications and perceived risk theories to understand factors influencing metaverse satisfaction. By establishing a comprehensive framework, it explores the metaverse’s unique value as a user-content creation platform, while encompassing existing digital platform characteristics. This study enriches the academic literature on the metaverse and offers invaluable insights for both metaverse platforms and brand marketers.

目的鉴于元海外日益增长的经济潜力和社会影响,本研究旨在了解使用元海外的动机和担忧。作者分析了具有代表性的现代元海外平台 Roblox 的用户评论和评分数据。他们应用 BERTopic 模型从评论中提取主题,确定了与元海外使用相关的关键动机和风险方面。研究结果这项研究发现,娱乐、逃避现实、社交互动和基于化身的自我表达等满足感极大地影响了用户在元海外的满意度。研究还强调,用户通过创建虚拟空间、物品和视频内容,在自我表达和自我实现中获得满足感。然而,身份盗窃、欺诈和儿童安全等因素被认为是影响满意度的潜在因素。这些影响因素随着时间的推移而波动,表明了用户需求和风险感知的动态性质。研究局限/意义本研究的新颖之处在于它将使用与满足理论和感知风险理论双重应用于元宇宙。它为用户的动机和关注点提供了一个新的视角,揭示了在元网络中驱动用户满意度的独特因素。这项研究揭示了元海外在提供独特的用户生成体验的同时,吸收现有数字媒体功能的独特能力。这项研究为数字媒体和市场营销领域的学者和从业人员提供了宝贵的见解。原创性/价值这项研究开创性地应用了 "使用与满足 "理论和 "感知风险 "理论来理解影响元海外满意度的因素。通过建立一个全面的框架,它探讨了元宇宙作为用户内容创作平台的独特价值,同时涵盖了现有数字平台的特点。这项研究丰富了有关元海外的学术文献,并为元海外平台和品牌营销人员提供了宝贵的见解。
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引用次数: 0
Social media as a living laboratory for researchers: the relationship between linguistics and online user responses 社交媒体作为研究人员的活实验室:语言学与在线用户反应之间的关系
IF 5.9 3区 管理学 Q1 Social Sciences Pub Date : 2023-12-15 DOI: 10.1108/intr-01-2023-0064
Aulona Ulqinaku, Selma Kadić-Maglajlić, Gülen Sarial-Abi

Purpose

Today, individuals use social media to express their opinions and feelings, which offers a living laboratory to researchers in various fields, such as management, innovation, technology development, environment and marketing. It is therefore necessary to understand how the language used in user-generated content and the emotions conveyed by the content affect responses from other social media users.

Design/methodology/approach

In this study, almost 700,000 posts from Twitter (as well as Facebook, Instagram and forums in the appendix) are used to test a conceptual model grounded in signaling theory to explain how the language of user-generated content on social media influences how other users respond to that communication.

Findings

Extending developments in linguistics, this study shows that users react negatively to content that uses self-inclusive language. This study also shows how emotional content characteristics moderate this relationship. The additional information provided indicates that while most of the findings are replicated, some results differ across social media platforms, which deserves users' attention.

Originality/value

This article extends research on Internet behavior and social media use by providing insights into how the relationship between self-inclusive language and emotions affects user responses to user-generated content. Furthermore, this study provides actionable guidance for researchers interested in capturing phenomena through the social media landscape.

如今,个人使用社交媒体来表达自己的观点和感受,这为管理、创新、技术开发、环境和营销等各个领域的研究人员提供了一个活生生的实验室。因此,有必要了解用户生成内容中使用的语言以及内容所传达的情绪如何影响其他社交媒体用户的反应。设计/方法/方法在这项研究中,来自Twitter(以及Facebook、Instagram和附录中的论坛)的近70万篇帖子被用来测试一个基于信号理论的概念模型,以解释社交媒体上用户生成内容的语言如何影响其他用户对该交流的反应。随着语言学的发展,这项研究表明,用户对使用自我包容语言的内容反应消极。本研究也显示了情绪内容特征如何调节这种关系。提供的额外信息表明,虽然大多数发现是重复的,但有些结果在社交媒体平台上有所不同,这值得用户注意。原创性/价值本文通过深入了解自我包容语言和情感之间的关系如何影响用户对用户生成内容的反应,扩展了对互联网行为和社交媒体使用的研究。此外,本研究为有兴趣通过社交媒体景观捕捉现象的研究人员提供了可操作的指导。
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引用次数: 0
How social media fatigue feigning and altering emotion discourage the use of social media 社交媒体疲劳如何假装和改变情绪,阻碍社交媒体的使用
IF 5.9 3区 管理学 Q1 Social Sciences Pub Date : 2023-12-14 DOI: 10.1108/intr-06-2022-0390
Jack Shih-Chieh Hsu, Chao-Min Chiu, Yu-Ting Chang-Chien, Kingzoo Tang

Purpose

Social media fatigue (SMF) has been widely recognized; however, previous studies have included various concepts into a single fatigue construct. Fatigue has typically been explored from the stressor-strain-outcome (SSO) or stimulus-organism-response (SOR) perspectives. To further investigate SMF, the authors split it into the two constructs of exhaustion and disinterest. Furthermore, the authors introduced the concept of emotional labor and identified rules that may affect surface and deep acting strategies.

Design/methodology/approach

The authors designed and conducted a survey to collect data from social networking platform users.

Findings

Results from 364 users of social networking platforms supported most of the authors' hypotheses. First, most of the display rules affect the choice of deep or surface acting. Second, both types of acting lead to exhaustion, but only surface acting leads to disinterest. Third, discontinuance intention is affected by both types of fatigue.

Originality/value

This study contributes to SMF research by adding more antecedents (deep and surface acting) based on the emotional labor perspective and showing the impacts of communication rules on emotional labor. In addition, this study also distinguishes disinterest-style fatigue from exhaustion.

目的社交媒体疲劳(SMF)已得到广泛认可;然而,以往的研究却将各种概念纳入单一的疲劳概念中。疲劳通常是从压力源-应变-结果(SSO)或刺激-机体-反应(SOR)的角度进行探讨的。为了进一步研究 SMF,作者将其拆分为疲惫和无兴趣两个结构。此外,作者还引入了情感劳动的概念,并确定了可能影响表层和深层行为策略的规则。作者设计并进行了一项调查,以收集社交网络平台用户的数据。研究结果364 名社交网络平台用户的研究结果支持了作者的大部分假设。首先,大多数显示规则都会影响深层或表层行为的选择。其次,两种行为都会导致疲惫,但只有表面行为会导致失去兴趣。原创性/价值 本研究基于情感劳动的视角,增加了更多的前因(深层行为和表层行为),并展示了沟通规则对情感劳动的影响,从而为 SMF 研究做出了贡献。此外,本研究还将无兴趣式疲劳与疲惫区分开来。
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引用次数: 0
The role of project owners' and potential backers' implicit social ties in crowdfunding project success 项目所有人和潜在支持者的隐性社会关系在众筹项目成功中的作用
IF 5.9 3区 管理学 Q1 Social Sciences Pub Date : 2023-12-12 DOI: 10.1108/intr-07-2021-0424
Jayesh Prakash Gupta, Hongxiu Li, Hannu Kärkkäinen, Raghava Rao Mukkamala

Purpose

In this study, the authors sought to investigate how the implicit social ties of both project owners and potential backers are associated with crowdfunding project success.

Design/methodology/approach

Drawing on social ties theory and factors that affect crowdfunding success, in this research, the authors developed a model to study how project owners' and potential backers' implicit social ties are associated with crowdfunding projects' degrees of success. The proposed model was empirically tested with crowdfunding data collected from Kickstarter and social media data collected from Twitter. The authors performed the test using an ordinary least squares (OLS) regression model with fixed effects.

Findings

The authors found that project owners' implicit social ties (specifically, their social media activities, degree centrality and betweenness centrality) are significantly and positively associated with crowdfunding projects' degrees of success. Meanwhile, potential project backers' implicit social ties (their social media activities and degree centrality) are negatively associated with crowdfunding projects' degrees of success. The authors also found that project size moderates the effects of project owners' social media activities on projects' degrees of success.

Originality/value

This work contributes to the literature on crowdfunding by investigating how the implicit social ties of both potential backers and project owners on social media are associated with crowdfunding project success. This study extends the previous research on social ties' roles in explaining crowdfunding project success by including implicit social ties, while the literature explored only explicit social ties.

设计/方法/途径在本研究中,作者借鉴社会关系理论和影响众筹成功的因素,建立了一个模型来研究项目所有人和潜在支持者的隐性社会关系如何与众筹项目的成功程度相关联。作者利用从 Kickstarter 收集的众筹数据和从 Twitter 收集的社交媒体数据对所提出的模型进行了实证检验。结果作者发现,项目所有人的隐性社会关系(特别是他们的社交媒体活动、度中心性和度间中心性)与众筹项目的成功程度显著正相关。同时,潜在项目支持者的隐性社会关系(他们的社交媒体活动和度中心性)与众筹项目的成功程度呈负相关。作者还发现,项目规模调节了项目所有者的社交媒体活动对项目成功度的影响。 原创性/价值 本研究通过调查潜在支持者和项目所有者在社交媒体上的隐性社会关系如何与众筹项目的成功相关联,为众筹文献做出了贡献。本研究扩展了以往关于社会关系在解释众筹项目成功中的作用的研究,将隐性社会关系包括在内,而文献只探讨了显性社会关系。
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引用次数: 0
Personal use of smartphones in the workplace and work–life conflict: a natural quasi-experiment 工作场所个人使用智能手机与工作和生活之间的冲突:一项自然准实验
IF 5.9 3区 管理学 Q1 Social Sciences Pub Date : 2023-12-11 DOI: 10.1108/intr-08-2022-0607
Eoin Whelan, Ofir Turel

Purpose

Prior research has extensively examined how bringing technology from work into the non-work life domain creates conflict, yet the reverse pathway has rarely been studied. The purpose of this study is to bridge this gap and examine how the non-work use of smartphones in the workplace affects work–life conflict.

Design/methodology/approach

Drawing from three literature streams: technostress, work–life conflict and role boundary theory, the authors theorise on how limiting employees' ability to integrate the personal life domain into work, by means of technology use policy, contributes to stress and work–life conflict. To test this model, the authors employ a natural experiment in a company that changed its policy from fully restricting to open smartphone access for non-work purposes in the workplace. The insights gained from the experiment were explored further through qualitative interviews.

Findings

Work–life conflict declines when a ban on using smartphones for non-work purposes in the workplace is revoked. This study's results show that the relationship between smartphone use in the workplace and work–life conflict is mediated by sensed stress. Additionally, a post-hoc analysis reveals that work performance was unchanged when the smartphone ban was revoked.

Originality/value

First, this study advances the authors' understanding of how smartphone use policies in the workplace spill over to affect non-work life. Second, this work contributes to the technostress literature by revealing how, in specific situations, engagement with ICT can reduce distress and strain.

目的以往的研究广泛探讨了如何将工作中的技术引入非工作生活领域,从而产生冲突,但很少研究反向途径。设计/方法/途径作者从技术压力、工作-生活冲突和角色边界理论这三个文献流中汲取营养,从理论上探讨了通过技术使用政策限制员工将个人生活领域融入工作的能力是如何导致压力和工作-生活冲突的。为了验证这一模型,作者在一家公司进行了自然实验,该公司改变了政策,从完全限制员工在工作场所非工作目的使用智能手机改为开放。通过定性访谈进一步探讨了从实验中获得的启示。研究结果当取消禁止在工作场所使用非工作用途智能手机的禁令时,工作与生活的冲突会减少。研究结果表明,在工作场所使用智能手机与工作-生活冲突之间的关系是由感觉到的压力促成的。此外,事后分析表明,当智能手机禁令被撤销时,工作绩效没有变化。原创性/价值首先,本研究加深了作者对工作场所智能手机使用政策如何影响非工作生活的理解。其次,这项研究揭示了在特定情况下,使用信息和通信技术如何能够减轻压力和焦虑,从而为技术压力文献做出了贡献。
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引用次数: 0
A dual-process model to explain self-disclosure on online social networking sites: examining the moderating effect of enjoyment 一个解释在线社交网站上自我表露的双过程模型:考察享受的调节作用
IF 5.9 3区 管理学 Q1 Social Sciences Pub Date : 2023-11-28 DOI: 10.1108/intr-08-2021-0545
Shanshan Zhang, Fengchun Huang, Lingling Yu, Jeremy Fei Wang, Paul Benjamin Lowry
PurposeResearchers continue to address the concept of self-disclosure because it is foundational for helping social networking sites (SNS) function and thrive. Nevertheless, the authors' literature review indicates that uncertainty remains around the underlying mechanisms and factors involved in the self-disclosure process. The purpose of this research is to better understand the self-disclosure process from the lens of dual-process theory (DPT). The authors consider both the controlled factors (i.e. self-presentation and reciprocity) and an automatic factor (i.e. social influence to use an SNS) involved in self-disclosure and broaden The authors proposed a model to include the interactive facets of enjoyment.Design/methodology/approachThe proposed model was empirically validated by conducting a survey among users of WeChat Moments in China.FindingsAs hypothesized, this research confirms that enjoyment and automatic processing (i.e. social influence to use an SNS) are complementary in the SNS self-disclosure process and enjoyment negatively moderates the positive relationship between controlled factor (i.e. self-presentation) and self-disclosure.Originality/valueTheoretically, this study offers a new perspective on explaining SNS self-disclosure by adopting DPT. Specifically, this study contributes to the extant SNS research by applying DPT to examine how the controlled factors and the automatic factor shape self-disclosure processes and how enjoyment influences vary across these processes – enriching knowledge about SNS self-disclosure behaviors. Practically, the authors provide important design guidelines to practitioners concerning devising mechanisms to foster more automatic-enjoyable value-added functions to improve SNS users' participation and engagement.
研究人员继续研究自我表露的概念,因为它是帮助社交网站(SNS)功能和发展的基础。然而,作者的文献综述表明,自我表露过程中涉及的潜在机制和因素仍然存在不确定性。本研究旨在从双过程理论的视角更好地理解自我表露过程。作者考虑了涉及自我表露的可控因素(如自我表现和互惠)和自动因素(如使用社交网络的社会影响),并扩大了作者提出的模型,以包括享受的互动方面。设计/方法/方法通过对中国微信朋友圈用户的调查,对所提出的模型进行了实证验证。研究结果证实,在社交网络自我表露过程中,享受与自动加工(即使用社交网络的社会影响)是互补的,享受负向调节控制因素(即自我呈现)与自我表露之间的正相关关系。在理论上,本研究为运用DPT解释SNS自我披露提供了一个新的视角。具体而言,本研究通过运用DPT来考察受控因素和自动因素如何塑造自我表露过程,以及在这些过程中享受的影响如何变化,为现有的SNS研究做出了贡献,丰富了对SNS自我表露行为的认识。实际上,作者为从业者提供了重要的设计指南,以设计机制来培养更多自动愉快的增值功能,以提高SNS用户的参与度和参与度。
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引用次数: 0
Performance implications of match between social media–enabled interactions and contracts in interfirm governance 企业间治理中社会媒体支持的交互和契约之间匹配的绩效含义
IF 5.9 3区 管理学 Q1 Social Sciences Pub Date : 2023-11-23 DOI: 10.1108/intr-10-2022-0844
Chao Feng, Jinjun Yu, Yajing Fan, Hui Chen

Purpose

Integrating transaction costs economics and task-technology fit theory, this study distinguishes two categories of social media–enabled interactions, namely task-related interactions and tie-related interactions, and explores the match between these two and firms' use of contracts in achieving safeguarding and coordinating purposes in interfirm governance.

Design/methodology/approach

Two studies were conducted to test the hypotheses. In Study 1, this study collaborated with a professional market research firm and collected responses from Chinese manufacturing firms in a survey. In Study 2, this study designed a scenario-based experiment and collected 239 participants from the Credamo platform.

Findings

This study categorized social media–enabled interactions into task-related interactions and tie-related interactions and conducted two studies to reveal that the safeguarding purpose of contract specificity is amplified by tie-related interactions, whereas the coordinating purpose of contract specificity is strengthened by task-related interactions.

Research limitations/implications

This study assumes that firms permit and encourage the use of social media. However, some firms might prohibit the use of social media due to risk issues, or their partners may be prohibited from using social media.

Practical implications

Given that social media–enabled interactions have joint effects with contracts in achieving safeguarding and coordinating purposes, a firm's employees should match their goals with an appropriate type of social media–enabled interactions.

Originality/value

This study enriches the interfirm governance literature by uncovering the roles of these two types of interactions in matching contract specificity to achieve safeguarding and coordinating purposes, which provides actionable insights for managers in governing interfirm relationships.

本研究结合交易成本经济学和任务-技术契合理论,区分了两类社交媒体驱动的互动,即任务相关互动和纽带相关互动,并探讨了这两类互动与企业在实现企业间治理的保障和协调目的时使用契约之间的匹配关系。设计/方法/方法进行了两项研究来检验假设。在研究1中,本研究与专业市场研究公司合作,收集了中国制造企业的问卷调查结果。在Study 2中,本研究设计了一个基于场景的实验,从Credamo平台上收集了239名参与者。本研究将社交媒体互动分为任务相关互动和纽带相关互动,并进行了两项研究,揭示了纽带相关互动放大了合同专用性的保障目的,而任务相关互动则加强了合同专用性的协调目的。研究局限/启示本研究假设公司允许并鼓励使用社交媒体。然而,一些公司可能由于风险问题而禁止使用社交媒体,或者其合作伙伴可能被禁止使用社交媒体。考虑到社交媒体互动在实现保护和协调目的方面与合同具有共同作用,公司员工应该通过适当类型的社交媒体互动来匹配他们的目标。原创性/价值本研究丰富了企业间治理文献,揭示了这两种类型的互动在匹配契约专用性以实现保障和协调目的中的作用,为管理者治理企业间关系提供了可操作的见解。
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引用次数: 0
Reexamining review variance and movie sales: the inverted-U-shaped relationship and boundary conditions 评论方差与电影销售的再检验:倒u型关系和边界条件
IF 5.9 3区 管理学 Q1 Social Sciences Pub Date : 2023-11-20 DOI: 10.1108/intr-08-2021-0536
Jungwon Lee, Cheol Park

Purpose

This study is based on the heuristic-systematic model (HSM) to dynamically examine the effect of review variance on sales and the boundary conditions that mitigate this effect.

Design/methodology/approach

Based on the theoretical domain of HSM, a conceptual model is proposed that analyzes the nonlinear relationship between review variance and sales and the interaction and motivation factors that moderate these relationships. Review data from websites targeting the film industry in the USA and South Korea (Korea) were collected to empirically analyze the authors' hypothesis, and panel regression analysis was used for confirmation.

Findings

Moderated by interactive and motivational factors, review variance exhibits an inverse-U-shaped relationship with review variance. Specifically, as an interaction factor, review valence and owned social media (OSM) resulted in positive interaction effects, and as a motivation factor, the number of alternatives exhibited a positive interaction effect with review variance. The effect of review variance was less pronounced in the USA than in Korea.

Originality/value

The study outcomes reveal a nonlinear relationship between review variance and sales, thus supporting the contradictory findings of previous studies. This study contributes to the literature by using the HSM as a theoretical framework to verify various HSM mechanisms using online review data. This exploratory study also contributes to the international marketing literature by showing that the effects of review variance vary across cultures.

目的本研究基于启发式系统模型(HSM),动态考察评价方差对销售的影响以及缓和这种影响的边界条件。设计/方法/途径基于HSM的理论领域,提出了一个概念模型,分析了评价方差与销售之间的非线性关系以及调节这种关系的交互作用和动机因素。收集美国和韩国针对电影行业的网站评论数据,对作者的假设进行实证分析,并使用面板回归分析进行验证。在交互因素和动机因素的调节下,综述方差与综述方差呈倒u型关系。其中,评价效价和拥有社交媒体(OSM)作为交互因素产生正向交互效应,选择数作为激励因素与评价方差产生正向交互效应。评价差异的影响在美国比在韩国更不明显。独创性/价值研究结果揭示了评论方差与销售额之间的非线性关系,从而支持了先前研究的矛盾结果。本研究通过使用在线评论数据,将高速切削作为理论框架来验证各种高速切削机制,从而为文献做出贡献。这一探索性研究也有助于国际市场营销文献表明,审查差异的影响在不同的文化。
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引用次数: 0
An empirical evaluation of the predictors and consequences of social media health-misinformation seeking behavior during the COVID-19 pandemic COVID-19大流行期间社交媒体健康错误信息寻求行为的预测因素和后果的实证评估
IF 5.9 3区 管理学 Q1 Social Sciences Pub Date : 2023-11-13 DOI: 10.1108/intr-04-2022-0247
Muhammad Riaz, Wu Jie, Mrs Sherani, Sher Ali, Fredrick Ahenkora Boamah, Yan Zhu

Purpose

Drawing upon social cognitive theory, this study aims to investigate the potential predictors and consequences of social media health-misinformation seeking behavior during the coronavirus (COVID-19) pandemic.

Design/methodology/approach

Using a sample of 230 international students studying at Wuhan University and Beijing Language and Cultural University, China, this study employs structural equation modeling to analyze the collected data.

Findings

The results indicate that personal factors such as lack of health information literacy, environmental factors, information overload and social media peer influence have a significant effect on behavior, namely social media health-misinformation seeking behavior, which further influences outcomes, namely social media users' anxiety during the COVID-19 pandemic. In addition, both lack of health information literacy and social media peer influence have significant and direct effects on social media users' anxiety. However, the direct effect of information overload on social media users' anxiety is insignificant.

Originality/value

First, this study contributes to the literature on the individuals' social media health-misinformation seeking behavior, its precursors and its consequences, specifically on their mental healthcare during a pandemic situation. Second, this research is one of the pioneer studies that extend social cognitive theory to the context of social media health-misinformation seeking behavior and users' anxiety relationship.

基于社会认知理论,本研究旨在探讨新冠肺炎大流行期间社交媒体健康错误信息寻求行为的潜在预测因素和后果。设计/方法/方法本研究以武汉大学和北京语言大学的230名留学生为样本,采用结构方程模型对收集的数据进行分析。结果表明,健康信息素养缺失、环境因素、信息超载和社交媒体同伴影响等个人因素对行为(即社交媒体健康错误信息寻求行为)产生显著影响,进而影响结果(即COVID-19大流行期间社交媒体用户的焦虑)。此外,缺乏健康信息素养和社交媒体同伴影响都对社交媒体用户的焦虑有显著而直接的影响。然而,信息超载对社交媒体用户焦虑的直接影响并不显著。原创性/价值首先,本研究有助于研究个人在社交媒体上寻求健康错误信息的行为,其前兆及其后果,特别是在大流行情况下的心理健康。其次,本研究是将社会认知理论扩展到社交媒体健康背景下的先驱研究之一,错误信息寻求行为与用户焦虑关系。
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引用次数: 0
Value creation for online collaboration between doctors and medical institutions: empirical evidence from online health communities 医生和医疗机构在线合作的价值创造:来自在线健康社区的经验证据
IF 5.9 3区 管理学 Q1 Social Sciences Pub Date : 2023-11-07 DOI: 10.1108/intr-09-2022-0723
Manyang Zhang, Han Yang, Zhijun Yan, Lin Jia

Purpose

Doctor–medical institution collaboration (DMIC) services are an emerging service mode in focal online health communities (OHCs). This new service mode is anticipated to affect user satisfaction and doctors' engagement behaviors. However, whether and how DMIC occurs is still ambiguous because the topic is rarely examined. To bridge this gap, this study explores doctors' participation in DMIC services and its effects on their online performance, as well as its effect on patients' evaluation of them on OHC platforms.

Design/methodology/approach

The authors propose hypotheses based on structural holes theory. A unique dataset obtained from one of the most popular OHCs in China is used to test the hypotheses, and difference-in-differences estimation is adopted to test the causality of the relationship.

Findings

The results demonstrate that providing DMIC services improves doctors' online consultation performance and patients' evaluations of them but has no significant effect on doctors' knowledge-sharing performance on OHC platforms. Doctors' knowledge-sharing performance and consultation performance mediate the relationship between participation in DMIC services and patients' evaluation of doctors. Regarding doctors' participation in DMIC services, its impact on doctors' consultation performance and patients' evaluation of them is weaker for doctors with higher professional titles than for doctors with lower professional titles.

Originality/value

The findings clarify the value creation mechanisms of online collaboration between doctors and medical institutions and thereafter facilitate doctors' participation in DMIC services and enhance the sustainable development of OHCs.

目的医生-医疗机构合作(DMIC)服务是焦点在线健康社区(OHCs)中一种新兴的服务模式。预计这种新的服务模式将影响用户满意度和医生的参与行为。然而,DMIC是否发生以及如何发生仍然不明确,因为该主题很少被研究。为了弥补这一差距,本研究探讨了医生对DMIC服务的参与及其对其在线表现的影响,以及对患者在OHC平台上对其评价的影响。设计/方法论/方法作者提出了基于结构洞理论的假设。使用从中国最受欢迎的OHC之一获得的独特数据集来检验假设,并采用差异中的差异估计来检验关系的因果关系。结果表明,提供DMIC服务可以提高医生的在线咨询绩效和患者对他们的评价,但对医生在OHC平台上的知识共享绩效没有显著影响。医生的知识共享绩效和咨询绩效介导了DMIC服务的参与与患者对医生的评价之间的关系。在医生参与DMIC服务方面,与低职称医生相比,高职称医生对医生咨询绩效和患者评价的影响较弱。原创性/价值研究结果阐明了医生和医疗机构之间在线合作的价值创造机制,从而促进了医生参与DMIC服务,促进了OHCs的可持续发展。
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