With the proliferation of tourism websites, online reviews have become indispensable for offline decision-makers when selecting hotels. Solely relying on personal judgment poses risks amid diverse preferences. Thus, this study aimed to create a hotel recommendation system that integrates online reviews and ratings with offline travel groups. First, the sentiment analysis of online reviews was integrated with ratings using heterogeneous reviewer weights, transforming them into probabilistic linguistic term sets. Second, by predicting reviewers' travel types and clustering them, a method was devised to calculate subgroup weights, considering online group size and offline social trust networks. Third, attribute importance was determined via an online–offline method (attribute importance optimization model) considering the intensity and ordinal information. Subsequently, an adaptive consensus optimization model was developed based on a novel measurement method. This study offers personalized recommendations for offline decision-makers, providing essential guidance for travel agencies and platforms to enhance services and holding significant practical value.
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