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Toward a Framework of Innovation Ecosystem Performance: A Case Study 构建创新生态系统绩效框架:一个案例研究
IF 5.2 3区 管理学 Q1 BUSINESS Pub Date : 2025-12-22 DOI: 10.1109/TEM.2025.3646635
Jack Adams;Ozgur Dedehayir;Saku J. Mäkinen;J. Roland Ortt
The ability of innovation ecosystems to deliver desired economic output, particularly under conditions of uncertainty shaped by market shifts, competitive change, and regulatory pressure, concerns all ecosystem stakeholders. Understanding innovation ecosystem performance, therefore, emerges as an important topic for scholars, managers, and policymakers. The objective of this article is to propose a conceptual framework of ecosystem performance that builds on the inherent connection between system-level outcomes and the performance of all components that constitute the ecosystem. To this end, we apply a socio-technical lens to identify performance-deficient social or technical components known as “reverse salient” that influence the performance of the ecosystem as a whole. Our case study of a regional Australian food innovation ecosystem identifies numerous reverse salients that inhibit ecosystem performance as the system transitions from its current focus on high-quality produce to a future state characterized by increased output capacity and value-added offerings. We categorize these reverse salients as those associated with “actors” in the ecosystem, “connections” between actors, and “resources” flowing among them. While these categories align with the ecosystem-as-structure perspective, our findings additionally underscore the moderating role of ecosystem “leadership” and “rules of engagement” that can themselves act as reverse salients when misaligned. We present a conceptual model that integrates these insights and offer a set of propositions to guide future empirical research.
创新生态系统提供预期经济产出的能力,特别是在市场变化、竞争变化和监管压力形成的不确定性条件下,关系到所有生态系统利益相关者。因此,理解创新生态系统的绩效成为学者、管理者和政策制定者的一个重要课题。本文的目的是提出一个生态系统绩效的概念框架,该框架建立在系统级结果与构成生态系统的所有组成部分的绩效之间的内在联系之上。为此,我们运用社会技术视角来识别影响整个生态系统绩效的、被称为“反向突出”的、缺乏绩效的社会或技术成分。我们对澳大利亚区域食品创新生态系统的案例研究确定了许多抑制生态系统性能的反向显著性,因为系统从目前的高质量产品转变为以增加产出能力和增值产品为特征的未来状态。我们将这些反向突出物归类为与生态系统中的“参与者”、参与者之间的“连接”以及参与者之间流动的“资源”相关的突出物。虽然这些分类与生态系统作为结构的观点一致,但我们的研究结果还强调了生态系统“领导”和“参与规则”的调节作用,当它们不一致时,它们本身可以起到反向突出作用。我们提出了一个概念模型,整合了这些见解,并提供了一套建议,以指导未来的实证研究。
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引用次数: 0
How Does Firms’ Artificial Intelligence Adoption Affect Different Stakeholders? A Systematic Review and the AIMS Framework 企业采用人工智能对不同利益相关者的影响?系统评价和AIMS框架
IF 5.2 3区 管理学 Q1 BUSINESS Pub Date : 2025-12-19 DOI: 10.1109/TEM.2025.3646221
Meiting Lin;Hugo K. S. Lam
Artificial intelligence (AI) has been increasingly adopted by firms for different organizational purposes. While such AI adoption is expected to affect firm performance, it may also have different effects on firms’ stakeholders, such as employees, shareholders, and customers. To provide a more comprehensive understanding of the stakeholder implications of AI adoption, we conduct a systematic review of 84 relevant papers published in business journals over the past eight years (2017–2024). Our review suggests that firms’ AI adoption does have different, sometimes conflicting, effects on different stakeholder groups. We also uncover several limitations of the extant literature and develop an integrative AI Impacts Multiple Stakeholders (AIMS) framework that summarizes important directions for future research. Our AIMS framework emphasizes the need to consider underexplored stakeholder groups, such as suppliers and competitors, as well as the trade-offs and dynamics among different stakeholder groups induced by AI adoption. Our framework also encourages future research to move beyond examining the direct impact of AI adoption on stakeholders by investigating when (contextual factors) and why (underlying mechanisms) AI adoption affects stakeholders, thereby advancing the literature on AI–stakeholder relationships. Finally, we discuss the implications for future operations management research, encouraging scholars to adopt a supply chain perspective to study the stakeholder implications of firms’ AI adoption.
人工智能(AI)已经越来越多地被企业用于不同的组织目的。虽然这种人工智能的采用预计会影响公司绩效,但它也可能对公司的利益相关者(如员工、股东和客户)产生不同的影响。为了更全面地了解采用人工智能对利益相关者的影响,我们对过去八年(2017-2024年)在商业期刊上发表的84篇相关论文进行了系统回顾。我们的研究表明,企业采用人工智能对不同的利益相关者群体确实有不同的、有时是相互冲突的影响。我们还揭示了现有文献的几个局限性,并开发了一个综合的人工智能影响多方利益相关者(AIMS)框架,总结了未来研究的重要方向。我们的AIMS框架强调需要考虑未充分开发的利益相关者群体,如供应商和竞争对手,以及由人工智能采用引起的不同利益相关者群体之间的权衡和动态。我们的框架还鼓励未来的研究通过调查人工智能采用何时(背景因素)和为什么(潜在机制)影响利益相关者来超越对利益相关者采用人工智能的直接影响,从而推进关于人工智能利益相关者关系的文献。最后,我们讨论了对未来运营管理研究的影响,鼓励学者采用供应链视角来研究企业采用人工智能对利益相关者的影响。
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引用次数: 0
Cooperative Advertising in a Sustainable Supply Chain: The Role of Government Subsidies 可持续供应链中的合作广告:政府补贴的作用
IF 5.2 3区 管理学 Q1 BUSINESS Pub Date : 2025-12-19 DOI: 10.1109/TEM.2025.3646488
Tana Siqin;Qian Zhao;Song-Man Wu
Sustainable supply chain operations that emphasize environmental and social welfare have drawn significant attention. Supply chain members and governments are increasingly implementing incentive strategies to promote sustainability. This article develops a game-theoretical model of a sustainable supply chain to examine the effectiveness of cooperative advertising under different government subsidy schemes. We consider that the supply chain consists of a green manufacturer and a retailer who sells a green product through advertising. The manufacturer can share advertising costs with the retailer, a strategy known as cooperative advertising, while the government can offer either the advertising subsidy or the consumption subsidy to support sustainability. Our analytical findings uncover that cooperative advertising may not always benefit the sustainable supply chain. Without the government subsidy, cooperative advertising is beneficial to the manufacturer, consumers, and the government only when the negative effect of cooperative advertising is mild; however, it is always detrimental to the retailer. In contrast, when a government subsidy is provided, not engaging in cooperative advertising is always superior. On the other hand, we find that government subsidies are always effective in facilitating sustainable supply chain operations, with the consumption subsidy outperforming the advertising subsidy. We further extend the model to explore the scenarios under 1) the manufacturer encroachment and 2) a marginal advertising cost. We find the major findings remain valid in two extensions. This study not only contributes to the existing literature on sustainable supply chain management, but also offers practical insights for firms and governments to design incentive mechanisms.
强调环境和社会福利的可持续供应链运营备受关注。供应链成员和政府越来越多地实施激励战略,以促进可持续性。本文建立了一个可持续供应链的博弈论模型,考察了不同政府补贴方案下合作广告的有效性。我们认为供应链由一个绿色制造商和一个通过广告销售绿色产品的零售商组成。制造商可以与零售商分担广告成本,这是一种被称为合作广告的策略,而政府可以提供广告补贴或消费补贴来支持可持续性。我们的分析结果表明,合作广告可能并不总是有利于可持续的供应链。在没有政府补贴的情况下,只有当合作广告的负面效应较温和时,合作广告才对制造商、消费者和政府有利;然而,这对零售商总是不利的。相反,当政府提供补贴时,不参与合作广告总是更好的。另一方面,我们发现政府补贴在促进可持续供应链运作方面总是有效的,消费补贴优于广告补贴。我们进一步扩展了该模型,以探索1)制造商侵占和2)边际广告成本下的情景。我们发现主要发现在两个扩展中仍然有效。本研究不仅对现有的可持续供应链管理文献有所贡献,而且为企业和政府设计激励机制提供了实践见解。
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引用次数: 0
Does It Matter Where the Funds Go? A Sectoral Analysis of U.S. Government-Interest Patents 资金去向重要吗?美国政府利益专利的部门分析
IF 5.2 3区 管理学 Q1 BUSINESS Pub Date : 2025-12-10 DOI: 10.1109/TEM.2025.3642877
Dar-Zen Chen;Hsu-Chuan Chang;Mu-Hsuan Huang;Chung-Huei Kuan;Chun-Chieh Wang
This study examines how public funding influences research and development (R&D) outcomes by analyzing the performance of government-interest (GI) patents—those that explicitly acknowledge government support—relative to non-GI patents. Using a comprehensive patentometric assessment of U.S. patent data, the study challenges the conventional belief that government-backed patents inherently yield superior results. While GI patents tend to emphasize foundational and publicly aligned research, non-GI patents often outperform them in terms of citation influence and technological impact, particularly in market-driven contexts. To interpret these patterns, the study introduces a quadrant-based framework grounded in four complementary theories: the triple helix model, Pasteur’s quadrant, organizational learning theory, and resource dependence theory. This framework supports a strategic understanding of how different recipients utilize government support, highlighting patterns of efficient resource use, latent potential, and underperformance. The findings suggest that public funding alone does not guarantee high-impact innovation; rather, success depends on how effectively recipient organizations align funding strategies with their internal capabilities and long-term goals. The study underscores the importance of differentiated funding approaches and improved organizational absorptive capacity. By incorporating metrics such as patent citations, concentration indices, and temporal performance, the research offers a multidimensional view of the effectiveness of public R&D investment. The results provide actionable guidance for both funders and recipients in shaping policies and strategies that maximize the societal and economic returns on public R&D investments.
本研究通过分析政府利益(GI)专利(明确承认政府支持的专利)相对于非GI专利的表现,考察了公共资金如何影响研发(R&D)成果。通过对美国专利数据进行全面的专利计量评估,该研究挑战了政府支持的专利本质上产生优越结果的传统观念。虽然地理标志专利往往强调基础性和公开的研究,但非地理标志专利在引用影响力和技术影响方面往往优于它们,特别是在市场驱动的背景下。为了解释这些模式,本研究引入了一个基于四种互补理论的象限框架:三螺旋模型、巴斯德象限、组织学习理论和资源依赖理论。该框架支持对不同受助人如何利用政府支持的战略理解,突出了有效资源利用、潜在潜力和表现不佳的模式。研究结果表明,仅靠公共资金并不能保证高影响力的创新;相反,成功取决于受助组织如何有效地将资助策略与其内部能力和长期目标结合起来。这项研究强调了有区别的供资办法和改进组织吸收能力的重要性。通过结合专利引用、集中指数和时间绩效等指标,该研究提供了公共研发投资有效性的多维视角。研究结果为资助方和受援方在制定政策和战略方面提供了可操作的指导,以最大限度地提高公共研发投资的社会和经济回报。
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引用次数: 0
A Predictive Analytics Framework for Policy-Driven Benchmarking and Promotion of Innovation Productivity in U.S. Cities 政策驱动基准和促进美国城市创新生产力的预测分析框架
IF 5.2 3区 管理学 Q1 BUSINESS Pub Date : 2025-12-10 DOI: 10.1109/TEM.2025.3642738
Inam Ullah Khan;Khaled Abdelghany;Terrance Pohlen;Gautam Das;Eric Griffin;Victor Fishman
This article presents a data-driven framework for policy-oriented benchmarking and catalyzation of innovation productivity across 65 U.S. metropolitan areas. The study achieves a high level of research rigor by integrating multiple complementary analytical modules and systematically validating results through robust statistical and diagnostic tests. Specifically, the methodological design synthesizes three components: First, a multifeature selection pipeline that combines random forest, select K-best, and recursive feature elimination to ensure statistically reliable identification of innovation determinants; second, kernel principal component analysis with parameterized kernel functions optimized to capture complex nonlinear interdependencies among innovation factors; and third, a particle swarm optimization-enhanced gradient boosting machine that delivers exceptional predictive accuracy ($R^{2}$ = 0.984, RMSE = 358.0) while demonstrating minimal overfitting ($R^{2}$ differential between training and testing = 0.016). Rigor is further reinforced through systematic residual analysis and comprehensive sensitivity analysis, which together provide robust validation of the framework's reliability. These diagnostics reveal significant regional disparities in innovation performance relative to model predictions, with striking counterintuitive results. Several metropolitan areas substantially outperform expectations through strategic ecosystem alignment and policy coherence, while others exhibit considerable innovation deficits despite apparent structural advantages. Sensitivity analysis identifies STEM education infrastructure as the most influential driver of innovation, challenging conventional policy assumptions. The empirically validated framework equips engineering managers and policymakers with actionable, quantitative insights for designing targeted interventions, allocating resources effectively, and transforming underperforming regions into resilient innovation ecosystems through evidence-based strategies.
本文提出了一个数据驱动的框架,用于政策导向的基准测试和催化美国65个大都市区的创新生产力。该研究通过整合多个互补的分析模块,并通过稳健的统计和诊断测试系统地验证结果,达到了高水平的研究严谨性。具体而言,方法设计综合了三个组成部分:首先,结合随机森林,选择k -最佳和递归特征消除的多特征选择管道,以确保统计可靠地识别创新决定因素;其次,利用优化的参数化核函数进行核主成分分析,捕捉创新要素之间复杂的非线性相互关系;第三,一个粒子群优化增强的梯度增强机器,提供卓越的预测精度($R^{2}$ = 0.984, RMSE = 358.0),同时展示最小的过拟合($R^{2}$训练和测试之间的差异= 0.016)。通过系统残差分析和综合灵敏度分析进一步加强了严谨性,共同对框架的可靠性进行了稳健验证。这些诊断揭示了相对于模型预测而言,创新绩效的显著区域差异,其结果明显违反直觉。一些大都市通过战略生态系统一致性和政策一致性大大超出预期,而其他大都市尽管具有明显的结构优势,但仍表现出相当大的创新赤字。敏感性分析表明,STEM教育基础设施是最具影响力的创新驱动力,挑战了传统的政策假设。经验验证的框架为工程管理人员和政策制定者提供了可操作的定量见解,以设计有针对性的干预措施,有效分配资源,并通过循证战略将表现不佳的地区转变为有弹性的创新生态系统。
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引用次数: 0
Exploring the Impact of Industry 4.0 Information Technologies on Supply Chain Responsiveness: A Dynamic Capabilities Theory Perspective 工业4.0信息技术对供应链响应能力的影响:动态能力理论视角
IF 5.2 3区 管理学 Q1 BUSINESS Pub Date : 2025-12-09 DOI: 10.1109/TEM.2025.3640362
Andrea Patricia Iglesias-Pardo;Jose Moyano-Fuentes;Juan Manuel Maqueira Marin;Daniel Luiz de Mattos Nascimento
This study presents a comprehensive review of the current literature on supply chain (SC) responsiveness capabilities enabled by Industry 4.0 (I4.0) technologies, focusing on flexibility and agility as core dimensions. A systematic literature review was conducted using the Web of Science and Scopus databases, identifying 237 studies that addressed SC flexibility and 206 that addressed agility. The findings reveal distinct interrelationships between specific I4.0 technologies and SC responsiveness capabilities, highlighting the need for an integrated perspective beyond isolated technological applications. Drawing on dynamic capabilities theory, this work proposes a novel conceptual framework that systematically maps enabling I4.0 technologies to the sensing, seizing, and transforming processes underpinning SC agility and flexibility. In doing so, the study identifies critical research gaps and offers a structured foundation for future empirical and theoretical developments. The proposed framework enhances understanding of the synergistic potential of I4.0 technologies and supports strategic decision-making in SC digital transformation.
本研究对工业4.0 (I4.0)技术支持的供应链(SC)响应能力的当前文献进行了全面回顾,重点关注灵活性和敏捷性作为核心维度。使用Web of Science和Scopus数据库进行了系统的文献综述,确定了237项研究涉及SC灵活性,206项研究涉及敏捷性。研究结果揭示了特定工业4.0技术与供应链响应能力之间明显的相互关系,强调了超越孤立技术应用的综合视角的必要性。根据动态能力理论,这项工作提出了一个新的概念框架,系统地将工业4.0技术映射到支持SC敏捷性和灵活性的传感、捕获和转换过程。在此过程中,该研究确定了关键的研究差距,并为未来的实证和理论发展提供了结构化的基础。提出的框架增强了对工业4.0技术协同潜力的理解,并支持供应链数字化转型的战略决策。
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引用次数: 0
Standard Plans or Membership Bundles? Competitive Paid Membership Strategies for Video Platforms 标准计划还是会员套餐?视频平台的竞争性付费会员策略
IF 5.2 3区 管理学 Q1 BUSINESS Pub Date : 2025-12-09 DOI: 10.1109/TEM.2025.3640147
Shun Li;Li Li;Kun Zhang
Video platforms have increasingly been observed forming partnerships with other service providers (e.g., digital music service provider) through the launch of membership bundles. This article analytically investigates such strategic choices of competing video platforms regarding two paid membership strategies, i.e., standard plans and membership bundles. In the basic model, the chosen service provider is assumed to exhibit similar horizontal attributes as the video platform. Therefore, compared to standard plans, membership bundles reinforce the intensity of mismatches, even though they bring incremental benefits. Our study unveils the following intriguing findings. First, when the incremental value consumers receive from membership bundles is sufficiently small (large), both platforms prefer to adopt standard plans (membership bundles). Second, in the scenario where the incremental value is moderate, both platforms can be better off by adopting asymmetric membership strategies if network effects are strong. Furthermore, we demonstrate that the provision of membership bundles will intensify platform competition. This result implies that the provision of membership bundles may hurt platforms' profitability when network effects are very weak and the incremental value is not very large. However, given that membership bundles can increase social welfare, policymakers may encourage their applications. In the model extensions, the robustness of our results is tested. We allow for alternative preference correlations across bundled services, endogenize the revenue-sharing rate via the incremental value created by bundling, and introduce asymmetric intensities of network effects for different plans.
越来越多的视频平台通过推出会员捆绑服务与其他服务提供商(如数字音乐服务提供商)建立合作关系。本文分析了竞争视频平台在两种付费会员策略下的战略选择,即标准计划和会员捆绑。在基本模型中,假设所选择的服务提供商具有与视频平台相似的水平属性。因此,与标准计划相比,会员捆绑计划加强了不匹配的强度,尽管它们带来了增量收益。我们的研究揭示了以下有趣的发现。首先,当消费者从会员包中获得的增量价值足够小(大)时,两个平台都倾向于采用标准计划(会员包)。其次,在增量价值适中的情况下,如果网络效应较强,两个平台都可以通过采用非对称会员策略获得更好的收益。此外,我们还证明,提供会员捆绑服务将加剧平台竞争。这一结果表明,在网络效应非常弱、增值价值不是很大的情况下,提供会员捆绑服务可能会损害平台的盈利能力。然而,考虑到会员捆绑可以增加社会福利,政策制定者可能会鼓励他们的申请。在模型扩展中,验证了结果的鲁棒性。我们允许不同捆绑服务之间的替代性偏好关联,通过捆绑创造的增量价值内化收入分享率,并为不同计划引入不对称的网络效应强度。
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引用次数: 0
Thriving Amid Creeping Disruption: A Study of IT-Enabled Transformation Program Team Resilience 在缓慢的破坏中蓬勃发展:it驱动转型项目团队弹性的研究
IF 5.2 3区 管理学 Q1 BUSINESS Pub Date : 2025-12-08 DOI: 10.1109/TEM.2025.3641649
Judy Y. H. Huang;Erica Z. Y. Liu;Eric T. G. Wang;James J. Jiang
Information technology (IT)-enabled transformation (ITT) programs are increasingly vulnerable to creeping disruptions. Previous studies have proposed a range of project team resilience activities to address types of disruption, suggesting that different team resilience capacities require different resources. Drawing on the capacity view of team resilience, this study adopts a mixed-methods research approach. The qualitative phase reveals that 1) goal volatility is the most common creeping disruption, while anticipating change, planning adjustment, and adapting to new practices are the three components of ITT program team resilience; and 2) change potency, program psychological safety, business understanding, and IT improvisation are key resources in fostering ITT program resilience capacity. A quantitative survey of 177 ITT programs was used to externally validate and extend the qualitative findings. Results confirmed that ITT program team resilience significantly enhances program performance, particularly under conditions of high program goal volatility, and four identified resources are positively associated with ITT program resilience capacity. This study extends the literature on IT project management by distinguishing program team resilience in the ITT program context from project team resilience.
信息技术(IT)支持的转型(ITT)项目越来越容易受到缓慢中断的影响。先前的研究提出了一系列项目团队弹性活动来解决不同类型的中断,表明不同的团队弹性能力需要不同的资源。本研究借鉴团队弹性的能力观,采用混合方法的研究方法。定性阶段揭示了1)目标波动是最常见的蠕变中断,而预测变化、计划调整和适应新实践是ITT项目团队弹性的三个组成部分;2)变革效力、项目心理安全、商业理解和IT即兴是培养ITT项目弹性能力的关键资源。对177个ITT项目的定量调查用于外部验证和扩展定性研究结果。结果证实,ITT项目团队弹性显著提高了项目绩效,特别是在项目目标高波动性的情况下,四种确定的资源与ITT项目弹性能力呈正相关。本研究通过区分ITT项目背景下的项目团队弹性与项目团队弹性,扩展了有关IT项目管理的文献。
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引用次数: 0
Unlocking Project Team Resilience: Relational Governance as Antecedent Through Reflexivity and Affective Identification 解锁项目团队弹性:通过反身性和情感识别作为先行项的关系治理
IF 5.2 3区 管理学 Q1 BUSINESS Pub Date : 2025-12-08 DOI: 10.1109/TEM.2025.3641381
Shan Jiang;Florence Yean Yng Ling;Jianyao Jia
Drawing on the conservation of resources theory and the cognitive–affective processing system framework, in this article, we investigate how relational governance boosts project team resilience through a dual–path mediation mechanism. Employing hierarchical multiple regression and fuzzy-set qualitative comparative analysis, empirical results reveal that team reflexivity and team affective identification fully mediate the relationship between relational governance and project team resilience, with a significant serial mediation effect flowing sequentially from team reflexivity to team affective identification. Furthermore, project complexity emerges as a boundary condition, enhancing the mediating role of team reflexivity while exerting no significant moderating effect on the affective identification pathway. A series of additional robustness checks was conducted for each method within the mixed-methods design, further reinforcing the overall rigor and reliability of the results. These findings advance the theoretical understanding of how resilience develops, unfolds, and is shaped in project teams, affording novel insights to the body of knowledge in engineering project management. In terms of practical application, this study highlights the need for project managers to prioritize relational governance strategies to foster project team resilience through cultivating reflective practices and shared affective bonds while calibrating these strategies according to the contextual complexities of project-based engineering environments.
本文借鉴资源保护理论和认知-情感处理系统框架,探讨关系治理如何通过双路径中介机制提升项目团队弹性。运用层次多元回归和模糊集定性比较分析,实证结果表明,团队反身性和团队情感认同在关系治理与项目团队弹性之间具有充分的中介作用,且从团队反身性到团队情感认同具有显著的序列中介效应。此外,项目复杂性作为边界条件,增强了团队反身性的中介作用,但对情感认同路径没有显著的调节作用。在混合方法设计中,对每种方法进行了一系列额外的稳健性检查,进一步加强了结果的总体严谨性和可靠性。这些发现促进了对弹性如何在项目团队中发展、展开和形成的理论理解,为工程项目管理的知识体系提供了新的见解。在实际应用方面,本研究强调了项目经理需要优先考虑关系治理策略,通过培养反思实践和共享情感纽带来培养项目团队的弹性,同时根据基于项目的工程环境的上下文复杂性校准这些策略。
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引用次数: 0
Causal Drivers of Sustainable Social Media Engagement in the Textile Industry: A Double Machine Learning Approach 纺织行业可持续社会媒体参与的因果驱动因素:双重机器学习方法
IF 5.2 3区 管理学 Q1 BUSINESS Pub Date : 2025-12-05 DOI: 10.1109/TEM.2025.3640875
Omaymah Almashaleh;Omid Fatahi Valilai
Green digital marketing is critical for advancing sustainability in the textile sector. As brands aim to reduce their environmental impact and engage ethically conscious consumers, identifying effective social-media formats is essential. This study proposes a causal inference framework that integrates double machine learning (DML), a method for estimating treatment effects in high dimensional observational data, with the DoWhy platform for treatment effect estimation and refutation testing. The framework controls for sentiment polarity, posting time, weekday/weekend status, and sustainability keywords, ensuring robust average treatment effect estimates. Empirical analysis reveals that Instagram Reels produce the strongest positive impact on engagement, measured as the combined number of likes and comments for each post. In contrast, Videos and Carousel Albums reduce interaction. Among all estimation methods tested, the DML model produced comparatively precise and stable estimates, yielding narrower confidence intervals (CIs) and stronger refutation performance than the baseline approaches. The study provides strong causal evidence; practical generalization should consider platform dynamics and potential unobserved influences. Across 20 768 posts in 2024, DML yields tighter CIs and smaller placebo errors than OLS/PSM/PSS/NDIM. Robustness is demonstrated via bootstrap CIs, and placebo effects are examined through permuted treatments, random and hidden commoncause refuters, and subset analyzes. Effects generalize within the window and context, and temporal or platform limits were noted.
绿色数字营销对于促进纺织行业的可持续发展至关重要。随着品牌致力于减少对环境的影响并吸引有道德意识的消费者,确定有效的社交媒体格式至关重要。本研究提出了一个因果推理框架,该框架集成了双机器学习(DML),一种估计高维观测数据治疗效果的方法,以及用于治疗效果估计和反驳测试的DoWhy平台。该框架控制情绪极性、发布时间、工作日/周末状态和可持续性关键字,确保稳健的平均治疗效果估计。实证分析显示,Instagram Reels对参与度产生了最强的积极影响,以每篇帖子的点赞和评论总数来衡量。相比之下,视频和旋转相册减少了互动。在所有测试的估计方法中,DML模型产生了相对精确和稳定的估计,比基线方法产生更窄的置信区间(ci)和更强的反驳性能。这项研究提供了强有力的因果证据;实际推广应考虑平台动态和潜在的未观察到的影响。在2024年的20768篇文章中,DML比OLS/PSM/PSS/NDIM产生更紧密的ci和更小的安慰剂误差。鲁棒性是通过自举CIs来证明的,安慰剂效应是通过排列治疗、随机和隐藏的共同原因反驳和子集分析来检验的。效果在窗口和上下文中一般化,并注意到时间或平台限制。
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IEEE Transactions on Engineering Management
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